What does the stall look like? How to open your own stall? Profit and payback of business

Next, you need to obtain permits for the installation of a kiosk. In accordance with the current legislation, those wishing to install a kiosk (shopping pavilion) must obtain the appropriate permission from the municipality (in the city) or from the village administration (rural area). In small settlements, this procedure, as a rule, does not cause any particular difficulties, however, in large cities, the installation of kiosks is regulated by special tenders. Such tenders can be held only if several applicants for one place are registered. In principle, you can get around this condition if you submit two applications at once - for example, one from yourself, and the second from your friend.

Another required document is a permit from the Department of Architecture and Construction, which will subsequently need to be coordinated with the city's Department of Commerce.

After installing the kiosk, appropriate approvals from the sanitary and epidemiological station and firefighters are required.

Using a sample business plan as an initial template, you can create a ready-made business plan for a kiosk, stall, stall.

Overview section

This business plan provides for the opening of a kiosk (stall) selling a wide variety of small piece goods (including food products).

The type of goods sold in this case does not matter, the business organization scheme will be the same for any assortment.

Legal form - individual entrepreneur. This is beneficial for many reasons. The most important of these are simple reporting and minimal tax collections.

Description of the enterprise

It is planned to open a kiosk selling everyday goods, with a sales area of ​​6-10 square meters. This business plan provides for the installation of a stationary (non-movable) kiosk. The kiosk will be serviced by one vendor.

Description of services

It is planned to open a kiosk selling everyday goods with daily operation. Depending on the location of the kiosk, you can choose both a shift mode of operation of the kiosk and a round-the-clock mode. Round-the-clock operation will be effective in places where potential buyers are most present, for example, near railway stations, entertainment centers, etc.

Market analysis

This section should give a specific description of the market of kiosks and trade pavilions in the area of ​​the proposed business, as well as the presence or absence of competition and its level.

Equipment

To open and fully operate a food kiosk, you will need the following commercial and auxiliary equipment:

1. the kiosk itself
2. refrigerated chest or refrigerated showcase
3. racks for goods
4. cash machine
5. salesman's table and chair

The final list of equipment depends on the range of goods sold. After the purchase of commercial equipment, the kiosk will be able to start its work.

Financial plan

This section of the business plan discusses the financial component of opening a kiosk and provides answers to questions - how much does it cost to open a kiosk and what is the payback of a kiosk.

1. Purchase or construction of a kiosk - 50.000-110.000 rubles
2. Refrigerated showcase - 10.000 rubles
3. Scales - 3.000 rubles
4. Cash register - 7.000 rubles
5. Paperwork, bribes, extortions - from 10,000 to 100,000 rubles
6. Seller salary - 120,000 rubles (per year)

Total: the minimum required to start is from 200,000 to 350,000 rubles.

Starting costs can be significantly reduced if you rent a ready-made kiosk.

As the analysis of the operation of existing kiosks shows, the payback period for a kiosk is from two to six months, depending on the location, type of goods sold, work schedule, etc.

As can be seen from the calculations, opening a kiosk is a low-cost and quite profitable business that can bring good income with very modest financial investments.

To open a fast food kiosk, you need to think over a strategy, choose the right location, pay attention to the assortment and pricing policy. Many issues will have to be resolved in order to register an enterprise, because catering points must not only meet a number of requirements, but also undergo constant inspections by the SES.

The relevance of the idea

Any entrepreneur will first wonder whether it is profitable or not to open a fast food kiosk? The catering industry is very attractive, as it allows you to get consistently high profits with the right approach to organizing your own business.

Today, the format of stalls and kiosks is in great demand, because such a business has a number of advantages over conventional catering points:

• significantly less initial investment (if it takes at least 1,000,000 rubles to open a full-fledged restaurant and cafe, then a stall can cost 2-3 times cheaper);
• quick payback;
• ease of finding a room;
• mobility (with a decrease in demand, a businessman can always move his stall to another part of the city, and more significant costs will be required to move a cafe or restaurant);
• no need to invest a lot of money in advertising (most of the profit of such kiosks is formed from occasional purchases of customers who pass by the point of sale).

You can work in this area independently or through a franchise. The second option is more preferable for those who do not have experience or do not want to engage in strategy development. A franchise is a turnkey solution and work under a well-known brand. Today, catering kiosks are opened according to this scheme under the brands Stardog!s, Shawarma-King, Food, Waffles to Go.

