Taxi activity. Coursework: Planning the activities of the Taxi Natalie organization

Hello Dmitry.

The procedure for obtaining an appropriate permit to carry out activities for the transportation of passengers involves the provision by the relevant legal entities or individual entrepreneurs, or a power of attorney, or leasing or rental agreements for the vehicle, certificates of registration of the vehicle.

So, according to:

RUSSIAN FEDERATION
THE FEDERAL LAW
On Amendments to Certain Legislative Acts of the Russian Federation
Article 9
1. Activities for the transportation of passengers and luggage by passenger taxis on the territory of a constituent entity of the Russian Federation are carried out subject to the receipt by a legal entity or an individual entrepreneur of a permit to carry out activities for the transportation of passengers and baggage by passenger taxis
1_2. Together with the application, it is necessary to submit the following documents in the form of an electronic document using the regional portal of state and municipal services or a document on paper:
2) copies of certificates of registration of vehicles that are supposed to be used for the provision of services for the transportation of passengers and luggage by passenger taxis, certified by the applicant;
3) a copy of a leasing agreement or a lease agreement for a vehicle that is supposed to be used to provide services for the transportation of passengers and luggage by passenger taxi (if the vehicle is provided on the basis of a leasing agreement or a lease agreement), certified by the applicant, or a copy of a notarized power of attorney on the right to dispose of a vehicle that is supposed to be used by an individual entrepreneur to provide services for the transportation of passengers and luggage by taxi
1_4. In accordance with the permit, the carrier has the right to conclude a contract for chartering a passenger taxi only on the territory of the subject of the Russian Federation, the authorized body of which issued such a permit
16. In order to ensure the safety of passengers of a passenger taxi and identification of passenger taxis in relation to other vehicles:
3) legal entity or individual entrepreneur, carrying out activities for the provision of services for the transportation of passengers and luggage by passenger taxis, are obliged:
a) provide maintenance and repair of passenger taxis;
b) to control the technical condition of passenger taxis before leaving the line;
c) ensure the passage of taxi drivers pre-trip medical examination.
docs.cntd.ru/document/902274379

Therefore, if a legal entity carrying out activities for the carriage of passengers has entered into appropriate agreements for the use of the vehicle to carry out its activities, the obligation to conduct pre-trip medical examinations rests with it, while

Also, according to:

MINISTRY OF HEALTH OF THE RUSSIAN FEDERATION MINISTRY OF TRANSPORT OF THE RUSSIAN FEDERATION
LETTER dated August 21, 2003 N 2510/9468-03-32
On pre-trip medical examinations of drivers and vehicles
A pre-trip medical examination is carried out before the start of the driver's work shift.
For their implementation, the administration of the organization must allocate a special room, equipped in accordance with the list given in Appendix No. 2.
Organization of pre-trip medical examination of drivers is under the control of the administration and methodological guidance of a territorial or departmental medical institution.
docs.cntd.ru/document/901880246

As for the execution of the waybill, its execution is also mandatory in relation to legal entities and individual entrepreneurs:

Waybill of a car
The need to issue waybills is faced not only by motor transport organizations, but also by other organizations using cars to carry out activities. In the article we will talk about the waybill, which draws up the work of a car, and also give an example of filling it out.
Recall that until January 1, 2013, in accordance with the requirements of the accounting legislation in force at that time, all business transactions carried out by the organization had to be documented by supporting documents, and primary documents drawn up according to unified forms approved by the State Statistics Committee were accepted as such.
Since January 1, 2013, the Federal Law of December 6, 2011 N 402-FZ “On Accounting” (hereinafter - Law N 402-FZ) has been in force. This law, like its predecessor, does not cancel the obligation of Russian companies to confirm the facts of economic life organizations with primary accounting documents.
Moreover, Law N 402-FZ provides that primary accounting documents are compiled when the fact of economic life is committed, and if this is not possible, then immediately after its completion. In accordance with clause 4 of Article 9 of Law N 402-FZ, the form of primary accounting documents is determined by the head economic entity on the proposal of an official who is entrusted with accounting. Forms of primary accounting documents for public sector organizations are established in accordance with the budget legislation of the Russian Federation.
Thus, from January 1, 2013, unified forms of primary accounting documentation can be used by business entities at their discretion, but as practice shows, business entities that are entrusted with the responsibility of maintaining accounting continue to use unified forms of “primary accounting”, having provided for this in orders for accounting policy. We will consider the unified waybill further. The forms of primary accounting documentation for accounting for work in road transport are approved by the Decree of the State Statistics Committee of the Russian Federation of November 28, 1997 N 78 “On approval of unified forms of primary accounting documentation for accounting for the operation of construction machines and mechanisms, works in road transport" (hereinafter referred to as Resolution N 78).
In total, the said resolution approved 9 forms of documents, including the Waybill of a passenger car (form N 3). In addition to the forms of primary documents themselves, Decree N 78 also approved instructions for the application and filling out of forms. Let us remind readers that since mid-2008, the Federal Law of November 8, 2007 N 259-ФЗ “Charter of Road Transport and Urban Ground Electric transport” (hereinafter - the Charter).
The Charter, in particular, regulates relations arising from the provision of services by road transport, which is part of the transport system of the Russian Federation.
According to Article 2 of the Charter, a waybill is a document that serves to record and control the operation of a vehicle, driver. The obligation to approve the mandatory details and the procedure for filling out waybills is assigned by paragraph 1 of Article 6 of the Charter to the Ministry of Transport of the Russian Federation.
Order of the Ministry of Transport of the Russian Federation of September 18, 2008 N 152 (hereinafter - Order N 152) approved the mandatory details and the procedure for filling out waybills.
In accordance with paragraph 2 of Order N 152, the approved mandatory details and the procedure for filling out waybills should be used by legal entities and individual entrepreneurs operating cars and trucks, buses, trolleybuses and trams.
In other words, regardless of whether your organization is a motor transport company or operates in other sectors of the economy, if it operates a car, then it is mandatory to comply with the provisions established by Order N 152.

Federal legislation strictly regulates the organization of private passenger transportation, which is carried out by means of cars. To fully legalize this type of business, taxi owners will have to draw up a whole list of documents. So, let's find out today what documents are needed to work in a taxi on your car and to obtain a license, who controls the activities of services, how taxation takes place.

Licensing and compulsory insurance for taxis

The primary document that a taxi driver must issue for passenger transportation is. In each region, it is issued by the executive body of state power responsible for working with various modes of transport. Obtaining a license that is valid for 5 years is possible in two ways:

  • without sole proprietorship when the driver can work in a taxi service for hire;
  • with IP registration, in this case, the license makes the "private trader" an employer who can hire taxi drivers with the execution of all necessary labor documents.

To obtain a permissive license, the following list of papers is required:

  • application of the appropriate sample or form;
  • a copy of the applicant's passport;
  • copy ;
  • if the registration is not carried out by the owner of the car;
  • a copy of the certificate of registration of IP, if necessary.

To transport passengers using cars, you should take care of the "car citizen". has some specifics:

  • high tariffs, which is associated with a high risk of occurrence due to the frequency of car operation;
  • the possibility of obtaining insurance for specific drivers or an “open” form that will allow anyone to drive a vehicle;
  • The following factors significantly affect the cost:
    • the number of drivers allowed to drive,
    • their age and
    • driving experience.

The use of a regular OSAGO policy for a taxi is unacceptable. In the event of an accident, such a document will be invalid, and the insurance company is rightfully due the insurance premium.

This video will tell you about the operation of taxi laws:

We will tell you further about what documents a taxi driver should have, and whether a work permit is required to carry out activities, as well as how all this is regulated.

Legal Framework

The main law that normatively regulated the activities of private passenger transportation by passenger cars was. Its main provisions regarding taxi activities are:

  • need ;
  • the requirements that cars and taxi drivers must meet are defined;
  • responsible for ignoring the established norms.

Taxi service is also subject to the following legislation:

  • about road safety,
  • on licensing certain types of activities,
  • Charter of urban land transport,
  • Rules for the carriage of passengers and baggage,
  • Rules of the road.

The video below discusses common legal questions regarding taxi business:

The following section will tell about the taxation system for individual entrepreneurs in relation to taxi activities.

IP taxation

If the activity of the taxi service is licensed with the registration of individual entrepreneurship, then the following types of taxation can be applied to it:

  • main system;
  • a single tax on imputed income;
  • simplified;
  • patent.

To choose the right type of taxation, you need to make calculations. Practice shows that the most suitable is a simplified system. With it, the tax is 6% of income or 15% of the difference between profit and expenses. A simplified taxation system is allowed for all types of activities. As for accounting, it does not require special skills.

In the following video, a man shares his own experience regarding taxi tax evasion:

A permit (license) for a taxi is a permit document that confirms the right to carry out taxi-type transportation activities.

It is forbidden to carry out this activity without having the appropriate license. Such offenses entail both administrative and criminal liability.

This service fee includes the following:

  1. Examination of documents provided by the client for compliance with legal requirements

    For the implementation of taxi transportation, it is necessary to comply with a number of requirements provided by law. Each applicant for a permit (license) must meet these requirements. The specialists of our company will conduct a detailed analysis of the available documents. During this analysis, we will be able to identify all the shortcomings that may prevent obtaining a permit for taxi activity.

  2. Preparation of a complete list of documents that are mandatory when obtaining a license (permit)

    We will prepare absolutely all the documents that are necessary to obtain a license.

  3. Submission of documents and subsequent obtaining of a license for the implementation of taxi activities

    Within one week we will carry out all the necessary operations: submission of documents, obtaining permission. In a week, the client will already receive a license.

  4. An individual who wishes to carry out taxi activities must have the following: registration as an individual entrepreneur, the presence of a personal vehicle, as well as a driving experience of more than five years. Otherwise, you need to register a company

    If you have not yet registered a company or individual entrepreneur, you can use the services of our law firm

Why it is better to work with us:

  1. We have been carrying out professional legal activities since 2004;
  2. Our company provides a full range of legal services for both individuals and legal entities: from the process of registration, issuance of permits and ending with the registration of real estate and business optimization outside the Russian Federation;
  3. Able to solve even the most non-standard and complex tasks;
  4. We provide a flexible system of discounts for regular customers.

Choosing a package does not affect the receipt of the following bonuses:

  • FREE departure of the courier;
  • NO QUEUE notarize documents;
  • FREE consultation on registration issues.

Course work:

Planning the activities of the organization "Taxi Natalie"

Introduction

1. Theoretical part

1.2 Legal regulation of taxi transportation issues

2. Practical part. Business plan "Taxi Natalie" city of Yekaterinburg

2.1 Summary

2.2 Types of goods (services)

2.3 Markets for services

2.4 Competition in markets

2.5 Marketing plan

2.6 Organizational plan

2.7 Production plan

2.8 Financial plan

Conclusion

Bibliography

Attachment 1

Annex 2

Annex 3

Appendix 4

Annex 5


Introduction

Having chosen your business, you need to create a plan for how you will organize it. Everyone needs this plan: those from whom you are going to ask for money for the implementation of your project - bankers and investors; your employees who want to understand their perspectives and tasks; and most importantly - to yourself in order to carefully analyze your ideas, check their reasonableness and realism.

Although planning has been successfully used in corporations and companies in the developed countries for centuries and is considered a necessary prerequisite for an efficient and stable business, in Russia, during the transition to market relations, it turned out to be almost half-forgotten. Meanwhile, planning is an important function of managing any enterprise.

A business plan is a document that describes all the main aspects of the future enterprise, analyzes all the problems that it may face, and also determines how to solve these problems. Therefore, a properly drawn up business plan ultimately answers the question: is it worth investing in this business at all and will it bring income that will pay off all the effort and money spent?

It is very important to do it on paper in accordance with certain requirements and to carry out special calculations - this helps to see future problems and understand whether they can be overcome and where it is necessary to “lay straws” in advance.

The personal participation of the head in the preparation of the business plan is so great that many foreign banks and investment firms generally refuse to consider applications for the allocation of funds if it becomes known that the business plan was prepared from the beginning to the end by an outside consultant, and the head only signed it. Involving himself in the work, he, as it were, models his future activity, testing both the idea itself and himself for strength.

Business plans are usually drawn up for the following reasons:

1. For external use. To present the case in the most favorable light to people from the outside, for example, investors.

2. For internal use. Here the case is presented with all the strengths and weaknesses. This business plan is used constantly as a management tool.

You can achieve significant benefits if you start with a business plan for internal use. In the process of writing it, you will consider many issues that may never be written on the outside. However, investors are likely to ask questions like this to "feel" the seriousness of the study. Those who are not prepared for these questions will be at a disadvantage.

All options and development strategy should be worked out in advance when writing an internal business plan. And if bringing in an investor proves worthwhile, then both the investor and the firm will have a solid basis for the deal. Thus, drawing up an internally oriented business plan in the first place is in the interests of both parties.

So, the purpose of a business plan is that it helps entrepreneurs to solve the following tasks:

1. To study the capacity and prospects for the development of the future sales market;

2. Estimate the costs for the production of the products needed by the market, commensurate them with the prices at which it will be possible to sell their goods in order to determine the potential profitability of the business;

3. To discover all kinds of "pitfalls" that lie in wait for a new business in the first years of its implementation;

4. Determine those indicators by which it will be possible to regularly monitor the state of affairs.

It is worth mentioning in particular that a business plan is usually written for the future and should be drawn up about 3 years in advance. At the same time, for the first year, the main indicators should be broken down monthly, for the second - quarterly, and only starting from the 3rd year should be limited to annual indicators.

