How to open a coffee shop from scratch? Business with a taste of coffee. How to open a small coffee shop from scratch

A coffee shop is a catering establishment built by analogy with a cafe or restaurant. Inside the building, you need to provide comfort, a quiet, relaxed atmosphere, provide a classic or varied menu, and ensure affordable prices for most dishes.

Business relevance

When starting a business related to the sale of coffee, noticeable great prospects that you need to use successfully. To organize it, there is no need to invest a significant amount Money.

Business relative pays for itself quickly, does not present any difficulties in the organization both in terms of developing a promotion plan and when working with personnel. If you enter the niche correctly, the project has great potential.

Key features of opening a coffee shop

Relatively small investment, since a small coffee shop is different from, much less, a restaurant. The minimum area, the need for a standard number of employees, and fairly long allowable pauses for the purchase of products allow beginning entrepreneurs to organize such a business. If you have a small start-up capital, this type of activity is great for learning how to lead larger-scale projects.

Pick up place for organization so that in summer you can imagine a portable veranda and put tables. This way you will significantly increase the number of visitors, since in the summer there are many people who want to visit this establishment, ordering coffee with small desserts. If you choose a room that is only accessible from the sidewalk, you may lose a significant portion of your profits.

Often, establishments organized like coffee shops are visited by students, groups of women, as well as people who decide to order a business lunch. It is recommended to organize a coffee shop close to schools, beauty salons, and business centers.

Depending on the location, the features of the menu are determined, as well as the cost of certain items. If the establishment is located in the very center or close to the station, it is necessary to prepare dishes so that visitors can take food.

If you decide to place a point in a shopping center, a part of the city that is actively visited by tourists, pay attention to the interior composition, as many visitors will want to drink coffee if they are surprised appearance establishments.

If possible, come up with How does your establishment differ from many others?. People come to good coffee shops not only to drink coffee or eat, but also to chat with colleagues, acquaintances, and sometimes visitors work. To ensure the profitability of the business, it is necessary to select a suitable interior in advance, take care of selecting the optimal music and menu, and also monitor the compliance of the waiters’ uniform with the overall concept of the establishment.

Creating a coffee shop pays off fairly quickly, which distinguishes it from larger organizations. This is one of the most important qualities for many aspiring entrepreneurs.

You can always choose which one you want concept coffee shops are going to apply. A romantic interior and style are often used, and opening fast food along with serving coffee is also popular.

What you need to open a coffee shop from scratch: business registration, necessary documents

Before organizing the work process, it is necessary to register the enterprise, as well as enter the necessary data for interaction with the tax office.

To start entrepreneurial activity it is necessary to register the organization using the form or. You will be asked to provide a specific . For the operation of a small coffee shop, you can choose 55.30.

Once the registration and tax documentation has been completed, it is time to submit an application to change the tax regime. If possible, take advantage, but the concept of a coffee shop almost never predetermines this opportunity.

Take advantage of a convenient 15% tax rate, and all taxes will be charged only on income. Expenses must be recorded, as they are not taken into account when calculating quarterly payments.

If you are going to distribute alcoholic products, you will need the appropriate one. Take care in advance to obtain approval from the fire department, as well as the SES. To avoid problems already at the start of the project, pre-draw up important business agreements, for example, on the supply of products, waste removal.

Mini coffee shop: business and its components

Where to open a small coffee shop from scratch?

For a business to be highly profitable, it is necessary to organize a coffee shop in fairly crowded places. This way you will ensure that your establishment will be visited by many people. All that remains is to attract them with excellent service and specialties of the dishes.

It would be great if the coffee shop is located in the middle of busy intersections, streets, near the train station, metro, universities, shopping centers, as well as popular markets.

Equipment for a mini-coffee shop

If you want to properly design your establishment, you won’t need a large amount of equipment for a coffee shop, but you should have a starter kit. But you should not try to use cheap utensils and equipment, since in the end this will not only not bring savings, but will also scare off many visitors.

Basic instruments:

Coffee shop interior design

To ensure that your coffee shop attracts admiring glances, carefully consider its interior design.

Recently popular themed establishments, which have coffee, serve pizza, it is possible to order sushi, and there is a sufficient children's menu.

Check out the offers of competitors to make not only the best establishment, but also introduce new items. Think over the design of the walls and ceiling, fill the room with interesting furniture.

To make your interior design attractive, turn to professionals. They will help florist and decorator services, if you have the opportunity to pay for them adequately. You can put fresh flowers on the tables - they will significantly increase the number of visitors.

Before choosing an interior design, think about the optimal direction in which the establishment will operate. Let's list the most popular ones.

Traditional style

Place tables in several rows, define an area where visitors will drink coffee, and also place comfortable sofas separately. Select a sufficient number of employees in advance so that there are no problems with the availability of waiters.

The cost of meals in such establishments is usually higher than in similar establishments. Diversify the menu, add desserts. Decorate display cases and dishes in accordance with the general concept.

Smart advertising for a coffee shop

To make a newly opened establishment popular and increase traffic to a coffee shop, use the following methods.

• Outdoor advertising. Every establishment must have signboard, which attracts the attention of potential visitors by talking about the advantages of a particular vacation spot.
• Promotional stock, Availability booklets, leaflets, which are distributed inside the establishment or before entering the coffee shop.
• Internet. On this moment It is possible to order advertising on social networks and place it on websites by agreeing with suitable partners.
• Carrying out advertising campaigns in the media.
• Souvenirs, other products that visitors will remember for a long time.
• Integrated promotion of a coffee shop using special image, forming a positive opinion among residents specific area, cities.

How much does it cost to open a coffee shop?

To open a spacious, comfortable establishment, you will need to invest financial resources. So, what will be included in the costs?

• Rent of a suitable premises - from 200,000 rubles.
• Purchase of equipment - from 300,000 rubles.
• Purchase of furniture, elements for interior design - from RUB 150,000.
• Coffee equipment for a coffee shop, appliances necessary for preparing other dishes, suitable utensils - from RUB 70,000.
• Primary costs for advertising campaigns - from 20,000 rubles.
• Goods that will be needed to create the image of the establishment - from 10,000 rubles.
• Transport costs for transporting equipment - from 30,000 rubles.
• Employee salaries start from RUB 250,000.

Is it profitable to open a coffee shop?

Coffee shop profitability: from 250% to 900%— depending on the markup on popular items.

Payback: in small regions - from 1 year to 3 years, in crowded places - from 6 months to 1 year. If the establishment quickly establishes itself, the investment will pay off within 3 months.

To open a mini-coffee shop from scratch, you need to assess in advance your strengths not only in forming, but also in promoting the establishment. It is necessary to purchase suitable professional equipment for a coffee shop, decorate the interior, select staff, and establish a product range. When business payments and preparation of the necessary documentation are completed, you can make the necessary acquisitions and start doing business.

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♦ Capital investments – 1,700,000 rubles
♦ Payback – 1.5–2 years

Coffee is one of the favorite drinks of many people in our country. The morning begins with a cup of aromatic coffee; it is a constant partner in all work meetings, friendly gatherings and romantic dates.