If you plan to open a fast food kiosk from scratch, then the entrepreneur may not know where to start such a business. It is important to assess the attractiveness of a niche, to identify competitors. And only then, having convinced of the expediency of opening a stall, you can proceed to collect the necessary documents.

Registering a business in this area is very important, as non-compliance with the requirements of supervisory services may lead to the closure of the point of sale. You need to act in the following order:

1. Choice of legal form. You can work in such a business as an individual entrepreneur or LLC. If you plan to open only one stall, then the IP will be enough.
2. Choice of tax regime. In this case, there are a lot of options - UTII, PSN, USN. All three options can be beneficial. It is better to make approximate calculations in advance, find out about the benefits in your region, and only then make a decision.
3. Registration in the IFTS. For individual entrepreneurs - at the place of residence, for LLC - in accordance with the legal address. After the submission of the documents, the certificate of registration is issued within 5 - 7 days.
4. Installation and registration of the cash register. Since the kiosk will work with ordinary individuals, it will not be possible to do without it. In addition, on the USN KKM is mandatory.

At the registration stage, you will also have to decide on the OKVED code. If you open your own kiosk, the following codes can be applied:

• 52.62 - "Retail trade in stalls and markets";
• 52.63 - "Other retail trade outside stores";
• 55.30 - "Activity of restaurants and cafes."

You can use several codes at once, so that later you do not have to deal with making additions.

Assortment definition

The key to success will largely depend on the quality and variety of food offered. It is better to work in the middle or low price segment. This will help you attract more buyers. The range can include:

1. full breakfasts and lunches;
2. pastries (hot dogs, pasties, shawarma, pizza and sweet pastries in the form of muffins, pies);
3. main courses (grilled chicken, barbecue);
4. drinks (juices, soft drinks, tea, coffee, cocktails);
5. ice cream;
6. sweets (sweets, cotton candy).

You don't need to include everything at once. It is better to choose the most attractive set of products for people and sell it. Then the tent itself can be decorated in a thematic style, so that people from afar can see what is sold in the kiosk.

For the most part, the level of profit will depend on the quality of the food and the correct placement of the kiosk. It is better to avoid sparsely populated places in sleeping areas. You need to choose places with high traffic. Ideally, if people will often pass by the kiosk from and to work. You can place stalls near:

• stations;
• office centers;
• markets (mainly clothing);
• universities and schools;
• public transport stops.

But to have a kiosk near cafes and restaurants is highly discouraged. This can significantly reduce the amount of possible profit.

The kiosk itself can be quite small. An area of ​​​​5 - 10 m 2 will be enough. The stall can be opened by the following type:

1. stationary kiosk;
2. stall;
3. wooden structure;
4. pavilion;
5. mobile trailer.

In the latter case, the entrepreneur, if necessary, can change the place of sale and reach an even higher level of income.

Purchase of equipment

The quantity and cost of equipment depend on how the kiosk itself will be set up. There may be several options:

1. Sale of finished products. In this case, the equipment will require a minimum. It will be enough to buy a refrigerator, microwave, electric kettle and a showcase with shelves.
2. Production and sale of food. In this case, you will additionally need to buy a stove, sink and equip a place to work. You can not do without a table for cooking and packaging products.

It will be mandatory to conduct electricity, water supply to the kiosk. But first you have to spend time getting permission from the city authorities.

The level of customer service and satisfaction will depend on the professionalism of the staff. It is better not to save on personnel and hire responsible and friendly employees with sufficient work experience.

A lot of employees are not required for the functioning of a catering kiosk. You can get by with a salesperson or a salesperson and a cook. In both cases, the staff must have sanitary books on hand. They will not be able to do without timely medical examinations.

Financial results

The financial component is one of the most frequent questions of entrepreneurs. To start such a business, you will need at least 200,000 - 300,000 rubles. If we are talking not about renting, but about buying a stall, then the amount of initial investment will increase significantly.

Payback periods can vary greatly. On average, in 5 - 10 months you can return the invested money. If you place the stall correctly and get a large flow of customers, then the payback will drop to 2-3 months.

The level of profitability in this area depends on the value of the product and its type (whether the entrepreneur will cook food or sell finished products). On average, profitability varies from 20 to 40%.

In a month, such a stall is able to generate income in the amount of 80,000 - 150,000 rubles. In large cities, this value can be several times higher, but there the cost of renting a place is more significant.

