Sasha Spielberg's father is Alexander Sergeevich. Manager of top vloggers Alexander Balkovsky: “The main thing is good content

Alexandra Balkovskaya, known under the pseudonym Sasha Spielberg, came to the meeting State Duma, dedicated to youth policy, and told how deputies should properly conduct a video blog, what’s wrong with Sokolovsky, what she thinks about rallies and how the state can earn the trust of young people. Her performance was memorable, but not everyone liked it.

I am not a supporter of extremes - like logging into the Internet with a passport from the age of 16, and rallies over the fact that someone wears yellow sneakers.

And about Ruslan Sokolovsky, who is charged under Articles 138 and 282 of the Criminal Code for insulting the feelings of believers and inciting hatred.

And finally, about catching Pokemon, since we are talking about the trust of young people. Recently, my colleague Ruslan Sokolovsky received a suspended sentence. I'm sorry, of course, but he's an idiot. And idiots need to be treated or fined. Judging such people is cruel and not pragmatic. And it certainly doesn’t promote confidence among young people.

After this, the video blogger thanked the deputies.

One and a half million rubles for advertising on the blog of 20-year-old EeOneGuy, million-dollar income of 18-year-old blogger Sasha Spielberg, the envy of competitors Natalya Samburskaya. Even million-dollar LiveJournal bloggers can hardly keep up with the income of YouTube and Instagram stars, and there is practically no business on Facebook and other social networks.

MARIA LIEBERMAN

18-year-old blogger Sasha Spielberg (actually Sasha Balkovskaya) has 4 million subscribers on YouTube, almost 3 million on Instagram and another two hundred million on VKontakte. In her video blog (a classic lifestyle blog - a girl goes shopping and parties, puts on makeup, plays video games, talks about her fears, etc.) advertising costs from 500 thousand rubles, and, as her dad admits, he is an advertiser and venture investor Alexander Balkovsky, 1 million rubles. per month is her minimum income.

Dad, Alexander Balkovsky, is directly related to these earnings. A year ago, in partnership with director Timur Bekmambetov, he launched Agency Z, specializing in the promotion and monetization of Internet stars, and the project, born from his daughter’s hobby, is already generating income for him.

Sasha started filming videos and posting them on YouTube about eight years ago, first on English language. Then, however, because of haters, she deleted the blog and relaunched it a couple of years later in Russian. After some time, fame overtook her, and with it the first advertising contracts, and then the father began to seriously develop his daughter’s talent. “When contractors started contacting us, it became clear that this was already a real business: we needed to negotiate with large corporations, formalize transactions - and I, of course, began to help,” says Balkovsky. “Moreover, Sasha was only 14 years old at that time.”

Over time, Sasha introduced her dad to her blogger friends - also, as it turned out, quite popular. Today, Agency Z has signed an exclusive contract with a dozen of them to represent commercial interests.

Alexander Balkovsky treats his young wards (many are not even 20) more like children than colleagues and, unlike other advertising agencies that simply sell advertising from bloggers, he also spends energy on “pumping up” them. Balkovsky wants to raise them into full-fledged stars: so that they can act in films, record music, and write books, but at the same time do not leave their main platforms - YouTube channels.

The age of a YouTube star is short - one, two or three years, unlike the age of traditional celebrities. “The dream of any blogger is not to do any advertising at all, but to deal only with their own content,” Alexander idealizes his charges. “Nobody likes advertising, but they want to eat, and we help the guys defend their interests.”

As befits a father, in any dispute Alexander Balkovsky is on the side of his protégés. "Imagine, Katya Klap (YouTube blogger with almost 5 million subscribers, direct competitor of Sasha Spielberg.—" Money") told Marie Claire magazine that a YouTuber could theoretically earn 600 thousand a month, but all "stuff" must be driven out ( a large number of advertising of poor quality.— " Money"). This is false information! Perhaps Katya earns only similar amounts, but almost all YouTube stars (not to mention Sasha Spielberg, Ivangai and the like) have earnings either close to this figure or exceeding it many times over,” he claims.

Alexander Balkovsky does not disclose the turnover of his agency, but most likely we are talking about several tens of millions of rubles - the agency fee ranges from 5% to 25% of the price of the advertising campaigns of his star players, in the quantity and quality of which he is much more interested in themselves.

Unsinkable LiveJournal

Alexander Balkovsky successfully produces his own daughter and other top bloggers, whom he treats like children.

Photo: Kristina Kormilitsyna, Kommersant

“When I met Ilya Varlamov in 2013, I immediately told him that LiveJournal was dying,” recalls Ekaterina Patyulina with a smile. “In response, he showed me statistics with two million unique visitors per month. When I then saw his advertising income, Then I realized that I could easily increase them.”

The story of the relationship between Ilya Varlamov and his agent and partner, of course, is completely different from the story of Sasha Spielberg. On this moment Varlamov is already a corporate man, he has a whole staff of employees working for him, and we are talking about significantly larger earnings here. Patulina and Varlamov registered the company "Author's Media", which unites on exclusive terms eight blogging platforms, including the blogs of Sergei Dolya and Sergei Anashkevich (a blog in LiveJournal "Life in Travel") and almost the most popular YouTube channel in Russia about technology — Wylsacom Valentina Petukhova (2.3 million subscribers). The income of "Author's Media" from promoting bloggers is formed on a progressive scale depending on the personal earnings of each of them. Last year the company's turnover exceeded 30 million rubles. and, according to Catherine’s forecast, this year the figure will be higher.

To achieve this result, Ekaterina Patyulina radically changed the working conditions of bloggers: she opened prices, created package offers and media kits, hired a lawyer, accountants and “sales people”, or sales specialists. “I have 25 sales people alone, and it still seems to me that it’s not enough,” she says. Ilya himself doesn’t delve much into advertising matters: “I have three author’s posts a day and only three advertising posts a week. Content for me is a much more important issue.” But the partners share the profits approximately equally.

Maxim Tadevosyan, first deputy general director of the Rambler&Co group of companies, believes that the volume of the shadow market for paid posts on social networks (without Instagram) today is approximately 700-850 million rubles, and a third of this money comes from Live Journal. “Almost all thousands of people in terms of advertising efficiency have bent, only million people are effective,” says Elena Torshina, head of the Torshinsky Trust group of digital promotion companies. Last years In LiveJournal I work only with top people, they are full-fledged opinion leaders. They somehow miraculously know how to consistently commercialize their audience into effective entries and sales throughout all these years.”

An advertising post in LiveJournal from an “opinion leader” can be purchased for 100-350 thousand rubles. depending on complexity and volume. For example, a post with Ilya Varlamov in the frame, prepared by his team, without a discount will cost 365 thousand rubles, and with his cat Marta - 300 thousand. Social networks usually come in a package - 10-15 thousand additionally for the announcement posts on each network. Links and banners are paid separately.

For beginners, however, this market is virtually closed today. To reach him and start earning money, according to agents’ estimates, you will need to invest more than a million rubles, as well as round-the-clock returns from the LiveJournal blogger himself. “Newcomers come, try, but last only a few months,” says Sergei Baryshnikov, founder of the BigPicture.ru media group, which also promotes LiveJournal bloggers. “80% of the market is accounted for by the tops. Even, I would say, the top 10.” .

Large size fitonyasha

However, even millionaires living in LiveJournal are losing out in income to the new advertising Eldorado - YouTube. Advertisers, of course, came to LiveJournal earlier. After the era of banners, timid customers were just getting used to the world of bloggers, and adult intellectuals were clearer and closer to them than purring and squawking teenagers chewing lemons on camera, stuffing marshmallows into their mouths or giving birth to a watermelon. The situation, however, has long changed.

“YouTubers are now receiving the largest flow of orders, with Instagram celebrities in second place, such as Nastasya Samburskaya and Irina Gorbacheva,” says Tanya Ivanova, founder of the platform for bloggers Hello, Blogger, commenting on the balance of power in the market.

It is difficult to determine the exact volume of advertising on YouTube and Instagram. According to the most optimistic estimates, on Youtube it already reaches 1.5 billion rubles, and on Instagram - approximately 700 million rubles. Some market participants cite more modest figures - about a third less. But at the same time, everyone agrees that the market is growing at a good rate, unlike the social network market. “I used to be the marketing director of VKontakte and left just to work with bloggers - the market is growing very strongly. Advertising campaigns with bloggers already cost 5 million, 10 million, and 20 million rubles,” says Yaroslav Andreev , CEO of WildJam agency.

In such cases, a photo post with hashtags and a link to the advertiser’s page on Instagram will cost from 20 thousand to 50 thousand rubles, advertising integration into a video on Youtube will cost 100-200 thousand. A blogger with 500 thousand subscribers is already considered top, and a photo on Instagram will already cost about 100 thousand rubles, and an advertising insert in a vlog (video blog) will cost 200-300 thousand. Advertising with million-dollar stars on these two platforms can cost millions - it depends on the specific tasks.

So far, this market, of course, is mostly shadow, or, as agents like to say, “native”, without any markings as “advertising.” “I have never seen posts like “I advise everyone... #on the right side of advertising.” The authority of the blogger in the eyes of subscribers suffers greatly because of this, and therefore only a few actually mark the post as advertising,” says Damir Feyzullov, director of Social Media at PR company Partner. So Ilya Varlamov, who honestly puts notes under every post and openly despises those who do not believe in it, is more an exception than a rule.

Having become popular, a blogger quickly finds himself at the disposal of advertising agencies and production centers - there are about seven strong teams and several dozen small players. They take on the bulk of the work, including finding orders for stars signed to exclusive deals. “Bloggers today are so popular largely because they are so actively offered by agencies,” says Vasily Yashchuk, co-founder of the Players agency, which is also involved in the promotion of Stas Davydov (5.7 million subscribers on YouTube). “Yes, the talent and audience of the blogger are important, but the advertising product on the blog is the result of the work of agencies.”

Thanks to the enormous loyalty of the audience and a very high agency fee (as a rule, it is about 15-30%, but sometimes it reaches 50% of the contract amount), advertisers are sometimes ready to forgive bloggers for almost any antics and take on all the risks. "Eat real case, after which the owner of an agency working with bloggers almost turned grey,” says Victoria Virta, creator of the Delovik service for mutual assistance of entrepreneurs. “Imagine, a fit girl, on whose Instagram they wanted to advertise dresses from one brand, did not want to admit that she is size M , not S, and tried to fit into the provided model. It was funny to everyone except her agent."

Ivangai - fly in

Trying to focus exclusively on celebrity bloggers and their promotion, as Agency Z does, is just one possible way to work in a still emerging market.

“The advertiser should first of all be interested not so much in the personality of the blogger and the subject of the channel, but quantitative indicators his audience. Gender, age, geography, devices,” says the founder of Blueberry Agency and the platform for analyzing video blogs Vlogster, Gayk Mkrtchyan. Through this platform, so far the only one of its kind, video bloggers and advertisers can interact both directly and with the involvement of its managers. “We against bloggers on the exclusive, because, as it seems to me, this greatly affects the effectiveness of the advertising campaign,” says Mkrtchyan. “An agency that has signed an exclusive contract with a blogger tries to sell only it to everyone, even if this has a negative impact on the effectiveness.”

In addition, sometimes campaigns with less popular bloggers are more effective. “For example, we integrated into a video a blogger who had only 78 thousand subscribers. Each transition from this channel cost us 8 rubles, which is very good. At the same time, we worked with a blogger who has almost 600 thousand subscribers. Transition from his channel cost us already 88 rubles,” says Natalia Kharitonova, head of content marketing at Travelata.

An advertiser cannot always be sure that thousands or millions of followers of celebrity bloggers are not a scam. There are a countless number of tools and specialists for multiplying views, and, as both bloggers themselves and their agents admit, many resort to them. “That’s what’s bad about Instagram - there’s just an unreal number of bots,” complains Elena Torshina. “Especially among the girls from Dom-2.” Blogger AnnaMama also claims that the market also dislikes the stars of the scandalous TV show for dumping.

The blogger market is so young that there is not even a clear understanding of how it is more profitable to work - through an agent or on your own. For example, Katya Klap and Ruslan Usachev (1.1 million subscribers on YouTube) do not have agents. And the most popular Russian-speaking YouTube blogger Ivangay (EeOneGuy - almost 10 million subscribers) never agreed to sign an exclusive contract with anyone. He rarely advertises, but it is expensive - the price tag for a 20-year-old guy starts at 1.5 million rubles.

If this name means absolutely nothing to someone, this person is probably just very far from the Internet business.

But if this someone has children, perhaps he or she has heard about Sasha Spielberg, a famous video blogger who has nearly five million (!!!) subscribers and more than 0.7 billion views on YouTube.

So, Alexander Balkovsky is Sasha’s father. Businessman, makes money by promoting Internet stars (you can see from his daughter that he is very successful), co-founder of the Z-Agency.

Let me begin, perhaps, with a fascinating story about a very remarkable personality and for a long time shadow.

The father of Sasha Spielberg, a video blogger (and, concurrently, a youth deputy at a recent State Duma meeting), as well as a singer who has a multimillion-dollar audience and income in the same figure, Alexander Balkovsky, together with the director. Timur Bekmambetov (Bazelevs film company) created the Z Agency or the Z-Agency studio, which is engaged in promotion and monetization in in social networks and on the YouTube platform of Internet stars, he has been successfully producing since the age of 14 own daughter. Now it becomes clear that all of the above is about my daughter’s entertainment business.)

Sasha and Neverov from the State Duma. Sergei Ivanovich Neverov, Vice-Speaker of the State Duma and Secretary of the General Council of the United Russia. Is it real in insanity?

Neverov's letter to Sasha Spielberg

Speech by 19-year-old Sasha Spielberg in the State Duma.

Hello, my name is Sasha Spielberg, I am a video blogger, and my audience exceeds 10 million people. I am not good at politics and party names, but I am good at communicating with large audiences. The fact that I am here is a sign that the state recognizes the importance of the video blogosphere and the importance of opinion leaders. This is the main thing.

Why are video bloggers so popular? They are present in the lives of their viewers every day, teaching and recommending something. There are no barriers or editors between us and the audience.

I am a conduit between the state and the community to which I belong.

Each of my videos is a mini-election. I've been transparent since I was 13. Become transparent! Make a video and post it on social networks. Then, after some time, the state will turn from an abstract concept into concrete people.

What did my audience want to know when they found out that I was going to the State Duma? About the childhood of President Putin, his problems and conflicts. And that the state plans to use us as agents of the Kremlin.

With initiative, deputies-entertainers. Keep it up, Sergey Ivanovich Neverov (after all, it was you personally, the Vice-Speaker of the State Duma and the Secretary of the General Council of the United Russia, who invited an unglamorous prick - a “beauty blogger”, a “teen idol” and a “star of the Moscow social scene” - to the Russian parliament).

Whose advice will our Duma members respectfully heed next time? How long until Diana Shurygina's invitation?

Sasha Spielberg (Alexandra Aleksandrovna Balkovskaya). 19 years. Video blogger, gamer, "singer", "actress". Daughter of venture investor Alexander Balkovsky, co-owner of the Z-Agency studio (a division of T. Bekmambetov’s film company Bazelevs, engaged in advertising, promoting beauty bloggers on social networks and YouTube video hosting).

I went to first grade in Cyprus, and later lived and studied in Italy, Switzerland, and the USA. “I don’t consider myself completely Russian, I don’t classify myself as part of any one group, I’m a person of the world”; “Studying abroad instilled in me a European mentality and so much creativity.”

Returning to Russia, she quickly became a YouTube star (it would seem, what does dad have to do with it?). In his videos, he talks about cosmetics, cooks, takes a bath with chips, plays Sims and does a lot of other useful things. She earns monthly from this, according to her father, “from a million rubles.” Shines at "social" events. Now he’s going into politics... - writes in LiveJournal

Childhood

She went to first grade in Cyprus, but over the years of her studies Sasha changed several schools. The girl liked to study, she had many friends and a lot of opportunities for development. In the early school years Sasha showed musical abilities. In the 5th grade, she first appeared on the school stage as part of an amateur musical group.

Sasha Spielberg's first song

Soon the family returned to Moscow, but the girl greatly missed her many Cypriot friends. Sasha had a hard time getting used to the new environment and it was during this period that she became interested in virtual reality. To distract their daughter from the Internet and provide her with a quality education, her parents sent her to an American boarding school. New educational institution Alexandra didn’t like it, but this experience provided her with excellent knowledge of the English language.

Video blogger career

The life of Sasha Spielberg, drawn by herself

After the girl began regularly posting interesting videos on native language, the number of subscribers has broken all records. In 2010, Sasha opened her personal YouTube channel, where she posted mainly musical content.

It should be noted that Sasha Spielberg is a pseudonym that the girl was forced to take by agreement with her parents. They gave her complete freedom online with the condition that she real name nobody will know. Of course, the great secrecy gave rise to numerous rumors. According to one version, the blogger’s real name is Alexandra Balkovskaya, but there was no reliable confirmation of this information.

Two years later, Sasha decided to create a second channel, which turned into her personal blog. There the girl shared her impressions about clothes, fashion, cosmetics, travel, etc. Moreover, the blog began to bring Spielberg considerable income, because she actively advertised the products of the most famous brands, for example "Procter & Gamble".

This company had a bad reputation for testing cosmetic products on animals, so some Internet users were critical of Sasha’s cooperation with this company, and even the monetization of his video blog in general. It was the blogger’s colleagues who especially often expressed dissatisfaction: Dima Vector, Dmitry Larin, Milena Chizhova, Igor Sinyak. But the girl was not worried about such remarks, especially since she knew the blogger “kitchen” very well. On this topic, Sasha once stated: “I’ll say, without naming names, that those who say they don’t do advertising are simply lying.”

Sasha Spielberg plays Sims 4

Sasha Spielberg's projects became increasingly popular and in demand. This was even appreciated by the organizers of YouTube, who presented the blogger with the “Golden Button” award. This prize is awarded only to millionaire YouTubers, i.e. owners of channels with a million subscribers or more.

At the same time, Sasha did not forget about her long-time passion for singing. She covered many hits of other artists, and then began working on her own hits. Since 2013, the girl began performing in Moscow clubs. As Sasha Spielberg herself said, there was some luck here: “I was very lucky with the first concert. A fan of the late Amy Winehouse found a video of me singing her song on YouTube and suggested I perform at a concert. I rehearsed for a month and sang in a Moscow club at a private party. They paid me 60 thousand.”

At the same concert, the girl resorted to a little trick. She performed one of her songs, passing it off as Amy's early composition. The concert organizer appreciated the resourcefulness of the aspiring singer and advised her to continue working on her own creativity.

In October 2013, the number of subscribers on Sasha’s second channel reached 100 thousand. In honor of this event, Sasha posted a video in which she announced the release of her debut music album in the spring of 2014.

Among her first works, the most successful was the composition "Gatsby's Girl", written after reading famous novel F. Fitzgerald's "The Great Gatsby" and the release of the film of the same name starring Leonardo DiCaprio and Daisy Buchanan.

Of course, the success of the young girl aroused increased interest and criticism invariably followed. So, many claimed that Sasha received great amount subscribers thanks to advertising purchased by parents on Omsk television. The young blogger was harshly criticized by her “colleagues” Dmitry Kiselev and Anna Lilika, who released a series of videos entitled “You are not reviewers, you are shit.”

In 2014, at the Video People festival, a scandal occurred between Sasha Spielberg and beauty blogger Milena Chizhova, in which even the mothers of both girls were involved. It was alleged that Milena constantly criticized Sasha for advertising Procter & Gamble. For this reason, at the end of the festival, Sasha’s mother allegedly attacked Milena and began to choke her, demanding that she no longer insult her daughter. In turn, her mother came to Milena’s aid. It all ended in a fight. As a result, Milena’s mother even went to court, but she was denied consideration of the case. However, many PR experts and video bloggers argued that this was not a real conflict, but a well-thought-out PR campaign.

In 2015, Sasha prepared special program, which was shown on the RU TV channel. The 17-year-old blogger was entrusted with talking about numerous new products appearing on the Internet. 24 three-minute episodes were aired, but then the show closed. Sasha was also a guest on the talk show “Let Them Talk” (Channel One) and “Main Stage” (Russia 1).

Actively developed and music career Sasha. Thus, in 2015, special attention was attracted by the release of such compositions as “Your Shadow” and “I Promise,” performed in a duet with Alexander Panayotov.

Sasha Spielberg and Alexander Panayotov – I promise

In addition, Sasha Spielberg’s ballad “Love is Scary” became the soundtrack to the film “He is the Dragon” (2015). Sasha Spielberg even managed to act as a fashion model. In 2015, it was her photo that graced the cover of one of the issues of Elle Girl magazine.

Personal life of Sasha Spielberg

Hello, dear Afisha. My name is Papa Spielberg. I really love Winnie the Pooh.

- Is it true?

Of course, who doesn't love Winnie the Pooh? Okay, let's get serious.

-Where did you go? Nothing loud Lately No.

I am a manager. Clients hire me to earn more. When public resonance helps us earn money or make our voice heard, we resonate. Lately, commerce has not required volume, so you can’t hear anything. Blogging as a market has formed, a routine work process is underway.

-Have you ever wanted to try blogging yourself?

I didn’t want to, but in December I’m opening my own channel and becoming a YouTuber.

- For what?

I know a lot about the social media industry, about YouTube. I was even invited to the Moscow Film School to supervise the course “Video blogging as a profession.” We start in January. I want to start my own video blog together with my students. The conditional title is “How to spend a million.” Nowadays there are many blogs on the topic “How to make a million,” but earning is hard and boring, but spending is pleasant and fun. Leading human scientists, British scientists, have unearthed what people love more than anything else [to spend money]. Well, except for the period from 18 to 35, when they most like to have sex.

- Spend money.

Yes. Spending - especially a million and especially not rubles - is a science. And there are no competitors yet, no channels on this topic. I will talk about beautiful and expensive goods, services and phenomena. I won’t buy anything, because I already have a lot. Would you like to buy an expensive watch?

- You don't have a watch, by the way.

Yes, I am without watches, crosses and ties. I'm allergic to them, like the pirate Jack Rackham - he was also allergic to rings and ties. As a result, he was hanged, but I hope that I will not be hanged.

So here it is. If a watch costs more than $1,000, it's almost an investment. You need to understand what a watch is for, and know at least a little about the market. One of the videos will be with a watch dealer who is very understanding. I’ll send you a link and you’ll find out how to choose the right watch in price categories up to five thousand dollars, up to ten, up to twenty, up to fifty, up to a hundred, up to five hundred.

There will be playlists with unique specialists in various fields. For example, “Etiquette with Albina Kholgova.” Albina is one of the main etiquette experts in the country.

In short, [this will be] a channel about how to spend a million wisely and with pleasure.

- Why do you need this?

For the last seven years of my life I have been working with very young people who have something to say. A video blogger is a person who has something to say. I gained experience from clients and decided to exercise my right to freedom of speech. I have something to say.

I will be successful because I enjoy what I do. If a person does something with pleasure, with love, then he will definitely achieve success.

- What do you miss in life?

Age. I wish I was at least thirty years old again, so that time could move forward. reverse side. It’s only after fifty that you begin to understand.

- What traits do you dislike most about yourself?

I am a child of an era of change. Our new Chinese friends say that God forbid we live in an era of change. Life was very dysfunctional, cruel, harsh, and I remained in those times. I often act as if I don’t live in 2018. I’m struggling with this, working on myself. Then everything was very specific, fast, people had more responsibility than now

- I didn’t live in the 1980s and 1990s. Can you tell me about main feature that time?

It's 1990. You get out of the subway. It’s winter, minus twenty degrees, and there’s a line of about forty people at the stall with the sign “Ice Cream.” Do you know why it's worth it? For butter. You stand in the back. After about fifteen minutes you take two packs, because they don’t give more than two to one person, and that makes your evening.

- Is it too late to go to YouTube in 2018?

Just right. Now there are a lot of companies that are looking for information, sorting, selling, buying, dismembering... Do you know what their main deficit is? Content!

Content comes first. If you produce content that the viewer needs, then it’s never too late to go to YouTube. There will be both a viewer and a buyer

Alexander Balkovsky

Papa Spielberg

- What is Bekmambetov’s worst film?

Timur the director has no bad films.

- Why don’t you like BadComedian?

I really love BadComedian, especially fried in batter. Seriously, this is not my content. I don't have much time to watch trash.

- Have you seen the review of “Hack Bloggers”?

Certainly. This is a classic example of a showdown between social media stars. BadComedian and Katya Klap sleep together. Katya Klap and Sasha Spielberg - worst enemies. How to spoil Sasha Spielberg? Ask your boyfriend to crap about the unsuccessful project in which she is involved. That's the whole story.

The same review

- What are you most ashamed of in life?

Are you ashamed in life? Oh, damn... Well, I can’t say that. This is too personal and no one cares. Most often, I am ashamed of the moments when I was unfair to people or undeservedly rude.

- Was your daughter in the State Duma with your permission?

She consulted with me. Sasha is one of the leaders in his industry. She has management. When counterparties - be it the State Duma or a commercial brand - want to communicate with an artist, they get in touch. Nobody came to the State Duma and said: “Let Sasha Spielberg perform for you.” State Duma employees contacted Sasha’s management and discussed the possibility of collaboration. Agreed. The Vice Speaker of the State Duma sent Sasha an official invitation to speak. The procedure was absolutely standard.

Sasha agreed because before her speech in the State Duma most of The population of the country did not even know who video bloggers were.

The same performance

- And I didn’t know who Sasha was.

Yes, sure. This was a great opportunity to get the word out about my client and our industry. more people. And this is not a shameful reason at all.

Alexander Balkovsky