But who said that you have to drink coffee at home?

All more people prefer to enjoy this drink in specialized establishments, so it’s worth considering how to open a coffee shop from scratch, if you are looking for a business idea.

A coffee shop is an establishment where you can drink several types of coffee and tea, soft drinks, and enjoy desserts and other snacks.

P.S. You can, of course, add salads and hot dishes to the menu, but in this case, minimal capital investments are not enough.

You will learn from this article what you need to open a coffee shop and how much money it will take to launch this business project.

Features and benefits of opening a coffee shop

A business like a coffee shop is significantly different from a restaurant or fast food. This must be taken into account when forming the concept of your establishment, menu, thinking through the interior and other details.

If you are just thinking about what kind of establishment to open so that you can give customers drinks and snacks to take away, then it would be a good idea to learn about the features and advantages of owning a coffee shop:

1. When opening a small coffee shop, you can get by minimal investment, because the area required for this type of activity is small, you won’t have to employ several dozen cooks and waiters, and you don’t need to spend a lot on monthly purchases of food and other consumables.
   In general, this is a great business for people with small start-up capital.
2. You should make sure that you can add a summer veranda to your coffee shop, or at least simply move the tables outside so that people can enjoy coffee and desserts in the warm season fresh air.
   This means that premises with a narrow sidewalk are not suitable for opening a coffee shop from scratch.
3. The main visitors to coffee shops are students, women's groups and business people, so it’s best to open your own tea or coffee shop near educational institutions or office buildings.
4. Depending on where exactly you decide to locate your coffee shop, create a menu and pricing policy.
   For example, in the city center or at the train station, coffee and snacks that you can take away will be great.
   If you place your establishment in a large shopping and entertainment center or in the historical part of the city, then you should take care of the interior, because most visitors will want to drink coffee directly from you.
5. It is very important to think through the concept of your establishment and come up with a feature for it.
   A modern coffee shop is a place where they not only drink coffee, but where they have a good time with friends and colleagues, and work if necessary.
   The business will become profitable if you take care of the details: interior, background music, menu, uniform for waiters, etc.
6. This type of business pays off quickly enough, which cannot be said about the same restaurant or pizzeria.
   This is one of its main advantages.
7. You have a choice of what kind of coffee shop to open: a romantic one for ladies and couples, a mix of a coffee shop and fast food, where you can stock up on drinks and food to take away, on wheels, themed, etc.

How to create a competitive advantage for your coffee shop?

In Moscow itself alone there are several hundred different coffee shops, which indicates how popular this is in our country.

Competition is really high in this sector, so it’s impossible to build competitive advantages.

Be sure to ensure that in your coffee shop:

1. You could either drink coffee on the spot in a cozy atmosphere or take any item on the menu with you to take away.
2. There was a reasonable pricing policy.
   Remember that you are selling coffee and snacks, not... jewelry, so there is no need to inflate prices.
3. The client received impeccable service in your establishment.
4. There was a loyalty program for customers who are serviced here on a regular basis.
5. It was possible to sit outside in the warm season.
6. There was a beautiful interior that would attract not only residents of your city, but also tourists.
7. They made excellent coffee and served delicious desserts.

Does a coffee shop need an advertising campaign?

Interesting fact:
Coffee is one of the most traded commodities on world exchanges. In terms of volume, only oil is ahead of it.

If we are talking about a mobile coffee shop with minimal capital investment, then you can do without advertising altogether. It is enough to paint your car so that it can be seen from a distance.

• advertisements in the press;
• advertising leaflets that should be distributed in crowded areas in the area where your coffee shop operates;
• city ​​forums and social networks;
• a bright official opening that will be remembered by the residents of your city.

This approach will allow you to quickly build a customer base and avoid main problem of a newly opened establishment: work in the first months is at a loss.

Is it worth opening a mobile coffee shop?

Today in any big city you can see many cars decorated with coffee-themed images, offering customers tea, coffee, hot chocolate, soft drinks and packaged snacks to go.

Since this business is becoming more and more popular every day, we should dwell separately on how to open a mobile coffee shop, and is it worth doing it at all?

Advantages of opening a mobile coffee shop:

1. Minimum capital investment.
2. Saving on personnel - you can do this business yourself.
3. Large cash flow, especially in high season.
4. The ease of running this type of business.
5. Simplicity of the registration procedure.

Disadvantages of opening a mobile coffee shop:

1. Limiting activities to the sale of drinks and snacks that you can take with you.
2. The seasonality of this type of business, for example, in winter time Mobile coffee shops are not in great demand because no one will drink coffee while sitting on a bench in a park at sub-zero temperatures.
3. Inability to make big money from a mobile coffee shop.

How to open a mobile coffee shop?

Everything is extremely simple:

• you register as an individual entrepreneur;
• obtain all necessary business permits;
• you buy a roomy car, which you decorate so that it is immediately clear what exactly you are doing;
• purchase equipment, disposable tableware, consumables for making coffee and other drinks.

After all this, you can immediately start making money selling coffee, tea and other things.

The main components of opening a coffee shop

If business related to establishments Catering, is new to you, then you should carefully consider all the nuances.

And you don’t need to immediately try to become the owner of a huge establishment!

If you have minimal capital investments and no experience in entrepreneurship, then you should think about opening a mini-coffee shop with 20–30 seats with an original menu: several dozen types of hot and cold drinks (mainly coffee and tea), some snacks and desserts.

Business registration

The official procedure for opening a coffee shop is quite simple.

First, you register as an individual entrepreneur or LLC, choose the form of taxation: UTII or simplified tax system 15%. Pointing OKVED codes, you can choose 55.30, which regulates the activities of cafes and restaurants.

If you are going to sell not only coffee, tea and other soft drinks in your establishment, but want to increase profits by selling alcohol, then you will need an appropriate license. This will slow down the process of opening a coffee shop and increase the amount you need to spend on registration.

If you are going to open not a mobile coffee shop, but a stationary establishment, then you will need permission from the fire service and the SEZ, and you will also need to draw up a number of contracts standard for business, for example, for garbage removal, etc.

Coffee shop location

This business will be profitable only if the coffee shop is located in an area with high traffic, preferably in the business center of the city or in its historical part.

The desire to save money and open a coffee shop in a residential area can be fatal and lead to ruin.

To open a coffee shop, both an isolated room and a corner in a shopping and entertainment center are suitable. The main thing is to choose a place that will help you get as many random clients as possible.

All the secrets on how to open a mobile coffee shop on wheels -

advantages of this type of business:

Coffee shop premises

It is better to choose a non-residential building to open a coffee shop. Otherwise, you will have to take care of soundproofing so as not to disturb the residents of the house.

The area of ​​the room depends on the scale of your project. To accommodate 25–30 people, 60–70 sq.m. is enough. meters.

If you want your coffee shop to accommodate at least 50 people at a time, then you should look for a room with total area from 120 sq. m.

You should not choose buildings that are too small, because in addition to the main hall, you need to place a kitchen, two bathrooms (for visitors and staff), and a service room in your coffee shop.

Even if the premises you find are in good condition, you still need to make repairs to it. Pay special attention to the interior so that customers enjoy being in your coffee shop. It is better to entrust such an important work to a professional designer.

Coffee shop equipment

Interesting to know:
Every year, more than 500 billion cups of coffee are drunk around the world. More than half - at breakfast!

The most important thing is a coffee machine!
Coffee shop owners can choose an automatic or semi-automatic coffee machine.

It's better to stick with a semi-automatic coffee machine. Firstly, it is cheaper, secondly, it is easy to work with, and thirdly, it is suitable even for small coffee shops with little traffic.

It is better to purchase professional Italian equipment from the brands La Cimbali, Faema, Rancilio and others.

The cost of a good semi-automatic coffee machine is 80,000 rubles.

Since coffee shops buy coffee beans, you will also need coffee grinders, at least two of them. You need to allocate 40,000 rubles for their purchase.

To equip the room, you need to purchase tables, chairs, lamps, a display case and a bar counter, and decorative interior items. To complete the hall of a small coffee shop, you need 10 tables, 40 chairs, a bar counter, 2-3 hangers, lamps, figurines and other interior items. All this will cost you 50–100,000 rubles.

Before buying kitchen equipment, you should decide on the menu (will you serve hot dishes to customers) or will everything be limited to desserts and sandwiches.

P.S. You don’t even have to prepare desserts in your coffee shop, but buy them somewhere, but customers don’t really like that.

If you are going to prepare only desserts, sandwiches and salads in your coffee shop, then you should purchase the following kitchen equipment:

Expense item	Amount (rub.)
Total:	230,000 rub.
Hoods	10 000
Freezer	15 000
Microwave	8 000
Oven and stove	50 000
Food processor	10 000
Dishes	60 000
Furniture	30 000
Other	47 000

Expense item	Amount (rub.)
Total:	250,000 rub.
Arrangement of two bathrooms	70 000
Furniture for office space: shelving, lockers, chairs, etc.	80 000
Stereo system	20 000
Control and accounting equipment (computers, cash register, etc.)	50 000
Other	30 000

Coffee shop menu

Coffee shop owners who have been in this business for many years claim that the optimal menu should be like this:

• 6–10 types of coffee-based drinks;
• 5–10 types of teas;
• hot chocolate;
• Juices in assortment;
• 5–10 types of desserts;
• pancakes with savory and sweet fillings;
• 5–7 types of simple salads;
• 4–8 types of hot and regular sandwiches.

This menu is quite sufficient to satisfy the needs of different customers.

Revenue will increase if you provide customers with the opportunity to take food and drinks to-go.

Coffee shop staff

Most coffee shops are open 7 days a week, so you will need to hire enough staff to create two shifts.

For a small coffee shop it is enough:

Calendar plan for opening a coffee shop

To open a catering establishment, even such a light version as a coffee shop, it will take at least 4–6 months.

If you are going to obtain a license to sell alcohol or the premises you have chosen require serious redevelopment, then this period may increase by 1.5 - 2 times.

How much money do you need to have to open a coffee shop?

No matter how hard we try, we can clearly answer the question “ How much does it cost to open a coffee shop?? - impossible.

The size of your capital investment depends on:

• the city where you are going to open a business and the cost of rent in it;
• the size of your coffee shop;
• the cost of services of a designer, builders and other specialists that you need;
• menu;
• your ability to negotiate a discount and much more.

If we talk about opening a small coffee shop (with 25–30 seats) in a small provincial town (the number of inhabitants is no more than 500,000), then the average figures look like this:

Interesting tips from experts and comments from coffee shop owners about

how to open your own coffee shop from scratch and get a good cash income.

Is it profitable to open a coffee shop?

Businessmen are not in vain asking this question, because catering establishments do not always pay off due to high level competition in this area.

And yet a coffee shop is a profitable business!

This is evidenced by the following indicators: to make a cup of coffee, you need to use 7–8 g of ground beans (the cost of one serving is about 10 rubles). The average price of a cup of espresso is 60 rubles. That is, business profitability is 500%.

The amount of your income largely depends on the number of clients who visit you and the amount of their average check.

Let's say 60 people visit you every day, average bill each is 250 rubles. That is, the amount of daily revenue will be 15,000 rubles. You can earn 400,000–450,000 rubles per month. Even with the deduction of expenses for public utilities, staff salaries, taxes, advertising and consumables, your net profit will be 100,000–150,000 rubles per month.

Download a ready-made coffee shop business plan with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

If you try, you can demonstrate the same result after six months of activity. Capital investments in this case will pay off in 1.5–2 years.

Don't let the amount you need to invest in the business scare you. initial stage. It is not for nothing that entrepreneurs constantly wonder: how to open a coffee shop. This business is promising and profitable.

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First of all, you need to draw up a business plan for a coffee shop. Calculate all expense items, select a source of funds for opening (investors, bank loan, own investments), study competitors. An oversaturated market of competitors poses a great danger of failure in building a business, and also entails large expenses on advertising that will set you apart from your colleagues.

The next step to open a coffee shop is tax registration. You can choose any form - individual entrepreneur or LLC. The activity code for a coffee shop is 55.30, which includes the activities of cafes and restaurants. To reduce the cost of an accountant’s work, it is better to choose simplified system taxation (15% income minus expenses).

Selecting a room

For a coffee shop, its location is very important. Visitors should not use a navigator to look for an establishment in the courtyards and park their car three kilometers from the coffee shop. Therefore, the place should be passable, preferably in the central part of the city or near universities, offices, shopping centers. It is advisable that there are parking spaces nearby; 5-7 spaces will be enough.

It must be remembered that for public catering premises there are a number of rules and requirements from the fire service and the SES. Therefore, before settling on one of the visits, invite specialists to assess suitability. Most often we are talking about ventilation, the presence of an emergency exit and noise level.

Advice: Try to avoid premises on the first floors of residential high-rise buildings. Most often, residents are not happy to be next to entertainment venues and periodically write complaints to the district police officer.

To provide a coffee shop with 50-60 seats, you will need a room with an area of ​​120-150 square meters. For the main hall you need 100-120 meters, for the kitchen and toilets about 30 square meters is enough.

Interior of the establishment

People come to a coffee shop not only for a hot drink and dessert, but also for the atmosphere. The atmosphere of the coffee shop should help to relax visitors: quiet, calm music, dim lighting, the color of the walls and furniture in neutral tones.

In order to add individuality to the project, hire professional designers who can choose the ideal style for decorating the room. Without a special twist, it will be difficult for a beginner to compete with experienced competitors.

Coffee shop menu

The coffee shop menu should contain all types of invigorating drinks loved by potential customers: cappuccino, mocha, Americano, latte, espresso, etc. In addition to drinks, any coffee shop offers a wide selection of desserts: cakes, donuts, buns. It would also be a good idea to offer various syrups for coffee and alcoholic additives (everyone knows coffee with cognac).

You should not include hot dishes and snacks on the menu; this will increase the costs of the project and entail the loss of the atmosphere of the establishment.