Alexander Kaptsov

Reading time: 4 minutes

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Calculating the options for which business is better to start from scratch, many come to one decision - to open a food stall. It does not require large investments and deep knowledge in the field of management. The owner does not need to constantly be at the outlet. The main thing is to start the work of the stall and control the sales process.

Pros and cons of a food stall

In the beginning, consider the main advantages of the business - opening a food stall in a residential area.

What are the benefits of running a food stall?

The stall business is good for start-up entrepreneurs - for those who are just gaining experience in the trading business.

It is enough to give just a few arguments in his favor:

• To open a stall , selling products, you need to have not so much money, no more than 300,000 rubles.
• For a range of similar outlets a relatively inexpensive and popular product is selected that does not need to be promoted through advertising. What do the stalls sell? Cigarettes, beer, water, bread, chewing gum, chips, peanuts, and so on.
• Minimum number of staff - 1-2 people are enough. The time for his training is also short. Sellers in the stall do not need special knowledge and experience.

That's all you need to open a stall. The margin is not more than 30%. In the list of fixed expenses: payment of utility bills and rent of a trading place, staff salaries. The cash register also requires paid maintenance. How long does it take for a stall to pay off? If his work is successful, in 6-10 months.

Encyclopedic reference: stall - a small outlet (tent, kiosk, etc.), specializing in small-scale retail trade in consumer goods. As a rule, the assortment of goods in the stalls is limited. For example, soft drinks, various foodstuffs. There are also highly specialized stalls that sell only cigarettes or only fruits and vegetables.

Looking at the streets of cities “studded” with various kiosks, stalls and other points of small retail trade, many involuntarily wonder if the stall is profitable. If profitable, how much money do you need to open it, and where do you start? We will try to answer these and some other questions.

Step by step to a stable profit from street trading

Step one: we form a legal base

Most stall owners are individual entrepreneurs. If you have plans to open 1-2 outlets, an individual entrepreneur is the best option, since it allows you to make tax deductions according to a simplified scheme (6% of turnover). For those who plan to develop their business into a small retail chain, it is better to register a legal entity. In this case, tax and accounting will be more difficult, but the responsibility to state bodies will remain fixed - in the amount of the authorized capital.

step two: choose a specialization, form a material base

The main decision every small retailer must make is what to sell. Experts recommend at the initial stage to make the assortment as wide as possible - at least 450-500 items. The more diverse the offer, the wider range of customers you will provide yourself. Experts note that without cigarettes and alcohol it is difficult to “unwind” a stall. And to sell these types of goods, you need a license. Therefore, everyone decides for himself whether to spend time and money on obtaining a license or wait until the outlet begins to generate income from the sale of sweets, buns and other trifles.

In many ways, the choice of specialization is determined by the location of the stall. Before you open your stall, we recommend that you conduct an independent market research: evaluate the number and specialization of stores in the area, make an approximate "portrait" of potential buyers.

The location of the stall can be the foundation of its success or the cause of its failure. Winning places - in sleeping areas, as well as near educational institutions and various organizations.

Important: your outlet should be, as it were, in the way of people, but at the same time not interfere with their movement, otherwise the city authorities will get a reason for demolition. Strictly speaking, setting up a stall legally is not an easy task, since a huge number of approvals and permits are required. If you do not feel enough penetrating power in yourself, take advantage of the offer of those who rent stalls or sell ready-made outlets.

Step Three: organizing the trading process

Many stall owners "survive" mainly by organizing round-the-clock trade. This option, however, comes with a number of difficulties. Firstly, to establish a continuous trading process, you need at least 3 sellers, and organizing the work of three people can be difficult for a beginner. Secondly, you should consider the issue of security, at least at night.

Conclusion: It's easier for an aspiring entrepreneur to focus on daytime sales. And it’s better to stand behind the counter yourself. If you cannot work on your own, try to interest your employees financially. You can offer, for example, a percentage of sales and a fixed compensation during a period of seasonal decline in demand.

Where to get money?

When calculating how much it costs to open a stall, consider the following expense items:

Registration and permission to install a stall;

Rent or purchase of commercial premises;

Purchase of commercial equipment (racks, showcases, etc.);

Purchase of goods;

If necessary - obtaining licenses.

Also, keep in mind that you may need the help of specialists to organize accounting.

If your own funds are not enough, you can take a loan. At the same time, it is necessary to take into account a fairly long payback period (due to the inability to increase turnover) and a large number of risks.

