Summer and winter sales: comfortable shopping during the discount period. When do the winter sales start and where you can save

The desire to save your hard-earned money is normal and explainable phenomenon both for the inhabitants of Russia, and for the spendthrifts-Americans or tight-fisted Europeans. But at the same time, everyone wants to eat well, dress well and rest. Combining business with pleasure, that is, not denying yourself every little thing, but at the same time not letting cunning sellers cash in on meeting their own needs is quite simple, if you know general principles savings.

It is very important to buy good things not at an inflated price, but at their real price. It will be possible to bring this rule to life if you know when winter sales and how long they last. "Why winter, and not any other seasonal ones?" - asks an inexperienced shopaholic. The fact is that it is during the cold season that such big and important holidays as New Year and Christmas, and each person considers it necessary to prepare for these important celebrations. Buying gifts for family and friends, replenishing the wardrobe with elegant things, or simply purchasing an expensive winter clothes- always a costly event, so it's best to know for sure when the winter sales begin. In Moscow, St. Petersburg, the capitals and major cities European countries, USA, Japan and United Arab Emirates there are their own schemes for attracting buyers, different rules and dates for promotions have been established, so it is wiser to prepare for sales in advance.

Perfect time to shop

Statisticians report that in a fairly short period of time before the New Year and Christmas holidays, people spend three times more money than at any other time of the year. There is no need to explain why the buyers themselves do this, but not everyone understands why stores agree to arrange mega-sales, because when winter sales begin, some boutiques, chain stores and shopping centers give customers half the original cost of goods.

The fact is that the buyer will make purchases in any case, and it is vital for sellers to attract him to their point of sale and at the same time not to let him go empty-handed. They go to different tricks: they offer gifts, discounts, bonuses and privileges (compensation for future expenses, Gift certificates in partner stores, entertainment venues, the possibility of purchasing several items at a reduced price, etc.).

Winter promotions, sales and other methods to attract buyers truly know no boundaries. However, the buyer should carefully monitor what the sales consultants are trying to impose on him, because very often the “gift” turns out to be a fiction or simply not worth the money spent on the purchase.

Season is open

First day winter discounts falls at the end of autumn, but keep in mind that this sale day is the most important event of the year for a real shopaholic. Its name is Black Friday. The tradition of organizing a mega-sale on the last Friday of November originated in the United States. On this day, buyers besiege stores, occupying kilometer-long queues from the night, and literally sweep away everything that comes their way from the windows. For one weekend, sellers receive revenue equal to a quarter of the annual turnover. The similar success of the event prompted the authorities of other countries to create their own "grand sale day". So, in London on December 2, the movement of cars in the West End area is blocked, 600 stores extend their work by 2-3 hours so that buyers can spend the money accumulated over the year to their fullest. The main Parisian sale takes place on the night of January 18-19.

When the Black Friday winter sales begin, it is not at all necessary to personally visit the noisy and crowded shopping centers. The trend of recent years is online shopping. The opportunity to make purchases from the comfort of your home chair, not only within your own country, but also abroad, attracts buyers all over the world with great benefits. In addition to discounts, online stores reward customers with free shipping, the absence of duties on certain groups of goods, and the possibility of returning or exchanging unsuitable or illiquid goods.

We grow beyond our years

Winter discounts begin to operate most often from the first decade of December. The fact is that in Europe and the USA, Christmas is a more important event, which is celebrated in the West on December 24, and it is customary to prepare for this holiday with maximum responsibility. Two weeks before important event retail outlets post ads that they can offer their customers discounts of 10-15%. The closer the holidays, the more significant the benefit from the purchase becomes. So, on the eve of prices are reduced by 25-30%.

After the New Year, or rather on January 7-10, total sales begin, and they last until Valentine's Day. The peak of the discount can be minus 80-90% on the price tag. It should be borne in mind that when a sale reaches this level, it is almost impossible to find shoes or clothes of the right size, cosmetics or perfume of the most popular brands and types in the store. When the sale of winter clothes, shoes, jewelry and accessories begins (from mid-January), the goods very quickly disperse from store shelves. But miracles do happen, and why not risk waiting for the final offer from the store?

Sales in the USA

Americans are famous for their high purchasing power and passion for spending money. Even when not own funds, the inhabitants of this overseas country do not see anything shameful in purchasing goods on credit.

Retail chains fuel this passion for shopaholism, and to further stimulate their customers, they have created a schedule of discounts and promotions, so Americans know not only the date when the winter sales begin, but also which days are the most profitable for shopping.

Christmas;
New Year;
King Day;
Valentine's Day;
Presidents Day.

Winter trading in Europe

About such a phenomenon as shopping tours across countries Western Europe, almost every inhabitant of our country has heard. A global update of the wardrobe and the purchase of New Year's gifts abroad has become a common thing for the inhabitants of Russia. This is not surprising, because when the winter sales begin in Moscow, Milan, Paris, London and Madrid are already selling out last year's assortment with might and main. Their total sales occur at about the same time and have the same “expiration date”:

France set sales time for official level and does not change the dates - from January 6 to February 16.
Italy - January 7 - February 28. Shopping in different cities this country can please in different ways, for example, in Milan and Bologna, shopping will be more expensive than in Rome.
Winter is the longest (all of December and January), here is a paradise for lovers of casual style clothes and everyday goods, for such goods there are always reasonable prices, and the choice is very diverse.
The countries of Eastern Europe have become no less popular destinations for shopping tourists. Poland begins a total sale, having ended the celebration of the New Year, Lithuania - after catholic christmas, last "red days" in the stores of these countries until the end of February.

We can afford everything

Unlike European or American traditions, sales in Russia have their own mental flavor and taste. From mid-December, when winter sales begin in St. Petersburg, Moscow and other major cities of the country, and until the end of the calendar winter, buyers are unlikely to be able to find price tags with minus fifty or more percent marks. The most profitable time for shopping will be February, because it is customary for us to stretch it for the whole of January, and stores do not want to lose their profits at all.

Unfortunately, it is more profitable for domestic buyers to go abroad to buy branded items and purchase them there. But as for the mass market, casual clothes and shoes, these goods are sold much more willingly than from world-famous brands.

Here it is not worth delaying until the end of winter, it is best to go shopping immediately after the New Year, otherwise the running positions will go past you.

Shopping without borders

Internet trading in last years is gaining momentum. Even inexperienced web users have the luxury of shopping abroad. Special intermediary organizations help with this. Moreover, large online stores create their own resources, including for Russian-speaking buyers.

Virtual stores follow global trends and arrange sales on the same level as traditional boutiques. It should also be noted that the prices there are much lower, because the organization of online commerce is a less expensive enterprise than the creation of a real store.

MEGA is one of the largest shopping and entertainment centers in Russia with over 2,000,000 square meters of retail space and over 265 million visitors a year.
MEGA are malls for family shopping where you will find big choice shopping as well as entertainment - all under one roof. Getting to any shopping center is always easy and fast. The nearest metro stations always have special free buses.
The first MEGA shopping center was opened by IKEA SHOPPING CENTRES RUSSIA in 2002. To date, 14 stores are successfully operating in such large cities as: Moscow, St. Petersburg, Kazan, Yekaterinburg, Nizhny Novgorod, Rostov-on-Don, Novosibirsk and Samara. Mega has three stores in Moscow. This is Mega Belaya Dacha, Mega Khimki and Mega Teply Stan.
MEGA Belaya Dacha has an area of more than 300,000 square meters, about 320 stores and approximately 8,500 parking spaces.
MEGA Khimki has an area of more than 210,000 square meters, about 215 stores and about 8,700 parking spaces.
MEGA Teply Stan has an area of more than 180,000 square meters, about 210 stores and about 9,000 parking spaces.

MEGA: Official website, catalog 2017

If you decide to replenish or completely update your wardrobe, then, of course, you should visit one of the MEGA stores in Moscow! But first, go to the page of the official Mega website, select the one you plan to go to and carefully study all useful information about passing on this moment events, sales and promotions, and in the future it will save you not only time, but also money. And now to Mega. Here you will find products of any style and size, for Everyday life and solemn occasions, for customers of all ages and for all tastes. Coming to the MEGA store, you can buy not only clothes and shoes, but also everything you need to create your image - from cosmetics to jewelry and accessories. Music lovers will find a lot of necessary things here - from CDs to musical instruments. For intellectuals - books and films. For athletes - everything from clothes and shoes for training, to various sports equipment. Those who are busy with home improvement are offered a large selection of various decor items, home textiles, and, of course, appliances that are necessary in any home.
Also, in each MEGA Shopping Center there are grocery stores (such as AUCHAN and Grocery Store Stockmann). Oh, and don't forget about our pets - in Mega you can buy everything for them - from food to fashionable clothes and specialized vitamins and veterinary medicines. You can view the catalogs of goods and discounts in Mega Belaya Dacha, Mega Khimki and Mega Teply Stan, both on the official website www.megamall.ru of the Mega company, and on our website in the section: "Open catalog". Also, many companies trading in Mega have their own Product Catalogs, which you can also see on our website in the "Product Catalogs" section by selecting the desired company in the quick search.

Mega Sale 2017. Discounts in Mega. Mega Promotions

In all stores located in MEGA Belaya Dacha, MEGA Khimki and MEGA Teply Stan, various promotions and Mega-sales are constantly held, where customers are provided with pleasant discounts and gifts. Our official website contains the largest amount of information about all events, including: discounts, promotions and sales, discount and bonus programs in the section: "Current promotions" or "Discount catalog", for all MEGA stores on this page, and for each Mega separately on the page: "Shopping centers", just enter this section and select the Mega you are interested in: for example, select Mega Dybenko and open the sales and promotions section.
Many famous fashion brands open their stores in the shopping center MEGA Belaya Dacha, Teply Stan and Khimki. There are: , C & A, BIGBRELLA,
CATERINA LEMAN, CARLO PAZOLINI, COLINS, GAP, FURLA, MANGO, PROMODE. GIZIA, INTIMISSIMI, LACOSTE, LADY & GENTLEMAN, MAMAS & PAPAS, MARKS & SPENCER, MASCOTTE, MASSIMO DUTTI, MEXX, MEUCCI, MORGAN, NIKE, ADIDAS, PUMA, PANDORA, RENDEZ-VOUS, re:STORE, OBI, AUCHAN and others , and for each store we provide information about their promotions, sales and discounts, which reach up to 90%. In order to get real pleasure from shopping, you do not need to be the owner of a "tight wallet" at all. Among huge amount stores you will always find those whose prices will be available to you; and together with the discounts operating in them, they will pleasantly surprise and delight. All stores offer their customers discount cards, hold weekly promotions and seasonal sales. There is also a branded promotion, this is a night of sales and discounts in Mega.
When you have already made all your purchases or just want to take a break, then at your service in MEGA there are many cozy cafes, coffee houses and fast food restaurants, where various cuisines of the world are presented.
But MEGA is not only a shopping center - it is a great place for interesting and useful leisure activities. For fans active rest right in the center of the complexes there is a skating rink. For movie lovers, each MEGA has modern multiplex cinemas Kinostar de Lux. Well, for those who come to MEGA with children, there are playgrounds and children's rooms on the territory, where attentive professional animators will be happy to entertain your children while their parents are shopping. Interesting draws and concerts are also periodically held in MEGA shopping centers.
For the greatest convenience of visitors, all MEGA shopping and entertainment complexes have ateliers and shoe repair shops, laundries and dry cleaners, pharmacies, beauty salons and express manicure and pedicure, photo printing, mobile phone shops, travel agencies and, of course, banks and currency exchange.
MEGA creates all the conditions for convenient and pleasant shopping, delighting its customers with the widest range of goods and provided with real discounts!
We are always glad to see you in our shopping and entertainment centers.

Was yesterday in MEGA Khimki. I went to Calvin Klein and was pleasantly surprised by discounts up to 30%. I bought myself a cute puffer jacket. If not for the action, it would be a little expensive for me, but the thing is branded and the price is acceptable. Very satisfied. I imagine my girlfriends will be jealous when they see it.

Alenka

My girlfriends and I always go to Mega when we manage to beg for money from our parents. Mom says that's how my taste develops. I love the Zara store very much, there are such cool things, although I rarely buy expensive ones for this, but my favorite things from Zara and my girlfriends are jealous.

Catherine

My friends and I often take our blockheads to the skating rink, and we ourselves sit drinking coffee and gossiping (well, you understand me), and if someone needs something, the advisers are already there. And it’s fun and the children feel good, and they’re positive at home, and the husband doesn’t twitch (he knows where to look).

Svetlana

I constantly monitor Mega discounts, promotions and seasonal sales on the sites. Saved a lot of money. However, the quality remains high. Fortunately, I live five minutes from Mega-Khimki, so I go there often and taught my husband. Almost the entire wardrobe was bought for him in Mega. Great store and excellent service.

Anna

Yesterday we went to Mega-Khimki with the children to buy gifts and update our wardrobe. We spent almost seven hours there. We bought everything you need, and everything that is not very, but useful (as my wife said when they began to sort out the purchases at home). Children arrive in complete delight, although they are tired, they received a lot of impressions and beautiful things. The choice in Mega is huge and the prices are affordable, and the quality matches. So Mega has become our family's favorite store. P.S. There are also many places in Mega where you can eat inexpensively and tasty. Thanks Mega.

Lena

Mega is great! For me, going there for shopping is a whole ritual. I specifically choose a day to spend it slowly and with pleasure in my favorite store. Go through your favorite departments, see what sellers offer, what discounts are available; then sit quietly to drink coffee (and you can have a bite to eat - the choice of establishments is very large). And then go shopping! Well, isn't that great? And then, when you calculate how much you saved on discounts, while buying everything you wanted, you understand that Shopping in your favorite Mega is just a holiday! By the way, if there is an urgent need to buy a certain thing, I immediately go only to Mega, because I know that I will definitely find it there!

tanyusha89

I love Mega-Dybenko!

Katya1985

Were in Mega bought things. super service! thanks!

Alina Sergeevna

Thanks to the management of the store for a wide range of products.

When do clothing sales usually start? Sincerely, Julia.

Fashionistas often worry about when they start summer sales, or vice versa winter. After all, this is a great opportunity to buy your favorite thing at a much more pleasant price than in the high season. But how not to miss this event?

In fact, the stores do not have a single deadline for the price reduction to begin. Dates are influenced by the remaining stock of the collection, its popularity and other factors.

Summer discounts

But still there are certain periods when you can expect discounts. AT summer time this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave is in June. Discounts at this time are minimal, do not exceed 30%. However, they should not be ignored. After all, right now there is a great chance to find the right basic thing or an eye-catching dress. Popular sizes sell out quickly, so the next wave of price cuts will be pretty limited.

Some brands have specially allocated places in stores, the so-called corners, for the remnants of past collections. There you can find things at a discount and not in the season of sales.

In early July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In some stores, sales are held in one stage, and begin just in July. Discounts from such brands immediately maximum.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, opening hours are increasing. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Discounts in winter

If you are interested in when the winter sales begin, then you should be on the alert by mid-December. The decline in prices may continue until mid-February. There is no single system for stores, as in summer. Some provide discounts early, others seek to squeeze more out of the hype before the New Year. Therefore, it is necessary to follow your favorite brands.

How to find out when a sale starts

What to do in order not to miss the long-awaited moment? Stores are often reluctant to provide information about such events. In some brands, without any prior announcement, the windows are changed overnight. You can find out about the beginning of discounts only by coming to the store.

To avoid similar situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply upon request, in other cases a purchase for a certain amount may be required. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. Just remember to leave your number. In addition, some stores practice closed sales. They are held exclusively for regular customers and before a massive price reduction. So higher chance of finding good thing its size.

Most brands have their own websites. On them you can get acquainted with the collection, as well as subscribe to the newsletter. Then information about the beginning of discounts will come to email. If you have already tried on the set and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because the shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should follow these simple recommendations:

The most important rule - before going shopping is to make a list of necessary purchases. In a period of low prices, you can get carried away with studying the range and forget about what is really necessary.
It is worth planning a budget: how much is allowed to be spent on essentials and how much is left for spontaneous decisions.
The selected item must be carefully inspected before purchase in order to notice a possible defect.
It is recommended that you carefully examine the contents of the shelves. because of a large number people the right size may not be in the right place.
It’s not worth thinking about the thing you like for too long. If you postpone it even for a short time, then it is quite possible that someone else will like it.
If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or girlfriends, you need to focus on your feelings.

Nice shopping clothes

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when shopping is likely to take a lot of time. It is worth planning your route so that you have the opportunity to take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothing is that it should be comfortable, loose enough, and easy to take off. Things with intricate locks and ties are best left for another occasion. After all, even if the plans are to buy trousers, it is possible that you really want to try on a pretty blouse as well. Therefore, the entire set should be fairly easy to remove.

Shoes should also be comfortable. It is best to choose a pair without heels. At the same time, it is worth wearing slip-ons, and not sneakers or sneakers, because then you won’t have to mess with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. AT different models shoes, the proportions may vary slightly, without trying on this cannot be seen.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet of the original shape can leave a hook on a new item during the fitting process. Large earrings are also able to cling to fabric. In addition, bright decorations affect the assessment of the item used. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for a bag. It is not desirable that this accessory be big size, as it will hamper movement. It is best to choose a medium bag, roomy enough to fit all the necessary things. Lovers of small handbags can limit themselves to a miniature clutch. All the same, the store will pack the purchase in a branded package.

Makeup when shopping is appropriate minimal. War paint can stain the item chosen for fitting. Hairstyle should be done with which is comfortable. Long hair is recommended to be collected in a bun or braid so that they do not interfere.

Shopping is a great way to relieve stress and cheer up. But it also needs to be approached correctly. Make a plan, choose the right clothes and, of course, follow the summer and winter sales.