How to open your own flower shop in a small town? Is it worth starting a flower business from scratch?

In our difficult time, many dream of their own business, which will provide, albeit small, but stable income. Opening a flower shop can be not only a profitable business, but also a pleasant hobby.

On the initial stage let it be just a small kiosk or pavilion, and when things go well, then you can think about expanding.
But do not rush to grab the first idea you like, you need to carefully weigh everything by drawing up a competent business plan for a flower shop.

The subtleties of the flower business

Usually, flower shop- this is women's business because it comes from a hobby. However, there are also representatives of the stronger sex who are not averse to earning extra money on the love of beauty. And in this case, we can safely say that money smells, and very, very pleasant.

When starting a flower business, the first thing you need to decide is the type of store. Whether it will be a huge flower shop in the city center or a small tent on the outskirts is a personal matter for everyone. It all depends on financial capabilities, but it would be more expedient to start small, having studied the market in advance. In addition, this is a great opportunity to gain invaluable experience.

Since flowers are a perishable commodity, the case can create some difficulties that must be taken into account without fail when drawing up a business plan for a flower shop with calculations.

So, when opening a flower outlet, it is worth exploring the types of services that similar stores offer today in specific area. Be sure to come up with something unique and different from the standard set of ideas. Since not a single solemn event is complete without flowers, and some events involve bulk purchases, you should develop your own discount system, for example, sell a specific type of flowers at a discount on a certain day of the week or adjust the price depending on the holiday or type of celebration.

Only when all the basic subtleties of the flower business are taken into account can you begin to develop a detailed business plan for a flower shop. Even the nuance most of imported products, obliges the store owner to familiarize himself with the customs code.

How to open a flower shop? Business plan with preliminary calculations

A business plan is the document in which all the details of opening your own should be clearly and in detail thought out, calculated and described, such as:

• Description and list of services that the store will offer.
• Organizational matters.
• Registration of registration with all regulatory authorities, registration of a license and other necessary documents.
• Premises preparation - rent, repair, registration.
• Drafting contracts with suppliers.
• Personnel search.
• Advertising campaign.

Asking the question: “How to draw up a business plan for a flower shop?” One cannot ignore the financial side of the issue, even if the numbers are approximate and can vary between 5-10 thousand rubles.

As a rule, the amount of expenses depends on the scale of the outlet.

So, ready business plan flower shop with calculations is as follows:

• Room rental - 20-25 thousand rubles.
• Purchase of equipment - 20-30 thousand rubles.
• Purchase of goods - 20-30 thousand rubles.
• Staff salary - 15-20 thousand rubles.
• Unforeseen expenses - 3-5 thousand rubles.

Total: 78-100 thousand rubles.

Depending on how far the supplier's base is located from the outlet, the availability of such an expense item as "transportation costs" will also depend. Certainly, if there own funds movement, the amount spent on the delivery of goods will differ significantly from the amount of delivery on a rented car or a supplier’s car.

Also, the flower shop business plan, a sample of which is presented above, involves accounting for a loss from damaged or unsold goods.

What legal form to choose for a flower shop?

If the future enterprise will have the status of "LLC", then this is the most optimal option for a business with several partners, since it is this type of legal form that allows:

• Starting a business with a small investment.
• Investors' risks are limited to their own finances.
• Partners or contributors have the same rights, which is important in deciding the main management and

But if, nevertheless, it is planned to open one small outlet, and the owner himself will act as a seller, then it is more expedient to draw up an "IP".

If there is already an outlet, then it is enough just to get permission to trade in flowers.

What are flower shops?

Flower shops come in several types and generally look like this:

How to choose a place for flower trade?

However, given the presence of two competing points in the region, each of the three will have a profit of about 3.5 million rubles a year, and taking into account the holidays, plus another 20% of the total income for the year. The result will be about 4.2 million rubles. in year.

The business plan of the flower shop, the sample of which is attached, also includes the monthly expenses of the enterprise, such as:

• Staff salary / 4 people - 10,000 rubles. + 2% of sales (8,000 rubles), respectively - 72,000 rubles. per month and 864,000 rubles. in year.
• Deductions in social insurance - 18,000 rubles. per month and 216,000 rubles. in year.
• Rent land plot 25 000 rub. per month, 300,000 rubles. in year.
• Payment for services - 10,000 per month and 120,000 per year.
• Losses - 15% of the amount spent on the purchase of goods - 18,000 per month and 216,000 per year.
• Utilities - 5,000 per month and 60,000 per year.
• Transport - 10,000 per month and 120,000 per year.
• Other expenses - 10,000 per month and 120,000 per year.

As a result, the total amount of monthly expenses is 168,000 rubles. per month and 2,016,000 per year.

A ready-made business plan for a flower shop clearly demonstrates the estimated annual income, which will be 4,200,000 rubles. per year, and the cost of expenses is equal to the sum of one-time investments and monthly expenses, that is, 3,166,000 rubles. Consequently, the amount of gross profit for the year will be equal to 1,034,000 rubles, and after taxes it will be 878,900 rubles. net profit.

Proper Marketing

opening own business, each entrepreneur tries to take into account all the features of the chosen business. However, it often happens that in a hurry one of the main conditions for success is forgotten - an advertising campaign.

The first step is to draw up a marketing sketch, namely an approximate business plan - an example with calculations. A flower shop, like any other, requires the right presentation. Advertising costs will not be too high, but any business owner will be satisfied with the result.

• Publications in magazines, newspapers, as well as online publications.
• Advertising on radio and television.
• street

The interior of the store, that is, its exterior design, can also be considered as advertising. The sign is also important, so it should be as eye-catching as possible for passers-by, who, passing by, must remember a pretty flower boutique with a beautiful window display and a catchy sign. Thus, ordinary passers-by can become potential customers.

The number of regular customers is influenced not only by the appearance of the store, a polite seller and a rich assortment. The buyer also wants to see a good price, which is influenced by two factors:

• Product quality.
• The price of a similar product in competing organizations.

In order not to trade at a loss in pursuit of a client, you should come up with something original, your own discount system. For example, if a client only wants to buy three roses, you might suggest that they buy five and give them a modest gift of a small bouquet of daisies.

Assessing risks

In the flower selling business, as in any other business, there is a concept of "risk" that must be taken into account when drawing up a business plan for a flower shop. A commodity such as flowers cannot be stored forever: if it is not sold within a few days, then the entrepreneur will have losses instead of profits. Withering bouquets are suitable only for a funeral ceremony, and even then, if there is a buyer.

Buying goods in bulk also implies the possibility of losses, since in large quantities flowers with broken stems, torn petals can come across, because it is simply impossible to consider each during the purchase. To avoid such unexpected costs, purchases should be made in small quantities. This will provide an opportunity to visually assess the condition of flower products.

If the flower trade turns out to be profitable in a particular region, the possibility of opening an online flower shop should be considered. However, this option will be appropriate even in the case of poorly developing trade.

* Calculations use average data for Russia

331 000 ₽

Starting investments

265 000 - 330 000 ₽

53 000 - 111 000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will amount to 682 thousand rubles.

1. Summary of the project "Flower shop"

Every year the volume of the flower market is growing, which indicates the active development of the industry. Today, the floristic business is in demand and profitable view business. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience is the population of the city aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high profits in the long term;

business profitability of 20-30%.

The premises are rented for the implementation of the project with total area 20 m 2, located in close proximity to the shopping center. The volume of initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: the arrangement of a retail outlet, the purchase of flower products. Own funds will be used to implement the project.

Financial calculations cover a three-year period of project operation. It is anticipated that after this time, business expansion will be required. According to the calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are forecast. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

2. Description of the industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them has firmly established itself in Russia. Therefore, flower shops always find their buyer, despite the season and economic crises. The demand for flowers is a kind of reflection financial condition society - the richer it is, the more flowers are bought. And at the same time, even in times of crisis, flower shops are actively conducting their business - only the focus on sales is shifting, preference is given to budget options, but sales volumes do not decrease.

Over the past few years, the Russian flower market has been demonstrating active growth. The statistics of market volumes testify to the dynamic development of the flower market. Every year, the market volumes are increasing - for the period from 2011 to 2015, the volume of the cut flower market in physical terms increased by 1/3.

Figure 1. The volume of the flower market in real terms, billion pieces, 2011-15

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. The value of the flower market, billion rubles, 2011-15

To date, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $40 billion.

Thus, the flower business is regarded as one of the most promising, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk also increases. The main threats are related to the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Flower sales peak in February, March, May, September and December, and summer months are considered "off" season, which can lead to a significant reduction in profits. In addition, flowers are not stored for a long time - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when pricing, assuming that about 60% of the flowers will not be sold.

Ready-made ideas for your business

Another risk is a strong dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany. This risk lies in the possible growth of the exchange rate, the likelihood of a ban on the import of flower products from some countries, the tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports falls on the Netherlands - 44.7%, the second and third place is occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of deliveries.

Figure 3. Distribution of producing countries by volume of deliveries in physical terms in the Russian Federation, 2014

Roses account for 43% in the structure of flower deliveries. The second most popular flowers are chrysanthemums - 24%. The top three is closed by carnations, the share of supplies of which is 22%. In general, in recent years, the leaders in supplies have remained unchanged, but there is a tendency to popularize exotic, unusual colors. AT recent times flower shops try to diversify their range and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

Pricing in the market consists of two components - the amount of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in prices. On average, the pricing policy in the flower market implies an extra charge of 100-300% of the purchase price.

In most cases, retail sales of flowers are carried out in the form of flower pavilions and stalls - 70%, about 10% are in shops, flower shops and boutiques designed for the premium segment are less popular. Recently, online stores are gaining popularity, which are a less risky model of the flower business.

Analysis of the flower market showed the relevance and relevance of this business. The main advantages are a relatively quick organization and start of work, the absence of licensing activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for goods and a level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy , exchange rates, pronounced seasonality, high level of competition.

3. Description of goods and services of the flower shop

The main activity of the florist shop is the retail trade in flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

flower courier service;

floristic decoration of celebrations;

sale of related products (postcards, soft toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floral compositions for decoration.

Ready-made ideas for your business

The range of additional services can be much wider - it depends on the format of the store and its goals. To form a list of services in a flower shop, it is recommended to study the services of competitors. To date, the sale of standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floristic services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia), taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Making floral arrangements and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Services for the design of premises are provided by prior order, taking into account the wishes of the client;

Bouquet order by phone– To save the client’s time waiting for the bouquet, the store provides a pre-order service. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop sales and marketing

Statistics for medium and large cities allows us to form a typical “portrait” of a flower shop client: 57.9% of men, 42.1% of women, the average age of the buyer is 35 years, material wealth is average. In accordance with the above statistics, the target audience of the store is also determined - the population aged 20 to 50 years with an average income level.

The first step is to analyze the competitive environment. This will allow you to assess the level of demand and business threat, develop your competitive advantages and decide on a marketing strategy. creative services presented in your store.

When planning an advertising campaign, it should be borne in mind that promotion channels such as advertising in newspapers, on radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, outdoor advertising will be the most effective. In addition, one of the parameters that determine the competitive advantages of a flower shop is a favorable location. The most successful location of the outlet is a pavilion at the intersection of several streets with a lot of passer-by traffic.

In addition, it is recommended to create a group and a profile on social networks that advertise products. Creating a website for a flower shop is completely optional, especially if you plan a small flower stall. Setting the price for the sold goods of a flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy be flexible enough - this will satisfy the demand both in the budget and in the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also provide for the creation of your own logo and branded packaging, which will become calling card shop. The development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Do not forget about such a form of advertising as word of mouth. That's why the best advertisement there will be fresh flowers and the professionalism of florists capable of creating beautiful flower arrangements.

5. Flower shop production plan

Opening a flower shop includes six main stages, including registration, selection of location and premises, recruitment, purchase of equipment, search for suppliers of flower products, sales planning and purchase of goods. Next, we will take a closer look at each of them.

1. Registration with state bodies. Retailing flowers is not a licensed activity, which simplifies the process of collecting the documents required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

Ready-made ideas for your business

It is not necessary to enter the entire list of codes, but if you plan to further expand your business, it is recommended that you enter all of the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and production control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: register of disinfectants;

SES hygienic permit or relevant quality certificates.

2. Location and choice of commercial premises. Main criterion location selection - high traffic of people. It can be street intersections, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a room of 20 m 2 is suitable - this will be enough for a retail space and a small room for storing flowers. For the implementation of the project, it is planned to rent a room near the shopping center. The area of ​​the leased premises is 20 m 2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Recruitment. The main employees of the flower shop are florists. It is recommended to take a responsible approach to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. During the daily operation of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature of +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigerator. The cost of such equipment is 50,000-70,000 rubles, and the installation averages 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account small working equipment that florists will need to make bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will be an average of 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key when organizing a flower business, since the work of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. The choice of suppliers is a rather responsible and painstaking work.