Underwater rocks

The main difficulty that stall owners face is the problem of hiring staff. Difficult working conditions and low wages generate high turnover. Another danger is the instability of consumer interest. Too many factors affect the influx of customers: from weather conditions to discounts in the nearest store. In addition, stalls often become objects of scrutiny by inspection authorities, which increases the risk of fines.

Summing up

Opening your own stall is not as easy as it might seem at first glance. The easiest way is to rent or buy a point of sale with all the permits. It is very important to properly organize the trading process and closely monitor compliance with the rules of retail trade. With a good choice of location and good organization, a business can become stable, but not highly profitable.

Trade through stalls brings income up to 2 thousand dollars a month. If there are several such stalls, and the places for them are chosen correctly, then the income can turn out to be very good. However, opening a stall is a rather troublesome business in organizational terms, having many nuances that an entrepreneur needs to take into account in advance so as not to burn out. So, what do you need to know and how best to act to open a stall?

First you need to register a private enterprise (PE) and register with the tax office. To save time, this can be done through a law firm. The cost of the service is 2-3 thousand rubles.

How much does it cost to open a stall?

It will take 150 - 200 thousand rubles.

Different entrepreneurs start a business in different ways. Some first find a place, get permission to trade, then set up a stall. Others immediately buy a stall with a seat. Still others believe that in order to avoid unnecessary risk, at the initial stage it is better not to buy, but to rent a stall with a place. In this case, it remains only to find those people (usually network owners) who rent the stall. In case of business failure, the costs will be much lower than when buying a stall. The cost of renting a stall varies greatly depending on the proximity to metro stations, stops and underground passages. The closer, the more expensive. The purchase of a stall in the property costs at least 10 thousand dollars.

If you still decide to open a stall from scratch, then you need to start from the spot. Needless to say, how important high traffic is for a retail outlet. So, for a stall a good place is all 100% success. Once a place is found, it is necessary to decide on the form of trade: will you have a stall, a pavilion or a trailer? And at the same time start processing permits.

Now you have the most difficult thing - to knock out permission from the local administration to install a stall here.. According to entrepreneurs, if you achieve this, then everything else will seem insignificant to you. In addition, you will need to obtain permits from the Department of Architecture and the Land Committee. It takes up to one month to obtain all permits.

By the way, to retail tobacco products, a license is not required. Wine, strong cocktails and vodka cannot be sold to a private enterprise - only beer. Only a legal entity has the right to sell strong drinks if it obtains an appropriate license.

From the equipment you will need: heater for the winter, refrigerator, racks, chair.

A cash register is needed only for those who use the simplified tax system. In accordance with the amendments to the law "On the use of cash registers", which entered into force in July 2009, entrepreneurs who pay UTII are exempted from the need to use cash registers. But "subject to the issuance, at the request of the buyer, of a document confirming the receipt of funds for the goods."

So, it will take you no more than 15 thousand rubles for equipment if you buy used.

And, of course, the product itself. It is not given for implementation, only a small delay is possible, as a rule, no more than a week. Therefore, at least 60 thousand rubles will be required immediately. for the purchase of goods so that the showcase is filled. This is enough for several days, plus 10-12 thousand rubles will be needed. daily to replenish the most popular goods (mainly beer and tobacco).

In addition to the above expenses, it is necessary to take into account the payment for electricity, garbage collection, payment of tax (UTII or STS) and the salary of sellers.

As for prices and assortment, it is best to copy them from the closest competitors. The assortment of the stall includes about 450-500 types of goods. In any case, one cannot do without beer and cigarettes, as they give the fastest turnover of money. Often, consumer demand has to be studied using the “poke” method. To do this, buy a little of everything. And it is desirable in the first days to sit with the seller yourself and observe which goods are faster, which are slower, and which are not sold at all.

You will have to purchase goods only from official distributors. The average markup for each unit of goods is 30%, except for tobacco products. The fact is that cigarettes on packs have an MRP (maximum allowed price). If you set the price higher, you will be punished with a large fine. So it turns out that the difference between buying from an official distributor and the selling price is 10 - 17%, no more.

Well, and finally how much can you earn on the stall? The numbers are very different depending on the city and the location of the stall. For example, in a city with a population of 500 thousand people. a stall can generate an income of 10-20 thousand rubles a month, and in a city with a population of one million - 60 thousand rubles. The time of year also affects earnings. The main profit is made in the stall on the turnover of beer, and, as you know, this drink is consumed most of all in the summer. The payback of the stall is from two to six months.