How to start a flower business the right way. How to open a flower business: profitability, opening nuances and pitfalls

How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

• How to start opening a flower shop?
• How to choose wholesale suppliers?
• What equipment to choose for a flower shop?
• Conclusion
• How much can you earn selling flowers
• How much money do you need to start a business
• Which OKVED to indicate when registering a case
• What documents are needed to open a shop/pavilion
• What taxation system to choose for a flower shop
• Do I need permission to open a flower business?
• Flower trade technology

If you are still thinking whether to start working in the flower business, open your own store, carefully study the positive and negative sides. The following advantages can be listed:

1. Big markup. Selling goods can be much more expensive than cost. Engaging in the sale of flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
3. Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.

Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.

How to start opening a flower shop?

The right choice for setting up a kiosk. This factor is of great importance for the business, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:

1. Trade points at public transport stops, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
3. Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. It can be soft toys, plants in pots, different types packaging and souvenirs.
4. Internet shops. AT countryside there are very few such offers, so it is promising direction sales.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. roses from South America delivered in cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.

Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.

In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. The costs are minimal, for paying utilities and rent large sums will not be required. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. For work, you will need racks for goods, allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
3. For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget consumables. Allocate about 25,000 rubles for this.

Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.

If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer, the figures will be lower.

It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for the design of bouquets.

The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.

Conclusion

Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.

Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers

Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then the net profit can be expected in the order of 75-85 thousand rubles a month. Although in good location and during the holidays, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.

How much money do you need to start a business

Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.

Which OKVED to indicate when registering a case

To register a business selling flowers, you need the following codes:

• 48.32 - for the retail sale of flower products, including fertilizers and seeds;
• 61.2 - for online retail sales via the Internet;
• 12 - for the sale of bouquets with courier delivery to the customer.

What documents are needed to open a shop/pavilion

In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.

What taxation system to choose for a flower shop

The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).

Do I need permission to open a flower business?

The sale of flower bouquets does not require licenses or special permits. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.

Flower trade technology

The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For the location of the flower shop, places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. AT holidays it would be nice to offer flower products for office workers, making a mutually beneficial discount for buying a large number of bouquets. Do not forget that too "flashy" packaging will overshadow the natural beauty of the flower, the design of the bouquet should be stylish and original.

Courier delivery of flowers has gained wide popularity, when someone who is very far away, simply via the Internet or by phone, organizes a congratulation for dear person. Your website with examples of unusually designed bouquets and compositions to order will significantly increase the demand for your flower products.

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need very little start-up capital. And income during the holidays can be impressive. However, everything just seems at first glance. Flower business requires a lot of time and effort. And in order for the business to really bring profit, it is also necessary to understand the proposed plants.

The basic principle

People most often go to a flower shop in a good mood. The task of the business owner is not only to maintain a positive mood of the client, but also to feed it. Flowers in the salon should always have an attractive aroma and appearance. The seller must be friendly with the client. The ability to attract a buyer is a good trait. You need to be able to guess consumer desires, recommend to the buyer the most suitable bouquet for a particular case.

The flower business is graceful and sophisticated. There is no place for bad mood and unfriendly treatment. If an entrepreneur behaves correctly, he can also make good money. The margin for flowers is usually 90-150%. And to open a small shop, you will need no more than 7000 USD. e. You can quickly promote a flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found near almost every metro station, in underpasses and on crowded streets. The disadvantage of this format of doing business is a huge competition. Two vendors can be just a meter apart. But there will always be plenty of customers. After all, you usually have to work in this format where there is always a huge flow of people. It is not always possible to get regular customers. Along with this, flowers are excellently sold not only on weekends and holidays, but also on working days. The main segment is young people who are in a hurry for a date. Based on this, you can put a flower pavilion near a small square or park. After all, this is where you can most often meet lovers.

It will take a little effort if you need to open a flower business from scratch. Feedback from entrepreneurs shows that all preparatory work takes no more than a month. All you need to do is to arrange a rental site, find flower suppliers and purchase a tent or pavilion. Here it is necessary to take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, you should give preference to a heated pavilion. Otherwise, the flower business will turn into a seasonal business. In harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that loses its appeal very quickly. Therefore, the trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it’s worth starting work on the eve of the holidays. At this time, sales will be the largest. Further, people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, let the hired employee distribute leaflets with detailed information About Store.

Complete flower shop

This option is suitable for those entrepreneurs who have a starting capital of at least 7000 USD. e. It is worth choosing a room with an area of ​​​​at least 30 m 2. How more space will be on the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers flowers in pots, artificial decor, related care products. garden plants. The larger the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, but carry away much more.

If one seller can work in the pavilion, then there should be several of them in the store. One specialist should be responsible for arranging the bouquets. It can be a trained employee who has an out-of-the-box thinking. Both ready-made bouquets for sale and under the order can be created. The most demanded segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in the format of a store will require some effort and financial costs. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will certainly turn to a flower shop that works longer.

Floral boutique

Most interesting ideas flower business associated with the opening of a floristic boutique. Everything must be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales assistants, a catalog for choosing products, etc. A ready-made flower business will bring huge income if the boutique is located in big city. For provinces, this format is not quite suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that finished work will also cost a lot. Only a few are willing to give an impressive amount of money for a perishable product. AT small town it would be unprofitable to work on such a principle.

In order to open a floristic boutique, it is worth having an amount of starting capital of at least 20,000 USD. e. For work, you will have to rent a large room. Shopping room must be at least 60 m 2. For a business to be truly profitable, it is worth carefully selecting employees. To work in a boutique you will need: an administrator, an accountant, several florists, sales assistants and a cleaner. If everything is organized correctly, it will bring about 3000 USD per month. e. net income flower business. Feedback from the owners shows that this is enough to pay off the investment within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach out to corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All that is needed is to establish links with restaurants that regularly host events. In the future, the flower business can be expanded. A network of boutiques in a big city will bring really good profits.

Online flower shop

With the development of information technology, more and more businessmen are abandoning the traditional conduct of their own business. The field of floristry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today, the delivery service of bouquets is very popular. This is due to the acute lack of time. People are always in a hurry somewhere. And some are just too lazy to once again go to the store. You can place an order in advance using your home or office computer.

The least expensive is a similar flower business. Where to begin? First of all, you need to choose a room in which flowers will be stored for future bouquets. It can be a room with an area of ​​​​10 m 2. An important point is the temperature in the room. In order for plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential customers can place orders online. Without your own website, you cannot start a flower business from scratch. Feedback from entrepreneurs shows that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a true professional. You can find a lot interesting offers about creating any sites for the minimum price. They should not be trusted. It is better to contact a good web studio that has been operating on the market for more than a year. For a quality site you will have to pay about 1500 USD. e. This is the largest expense item. Further, the entrepreneur only has to buy flowers to create bouquets and start work.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer commercial equipment for various types of businesses. It is worth remembering that starting a flower business involves attracting a large number of visitors. And people can be interested only in the colorful interior and the professionalism of the sellers. The highlight of the retail space can be designer shelves with flowers. It is better to entrust the manufacture of furniture for the store creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To prolong their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in the flower shop should be in a storage room, hidden from visitors. People like to think that the rose went on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special storage conditions.

flower shop specialists

The personnel issue in the flower industry is quite acute. The selection of personnel should be given special attention. It depends on the professionalism of the sellers how quickly the investment can pay off. Only people with unconventional thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the care of various plants. The seller not only creates designer bouquets to order, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are held in almost every major city. The necessary information can also be found in real time. But the crust, which tells that a person has completed the courses, does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

The ability to sell is another positive quality of a specialist working in a flower shop. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate for the working day is set, but also the percentage of sales. An employee will want to sell more to get more money for their work.