1. Theoretical part

1.1 Planning in modern business

A business plan is a document that is the result of a comprehensive study of the main aspects of an enterprise's activities; descriptions of the functioning of the company being created or reconstructed; business tool for organizing work.

From the point of view of the enterprise, at the microeconomic level, planning is a way of carrying out an action based on conscious, volitional decisions of the subjects of microeconomics, a mechanism that replaces prices and the market.

Today, for the development of any production, a business plan is more relevant than ever, since external economic factors force the entrepreneur to calculate all his actions and the steps taken.

Long-term experience of foreign firms and Russian enterprises has shown that underestimation of business planning in market conditions, minimizing it, ignoring or incompetent implementation, often lead to unjustified economic losses and, ultimately, to bankruptcy. Competent leaders are well aware that all great battles are first won on paper - on the plan, and only then in reality. The market does not suppress or deny planning in general, but only moves it mainly to the primary production link. The purpose of this project will be the opening and development of new production, and as a result, making a profit, in modern market conditions.

Even in the country as a whole, the need for planning remains, and it cannot be completely replaced by the invisible regulating hand of the market. The state must plan the strategy of its economic development, the solution of global environmental problems, major social and scientific and technical programs, the distribution of the country's budget, defense spending, etc. Successfully operating enterprises carry out not only strategic (long-term) planning, but also the detailed development of operational (current ) plans for each department and even workplace. Calendar plans (monthly, ten-day, quarterly, semi-annual), specifying the goals and objectives of the enterprise, include information about orders, their availability of material resources, the degree of utilization of production capacities and their use, taking into account the deadline for each order. They provide for expenses for the reconstruction of existing facilities, replacement of equipment, training of workers, etc. Under market conditions, enterprises widely use the advantages of planning in competition.

Since planning is the norm of any entrepreneurial activity, with the development of the market in Russia, the need for planning has become obvious. Already in 1994-1995. the use of, say, business plans has become mandatory. In January 1995, the Moscow government, in particular, published a decree recommending the use of a business plan "in order to improve methods for calculating the economic efficiency of design solutions and the commercial feasibility of adding up investments in the design and construction of facilities and urban complexes."

The business plan acts as an objective assessment of the results of the company's market activities and, at the same time, as a necessary tool for design and investment decisions in accordance with market needs. The plan characterizes the main aspects of a business enterprise, analyzes the problems that it faces, and determines the ways and methods of solving them. From here, the business plan acts simultaneously as a search, research and design work.

It would not be an exaggeration to call a business plan the basis for managing not only a commercial project, but also the entire enterprise. Thanks to the business plan, the manager has the opportunity to look at the enterprise as if from the outside. The very process of developing a business plan, including a detailed analysis of economic and organizational issues, constantly encourages mobilization.

The business plan provides an objective idea of ​​the possibilities for the development of production, ways to promote goods on the market, prices, possible profits, the main financial and economic results of the enterprise, identifies danger zones, and suggests ways to limit them. The initiators of the development and implementation of a business plan are legal entities and individuals engaged in entrepreneurial and investment activities, the conditions and results of which are analyzed and predicted in such a plan. Business plan developers are usually firms specializing in consulting, marketing, and design. Auditing firms and experts are often involved.

In modern conditions, every businessman should be well prepared for entrepreneurial activity, be able to draw up a thoughtful and comprehensively justified detailed plan - a document that defines the strategy and tactics of doing business, technology, organization of production and sales of products. Having a well-developed plan allows you to actively develop entrepreneurship, attract investors, partners and credit resources.

At the same time, the plan is a guide to action and execution. It is used to test ideas, goals, to improve the efficiency of enterprise management and predict performance.

Of course, in a real life situation it is difficult to do everything exactly as planned. And business planning is not a panacea for all ills - it is a serious study that requires a lot of time and effort, which you may not have. However, using business planning in modern business, you can quickly identify the nature of deviations and, at the least cost (financial and time), make the necessary adjustments to the strategy for achieving such a state of the future reality of the enterprise that you want to achieve with your own efforts.

1.2 Legal regulation of taxi transportation issues

Currently in Russia there are problems with the regulation of services and organizations involved in the activities of taxis, they are due to the actual absence in the federal legislation of a holistic legal regulation of taxi transportation issues. It contains only fragmentary and not fully consistent with each other provisions that do not allow participants in taxi transportation to act in a clear legal field and, thereby, create opportunities for poor-quality provision of such services. Federal Law of 08.08.2001 N 128-FZ " On Licensing Certain Types of Activities”, which determines the licensing of the transportation of passengers by passenger cars on a commercial basis, does not provide effective control over the implementation of entrepreneurial activities in the field of taxi transportation, as well as the interaction of various departments in the exercise of control. The Code of the Russian Federation on Administrative Offenses dated December 30, 2001 N 195-FZ does not provide effective leverage to combat illegal smuggling. The Law of the Russian Federation of June 26, 1991 N 1488-1 "On Investment Activities in the RSFSR" does not establish mechanisms for support by state authorities and local governments of investments in the relevant transport enterprises, as well as subsidizing leasing and credit schemes for carriers that improve the quality of service to the population. Taxi (taxi) - a passenger car of category M1, having the appropriate distinctive service marks, equipped with a taximeter and designed for the transport of passengers and luggage on an individual basis. Taxi transportation - transportation carried out by a taxi car along the route proposed by the passenger at a kilometer or temporary tariff. - the established amount of payment for the transportation of passengers and luggage per unit of distance or travel time. Taxi activity - a set of works and services related to the preparation, organization and implementation of taxi transportation of people and luggage.

2. Practical part. Business plan "Taxi Natalie" city of Yekaterinburg

2.1 Summary

The main essence of the business plan is the opening of a taxi (an organization for the transportation of passengers and goods by road) in the city of Yekaterinburg, with its own fleet of ChevroleLanosSedan 1.5 MT cars. The direction in which the creation of this company was chosen is due to the fact that at the moment there are 20 taxi organizations in the city of Yekaterinburg, but none of them has a single fleet with identical cars. They all work only as operator services, being only a link between the customer (passenger) and the taxi driver. Based on this, not a single taxi organization in the city of Yekaterinburg has a unified system of control and management over the people who work for this company. We offer a completely new approach to creating a taxi, which will increase the quality of services provided, improve service, make a taxi ride more comfortable and provide the owner of the company with full control over all the activities of the company.

The word "taxi" is associated with the majority of the population with comfort and carefree travel. It's nice when you get a car on time, delivered to your destination and help you deliver your luggage.

Today, most people from different cities use taxi services more and more. In most cases, this is due to the high employment of people, and the progressive growth of Russian cities. As you know, the target audience of a taxi is very large: men and women; adults and children; teenagers and old people. Therefore, the main focus will be on the comfort and quality of the services provided. Thanks to these components, we will be able to ensure a constant demand for our services.