6. Sales planning and purchase of flower products. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated terms can lead to either store downtime or losses due to product damage. Another task follows from this - an established system for the delivery of flower products. Keep in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. To fill a trading area of ​​15-20 m 2, an initial purchase of approximately 70,000 rubles will be required. At the same time, the additional purchase of the assortment will amount to 10,000-15,000 rubles.

Sales planning is based on the seasonality of the flower business. Sales peaks fall on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate schedule of revenue volumes by months is shown in fig. 5 - it shows the peaks and declines in flower sales.

Figure 5. Dynamics of sales volume of flower products by months

Predicting the income of a flower shop is quite difficult. In each case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For a forecast in this project market averages will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, the monthly revenue will be 267,150 rubles.

Table 2. Planned sales of a flower shop

6. Organizational plan for a flower shop

For the functioning of a flower shop, you will need to form a staff:

Director- store manager, combining the work of an accountant and a procurement logistics specialist. The director may be the business owner himself;

Florists– employees who are engaged in the preparation of compositions and the sale of bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for a successful business, flower sellers must not only be able to make bouquets and get along with customers, but also know the psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists, you should take it into account. The total wage fund will amount to 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with a courier service is necessary. The market currently offers a variety of service options. courier service who are interested in cooperation with legal entities. The average rate of 1 delivery in the city is 250 rubles. Usually stores, providing such services, make an extra charge of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, the profit from it is not taken into account in this project. In case of successful business development, it is planned to hire a courier driver who would deliver flower products. At the initial stage of the business, having such an employee on the staff is not profitable.

7. Financial plan for a flower shop

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its business. To launch the project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in the technical equipment and furniture of the store; 45% of investments - for the initial purchase of flower products and the formation of a fund for paying rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Fixed costs consist of rent, utilities, payroll, advertising and depreciation. The amount of depreciation deductions is determined linear method, based on the useful life of fixed assets in 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue. In the structure of costs, the share of the payroll is 47%, the purchase of flower products - 25%.

Table 5. Flower shop monthly expenses

8. Performance evaluation

The payback period of the project with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be 156,000 rubles. It is planned to reach the planned sales volume in the third month of operation. Profitability of sales in the first year of operation - 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of the flower business

The flower business comes with a variety of risks to consider when planning:

Flowers are a perishable commodity. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. It is possible to reduce this risk by choosing reliable suppliers and competently drafting a contract;


The cyclicity of the flower market and the episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to mitigate its impact by opening new business segments and introducing additional services;


Errors in estimation of sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk by collecting statistical data: installing a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal volume of purchases and draw up a weekly plan. Small flower shops adapt to the format of work within 1-2 months;


High level of competition in the market. It is possible to reduce this risk with a well-thought-out marketing strategy and the achievement of certain competitive advantages;


• Fluctuations in the exchange rate and the likelihood of tightening customs policy. It is possible to reduce the impact of this risk by diversifying suppliers and purchasing part of the goods from domestic manufacturers;
• Loss of space or increase in rent. Since a favorable location largely determines the success of a business, changing it can entail significant costs. To minimize this risk, you should carefully choose a landlord and conclude a long-term lease agreement.

The article describes the risks of running a flower business very well, but did not emphasize that one of the main factors affecting the success of this business is the location of the pavilion and the level of competition in the immediate environment. Why is it so?

First of all, because in major cities the population itself is heterogeneous. Neither by age composition, nor by income, nor by preferences. And this is important, because in different areas there is a different “average bill”, which directly affects the profitability of a business.

Secondly, where citizens with higher incomes live, the share of bouquets with a floristic component and having a higher profitability in the revenue structure will be noticeably higher than in areas where pensioners mainly live.

Thirdly, it makes sense to focus on “related” products and services and increase their share in revenue, since in most cases, their “profit on sales” is higher than the typical average markup on the main product.

Working on such projects, I was often asked: what flowers are most in demand? What should be the minimum purchases and product balances? What should be the markup? Unfortunately, only practical experience or careful study of the market can initially answer these questions. At the same time, he, the "experience" in each city, in each district is different. This must always be kept in mind.

427 people are studying this business today.

For 30 days this business was interested in 157606 times.