It is worth starting a flower business from scratch not only with the selection of qualified florists and sellers. You will also need an accountant and an administrator. If this is an online store, you can not do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to the workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is the key to a successful business in any field.

Choose an assortment

Depending on what format of work was chosen by the entrepreneur, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Without them, the flower business is impossible. Is it profitable to sell plants if there is no suitable place to store them? A good income will be only if a good turnover is ensured. Otherwise, it makes no sense to purchase expensive cut roses, asters and lilies.

How to open a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in bulk abroad and arrange delivery to their own warehouse. The entrepreneur has the opportunity to come here and choose the most suitable plants for sale. This option of cooperation can be beneficial for owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should make a deal with foreign partners directly.

In the assortment of a flower shop or boutique there may be not only cut flowers or ready-made bouquets. A lot of buyers are addicted to indoor plants. Such products should also be offered. The seller must know full information about a flower in a pot, as well as how to properly care for it. After all, many plants have an impressive price. And a flower can die in just a few days, if you put it in the wrong place or forget to water it several times.

Additionally, in a flower shop you can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special means against wilting plants

Even in the presence of high-quality refrigerators and freezers, flowers can fade quickly enough. This is due to the rapid reproduction in a humid environment of pathogenic bacteria. You can’t do without special chemicals for caring for plants in a store. How to start a flower business without knowing about specialty probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to care for flowers for a month.

In addition to probiotics, special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and citric acid can be used in the store. However, you can not overdo it in the matter of caring for plants. The problem is that all of the above funds can kill the flower's native immunity. After the buyer puts the plant in ordinary tap water, it quickly withers. Therefore, special chemistry can be offered to the client at the time of sale. Moreover, the cost of the powders are very low.

Summing up

So how do you start a flower business from scratch? The first thing to do is to draw up a plan of action. We must remember the advantages and disadvantages. The margin for flowers is more than 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Good flowers are sold before the holidays and in summer months. In winter, it can be very difficult to earn even to rent a room.

* Calculations use average data for Russia

331 000 ₽

Starting investments

265 000 - 330 000 ₽

53 000 - 111 000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will amount to 682 thousand rubles.

1. Flower shop. Project Summary

Every year the volume of the flower business is growing, which indicates the active development of the industry. Today, the business idea of ​​​​a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the population of the city aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high profits in the long term;

business profitability of 20-30%.

For the implementation of the flower shop project, a room is rented with total area 20 m 2, located in close proximity to the shopping center. The volume of initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: the arrangement of a retail outlet, the purchase of flower products. Own funds will be used to implement the project.

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The financial calculations of the business plan cover a three-year period of the project's operation. It is anticipated that after this time, business expansion will be required. According to the calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are forecast. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

2. Description of flower shop industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them has firmly established itself in Russia. Therefore, flower shops always find their customers, despite the season and economic crises. The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even in times of crisis, flower shops are actively conducting their business - only the emphasis on sales is shifting, preference is given to budget options, but sales of flower shops do not decrease.

Over the past few years, the Russian flower market has been demonstrating active growth. The statistics of market volumes testify to the dynamic development of the flower market. Every year, the market volumes are increasing - for the period from 2011 to 2015, the volume of the cut flower market in physical terms increased by 1/3.

Figure 1. The volume of the flower market in real terms, billion pieces, 2011-15

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. The value of the flower market, billion rubles, 2011-15

To date, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $40 billion.

Thus, a flower shop is regarded as one of the most promising business ideas, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk also increases. The main threats are related to the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Flower sales peak in February, March, May, September and December, and the summer months are considered the "off" season, which can cause a significant reduction in profits. In addition, flowers are not stored for a long time - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when pricing, assuming that about 60% of the flowers will not be sold.

Another risk is the flower shop's heavy dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany. This risk lies in the possible growth of the exchange rate, the likelihood of a ban on the import of flower products from some countries, the tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports falls on the Netherlands - 44.7%, the second and third place is occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of deliveries.

Figure 3. Distribution of producing countries by volume of deliveries in physical terms in the Russian Federation, 2014

Roses account for 43% in the structure of flower deliveries. The second most popular flowers are chrysanthemums - 24%. The top three is closed by carnations, the share of supplies of which is 22%. In general, in recent years, the leaders in supplies have remained unchanged, but there is a tendency to popularize exotic, unusual colors. Recently, flower shops are trying to diversify their assortment and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

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Pricing in the market consists of two components - the amount of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in prices. On average, the pricing policy in the flower market implies an extra charge of 100-300% of the purchase price.

In most cases, the retail sale of flowers is carried out in the form of flower pavilions and stalls - 70%, about 10% falls on flower shops, flower shops and boutiques designed for the premium segment are less popular. Recently, online stores are gaining popularity, which are a less risky model of the flower business.

Analysis of the flower market showed the relevance and relevance of this business. The main advantages are a relatively quick organization and start of work, the absence of licensing activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for goods and a level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy , exchange rates, pronounced seasonality, high level of competition.

3. Flower shop. Description of goods and services

The main activity of the flower shop is the retail sale of flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

flower courier service;

floristic decoration of celebrations;

sale of related products (postcards, soft toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floral compositions for decoration.

Ready-made ideas for your business

The range of additional services of a flower shop can be much wider - it depends on the format of the store and its goals. To form a list of services in a flower shop, it is recommended to study the services of competitors. To date, the sale of standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floristic services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia), taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Making floral arrangements and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Services for the design of premises are provided by prior order, taking into account the wishes of the client;

Bouquet order by phone– To save the client’s time waiting for the bouquet, the store provides a pre-order service. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop. Sales and Marketing

Statistics for medium and large cities allows us to form a typical “portrait” of a flower shop client: 57.9% of men, 42.1% of women, average age buyer - 35 years, material wealth - average. In accordance with the above statistics, the target audience of the store is also determined - the population aged 20 to 50 years with an average income level.

The first step is to analyze the competitive environment. This will allow you to assess the level of demand and business threat, develop your competitive advantages and decide on a marketing strategy. creative services presented in your store.

When planning an advertising campaign for a flower shop, it should be borne in mind that promotion channels such as advertising in newspapers, on radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, outdoor advertising will be the most effective. In addition, one of the parameters that determine the competitive advantages of a flower shop is a favorable location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a lot of passer-by traffic.

In addition, it is recommended to create in social networks group and profile advertising products. Creating a website for a flower shop is completely optional, especially if you plan a small flower stall. Setting the price for the sold goods of a flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy be flexible enough - this will satisfy the demand both in the budget and in the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also provide for the creation of your own logo and branded packaging, which will become the hallmark of the store. The development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Do not forget about such a form of advertising as word of mouth. Therefore, the best advertisement will be fresh flowers and the professionalism of florists who can create beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, selection of location and premises, recruitment, purchase of equipment, search for suppliers of flower products, sales planning and purchase of goods. Next, we will take a closer look at each of them.

1. Registration with state bodies. Retail flowers is an unlicensed activity, which simplifies the process of collecting the documents required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

Ready-made ideas for your business

It is not necessary to enter the entire list of codes, but if you plan to further expand your business, it is recommended that you enter all of the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and production control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: register of disinfectants;

SES hygienic permit or relevant quality certificates.

2. Location and choice of commercial premises. The main criterion for choosing a location is high traffic of people. It can be street intersections, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a room of 20 m 2 is suitable - this will be enough for a retail space and a small room for storing flowers. For the implementation of the project, it is planned to rent a room near the shopping center. The area of ​​the leased premises is 20 m 2, average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of the flower shop are florists. It is recommended to take a responsible approach to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. During the daily operation of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature of +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigerator. The cost of such equipment is 50,000-70,000 rubles, and the installation averages 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account small working equipment that florists will need to make bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will be an average of 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key when organizing a flower business, since the work of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. The choice of suppliers is a rather responsible and painstaking work.

6. Planning of sales and purchase of flowers. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated terms can lead to either store downtime or losses due to product damage. Another task follows from this - an established system for the delivery of flower products. Keep in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. To fill a trading area of ​​15-20 m 2, an initial purchase of approximately 70,000 rubles will be required. At the same time, the additional purchase of the assortment will amount to 10,000-15,000 rubles.

Flower shop sales planning is based on the seasonality of the flower business. Sales peaks fall on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate schedule of revenue volumes by months is shown in fig. 5 - it shows the peaks and declines in flower sales.

Figure 5. Dynamics of sales volume of flower products by months

Predicting the income of a flower shop is quite difficult. In each case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For a forecast in this project market averages will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, the monthly revenue will be 267,150 rubles.

Table 2. Planned sales of a flower shop

6. Organizational plan for a flower shop

For the functioning of a flower shop, you will need to form a staff:

Director- store manager, combining the work of an accountant and a procurement logistics specialist. The director may be the business owner himself;

Florists– employees who are engaged in the preparation of compositions and the sale of bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for a successful business, flower sellers must not only be able to make bouquets and get along with customers, but also know the psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists, you should take it into account. General fund wages will amount to 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with a courier service is necessary. The market currently offers various options courier services that are interested in cooperation with legal entities. The average rate of 1 delivery in the city is 250 rubles. Usually stores, providing such services, make an extra charge of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, the profit from it is not taken into account in this project. In case of successful business development, it is planned to hire a courier driver who would deliver flower products. At the initial stage of the business, having such an employee on the staff is not profitable.

7. Financial plan for a flower shop

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its business. To launch the project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in technical equipment and shop furniture; 45% of investments - for the initial purchase of flower products and the formation of a fund for paying rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

The fixed costs accounted for in the business plan consist of rent, utility bills, payroll, advertising costs, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. The fixed costs of the flower shop also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue. In the structure of costs, the share of the payroll is 47%, the purchase of flower products - 25%.

Table 5. Flower shop monthly expenses

8. Performance evaluation

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be 156,000 rubles. It is planned to reach the planned sales volume in the third month of operation. Profitability of sales in the first year of operation - 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of a flower shop

The flower business comes with a variety of risks to consider when planning:

Flowers are a perishable commodity. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. It is possible to reduce this risk by choosing reliable suppliers and competently drafting a contract;


The cyclicity of the flower market and the episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to mitigate its impact by opening new business segments and introducing additional services;


Errors in estimation of sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk by collecting statistical data: installing a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal volume of purchases and draw up a weekly plan. Small flower shops adapt to the format of work within 1-2 months;


High level of competition in the market. It is possible to reduce this risk with a well-thought-out marketing strategy of a flower shop and the achievement of certain competitive advantages;

The flower business attracts, first of all, with small investments and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should take a responsible approach to organizing a business.

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The main nuances of the flower business

To create a business on flowers, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quite quickly. As a result, it will be necessary not only proper care behind the flora of your store, but also careful planning of purchases of goods.
2. Product rates. The prime cost of flowers is quite low, but the margin on them is from 100 to 150 percent. Only a limited list of goods, such as medicines or weapons, has such significant indicators. To maximize the return on business, the owner must take this fact into account.
3. Flexibility. A flower business does not require a significant start-up capital, and just as importantly, it does not require much effort to close the business.
4. Seasonality. Revenue will change depending on the time of year. Superprofits will be on holidays, a time when gifts in the form of flower bouquets will become the main manifestations of attention. The least profitable season for business will be summer, when people will have the opportunity to grow flowers on summer cottages or just collect them in the parks.

Flower Business Forms

The next step after deciding to engage in the sale of flowers will be the choice of the form of this activity. There are several flower business formats, each with its own advantages and disadvantages.

Flower business happens:

• flower tents;
• small flower shops;
• flower online stores;
• flower boutiques.

flower tents

The main disadvantage of this format is a large dependence on the location. It is important to understand that it will not be possible to avoid competition here, and standing side by side two different tents with flowers is normal. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry on a date.

Due to the small dimensions of the room, it is simply impossible to provide due attention to the care of flowers. The owner will be required to place products as closely as possible on a few shelves and at the same time not harm the quality of the goods.

Little flower shops

We are talking about full-fledged flower shops with an area of ​​​​30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Locating outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which can be increased by the area of ​​\u200b\u200bthe premises. In addition, staffing needs to be expanded. If one seller could work in the pavilion, then the store should have several employees, and with the desired education of a florist.

Flower online stores

Many businessmen already have popular online projects for the sale of flowers today, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a transaction. As a rule, people do not have much free time, in this regard, buying from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is the development of a website. The creation of such a portal should be done exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance of this stage cannot be neglected, so it is best to contact a reliable web studio.

Also an important role is played by the room for storing flowers and the organization of delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the temperature in the room should be around 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

flower boutiques

The most expensive at the start, but at the same time the most profitable format of the flower business is a salon. The area of ​​such a room should be at least 60 m2.

The prospects for a flower boutique are practically unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded mainly due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. For such a product, in the end, the client will need to pay a round sum, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features of this form is the ability to work with corporate clients. Contracts and agreements concluded with various organizations immediately take the most significant positions in the income of your business.

Photo gallery

flower pavilion Flower shop An example of a flower online store flower salon

Step-by-step instructions for opening a flower business

After a thorough analysis of all the advantages and disadvantages of opening a flower business from scratch, you need to go directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, which will include all the steps necessary for implementation.

The sequence of actions is as follows:

1. Registration of documents.
2. Supplier search.
3. Finding a shop space.
4. Purchase of equipment.
5. Personnel selection.
6. Assortment compilation.
7. Advertising.

Paperwork

The procedure for registering a business is simple and does not take much time. But in addition to registering an IP at a point of sale, there must be a list of documents, most of which should be available to customers.

These documents include:

• trade license;
• the conclusion of the sanitary and epidemiological station on compliance with the standards;
• book of complaints and suggestions;
• packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and the pricing policy that is relevant to you. For example, a product from Colombia has a low price, but the speed of sale should be as fast as possible due to the low quality of the product. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are distinguished by a more expensive price, while the shelf life is much longer.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

It is necessary to focus on the goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

1. Basic purchase. Those positions and their number that are sold in any case. Through the main purchase, the range is replenished with a pre-order, this will save you time and effort in the future. In addition, there are discounts on basic purchases.
2. Additional purchase. Requiring a certain experience in business process. Flowers of a certain variety or type are purchased, which are supposed to be sold. There are no constant values ​​in this case and cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, respectively, purchases are made in much large sizes. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Shop space search

When searching for and choosing premises, businessmen are guided, as a rule, by the degree of population of the place in which this premises is located.

The outlet may be located:

• in the tone;
• in the pavilion
• in a separate room;
• on the first floor of a residential building;
• in the mall.

If there is a need to save on rent, then you can choose a shopping center.

When concluding a lease agreement, there are also some nuances. In particular, it is important to clarify whether utilities are included in the amount of monthly payments.

This video tells about the right choice of premises for a flower shop. The material is taken from the UFL flower delivery channel.

Purchase of equipment

Of the mandatory purchases, it is worth highlighting the cash register. Its cost varies from 9 to 15 thousand rubles. It will be desirable to purchase a refrigerator, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most popular type of packaging, it is mandatory to purchase.

In addition, you should pay attention to other means of registration:

• grid;
• tape;
• felt;
• matting.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

Of particular importance in the selection of personnel is the creative potential of the employee. Flower shop employees must have out-of-the-box thinking, originality and creativity are the main qualities. For salons that deal with designer products from flowers, a highly qualified employee with the education of a florist is needed.

In addition to customer service staff, large establishments will need an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood, the task of the employee is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no universal selection of products for all forms of flower business. Due to its characteristics, each format requires a certain range of goods.

For pavilion

Small tents, stalls and pavilions are limited to the selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when buying similar goods, it is more profitable for small enterprises to work through intermediaries.

Among the most popular types of cut fresh flowers, the following can be distinguished:

• carnation;
• chrysanthemum;
• rose flower;
• gerbera;
• tulip.

For shop

Shops and flower boutiques significantly expand their range.

It may include:

• cut flowers, including exotics;
• designer bouquets;
• decorative indoor plants;
• flower care products;
• soils;
• pots and vases.

Some establishments diversify their assortment with:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign in the case of a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford to advertise on television. Internet projects place information about themselves on various third-party portals and various banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market shows good growth rates, which means that it is possible to enter it in the coming years.

The flower business can be called one of the most profitable in the middle segment, if it is properly organized and understood in its nuances. A small business will not bring large incomes, but will be a good launching pad for future expansion. On the other hand, it can bring losses. To start making good money and not lose your investment, let's figure out how to open a flower shop from scratch and successfully run a business. To begin with, let's define the scale of the future trading enterprise. It could be:

salon or shop medium area 60-80 sq. meters;

a small point on the street under a canopy or a kiosk 8-20 sq. m;

department in a shopping or entertainment center 10-25 sq. m.

With freedom in funds, it is better to invest them immediately in the store, because with correct location he will bring more than 100,000 rubles a month, while a small outlet will give no more than 50,000 rubles. The point here is not the quantity of fragrant goods sold, but the status of the salon, assortment and prices.

A kiosk or street point focuses on cut flowers collected in bouquets. In addition to freshly cut flowers, a flower shop can provide the buyer with floristic compositions, picking up bouquets to order, decorating rooms, holding master classes, exhibitions, competitions, offering designer decorations for interiors along the way, selling indoor plants. In addition, rich customers who are interested in expensive products will never go to a kiosk or tent, but will go straight to the salon. Thus, the most profitable business will be to open a flower shop, not a kiosk.

Investment size

Step-by-step instruction

Having decided to open a flower shop, you need to look for a suitable place and carefully study the scope of your business. future activities: hot goods, suppliers, terms and conditions for the existence of a living product, the presence of competitors and their range. The close proximity of competitors will be unprofitable, but it’s worth learning from them. A new store with a salon in a similar direction must be separated from yours by at least 2 blocks. However, looking at them, you can see and determine not only the cost of goods, but also your future audience. If the pavilion is replete with expensive offers, and competitors are not sitting idle, then the demand in this area is for expensive, premium goods.

Repair and decoration of the premises

Having dealt with the place, suppliers, competition, you can start looking for suitable premises and designing your business. If there is a financial opportunity, a store or trading floor it is better to purchase the property without fear that the tenant will change his mind and ask to vacate the premises. Renting is an option for a more budgetary promotion. In any case, the inside and sometimes outside of the store will need to be redecorated.

Note that the simplicity of the interior when focusing on the premium segment will spoil the first impression of wealthy customers who enter it. Even when trading medium-priced and cheap goods, it is necessary to maintain the spirit of beauty and artistry. Then, even if not the first freshness, a simple flower product will be perceived by the buyer as quite acceptable for the middle class. Do not disdain architectural decor, glass, mirrors, large chandeliers, lamps, lighting. In connection with the need to maintain a certain temperature for the well-being of plants, it is worth considering a climate control system.

Flower shop equipment

Shelves, showcases.

Stands, shelves, racks.

Work tables, counters.

Buckets, containers, vases.

Light boxes, lighting.

Refrigeration equipment.

Tools for cutting stems.

