Mary Kay Ash: The incredible life story of the founder of Mary Kay. biography mary kay history of mary kay

Mary Kay Ash, the founder of Mary Kay, passed away on November 22, 2001, leaving us with a unique legacy: her Dream Company, dedicated to improving the lives of women. Mary Kay Ash's success story is proof that faith, courage, perseverance and determination can work wonders.

"You can do it, dear!"
(Excerpts from "Autobiography" by Mary Kay Ash)

There are four types of people in the world: those who change the world; those who observe the changes that are taking place; those who are surprised to learn about the changes and those who do not know anything about these changes.

When I was very young, I realized that I wanted to be in the first category. Even then, I realized that success can be achieved thanks to your talents and aspirations. This means that success requires: enthusiasm for achieving goals, discipline, willingness to work and learn, determination and love for people. Speaking of this, I do not want to say that this knowledge came to me by itself.

... When I was 7 years old, my father returned from the sanatorium. He suffered from tuberculosis, and although a three-year treatment somewhat eased his suffering, he still remained an invalid.

My mom had to take care of our entire family, and I had to take care of my dad. So I said goodbye to the carelessness inherent in small children.

Mom started working as a restaurant manager in Houston. Her salary was small even for those days. Then, in the same position, a woman was paid a lower salary than a man just because she was a woman. Mom worked 14 hours a day, getting up at 4 am when I was still sleeping and returning home at 9 pm when I was already asleep. My older brother and sister were already adults and did not live with us, so all household chores fell on my shoulders.

I never even thought that it could be otherwise. That you can come from school to a clean house and do only school lessons and games. I accepted everything as it is, and even enjoyed it. Even though some of my household chores were too much for a girl my age, no one ever told me about it. As a result, I just did what needed to be done.

Although my mother was an excellent cook, since she began to work hard, cooking dinner has become my responsibility. At the age of 7, it was not easy for me to be a culinary specialist, because at that time there were no frozen semi-finished products on sale. If, for example, dad asked me to cook chicken for dinner, and I didn’t know how to do it, I called my mom at work and asked her ... So, on the phone, I learned how to run a household. And always, whenever I called, my mother took a minute to answer all my questions in detail: "Mom, hello. Tonight, dad asked me to make potato soup." "Potato soup? Okay, dear. First, take a large pot - the same as yesterday. Then take two potatoes..." Mom's voice sounded cheerful and carefree. But I'm sure she knew how heavy my burden was at times. And she always told me: "I know, dear, you can do it!"

Later, as an adult, I realized that my mother was very worried about the exorbitant difficulties that her little daughter faced. And then, in childhood and adolescence, I drew hope and strength in her words: "You can do it!" I must have heard those words from her a thousand times, she always said them with enthusiasm and confidence. And these words are the most vivid memory of my childhood. They stayed with me for life: "You can do it, dear!"

Success is overcoming. If you and I were to compare our knees, I'm sure mine would be the most bleeding because I fell countless times and always got up again.

By the time I finished high school, I was 17 years old, and the spirit of competition and the desire to be the first were strengthened in me. At the same time, I was deeply disappointed. I found out that my best school friend Dorothy was leaving to study at one of the most prestigious institutes. My family couldn't even send me to college... And I really wanted to be the first! What could I have done that was so unusual that it would set me apart from my friends, who, unlike me, continued their education? I understood that it must be something dizzying! And what seems dizzying to a girl of 17 years old? You are right: I got married. My husband was the lead singer in the Hawaiian Streams, which played in the style of "country". To me, he seemed like a "Houston" Elvis Presley ... Some time passed, because of my husband's work, we moved to Dallas, and then the Second World War and my husband went to the front. I became the only support and support for our three children. And when the war ended, and all the troubles, it would seem, were left behind, my husband returned to ... inform me of his desire to divorce me. Never - neither before nor since - have I experienced such a strong blow.

However, I didn't have time to despair. I had three children, and from now on I became their sole breadwinner. I needed a well-paid job with flexible hours so I could look after the kids.

One day a woman called me at home and offered to buy a set of children's books from her. I liked books very much, but at that time they were an unaffordable luxury for me. The woman, Ida Blake, promised that she would give me one set if I could find buyers for ten more sets. I did not know how difficult this task was (the most successful employees of the company were proud of the fact that they managed to sell 10 sets in 3 months - ed.) - and sold all 10 sets in a day and a half. Ida Blake offered me a job and became my first business mentor. So I started working for the national direct selling company, Stanley Home Product.

However, despite the success of Mary Kay, she still earned less than her male colleagues, and often less fortunate. Just because she was a woman...

