Elena's husband is Permin's age. "Expensive Pleasure" by Alexander Lebedev

By the age of 28, Elena Perminova managed to make a successful modeling career, become the wife of an oligarch and give birth to three children. The love story of a long-legged beauty from the Russian hinterland and businessman Alexander Lebedev cannot be called romantic: at the age of 17, the blonde was accused of distributing drugs and was going to be imprisoned for six years. Frightened by the gloomy prospects, the girl hurried to seek help from Deputy Lebedev, who was actively promoting a bill on the protection of witnesses. As a result, Perminova got off with only a suspended sentence, and next to the businessman-savior, a dazzling blonde now walked hand in hand, rapidly storming the glossy covers.

In an interview with Ksenia Sobchak for L "Officiel magazine, Elena Perminova first spoke about her first love at the age of 16 with a drug addict who forced her to distribute ecstasy.

- I had a man, my first love, the strongest. I was 16 and he was 32. I couldn't breathe without him, he was my life. At first, there were no drugs, if they had shown them to me right away, I would have been scared and ran away. It all started gradually: “Oh, I have a pill, come with me.” I'm young, I don't understand anything, it's a beloved man, like fun. And it went: "Oh, take the pill to my friend." I drove it once, drove it twice… Once the owner of the club caught me with these pills. I was very scared, came to my beloved and said: “Vital, I won’t do this anymore, continue without me.” He told me to pack my things and leave. I went to my mother, but almost immediately returned, I had withdrawal symptoms.

According to Elena, she herself used only ecstasy and cocaine occasionally in the club. When asked if she took LSD, Perminova assured that she had not even touched "hard drugs."

- Once, when I was handing over the goods to a customer in the car, I was caught. The car door suddenly opened, they grabbed me by the collar, threw me on the hood. Oper beat me, kicked me, yelled: “Wider legs!”. My lover was not around, he ran away. Later, when he was caught, we were both interrogated for a long time, and at some point we were left alone for an hour and a half. He began to beg me to take the blame on myself, they say, they won’t put me in jail for this. I went to the investigator's office and took all the blame. The investigator sat down next to me and said: “Lena, silly, I beg you, tell the truth, you are just being used.” Then I spent a day in a temporary detention facility. It’s worse than a pre-trial detention center and a prison: a toilet opposite the bed, a pillow that stinks of urine ... They took away all my things from me, I asked for a bar of soap to wash my hands, to which they answered: “Maybe you can also bring a cake?” Waking up at six in the morning, knocking on the door and yelling “What article?”. You stand at attention, name your article, and for 15 minutes you are taken out for a walk in the yard, where a pack of dogs is sitting, barking incessantly. I was released the next day because I agreed to tell where we got the drugs. They were supplied to us by the person in charge of these cases in Novosibirsk.

To avoid a real deadline, the future model had to go with operatives on a special operation to catch a drug dealer.

- I was equipped with listening equipment, they gave me money dyed with special equipment, and sent me to the “chief” supposedly to buy drugs. At the end of the deal, I had to give a sign to take off my jacket. I was waiting for him in a cafe, started counting the money, put it aside, looked at my hands: they were all blue from paint! She began to wipe her hands on her jeans in a panic. He arrived and asked: “Why are you sitting in a jacket?” I said, I have, they say, a hole in my jacket. We got into his car and he offered to drive. Opera followed us. When they arrived at the place, he counted the money and went for the goods. I had a voice recorder in my bag that recorded the entire conversation. When I returned with the goods, I took off my jacket, saying that I was very hot. When he finally gave me the drugs and took the money, he was caught. I was thrown into another car, I almost had a heart attack from fear. But the FSB guarded him, so he was released the next day. I was insanely afraid to go out into the street, I was very afraid that he would lie in wait for me and kill me. Then they confronted us, I told the whole truth. He was imprisoned for eight years, Vitalik - for five.

After the first love of Elena Perminova was released from prison, she spoke to him only once.

- I called him, he asked me for forgiveness and congratulated me on the birth of a child. I never called him again. I forgave him.

Now the mother of three children is doing charity work with might and main. The girl founded the online auction SOS by Lena Perminova, which sells things famous people. All proceeds from sales go to a program related to pediatric oncology.

However, wealth did not save Elena from past habits. The girl tries not to spend money on clothes because of the high prices that “outrage her”, and goes to events exclusively in what designers send her to the hotel during Fashion Weeks.

Getting back into shape will be easier. "I can't say that I'm a big fan of sports. I just have willpower. Before classes, I always imagine the desired result - a thin waist, seductive hips, chiseled arms. And then strength and excitement appear," the model told Vogue magazine. Two weeks after giving birth (Lena has three children), she returned to the exercises. First to the simplest. “While my daughter is sleeping, I get on my knees and elbows and raise both legs in turn. And so every day - without breaks and days off. The result appeared quickly - the buttocks rose, my legs tightened. All due to the fact that the muscles are very good memory".

NO connection to the gym and personal trainer. You can also work out at home - with a stellar fitness instructor who posts lessons on Instagram. "I love the page of the Australian Instagram star. She posts exercises that can be done without special equipment anywhere."

YES running. Elena did it after giving birth with her husband, and, according to her, it was jogging that helped her to the maximum short term get rid of excess water in the body and lose weight.

NO opinion that thin sports can not be engaged. “At the age of twenty, there was no fitness in my life: I arrogantly believed that I was already thin and slender. "I got involved. I immediately began to feel better. And I also realized that my thin body can also become more prominent, more seductive, in a word - more beautiful."

NO diets. Lena is underweight - she usually weighs 50 kilograms (the norm for her weight is 58). But that doesn't mean you can eat everything. “I won’t get better, but I can easily get covered with cellulite or acne. So I try to eat right - simple homemade food. For example, steamed fish seasoned with lemon juice.”

YES hydration. - the main problem that the model faced after childbirth. "I'm constantly thirsty - so the skin also asks for moisture. A miracle remedy saves: Lucas' Papaw Australian lip balm. I apply it not only on my lips, but also on my whole face as a mask, blotting my skin with a napkin. Ampoules help with dry hair Hair Mineral Relax by Aldo Coppola - and curls shine."

NO experiments with appearance. After the first birth, Elena regretted that at the age of 17 she pierced her navel. She has not worn a piercing for a long time, but the hole from the needle remains. "It has stretched and the skin around the navel has noticeably lost its elasticity. I want to warn young girls: never pierce the navel."

“Actually, doctors give the go-ahead for sports three months after giving birth. But I started earlier, two weeks later, even despite the cesarean section ... The result appeared quickly - the buttocks rose, the legs tightened. This is due to the fact that the muscles have a very good memory. Before pregnancy, I, as they say, got hooked on fitness. Went to normal gym, I worked out honestly, not sparing myself, and easily began to take a weight of twenty kilograms, ”the fashion model Elena Perminova confesses in her interview to Vogue magazine on November 5, 2014.

Perminova gave birth to her third child in April 2014. When did she manage to get hooked on fitness before pregnancy, if in February 2013, in an interview with Gossip.ru, the model admits that she does not do any sports:

“I have one problem, I can’t get better in any way ... I don’t do any sports, it’s contraindicated for me, because. I am actively starting to lose weight, and this is a fatal number.

Apparently, Perminova is a genius and a child prodigy in the world of fitness, since she managed to get hooked on it in 3 days. And not just get hooked, but in such a way that her previously untouched by fitness and no longer quite young body suddenly had a muscle memory.

“Perminova is filmed naked. She has nothing to hide. Moreover, there is something to show: the body is in perfect shape, although two months after giving birth is just nothing, ”the author of the article praises Perminova.

Can you imagine how a woman who gave birth two months ago feels and is now reading this interview? I can. She compares herself to the beautiful Perminova and feels fat, lethargic, loose. “Super-Lena started doing fitness two weeks after her third birth, and this despite a caesarean,” the unfortunate woman thinks. - In a month and a half, she reached a form that allows her to pose nude in a magazine. And I am a nonentity, a miserable loser.

“During breaks, our cover girl expresses her milk and asks the female part of the film crew about the subtleties of transporting it on the plane,” the author of the article adds fuel to the fire.

Calm down, bunnies. No panic. Let's figure out together what, in fact, is the ideal form of Perminova.

Perminova is a model, that is, a professional in posing in front of the camera. Even in amateur photographs, she will stand up, stretch out and turn so that she emphasizes the dignity of her figure and hides her flaws. And where the pose, make-up and skillfully exposed light will not help, retouching will help out, without which the models are helpless like blind kittens.

If you think that being a model means having a quality body and nothing else, you are greatly mistaken. To be a model is to have proportional body and professionally own it in front of the camera. Photoshop will do the rest.

A proportional body and a quality body are not identical concepts, as we can see by looking, for example, at this honest photo of Perminova:

Cellulite on the sides is an indicator of not just low, but very low quality of the body.

However, like any professional model, Perminova has excellent proportions and is thin. In some photos, Perminova's thinness looks fragile and graceful. Especially when Lena arches her ass. In reality, there is nothing elegant in her haggardness:

A thin body and a good body are not synonyms. It is not difficult to turn yourself into a dead wood woman with knotty knees covered with thin skin:

But Perminov, to put it mildly, strange shape doesn't bother. Lena is not shy about giving out fitness and nutrition advice on the sole basis that she is extremely thin and her abdominal muscles are visible:

Lena, who is very far from fitness, simply does not know: the abdominal muscles are visible in all women with anorexia, regardless of their relationship with sports. Muscles that even a minimal layer of fat does not cover are always in sight:

Here is a clearly defined press:

Keira Knightley, in general, the cubes are visible, but she - last man whose fitness advice I would listen to.