Selection of assortment

At the beginning, it is not recommended to buy rare and unfamiliar flowers, it is better to do it later, when the flower business gets on its feet and develops a client base. Even if you are going to trade Blooming Palms, Cussonias and Oleanders later, it is better to start with the most popular ones, which include:

carnations,

• chrysanthemums,

  garden daisies,

• hyacinths,

For decorating floral compositions and bouquets, it is desirable to have a supply of fern, Umbrella, Asparagus, Nephrolepis or other decorative additions to add to bouquets. In winter, the paws of coniferous plants will come to the place. They will create great New Year's combinations. Let's add to this foil, packaging film, ribbons, baskets, boxes, pots, planters, vases and other paraphernalia necessary for packaging, maintaining and displaying flowers. Domestic and foreign manufacturers are selected as suppliers. This will largely affect the cost and range.

Hiring

The boutique will require a minimum of 2 sellers working in shifts, a florist and an administrator. You will need to hire a cleaner. For the first time, an entrepreneur can act as an administrator himself. His duties will mainly be to accept applications in person, by phone or through the website, if there is one. Payment of sellers will be 15-20 thousand rubles per month. Experts recommend setting the minimum wage for employees and assigning a percentage of the proceeds. This will help to maximize the interest of staff in the sale of goods.

The cleaner is paid - 5-7 thousand a month, she can be coming. Many send staff to special courses in design and floristry, which will cost from 10 to 40 thousand rubles. You can not hire a florist in the first months of work, since his services are quite expensive. Later, you can either hire a separate specialist, or train your employees.

Choosing a building in which the store will be located is not easy. In addition to the lack of competition nearby, you need to take into account a lot of nuances. When choosing, the calculation must be done either for high traffic, or for the level of residents. If the area is prestigious, with elite buildings, you can count on a sufficient number of "expensive" clients.

It is necessary to take care of the availability of the future store. It is necessary to provide good access roads for cars, free parking. You will probably have to improve the nearby territory: lay paving slabs, make comfortable stairs, a ramp, lay out flower beds, and possibly sow a small lawn. The vegetation in front of the flower boutique should be highest level, because this is the business card of the store, along with shop windows and a signboard.

The documents

Mine new business must be registered as an individual business or a limited liability company (IP or LLC). To begin with, it is quite appropriate to choose an individual entrepreneur and issue it according to the OKVED category 52.48.32. The taxation system can be chosen from the simplified tax system or UTII. You need to buy and register a cash register. In the case of opening an LLC, you will need a seal, which must be ordered and registered with the tax authority. To open a flower shop, you will need to collect the following documents:

Certificate of opening an individual entrepreneur or LLC with statutory documents.

Trade Permit.

The conclusion of the SES that the premises can be used as a store.

Permit from the fire department.

Packing list.

Book of complaints and suggestions.

Accounting and tax reporting can be outsourced by contacting a consulting company or a private accountant. Keeping a full-time accountant for accounting, compiling and sending reporting documents is unprofitable.

Opening checklist

Is it profitable to open

The flower industry is a fairly profitable business, despite fierce competition and high financial and time initial costs. With a well-chosen assortment, location and organization of uninterrupted supplies of high-quality, fresh goods, this activity brings more than 6 million rubles a year to florist shops. The main profitable days are public holidays, on other days flowers are bought for personal or corporate purposes. Orders for registration of anniversaries, weddings and other celebrations will bring significant profit to the salon. The cost of maintaining it is quite loyal:

Room rental - 80,000 rubles.

Salary to employees - 75,000 rubles.

Utility payments - 8,000 rubles.

Purchase of flowers and other goods - 200,000 rubles.

Taxes - 5,000 rubles.

Accounting services - 5,000 rubles.

Additional expenses - 10,000 rubles.

Total: 383,000 rubles.

With an average markup of 70%, you can get 140,000 net profit per unit of goods. Let's add services of arrangement of bouquets, which increase the cost by 10%, arrangement of arrangements, bringing another 50%, and we will get quite a nice amount of average income per month. Holidays and weekends will increase daily revenue by 2 or 3 times.