Business plan for opening a car wash. How to calculate the profitability of car washes: the cost of equipment, necessary documents and pitfalls

So, you are thinking about opening a car wash. I don’t know what exactly prompted you to do this - an old dream, a desire to start your own business, a lucky coincidence, or a desire to invest money securely. But whatever it is, you're looking in the right direction. A car wash is a simple, stable and profitable business that you can get into regardless of whether you have experience in entrepreneurship or not. And so that you clearly understand what's what, let's talk in more detail about all the pros and cons of the car wash business.

You yourself have probably seen queues at car washes, so there is no need to convince you that you will always have customers. One of the most common mistakes entrepreneurs make is that they want to find something magical idea. Such that there are no competitors and that you can single-handedly row money with a shovel. This is a crazy position. You can immediately give out a hundred different business ideas where you will not have competitors. Well, for example, open the production of square wheels for cars. I guarantee there will be no competitors. But who will buy them from you?

The best strategy for starting your own business is to see what people already willingly buy, and sell them exactly that. In no case should you reinvent the wheel - it's expensive and unpromising. Why do so many people spend their time searching for the magic business idea? Yes, simply because they are either afraid of the word "competition", or they consider themselves smarter than others. Competition is good. This means that people are already used to buying something and you do not need to explain why they need another incomprehensible crap.

Now in the car wash business expanse. There were no commercial car washes in the USSR, because there were few cars. And over the past 15 years, not so many free enterprise car washes have been created. And today the country simply does not have enough car washes to wash everyone.

Take, for example, my hometown of St. Petersburg. Today, about 350 car washes operate in St. Petersburg (this number also includes "garage" car washes). On average, there are three posts per car wash (in garages - most often one post). In a day, about 20 cars can be passed through one manual washing post (this, by the way, is from 3 to 8 thousand rubles in revenue). At the same time, the city has more than 820,000 officially registered cars that need to be washed at least once a month, and most people want to wash their car much more often.

But even if we take car washing once a month as a basis for calculations, St. Petersburg car washes can provide only 76% of the required volume of services. That is why there are long queues in front of car washes. And the number of cars is growing much faster, than the number of washes. And this trend will continue in the next 5 years.

Growth in sales of new cars in Russia continues. Record sales dynamics are registered annually. For example, in the first 6 months of 2008, about 1 million 400 thousand new cars were sold in Russia. Compared to the same period last year, car sales in the Russian Federation increased by more than a third, while the monthly sales volume exceeded 250,000 cars. And, as I said, car washes open much less than necessary with such a powerful increase in the number of cars. Therefore, a car wash is a business that guarantees a stream of profits.

These are especially important qualities of a car wash during the economic crisis. Why? Everything is quite simple. You are probably already aware of what is happening in the United States and what shocks the American financial system is experiencing. The largest companies are going bankrupt, banks are bursting, there is a panic in the stock market. And this is just the beginning of the crisis. What happens when the US defaults on its government bonds is hard to imagine.

The crisis has reached our stock market. Simply because the markets are closely related. And everything that could previously be safely invested in is becoming less and less attractive every day. Therefore, the main question that now confronts investors is: what to invest in? In bonds? It is very doubtful, because there are already cases of defaults on bonds. In shares? A very big risk. In mutual funds? Also a dubious prospect. In gold? But on the stock exchange they trade in "paper" gold, that is, they sell only receipts against gold.

All investments in "virtual" assets are now very risky. “Virtual” assets are those that, in fact, are not backed by real goods and, in fact, do not give real income after investments. All income from investments in virtual assets is derived from speculation. Bought a piece of paper cheap - sold more expensive. This is possible only as long as the pieces of paper are in demand and value, but when the wave of bankruptcies covers the most large companies and their shares are no longer worth anything, there is nothing to speculate with.

Therefore, now, when the crisis is already on the threshold, the most reliable investment of money will be an investment in real production. That is, something that is highly likely to remain liquid no matter what happens. Because the "virtual" money that is on the account is much easier to reset than real liquid values. As in the 90s: a person had 5,000 rubles on his account, which could buy a car, and it became 5,000 rubles, which could buy a couple of loaves of bread. And if a person still bought a car, he would not lose his money. Therefore, money needs to be urgently invested in own business, and in one that will have a guaranteed profit regardless of the crisis.

And this is true both if you have your own savings and if you are looking for an investor. An intelligent investor always tries to minimize risks and have guarantees to exit the project with a profit. By and large, the goal of many investors is to build a business and sell it profitably within two to three years. And what is the situation with the sale of car washes now?

It turns out that car washes are one of the most popular businesses for sale at the moment. Here, for example, statistics on requests to buy and sell a business from BizZONA.ru:

Buying a business:

Beauty salons - 14%;

Internet - 9.4%;

car washes - 6.5%;

Cafe - 5.0%;

Saunas - 4.2%;

Shops - 3.6%;

Dental clinics - 2.6%;

Flowers - 2.6%;

Recruitment agencies - 1.8%;

Baths - 1.4%. Business sale:

Beauty salons - 4.96%;

Internet - 3.28%;

car washes - 1.04%;

Cafe - 4.24%;

Saunas - 1.36%;

Shops - 11.6%;

Dental clinics - 1.04%;

Flowers - 0.32%;

Recruitment agencies - 1.04%;

Baths - 0.72%.

Thus, a car wash is a great investment. Especially if it is a newly built car wash. And if it’s on your own piece of land, then it’s generally excellent. In company Sonny's I was told such a case: in Ufa, after six months successful work serious bankers contacted the owners of the first washing complex in Bashkiria and offered a large sum for ceding the washing building to them for a new bank. Land, building - all this is liquid. A ready-made car wash business on a turnkey basis will be doubly liquid.

A car wash is a simple business. There are no complex technical processes, no strong dependence on suppliers, no big problems with finding personnel.

The main profile of my activity is advising the owners of car services, so I have the opportunity to compare the complexity of these two businesses. Washing cars is much easier than fixing them. The technological complexity of washing a car is much less, and there are no such problems with finding personnel and equipment as when opening a car service. In general, in itself, this activity is quite simple, if you know what and how. You do not need any special technical education, you do not need to understand the design of machines, etc. It's like washing dishes in the kitchen, only more dishes. I am more than sure that everyone can open a car wash.

The minimum profitability of a car wash is 30%. And you need to try very hard to make it so low. The normal figure is 50%. The main operating costs are salaries and taxes. Sometimes there is also rent and utility bills, but this already depends heavily on the specific case and the type of car wash (automatic or manual). Different types of sinks have different costs.

Business cloning is a separate big topic, but I will say a few words about it. If you opened one car wash, “fixed” all business processes and achieved stability, you will simply endless possibilities for the rapid expansion of the business. What is done and documented once can be easily repeated as many times as you like. There are several ways: creating a network or selling clones. In the first case, you can continue to open your car washes under a single brand, in the second case, you can sell "business in a box" to other entrepreneurs. We do not yet have networks of car washes as such, as well as offers for the sale of a “business in a box”. Moreover, the sale of a “business in a box” (in the West it is called business opportunity) brings in an order of magnitude more money than actually washing cars. True, there is one subtlety: there is a very tricky sales process. But if you fix it - it's a gold mine. By the way, there is another option: creating a franchise. But it is even more difficult, albeit profitable.

We talked about the obvious advantages of the car wash business, let's move on to the cons. Otherwise, it would have been a complete scam.

If we talk about building a car wash from scratch, the main problem is to get land for development and coordinate the location of the car wash. AT big cities this is generally tight, and a lot of money will have to be spent. For example, in Moscow, renting a land plot from the city, building a manual car wash for four or five posts, and putting it into operation can cost from $500,000 to several million. In small towns, this is, of course, easier, but you also have to run. In the case of rent, everything is cheaper, there are no such huge expenses. Depending on the region, a car wash in a rented premises can be opened with even $20,000.

There is no single answer to this question, it all depends on the specific city and the specific situation.

Sometimes land acquisition alone can take two years, sometimes a new built car wash can start operating as early as a year after the land application is submitted. The biggest time investment will be on:

Land allocation - up to 24 months;

Project approval – up to 6 months;

Construction and commissioning - up to 3 months.

Again, these are all approximate figures. Very often, especially in small towns, car washes begin to be built without approvals, and all permits are obtained along the way. The same is with renting - the premises are being reconstructed and in the process they receive all the necessary paperwork. In large cities, this will not work, but in small ones it sometimes works if there are connections and acquaintances.

But the trends are such that they are starting to enforce regulations more and more strictly, and if you don’t want a ready-made sink to stand dead because someone suddenly didn’t give permission, it’s better to do everything right away in accordance with the law. On average, the entire process of building a new car wash takes one and a half to two years. If you rent a room - up to one year.

If you are going to build a car wash from scratch, First of all, there will be a problem with the land. This problem is especially acute in large cities. By and large, it is because of this that so few new car washes are opened. If you do not own a plot, the only option to find land is to rent it from the state. But, as you understand, officials will not give anything to the first person they meet just like that.

Most often, the sale of leasehold rights to a piece of land takes place in the form of an auction. That is, at least serious money will be needed. The right to lease a plot for a small car wash in Moscow can cost several hundred thousand dollars. At the same time, of course, part of this money will go into the pockets of officials. Moreover, it is not a fact that you will get the site just because you have money. In this case, very big role play personal connections and acquaintance with the right people. In small towns, prices are, of course, lower, but the factor of personal connections also plays a significant role.

The next problem is the approval of the construction of a car wash on the selected plot of land. In Moscow, for example, it is required to obtain more than 60 different approvals from many authorities. Moreover, if at least one of them does not agree on the project, you will not be able to build a sink. In order for everything to go smoothly, money will also be needed for “gifts” to officials. By and large, the costs of obtaining land and approvals exceed the costs of building a car wash itself.

Another problem that can “eat through” a huge hole in the budget is the connection to engineering networks: water supply and electricity. It often happens that the cost of summing up communications exceeds the cost of construction.

If you would like to rent a space, Here, first of all, there will be a problem with finding a suitable room. In principle, if you try, you can find a room. Thereafter the main task– Obtain permission for the reconstruction of the premises for a car wash. Here, again, it will be necessary to coordinate the project and run through numerous instances.

I am often asked the question: how to evaluate the profitability of a car wash? By and large, everything is quite simple here. The minimum profitability can be calculated by observing the already operating car washes. You can spend a few days and see how many cars come to car washes during the day. This will give you approximate download numbers. Here, of course, there is a dependence on the season and the weather, but these will be real numbers. After that, look at the prices of the current car wash and calculate the approximate cost of the average bill. Depending on the city and type of car wash, this can be 150–400 rubles. Multiply the number of customers by the average check and get the approximate amount of daily revenue.

To be honest, the results of your research will most often say one thing: a car wash is profitable. For example, a car wash for four posts in Moscow with an average bill of 300 rubles. brings about $30 thousand of profit per month. With a total cost of $ 850 thousand to open such a car wash, the payback will be somewhere around 2.5-3 years.

Of course, if you rent a room with a small initial investment, you can recoup the costs in a year. Here again, there is a dependence on the city, on the type of car wash, on the contingent of customers, on the number of cars in the city, etc.

Take, for example, a manual car wash with two posts. In a day, 20-30 cars can pass through one post. Total 40-60 per day. With an average check of 200 rubles. it turns out 8-12 thousand rubles. revenue, of which about 35% will go to staff. Thus, the dirty profit will be 5200–7800 rubles. in a day. The figures, of course, are averaged, they do not take into account orders for dry cleaning and polishing, weather and season, but they give an idea. Incidentally, the problem low season solvable - you just need to build the right marketing.

For example, I will give short reviews car wash business in several cities.

Permian

There are currently about 50 car washes in Perm, most of them around the clock. The set of services is standard: a full wash (internal and external), cleaning and dry cleaning of the interior, body polishing, engine washing, washing of rugs, thresholds, wheels, liquid wax, wiping the dashboard and plastic, lubricating locks.

Car washes in the city center have a large flow of customers and high prices, without differing good quality. And on the outskirts for less money you can wash your car better. What to do, demand exceeds supply.

The difference in prices at different car washes is up to 40%. Approximate price range:

Washing + interior cleaning - 200–250 rubles;

Interior cleaning - 80-150 rubles;

Body wash - 100–150 rubles;

Engine wash - from 150 rubles.

In general, the market is in its infancy, there is no competition as such.

Barnaul

There are about 65 car washes in Barnaul. There is no competition as such, demand exceeds supply, and in order to wash the car on the weekend, customers have to queue. Most of the operating car washes are located in residential areas. There is one non-contact gantry truck wash. One or two new car washes open in the city every year.

Nizhny Novgorod

About 40 work separately in Nizhny standing car washes, not counting those that are part of gas stations and car services. The number of cars in the city is growing by 15% per year. According to the most rough estimates, the city needs the same number of new car washes, as there are queues everywhere. Most sinks are manual, automatic 5-6 pieces. The set of services is standard. Average check- 300 rubles. The monthly profit of a standard car wash is $4,000–8,000.

Generally speaking, all calculations should be reflected in the business plan on paper. If there are specific figures, we can draw specific conclusions. We will talk about how to create a business plan a little later, but for now let's move on to the topic of start-up capital.

The number of cars in our country is growing even despite the outbreak of the crisis. This means that any business related to cars will be guaranteed to bring good profit. One such type of business is a car wash. Let's figure it out how to open a car wash from scratch, what is needed for this and what is its profitability.

Introduction

A car wash is a profitable and stable business that brings a steady income. In order to organize it, you do not need experience or any skills. The car wash is not a seasonal business, although some decrease in the number of customers can be observed in summer time. In summer, customers often order expensive procedures (cleaning the interior, engine), so the total amount of income does not fall.

Car wash is a profitable and promising business

How to start?

The first step is to study the market in your city and draw up at least an approximate business plan. It should take into account the following factors:

1. Location.
2. Studying the demand for services.
3. The average income level of prospective clients.
4. The total cost of renting the site and building.
5. The cost of building a car wash in the absence of an alternative.
6. Equipment purchase costs.
7. Mandatory monthly expenses ( wage, utility bills, taxes).

Based on this information, it is already possible to make some calculations and think about opening.

Registration

Now let's list what documents are needed to open a car wash In your city. First of all, you will need to register at the nearest tax service.You can become an individual entrepreneur or open an LLC. There is no particular difference between these forms of ownership, except that as the owner of an LLC, you will be able to sign a contract for servicing the fleet of other companies.

Then you will need:

1. Contact the city council and get permission from them to open a car wash.
2. In the case of a new building, you will need to contact the local design organization, which will create an appropriate project for you, taking into account the requirements of the law.
3. Issue permits to open at the sanitary station and fire inspection.
4. Obtain permits from the Department of Environmental Protection.
5. Get an act on the ground.

Market research

After the business plan is drawn up, it is necessary to assess the level of competition and find a good place to open a car wash. Find out if there are car washes in the area, what services they provide, what price range they offer. Try to identify their shortcomings and think about what you would add or change in the work.

Prefabricated car wash - a great alternative to a stationary one

Think over your list of services. The competition in this market is quite strong, so you need to somehow stand out in general background. Offer your customers not only washing the body, but also the engine, dry cleaning the interior, polishing, grouting scratches. Be sure to equip a rest room where the visitor can drink coffee or watch TV while washing.

Note:car washes that allow the driver to wash the car himself have proven themselves well. The client pays for the time spent in the box and for the consumption of detergents, while using your equipment.

The location for washing is best chosen in the following places:

1. In a sleeping area.
2. In the business center of the city (near offices).
3. Near major highways with high traffic.
4. Close to service stations, gas stations, car parks.

Build or rent?

If you have enough start-up capital to build, then it is better to build a building than to rent it and remodel it. Now many construction companies offer ready-made solutions from metal structures and sandwiches at quite reasonable prices. But What does it take to open a car wash? by building it from scratch? You will have to take the land on a long-term lease and obtain a building permit. Of the pluses - free architecture (you can choose the right number and size of utility rooms yourself), as well as the absence of rent.

If the starting capital is not enough for the construction, then rent the building. This will significantly reduce the level of investment, but you will have to pay 50-70 thousand rubles per room per month.

Types of car washes

Washers are automatic and “manual”. The most promising are precisely automatic car washes, which allow servicing a large number of cars in a minimum time. Automatic car washes are divided into two types:

1. Tunnel.
2. Portal.

Portal car wash - a practical and inexpensive solution

In a tunnel car wash, the car is installed on a special conveyor belt and automatically moves around the box, leaving the other side completely washed. In a portal car wash, the car is driven into the box and washed with three brushes: two vertical and one horizontal. Brushes move in space, qualitatively washing all the dirt. The portal sink is very compact - it fits well into any room. The washing process in automatic car washes is usually 2-3 times faster than in manual car washes, so you can serve more customers in a working day and save on staff.

Note:modern automatic car washes are completely safe for the car. But it is necessary to monitor the condition of the equipment and service it in time.

The most practical is considered a portal sink. Its advantages:

1. Mobile sizes.
2. Absolute versatility.
3. The speed of work is 12 cars per hour.
4. Minimum staffing.

Modern portal car wash can be contactless - all dirt is removed not with brushes, but with special nozzles through which water is supplied under high pressure.

Tunnel car washes require a “tunnel” up to 35 meters long. It is capable of processing up to 20 cars per hour - as soon as the first car moves 4-5 meters deep, you can drive the second one onto the belt.

Building types

Car washes can be divided into stationary and prefabricated. Stationary car washes are usually attached to complexes: service stations, spare parts stores, tire fitting. All necessary communications are brought to them and a building permit is obtained.

Car wash goes well with tire fitting and service stations

Prefabricated will require a permit from the Department of Architecture. To do this, you will need to provide:

1. Patent IP or LLC.
2. Certificate or lease agreement for the land.
3. Car wash project with its appearance.

You will also need to connect the building to engineering networks and obtain permission to open from firefighters.

Opening your own car wash for someone is a dream of a lifetime, and someone considers this option as an opportunity to earn money. In any case, profitability will be an important component of such a business. A well-thought-out and properly designed car wash is able to systematize the organization process, avoid common mistakes, and soberly assess the possibilities and rate of return on investment.

Opening a car wash franchise: current offers

It is often difficult for a novice businessman to organize a full-fledged car wash alone. Lack of experience and necessary knowledge can reduce its results to a minimum. An excellent way out in such a situation would be to purchase a ready-made business model, especially since franchise work is becoming more and more popular every year. It allows you to minimize risks and get an experienced mentor to help you build your own business.

Car wash franchise is one of the most profitable and fast emerging areas. This is due to the “stress resistance” of the sphere - there is always a demand for car washing. The most interesting for start-up entrepreneurs is a mobile dry car wash. It does not require large expenses (from 300,000 rubles) and opens in a short time (you can meet within 1 month). If you have a larger capital, you can purchase a franchise:

• stationary washing;
• self-service car wash.

In order for the business to make a profit, you need to decide not only on the format of the future car wash, but also on the franchisor. Here are the most famous and effective franchise offers:

All three franchises are very famous and successful in Russia. For example, Fast and Shine in 2015 was included in the list of the 25 most profitable franchises in Russia according to Forbes, is on the list of the best franchises according to the BIBOSS portal.

Choosing the Right Format

There are many types of car wash today. Before choosing a particular one, you need to analyze your financial capabilities, experience and market. According to the place of provision of washing services, they are divided into two groups:

1. Mobile. The most suitable option for beginner businessmen. Investments will be minimal, since no premises and expensive specialized equipment are required. Almost always, such enterprises carry out car washing without the use of water (using dry cleaners). This format is also attractive because of the minimum of bureaucratic formalities. It is enough to conclude an agreement with large shopping centers for the provision of parking services. The level of competition among such organizations is low, and they attract their customers with the opportunity to provide services quickly right here and now.
2. Stationary. They will require the search for premises for work, the purchase of equipment. This is a more expensive format, but it can provide the company with stable profits and loyal customers. The income level of such a car wash will be higher, but the payback period will be higher (it can reach 6-14 months) than that of the mobile format.

Stationary car washes, with all their shortcomings, remain market leaders today. Work in this segment is also carried out in several formats at once:

• manual– attractive due to the low level of initial costs, no need to purchase expensive professional equipment, and properly selected and trained personnel will provide high quality services that automatic car washes cannot provide;
• semi-automatic- washing cars at such enterprises is carried out by personnel, but with the help of specialized equipment;
• automatic- washing a car takes place without human intervention, the cost of opening is much higher than when organizing other types of car washes.

In turn, automatic car washes are divided into portal and tunnel. The former require large premises and serious work on the adjustment and installation of equipment. But such enterprises provide a quick service - the equipment is able to wash up to 400 cars per day. Tunnel car washes also require serious investments. It makes sense to open them only in large cities with a large land plot. The productivity of such a car wash is even higher - up to 3,500 cars per day.

Self-service points can be attributed to a separate category of stationary car washes. The service is provided by the owners themselves. The cost of washing consists of the provision of premises, equipment, water and consumables. This format is now the most unclaimed among entrepreneurs.

The most optimal option in terms of payback, investment and income is to open a semi-automatic car wash.

List of rendered services

The basic service of any car wash is a body wash. It may include washing of carpets by default or as an accompanying service, paid separately. Additionally, enterprises of various types can offer their customers other services:

• engine wash;
• interior cleaning (cleaning windows, rugs, covers);
• body rinsing (a cheaper service, popular in bad weather, when there is not much point in washing a car);
• body polishing;
• interior dry cleaning (requires purchase additional equipment, including a washing vacuum cleaner, the service is performed for a long time and is quite expensive);
• cleaning of disks of wheels (removal of a deposit from a surface of wheels);
• pouring anti-freeze (in the cold season);
• tire pumping.

Serious car washes that provide a full range of services offer their customers the removal of bituminous stains from the body, the removal of anti-corrosion grease, and the purging of locks. compressed air and their treatment with a special liquid that prevents freezing.

Some entrepreneurs open a car wash in conjunction with a tire shop, a repair shop, a gas station, and even a roadside stall - there are a lot of business options here.

Choosing a place for a car wash

For a stationary car wash, more than 50% of success depends on choosing the right location. Opening a service in deserted places is the main mistake of an entrepreneur, which can nullify all his efforts. Placing a car wash in a residential area is possible only if the population is large here, the number of cars too, there are parking lots, parking lots and garages in large numbers.

In the classical sense, a car wash should be located in a densely populated part of the city. It is best to place it near:

• busy trails;
• large shopping centers;
• business centers;
• customs control posts;
• garage complex.

An entrepreneur can buy or rent land with premises. The latter option is more suitable in terms of investment and launch speed. If earlier there was a car wash in the room, then this will also save on plumbing, electricity and sewerage.

When looking for a ready-made premises, you need to pay attention not only to the location, but also to other factors. The presence of:

• convenient access and exit roads;
• a small parking lot for customers;
• food stall.

The lease agreement must be concluded for a long period of time - at least several years. And with self-construction, renting land is dangerous. It is better to take the money in the bank and redeem it.

Requirements for the premises and permits

For the work of a car wash, premises for washing cars, customer service (cash desk) will be required. Workers may need a locker room and a place to rest and eat. You will also need a utility room for storing equipment and consumables.

The requirements for interior decoration of the premises are not as strict as in the case of catering establishments, for example, but there is a need to comply with the sanitary zone. Its standards are specified in SanPiN 2.2.1 / 2.1.1.1200-03. Depending on the number of service posts, car washes are classified as hazard class 4 or 5. You can place them at the following distance from residential premises:

• 50 m - up to 5 posts;
• 100 m - more than 5 posts.

The leased land itself must have an exclusively technical purpose. Additionally, you will have to coordinate the opening of a car wash with the following authorities:

• traffic police;
• State fire supervision;
• architectural management.

We will have to bring sewer, water, ventilation and electrical networks in line with the requirements of supervisory authorities. For all equipment used, you need to obtain certificates and permits.

Special requirements are imposed on water not only at the outlet, but also at the inlet, if people come into contact with it. Waste water should be regularly checked for the amount of harmful substances (suspensions, oil products, bacteria), color, smell.

To get acquainted with all the requirements of the supervisory authorities, it is worth contacting the territorial divisions, studying the regulations, and only then start building or refurbishing the sink.

Car wash registration

The first step in opening your own car wash will be the choice of legal form. Usually people choose sole proprietorship or LLC. From the point of view of bureaucratic formalities, individual entrepreneurship will be easier to open.

When drawing up an application to the IFTS, you must specify the activity codes. In 2019, you need to use the updated OKVED2 list. According to it, code 45.20.3 - “Washing of vehicles, polishing and provision of similar services” is suitable for car wash activities.

"income";

USN "income minus expenses".

The car wash business is becoming more and more profitable. Every day, new cars appear on the roads of the whole world, the owners of which strive to keep their iron friend clean.

A car wash can generate income all year round. With the right approach, the business will pay off in the shortest possible time. What you need to know before opening a car wash.

Choosing the right place for a car wash

How profitable a car wash will be depends on its location. It is best to locate a car wash where cars are moving intensively. A large number of visitors are also provided for those who decide to place a car wash in a residential area of ​​the city, not far from service stations, gas stations and parking lots. Pay attention to the road leading to the sink and the direct entrance to it. If, for example, the institution will specialize in trucks, then the entrance to the car wash should be appropriate.

Suitable car wash area

At the initial stage of business development, there will be enough space in which 2-3 cars can be accommodated at the same time. Over time, the number of boxes can be increased. The main condition for the normal functioning of the car wash is a constant supply of water. When choosing a room, think about how expensive it will be to connect water and sewerage. After finishing the dry cleaning, the car interior should be dried in a warm room. Take care of the heating system, especially since it will be relevant for employees working in the cold winter months.

Choosing car wash personnel

Every client appreciates good relationship to themselves and the quality of the services received, so the staff should be as polite and qualified as possible. Direct control over the work of employees will not be superfluous. It is not recommended to save on staff salaries, because it has a direct impact on the quality of work. The price of services will be justified by their quality, and as numerous surveys show, most drivers are reluctant to save on car care, not sparing to pay a decent amount of money for a quality service.

Car Wash Opening Equipment

To start a business, you will need a washing vacuum cleaner or vacuum cleaner (worth about $ 500), a high-pressure apparatus with heating (about $ 1,500), a compressor (about $ 300). A cleaning system will not be superfluous, which will cost about $ 5,000. This is not the most important element, but rather an investment that will save money in the future by reusing treated water.

Car wash services

The average car wash provides services such as interior dry cleaning, car exterior washing, engine washing, body polishing, dry and wet cleaning. Be sure to think about how to make a random client a permanent one. It's a good idea to implement subscriptions for 10-20 car washes so that the cost of one car wash is less. In addition to the basic services, some additional services can be provided, for example, tire fitting, car service or a cafe. Delight customers with pleasant little things that will make them come back and use the services of the institution again. After washing, you can, for example, fill the windshield washer reservoir with water (in summer) and frost-resistant liquid (in winter) free of charge. Will attract new customers and such an interesting service as car washing sexy girls in bathing suits.

Advertising and promotion of a car wash

It is very important to demonstrate to potential customers all the advantages of your car wash. It would be nice to come up with non-standard advertising, for example, with the participation of celebrities. The main options for advertising are traditional - the media, the Internet, billboards, signs, flyers, business cards, etc.

Income

Business profitability depends on the season. According to statistics, most people who want to wash cars appear in spring and autumn. If the winter is warm and the summer is rainy, then in these seasons high income will be provided. Approximately 30 percent of revenue is spent on staff salaries, the same amount on consumables and payment for rent of premises, taxes, etc. Net income is approximately 40% of revenue. Speaking about the number of customers depending on the time of day, it should be noted that most often they come to the car wash at 8-10 am. Usually, the peak subsides by lunchtime to reach a maximum after 4 p.m., when many drivers stop by the car wash on their way home from work. At night, a car wash is rarely visited. Weekends are characterized by a smaller influx of customers.