The main advantages of having your own fleet of vehicles are as follows.

Firstly, it is a fleet of new cars, which in itself ensures comfortable movement and a high level of customer service.

Secondly, thanks to a centralized system of control over cars and their location in the city, the speed of car delivery to the client will be increased.

Thirdly, the full regulation of the activities of all firms, the implementation of strategic management, the possibility of creating a more in-depth system of staff motivation.

The main direction of work of our company, respectively, is the provision of passenger and cargo transportation by cars and the provision of a number of services for them. Based on this, we can single out the main strategy as the provision of a full range of high-quality services in the field of taxi transportation. The main goal of the company is to become a leading company in the provision of these services.

2.2 Types of goods (services)

Planning the range of goods (services) is the most important function of the company's management. First of all, the company's capabilities should be taken into account here: production, financial, material resources, product marketing system, qualifications of existing personnel, market needs and the requirements of potential buyers for the indicators of goods (services).

The list of main services offered by our company:

1. Trips around the city and region (including excursions);

2. Meeting and seeing off at stations, airports, ports, etc. (transfer);

3. Service of banquets and weddings;

4. Delivery to the specified address of business mail, gifts, flowers, etc.

Trips around the city and region, imply the transportation of passengers and goods at the established rates of the company. This service includes calling and delivering a taxi to the address specified by the client (including in the region and other cities), delivery of passengers and cargo to the specified address. After that, the client pays for transportation in accordance with the tariff plan, depending on the distance of the trip.

Meeting and seeing off at railway stations, airports, ports, etc. (transfer). The service is as follows. The client orders a taxi in advance to provide a transfer service, then, depending on whether to pick up or meet, the company provides the customer with this service, which is also assessed according to the tariff plan. Taxi services are paid in both directions.

Banquet and wedding service. The service can be ordered in advance, or as a city trip service. In the case of an advance order, the car is rented for a certain amount of time, payment for which is hourly, with the exception of those cases when the car leaves the city, where payment is made according to the tariff plan depending on the distance.

Delivery to the specified address of business mail, gifts, flowers, etc. This service means the following. The client can order the delivery of any product, anywhere in the city or region. Goods can be mail, documents, flowers, food. This service also implies that you can make an order to the driver to buy goods in the store. Payment for this service is carried out as for paying for a taxi around the city, and purchased goods are also paid for (if any were purchased in a store by the driver).

Basic rate plan.

Table 1

Distance Price
3 km 60 rubles
4 km 65 p.
5km 70 rubles
6km 75 rubles
7 km 80 r.
8 kilometers 85 p.
9 km 90 r.
10 km 95 rubles
11 km 100 r.
12 km 105 r.

Table 2 shows the distances to the main cities of the Sverdlovsk region and nearby cities in other regions

table 2

Locality Distance (km)
Revda 50
Pervouralsk 50
Bogdanovich 90
Upper Pyshma 15
Degtyarsk 45
Novouralsk 60
Nizhny Tagil 120
Verkhny Tagil 150
Serov 390
Lower Salda 220
Upper Salda 155
Lower Tura 260
Upper Tura 245
Berezovsky 18
Kamensk - Uralsky 100
Polevskoy 70
dry log 110
Irbit 180
Tavda 200
Ivdel 550
Krasnoufimsk 150
Lower Sergi 80
Kamyshlov 130
Nevyansk 90
Verkhoturye 220

Choosing the field of taxi activity in the city of Yekaterinburg, I was guided by the fact that at present more and more people use taxi services. All these people are different in social status, gender, age and standard of living. At the moment, all Yekaterinburg taxi companies operate as dispatch offices and do not have their own fleet of vehicles, thus they cannot provide their customers with a single high-quality service of the services provided. Our company, having its own fleet of vehicles and a centralized company management system, provides better services and has a number of advantages compared to competing companies.

Firstly, this is due to the fact that in our company all cars are identical. All of them will be in excellent condition, as maintenance and warranty will be constantly carried out. This gives clients the opportunity to fully appreciate all the possibilities and advantages of the firm. At firms of competitors, all cars are different, they all have different technical characteristics and are in different states.

Secondly, all cars will have appropriate stickers with the logo of the name of the company ‘Taxi Natalie’, as well as the tail number of each car. This will allow our customers to immediately determine the car they actually ordered. This is also an advantage, because often customers are faced with such a situation, when ordering a taxi service, the operator informs him about the car (color, brand) that should arrive. Often, customers do not understand car brands and simply may not notice it (if they call a taxi to a crowded place), or leave in a taxi car of another company, thereby depriving other people of the ordered service, and the driver the opportunity to earn money.

Thirdly - Thanks to the centralized control system, we always have a clear schedule for the operation of cars on the line. Thus, the operator always has a plan for the location of each vehicle on the line. When ordering a taxi to a certain point in the city, the operator directs the taxi that is closer to the ordered address and is always sure that the car is really located in this area.

Having such advantages over our competitors, we have the right to say that we provide the highest quality services and are able to satisfy the wishes of each of our clients.

2.3 Markets for services

The basis of business success is knowing your customers or, in other words, your market. After all, if you don't know who your customers are, how can you understand their needs? Success depends on your ability to anticipate customer needs and demands, which means you need to know who your customers are, what they want, where they live, and what they can afford.

The analysis must begin with an assessment of the potential market capacity, i.e. the total cost of goods that buyers in a particular region can buy in a given period of time. It depends on many factors: social, national-cultural, climatic, and most importantly, economic, including the level of income (or earnings of potential buyers), the structure of their expenses (including loans, savings or investments), inflation rates, etc. .d.

The main market for the services of our company is the provision of cargo and passenger transportation in the city of Yekaterinburg and the Sverdlovsk region by passenger cars (taxi). There are already 20 taxi companies operating in this market in the city of Yekaterinburg. Of these, 5 leaders, with a composition of cars from 300 to 500, 10 medium-sized companies, with a number of cars from 100 to 300, and 5 small companies with up to 100 cars. Also in the city of Yekaterinburg there are three taxi companies that have their own fleets, consisting of GAZ 3110 and GAZ 2410 Volga cars, numbering 50 cars. On average, 30% of cars are constantly on the line in each operator's service. About 70% of cars are constantly on the line in taxi companies. On average, each car produces 20 orders in 8 hours of operation. Based on this, we calculate the market volume.

Market size:

Average number of cars on the line - 1385

Average number of orders per shift (8 hours) - 2

Total number of orders: 1385*20 = 27700

Market share

Constant number of cars on the line - 24

Average number of orders per shift (8 hours) - 20

Total number of orders per shift: 24*20 = 480

Market share 480/27700*100 = 1.73%

When distributing all the goods of the firm to markets, you can use the strategy given in the diagram:

1. The activity of the company with existing products in existing markets is aimed at deeper penetration into the market by reorienting advertising, using more effective ways to stimulate sales, reduce prices, etc.