Equipment

For the smooth operation of the coffee shop, it will be necessary to purchase the following equipment:

A refrigerator in which the purchased dessert will be stored. It is advisable that it be large in volume or you will need two medium ones;

A coffee machine that will delight visitors with their favorite drink. It will be good if you have two or three cars at once, so as not to keep customers waiting;

Capsules for coffee machine;

Several coffee grinders, for each type of coffee;

A showcase in which demonstration desserts will be stored;

Microwave;

For furniture you will need:

Bar counter;

Tables for visitors. Fifteen tables are sufficient for the planned sixty seats;

Chairs, 60 pieces;

Hangers, 30 pieces;

Cupboards;

Trays, dishes, knives, spoons, forks;

Interior items (paintings, posters, floor lamps).

High-quality modern equipment is now produced by companies from Italy. If you are not well versed in this industry, consult with experts, they will tell you where it is better to buy coffee machines, what kind of cookware to choose and give some tips on running a business.

The coffee shop should have plastic cups and branded packaging so that the customer can take the drink and dessert with them. You also need to purchase several types of cups

under different types coffee.

Staff

It is impossible to open a truly worthy establishment without professional staff. Therefore, the owner of a coffee shop needs to ensure that he has trained and responsible employees.

Experienced entrepreneurs advise hiring a barista (coffee preparation specialist) without work experience to work in a coffee shop; it will be easier to train him in the necessary skills, and his salary will increase along with his skill.

Remember: The taste of coffee does not depend on the coffee machine, but on the professionalism of the barista!

In addition to the barista, you will need 4-6 waiters who will work in two shifts, as well as a manager. The manager must monitor the order in the establishment, the work of the barista and waiter; it is best to hire an employee with management experience.

An accountant and a lawyer can be outsourced, and a cleaner is needed for several hours a day for wet cleaning of the premises.

Business profitability

The markup in the coffee business is incredibly high. On average, one kilogram of coffee produces one hundred and forty servings of the drink. If you consider that a kilogram of espresso costs one and a half thousand rubles, and a cup of espresso costs ninety rubles, then the income will be equal to 800%!

Let's calculate the expenses and income for the year for the coffee shop, which we took as the basis for the article.

Table 1.1

One-time expenses.

Table 1.2

Monthly expenses.

The average check in a coffee shop is 180 rubles, the traffic is 150-200 people per day. Based on this, we get a monthly income - from eight hundred to a million rubles. This means that it costs about nine million rubles a year to maintain a coffee shop (650 thousand X 12 months = 7.8 million plus 818 thousand at a time = 8.6 million rubles).

The payback period will be from ten months to one and a half years. As we were able to make sure, opening a coffee shop is a profitable business. However, do not rush to invest money in an area you are not familiar with. Similar view

business requires accurate calculations of kitchen costs, a good marketing plan and study of the competitive field. If this doesn’t scare you, and the funds allow you to open a mediocre establishment, then hurry towards your millions!

How to open a coffee shop from scratch? Video

The catering business has always been characterized by high profitability and a fairly quick payback. The only negative is too frequent government inspections and fierce competition. But, if the establishment manages to stay afloat in the first months of operation and builds strong relationships with suppliers, it will be quite capable of coping with these difficulties.

How to open a cafeteria from scratch if you have a rather vague idea of ​​how much money you will need? Start with market analysis. Find out how many establishments are already operating in your chosen area of ​​the city, what their prices are. This information will help you assess the situation and create a business plan for your own enterprise.

How much does the cafeteria cost?

A cafeteria is a small cafe with a minimum number of staff and a limited range of dishes and drinks. Opening an establishment of this type does not require excessive financial investments. It all depends on the financial capabilities of the entrepreneur and his personal preferences.

Rental and renovation of premises

For a cafeteria you will need a room with an area of ​​about 100–150 m². It will be designed for approximately 50–60 seats. The estimated rental cost is 50,000 rubles per month.

You will have to spend at least 100,000 rubles on redevelopment, repairs and sound insulation. This amount does not include the costs of developing a design project and approving the cafe plan in the relevant authorities.

Equipment and furniture

What equipment is needed to open a cafeteria? A business plan for such an establishment would not be complete without an automatic or semi-automatic coffee machine. It costs approximately 60,000 rubles. In addition, you will need:

• coffee grinder;
• refrigerators for storing food and desserts;
• showcase;
• baking cabinet (if your cafe has own production);
• microwave;
• washing;
• chest freezer;
• cutting table, etc.

For the hall it is also necessary to purchase tables and chairs, sofas, interior items, etc. The total investment in furniture, dishes and equipment is about 300,000 rubles.

Purchase of products

Desserts and snacks for the cafeteria can either be purchased from suppliers or prepared independently. In the first case, you can seriously save on equipment and products. You also don't have to hire a pastry chef to prepare desserts and baked goods. True, there may be some problems with the sale of a large volume of purchased products, delivery times, etc.

For the purchase of desserts or products for their preparation, coffee, tea, juices, soft drinks etc. About 200,000 rubles will be spent monthly.

Staff

How to open a cafeteria that will be popular with customers and bring good profits to the owner? Hire qualified personnel. A lot depends on the quality and speed of service in public catering.

A cafeteria is not a restaurant, so large quantity you won't need waiters. You can do without them completely, using the self-service scheme, which is quite convenient for many visitors.

Taking into account the shift schedule, you will have to hire 2 cashiers, 2 people to serve visitors in the hall, 2 cleaners. If you plan to prepare desserts yourself, you will have to add 2 professional pastry chefs to the list. It is better to take on the responsibilities of an accountant and manager at first. You will spend about 170,000 rubles per month to pay wages.

Advertising

Without advertising, the payback period for an establishment will increase significantly, so saving on it in the first months of operation is not recommended. Signboards, booklets, flyers and business cards, advertising banners - all this is necessary to attract customers. In total, about 100,000 rubles will be spent on promoting the cafeteria.

Total investment

Taking into account all of the above, let's summarize:

• rental and renovation of premises – 150,000 rubles;
• furniture and equipment – ​​300,000 rubles;
• products – 200,000 rubles;
• wage personnel – 170,000 rubles;
• advertising – 100,000 rubles.

The initial investment volume for opening a cafeteria is 920,000 rubles. In different regions of the country, rents, prices Construction Materials, production equipment, etc. may vary, so it is possible that this amount may either increase or decrease.

Payback

The average check in a cafeteria is significantly less than in a restaurant. But there are more visitors. Therefore, in order to work profitably, you need to rely not on the price of the product, but on the number of customers.

In the first months, your company will probably operate in the red. It is necessary to prepare for this in advance and provide a financial cushion. But after 3–6 months, the flow of clients will more or less stabilize and we can talk about the beginning of payback. All investments in organizing a business are fully returned to the entrepreneur within 2–3 years.

Legal nuances

After drawing up a business plan, you should think about paperwork. Without state registration, it will not be possible to open a cafeteria in a shopping center, near an office building, or in any other place.

Individual entrepreneur or LLC?

The best form to use for cafeteria registration is . It’s easier and cheaper to register, but an individual entrepreneur cannot sell alcohol. And in some drinks it is present in varying quantities (coffee with cognac, mulled wine, etc.). Therefore, in order to avoid problems with inspection authorities, it is better to choose a legal form that has a large number of opportunities and rights.

Tax form

Perhaps, perfect option Taxation for cafes – . However, due to certain business characteristics, it is not always possible to choose this form. An alternative would be 15% (excluding costs).

Permits

The package of documents required to open a cafeteria is quite standard. It includes:

• conclusions of OGPS and SES;
• utility contracts;
• contracts for garbage removal and waste disposal;
• an agreement with a laundry for washing employee uniforms and cleaning textiles;
• contract for the provision of security services;
• internal sanitary documentation;
• license to sell alcohol (if necessary), etc.

The current list is established by the current regulations and Rospotrebnadzor documents. Before opening the establishment and starting the registration procedure, it is recommended that you familiarize yourself with them further.

Many people dream of opening a coffee shop to make money. This article will help you move from dreams to actions. We will tell you how to open a coffee shop with minimal investment.

• Choosing a format
• Determining the target audience
• How to register
• Tax form
• Selection of premises
• Equipment
• Furniture
• Staff
• Suppliers
• Calculations
• Interaction with regulatory authorities
• Advertising
• Guests
• Budget
• Business processes
• Franchise formation

If you are ready to read the article, then let's get started...

Concept Definition

Based on the operating format, coffee shops can be divided into several large groups:

• "island" in a shopping center;
• coffee point "to go";
• coffee shop with seating.

"Island" in the shopping center

This format is convenient because it eliminates most of the issues related to security of the premises, interaction with the Ministry of Emergency Situations, and attracting client traffic. But it usually has the highest rent per square meter. Often this is the starting method for those who want to open their own coffee shop from scratch.

An island will require a minimum of six square meters, which is big cities can cost hundreds of thousands of rubles. In order to understand how effectively a point in this format will pay for itself, you need to decide on the target audience and calculate its presence in a specific shopping center.

Then decide on the conversion and average check. After this, the potential revenue of the coffee shop will become visible. If it is enough to pay all expenses, taking into account the large rent, then placement in a shopping center makes sense.

From experience, in small towns shopping centers are not as crowded, and rental prices are quite consistent with large cities. It is imperative to consider how effective the location will be from a commercial point of view. Perhaps an attractive shopping center will actually turn out to be an unprofitable option.

Coffee to go point

A separate point in the format of a small pavilion, where you can take coffee to go. Typically, the land on which the point is located is leased from the city. Here everything depends on the local authorities.

As an option: look for renting a premises where you can organize the sale of coffee to go through the window opening.

In most cases, an auction is held, the winner of which receives the right to lease the land. For a season, for a year or for a longer period. It all depends on the specific site and municipality.

Rental costs are often low. But difficulties arise with connecting the pavilion to the power grid. Here the approval process can take several months. The government is making efforts to speed up approval procedures, but now they take more than 180 days and officials cheerfully report that this is a very good figure, because previously some facilities could not connect to electricity, gas or water for two or three years.

Therefore, when choosing this option, you need to carefully calculate your strengths and resources. There are many cases when, due to bureaucratic delays, good projects never saw the light of day.

It is worth locating the point in areas with high traffic, only then will the investment pay off.

The step-by-step instructions on how to open a coffee-to-go outlet are almost the same as the steps to open an indoor coffee shop.

Coffee shop with seating

One of the most popular formats, requiring decent investments from the very start. Distinctive feature The advantage of coffee shops with seating is that you can drink coffee not in a paper cup, but in a well-heated porcelain cup.

The average bill at them is also two to three times higher than at points with coffee to go, due to guests who came to relax, drink coffee, and eat dessert.

The main difficulty is to find a suitable premises that will be located near the flow of human traffic and at the same time meet the requirements for public catering facilities from Rospotrebnadzor and the Centers for Hygiene and Epidemiology.

IN major cities This problem usually does not arise, but in a small one, be prepared for the fact that most of the premises will be ideal for trade, but not for catering facilities.

Using the example of a coffee shop with seating, we will look at all the other aspects of running a coffee business - where to start opening a coffee shop from scratch, and how to make it profitable.

Who are you, our guest?

Understanding which guests will prefer your product is almost half the battle. It is very important to understand the habits of your target audience, their tastes and interests. The big picture The coffee shop's target audience looks like this:

Morning hours

• students hurrying to get together;
• office workers rushing about their business.

Lunch hours

• girls stopping by for coffee. They often refuse dessert with the phrase “We are on a diet”;
• respectable men who decided to discuss their affairs. Most often they order two classic Americanos and leave a good tip;
• students who decided to have a sandwich and coffee. They respond very well to all kinds of promotions and discounts;
• workers from nearby offices. Often they don’t stay in a coffee shop, but take a few glasses of coffee with them;
• mothers with children. They usually meet on a walk and come in for coffee. Children are ordered cocoa or milkshake. People often ask to make it warm. They prefer latte.

Evening hours

• walking couples. Two coffees to go. Most often a cappuccino or latte;
• couples who decided to sit in a cozy corner. The same two cappuccinos or latte, but a dessert for the girl can be added to them. Guys most often trust the choice of coffee to a girl, but if they figure it out themselves, they order an Americano;
• families with children. Almost always, mother and child find a coffee shop, visit several times during the day, and after taking dad out for an evening walk, they persuade him to come in and have some coffee. The head of the family always pays, and the order always includes desserts for each family member. If the service is good, they leave a tip and come back a month later.

As you can see, each type of audience requires its own approach, and often even separate drinks and desserts. Accordingly, promotions should be separate for each audience.

Determining the target audience will make it possible to competently build a marketing policy, which will lead to the prosperity of the establishment.

What to choose: LLC or individual entrepreneur?

There are many different articles on this topic. My opinion is this: at the start, if there is only one owner, it is worth becoming individual entrepreneur, and then, once the business gets on its feet, create an LLC.

For individual entrepreneurs simpler order registration, accounting is facilitated, there are no special difficulties with reporting. But the individual entrepreneur is also responsible for his actions with all his property.

In the case of an LLC, the opposite is true. It’s a little more complicated to create, and much more difficult to manage and report on than an individual entrepreneur, but responsibility is only within the authorized capital.

A limited liability company is worth choosing if you are more than one business owner. Then this form of organization will make it possible to clearly state the percentages of each participant and not worry about the division of profits.

Small coffee shop tax form

If in your municipality catering establishments are allowed to switch to the Unified Tax on Imputed Income (UTII), then definitely worth choosing this form taxation.

Pros:

1. Minimum reporting. One declaration once a quarter.
2. Easy to count. You don’t need to calculate revenues and losses, you simply determine the imputed income from the area of ​​the establishment, and the tax percentage from it with all the coefficients.
3. There is no need to purchase cash register equipment.

Minuses:

1. You pay tax regardless of whether you work or not, earn money or are at a loss.
2. Often the imputed income turns out to be lower than the real one. On the one hand, this is good, you pay less taxes, on the other hand, it interferes with obtaining a loan from banks.

Whether to choose UTII or not is up to you.

If you think that this form of taxation is not suitable for you, then you can choose the Simplified taxation system, income minus expenses.

In this case, you will need a cash register with an EKLZ (electronic control tape, protected), with the help of which the tax inspector will determine your income. In addition, you will need to maintain all accounts and invoices with special care.

The tax office likes to refuse to use some acquisitions to reduce the tax base. In other words, 500 liters of milk purchased per month in the nearest store may not be taken into account by the tax authorities for the reason that there is no agreement between you and the store.

In this case, it is better to include in the expenses a column for the accountant’s salary and delegate all “paper” issues to him.

Selection of premises for a coffee shop

Almost 90% of the success of a coffee shop depends on its location.

It is very important to choose those places where there is the greatest flow of people who belong to your target audience. Business centers, educational establishments, walking areas - each such object attracts a specific target audience, on which your revenue depends.

In addition to passability, the room must comply with the standards of the Sanitary and Epidemiological Station: be equipped with a toilet, exhaust hood, etc. In addition, Fire Supervision makes its own demands. When preparing to open an establishment, do not be lazy, visit these organizations and check the list of requirements. It is updated frequently.

A seemingly suitable premises must be carefully checked and the theoretical number of sales per day calculated. To do this, you need to make several time slices, counting how many people who correspond to the target audience pass by the future coffee shop. An hour in the morning, at lunch and in the evening. After that, you will have an average number of people who pass near you every hour.

The conversion, derived empirically for different premises and types of coffee shops, varies from 1 to 3 percent. Taking approximately one and a half percent of the number of people passing by, you will get the theoretical number of sales per day.

Coffee shop equipment

To easily start a coffee shop, there is one very interesting tool. Instead of buying a coffee machine and coffee grinder, you can rent it. Coffee supply companies are happy to rent equipment on the condition that you purchase coffee only from them. In this case, you save about 250 thousand rubles at the start.

In the future, if the coffee shop’s business goes well, it makes sense to buy its own equipment. In this case, you will immediately reduce the purchase price of coffee and get the opportunity to talk with suppliers about other conditions for purchasing.

All other equipment can cost 150-200 thousand.

• coffee machine – 0 rub.
• coffee grinder – 0 rub.
• mixer for milkshakes – 8,000 rub.
• ice maker – 12,000 rub.
• mini-refrigerators for milk – 24,000 rub.
• refrigerator for consumables – 20,000 rub.
• grill for sandwiches – 12,000 rub.
• display case for desserts – 30,000 rub.
• microwave oven – 5,000 rub.
• oven for desserts – 7,000 rub.
• thermopot – 4,000 rub.
• automation system – 35,000 rub.

Total 157 thousand rubles.

That's all you need to open a small coffee shop. By adding repairs, rent and purchase of consumables to this amount, you will understand how much it costs to open a coffee shop according to your plan. In practice, this is already a business plan for opening a coffee shop. All that remains is to decide on the remaining expense items and start taking action.

Coffee shop furniture

In a coffee shop, you immediately need to decide what kind of furniture will be.

From experience, it is best to use tables for 4-6 people, instead of small tables for two.

We realized too late that the girls, even if they came together, took up four places. It's all about women's handbags, which are given a special place. Therefore, it is better to foresee this in advance and use large tables.

There is a rule: if you want guests to quickly come in, take their order and not stay in the room for long, put chairs.

If you want the guest to sit longer and place an order several times, put sofas. This is also true. Tables with sofas have a higher average check, while tables with chairs accommodate more people.

Furniture should be taken that is non-staining so that you can easily wash away the footprints of children whose parents place them directly on the sofa. ballpoint pens, which are left by students and from coffee stains. You can't go anywhere without this.

Coffee shop staff

To operate a small coffee shop you will need two baristas and two waiters. You also need to have at least one barista and waiter as a replacement, so that in the event of illness or unforeseen circumstances in the life of one of the employees, the enterprise continues its work.

Recruitment should begin two to three weeks before the opening of the coffee shop. Baristas can be hired from outside or trained on your own.

It is important to understand that the barista profession is one of the few where the quality of the drink radically depends on a person’s passion for his work.

How to teach?

First of all, theory. Baristas should study the book “The Barista Bible,” which explains in detail what types of coffee there are, where they grow, how they are processed, how they are roasted and prepared. Theory will create the basis for practice.

For the practical part, it is better to invite someone who already works as a barista. In theory, you can understand how to make coffee, but in practice it is very difficult to independently implement the acquired knowledge.

A few hours of practice with someone who understands how to properly brew espresso and froth, and your would-be barista can slowly and flawlessly begin making his first test batches of coffee.

If a person does not show interest in his work, does it correctly, but “without a soul,” believe me, he will probably make delicious coffee. But no one will come to him.

For most coffee shop regulars, the barista is a magician who can assemble a drink exactly the way the guest wants it. To do this, the barista communicates with guests, gets opinions on drinks and cocktails, makes changes to the menu and invents new drinks.

The situation with waiters is a little simpler. High-quality service is the strict implementation of all instructions and the unique “feeling” of a guest that comes with experience.
The waiter, who has many satisfied guests behind him, always feels what the guest wants to say, order and do.

Therefore, it seems to us that the waiter is guessing thoughts. In fact, he simply knows what we want to order based on our previous orders or passing phrases thrown out while studying the menu.

Make it up for the waiters step by step instructions how you want them to serve guests. How they greet, how they smile, from which side they approach, how the menu is served, and so on.

The more detailed you describe everything, the more accurate the waiters’ actions will be, the better the service in the establishment will be.

How to motivate?

Salary motivates only up to a certain threshold. Above the individual level, a person ceases to perceive a bonus as gratitude for outstanding achievements in work and takes it for granted.

Set a small salary, add a bonus, organize competitions between baristas and waiters. Clearly state what you reward financially and what you deprive of money for.

Once clear rules of the game are established, the system will stabilize. But all this is just monetary motivation. It is effective, but in the short term.

Open up new horizons

Help employees grow and develop. This is one of the most powerful incentives for young people. The feeling that you are not just working as a barista in a coffee shop in a town of 700 thousand people, but that you are constantly developing as a professional in your field, it spurs you on and forces you to be better every day. And this is what binds the employee to the company.

Form an effective team

There is nothing worse than going to work where you are satisfied with everything except the team. In this case, professionals are the first to lose motivation. It is important for them that the team supports each other, achieving new results together.

It is precisely the formation of such a team that the leader will have to do.

Sometimes you have to fire high-level professionals because they couldn’t find mutual language with a team, sometimes you have to call each rebel “on the carpet”, trying to understand the reasons for such behavior.

If the leader has enough strength and patience to gather different people into one effective effective mechanism, then this team will be able to work with virtually no participation from the manager. It is very important to be able to remove yourself from business processes. We will return to this later.

Coffee shop suppliers

In any business, suppliers play big role. In our case, they supply equipment free of charge and supply the coffee shop with everything necessary for work. For them, coffee to go is a business where they earn money through your efforts.

• equipment;
• raw materials (coffee, milk, water);
• consumables (cups, stirrers, bags, chemicals);
• Dessert.

It is better to search for equipment suppliers on the Internet, and then look at the results of contextual advertising. If a supplier company can afford to spend a budget on advertising on the Internet, then it understands modern trends and will be on the same page with you.

Coffee for the machine is selected either based on the equipment supplier, or thanks to useful contacts at various events dedicated to the hospitality industry. Exhibitions of this kind often feature well-established suppliers.

The supply of milk and water should be adjusted based on the territorial proximity of the companies supplying this type of raw material.

You need a lot of different consumables. The key parameter here is the price-quality ratio.

Desserts are a separate issue. On the one hand, local confectionery shops are good because they can deliver everything fresh and on time. On the other hand, the same desserts can be bought much cheaper in any store in your city.

Not every confectionery shop will make certain quantities to order just for you. We have to look for other options. Companies involved in supplying food to various restaurants perform well in this case. They have a wide variety of high quality desserts that you can't buy in a store.

Desserts are usually delivered extremely frozen at a temperature of minus 18 degrees. In the morning, the shift moves cheesecakes, Viennese waffles and other desserts from the freezer to the refrigerator. Within three to four hours, desserts undergo a defrosting process, after which they are ready to serve. Fresh, beautiful and unique.

How to ask for a discount or deferment

Never hesitate to ask what discounts and promotions the supplier currently has, and what kind of discount he can provide. Managers often have a special threshold discount system for each type of client.

Perhaps you could get the same desserts a little cheaper than you do now. Even ten rubles a day turns into almost four thousand over the course of a year. And this is very good.

In the same way, find out about deferred payments. A kind of commodity loan, in which you take goods for sale, and after some time you pay for it. During the period of establishment of a coffee shop, deferred payment can be very useful.

Calculations

In order to competently create a menu, you need to know the cost of each drink and the minimum price at which it can be sold at your potential level of attendance.

Each cup includes rent, salary, taxes and other expenses, so it makes sense that the more cups sold per day, the lower the percentage of additional expenses in each of them.

The cost of a cup of coffee based on raw materials is determined based on the cost of the main components.

Let’s say you buy a kilogram of coffee for 1,600 rubles. There are from 7 to 9 grams per serving of espresso. During operation, the grind may change slightly due to changes in room humidity. Therefore, for convenience, we will consider the rounded version - 10 grams.

Therefore, to prepare one serving of espresso, 16 rubles worth of grain was spent.

If we want a cappuccino, we’ll add 200 ml of frothed milk to a shot of espresso, which, at a price of 65 rubles per liter, will cost us 13 rubles.

The total cost of raw materials for making cappuccino is 29 rubles.

Now this cost must include rent, salaries and other expenses. This is determined by summing up all additional expenses for the month and dividing by the number of receipts per month. By selling below this value, you are operating at a loss.

We need to strive to either increase the number of receipts or reduce expenses.

Interaction with regulatory authorities

As long as your business is small and you don’t break any laws, you don’t have to worry about someone coming to you with a surprise inspection. The tax authorities are interested large objects with millions of revolutions. But in order to sleep peacefully, you need to fulfill a number of conditions.

Tax

• register as a UTII payer in a timely manner;
• file returns and pay taxes on time;
• enter into agreements with your employees.

Rospotrebnadzor

• notify through the State Services website that you have begun your work in a catering facility at your address.

Center of Hygiene and Epidemiology

• conclude an agreement to conduct inspections;
• pay for inspections and eliminate discrepancies;
• conclude an agreement for the removal and disposal of waste.

Three years of verification will not bother you, only unless someone files a complaint against you. In this case, employees of any department are obliged to react and conduct an unscheduled inspection.

You must be present at it, and there must be attesting witnesses with you. Please read the inspection protocol carefully and make comments and additions if necessary. Get a copy of the protocol in your hands.

A law recently came into force according to which entrepreneurs will not be fined for the first violation, but will be given an order to eliminate the violations. This measure should have a beneficial effect on the economic climate as a whole.

Advertising

Monthly from the coffee shop budget you need to allocate at least 10% to advertising.

From experience, even if there is a great product, but there is no advertising, there will be no sales.

A little earlier we talked about the fact that a suitable offer is very important for each target audience. Then the response to the advertising campaign will be maximum.

When choosing a promoter, be sure to tell him who the target audience is, so that leaflets are distributed not to everyone, but to those who fit the template. As a result, conversion from leaflets can reach 3-6%.

Many people pass by your coffee shop every day, but do not pay attention to it. We all walk in our own thoughts, from which something interesting, bright, unusual can pull us out. This is exactly what your billboard or pillar should be like, located near the coffee shop.

Groups and accounts on social networks allow your potential audience to comfortable conditions see your premises, assortment, read prices and reviews. From experience, more than 30% of the audience learned about our coffee shop thanks to social networks. The leader here turned out to be Instagram, from which five to ten people came every day.

An example of how we announced discounts for students in our Black Cat coffee shop on Instagram:

Guests

Each guest needs a different approach. Some people prefer not to be asked any unnecessary questions and to quickly make their favorite drink. Others constantly doubt and ask the barista to come up with something just for them.

Attention to every desire allows us to create a high-quality service.

Here are some rules for excellent service.

1. Don't try to make money off a guest.
   It sounds strange, especially considering that the essence of business is to make money. But there's one here important point. You can receive a large sum from a guest one time and never see him again. And you can build long-term relationships. Just count who brings more money to the establishment: a guest who drinks one espresso for 90 rubles every morning five days a week or a guest who comes once a month and orders for a thousand rubles? The first guest brings in almost twice as much revenue. And the second one may not come again.
2. Ask the guest.
   It is very unpleasant when the waiter begins to force his choice on the guest. It's off-putting. Find out what the guest’s tastes are, what he prefers and what he doesn’t like. Based on his answers, you can easily select the appropriate drink and dessert that will satisfy the guest.
3. Remember the guests' choice.
   There is nothing more ideal in the work of an establishment: when a guest arrives, the barista asks: “ As always?", and the guest nods with a smile. The guest feels at home here. And no matter what the coffee shop located next door offers him, he will remain faithful to his beloved, because here they know what needs to be done after the phrase: “ As usual for me».

On the one hand, everything looks very simple. But in reality, it is possible to introduce high-quality service only with competent work with waiters and baristas.

If the team has created a comfortable atmosphere for work, the employees themselves will make every effort to make the guest as comfortable as they are.

Loyalty system

In order for a guest to become a regular, he needs to be interested in something.

Don't waste money on bonus cards. The easiest way is to provide a 10% discount for bonus card holders. But the accumulative point system is much more effective when a guest buys some drinks, collects points, increases his rating, and exchanges points for prizes and gifts.

Game elements always work very well in a guest service business.

How to deal with negative reviews?

As correct as possible.

Remember the rule: one satisfied customer will bring a friend with him. And one dissatisfied person will turn several dozen people away from you.

In our practice, there were also negative reviews. It is not enough to remove the objection; the person will still remain dissatisfied. We need to transform negative into positive.
For example.

Anna: " Yesterday I was in a coffee shop, I didn’t like that the cappuccino they brought was warm and not hot. «

In this situation, the guest is wrong. Hot cappuccino is served by non-professionals who “burn” the milk. The guest is accustomed to this terrible drink and believes that this is correct, because large, reputable restaurants cook this way. What should you say in this situation?

Administration: " Anna, hello. Unfortunately, we have not yet been able to change the stereotype that a proper cappuccino must be very hot. Believe me, we prepare coffee according to all world rules, attracting winners of all-Russian coffee-making championships to train baristas. To convince you of this, we invite you to a free tasting. We will prepare coffee in two ways: the way professional baristas prepare it and the way they are used to serving it in many establishments in our city. By comparing two drinks, you can draw objective conclusions, and then tell about it with another review. We are sure that you will choose more delicious coffee)) «

Don't blame your guest for not knowing what proper coffee is. It's not his fault. Better yet, help him taste some truly delicious coffee, and this guest will become your biggest fan, convincing everyone that you make truly high-quality coffee.

Budget

Coffee shop expenses consist of several categories: raw materials, rent, salaries, taxes, advertising, etc.

It’s worth creating a budget right away, from the first day the coffee shop opens. You will be able to immediately track your revenue, average bill, potential profit, and from there you can distribute funds among budget items.

You need to put aside for rent immediately, in equal shares, making this amount inviolable.

Otherwise, you may end up in a situation that we often found ourselves in in our project. There is money, but everything is invested in goods. There are enough supplies, but not enough for rent. To prevent this from happening, keep records and make purchases not from the funds that you have on hand, but from the amount of available funds minus rent, payroll, and other things.

There is no need to look for a specialized program for creating a budget for a small coffee shop. Excel is yours best friend. Especially if you figure it out basic formulas such as SUM, AVERAGE, IF, etc. Spending one day creating a powerful budgeting program in Excel will give you a much deeper understanding of all the processes that take place in your coffee shop.

Business processes

Every business has a certain procedure for dealing with each situation. In most cases, these principles are conveyed verbally. It usually looks like this:

“When a guest comes in, go up and ask if he wants to order something right away or later.”

A company that is aimed at growth and development prescribes all processes for each situation. The employee must clearly know what he needs to do if the guest wants to pay with a card for different bills and what to answer the question: “Why don’t you have alcohol.” All these situations are formed into a special set of rules.

In addition, it is important to write down instructions for employees on opening and closing shifts. Each step should be described in detail so that even a novice working in a coffee shop for the first time can figure out how to close a shift and hand it over to those who will work the next day.

If you understand that you can trust your team, then there is a second way to describe business processes.

You can create basic instructions on what needs to be done in the morning, how to order a delivery or process a return. And then you need to start forming the general attitude of the company.

What will you do if you accidentally spill your coffee on a guest? Surely, apologize, find a way to replace his shirt and offer coffee at the establishment’s expense.

Will your waiter be able to do the same if he makes such a mistake?

Give your employees some freedom of action and then job descriptions, describing literally every step, simply will not be required. Employees will think about what you would do in such a situation and do the same.

As a result, you will be happy with how efficiently your team is performing.

Removing the owner from the processes

One of the most important stages in the life of any business is getting the owner out of routine and routine.

If without your attention the enterprise does not work, all processes stop and revenue falls, then this is the wrong business.

The manager’s task is to be above all processes in order to understand where the company is going.

To do this, you need several important components:

• a team that has the authority to carry out current activities (list of suppliers, access to certain financial resources, proven scheme for working with guests);
• clearly defined regulations for employee activities.

If these two points are met in your business, then you will be able to start the machine so that it continues to feed itself, forcing it to rotate again and again.

After this, the owner will have the opportunity to solve global issues of development of the establishment. He will no longer be immersed in routine, the business will cope on its own.

Unfortunately, in Russia, business owners have very little trust in their subordinates, seeing everyone as lazy and a potential thief.

As a result, the employee understands what is expected of him and begins to meet the expectations. And the manager then declares: “I told you, they are all stupid lazy people who cannot be relied on.”

Most people like to be trusted new level responsibility. This gives a feeling of importance to the company, helps it grow and develop. The output from the employee increases significantly. But not all business owners understand this, so the situation is changing very slowly.

Franchise formation

Any business has four development options.

1. Make a stable profit and feed the owner for several years. Then lose part of your monthly revenue and be either closed or sold to other hands.
2. To achieve payback and be sold into other hands, immediately bringing the original owner a decent amount, which he invests at his own discretion.
3. Come to expansion using your own resources or by selling a franchise
4. Go bankrupt and close down.

We will consider the third option.

It's important to understand a few things. Franchising is a logical stage in business development, but at the same time, franchising is a separate line of business, completely independent from the main establishment.

In other words, it won’t be possible to have one of your employees make phone calls and offer everyone a franchise. This is a separate area that requires serious costs at the stage of “packaging” the business, its promotion, sale of the franchise package, and support of franchisees.

Stages of franchise formation

1. Preparing your business for packaging.
   1.1. Prescription of all business processes and regulations.
   1.2. Preparing everyone technological maps and instructions.
   1.3. Registration of all marketing campaigns.
   1.4. Complete revision of the corporate identity.
   1.5. Trademark registration.
2. “Packaging” a business into a franchise.
   2.1. Obtaining rights to a trademark.
   2.2. Formation of a book on operational business management.
   2.3. Creation of a commercial proposal.
   2.4. Creation of a management company.
3. Franchise promotion.
   3.1. Creation of a website or section on a website dedicated to the franchise.
   3.2. Website promotion using contextual advertising, thematic blogs and forums.
4. Selling a franchise.
   4.1. Processing applications using a call center.
   4.2. Conclusion of a commercial concession agreement.
   4.3. Training future franchisees in the basics of running your business.
   4.4. Assistance in opening a facility under your brand.
5. Franchisee support.
   5.1. Supply of equipment and consumables through the management company.
   5.2. Assistance in organizing marketing events.
   5.3. Revenue control and analysis, achieving payback.
   5.4. Promotion of the brand in general.

As you can see, the formation and sale of a franchise is a separate area that requires time, effort and money.

There are a lot of low-quality franchise offers on the market, in which more than half of the required stages are missed.

As a result, it often happens that a person pays money for a franchise package, but simply receives the right to use the name and several templates to create his own advertisements. This is the wrong approach and everyone suffers. The owner of the trademark suffers image losses, and the entrepreneur who decides to open under this brand loses effort, time and money.

Finally

Opening a coffee shop from scratch, forming a loyal audience, setting up all processes and putting the owner out of business is not easy.

It will take a lot of effort to launch even such a small business as a small coffee shop. But it's worth it.

By starting with a small investment, an entrepreneur can gain invaluable business experience and then scale it up to a larger project.

Try it and everything will work out!

If after reading such a long article you still have questions, write them in the comments, we will try to answer, help, and explain.

If you are at one of the stages of opening your coffee shop and need advice, we can provide you with step-by-step instructions, a book on operational business management, a list of suppliers and other important information.

For details write to [email protected], Nikolai Emelianenko.