Mary Kay left Stanley Home Product and went to work for the Dallas-based World Gift Company. For 10 years, she managed to create a successful trading network in 43 states. And again, Mary Kay Ash received all kinds of awards and recognition. Only the coveted position of commercial director remained unconquered. Mary Kay never received it. The owner of the World Gift Company believed that only a man could be a commercial director ...

For a while, Mary Kay Ash tried to defend her rights, but in August 1963 she left the company. Left without a job, this extraordinarily active woman sat down at home and began to write a book - a book that would help women survive in this world dominated by men ...

Dream Company

"For 25 years before starting my own company, I worked and built a career in a male-dominated business. Finally, in August 1963, I lost my job. I decided to write a book that would help women "survive" in in the world of men's business. In planning the book, I wrote two lists. One list contained all my negative work experiences. In the other, I included all the good things that I noticed while working in various firms and which, in my opinion, must be in perfect companies.I came to the conclusion that if a manager treated his employees the way he would like to be treated, his business would prosper.Reviewing my notes, I found that I had written a plan for an ideal company for women - a company built on the principle of Unselfishness, in which you yourself could determine your level of income and have unlimited possibilities building a career. I would love to work for such a company! "How great it would be if one day someone organized such a company!" I thought. And suddenly I realized: "Stop dreaming! This person should be you, Mary Kay!"

All I needed now was a product that I could offer women. After a while, it dawned on me: the skin care products that I myself used for years, will be a great product for my Dream Company!

I started using these products back in the early 50's when I worked at Stanley Home Product. At one of these parties, about 20 women of the different ages: 19 to 70 years old. I was surprised to note that every one of them had an impeccable complexion. At the end of the party, we went to the kitchen for a cup of coffee, and then the hostess of the house offered all the guests some small white jars, on which labels signed with a pencil were pasted. At the same time, she gave her guests instructions such as: "First, use jar number three for two weeks, then I will use jar number four for another seven days." I asked what it is. It turned out that this is the same magic cream, thanks to which the skin of these women was so flawless. That evening, the lady of the house gave me a box filled with jars of cream that were the forerunners of the Mary Kay Foundation Skin Care System. A few days later, when I started using creams, my ten-year-old son Richard came home from school and kissed me on the cheek, exclaimed: "Mommy, what a smooth skin you have!" And it was true!

Soon I became an ardent adherent of these miraculous creams! From the woman who sold them to me, I learned that she inherited the recipe for creams from her father, a leather tanner. To soften the skin, he used a special composition and once noticed that his hands look much younger than his face ... He began to experiment with this substance, and soon his daughter began to use the new cream with pleasure.

Over time, I acquired these funds for my mother. She liked them so much that she began to use them daily and when she died at the age of 87, no one could believe her age, the nurses gave her no more than sixty.

In 1963, I bought the miracle cream formulas and the right to manufacture them. So, I had an idea, a product, and an indomitable desire to succeed. I was sure that if I package these creams in beautiful packaging, develop the right marketing concept and work hard and hard, my company will certainly take place and be successful. I tried to think through all the details. For example, I chose pale pink for the jars and tubes, because this color harmonized perfectly with the traditionally white bathroom tiles. While developing the marketing concept, I decided that my Company would work on the direct sales method. We will sell our cosmetics in small beauty classes with no more than 5-6 people, so that the Beauty Consultant can give individual attention to each of them. At the same time, I also thought that the Adoption Program would be one of the main principles of work in our Company. On one of their previous works in direct sales, I managed to build a strong, cohesive team, teach it all the intricacies of work, and I received about a thousand dollars a month in commissions from the sales of my team members. But it so happened that I had to move to another city and, thus, my entire team went to another person and he received commissions from the sales of people who were not brought and trained by him! It seemed unfair to me, and I decided that everything would be different in Mary Kay. Mary Kay's business has no limits: A consultant can recruit by visiting another city. And, according to the Adoption Program, her Newbies will be taken in by a Leader living in this city. At the same time, the Adopted Leader does not receive a commission for the Newcomer with whom she works, trains and supports. When the Company first started, I heard many times: "What are you, Mary Kay?! This will never work, you are dreaming!" Yes, I dreamed. My Company started with a dream. And, contrary to all the laws of business, it works! I decided that my company would not operate according to the rigid rules of traditional business, but according to the Golden Rule: "Treat others the way you would like them to treat you." I wanted, first of all, to give women endless possibilities, strengthen their self-confidence and show them what they deserve.

This Company is not for profit and loss, but for people and love!

I invested all my savings in the amount of 5 thousand dollars, only a month remained before the opening of the Dream Company, and everything turned out quite well. And suddenly ... my second husband, who was my main adviser and administrator-manager, died ... In those days, my accountant and lawyer unanimously told me: "Mary Kay, you have no chance of success. We must urgently close the case and try to return whatever you can, otherwise you will be a total failure." After the funeral, we gathered for a family council, at which it was decided to open the Company, no matter what. We decided that instead of my husband, the Company will be headed by my twenty-year-old son Richard.

So, on September 13, 1963, Mary Kay Cosmetics opened its doors… I remember that at first Richard and I worked 17-18 hours a day to do everything… I am very grateful to those people without whose support Mary Kay would not would take place. The first Beauty Consultants were my friends: they followed me because they believed in the success of the enterprise that I led. One of them, Dylin White, worked with my husband's company before Mary Kay and was a close friend of mine. When Dylin became a National Director, her earnings exceeded all wildest expectations: she became one of the first millionaires in Mary Kay. When the Company was only two months old, my daughter Marilyn also became a Beauty Consultant. Since she had been using these creams with me for many years, there was no need for me to convince her of how effective they were. Marilyn became one of our first Directors. She was so successful that I think if it weren't for health problems that forced Marilyn to leave the Company 4 years later, she would have become one of the first National Directors of Mary Kay.

As our business grew, so did the number of responsibilities we had to handle. Fortunately, Ben, my eldest son, soon joined us. In the beginning, I taught skin care classes myself, which I really enjoyed. However, I soon realized that I could no longer work as a Beauty Consultant: I had so many new responsibilities. I turned my attention to strategic plans Companies. At first, our product range consisted of the Foundation System, Lipstick, Mascara and Eyebrow Pencil. Today I think with a smile that any Consultant probably has several times more products in his mini-warehouse than the Company had in the first months of its existence…

During the first year of operation, our wholesale sales amounted to 198 thousand dollars. We celebrated the first birthday of our Company with the first Seminar, which took place on September 13, 1964. It was very modest compared to today's Seminars, but I will always remember that boundless feeling of happiness that overwhelmed us in those moments! I am holding in front of me a piece of paper from my speech at one of the first Seminars. It contains the following lines: "Next year we expect that the number of Beauty Consultants will increase to 3 thousand people!" I leaf through the folder further and see: at one of the subsequent Seminars, I was proud to say that there are already 40 thousand of us! Today, hundreds of thousands of Beauty Consultants work throughout the world, on five continents, and our Company continues to grow at a tremendous pace, realizing our Mission: "To improve the lives of women!"

Mary Kay Ash(Mary Kay Ash, May 12, 1918, Texas, USA - November 11, 2001, USA) - american businesswoman and founder of Mary Kay Cosmetics, Inc., business philosophy developer.

Mary Kay Ash is considered the most successful female entrepreneur in the world. American history(at the beginning of the XXI century).

Mary Kay Ash ( Mary Kathleen Wagner) was born in Hot Wells, Harris County, Texas, USA. Her parents were Edward Alexander and Lula Vember Hastings Wagner. Leavitt, Judith A. (1985) American Women Managers and Administrators Greenwood Publishing, Westport, Conn., p. fourteen, ISBN 0-313-23748-4 She finished Reagan High School in Houston in 1934. " Distinguished HISD Alumni.» Houston Independent School District.

Some sources give a different date of birth, for example, due to the erroneous identification of Mary Kay Ash with Mary Kay Letourneau, daughter of American Independent Party presidential candidate John G. Schmitz.<

History of Mary Kay

As a child, she had to do a lot of housework, because her father was sick, and her mother worked fourteen hours a day to support her family.
She had a strong competitive spirit, got straight A's, was the top typist in her class, and in ninth grade came second in the state's impromptu public speaking competition, later winning several more awards with her team in public debates. She finished school a year early.

At the age of 17, Mary Kay married Ben Rogers, a Houston radio star. They had three children. During World War II, her husband went to fight at the front, and she sold books on psychology. Returning from the war in 1945, her husband demanded a divorce. Mary Kay took a job at Stanley Home Products.

Within a year of her divorce, she felt she had failed as a woman, as a wife, and as a person.
This emotional state led to physical symptoms, which the doctors diagnosed as rheumatoid arthritis and informed her that her condition was deteriorating so rapidly that in a few months she would be completely paralyzed.
Her career progressed and her health improved, until finally all the symptoms of rheumatoid arthritis disappeared. The disease receded when she began to control her attitude to life.
Ash raised three children, worked as a Stanley salesman and went to college. In 1963, she quit Stanley. Despite a successful 25-year experience, she was deprived of the opportunity for further promotion in the companies of that time. She planned to write a book that would help women in business.
In the process of writing, the book turned into a business plan for her ideal company, in which women would have equal rights and opportunities with men. Skin care products were chosen as the product. Autobiography of Mary Kay.

In the first years, the company also sold wigs, but then abandoned this because of the very high effort and time spent on them. In addition, at first, consultants sold funds separately, which sometimes led to a lack of effect from them.
As a result, Mary Kay decided that the system should be applied only in its entirety. In the summer of 1963, Mary Kay Ash and her new husband, George Arthur Hallenbeck, founded the company Mary Kay Cosmetics with a starting capital of $5,000.
But even before the company began its activities, her second husband died, and her son Richard Rogers took his place. The store opened on Friday, September 13, 1963 and grew rapidly. Mary Kay did not want to involve people from other companies, so her relatives and friends were the first consultants.
In the first three and a half months, the business made a small profit on total sales of $34,000. The first year ended with sales of $198,000 at wholesale prices.
By the end of its second year, the company had reached $800,000 in sales. A year later, she needed new office space. In 1968, the company placed its shares on the stock exchange.
The company received a new powerful impetus to growth after an interview that Mary Kay gave for the program 60 minutes on CBS in 1979.

Mary Kay has received widespread recognition. She considered the golden rule of morality to be the founding principle of the company. Mary Kay Cosmetics. She has been a longtime philanthropist and founded the Mary Kay Ash Charitable Foundation to fund the fight against domestic violence and cancer that women suffer from.

Mary Kay remained chairman of the board of Mary Kay Cosmetics until 1987, when she was named honorary chairman. In 1994, she had 16 grandchildren and 25 great-grandchildren. Mary Kay remained active in the company until 1996, when she suffered a stroke.
She died on November 22, 2001 and is buried at the Sparkman-Hillcrest Memorial Park Cemetery in Dallas, Texas, USA.

Awards

Both during her life and posthumously, Mary Kay Ash received numerous awards from the business community, including the Horatio Alger Award " Distinguished American Citizen in 1978. In 1985, she became one of the 25 Most Powerful Women in America.
The Direct Selling Education Foundation awarded her the title of " living legend» in 1992. The National Association of Women Entrepreneurs awarded her the title of " Pioneer» in 1995. Mary Kay took honorary a place in the first American Hall of Fame in the field of entrepreneurship.
She was named " Woman of the century" in 1999. Also among the Mary Kay Ash awards are " equal justice from North Texas Lawyers in 2001. Mary Kay Ash was recognized by the Wharton School of Business in 2004 as one of the The 25 Most Influential Business Personalities in History.
The story of Mary Kay Ash was included in the top twenty published in the book " The most famous stories of the business world» Forbes magazine. One of the largest television channels in the United States filmed film dedicated to Mary Kay Ash.
Mary Kay. Business fundamentals. The Independent Beauty Consultant's Guide. She was featured in the Women's Wear Daily collector's edition as one of the six personalities who have had a major impact on the cosmetics industry.

Mary Kay has received numerous awards for her commitment to her Christian beliefs. She was included in the list of "100 Christian Women Who Changed the 20th Century". She was awarded the Christian Virtue in Business Award by the International Association of Women Leaders. She was recognized as Woman of the Year by the Spiritual Heritage of America and Woman of the Year by Christian organization Crystal Cathedral. Mary Kay has taken an active and important role in raising funds for the construction of Christian buildings, such as schools, on numerous occasions.

Mary Kay Inc.

Company headquarters Mary Kay is located in North Dallas in a 13-story building covering an area of 54,000 sq. m, where more than 1200 employees work.
The company's product range includes more than 200 items in the categories: facial skin care, body care, decorative cosmetics, perfumery.
At the end of 2006, the company took first place in sales in the United States in the category that combines skin care and color cosmetics.
In 2010, Mary Kay had worldwide sales of over $2.5 billion at retail prices. The company's products are represented in 35 countries around the world, including the UK, Germany, China, Russia, India, etc. The Mary Kay brand enjoys great confidence among consumers: in 2011, the company was recognized as the absolute leader in loyalty in the United States in the category " Cosmetics and skin care.

In 1993, the company was included in the Fortune magazine's list of the 500 largest industrial companies in the United States.