Profitability calculator for this business

rent + salaries + utilities, etc. rub.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application in the form P21001 for state registration of IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

Back to index

Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as a lease agreement for premises, a document confirming the registration of a cash register, a register of cash transactions, documents for equipment, etc., should also be kept in the trading room, so that if the inspection company arrives, they can be immediately provided. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

Back to index

Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of the shopping centers of the city. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• to rent a small room in the trade pavilion of a modular design;
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to highway. Even if the flower shop is located near the metro station, but there is no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

Back to index

Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit on an individual order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. Large refrigerators use shelves and glass flower vases.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

Back to index

flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a sales channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only they depend positive reviews buyers.

Costs for wages staff will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

Back to index

The range and its features

If the trading area is small, then ideal option There will be a sale of freshly cut flowers. potted houseplants and related products in such places buyers are not looking. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include both exotic plants and large-sized potted plants, and different kinds soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from natural flowers.

- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. With the right design of the business and the presence of a business plan, you can achieve good success and recoup the costs within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

• Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Product packaging plays a major role.
• Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here at the disposal of the entrepreneur big square, which allows you to expand the range by adding flowers in pots, souvenirs, soil for flowers and other goods. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
• Online flower shop. This type of business is suitable for people who have experience in trading in real life. The question is is it profitable to open a flower shop online. With the development of the Network, this direction has become really popular and brings a stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are that there are no large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
• specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Everything should be here highest level, starting with the external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and a quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is to formalize the business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. Optimal system taxation for individual entrepreneurs - STS, thanks to which you can reduce tax expenses (you will have to pay only from actual profit). This option helps out in the off-season, when the flower shop brings less profit.

Another thing is when it comes to a large salon or boutique. Influential people and companies make purchases here, so you cannot do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of sellers cash registers the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

1. Review book.
2. SES conclusion.
3. Permission to trade (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming the registration of KKM. It must be kept in the store. Required and availability health books at employees.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, so you will have to sweat over the search for a suitable premises. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

• In a small “house (tonar, trailer).
• In the mall.
• In an already rebuilt house (the first line by the road).
• In a separate building (best option).
• In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. The minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

• Secateurs.
• Scissors.
• Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

Composing step by step instructions for business development, it is worth taking into account another factor - the range of products. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. Of the additional products with which you can expand the range, it is worth highlighting:

• Cache-pot of various shapes and sizes.
• Decorations for bouquets.
• Toys, postcards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets, “wreaths” are obtained. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit at the initial stage depends on the success of this stage. Lots of promotion options:

• Create a beautiful sign.
• Smart window dressing.
• High quality goods.
• Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. It would be a good idea to collaborate with big companies, which can be offered wholesale at a more affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

1. Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store, 45-50 square meters are enough, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
3. Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Choice of scale of activity (boutique, pavilion, shop).
2. Location.
3. Supply security.
4. Product advertisements.
5. Applied methods of sale.
6. The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
• The presence of chewing gums or special sweets can be useful for a young couple who may kiss during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

• Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can cover up activities and sell equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.

The flower business is a branch of retail trade in which, more than in other types of activities, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

Attracts this type of business and a relatively small amount start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. Register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". it is necessary to decide on the taxation system (UTII or). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registration, an individual entrepreneur or LLC is acquired by the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM ─ are also better to keep in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but there are enough buyers with the right choice of location.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived commodity, therefore, first of all, you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping centers and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, it is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate ones - at least $20,000. The payback time of such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.

Floral online store

It is best to create with real experience in a working flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

Of all the flower business formats, the last option requires a minimum initial investment. Without experience in selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is located near the business center and has regular corporate clients, arranging all their events, its profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a paramount and not the easiest question, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you should pay attention to this moment, attracting, if necessary, specialists with a city trading map for consultation.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in sleeping areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repairs, arrangements, window dressing, you can ask for rental holidays - a standard need for trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice flower business:

Choice of equipment ─ according to clothes they meet

Advertising

Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for various retail spaces can be found on the Internet on the websites of manufacturing companies and wholesalers.

Purchasing furniture and equipment famous brand You can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to typical models of showcases, racks, counters and refrigeration equipment different cost and different manufacturers, you can make a custom-made kit that is ideal for the chosen area and the general concept of the establishment, because not every industrial refrigerator for universal use will look advantageous in trading floor flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the cabin is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. You can choose universal shades for starters colors nets, matting, felt, ribbons, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can expect high salaries. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. The sellers should also be trained, on which the mood of the buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. Pot cultures, large-sized.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined version looks expensive, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

Video - flower business, owner reviews: