In Fashion and Money: Mobile Application Development. Development and promotion of a mobile application Relevance of mobile applications

Recently, I constantly hear about how acquaintances begin to develop applications for mobile devices. There are more and more of them. It is not clear where these commands come from? And where do they find developers? There is only one answer - this is a trend and everyone wants to get into the flow of fashion and money.
After a little thought, I decided to collect tips for those who start developing mobile applications themselves, I believe that it will be useful))

To start developing an application, you need:
Conduct an analysis of mobile platforms (you need to understand the features)
Conduct mobile device analysis (opportunities)
Recruit a development team
Create a possible budget
Draw up a marketing strategy

To correctly get into the course, you need to answer the questions:
What business sectors need to enter the mobile market?

Current industries for application development:
Business: planning and management
Communication
Education
Entertainment, games
Finance: money management, banking services
Geolocation
Medical & Fitness
News
Social networks and blogs
Video and music

What are the characteristics of consumer behavior?

An interesting chart of consumer behavior in Japan, the US and Europe (according to comscore.com)

How to make the application more efficient to use by the end user?

A good mobile application should combine three properties:
1. Ease of use. This means intuitive design and integration of all the possibilities of a mobile device. The most popular platforms are iPhone and Android, they have a lot in common, but a well-thought-out application will include features that take advantage of the features of each of them.
2. Involvement. The app must be fun. The most popular applications are games. But even those that are not games also contain an element of entertainment. The application can use a huge amount of functionality that is even hard to imagine, but the best way to get a person to use it is to add an element of entertainment.
3. Benefit. The application must bring significant benefits to the user. Then he will use it for a long time.

What are the features of monetization in the Russian market.

It is clear that in Russia the situation is different than in the American or European markets. Several companies that specialize in application development have already taken active positions, they understand what the market needs and how to do it.
It is believed that about 90 percent of developers cannot succeed and return the money that was invested in their projects.
In fact, Russia is the most profitable market for mobile software manufacturers. Smartphones in our country are used by only 7% of cellular subscribers. For comparison: in Western Europe - 28%. The Russian smartphone market in the coming years, according to forecasts, expects titanic growth. So start developing applications now.

Some more interesting facts about the mobile app market:
TOP mobile social media leads Facebook in Europe and the US, and in Japan it is Mixi

Statistics show that by 2014, about 79.6 billion mobile applications will be downloaded.

The mobile app industry will be worth $35 billion by 2014

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The great desire of each person to achieve maximum comfort in each of the spheres of life has also affected the international Internet. The user, wanting to always stay online, uses a phone as a communicator.

This led to the emergence of the mobile Internet. When you are away from home, or during travel and business trips, you can connect using a tablet or a similar type of equipment instead of a laptop. The efficiency and functionality of "mini" computers would not have been brought to such a high level without specialized applications.

The development of mobile applications, which is carried out exclusively by specialists in the field, is designed for a specific purpose. Some programs allow you to connect to the network everywhere, others indicate the route, others provide assistance in finding a store or the required product. There are softwares that order food at home. Utilities have become the basis for the ubiquitous exchange of data and information, which saves everyone's precious time and resources.

The creation of mobile applications of the second type is more common. The products of activity are tightly integrated into such vital areas as medicine, government organizations and even manufacturing companies. Entertainment utilities can play the role of marketing tools for most enterprises, but even this does not allow them to compete in the field of application of the business line.

Over the past year, the rate of purchases of mobile devices has increased significantly. This data is constantly increasing, and currently the statistics do not change. The relevance and expediency of mobile applications is obvious. The main thing is that on the eve of development, the goals of the software and its application should be clearly set. The utility should be useful, only in this way its role in the computer world will be noticeable.

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A web application is application software whose logic is distributed between a server and a client, and information is exchanged over a network. The client part implements the user interface, while the server part receives and processes requests from the client, performs calculations, generates a web page and sends it to the client according to the HTTP protocol.

This type of application has a number of features that affect the processes of their operation, development and support:

• run independently of the operating system of the client. At the same time, the cross-browser compatibility requirement is imposed on it, which follows from the different implementation of HTML, CSS and DOM standards by browsers.
• · represent a distributed information system and must withstand the maximum number of client requests.
• · During development, they are open for testing from remote computers, which is optimal for using an agile development methodology.

The relevance of research in the field of building web applications is due to the fact that this type of software:

• · promising as an e-commerce tool;
• provides ample opportunities for social interaction;
• · in the foreseeable future, it can compete with native applications of mobile operating systems (Apple iOS, Google Android, Windows Phone). Work is already underway at the W3C to create open standards that allow web applications to access device hardware.

The study of existing software development methodologies, as well as practical experience, allow us to identify a number of principles that increase the return on the implementation of web applications.

• · The horizontal model of the organization of the project team arises as a result of understanding the shortcomings of the traditional hierarchical structure. The project team should be a small multidisciplinary team, whose members share responsibility among themselves and complement each other's areas of competence, united by a single vision of the project. High requirements are set for the quality of work, and the desire for self-improvement is encouraged. This approach has found application in the Microsoft Solution Framework and is dictated by common sense. An antonymous example is the choice of an extensive growth model by increasing profits, by increasing the recruitment of low-paid specialists and, as a result, constant staff turnover.
• · The project team should include specialists performing the roles: designer / interface designer, developer, optimization specialist, tester, project manager. At the same time, all members of the project team are equal, and the project manager is a purely technical specialist. One person can combine several roles, several specialists can perform one role at once, and the minimum team can consist of three people.
• · integration of functions of a web-developer, who should be a universal specialist with high skills in the development of both the server and client parts, layout, database design, as well as versed in optimization and interface design. Naturally, one specialist may be more developed in a particular area than another. But, theoretically, one developer should be able to implement the project as a whole, albeit for an indefinitely longer period. This determines the holistic vision of the project by the development team. There should not be, for example, a specialist who deals only with layout, because the process of developing a web application is not a Ford conveyor.
• · The web application development life cycle, similar to the Rational Unified Process methodology, consists of four phases, each of which includes one or more iterations (Figure 1). In the "Beginning" phase, the vision and boundaries of the project are formed, the main requirements, restrictions and key functionality of the product are determined, and the risks are assessed. In the "Refining" phase, the analysis of the subject area and the construction of the application architecture, the development of interfaces and design are carried out. In the "Design" phase, most of the functionality is implemented. In the "Implementation" phase - determining the quality of a web application, its optimization.
• Critical approach to the selection and use of ready-made solutions. The use of existing software solutions to increase the speed of development is not forbidden. But only if it does not negatively affect the security and architecture of the application. There should also be a complete understanding of the logic of the solution and the possibility of its subsequent modification. That is why, primarily for security reasons, it is undesirable to use existing popular web content management systems (WordPress, Joomla, OpenCart) for the implementation of serious projects.
• · The customer is always there - the concept of extreme programming. The customer is the end user of the product, who must always be in touch for dialogue.
• · Pair programming is a useful and productive technique in which the source code is created by pairs of people programming one task at a single workstation. One programmer does the coding in detail and takes the job. The other is focused on the big picture. After a certain time, the roles change. The related principle of collective code ownership means that each developer is responsible for all source code.

As you can see, the process of developing web applications can be based not on one, any existing methodology, but incorporate all the best from a number of existing ones and improve in the process of implementing specific tasks. As a result, the quality of work and functionality of the finished application, the execution time and the rationale for the resources used should always come to the fore.

The relevance of this website is due to the fact that the site is a creative approach to organizing youth leisure. Based on the statistics (Fig. 8), we can conclude that everything needs the right approach and the ability to present the necessary information.

A person is always characterized by the desire to achieve the greatest comfortable existence, and in our time access to the Internet is considered to be its attribute, while remaining constantly online. In this regard, the development of various applications for mobile devices under IOS with the expansion of the capabilities of the mobile Internet has become the most relevant. Let's say that today, even on a trip, people can connect to the network from a tablet, phone or other devices, and specially created applications increase its efficiency and even solve the problems of architectural 3D visualization.

Today, mobile applications developed by, for example, the company xamarin, for various OS, solve various problems in the field of information technology, including the creation of 3D animation. Some of them provide high-quality communication with the network, others choose the most optimal route, and others provide assistance in finding profitable stores. Other applications provide home delivery of groceries. But at the heart of all is a special utility that speeds up the solution of the task, improving the quality and raising the level of comfortable life.

Mobile Apps - Smart Assistants

Applications for mobile devices are designed for business and entertainment purposes. Some successfully help businessmen and office workers to control the business and keep reports on it, develop designs in an original and corporate style. Others provide high-quality listening to music and watching movies, support communication tools and perform a number of other functions. Although all applications find their consumers, experts note the most popular, preferred by companies whose work is carried out in different directions. It is these programs that are developed and implemented that increase profits as companies relentlessly invest in developments that simplify the most difficult process of doing business.