How to start a flower business? Flower business from scratch: owner reviews. How to open a flower shop from scratch

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a room for a store and arrange it correctly, what expenses should be prepared for?

Hello, dear readers of "Startapoff"!

The flower business not only brings Fixed salary but also aesthetically pleasing. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a goldmine or a waste of time

Among my acquaintances there are two families engaged in greenhouse cultivation of flowers and their sale. They started growing flowers more than 10 years ago. Sell ​​roses, carnations, gladioli, tulips, lilies, oaks. They buy part of the products in their stores for resale.

Analyzing their experience, I concluded that selling flowers is not easy, time-consuming, but very profitable business with a properly established sales system and a proven cultivation technology.

Confirms my assumptions about the profitability of this type of entrepreneurship price growth forecast for flower products from RBC:

Advantages of the flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average takes 330,000 rubles. On average, these expenses pay off in 5-6 months of the store operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Consider the main advantages of this type of activity.

Small start-up capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market.

Ease of starting a business

The procedure for starting a business in this area is simple. Find a suitable place for trading, draw up the necessary documents, purchase the first batch of goods, advertise yourself and start working.

It will take several months for you to "promotion". Make a beautiful window display, advertising inscriptions, offer affordable prices to attract customers and gradually increase your turnover.

If necessary, the business is easy to close, or rather, realize. Just offer it to those who are looking for a ready-made flower business.

Big trade margin

Experts say that the average margin on flower products reaches 150%. AT holidays(before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

Confirms the opinion of experts the level of prices for bouquets in different Russian cities relevant for 2017:

Possible difficulties

Every novice businessman faces problems and difficulties along the way.

In the "flower business" they are as follows:

1. Plants are demanding on storage conditions, so you will have to make sure that the room has optimal humidity and a comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch, which will quickly deteriorate.
3. Cyclic demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitor assortment), plan purchases in advance, look for reliable suppliers, expand the product range to stabilize sales throughout the year.

How much do Russians spend on flowers a year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Established marketing is the key to the success of any business.

Let's analyze the pros and cons of 4 ways to implement colors.

flower pavilion

Such pavilions are located in crowded places: near metro stations, in pedestrian underpasses, near markets.

A plus- high traffic of buyers, guaranteeing a good turnover.

Minus this method - a lot of competition, a small trading area. In addition to you, other entrepreneurs work in the pavilion. To compete with them, select an assortment, come up with an original packaging for bouquets.

Pavilion - great idea, if you grow plants yourself and you have the opportunity to offer freshly cut samples to customers every day. The freshness and quality of your products will not be ignored by customers.

flower boutique

It differs from the pavilion by a large trading area and a more diverse assortment. Here you can exhibit not only freshly cut flowers, but also ready-made bouquets, interesting planters, plants in pots, arrange workplace florist, as well as offer customers small souvenirs or gift wrapping services.

pros is a promising, stable business that brings good income.

Minuses way - high cash costs to open. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for a big city, in which the service of delivering flowers to an office, home, restaurant is especially valuable and convenient.

pros way - the presence of a real outlet is not necessary, you can work on the principle of dropshipping.

Minuses- you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is a great way to promote a real florist boutique. It is also suitable for professional flower growers involved in the greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish online marketing. Use Instagram, accounts in others in social networks, personal acquaintances, as well as ads on online trading platforms.

Markets of the city

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros- high turnover, fast payback. The cost of renting a trading place and purchasing equipment and products will pay off within 3-4 months.

Minuses- small retail space, limiting the range. Selling flowers in the market is almost the same as selling flowers on the street.

The method is convenient for greenhouse owners, as well as for those who do not have a large start-up capital to open a store.

Step by step opening a flower business - where to start?

Decided on the format of the flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through each stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in the park, at a restaurant or in the park by hand, you will not need to register a company. To open a boutique, rent a trading place in the market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, select an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail sale of plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts, souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activity.
5. 82.92 — packaging of goods.

If you plan to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• program of sanitary-industrial control;
• contracts for disinfestation, deratization, disinfection;
• contract for the maintenance of the air conditioning and ventilation system;
• contract for the disposal and removal of solid household waste;
• store internal documentation;
• permission of the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Choosing a premise for the store

The success of trading depends on the location in which the store is located. Consider crowded, passable places: in shopping centers, in pavilions near the metro, at bus stops public transport, in the central district of the city, in an office center, on the ground floor of a residential building (on the first line by the road).

The best option to promote your business is a small detached building, but renting such a room is more expensive than renting a "point" in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three proven suppliers so that in case of force majeure you will not be left without goods.

When choosing suppliers, be guided by prices, quality and assortment that they offer, consider different commercial offers.