2. The activity of the company with existing products in new markets is aimed at finding new demographic markets, geographic markets, markets for organizations by effectively advertising existing products.

3. The activity of the company in existing markets with new products is aimed at developing new products and modifying products and promoting them to existing markets.

4. Diversification consists in offering new products in new markets, as a rule, by penetrating the firm into attractive business areas.

The considered approach allows the entrepreneur and the company's management to comprehensively analyze products and markets and, on the basis of this, choose the most advantageous strategy.

It can be seen from this diagram that our company will implement strategy number 3. Penetration into existing markets with new goods (services).

2.4 Competition in markets

The competition in this market is very high.

This is due, first of all, to a large number of companies operating in this area, a constant increase in the number of drivers involved in private transportation. Table 3 shows a comparative description of the factors of competitiveness. Each factor in the table receives a score from 0 (weakest position) to 5 (dominant position).


Table 3

To assess our comparative advantages on the above issues, we used the method of market segmentation by main competitors, which allows us to systematize information on the competitiveness of the company and its main competitors.

Based on the results of this table, we see that our company is competitive in comparison with other companies in the market for the services provided. First of all, this gives us an understanding that our services will be used and the company will work.

The following table 4 is presented in the form of a SWOT analysis, which provides an analysis comparing competing products (services) in terms of basic price, features, service, warranties and other significant features.


Table 4

Our company Natalie "3 tens" "Fast and Furious"
Strengths Availability of own car park; new cars; the possibility of service; centralized control system; comfortable movement; higher quality of service Vocation among users of taxi services in Kaluga; the largest number of cars; high speed of service; work experience more than 7 years. The lowest tariff plans; system of discounts and discounts; fast speed of customer service.
Capabilities Increase in the number of car rows; quality improvement. offered services. Creation of own vehicle fleet; increase in the number of car rows. Improvement of service and quality of service
Weak sides Small car row; small market share. The presence of vehicles in poor technical condition; low level of quality of services provided; poor operator performance.
Threats Possibility of ousting from the market of services; inability to compete with larger firms Withdrawal from the market; loss of key customers;

The table of competitiveness factors and SWOT analysis give us the opportunity to see that our company is able to compete in this market, this is primarily due to innovations in this business area and the formation of a new approach to the provision of taxi services. The main competitors now occupy a large share of the market, but due to the rapid changes in the economic situation in the outside world, this percentage is constantly falling. The main problem of all competitors is that they do not fully satisfy the needs of consumers without providing them with quality services and comfortable service. Most of them are at the "cash cow" stage, which in itself has a bad effect on their position in the market. It should also be noted the low level of work of operators of competing firms. Based on this, we put the main emphasis necessary in the creation of our company, which will determine our subsequent position in the market:

1. Ensure a high level of services provided.

2. Fast and quality service.

3. High level of work of operators and drivers

4. "Taxi for the client"

2.5 Marketing plan

When implementing the marketing plan, I was based on the following principles:

1. The principle of understanding consumers.

It is based on taking into account the needs and dynamics of market conditions. Business is impossible if the firm is focused only on profit, and not on understanding consumers and their needs.

2. The principle of "Struggle for consumers"

It is implemented by influencing the market and the consumer using all available means (product quality, advertising, service, design, price, etc.)

The essence of this principle is the struggle for the consumer, and not the sale of goods. Goods and services in this case are only a means to an end, not the end itself.

3. The principle of "Maximum adaptation of production to market requirements"

This principle is that all the company's activities are based on knowledge of consumer demand and its changes in the future. It makes the production of goods and services functionally dependent on market demands and requires the production of goods in the range and volume required by the consumer.

Based on this, the main strategy in the market for the services provided will be the concept of marketing (consumer). A strategy in which services will be marketed if the firm correctly identifies the needs and requirements of target markets and satisfies them more effectively and efficiently than a competitor.

The main need of the target markets is a good and high-quality service of the services provided and the convenience of their use. Given these facts, we will create an appropriate advertising company in our city. Also, the main advertising of our company will be special stickers on the sides of the car with the logo of our company "Taxi Natali"

Size (non-standard) - 40x80 mm

Accommodation cost:

(3 publications per week - Monday + Wednesday + Friday): 1.500 rub.

Number of publications: from 24 weeks

Discount for the number of weeks of accommodation: 25%

Total per month: - 4.500 rubles.

Magazine "Choose"

Placement: full-color cover of the 3rd part of the newspaper, section "Transport"

Size - ¼ strip

Accommodation cost:

(2 publications per week - Monday + Thursday): 4.078 rubles.

Number of publications: more than 25 weeks

Discount for the number of weeks of accommodation: 20%

Total per month: 13.050 rub.

Side stickers

The cost of one sticker is 350 rubles.

Total: 10,500 rubles.

2.6 organizational plan

Since the implementation of passenger and cargo transportation by passenger vehicles (taxi) is not licensed, we have chosen as a legal status a private enterprise with a simplified taxation system, with a register for the type of activity "taxi activity" OKVED - 60.22

Staff:

1. Executive director

2. Chief accountant

3. Operators (3 persons)

4. Drivers (90 people)

5. Mechanic

6. San. employee


Figure 1. Organizational chart of taxi management "Natalie"

The work of cars will be as follows.

Each car will have 3 drivers.

Each driver will work 8 hours a day (according to Article 96 of Federal Law No. 97-FZ of July 24, 2002, Night work).

In this case, every 24 hours the car will be on maintenance for 8 hours.

Table 5 shows the schedule of cars and drivers.

Table 5

day Change Working / Not working Driver
6-14 R 1
14-22 R 2
22-6 R 3
6-14 H
14-22 R 1
22-6 R 2
6-14 R 3
14-22 H
22-6 R 1
6-14 R 2
14-22 R 3
22-6 H

The table shows that 24 cars will be constantly on the line, and 6 cars will be on maintenance or at a service station.

Table 6. "Staffing"

2.7 Production plan

To carry out the activities of the company, it is planned to purchase 30 Chevrolet Lanos Sedan 1.5 MT cars

Cars are supposed to be taken on credit. To do this, we will use the services of the VUZ-bank. The loan is granted for 3 years at 11.2% per annum. When the cost of the car is 9 235 c.u. (236,416 rubles), monthly credit deductions will amount to 343 USD, that is, 8870 rubles per month. at the rate of the Central Bank of the Russian Federation as of 30.04.09.

The basic equipment of the car is presented in table 7.

Table 7
Equipment S
sedan 1.5 / 86 HP
Standard equipment
Driver side airbag
Power steering
Air conditioner
Front windows with power windows
Steel rims 14"
Full size spare tire
Folding mirrors in black
Rear Mudguards
Rear window heating
Front cup holders
Sun visors (with driver's side pocket)
60/40 split folding rear seats
Remote trunk lock
Acoustic system with 4 speakers

This car has the following technical characteristics. (Table 8)

Table 8. LANOS SEDAN 1.5 MT

Engine Model
Engine volume, cm3 1498 body type sedan
Engine power, l. With 86 Number of seats, people 5
Maximum torque, Nm/min- 130/3400

Dimensions and weight

Number/arrangement of cylinders 4/row Overall length, mm 4237
Number of valves per cylinder 2 Overall width, mm 1678
Recommended fuel AI-92 Overall height, mm 1432
Dynamic characteristics Curb weight, kg 1096
Acceleration time 0-100 km/h, 12,5 Weight full, kg 1595
Maximum speed, km/h 172 Wheel base, mm 2520
Fuel consumption - combined cycle, l/100km 6,7 Ground clearance, mm 160
Fuel consumption - city cycle, l/100km 10,4 Trunk volume, l 322/958
Fuel consumption - extra-urban cycle, l / 100km 5,2 Fuel tank volume, l 50
Chassis Transmission
Front suspension MacPherson strut Gearbox type M/T
Rear suspension spring with linked levers Number of gears 5
Front wheel brakes Disk Drive wheels front
Rear wheel brakes drums type of drive Front wheel drive

Maintenance after 10,000 km, but at least once a year. Car warranty - 3 years without mileage limitation. A guarantee against through corrosion - 6 years irrespective of run.

2.8 Financial plan

Calculation of initial investments.

Vehicle equipment.

Each car will be equipped with a radio and an antenna.

The cost of one radio is 2800 rubles.

The cost of the antenna is 1500 rubles.

Registration - 1000 rubles.

Checkers - 500 rubles.

Total: (2800 + 1500 + 1000 + 500) * 30 = 174,000 rubles.

Office space.

Leased office space 30 sq.m.

The cost of one rented meter is 260 rubles.

Total: 260 * 30 = 7,800 rubles / month

Computer equipment.

2 Pentium IV computers - 50,000 rubles.

Means of communication.

Basic antenna - 2,500 rubles.

Multichannel telephone - 5,000 rubles.

Total: 7,500 rubles.

Primary CASCO insurance (6 months).

Insurance for one car - 7742.5 rubles.

Total car insurance: 7742.5 * 30 = 232,305 rubles.

Total initial investment will be: 499655 rubles.

Calculation of revenue from the sale of services.

Based on the data on the work schedule of cars and drivers (table 5), we see that 24 cars will constantly be on the line per day. Each car per shift (8 hours) on average fulfills 20 orders, that is, 60 orders per day. Moreover, each car operates 22 days a month. According to the tariff plan established by us, for each order the client pays on average 60 rubles, 20 rubles. of which the driver pays the company, and 40 rubles is his revenue for the order.

Revenue per month: 20 * 60 * 30 * 22 \u003d 792,000 rubles.

To purchase cars, we use the services of the VUZ-bank. We need to take a car loan (financial leasing). In this case, the bank acts as a lessor. Leasing is provided for 3 years at 11.2% per annum. If the cost of the car is 9,235 USD, the monthly leasing deductions will be 343 USD, that is, 8870 rubles per month. at the exchange rate of the Central Bank of the Russian Federation as of April 30, 2009.

Table 10. Financial analysis

Income and expenses from ordinary activities year 2009 2010 2011
Revenue from the sale of goods, products, services A 9 504 000 10 121 760 10 729 056
Simplified tax 6% 570240 607 296 643 740
Net revenue B 8 933 760 9 514 464 10 085 316
variable costs
Car maintenance 672 000 3 954 000 4 349 400
CASCO insurance 6.5% 232 305 414 910 331 928
Total variable costs C 904 305 4 368 910 4 726 328
fixed costs
S/P 492 000 492 000 492 000
Premises for rent 93 600 93 600 93 600
Leasing payments 3 174 048 3 174 048 3 174 048
Total fixed costs D 3 759 648 3 759 648 3 759 648
Total costs E=C+D 4 663 953 8 128 558 8 485 946
Net profit J=B-E 4 269 807 1 385 906 1 599 370

The amount of cash flow by years will be used to calculate further project performance indicators, such as: net present value of the project (NPV), payback period (T), profitability threshold.

NPV (net present value of the project) - characterizes the predictive estimate of the investor's capital gain as a result of the implementation of the investment project.

NTS \u003d NS - I.

HC - the present value of the cash flow for the period of operation of the investment project; I is the amount of investment.

HC=4269807/(1+0.15) + 1385906/(1+0.15)І +1599370/(1+0.15)і = 5672075.39

CHST \u003d 5,672,075.39 - 499655 \u003d 5,172,420.39 rubles.

Payback period = 548455/355 817 =1.5

Thus, the enterprise will pay off in 1.5 months.

Determination of the threshold of profitability

The threshold of profitability corresponds to such a sales volume at which the amount of profit of the enterprise is equal to zero.

The share of gross margin in revenue will be 0.79.


Gross Margin = Revenue - Variable Costs

Gross margin = 8,933,760-904,305 = 8,029,455 rubles.

Profitability threshold \u003d 3,759,648 \u003d 4,183,072 rubles.

8 029 455 /8 933 760

Table 11. Determination of the threshold of profitability

Table 14 shows that the threshold of profitability occurs when the sales volume is equal to 4,871,936.5 rubles, that is, already in the first year of the company's operation.


Conclusion

Having considered the goals and essence of planning, as well as various aspects of the practice of drawing up business plans, we can conclude that this plan is an integral part of in-house planning, one of the most important documents developed at the enterprise, is an effective management tool that helps the enterprise determine the growth prospects of its affairs, to control the current situation.

This work is the development of a business plan for the operator's taxi service "Natalie" in the city of Yekaterinburg, with its own vehicle fleet. The main goal of creating this project was to organize a taxi company that provides high-quality services in this area. Thanks to the fleet of new Chevrolet Lanos cars, we provide our customers with comfortable trips, give them the opportunity to quickly and effortlessly call a car for a trip around the city and the region, ensure safe movement, and carry out transfers.

The work done allowed us to see how competitive our company is with other organizations engaged in similar activities. We were able to see that we have a number of advantages that give us the opportunity to develop in this area, constantly replenish our client base, and thereby increase our market share.

The financial analysis of the business plan showed that our enterprise is efficient and profitable, which means that we will be able to return the initial investment within the time period we calculated.

All sections of the business plan helped us to see the general scheme of the enterprise, to see the strengths and weaknesses, indicated the places where we should pay special attention, thanks to which the business plan turned out to be successful and gives us the opportunity to engage in this type of activity.

Bibliography

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10. http://www.genser-azarovo.ru 2009


Attachment 1

Job Description of the Executive Director

1. General Provisions.

The Executive Director manages the operation service and reports directly to the General Director of the enterprise. He is appointed and removed from office by order of the enterprise.

Qualification requirements. Bachelor's degree and at least 3 years of senior management experience. Traffic safety certification.

2. The executive director must know:

· Legislative and regulatory legal acts that determine the direction of development of road transport and the financial and economic activities of the enterprise, including the Charter of road transport, the Rules for the carriage of passengers and luggage and the Rules for the organization of passenger transportation;

profile, specialization, features of the structure of the enterprise;

· prospects for the technical and financial - economic situation of the enterprise;

the production capacity of the enterprise;

· the procedure for the development and approval of plans for the production, economic and financial economic activities of the enterprise;

· market methods of managing and financial management of the enterprise;

the procedure for concluding and executing economic and financial contracts;

Economics, organization of production, labor and management;

· Rules and norms of labor protection, safety measures, industrial sanitation and fire protection.

3. Job responsibilities.

The executive director must:

· Make monthly work schedules for drivers.

· Together with the person responsible for traffic safety, provide the relevant information required for the periodic survey of road conditions on the line.

· Provides compliance information in vehicles.

· Monitor the compliance of drivers with the rules of transportation of passengers.

· Investigate complaints and take action to eliminate the causes of their occurrence.

Monitor the observance of the work and rest regime of the driver.

· Arrange for drivers to undergo pre-trip and post-trip medical examinations.

· Supervise the compliance of the dispatcher with their duties.

4. Official rights.

The executive director has the right:

· Require employees to fulfill their official duties, orders and orders.

· Make submissions for the adoption of administrative measures against employees who are entrusted with the performance of the functions of the operation service.

· Submit proposals for the redistribution of duties or changes in the staff of the service.

· Suspend from driving drivers who violate the rules for the carriage of passengers and luggage.

· Demand from the Mechanic the supply of serviceable rolling stock required for the performance of transportation, taking into account the reserve. The rolling stock must be refueled.

5. Official responsibility.

The Executive Director is responsible for:

· Together with the person responsible for traffic safety, compliance of road conditions on the traffic line with safety requirements.

· Organization of work of dispatchers and locksmiths.

Compliance with the regime of work and rest of drivers.

· Information support of cars.

Compliance with the qualifications of drivers.

· Fulfillment by employees of the operation service of their duties, orders and orders.

· Taking action against violators, in terms of the responsibility of the operation service.


Annex 2

Car Exit and Return Control Log


Annex 3

Instructions for checking the technical condition of a taxi car.

General provisions.

1.1. This instruction is designed to perform a check of the technical condition of vehicles when entering the line and upon returning from the line by employees who are assigned this duty according to the job description.

1.2. The requirements that the car must meet are set out in GOST R 51709-2001.

Vehicle check procedure.

2.1. Carry out an external inspection of the car for damage to the body, windows and lights, completeness of external lighting devices.

2.2. Check the operation of external lighting devices, windshield wipers and windshield washers.

2.3. Check the steering play, the fixation of the tie rod ends.

2.4. Check the tightness of the brake system in a free and working condition, the condition of the brake hoses and discs.

2.5. Check shock absorbers for leaks.

2.6. Check the condition of the tires, mounting and condition of the disks.

2.7. Check the operation of the control and signaling devices of the car in the cabin.

2.8. Check the cleanliness of the cabin (when entering the line).

2.9. Check the availability of a first aid kit, fire extinguishers, brake shoes.

2.10.Make a note in the waybill, the log of the exit and return of cars.


Appendix 4

Driver's personal card

Timesheet No. ____________________________

Works as a driver since ___________________ _________,

In the organization since ___________________ _________.

Full Name____________

Year of birth ______________

Education____________________________________

General driving experience ____ Category _______

Class 3 with _______ Class 2 with _______ Class 1 with _______________

Certificate No. _______________ Issued by ______________________

____________________________________________________________

Home address _____________________________________________

traffic accidents


Annex 5

Agreement on cooperation for the transportation of passengers by passenger radio taxis.

PE ____________________., hereinafter referred to as the "Customer", on the one hand, and an individual ____________________________, hereinafter referred to as the "DRIVER", on the other hand, have entered into an Agreement on the following:

1. THE SUBJECT OF THE AGREEMENT.

Transportation of passengers by light radio-equipped taxis.

2. OBLIGATIONS OF THE PARTIES

2.1 THE CUSTOMER IS OBLIGED:

2.1.1. Provide the DRIVER with orders received by phone.

2.1.2. Control the fulfillment of orders.

2.2 DRIVER MUST:

2.2.1. Comply with and strictly comply with all the requirements for drivers of passenger taxis, in accordance with the Rules for the organization of passenger transportation in road transport.

2.2.2. Comply with the rules of the road.

2.2.3. Follow strictly the route indicated by the passenger.

2.2.4. Observe the regime of work and rest.

2.2.6. Have a driver's business card, information about regulatory organizations.

2.2.7. Be neatly dressed, polite and attentive with passengers.

2.2.8. Have a license card and a waybill with the marks of a mechanic and a doctor.

2.2.9. If it is impossible to go to work, inform the representative of the "Customer" in a timely manner or find a replacement from among the employees.

3. CONDITIONS FOR TERMINATION OF THE AGREEMENT.

3.1. In case of violation of the obligations specified in clause 2.2 of this agreement.

3.2. When the DRIVER is deprived of the rights for driving while intoxicated or when the license card is withdrawn.

3.3. For systematic violation of P.D.D.

3.4. For rude and tactless behavior.

The CONTRACT is valid from __________________________. and for the entire period of the driver's work.

CUSTOMER DRIVER

PBOYUL _____________________

TIN _______________________ passport ______________

city___________________________ address________________

st._________________________ signature______________

signature___________


http://www business-info.name © 2008

Strategic planning / Ed. Utkina E.A. - M .: Association of authors and publishers "TANDEM". EKMOS Publishing House, 2008. - 440 p.

http://www.aforma.ru/readarticle.php?article_id=678

Utkin E.A. Business plan. Organization and planning of entrepreneurial activity. - M .: Association of authors and publishers "Tandem". EKMOS Publishing House, 2008.

Akhunova I.B., Guk G.A.
Collection of articles of the International Scientific and Practical Conference
"Patterns and trends in the development of science in modern society."
March 29-30, 2013 - Part 3. - Ufa: RIC BashGU, 2013. - 321 p. - P.26-30.

Problems and prospects of the taxi business in the city

The modern taxi market is characterized by fierce competition between its participants, where success directly depends on the quality of the services provided. The conditions of modern economic relations force taxi companies to strive to improve service, increase efficiency and safety of passenger transportation while maintaining competitive prices.

Ways of business in the field of taxi transportation can be divided into 3 types or schemes of work. The first- These are companies that use their own transport and drivers. Second- is the transfer of own vehicles for rent. Third- this is the involvement of private car owners on a contractual basis and the actual performance of dispatching functions.

Each type of business has its own advantages and disadvantages. Working according to the first scheme, the owner is interested in maximizing the use of transport for its intended purpose, reducing fuel and repair costs. The second scheme of work is associated with the risks of car theft. The third scheme, as well as the first ones, assumes the well-established information exchange between the dispatcher, the client and drivers, as well as the timely receipt of reliable information about all drivers of their location, direction of movement, distance to the client, for the most efficient execution of the order. It's no secret that the representative of the taxi company is the dispatcher, it is to him that the client applies with an application, and the quality of his work depends on how correctly the order will be executed.

Taxi transportation has become widespread in our country as the fastest and most convenient and has great prospects for further development. Taxi cars do not replace, but complement, routed urban transport, as they are used primarily for urgent travel, door-to-door transportation, passengers with luggage, transport in areas where public transport is not available, or during those hours when this transport does not work.

At the initial stage of the reforms, for a number of reasons, taxi transportation became inaccessible to the bulk of the population, and in a number of cities it practically ceased to exist as an independent activity.

Currently, there is a process of restoration of this type of transport services. In a number of cities in Russia, including the city of Maykop, taxi companies are being re-created, competition has appeared in this sector between carriers that have the appropriate license and private individuals (unorganized and organized), who currently perform the function of a taxi.

At present, a stable route network of passenger transportation by buses of small and medium capacity has developed on the territory of the city of Maykop, serving 31 city routes. Residents of the city can get from almost any district of the municipality without a transfer to all socially significant objects of the city infrastructure. In 2012, taxi companies in Maikop transported 12.1 million passengers, which is 9.9% less than in 2011. In January 2011, a new carrier, Saturn LLC, appeared on the city's taxi services market. Passenger transportation services are provided by about 100 transport units of this enterprise.

On September 1, 2011, Federal Law No. 69-FZ “On Amendments to Certain Legislative Acts of the Russian Federation” came into force with regard to the transportation of passengers and luggage by passenger taxis. According to this normative act, the activity of transporting passengers and luggage by passenger taxi in the territory of a constituent entity of the Russian Federation must be carried out subject to the receipt by a legal entity or an individual entrepreneur of a permit to carry out activities for the transportation of passengers and baggage by passenger taxi, issued by the authorized executive body of the constituent entity of the Russian Federation. To date, such an authorized body in the Republic of Adygea has not been defined.

One of the essential operational features of taxi transportation is round-the-clock passenger service, in which additional requirements are imposed on the organization of labor for the organization of transportation, primarily on the working regime and schedule for the release of taxi cars on the line.

A significant proportion of the city's population is forced to use fixed-route taxis, but there are problems when organizing such transportation:

The location of places of gravity for passengers is such that cars - and passenger traffic in the morning are directed to the city center, have a peak value, and in the evening there is a sharp decline in passenger traffic:
- a significant proportion of passengers are transported by buses of especially small capacity (minibuses), which leads to the need for a large number of them:
- an increase in the number of cars, mainly personal ones, and the peculiarities of passenger flows create traffic jams, which reduces the speed of delivery and increases transport fatigue:
- an insufficient number of passenger seats provided on the routes causes overcrowding of minibuses and a long wait for boarding:
- unsatisfactory work of urban public transport forces the use of private cars for trips, which affects the environment, increases traffic flow, creates traffic jams;
- in the central part of the city, where a large number of places of gravity are concentrated, there are no parking spaces, which forces you to leave cars on the roadway - this reduces the already low traffic capacity of the streets:
- most of the fixed-route taxis operate on “profitable routes”, which affects the quality of service for the peripheral population with transport services.

There is a dual situation in the city: on the one hand, there are too many fixed-route taxis and. on the other hand, in the morning and evening "peak" hours, there is an overflow of buses with passengers and a long waiting time at stopping points. The problem is the lack of passenger space. provided on many, if not most, urban routes.

The problem could be solved if minibuses were replaced by buses of medium and large capacity. It is impossible to do this quickly because of the need for large investments in the purchase of such buses and in the creation of an infrastructure for their maintenance. In this regard, it seems that in the short term minibuses. operating in the mode of fixed-route taxis will continue to play a significant role in the transportation of passengers around the city.

To align routes for profitability. to increase the mobility of the population on the outskirts of the city, it is advisable to establish differentiated tariffs for the transportation of passengers, depending on the characteristics of the route: the number of stops passed (such a system of fare payment in fixed-route taxis is used in Volgograd). This would make it possible to equalize the profitability of passenger transportation along the routes, to exclude the so-called "unprofitable" or vice versa "super profitable" routes.

Problems arise in coordinating the joint operation of taxi infrastructure by carriers. Such infrastructure includes:

Centralized dispatch service for receiving and executing orders for taxi transportation throughout the city, including solving issues of financing and operating taxi technological communication facilities;
- taxi ranks;
- Maintenance and repair of taxi cars;
- conducting research and development work on the development of the taxi production infrastructure.

The main task of the management of taxi transport is to promote the creation of a modern. a competitive, highly efficient and sustainable system of the city's transport complex to meet the needs of residents and guests of the city in taxi transportation, the formation of a civilized service market, where equal opportunities and rights are provided to all its participants.

Creating favorable conditions for increasing the number of modern cars involved in taxi transportation, involving the majority of carriers in the legal circulation is a priority goal of the management of the city's taxi companies.

The development of urban and regional taxi transportation is associated with:

Increasing the number of taxi cars:
- development of the system of urban taxi ranks:
- creation of modern taxi terminals providing comprehensive service for taxi cars:
- creation of an urban taxi monitoring system with the possibility of automated receipt and processing of orders, control and management of taxi cars.

The solution of these issues will allow taxi companies to effectively use taxi cars, reduce transportation costs, improve the environmental situation in the city, ensure the safety of taxi transportation, and significantly increase the number of jobs.

The most effective form of ensuring the civilized interaction of carriers in the market of transport services is the creation of a regional association. At the same time, it is important to constantly monitor that. so that the work of such an association does not develop into a monopolistic activity. Therefore, the most important requirements for the association are its openness to the entry of new members and the voluntary participation in the work of the association. For example, an association may, at the expense of members' contributions, equip and operate taxi ranks, access to which is closed to non-member carriers. But this does not mean that such carriers should be expelled from the market - they have the right to carry out their activities, but without entering the parking lots of the association.

In order to ensure the sustainable development of cities - that is, safety and favorable conditions for human life, limit the negative impact of economic and other activities on the environment and ensure the protection and rational use of natural resources - state policy should be aimed at increasing the share of public transport in urban transportation.