As, however, I would have ignored the recommendations of Izabal Gular, a model whose fitness skills Perminova praises with might and main in her interview. Isabelle, like Lena, is a professional, which means she knows how to squirm beautifully in a photo, but without retouching her form leaves much to be desired:

This begs the question: why should models, who have always been far from fitness, get into it? What drives them? What makes you pretend that fitness - main part their lives while their unretouched bodies scream otherwise? What forced Perminova to talk about the fact that even before pregnancy she was deeply addicted to fitness, despite the fact that this runs counter to her answers in another interview? What, finally, prompted the gloss to pay attention to the topic of sports, which he, even in the "zero", bypassed a long journey?

The answer is contained in an interview with Perminova. Here it is: “Every pregnant woman is afraid of stretch marks. I'm not an exception. I am sure that their appearance is associated with hormonal changes in the body: somehow in the morning I had perfectly even skin, and in the evening I saw unfortunate stripes in the mirror. Thank God, now there is no trace of them thanks to the Rose de Mer skin firming gel from the Israeli brand Christina and the La Mer cream, which I have been using for all nine months.”

Show me at least one woman who got rid of stretch marks with a cream. At least one. And I apologize to all the models in the world whose fitness advice I recommend ignoring.

Meanwhile, a tube of La Mer cream costs 8,300 rubles. How many postpartum stressed women do you think will go out and buy this cream in desperation? These women, unlike Perminova, do not cohabit with an elderly oligarch, and 8,300 rubles is a decent amount for them.

I understand the reason why a woman who has recently given birth pays a lot of money for a cream that will not help her in any way. Being in post-natal depression, she is ready for anything: to buy an expensive remedy for stretch marks and, two weeks after giving birth, start practicing following the example of Perminova. A woman wants to be like that deathly photoshopped Perminova, who is in the gloss, but which does not exist in reality.

Gloss is an extremely cynical and merciless business, implicated in human complexes and fears. First, gloss inflates these fears, and then offers frightened people a remedy that, supposedly, will fix everything.

Step one: Vogue, together with Perminova, shocked a retouched body in front of women who gave birth, presenting Perminova as a unique woman who, two weeks after a cesarean, returns to training and achieves perfect shape in a month and a half.

“But I can’t, like Perminova, start training now,” the woman who recently gave birth sadly sighs. That's right: it can't. Yes, and you don't need it. Do not start training soon after giving birth. An organism that has experienced a huge “birth” stress is not physically ready for new stress, which always happens when a person joins fitness or returns to it after a break.

However, this does not negate the fact that a woman wants to look at least a little better.

Step two: “And we have a wonderful remedy for 8300 rubles especially for such unfortunate cows like you,” they whisper “Vog” and Perminov to the desperate woman, grinning.

Sneaky situation. And this meanness is also my fault.

I set the trend for women's fitness in our country. Before I started writing about it and actively promoting it to the masses, they, of course, were engaged in it, but in a quiet way. And it certainly wasn’t in the gloss. Fitness fans discussed something there on their forums, fitness articles were published in specialized publications. Now every housewife, model and female from House 2 is trying to put her 5 kopecks into the topic of fitness and cut down her 30 pieces of silver on this.

But they were all very unlucky. I not only set the trend, I also monitor its purity. If you - those who only yesterday were stoned with coke in clubs - today decided to open your mouth and spit something about fitness into the public space, keep in mind: I will definitely see this and put you in your place.

Not because I'm angry, but because I'm worried about women who are stupid enough to believe you. You, in your thoroughly cynical gloss, do not care about them, their health, their fate. I got used to them and loved them.

Day after day, I answer their questions and write articles for them so they can better navigate the fitness space. And women believe me. So I will protect them. From you. And, believe me, I have enough arguments. First, I am much smarter than you. Secondly, you do not rummage in this topic. You are speculating on it. And speculation is very easily deduced to clean water, if, of course, to understand the issue. I understand.

05.09.2013 11:28

Elena Perminova was born on September 1, 1986 in the city of Berdsk ( Novosibirsk region, Russia). The family of the future star of the world catwalks did not live well. Elena and her older sister did not have fashion clothes or expensive toys, but this did not prevent the girl from an early age from dreaming of a brilliant modeling career. Elena Perminova graduated from a regular school in her native Berdsk and, yielding to the wishes of her parents, entered the law faculty of the Kuzbass Institute of Economics and Law, from which she was expelled already in her third year. The official reason was the absence of the student from academic leave. Elena Perminova began her modeling career in Novosibirsk at the age of 16. The fragile, quivering and promising beauty was noticed and soon invited to the capital.

Perminova did not fail to take advantage of this chance, and a few months later the famous modeling agency Modus Vivendis entered into a contract with the girl, but in 2004 it was terminated ahead of schedule in connection with Elena being charged with trying to illegal storage and the acquisition of drugs. This story, perhaps, will forever remain one of the most striking facts of the biography of Elena Perminova. In 2004, 17-year-old fashion model Elena Perminova was detained in one of the Novosibirsk clubs, where the girl tried to sell 25 grams of ecstasy. As it turned out during the investigation, Perminova was forced to distribute drugs by her partner Dmitry Kholodkov. In September 2007, Elena Perminova was sentenced. The fashion model was sentenced to six years of probation. It would seem that after such a shock, you can forget about the career of a top model, but thanks to natural stamina and amazing talent, Elena Perminova was able to restore her own reputation and reappear on the catwalks of world fashion capitals.

By the way, it was thanks to the drug story that Elena Perminova met her current husband, famous businessman Alexander Lebedev, thanks to whose efforts such a lenient sentence was passed.

On June 17, 2009, the couple had a son, Nikita (Nikita Aleksandrovich Lebedev), and on November 14, 2011, their son Yegor was born. After at the end of 2013, it became known that Elena was pregnant for the third time. On April 9, 2014, a girl was born. The baby's dad is also Elena's common-law husband, Alexander Lebedev.

Thanks to the outrageous style that always distinguished Elena from the faceless crowd, Perminova quickly won the love of the Russian and London public, became the heroine of gossip columns and Internet gossip. For several years in a row, circumstances have been developing in such a way that the Lebedev-Perminov couple are forced to live "in two houses", or rather, in two countries.

Constant travel from Moscow to London and from London to Moscow is due to the fact that the main business projects of Elena Perminova and her husband are concentrated in these two cities.

The career of Elena Perminova is rapidly developing today. In 2006, the fashion model became the "girl of the month" of the Playboy magazine, in the period from 2009 to 2011 she actively participated in fashion shows held in Paris, Milan, Rome (Armani, Lanvin, Viktor & Rolf).

In addition to successful modeling career Socialite Perminova is now her husband's business partner (London's Evening Standard newspaper), a sought-after stylist and fashion editor for the popular British magazine POP, a position she has only recently held since the beginning of 2011.

Many doubt that a young top model, editor of a famous magazine, stylist and just beautiful woman Elena Perminova will be able to combine career and motherhood. Well, Perminova herself does not lose optimism and still does not cease to please her fans, smiling at millions from the covers of the most expensive and most prestigious glossy magazines.

Personal life

civil husband.

Today Elena is a successful model, socialite, fashion blogger, happy wife and mother of three children, and once not only her career, but her whole life could be crossed out due to bad story, to get out of which the future helped husband of Elena Perminova Russian entrepreneur MP, oligarch Alexander Lebedev.

When 17-year-old aspiring model Elena Perminova was accused of drug dealing and threatened with six years in prison, her father turned to deputy Alexander Lebedev for help. It was his support that then helped Elena get off with a suspended sentence, and soon she began to appear everywhere with her savior.

In the photo - Elena Perminova with her husband

The age difference of twenty-seven years did not prevent Lebedev from becoming the husband of Elena Perminova. Lebedev already had a marriage with the daughter of a famous biologist, academician Vladimir Sokolov, Natalya, who gave birth to his son Yevgeny. The meeting with Elena changed his whole life - he was fascinated by a simple provincial girl, and became a real guardian angel for her. A few years later, and Elena gave birth to her civil husband son Nikita, and two years later, in 2011 - Yegor.

In the photo - Elena with her husband and sons

But Elena and Alexander are not going to stop there, and last spring their daughter Arina was born. Three children almost did not change the lifestyle of Elena Perminova - she still takes part in photo shoots, fashion shows, in 2006 she became Playboy magazine's "Girl of the Month". Today, Elena is not only a successful model and socialite, but also her husband's business partner.

Elena Perminova's husband is the owner of the British newspapers Independent and Evening Standard, and Elena takes part in this business, in addition, she is the editor of the popular ROR magazine (she replaced Daria Zhukova in this position) and a sought-after stylist. For several years, Perminova and Lebedev have been living in the UK - after the oligarch had problems with business in Russia, he announced the sale of his assets and decided to move to England.

Today, Elena Perminova, together with her husband and children, lives in London and leads an active social life. She speaks of her spouse, first of all, as a reliable man and good friend with whom he can talk on any topic.