Step 4. Purchase of equipment

The minimum set of equipment: tables, showcases, shelves, racks, refrigerators. You will also need inventory: scissors, secateurs, adhesive tape, packaging materials, materials for floral design. Don't forget the cash register. For individual entrepreneurs, it is optional, but its presence increases the confidence of buyers.

Climatic conditions are extremely important for flower production: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, it is impossible to create optimal conditions.

Step 5: Decorate the Point of Sale

Your product gives aesthetic pleasure, so the showcase and shelves with it should be appropriately decorated. Never leave wilting flowers in sight. They spoil the window and the impression of the store.

Pick up the interior in bright colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of the packaging and products are not distorted.

Display bouquets of different varieties of plants in the window. Your salon should be not only bright, but also stylish.

Advice of professional florists: Preparing and decorating a bouquet takes a few minutes. So that customers do not toil while waiting for an order and do not leave the store while you are collecting a bouquet, print out several crossword puzzles, tasks or logic games on a printer.

Lay them out on a counter or table. Set up a couple of chairs. Waiting for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising placement

Make a catchy sign with the name. Make the most of your storefront. In addition to the displayed flower arrangements, place information about prices or promotions on it. A stopper plate works well, on which every day you will write with chalk an advertising text with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations for floristry. This will increase your credibility as a specialist in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, a stall, a tonar, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, tulips.

It makes sense to expand the range of potted products if the area of ​​\u200b\u200bthe room is more than 30 square meters. In small shops, indoor potted plants, according to experts, are sold poorly, only occupying a usable area.

If the area is more than 30 squares, not only live plants in ceramic or plastic pots are appropriate here, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your range with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main items of expenditure

Opening your own business involves start-up costs: paying rent for premises, purchasing goods, staff salaries, and purchasing the necessary equipment.

How much will it cost and how can you save?

Rental and renovation of premises

The rental price depends on the area of ​​the kiosk or store, as well as the location where it is located. The closer the point is to passing, visited places, the more money you have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, shop window lighting, wall decor.

Purchase of equipment

Equipment costs also depend on the size of the store and the format of the business. For example, a subway pavilion does not need a cash register, but a large salon does. On average, the purchase of commercial and climatic equipment will take you up to 160 thousand rubles.

Salary to employees

For work, 1-2 florists and 2 sellers are needed.

If you have chosen this line of activity, you probably like to make compositions with your own hands, you know a lot about the combination of colors, the selection of packaging. Work as a salesperson or florist on your own. This is a good savings at the start, plus a way to feel all the nuances and subtleties of the market.

Buying flowers

On the initial purchase, on average, it will take you up to 50,000 rubles. Do not buy large lots from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

Details of the costs of opening a store are displayed in the table:

How profitable is it to run such a business - reviews of flower businessmen

Flower business owners agree that it is a labor-intensive but profitable business. The main secret profitability - careful planning of each action. To unwind and achieve success, you need to not only analyze every step, but also show creativity, try to surprise, interest the client.

Profitable stalls and pavilions do not focus on one type of product. Expanding the range, offering various services, for example, flower delivery, selling plants from the greenhouse, gift sets increase the customer audience.

According to the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base, already prepared premises. Further improvement of the outlet, novelties in the assortment, and an increase in the level of service are the key to stable profits.

An example of a relevant business idea in this industry: vending sales automation or installation of vending machines with bouquets.

For more information about floromats, see the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

- an idea that visits many people who dream of having their own business and finally starting to work for themselves. The advantages of this type of activity are minimal initial costs, ease of organization and great prospects in terms of development. With the right design of the business and the presence of a business plan, you can achieve good success and recoup the costs within a year.

In what direction can you work?

Before proceeding with the registration, formalization and purchase of equipment, it is worth understanding the formats of the flower business. The following options are available here:

• Small flower tent. There is high competition here, but with the right choice of a place for trading, a shortage of buyers is excluded. In order to count on big profits in business, it is important to know the features of flower storage, take into account their fragility and fragility. On average, twenty types of flowers are enough for such a business. Product packaging plays a major role.
• Small flower shops. Such outlets should be based in busy places where there is a large flow of people. Unlike a tent, here the entrepreneur has a large area at his disposal, which allows him to expand the assortment by adding flowers in pots, souvenirs, flower soil and other goods to the sale. This format implies higher investments. The average payback period depends on the time of year when the store was opened. If this happens before the holidays, the costs will recoup faster.
• Online flower shop. This type of business is suitable for people who have experience in trading in real life. The question is is it profitable to open a flower shop online. With the development of the Network, this direction has become really popular and brings a stable profit. People get the opportunity to place orders without leaving their homes. The advantages of the method are that there are no large expenses, because it is not necessary to spend money on the purchase (rent) of premises and equipment, as well as the search for employees.
• specialized boutiques. Such a flower shop is located on the first floors of buildings or in shopping centers. Here everything should be at the highest level, starting with the external design and ending with the preparation of the bouquet. To open such a boutique will require higher costs (about $80,000). With a competent approach in doing business, you can count on stable profits and a quick payback. On average, such a salon can bring 5-7 thousand dollars.

Subtleties of registration

The next step is formalization business. Here it is important to consider options for the form of ownership - IP or LLC. The first type is suitable for a flower pavilion or a small shop. There are no problems with obtaining a certificate from the authorized bodies. Optimal system taxation for individual entrepreneurs - STS, thanks to which you can reduce tax expenses (you will have to pay only from actual profit). This option helps out in the off-season, when the flower shop brings less profit.

Another thing is when it comes to a large salon or boutique. Shopping is done here powerful people and companies, so you can’t do without registering an LLC. A feature of this organizational and legal form is the possibility of making payments by bank transfer, through a specially opened current account. Here, the optimal form of taxation is UTII, when the calculation is made according to average parameters, and payment can be made in installments.

The next stage after the registration of an LLC or individual entrepreneur is the purchase of KKM and its registration with the Federal Tax Service. If you act on your own, it will take about two weeks. If you use the service of cash register sellers, the procedure will take about three days. According to the legislation, an individual entrepreneur can work without a cash register. The problem is that not all suppliers are ready to cooperate without a stamp.

What documents are required?

The flower shop must have the following documentation:

1. Review book.
2. SES conclusion.
3. Permission to trade (issued by municipal authorities, taking into account Federal Law No. 381).
4. Price (optional).
5. Sales invoice (may not be shown to customers).

All papers must be correctly executed and available to customers. The rest of the documents should include a lease agreement, a cash register, as well as a certificate confirming the registration of KKM. It must be kept in the store. Required and availability health books at employees.

To open a flower shop , certificates are not needed, but their presence increases the confidence of buyers. If you work with experienced suppliers, they will definitely have certificates. It remains to make a copy of the document and keep it at hand.

Finding a place

Choosing the location of a flower shop is an important and far from easy task. In this type of business, there is always competition, so you will have to sweat over the search for a suitable premises. The average cost of a retail space with a large flow of customers is 60-100 thousand rubles a year. If you have any difficulties in finding a place, you can invite a specialist.

There are several options for arranging a store:

• In a small “house (tonar, trailer).
• In the mall.
• In an already rebuilt house (the first line by the road).
• In a separate building (best option).
• In the pavilion, consisting of modular elements.

From the standpoint of costs, it is more profitable to rent premises in a shopping center, and the “pavilion” option will cost more.

Remember that the success of a business largely depends on the correct choice of location, so it is undesirable to rush into this matter.

Purchase of equipment

Now consider, what it takes to open a flower shop. The minimum set includes work tables, showcases, shelves, racks and refrigeration equipment. You will also need a tool for florists, which include:

• Secateurs.
• Scissors.
• Clippers and more.

The purchase of a KKM for an individual entrepreneur is optional (as mentioned above), but if you choose an LLC, you will have to fork out. With this form, you can not do without printing checks and other documents confirming the purchase.

Range selection

When compiling step-by-step instructions for business development, it is worth taking into account one more factor - the product range. If you deal only with slices, you can’t count on big profits. Expansion of the range is indispensable. On sale should be fresh flowers, green spaces, various compositions of dried flowers. Of the additional products with which you can expand the range, it is worth highlighting:

• planter various forms and sizes.
• Decorations for bouquets.
• Toys, postcards and souvenirs.
• Figurines made of marble, plaster or plastic.

It is advisable to replenish and update the choice of goods on a regular basis, which guarantees a stable income and coverage of customer needs.

Staff selection

Do not underestimate the importance of another stage - the selection of employees. A small store can get by with three employees, namely an administrator, a florist, and a salesperson. If you have an Internet resource, as well as a delivery service, you will need one more person.

You can not take to the store people who previously worked only on the street. Experienced entrepreneurs assure that the taste of such people has already been spoiled, so instead of beautiful bouquets, “wreaths” are obtained. In addition, when selecting people, you should not pay attention to documentary evidence of experience - the presence of certificates, diplomas or other papers confirming the completion of courses. Experience plays a key role in this field.

Advertising

It is not enough to open a flower shop - it needs to be promoted, to convey to people information about the emergence of a new outlet. The amount of profit at the initial stage depends on the success of this stage. Lots of promotion options:

• Create a beautiful sign.
• Smart window dressing.
• High quality goods.
• Creation of advertising posters and submission of announcements.

You can create your own website on the Internet, which will perform two functions at once - to bring new customers and provide information about the outlet, promote the brand. If funds are available, you can advertise on radio or TV. It would be a good idea to collaborate with big companies, which can be offered wholesale at a more affordable price. If you make the expenses for the promotion of a flower shop regular and choose the right strategy, the result will come.

Basic costs

Now consider the main dilemma, how much does it cost to open a flower shop from scratch. The items of expenditure are as follows:

1. Room rental. Costs depend on many criteria, from the area to the location of the outlet. For the arrangement of the store, 45-50 square meters are enough, which will cost 20-100 thousand rubles of rent every month. When opening a boutique in the city center, you will have to pay more, but it is undesirable to immediately invest a lot of money (in the absence of experience).
2. Room renovation. The rented area is not always suitable for trade (if it is not a place in a shopping center). So the costs can increase by another 20-30 thousand rubles with the usual cosmetic repairs. If a designer is involved, the costs are much higher.
3. Equipment. Equipment costs depend on the form of business. So, the purchase of KKM will result in 10-15 thousand rubles, and the total costs will be (based on the list above) about 150-200 thousand rubles.
4. Staff. If you have four employees, you need to be ready to give 80-100 thousand rubles a month. At the initial stage, you can get by with one seller, and take care of the rest of the issues. With a professional approach to organizing a business and hiring an experienced florist, you will have to spend a large amount. The services of such specialists cost 30-40 thousand rubles a month. In addition, employees will have to be sent to advanced training courses, which also translates into a tidy sum - approximately 5-30 thousand rubles (depending on the regional location).
5. Primary purchase. Already at the beginning of the activity, it is necessary to purchase goods so that you can offer something to customers. An average of 40-50 thousand rubles (for the capital) will go to buy a cut. Rates are lower in regions. The total cost of filling the store is 350-400 thousand rubles.

The total monthly expenses average about 700-800 thousand rubles. This amount can be significantly reduced if you save on equipment, repairs, rent and other cost items.

How to increase profit?

When developing step-by-step instructions for business development, it is important to focus on increasing profits in the future. Profit depends on the following factors:

1. Choice of scale of activity (boutique, pavilion, shop).
2. Location.
3. Supply security.
4. Product advertisements.
5. Applied methods of sale.
6. The size of the initial investment.

How to increase income?

To increase the level of profit, you should use the following tips:

• In addition to a bouquet for a young girl, you can offer chocolate or other sweets. The gifted person will be satisfied, and the flower shop will receive additional income.
• The presence of chewing gums or special sweets can be useful for a young couple who may kiss during a date.
• It is possible to sell alcohol along with flowers. At the same time, there is no need to buy a license - it is enough to conclude an agreement with one of the stores selling alcoholic beverages.

Results

The flower business is considered a profitable business. Its advantages include:

• Small start-up capital. It is not necessary to start immediately with the opening of the store. At the start, you can limit yourself to a pavilion near the metro. In this case, the costs will be about 300-400 thousand rubles.
• Ease of closing a business. If necessary, you can cover up activities and sell equipment.
• Large trade margin. The average markup in the flower trade is 120-150 percent (not counting the cost).

Among the shortcomings, it is worth highlighting the fragility of the product and the seasonality of the business. But such disadvantages are not a reason to refuse such an attractive way of earning.

A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. In any city there are a large number of flower shops, pavilions and stalls that can compete. Therefore, how to organize a flower business in such a way as to make a profit? To do this, a number of factors must be taken into account.
Organization Features

In this business, several components play a major role. It is necessary to accurately determine the size of the initial investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and strategically place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.

To organize a flower business, it is enough to register at the local branch of the Federal Tax Service of Russia as an individual entrepreneur, register with the Pension Fund branch, and also decide on the type of taxation and start looking for premises.

Type of outlet

There are several types of retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.

The flower pavilion will require large investments. You will need a spacious room, decorated in a designer style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start trading in flowers, the investment of funds is reduced to the minimum amount, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• cutting tools.

In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.

In order for your business to be profitable, it is important to properly locate the outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes, to choose a good place, you need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the goods for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. Flowers should be stored in a film or cellophane so that they do not lose their presentation. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.

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Choosing staff

Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer decent wages and good working conditions.

You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They may be wearing beautiful costumes, reflecting the image of your company or a feature of the restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.

The most best form advertisements - a sign that will attract attention and inform that flowers are being sold here. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.

On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.

In order for a business to develop and be successful, you need to properly organize your daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

The time of the highest sales will depend on where the store is located. Stores located in busy areas will sell more flowers from about 4 to 7 pm, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.

In this material:

If you walk through any city, you can see that the flower business today is quite popular. In each settlement there are several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can the sale of flowers bring a decent profit in the face of such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, you need to correctly determine the type of product, find a good place to sell it and attract customers. In this case, the profitability of the business can reach a decent level in a short time.

On the way to success

The flower trade can be very profitable if developed. Even more profit can be received by a businessman who will establish his own production, that is, will grow flowers on his own. However, such a development of events is possible only for those who can correctly calculate everything and feel all the subtleties of this type of activity. The flower business has some nuances, namely the features of the products themselves, which have a short implementation period. For this reason, it is necessary to purchase all the necessary equipment in order to extend this period.

To get a good result, there is no need for huge investments, but you still have to spend money on certain equipment for the flower business and a suitable room, since this product is considered quite whimsical. For a business to be successful, it is necessary to offer customers only high-quality goods, and for this, fresh fresh flowers should always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, you need to find reliable suppliers. It is especially important that the supply system does not fail at times of increased demand, that is, on holidays.

An important factor is the ability of a businessman to create a favorable environment for customers. The desire of buyers to return here largely depends on what kind of atmosphere will prevail at the outlet. A competent approach and clear calculation is a very important component of any business, but selling flowers is also a creative activity, so you need to love your job and do it with inspiration.

If a businessman is doing well with taste, he will be able to choose the right product range and decorate the room. It is important to take care of advertising, as this moment is one of the most important in mandatory expenses.

How to organize a flower business?

If a person is going to start his own business for the first time, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as an individual entrepreneur, since in this case there will be the best conditions for retail trade. If it will be too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you establish and run a business.

If an aspiring entrepreneur decides to open a flower business, where to start is the first question he asks himself. Start by defining your own niche. When it comes to flowers, you need to choose the right outlet location to avoid unnecessary competition. Please note that this place must be crowded. It is best to look at areas near schools and vocational schools.

The next step is to find a good reliable supplier. At this stage, difficulties often arise. Often, entrepreneurs have to fill themselves with a lot of bumps before they can find a good supplier. Flowers need to be bought in a timely manner, but with a small margin. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the trading room.

As for how to start a flower business, the first stage provides for mandatory investments in advertising. This is the only way people will be able to find out about the new store. Then it all depends on the quality of products, prices and level of service. If all this is at a high level, there will be many regular customers. It is possible that in the future it will even be necessary to expand the business and hire assistants. Sellers in a flower shop should be creative, energetic and sociable people.

Outlet

If an entrepreneur already has experience in doing business, it will be much easier for him to decide on the amount of work that he can afford. Another thing is novice businessmen. If there is no serious experience, you should not immediately invest large sums in a flower business. It is better to start with a small outlet, that is, become a representative of the smallest business.

With a minimum investment, you can even organize your own store in world wide web. It is quite convenient and recent times enjoys considerable popularity. It is enough to organize a warehouse, arrange timely delivery for constant replenishment of the warehouse, and then take orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.

Several large investments will require own salon. Here it is already necessary to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have become very popular lately. Moreover, you can sell not only cut flowers, but also potted plants and related products. In the period between holidays, such goods make up a considerable percentage of revenue. Some entrepreneurs go even further and complement the flower business with holiday products and gifts. You can allocate several shelves for toys and put up a rack with postcards to generate additional income and attract even more customers.

One of the most common types of outlets for the sale of flowers in recent times is the department in the pavilion. As a rule, they are located in crowded places, but are rented out for a moderate rent. Thus, the pavilion will bring a good income at a low cost.

A classic option can be called a flower shop. It can be equipped on the ground floor of a residential building or a separate building can be built. Investments in this case will be significant, since everything will have to be properly equipped. As a rule, there is enough space in stores, so you can offer customers a wide range of products. It is better that these are flowers from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your outlet for the sale of flowers, huge investments are not required. However, if the businessman plans to sell fashionable exotic plants, they will need to create the right microclimate for long-term storage. If the task of the point is only to trade flowers and bouquets from ordinary varieties, the costs will be much less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself should be equipped with air conditioning, a refrigerator, special racks and a table for processing plants. Roses and carnations are in the greatest demand. Depending on seasonality, you can purchase other options, for example, tulips or asters. Orchids have become very popular in recent years.

Location of the outlet

As for whether it is profitable to engage in the sale of flowers, this largely depends on how well the outlet is located. If the area is walkable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products at once, which already reduces the level of profitability at times.

Experts say that the most profitable places for flower trade are areas near restaurants and concert halls, not far from schools and other educational institutions.

Often flower shops can be found at the intersections of busy streets and bus stops. Such places are well suited for the flower trade, as it is easy to drive here by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that this will bring a certain profit. As for the sale of flowers, the prospects are very big, since such products will always be in demand, and on certain days of the year there is no end to customers. However, in order for the outlet to bring good profit, you must be able to properly store and sell flowers.

Given that plants are very whimsical products, they must be handled with extreme care. Moreover, a considerable percentage will be spent on write-offs, and this cannot be avoided. However, the purchase price of flowers is small, so you can make such an extra charge that will cover the costs many times over. And here again it becomes very important to choose the right supplier.

If you organize a medium-sized outlet, you can meet 50-100 thousand rubles. This is enough for the purchase of normal equipment and for the purchase of products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to fully understand all the nuances of the flower business, and then, if necessary, you can hire assistants.

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The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the studies. Economists argue that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this matter.

It should be noted that the sale of flowers is one of the five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, in order for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person loves to tinker in the garden, grows great indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then the family budget is steadily replenished.

To answer the most main question whether the flower business is profitable, one should remember the hype for the holidays, for example, before St. Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, and business partners. They are purchased not only on major holidays, but also in weekdays for decorating bars, restaurants, hotels, spas. Without flowers, a wedding celebration will not be complete, and they are extremely popular on anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then prices increase on the sixth day, and on the immediate day of the holiday they reach their climax and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many beginners in the flower business do not create it from scratch, but buy a ready-made one. This, if the purchased business is “working” in some moments, is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business ads.
Search the web for something like:

– I will buy a flower business;
– opening a flower shop business plan;
– flower business to buy;
– sale of flower business;
– sell flower business;
- a cheap flower shop.

There are many offers and you are sure to find something that suits you. But we repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a pacifier! Or problems instead of profit.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people who understand botany open outlets, wanting to simultaneously realize their abilities and receive money.

But not everything is as smooth as it might seem at first glance, because in addition to the positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

Retail flower business is conditionally divided into four formats:

• – pavilions located near the metro and in the passages;
• - small shops that are located in shopping centers, in crowded places;
• – specialized boutiques located on the busiest streets of the city center;
• – in addition to the existing flower shop, it is advisable to open an online store – virtual reality is extremely relevant today.

The flower pavilion is a huge competition

Today, small flower pavilions are found literally everywhere, because there are such outlets near every metro and in all transitions. True, there are many potential buyers, since these are very busy places.

A good location is considered an important guarantee for the development of such a business, because flowers are a perishable commodity, so a good turnover is essential.

The basis of sales in a small pavilion are cut flowers, the assortment of which is 15-20 items. But as an additional percentage of income is packaging.

Flower shop - great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can also organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income through the sale of ceramics and potted plants.

Of course, if a store is organized, great attention should be paid to the selection of personnel. Friendly, competent, color-savvy sellers will be able not only to sell goods, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praising a customer for his excellent taste can turn him from a casual customer into a regular customer.

A flower shop requires a significant investment, which cannot be compared with the opening of a small pavilion. It pays off more slowly, but to the number undoubted merits This format includes stability, and all thanks to the rich assortment and the presence of regular customers.

Floral boutique - a newfangled trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: the design of the room, and the flower arrangements created by real masters, and the aura in such a room is special. Competent sellers are also relevant, because profitability depends on them.

In order to open a store high level, it will take a tidy sum of money, but, despite the high costs, in the future you can receive an excellent percentage of income. This is a promising business, because having a floristic boutique, you can reach corporate clients.

For example, the design of just one corporate banquet brings profit, which is compared with a week of a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life runs very fast, so many people do not want to spend their precious time going to flower shops and specialty boutiques. For this reason, it is impossible to do without an online store at the present time.

The cost of opening it is not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because customers can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a great sales channel, thanks to which revenues increase significantly. But you also need to be aware of the additional shipping costs and take into account the very possible probability of returning the goods.

And yet, if there is no regular flower shop, you should not open an online store, because this is a very risky undertaking, because the goods are perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to a birthday ... To open a flower pavilion, you need to consider the following important points:

• – register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• – to have contacts with flower suppliers.

Now let's look at these points in more detail in order to present a clear picture of the opening of a small flower pavilion. Basically, create entity in this case, it is not necessary, that is, it is quite enough to register as an individual entrepreneur.
This process is carried out in tax office at the place of residence.

If we talk about sellers, their remuneration may consist either of a salary and a percentage of sales, or entirely of a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, and not one.

An important factor in the success of any small retail business is the choice of location: on the one hand, it should be passable (near a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can arrange deliveries with a flower greenhouse. But in order to minimize your risks, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, it should be remembered that flowers in such places are bought by people with low salaries, so they always want to save money. Thus, it turns out that it is not worth buying professional racks, expensive decorative shelves and other delights, because due to their insolvency, this category of the population does not like “beautifulness”.

You do not need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Start off own business with a quality online store franchise is the best solution for beginners:

The best option for decorating a pavilion for flowers: wooden shelves, ordinary plastic buckets, vases, a table-counter, racks for bouquets. The buyer will immediately see that there are friendly people here and there are no exorbitant prices. Accordingly, it is necessary to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers such a choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets, of which several are in red and white.

And one more important point - you do not need to keep flower vases half empty. The bottom line is that customers think very extraordinary: many believe that the product in demand has long been sold and the most unclaimed flowers remain.

And some think that a half-empty vase is evidence of the failure of the pavilion owner, because the vases are not bursting with flowers (of course, the buyer will take the flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, it is difficult to find a good place for a store today, because most best places already occupied, and if it is released, you must be prepared for a high rental rate.

Of course, the arrangement of the store and the choice of assortment is a more difficult task than the design of the pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be a modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flower flasks.

In addition, you need to have:

• – coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best ones, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should install an air conditioner and put a glass refrigerator.

It should be said that the customers of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from customers of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, business should be developed here in two directions: plants that bloom in the corresponding season, and more unpretentious plants (ficuses, cacti, dracaena, monstera).

The choice of a name for the store is the main point

As one famous cartoon character said, “as you call a yacht, so it will float.” This statement is beyond doubt, so this aspect should be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things that are inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the category of consumers by observing competitors near your outlet. After the age of potential buyers is determined, previously invented names should be filtered, leaving only those that will attract people from the target audience.

A Quick Step-by-Step Guide to Opening a Flower Shop

So, to summarize the above and supplement it with new arguments, we can draw up the following plan of action:

• - for starters, it is desirable to get a basic education in the flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet in order to keep abreast of events and understand current trends;
• – business registration – if knowledge in this area is not enough, you can seek help from a law firm. Employees of such an organization for a fee will provide competent advice and help prepare a package of documents;
• - the shop premises should be located in a place with a high degree of traffic, in addition, it should be open for viewing;
  – acquisition of the necessary equipment, tools;
• The choice of suppliers is no less important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural enterprises). You should also ask about the quality of products, find out the terms of delivery and look for reviews about the supplier;
• - equipment and decoration of the store. Here you can use your imagination and knowledge acquired in the courses of florists. Without fail, the showcase must be attractive so that people passing by want to go into the store;
• - additional benefits are always useful - it can be delivery, the creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. Nobody canceled this rule, because it is extremely effective.

Remedies for wilting - a separate topic

A guide to starting a flower business would be incomplete without mentioning the special products that are added to the water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics are often used to combat harmful microorganisms, as well as antibacterial preservative additives. As for the cheapest options, these are old and one might say “penny” remedies: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans for the development of a promising business and want to acquire regular customers, you should not get carried away with special means, that is, preservatives and probiotics, because such substances turn off the plant's immunity to the bacterial background.

The result is obvious - the buyer brings flowers home, puts them in ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-growing plants are best used to create floral paintings, dry bouquets, than to imitate a live view up to the minute of implementation, deceiving the client.

Floral boutique - the aerobatics of the flower business

What do you need to do to open a flower shop?

The very first step is to find a suitable location. But now you should take into account not only the location, but also be guided by the possibility of repairs, radical redevelopment.

It is much better if the premises are owned or, as the most extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The main principles to be applied in practice are as follows:

• – careful maintenance of customer databases, confidentiality;
• - the owner of the boutique should regularly attend exhibitions, read a lot of literature;
• - flowers are purchased only from trusted suppliers, even despite the high prices;
• - it is necessary to hire only professional florists with a name, with good work experience;
• - the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions for certain varieties of flowers, potted plants, and ending with the intricacies of creating unusual compositions.

Floristic salon

is not only the sale of flowers, but also the provision a wide range additional services: for example, work with exotic plants that are brought to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers should not be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say so directly, since buyers of this kind primarily appreciate the level of service.

As for the direct design of the premises, everything should be thought out to the smallest detail. For example, a separate room is needed to store auxiliary materials, and packs of raw flowers in buckets do not need to be flaunted.

To equip a mid-range boutique, you should purchase:

• – good floristic racks;
• - glass refrigerator
• - a couple of tables, chairs;
• - it is advisable to hang tulle and curtains on the windows, avoiding the use of blinds;
• – at least one computer and a complete set office equipment. As for the program, the most preferred option is 1C, because it is ideal for the requests of an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated in a stylish, but not minimalistic way, because it sells emotions and, of course, flowers ...

But what about the assortment? It must satisfy any requests, striking in breadth and diversity. The client suddenly wants purple roses, and in response to him “we will soon bring them from Holland, don’t worry.”

A significant advantage of a floristic boutique is the fact that there is no need to purchase large quantities of flowers in bulk. The reason is clear - buyers understand what the “bring to order” service means, since they encounter such procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladiolus, lilies of the valley, daffodils.

But this is not all the advantages of a business of this format, because customers do not require long-term color fastness. If the bouquet stays for three days, that will be enough for them. What does it give? The secret lies in the fact that excellent opportunities open up in terms of performing various weaving and stringing techniques.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. It can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same applies to workplaces in the office, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of fancy is unlimited, if there is talent, then the business will go up.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

In addition to composing bouquets and compositions, designers arrange events, developing individual approach to every client. Today, floristry has reached its peak, because flowers can be used to make unimaginable compositions on the walls, garlands, amazing wedding bouquets. It is also possible to make combined flower baskets, for example, from dried flowers and living plants.

Clients for a floristic salon can be searched either on your own, or you need to get connections with wedding offices, interior design organizations. Of course, a certain percentage will have to be deducted from each order received, but there will be no shortage of customers, that is, the business will actively develop.

As for the winter period, given time there are fewer holidays and celebrations, but this is not a reason to relax. For example, in winter, you can closely engage in interior design, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• - Attractive price point.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies are now developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent need.

If an online store is created on the basis of a floristic boutique, it should simply be promoted and make a profit. In addition, the site must be securely protected so that competitors do not copy photos of your work, then passing them off as their own. But it is desirable to supplement the business card site with video recordings of master classes in the manufacture of flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today among those who want to grow professionally, and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if we consider the design, you can order an individual version or use a ready-made template. The main thing is that it should be attractive, inviting, memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - you don’t need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires high speed server.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking business, so it is much better to take the help of qualified professionals so that everything works like clockwork.

We understand that in order to create a successful business: “Lawy Agency” must have special education and experience. But you might be interested in the guide:
Create successful business- this is important, but no less important is the achievement of success in personal life:

It is also possible to do business in such a way, when an online store does not have a basic framework. How does this happen in practice?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need to:

• - look for a landlord;
• - hire staff;
• - spend money on the repair and arrangement of the store;
• - buy equipment;
• - to wage a zealous fight with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be provided, for example, if a large customer comes across. From a financial point of view, the best option is to rent an office in an inexpensive building.

The office should have a reception room, combined with an office where the equipment is located, and, of course, a workshop: florists work there and couriers are waiting for orders.

There is no doubt that the office should have a well-thought-out communication system, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly efficient, so it is better to have retail outlets and create a virtual resource based on them.

We consider it wrong to create an online store that sells exclusively flowers. The online store sells very well and other related products. For example, you can create an online store for indoor flowers, an online store for selling flowers in pots, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower trends that you can use to create several small online stores or combine them all into one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for a profitable but risky business, check out some important aspects, which, in fact, will be discussed further.

A thorough study of the nuances of the market

There should be no particular problems for opening a business: you need to rent a retail outlet, draw up the necessary documents, order flowers from suppliers, and you can begin your development. But still, you should first think through everything carefully, analyze the situation, find out if there are many competitors and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve”, the owners of this business cover monthly expenses, that is, taxes, rent of a retail outlet, staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words, this is easily explained: the rose bush blooms without a transplant for several years, and chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on them.

Good location for a shop

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. The fastest way to pay off is retail outlets near the metro, in underground passages and other places with a high degree of traffic.

Also, the flower trade is to some extent of a momentary nature: a man walked past the store, saw flowers of extraordinary beauty, went in and bought them, although he was not going to do this at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and simply wither. The period of their implementation is not very long, so in a short time they have to go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus, flowers can be treated with drugs that slow down the process of decay. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packaged and delivered to the airport (naturally, if we are talking about foreign deliveries).

While the plane is in the air, a customs declaration is being processed, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

At the first stages of doing business, the correct organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main drawback of the business lies, since the maximum sales period for most types of flowers is a week. This means that the entrepreneur must calculate the possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering customers exclusively expensive and exotic flowers is impractical, because not everyone has the same financial capabilities. It is good when the client can purchase a cheaper option, for example, to buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a florist designer are additionally paid.

The fruits of action must be visible

What is meant by this? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, you attract new customers.
If the business is already well developed, you can become a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

flower business- a serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs pay off in about a year and a half, so having a common mind, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks does not drink champagne, this is a well-known fact.

It may be interesting: Video - ART OF BUSINESS: Make money on flowers: