How to open your own fresh bar from scratch? Health to the masses: how to open a quality fresh bar.

Have you noticed that many today are literally obsessed with a healthy lifestyle? And of course, many catering outlets are trying to support this trend in every possible way, offering customers a "healthy" menu. And even with a minimum of expenses, today you can organize a cafe that will be appreciated by adherents of a healthy lifestyle - pay attention to the idea of ​​launching a fresh bar! There are 2 options - a business either under its own brand or under a franchise. It is not difficult to draw up a business plan for a fresh bar - it is quite possible to organize a profitable business in just a couple of months.

Fresh bar (another name - juice bar) - mobile or stationary point Catering, whose menu is based on natural freshly squeezed juices and smoothies.

Our business valuation:

Starting investments - from 500,000 rubles.

Market saturation is low.

The complexity of starting a business is 4/10.

Business Advantages and Disadvantages

Why is the idea of ​​a juice bar business gaining popularity? The direction has enough advantages that allow you to recoup all costs in the shortest possible time:

The niche of fresh bars is not overflowing with offers. Surely, in many shopping centers in your city there are no such establishments yet - the competition is minimal.

• Low start-up costs make it possible to start a business even for beginners.
• You will sell products that are in demand. If you choose a walk-through place to open a mini-cafe, there will always be a demand for juices and smoothies.
• To attract more customers, there is an opportunity to slightly supplement the menu. The profit will be higher.

Fresh-bar as a business has one significant drawback - seasonality. The greatest demand for the offered products will be observed in summer period when it's hot outside. The level of sales is inconsistent.

Own brand or franchise?

Opening a fresh-bar is possible in several directions - either a cafe under its own brand, or a franchise business.

To open a franchise restaurant, you will need to conclude an agreement with the franchisor. In this case, you will be provided with a complete business plan and all the necessary recommendations for doing business. Yes, a fresh bar franchise makes it easier for a beginner to start a cafe, but the cost of the contract can be quite high. For example, to open a juice bar under famous brand Juicemaster, it will take over 2,500,000 rubles. However, there are offers from franchisors and cheaper - the Juicy BAR franchise costs about 700,000 rubles.

Having decided to open a fresh bar on your own, you will have to spend time developing the design of the institution and the menu, searching for reliable equipment suppliers. But in most cases, it is cheaper - it is possible to buy used equipment and rent a small area.

Preparation of the necessary documentation

A fresh bar is a catering point. This means that before opening a business, you will need to obtain permission from the SES and the fire service. The complexity of the procedure depends on the chosen location of the cafe. It is a little easier in terms of paperwork when launching a juice bar in shopping centers - for sure, here, at the construction stage, it was foreseen the possibility of opening catering points, which means that the administration has the appropriate permits.

Are you going to open a fresh cafe-bar alone? Then register a business as an individual entrepreneur - it is much faster and will require a minimum of costs. If you are planning a business activity with founders, you cannot do without the organizational form of an LLC. As a rule, the process of registering a case takes a month.

Where to open a fresh bar

The amount of profit received largely depends on where exactly the fresh bar counter will be placed. Choose your location responsibly!

The main criterion for choosing a location for running a business selling fresh juices and smoothies is high traffic. The more clients, the higher the income.

Pay attention to the following options - airports and train stations, shopping and business centers, amusement parks, cinemas. In this case, "neighborhood" with food courts is welcome. Since it is planned to offer a healthy menu to customers, consider opening a business in fitness centers, beauty salons - this is your target audience. In summer, it is beneficial to open a mobile fresh bar on the beach.

Renting a small area in a shopping center will not cost much. The rack will take no more than 3-4 m 2. Experts advise to organize a point of sale of a square rather than an elongated shape - it will be much more convenient for the staff to work this way.

What menu to offer customers

The main menu of the fresh bar is freshly squeezed fruit and vegetable juices, smoothies. But you can not limit yourself to this, in order to attract more customers, expand the range of products offered.

Plan your menu as soon as possible. Even at the stage of developing a business plan, it does not hurt to establish contacts with suppliers of products for the preparation of juices, cocktails and smoothies. What equipment to buy for a fresh bar will depend on the range of drinks and dishes offered.

Do not forget that the fresh bar is positioned as a point of sale of healthy food. And no matter what items you add to the menu, stick to the concept! No hamburgers, french fries or hot dogs! In addition to juices and smoothies, you can offer tea, coffee, and milkshakes to your customers. If you open a cafe in a business center, it makes sense to think about preparing healthy snacks and fruit desserts. Ice cream and pastries will be appropriate in entertainment centers and amusement parks. And in Japanese fresh bars, for example, sellers sell organic cosmetics in addition to food. But before expanding the “menu” in this way, it is worth studying the demand - the Russian consumer is not used to this.

What equipment will be required?

There are different types of fresh bars, which means that different equipment may be required for doing business. Let's designate the main list of appliances and furniture that you will have to buy anyway - even if you open a mini-cafe.

What will be required?

• Cash machine.
• Rack.
• Juicers (universal, special for pomegranates and cirus fruits).
• Apparatus for automatic cleaning of fruits and vegetables.
• Refrigeration chests.
• Ice maker.
• Showcase with cooling.
• Blender.
• Mixer.

To the list additional equipment include a coffee machine, ice cream freezer. Everything will depend on the proposed menu.

When buying juicers for a fresh bar and other equipment, you should take into account the design of the outlet - everything should be in harmony with each other. It is also necessary to take into account the patency of the institution - if there are a lot of customers, more powerful units will be required.

If you are not constrained in finances, then buy professional equipment from foreign manufacturers - as practice shows, they have higher productivity and long term services. When money is sorely lacking, you can think about purchasing used appliances. This, by the way, is a good option for launching a small outdoor tent.

In addition to equipment, it is necessary to purchase consumables - napkins, cutlery. As for cups and glasses, then focus on the level of service - it can be glass or plastic dishes. Who will the juice bar be aimed at - elite guests or every passer-by?

Profitability of the newly opened fresh bar

How to open a fresh bar from scratch and how much money will it take to invest? To launch a mini-cafe (on an area of ​​\u200b\u200bnot more than 6 m 2), selling only juices and smoothies, you need at least 500,000 rubles - and this is taking into account not the most expensive and productive equipment. A larger establishment of start-up investments will require more - from 800,000 rubles.

Business profitability is high. The margin on finished products in fresh bars is about 300% - excellent profitability indicators! For example, the cost of 250 g of freshly squeezed orange juice is about 50 rubles - while you will sell it for no less than 90 rubles.

The final profit of the cafe will depend on the volume of sales. Naturally, in passable places a higher level of implementation. As practice shows, "average" fresh bars can bring their owner up to 300,000 rubles of monthly revenue. In this case, after deducting variable expenses (rent payments, food purchases, wages sellers), the profit will be about 150,000 rubles / month. And if you begin to offer customers a wider range, then the revenue will be greater - you can count on a monthly income of 500,000 rubles. It is possible to recoup a fresh bar with proper business management even in six months.

In this material:

What to consider when preparing a fresh bar business plan? First, you need to walk through the most crowded places in the city - shopping and sports centers, cinemas, to see how busy the niche is. Secondly, you need to decide where to get 5-10 thousand dollars to start a business. Comparing the data obtained, we can conclude that the project is feasible in this locality.

We carry out calculations

Before considering the organization of the business itself, let's calculate its probable profitability for the month. It depends on the chosen place and correct positioning, but on average it is possible to sell from 15 to 25 liters of freshly squeezed juice per day. It would be a mistake to make it exclusively from any one fruit. It would be better if, in addition to purely fruit fresh, there will be both vegetable and combined. More on this below.

This approach not only provides a wide variety of offers to the consumer, but also reduces the cost of a glass of juice. It's one thing - pineapple fresh, another thing if it's apple-beetroot juice. The average cost of a kilogram of fruits and vegetables will be in the range of 0.4-0.5 dollars. From a kilogram of fruits and vegetables, 0.5-0.7 liters of freshly squeezed products come out. That is, per day for 15-25 liters of juice you will need 22-50 kg of fruits and vegetables with a total cost of 9-25 dollars. At the exchange rate, this is 585-1625 rubles.

A 200 ml glass of fresh costs an average of 30 rubles, a liter costs 150 rubles. Total daily revenue will be 2250-3750 rubles. Taking into account the cost of vegetables and fruits, the profit will be 1665-2125 rubles, or 50-64 thousand rubles. per month. But this is not a net profit, because the cost of rent and the salary of the seller are not taken into account. At first, it is strongly recommended to work independently at the bar in order to understand in practice the whole mechanism of the project functioning. But there is no escape from the cost of rent. It can fluctuate between 10-14 thousand rubles. We get a net profit of 36-54 thousand rubles. per month. These figures can change both upwards and downwards. It depends on the specific conditions and the region.

Site selection and equipment purchase

To choose a place, you need to carefully look at the crowded places and pay attention to the fresh bars already standing there. Their presence does not mean that the niche is already occupied even in this place. In large shopping centers there may be several such bars. Interest should not only be the fact of the location of such establishments, but also how they trade.

If buyers line up almost in line, it means that the demand for this service is high, and it makes sense to put your own bar counter on the other floor of the room. If only a few glasses of freshly squeezed juice were sold in one hour of work on a weekend, then you should seriously think about the chosen place. There is a high probability that the project will be unprofitable.

The main requirement for the location of the establishment is that it must be crowded. In an institution that is visited by 30-50 people a day, it should not be placed.

When you have decided on the place where the bar will be located, you need to equip it with equipment. Don't skimp on it. A home juicer will not work because the increased load will cause it to fail during the first days (if not hours) of operation. You will need professional equipment, and more than one.

In addition to a juicer, the average cost of which is 120 thousand rubles, you will need a machine that will squeeze juice from citrus and pomegranate. Its cost is slightly higher - 150 thousand rubles. In addition to them, you need to purchase:

• apparatus for cleaning vegetables and fruits - 8 thousand rubles.
• freezer for 230 liters - 14 thousand rubles.
• refrigerator for 700 liters - 30 thousand rubles.
• demonstration showcase - 25 thousand rubles.
• apparatus for mixing and shaking cocktails and juices - 10 thousand rubles.
• bar counter and furniture for visitors - 50-150 thousand rubles.
• cash register - 14 thousand rubles.

Also add here for additional services:

• coffee machine - 80 thousand rubles.
• ice generator - 7 thousand rubles.
• ice cream machine - 150-200 thousand rubles.

In total, without the provision of additional services, 520 thousand rubles will be needed, and if with them - 800 thousand rubles. The second option is recommended, which makes it possible to both increase the average check and increase the profitability of the institution by distributing the risks of the project.

We are looking for staff and developing a menu

It will not work for the owner of the project to sit at the bar all the time. It's none of his business, he has to work on promoting and expanding the business, and when serving customers, he won't be able to "create" much. You need to hire staff.

To do this, it is worth picking up women aged 20 to 40 years of pleasant appearance. Strive to keep them slim. It's not a whim - it depends on the increase in sales. Two employees are needed to work in shifts - week after week. From time to time they will have to be controlled, secret buyers will be sent to keep track of whether all goods are sold through the checkout.

The menu should be as diverse as possible. Wrong are those who advise to manage only citrus fruits or fruits. Carrot or apple juice, pumpkin or beetroot - for each of them, as well as for the mixture, there are regular customers. The more recipes, the higher the sales.

Look up recipes on the net, look at various forums that discuss varieties of freshly squeezed juices. Try and experiment, notice what the consumer chooses more, communicate with him, get to know his tastes and advertise new items.

We are working on the promotion of the project

Despite the fact that the bar is located in a crowded place, you should not rely on the consciousness of passers-by who will show an increased interest in products. It needs to be actively promoted. You need to do this, starting with the showcase itself.

Take note: the project is not aimed at selling fresh drinks, but at making people healthier. With each glass you give them a piece of health. Each vegetable and fruit contains many vitamins, minerals, useful substances which positively affect the internal organs and systems of the body. So build on this, making out the bar counter with visual propaganda.

For each proposed recipe, a beautiful laminated plate should hang in a conspicuous place, which would briefly describe the benefits of a glass of such a fresh. Use the legacy of natural juice lover Paul Bragg - excerpts from his books about the benefits of this product. It would be nice to make a poster with him, which would say that he stood on a surfboard at the age of 80.

It is necessary to make a page on the social network, in which posts would constantly be published promoting the benefits of drinks from fruits and vegetables. Design a page and launch advertising, gaining subscribers only from your city. Don't waste your money on something else - online advertising is now the most effective and cheapest.

When the first bar begins to bring in a stable and high income, scale up the business, open several more such establishments, projecting all the best that has already worked.

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1. PROJECT SUMMARY

The goal of the project is to open a smoothie bar for the implementation of a range of catering services in a city with a population of over 1 million people. The smoothie bar is positioned as a point of sale of healthy food and drinks.

For the implementation of the project, a retail space of 5 sq.m is leased on the territory of the shopping and entertainment center.

Main advantages restaurant business: high level of profitability and demand for catering services; profitability of smoothie bars up to 80%; relatively free niche; low level of initial investment; compliance of the format with the fashion for healthy eating; small retail space; simple technology for preparing fresh drinks; year-round demand for products.

The initial investment is 465,000 rubles. Investment costs are directed to the purchase of equipment, advertising, purchase of raw materials and the formation of working capital, which will cover losses initial periods. The main part of the required investments falls on the purchase of equipment - 54%. Own funds will be used to implement the project.

Financial calculations cover a three-year period of project operation. In the future, expansion of production is planned. According to calculations, the initial investment will pay off after ten months of work.

Table 1. Key performance indicators of the project

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Today in Russia there is an active development of the culture of public catering. The rapid growth in the number of establishments and the diversity of the offer form the interest of Russians in eating out, which is becoming a habit. Even during the period economic crisis the population does not refuse to visit catering establishments, although it tries to save on this type of expenditure.

Experts agree that the domestic catering market has growth prospects. According to the results of 2015, the average cost per capita for eating out in Russia amounted to 741 rubles per month, and their share in the overall structure of monthly costs is only 3.6% on average in the country.

The main deterrent to development is the high dependence of the catering market on the economic situation in the country. Per recent times The least successful period for catering was 2015, when turnover fell by 5.5%. In 2016, the situation improved slightly - the market fell by 3.7%, and the turnover of the catering market exceeded 1 trillion rubles. rubles. The growth driver was fast food, which became the most profitable segment of the market. This is due to the fact that consumers seek to save money by not wanting to give up visiting catering establishments.

The state of the public catering market is characterized by the following trends:

the highest demand and growth rates are in the fast food segment;

demand for home delivery of restaurant food;

reduction in the number of restaurateurs in the market;

active price dumping by restaurateurs in an attempt to attract consumers;

growing popularity of new formats of establishments: street food, gastrobars, restaurants of national cuisines.

Thus, the Russian restaurant market continues to develop and look for new models. successful business despite the difficult situation in the industry. Experts predict the development of the market and the growth of investment activity in the segment of small cafes and fast food establishments. Smoothie bars can be considered one of the segments of fast food. This business model is quite in demand, but not as common as other fast food formats.

Ready-made ideas for your business

In the catering market, smoothie bars are a fairly new phenomenon. The idea was born in the USA back in the 90s, and was first implemented in Russia in 2006. A smoothie is a smoothie made from fruits, vegetables, milk or yogurt, whipped to a thick consistency. A smoothie bar is a mobile or stationary catering point, the assortment of which consists of fresh juice drinks and other healthy food. Smoothie aficionados consider it a modern type of food: not thin enough to be called a drink, but not thick enough to be called a dish. Depending on the composition, which can be the most diverse, smoothies are both low-calorie and nutritious, replacing a full meal. Therefore, the fashion for a healthy lifestyle and proper nutrition has contributed to the growth in the popularity of smoothie bars.

In America, this business is already generating multimillion-dollar incomes, while in Russia it is just beginning to develop. The positive trend in the catering market and the growth in demand for smoothies determine the popularity of this business format. Therefore, the smoothie bar is a promising line of business. The benefits of this type of activity include:

high profitability, often reaching 80%;

relatively new format in the fast food segment;

popularization healthy eating;

low level of initial investment;

sufficient area to accommodate a retail outlet 4-6 sq. m;

simple technology for the preparation of organic and fresh drinks;

year-round demand for products: in summer, soft drinks to quench thirst are in demand, in winter - vitamin cocktails.

Difficulties that an entrepreneur may face: a direct dependence of the demand for services on the economic situation and the level of income of the population, the selection of qualified employees, paperwork, the activities of regulatory authorities, fierce competition in the industry.

These parameters determine the investment attractiveness of the business. The opening of a smoothie bar will allow taking into account industry trends and occupying a free niche.

3. DESCRIPTION OF GOODS AND SERVICES

The smoothie bar is positioned as a healthy fast food, and the menu reflects the concept of the institution. It is based on various smoothies and freshly squeezed juices. In addition, it is recommended to diversify the menu with other dishes, such as fruit desserts, yogurt, cookies or pastries, ice cream, tea and coffee.

Table 2 shows an exemplary range. The smoothie bar menu is quite varied and can be updated over time in accordance with taste preferences consumers. Statistics show that most visitors prefer citrus drinks based on orange juice. Also popular types of drinks include: fruit juices from orange, carrot, apple. Recently, fresh vegetable juices have been gaining popularity: from tomatoes, celery, beets. The assortment of smoothies should include various fruit and fruit and vegetable mixes.

Table 2. Approximate assortment of a smoothie bar

Production is carried out in-house using only natural high-quality ingredients. Juice drinks are not prepared in advance, since the maximum sale time for such products is a maximum of 4 hours. Each cocktail is made to order, the preparation time is no more than 6 minutes. Purchases of products are carried out periodically in order to supply production with only fresh fruits and vegetables. Frequency of deliveries: 2-3 times a week.

4. SALES AND MARKETING

The target audience of the smoothie bar is people who adhere to the principles of healthy eating, city residents who are trying to maintain health in an urban environment. The price segment is medium.

One of important points when opening a smoothie bar, it is the preparation and implementation of an effective marketing strategy, which should include: developing the name of the institution, its logo and corporate identity; organization of an advertising campaign (promotions, promotion tools). Since the smoothie bar format is a relatively new segment of the market, it is necessary to pay attention to promoting the concept itself, to tell potential consumers about it.

A bright and memorable name will allow you to distinguish the institution from the many offers on the catering market. Services for the development of the corporate identity of the institution will cost an average of 10,000 rubles. A catchy, eye-catching sign or island showcase design will cost about 20,000 rubles.

Ready-made ideas for your business

To promote a smoothie bar, you can use various marketing tools: installation of billboards and signs; distribution of business cards, flyers or booklets with menus; Internet, media and radio advertising; participation in food exhibitions and fairs; loyalty programs, promotions; sponsorship participation in mass cultural projects; conducting sweepstakes.

Advertising in social networks will be effective in this case, because young people make up a large proportion of potential buyers. Within the framework of social networks, you can hold an action “happy repost”, “review contest”, “dessert for repost”, etc. This tool is aimed at attracting an additional audience.

You can also provide for a "happy hour" promotion - the time during which the institution offers discounts, a special menu, etc. Benefits may include:

discount on a combo "smoothie + salad" at lunchtime;

a special drink that can only be purchased during Happy Hour.

plan an action for weekdays;

increase the price of the most popular menu items to cover the difference in costs;

come up with a short and understandable slogan for the action;

stick to one group of drinks or food participating in the promotion;

track the profitability of the stock.

Thus, catering establishments can use a wide range of promotional tools. It all depends on the target audience, budget and marketing policy of the institution.

Creation and active promotion of a profile in social networks VKontakte and Instagram. 10,000 rubles should be allocated to promote the profile in social networks;

A repost contest designed to spread advertising information among potential consumers. The winner receives a one-time 50% discount on the order.

Happy Hour promotion, which takes place on weekdays from 12:00 to 17:00. At this time, it is offered to purchase a lunch combo at a reduced price, or a smoothie with a 50% discount.

Creating a bright showcase design that will attract visitors.

For the promotion of the smoothie bar, expenses in the amount of 40,000 rubles are laid.

Ready-made ideas for your business

The expected influx of visitors is 25-30 people per day, or 900 people per month. Average check is 250 rubles. In accordance with these parameters, the planned revenue is 225,000 rubles per month.

5. PRODUCTION PLAN

Opening a smoothie bar and organizing production involves the following steps:

1) Location and interior of the institution. For any catering establishment, a properly selected room plays an important role. A smoothie bar is recommended to be located in a crowded place: parks, near shopping and entertainment complexes or inside them, near business centers, office buildings and educational institutions, on the main streets. The menu should vary depending on the location. For example, if the smoothie bar is located near office buildings, it is recommended to include various snacks in the assortment; if the institution is located in a shopping center, you need to provide a dessert menu. In this project, the menu is based on the assumption that the smoothie bar will be located in a shopping center.

Since a smoothie bar is a specific catering establishment, when choosing a place, you should take into account the presence of competitors nearby. For a specific format of an institution, proximity to analogues is not allowed - this may adversely affect the amount of revenue. When studying the competitive environment, you also need to pay attention to prices, services offered, quality of service and menu. Often, the choice of a consumer in favor of a particular fast food is determined by the cost of the dishes. Therefore, it is recommended to identify the closest competitors and form prices in accordance with this.

To open a smoothie bar, a large area is not required - 4 square meters will be enough. m, which will accommodate a bar counter or "island", equipped with all necessary equipment.

To implement the smoothie bar project, it is planned to rent retail space on the territory of the shopping and entertainment center. The trading area is 5 sq. m, rental price - 10,000 rubles / month. The point of sale is an RMU kiosk, or the so-called "island". This location allows you to attract more people who visited the mall. The kiosk is brightly decorated in an eco-theme, which allows you to emphasize the usefulness of the products offered. On one side of the kiosk there is a seating area with bar stools where visitors can sit down.

In order to save money, it is planned to purchase a used kiosk worth 20,000 rubles. The costs of 30,000 rubles are laid down for its design and furniture filling. Thus, the cost of arranging the retail space will amount to 50,000 rubles.

2) Format of service and recruitment. On the initial stage 2 salespeople will be required to work in shifts. In the future, the possibility of expanding staff to serve visitors is being considered. The seller takes the order and prepares it. Order preparation time should be no more than 7 minutes. Salads and desserts are delivered to the point of sale in ready-made(for this, cooperation with a third-party organization is provided), only branded drinks are prepared in real time. It is planned to serve dishes in disposable dishes with a corporate logo.

Requirements for the staff of a public institution:

All employees must have sanitary books with appropriate marks;

All employees before admission to workplace must be instructed, study the safety instructions for operating the equipment.

3) Equipment. Smoothie bar equipment is selected based on its working areas and assortment. As a standard, it is assumed that there are two working areas: for washing fruits and equipment, as well as for preparing drinks. At the first stages of work, it is recommended to purchase two juicers - one specifically for citrus fruits, and the other for other vegetables and fruits. It is advisable to purchase professional equipment that can withstand high intensity of use. Table 3 provides an indicative list of required equipment. In accordance with it, the cost of equipment will be about 200,000 rubles.

Table 3. List of equipment

4) Drawing up a menu. The planned assortment is given in paragraph 3 of the business plan. Periodically, you need to add new dishes to the menu or make special offers - this way you will be able to keep the accumulated customer base. It is important to provide that for each dish a technological map is drawn up indicating the consumption of products per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

5) Organization of supply. Before opening a smoothie bar, you should establish channels for supplying raw materials and decide on suppliers. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used meet the requirements of GOSTs.

When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, the transport costs for the supply of ingredients are borne by your production. To reduce this cost item, you need to choose suppliers that are closer to your establishment.

The required amount of raw materials is determined based on the menu, technological map preparation of products and the expected sales volume. It is important that the recipes of the dishes comply with GOSTs or separately adopted specifications.

6. ORGANIZATIONAL PLAN

The initial stage of opening a smoothie bar is registering a business with government agencies and obtaining permits for a catering establishment.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income” at a rate of 6%). Type of activity according to OKVED-2:

56.3 - Serving drinks

56.10.1 - Operation of full-service restaurants and cafés, cafeterias, fast food and self-service restaurants

When opening a catering establishment, it may be difficult to obtain permits. To open a smoothie bar, you need to collect the following list of documents:

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

assortment list approved in SEN;

permission of the state fire supervision;

the conclusion of the tax inspectorate on the registration of cash registers.

The smoothie bar's opening hours coincide with the opening hours of the shopping center - from 10:00 to 22:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution.

The entrepreneur performs the duties of a manager and accountant, and can also work at a point of sale during a period of increased demand. The director hires and manages personnel, conducts marketing policy, supervises the work of personnel, and is responsible for the supply of raw materials.

Sales assistants interact with buyers, form received orders, accept payments, prepare drinks, and also monitor the cleanliness of the workplace.

Thus, the total wage fund is 91,000 rubles.

Table 4 staffing and payroll

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its production and product range.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the costs for the purchase of equipment, the initial purchase of raw materials and the formation of working capital, which will cover the losses of the initial periods.

The initial investment for a smoothie bar is 465,000 rubles. The main part of the required investments falls on the purchase of equipment - 54%, the share of expenses on the purchase of raw materials and the working capital fund is 32%, the remaining items of expenditure are 14%. The project is financed by equity. The main investment cost items are shown in Table 5.

Table 5. Investment costs

Variable costs consist of the cost of ingredients that are used in the preparation of meals. To simplify financial calculations, variable costs are calculated based on the sum of the average check and a fixed trade margin of 350%.

Fixed expenses consist of rent, payroll, advertising expenses and depreciation. The amount of depreciation deductions is determined linear method, based on the useful life of fixed assets in 3 years.

Table 6. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 133,000 rubles.

8. PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 465,000 rubles is 10 months. It is planned to reach the planned sales volume on the 3rd month of the smoothie bar operation. The volume of net profit for the first year of operation will be 536,760 rubles. Return on sales in the first year of operation - 16.5%. Taking into account the potential of the business, the profitability of which reaches 80%, we can conclude that the financial plan was drawn up according to a pessimistic forecast. It is possible to achieve an increase in sales with a competent marketing policy, quality products and an attractive assortment.

The net present value is positive and equal to 489,976 rubles, which makes it possible to speak about the investment attractiveness of the project. The return on investment is 17.2%, the internal rate of return exceeds the discount rate and is equal to 13.14%, and the yield index is 1.05.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

The specifics of the institution determines the following external risks:

increase in prices for raw materials, unscrupulous suppliers. In the first case, there is a risk of increasing costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier in case of their violation;

falling effective demand. This risk can be mitigated by developing effective loyalty programs that include discounts, happy hours, etc.;

low or no demand. This risk is likely for a smoothie bar due to its format and menu specifics. This threat should be taken into account when opening a smoothie bar - it is recommended to conduct market research to identify consumer interest in such an institution. It is also possible to minimize the risk by revising the menu, conducting an active advertising campaign and various promotions.

competitor reaction. Since the catering market is quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to form your own client base, constantly monitor the market, and have a customer loyalty program;

Refusal to provide rental premises or increase the cost of rent. To reduce this risk, it is necessary to conclude a long-term lease and carefully choose the landlord.

Internal risks include:

equipment failure and production downtime. To mitigate the risk will allow regular maintenance of equipment in order to maintain its performance;

problems with personnel, which means low qualification, staff turnover, lack of motivation of employees. The easiest way to reduce this risk is at the stage of recruitment, hiring employees who meet all the requirements. It is also necessary to provide for a system of bonuses for personnel;

product spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For catering establishments, this risk has an average degree of probability. This risk is especially relevant for a smoothie bar, where products with a short shelf life are used. Food surpluses can arise for two reasons: firstly, due to the low level of sales and the unpopularity of some items on the menu; and secondly, due to errors in sales forecasting. It is possible to reduce this risk through competent planning and forecasting, reviewing the assortment, and excluding unprofitable positions from the menu. Food storage errors, breakdown of refrigeration equipment can also lead to food spoilage. It is possible to avoid this threat by training personnel and monitoring their work, as well as regular maintenance of equipment;

a decrease in the institution's reputation among the target audience due to errors in management or a decrease in the quality of services. It is possible to level the risk with constant monitoring of product quality, obtaining feedback from the customers of the establishment and taking corrective actions.

We all know from childhood that vegetables and fruits contain many vitamins, minerals, useful microelements. Scientists around the world advise daily consumption of fresh, natural, vegetables and fruits, because they normalize well-being and improve overall health. physical state. But it is not always possible to eat a kilogram of apples, or a few kilograms of oranges, to get the necessary daily intake of magnesium, calcium, iron, and a number of vitamins. What to do? Fresh juices can be an alternative. Half a liter of carrot-apple fresh juice is daily rate everything you need that you can take from a carrot and an apple.

The question arises, if fresh juices are so useful, then why are all the store shelves filled with juices, the quality of which is not credible? The answer is simple - freshly squeezed juice retains all the useful properties for a maximum of 4 hours. It is not cost-effective to produce it on an industrial scale. It is much more profitable to boil fruits, add preservatives, pack everything in beautiful packaging and put it on store shelves. There is practically no benefit from such juice, but it can be stored for more than one month.

But what about those who still want to start a business selling freshly squeezed juices? Where can you start, and is it realistic? In this article, we will talk with you about how to open a fresh bar, what you need for this, what main points you need to pay attention to. We will also try to draw up a small business plan for a fresh bar, talking about the costs, necessary expenses, and the potential profit of your small fresh bar.

Opening a fresh bar: first steps in business

As we already understood, the production of fresh juices cannot be put on the conveyor. This is a very specific product that is in demand in its original form, without any treatments, preservatives, and other manipulations. Therefore, this business can be implemented only in the format of small points located in crowded places. A similar point can be placed in a shopping center, supermarket, on some busy streets and squares.

You can also consider the option of developing this business through self-service machines. In the US and Europe, not soda vending machines are gaining more and more popularity, but those that can offer you to make freshly squeezed orange juice in a few seconds. You just need to understand that the vending business (development of a network of fresh vending machines) is a very expensive “pleasure”. To make a profit, you need to enter the market with at least 10 cars. And consider also the fact that fresh is not coffee, and our people are not used to drinking it a lot and often.

The first option, a point in a shopping center, is more realistic. Here you will need investments many times less than for the purchase of machines, and the development of your network.

So, where to start opening a fresh bar?

• Market analysis. First you need to understand what offer exists at the moment. You can drive around the largest shopping centers, find out if there are fresh selling points there, see how their activities are organized, get acquainted with the prices. If you don’t find fresh bars in supermarkets, then this is a big plus. The niche is free, and you can start to fill it little by little.

• Choice of location. Like no other business, the success of a fresh bar depends on the right point. Therefore, it is necessary to analyze the flow of people in a particular supermarket. Even in one mall, but in different places, a fresh bar can bring significantly different profits. Choosing a location is a very important step in opening your fresh bar. Pay attention to it, while doing a detailed study, and not just rent the place that is offered.

• Decide on the size of your fresh bar. As a rule, a fresh bar occupies 2-4 square places. But if the point is “fat”, then even for these few squares you will have to pay a good amount of money. Therefore, immediately decide on the format of the fresh bar, its size. You can estimate how much space you need for equipment, for work, for washing, for the seller. Make a rough drawing of the work area to get an idea of ​​how much space you need.

• Equipment selection. Now it's time to decide what kind of juice you want to make. Based on this, it will be necessary to select equipment. We advise not to limit yourself to any separate form juices, and choose a range of the most popular options: orange, apple, carrot, grapefruit. You can also offer less popular: juice from beets, celery, tomatoes and other vegetables. In any case, at the initial stage, you will need 2 juicers - for citrus fruits, and for everything else. Good and professional juicers cost money, and good ones. But you should not save on this, because you are buying a device not for your kitchen, with the intention of making fresh juice a couple of times a day, but for a bar, where the load will be ten times greater. Therefore, buy good equipment so that after a month you do not need to contact service centers.

Fresh bar essentials

If finances allow you, then you can buy everything and a lot. But not all novice businessmen can afford such a luxury. Therefore, you need to decide what is needed first of all in order to open a fresh bar.

• First you need to obtain permission from the regulatory authorities to engage in such activities. As a rule, you will have to contact the SES, because the sale of fresh is, in fact, the trade in food products, and you need to get permission from the SanEpidemStation.

• We think it is not worth talking about the fact that your activity should be legal and legal. But still, we recall that in order to conduct business, you need to be either individual entrepreneur or register a legal entity

• Let's move from paperwork to necessary equipment. You will need, for the first time, two juicers, cups, bottles, various decorations to make your fresh juice more beautiful and attractive.

• Means for washing and disinfection, various cleaning agents.

• Fruits and vegetables. You also need to purchase fruits and vegetables at the rate of 2-4 days.

• Fridge. Be sure to have a small refrigerator at the point where some vegetables and fruits will be stored. Let some be on display, but some in the refrigerator.

• Ice generator. Fresh juices with ice will be very much in demand in sultry summer days. Few people will just drink juice, but if you offer to quench your thirst, and even with a cool drink, then it’s worth a lot.

Fresh bar opening costs

Everything here is individual, and curled from your region. But let's roughly calculate what and how much it will cost.

The first thing that will pull the main item of expenditure is the purchase of equipment. Of course, you can find juicers for 10,000 rubles, but will it last a long time, and will it be effective in a fresh bar? Good juicers cost good money. It makes no sense to take the device for less than a thousand dollars. If the budget is not cut, then you should immediately pay attention to good manufacturing companies - ZUMEX, ZUMMO or ORANFRESH. Their equipment costs from 90,000 rubles, but the quality of the juice will be at highest level, and the efficiency will please you. The whole cake is dry, everything to the last drop in a glass.

Obtaining permits and certificates is another expense item. We all understand that our system is saturated with corruption and bureaucracy from head to toe. You can receive for weeks required documents, or you can pay so that your case is considered faster. We don’t know how much this should be included in the costs, but the fact remains that you will have to pay if you want to do everything faster.

Buying small essentials - glasses, bottles, cleaning products, etc. It seems that this is all a trifle, but it can drag on tens of thousands of rubles.

And another significant item of expenditure is the rent of a retail outlet. It's hard to say anything about prices here. The cost per square meter can vary significantly depending on the city, district, shopping center, and even the place where you want to place your fresh bar.

Many experienced businessmen note that it makes no sense to open one point, because this will not bring the proper profit. If you want to work seriously, then you need to start with at least 5 points, adding more and more over time. The opening of each point, on average, will cost 5-10 thousand dollars. As you can see, not cheap, but the numbers are average and can be several times less.

Potential profit of a fresh bar

The profit of a fresh bar is a question that interests many. Does it make sense to invest 5-10 thousand dollars if the fresh bar will recoup the invested amount for years. We want to say right away that the business is seasonal, and over the summer period it is quite possible to recoup all investments to the point. A good fresh bar, with competent marketing, with good placement, is able to bring its owner up to $3,000 per month. If you subtract various expenses, then we can say that the net profit may well be in the region of $ 2,000. And if there are 10 points, then the sum will be 10 times larger.

The business of selling fresh juices is an exciting and promising business.

And at the end of this article, I would like to say that the fresh bar is quite interesting and promising business. This niche is not yet filled in many cities, and if you do a good research, then do advertising and marketing, promote a healthy lifestyle and proper nutrition (which includes fresh juices), then you can make pretty good money on a fresh bar. Remember that this business will require some creativity, a non-standard approach, constant development and improvement. You can’t just open a point in the hope that it will bring forever stable income. Nothing will happen without constant movement forward.

The relevance of opening a fresh bar is beyond doubt: freshly squeezed juices are gaining popularity because they are associated with in a healthy way life. Good health, in turn, indicates the success of a person in life, so more and more people pay attention to this aspect.

Fresh bar (juice bar) - a stationary or mobile catering point specializing in the preparation and sale of freshly squeezed juice (fresh) and smoothies.

Its assortment line may include other dishes of organic origin, for example, fruit purees, wheat germ muffins, as well as drinks - mineral and carbonated waters, tea, coffee. However, the basis should be non-alcoholic cocktails based on juices and milk.

Distinctive features business:

• does not require a lot of space (just a few square meters area, as a rule, a full-fledged fresh bar can be deployed by 4-6 m 2);
• the preparation of the product takes place in front of the consumer;
• year-round income (in summer, products are used to quench thirst, in winter to replenish the necessary vitamins).

Juices and cocktails are a perishable product, they need to be sold within a few hours. Therefore, it is prepared at the request of the buyer, but during peak hours it is allowed to have a small supply of products.

Fresh bar locations

It is most expedient to open a fresh bar in places with high traffic ( in shopping and business centers, buildings of airports, railway stations, hypermarkets, water parks, cinemas, etc.). Welcome proximity to food courts represented by numerous cafes and restaurants.

Do not forget about those places where the target audience gathers: fitness clubs, beauty salons. A fresh bar can be placed in car dealerships, and organizing the sale of freshly squeezed juices at temporary sites will also be a profitable event: exhibitions, shows, demonstrations.

Fresh bar equipment

A significant part of the costs at the initial stage will be the purchase of equipment. To complete one point for the sale of freshly squeezed juices, you will need:

• juicer universal;
• juicer for citrus and pomegranates;
• devices for cleaning vegetables and fruits;
• refrigerated chests and cabinets;
• cash machine;
• bar counter;
• showcase;
• coffee machines;
• blenders and mixers;
• ice maker;
• ice cream freezer;
• thermal containers (for organizing outdoor events);
• cabinets for storing work accessories (can be combined with a bar counter).

It is necessary to take into account the costs of installing a point, as well as its design. The choice of dishes depends on the level of guest service. Most often, plastic is used in fresh bars. But glass can also be involved, for example, if the point serves elite guests.

economic calculation

Table 1 shows the cost of fresh bar equipment.

Table 1

	equipment identification	Price	Some characteristics
	Professional universal juicer Ruby 2000	118000	Depends on the type of fruit
	Citrus and Pomegranate Juicer Zumex 100 Automatic	150000	14 fruits/min.
Device for cleaning vegetables and fruits, 2 pcs.		8000	-
	Chest freezer Frostor F200C	14100	230 liters
	Refrigerator DM 107 S	31000	700 l
	Showcase bar VHSV-1,5 Carboma	27000	-
	Impressa XS90 One Touch coffee machine	85500	Designed for 12 drinks, for ground and grain coffee, preparation of up to 40 cups without the need to unload coffee grounds, the volume of the water tank is 5.7 l
	Blender TM-767 Kuechenbach	10500	Capacity 2 l
	Mixer professional Kitchen Aid 5KPM50EWH	36000	bowl volume - 4.83 l + 5 l
	Jellied ice maker Starfood HZB-12pl	7000	Productivity 12 kg/day.
	BQ300T Series Ice Cream Freezer	196000	Productivity 22 kg/h
	Cash register KASBI-04K	13700	-
bar counter		150000	-
Furniture for visitors (chairs, tables)		50000	-
Total:		896700

Profitability

A few words about the profitability of the fresh bar. The minimum markup is 300%, i.е. at the cost of a drink of 30 rubles. its retail price is 90 rubles. for a cup of 250 g. The average daily sales volume is 40 liters per outlet. Naturally, in passable places higher rates of implementation.

The total average monthly revenue from the sale of juices alone is 432 thousand rubles, if the assortment is also represented by milk and coffee products, then you can focus on 600 thousand rubles. Under favorable conditions, the payback period for a fresh bar will be from 6 to 12 months.