Books

Mary Kay Ash has written three books; they all became bestsellers. Her autobiography Mary Kay(Mary Kay) has sold millions of copies worldwide and has been translated into several languages. The book "On the ability to work with people" is used as a teaching material at Harvard Business School and many companies.
Third book All this can be yours(You Can Have It All) was released in August 1995 and became a bestseller within the first few days of sales.

During her lifetime, American Mary Kay Ash was honored to be called one of the most successful women of the past century. Almost from scratch, she created a huge company, which today has offices around the world and continues to glorify her name.

Briefly about the biography

Since childhood, Mary Kay knew what poverty, lack of money and hard work are. Since the girl's father was seriously ill and could not support the family, her mother was engaged in this. For 14 hours a day, she worked in a restaurant, but still there was barely enough money for living. Housekeeping fell on the shoulders of the girl. As Mary later recalled, many of the household chores were too much for a small child. But no one focused on this, so she meekly did the work.
She received a dose of approval from her mother in the form of a short phrase: "Mary Kay, you can do it." And indeed, she could, especially when she became an adult woman.

Mary got married early. In marriage, she gave birth to three children, sent her husband to the front, and when he returned in 1945, he demanded a divorce. Left alone with the children, the woman stopped relying on anyone and got a job at Stanley Home Products. Working for a direct sales company with flexible hours allowed her to both earn a living and devote enough time to her children.

However, in 1963 there was a conflict at work. After she was promised a promotion, her student was appointed to this position, and even with a salary twice as much. The management argued this decision by the fact that a man would be better able to cope with the tasks. It was difficult for Mary to agree with this and she quit.

The birth of an idea

A break in work prompted the woman to the idea that her 20-year work experience should not be a dead weight. It can be very useful for women who want to build a career in direct sales. Therefore, she wrote the book Dreams Come True, in which she described all the difficulties that she had to face in the business field just because she was a woman.

In the course of writing the book, she did an interesting experiment. She divided a sheet of paper in two and wrote in one column that she had learned something useful while working in the company. The second part was devoted to the changes that need to be made to the company so that a woman can work comfortably in it. At the end of this work, Mary herself really wanted to work in such a company, it remains only to find it or wait for someone to create it. But soon another thought dawned on her - why not create it yourself? The concept of the company is already ready, it remains to decide what a woman can sell with pleasure? Of all the possible options, cosmetics were chosen.

Business Background

In the same year, she had the opportunity to get original recipes for creating cosmetics. By that time, she was using the skin care products of a girl whose father was a leather tanner. At one time, he noticed that the skin of his hands looks surprisingly young for his age. Especially when compared with the skin of the face. The man made the assumption that the whole thing is in the solutions with which he constantly works. He made some changes to the formulas of these solutions and began to use them for the face. The result really turned out to be on the face. And although others laughed at his desire to look younger than his age, his daughter took this idea into service.

She also carried out some modification of the formulas and began to make various lotions and creams. They were used by Mrs. Kay. She liked them so much that she bought their recipe from the tanner's daughter. After all, having such an effective tool, placing it in a spectacular package and using new marketing schemes, a great future opened up before her!

Starting a business

By the time the company was officially launched, the woman was already married for the second time. According to the plan, her husband was to completely take over the accounting issues. But just a month before the opening, he suddenly dies of a heart attack. However, the woman's dream was so strong that it did not stop her. Yes, and it is easier to recover from grief if you leave it for work.

At that time, she had only 4.5 thousand dollars and the support of loved ones. The latter meant a lot. So, the duties of the untimely departed husband were taken over by son Richard. At that time he was only 20 years old, but he already worked in a successful insurance company as a sales representative and earned twice as much as his mother could offer him. But he agreed to leave a reliable and promising place for her.

Kay turned out to be a completely non-superstitious woman and opened the doors of her company for the first time on the 13th on Friday. It was September 1963. At that time, the staff, in addition to her and her son, consisted of nine beauty consultants. Mary's second son soon joined the company and became a warehouse manager. As the entrepreneur later recalled, at first they worked at least 14 hours a day. This has been the key to the success of the company.

Business Development

Since the main recipes bought by Mary Kay were related to skin care, the first line of cosmetics consisted of several basic products and was called "Basic". Over time, the range of products has expanded with decorative cosmetics. All goods were manufactured in Dallas at the factory of a private company. She was led by a person with excellent authority in the field of cosmetology. Over time, when the business expanded, Mary Kay opened her own factory in the same Dallas, and invited the son of a former partner to lead the production.

The company from the first days began to gain high momentum. So, for the first three months, the profit was 34 thousand dollars, for the year it managed to reach 198 thousand dollars. And after another year of operation of the company, Mary Kay was able to earn 800 thousand dollars. .

The first entry into the international market dates back to 1971, when a representative office was opened in Australia. It was followed by Europe, Asia, North and then South America. Today the list of subsidiaries is huge and covers 35 countries of the world. The number of consultants involved reaches two million people, and the annual turnover exceeds $2.6 billion in terms of wholesale prices.

And even after Mary Kay herself left this world in 2001, the company continues to praise her name. However, now under the leadership of her son Richard.

Secret of success

It is easy to guess that the secret of the company's success is not only in the unique recipe and high-quality cosmetics. The entrepreneur has developed an excellent scheme for selling products, as well as encouraging consultants for good work. For example, in the early stages of development, successful consultants who became top sellers were given tailor-made suits and pink Cadillacs. By the way, since then, pink has become a branded color for the company.

Today, a set of incentive gifts in the company is called "Gifts for Cinderella". The basic principle of the formation of this fund is that it should include items that not every woman can afford, but for sure everyone dreams of them. These are vouchers for a prestigious vacation, jewelry made of precious metals with precious stones and much more.

In addition, consultants are constantly improving their skills through their participation in a huge number of master classes.

In her autobiography, Mary Kay writes that as a child she had to do a lot of housework, because her father was sick, and her mother worked fourteen hours a day to support her family. In addition, she had a strong competitive spirit and constantly strived to be better than herself and her more financially secure friends: she received straight A's, became the best typist in her class, and in the ninth grade she won second place in competitions among state schools in impromptu speeches, later winning several more awards with his team in a public debate. She finished school a year early.

However, after that, she met with a feeling of envy when her friends began to study at institutes, for which her family did not have money. To continue her competition with her friends, she decided to do something extraordinary. At the age of 17, Mary Kay married Ben Rogers, a Houston radio star. “For the first time, my competitive spirit created a serious problem, as it forced me to do something that I would later regret. ... By the time we moved to Dallas thanks to my husband's work, our young family was already very unhappy.” They had three children. During World War II, her husband went to fight at the front, and she sold books on psychology from hand to hand. Returning from the war in 1945, her husband demanded a divorce.

“I have never fallen so low. ... Nothing has ever hit me so hard. But I didn’t have time to sit and feel sorry for myself - I had three children. To raise them, it was necessary to find a well-paid job with flexible hours. Direct selling has become a natural solution.

Mary Kay took a job at Stanley Home Products.

As she writes in her autobiography, during the year following the divorce, she felt she had failed as a woman, as a wife, and as a person. This emotional state led to physical symptoms, which the doctors diagnosed as rheumatoid arthritis and informed her that her condition was deteriorating so rapidly that in a few months she would be completely paralyzed. She could not bear the thought of returning to her parents' house and that her mother would support her and her three children. And she realized that in order to become successful, personal problems must be left at home, so she decided - “no matter how I feel, I will smile.” Her career progressed and her health improved, until finally all the symptoms of rheumatoid arthritis disappeared. Doctors insisted that this was a remission and that the arthritis would one day return, but these predictions did not come true. The disease receded when she began to control her attitude to life. “You see, when you put on a smile again and again, it soon stays with you forever. It becomes an integral part of you." Reading good motivational books helped her generate enthusiasm, as well as listening to motivational tapes on the way to the office and back home, which allowed her not to waste precious time.

The most exhausting time in her life was when she raised three children, worked as a Stanley salesman and went to college, as she always dreamed of becoming a doctor. This happened at a time when college education for a married woman was considered a waste of time. Professors could say to their face that "you are taking the place of some young man." Therefore, in college, she tried to hide the fact of her marriage and motherhood by dressing like a student and wearing a wedding ring on a chain. To do everything, she had to get up at three in the morning. It's weird how things always work out for the best. One day, they were given a three-day aptitude test, after which the dean called her to her office and said that although she scored good points, it turned out that she had much more ability to become a sales agent or a purchasing specialist. She recommended that she change her major to marketing, as this would have allowed her to complete her training in four years (the dean did not know that Mary Kay Ash had already worked in this specialty), while training as a doctor could take another ten years in total. After thinking about it, Mary Kay dropped out of college.

In 1963, she quit Stanley because she was upset that the man she was teaching got a promotion that bypassed her, becoming her boss and earning twice her salary. She was angry when she was told that men earn more because they need to support their families - despite the fact that she supported three children alone. It was offensive to her to often disrespect the ideas that women offered: "Mary Kay, you think like a woman." Despite a successful 25-year experience, she was deprived of the opportunity for further promotion in the companies of that time. She planned to write a book that would help women in business. In the process of writing, the book turned into a business plan for her ideal company, in which women would have equal rights and opportunities with men.

The products of choice were skin care products she had encountered in the early 1950s at a "Stanley Home Products" party. This evening was attended by about twenty women aged nineteen to seventy. Mary Kay was amazed that each of them had the perfect complexion. After the presentation, the hostess gave them jars of homemade cream, calling them her guinea pigs. As it turned out, the UN received the formulas for the compositions from her father, a leather tanner. He found that the skin of his hands looked much younger than the skin on his face, and found the only explanation for this: his hands were constantly immersed in the solutions with which he worked. He decided that if these tanning solutions could soften hard leathers, then they probably affected his skin in the same way. He began to experiment, applying modified tanning solutions to the skin of his face. This made his skin look younger than his age until his death at the age of 73. But the solutions were not suitable for use by women, as they smelled bad. His daughter moved to Dallas to study cosmetology and over time modified her father's formulas into creams and lotions gentle enough for women's skin. They became the predecessors of the "Osnova" system from Mary Kay.

In the first years, the company also sold wigs, which were fashionable in those days, but then abandoned this because of the very high effort and time spent on them. Also, at first, Mary Kay Ash herself conducted consultations, but the clients did not like it: they believed that if the owner of the company herself conducts master classes, then this is a small company, which means that her products are not up to par. Therefore, Mary Kay Ash had to stop giving master classes herself. In addition, at first, consultants sold funds separately, which sometimes led to a lack of effect from them. In the end, Mary Kay decided that the system should only be used in its entirety and that the anger of a client who wanted to buy only part of the system was better than the lack of effectiveness.

In the summer of 1963, Mary Kay Ash and her new husband, George Arthur Hallenbeck, founded Mary Kay Cosmetics with a $5,000 start-up capital. But even before the company began its activities, her second husband died, and her son Richard Rogers took his place. The store opened on Friday, September 13 and has grown rapidly. Mary Kay did not want to involve people from other companies, so the first consultants were her relatives and friends, some of whom had to work 14-18 hours a day. For the first three and a half months, the business will take a small profit on total sales of $34,000. The first year ended with sales of $198,000 at wholesale prices. On September 13, 1964, the first meeting of the company and the annual awards evening - "Seminar" - were held - such events are still the most important for the company. By the end of its second year, the company had reached $800,000 in sales. A year later, she needed new office space. The company received a new powerful impetus to growth after an interview that Mary Kay gave for the program 60 minutes on CBS in 1979.

Mary Kay has received widespread recognition. She considered the golden rule of morality to be the founding principle of Mary Kay Cosmetics. The company's marketing plan was designed to enable women to advance in their careers by helping other people succeed. She argued that people should be praised for their success. Her motto "First God, then family, then career" reflected her belief that women working in her company should be able to maintain balance in their lives.

She has been a longtime philanthropist and founded the Mary Kay Ash Charitable Foundation to fund the fight against domestic violence and cancer that women suffer from.

Mary Kay remained chairman of the board of Mary Kay Cosmetics until 1987, when she was named honorary chairman. In 1994, she had 16 grandchildren and 25 great-grandchildren. Mary Kay remained active in the company until 1996, when she suffered a stroke. In 2001, Richard Rogers became CEO of Mary Kay Inc. At the time of Mary Kay's death in 2001, the company employed more than 800,000 sales assistants in 37 countries, with total retail sales in excess of $2 billion. In 2008, the company already employed 1.7 million consultants and generated over $2.2 billion in revenue.

Fortune magazine included Mary Kay Inc. among America's Top 100 Companies to Work For. The company was also named as one of the top 10 companies to work for women.

Awards

Both during her life and posthumously, Mary Kay Ash received numerous awards from the business community, including the Horatio Alger Award " Distinguished American Citizen in 1978. In 1985, she became one of the 25 Most Powerful Women in America. The Direct Selling Education Foundation awarded her the title of " living legend» in 1992. The National Association of Women Entrepreneurs awarded her the title of " Pioneer» in 1995. Mary Kay took honorary a place in the first American Hall of Fame in the field of entrepreneurship. She was named " Woman of the century" in 1999. Also among the Mary Kay Ash awards are " equal justice from North Texas Lawyers in 2001. Mary Kay Ash was recognized by the Wharton School of Business in 2004 as one of the The 25 Most Influential Business Personalities in History. The story of Mary Kay Ash was included in the top twenty published in the book " The most famous stories of the business world» Forbes magazine. One of the largest television channels in the United States filmed film dedicated to Mary Kay Ash.

Lifetime Television in 1999 awarded her the title of " The most influential business woman of the 20th century».

Mary Kay Inc.

The company's headquarters is located in north Dallas in a 13-story building covering an area of 54,000 square meters. m, where more than 1200 employees work. The company's product range includes more than 200 items in the categories: facial skin care, body care, decorative cosmetics, perfumery. At the end of 2006, the company took first place in sales in the United States in the category that combines skin care and color cosmetics. In 2010, Mary Kay had worldwide sales of over $2.5 billion at retail prices. The company's products are represented in 35 countries around the world, including the UK, Germany, China, Russia, India, etc. The Mary Kay brand enjoys great confidence among consumers: in 2011, the company was recognized as the absolute leader in loyalty in the United States in the category " Cosmetics and skin care.

Books

Mary Kay Ash has written three books; they all became bestsellers. Her autobiography Mary Kay(Mary Kay) has sold millions of copies worldwide and has been translated into several languages. Third book You can get it all(You Can Have It All) was released in August 1995 and became a bestseller within the first few days of sales.

Quotes

Quotes from the autobiographical book Dreams Come True.

Expect great events and they will surely happen.
Dedicated to the thousands of women who DARE to leave their “comfort and habitual living zone” and USE the talents and abilities given to them by the Lord, realizing that the Lord does not have time to create nonentities - he creates ONLY PERSONALITIES.
It hasn't even been a week since I started my retirement life, and I already understand why so many obituaries contain the phrase: "He retired last year." ... Building a career and caring for a family meant everything to me. I never liked what other people did when they rested. For example, I never had time to learn how to play sports like tennis, and I hated buffets and cocktail parties. ... I realized that without work I see no reason to get out of bed every morning.
As the founder of the company... I do a lot of public speaking. ... It's not that I started talking about something else - I've been talking about this all my life. However, when a person achieves success, what he says becomes "important".
Grandma Moses started painting at the age of seventy-eight. When asked why, she replied that she had simply never tried it. Four years later, her work was exhibited at the Metropolitan Museum of Art. I can't help but think about how much more of her wonderful work the world would have seen if she had started painting earlier!
Richard and I had high hopes for the location of the office... Our office was in a mall that served the five thousand women who worked in the building. We were sure that this market would inevitably bring us income, because women would pass us every morning on their way to work, and then every evening they would walk past us again. And for a long time after our discovery, we were absolutely right in our assumptions - they passed by! In the morning they were in a hurry so as not to be late for work, and in the evening they were in a hurry to get home as soon as possible. Our only advantage was breaks in the working day - there were two of them. Soon we were able to offer the fastest skin care you have ever seen.
For some reason, singing tends to bring people together. ... Therefore, having created Mary Kay Cosmetics, I decided that it was necessary to hold a competition for the best Mary Kay song. ... The secret of a good song is simple: you need to write your own words to a popular tune. The company's favorite song was born when someone wrote "I'm full of this Mary Kay enthusiasm" to the tune of everyone's favorite anthem [referring to the national anthem of her US family].
If you put faith first, your family second, and your career third, you'll be fine. If these priorities are violated, nothing works. At the very end of life, it doesn't matter how much money you make, how big your house is, or how many cars you own. ... Each of us will come to this day - and we must ask ourselves if there was any meaning in the life we lived.
We got married on Thursday ... Every Thursday, all fourteen years of our life together, Mel gave me gifts. ... Every morning he told me that I was beautiful - and you know that this is not true. Like many women, I often went to bed looking like Elizabeth Taylor and woke up looking like Charles de Gaulle! Of course, I wanted to match his compliments, so every morning I got up earlier than Mel to become a beauty for him. ... He liked to call himself "Chairman of the Chairman of the Board of Directors."

In culture

Death

She died on November 22, 2001 and is buried at the Sparkman-Hillcrest Memorial Park Cemetery in Dallas, Texas, USA.

Notes

Additional reading (in English)

Stefoff, Rebecca (1992) Mary Kay Ash: Mary Kay, a Beautiful Business Garrett Educational Corp., Ada, Okla., ISBN 1-56074-012-4, for young adult audience
Rozakis, Laurie (1993) Mary Kay Cosmetics Queen Rourke Enterprises, Vero Beach, Fla., ISBN 0-86592-040-0 , for young adult audience
Ash, Mary Kay (1994) Mary Kay Harper Collins Publishers, New York, ISBN 0-06-092601-5 ; autobiography
Ash, Mary Kay (2003) Miracles happen: the life and timeless principles of the founder of Mary Kay, Inc. Quill, New York, ISBN