Image, image, style. Key definitions

How to create an image?

"Image" - implies a certain image of someone or something - either (for example, a person, an object, a phenomenon). You can't do without an image in the modern world. The image is formed in the public or individual consciousness by means of mass communication and psychological impact. Those. it is influenced by the public, acquaintances, relatives, etc. to a certain extent.

The image of a person is his "calling card", it creates the impression that we expect to make on others.

In a properly created image, everything is harmonious: external details (style of clothing, shoes, hairstyle, accessories, jewelry, etc.) are thought out and selected, as well as voice, demeanor.

The image must necessarily correspond to the inner qualities of a person, character, temperament and lifestyle.

What is the image made of?

Literally everything affects the image, including words, actions, clothes, hairstyle, shoes, facial expressions (how we smile, sad), gait, gestures, posture, vocabulary, manner of speaking, etc.

Note that “individual style” and “image” are different concepts, although very close. Image is a certain role, image, and style is a broader concept that reflects the essence of a person, his inner self. By hairstyle, cut or color of clothes, you can always guess the preferred style.

Stylish man not only dressed with taste and thought out to the smallest detail all the details of the wardrobe. Everything he wears is perfect for him. This is the correspondence of the image to the style, and the style to the image. The innate sense of beauty that every woman has, as well as knowledge of the basic laws of style, the basics of coloring and determining the color type, and, of course, the study of one’s appearance and inner peace.

7 rules for creating your image

The creation of any image begins with the design of the appearance. Therefore, we decided to introduce the reader to some universal rules that can help you in this interesting activity.

Rule 1: "Avoid sudden contrasts in your image"

If you strive for a clear and fairly simple image, you should use the principle of unity.

For example, you want to look like a nice, defenseless woman whom everyone will feel sorry for and take care of.

The implementation of the principle of unity implies that you choose a solution that visually conveys this impression with the help of clothing. The image dictates the unity of the stylistic choice (romantic, models for young people), one or another color scheme (only pastel colors), the choice of fabric (soft, delicate, plastic), accessories and additions (cute and touchingly sentimental). In the image, everything should fit one to the other. This image should match your demeanor. Your speech, the construction of phrases and the set of words used, intonation and facial expressions, along with the plasticity of movement - everything should work for him.

If the image corresponds to your nature, then in such a situation it is easiest. If you want to seem like this, but in fact you are very independent and strong in spirit - be careful, no matter how another principle works.

The principle of contrast implies such a construction of the image, when an element (detail) is deliberately introduced that is inadequate to the whole image as a whole. It is this "inadequate detail" in contrast that attracts attention in the first place.

A contrasting detail objectively captures our attention and can take first place in interpreting your image. It necessarily causes judgments that contradict the rest of the information (which is carried by the other components of the image).

So if you want to look rich woman, which does not hide its price - dress in prestigious, expensive things, but do not forget to make sure that any detail does not make you doubt it (for example, a cheap fountain pen or unbranded lipstick).

If you want to leave only a hint of your material well-being and have the appearance of a person who does not seek to demonstrate it, put on one very expensive ring (but it should be read) in combination with ordinary modest clothing. Attention! The principle of contrast works in the following situations:

- mismatch of the detail with the main style decision of the image (thick warm stockings with an elegant silk scarf;

- the prestige and high cost of the element against the background of modesty of clothing (expensive jewelry in combination with a chintz dress);

- the modesty of the element against the background of a general rich and prestigious image (a smartly dressed lady with a shopping bag;

- different functionality (evening toilet in combination with home shoes);

- various neatness and cleanliness (ironed, clean dress and torn stockings).

It is easy to guess that the proposed list can be continued, since the principle of contrast will work for any other reason.

The principle of contrast is also manifested in the violation of the proportionality of the figure and volume of the product, the scale of the body and the pattern of textiles from which the clothes are made. Failure to comply with the rule leads to the emergence of various undesirable illusions of visual perception that distort the figure. The principle must be observed when selecting the density of the fabric to the complexion of the figure. Overweight women should avoid airy, sheer veils and fabrics. Fragile - it is not recommended to wear very hard, thick and rough fabrics.

The contrast of style and things of various functional purposes leads to the appearance of negative judgments about taste and, in general, about the level of human culture. Similar judgments can arise when there is a contrast in the manners of behavior, gestures, speech of a person and his clothes. At the same time, clothes not only do not mask this discrepancy, but, on the contrary, emphasize, give out. (For example, slang expressions from the lips of a luxuriously dressed lady only increase the dissonance between her material and spiritual life).

Remember the famous film "Pretty Woman" with the participation of magnificent actors Julia Roberts and Richard Gere. Remember how in the process of transforming the appearance in the heroine was born new woman. Gorgeous cocktail dress minus the necessary manners - before us is a prostitute in disguise. clothing plus good manners - society lady. Here is the image and the principle of contrast!

If the characteristics of the appearance color type conflict with the characteristics of the style of clothing, the principle of contrast begins to operate. It will probably be interesting for readers to know that, according to the results of our research, the color of clothes plays a more important role in shaping our image than the color type of appearance! That is, the right color of clothing corrects the impression of a not very successful (in terms of image) hair color.

It is known that each color type of appearance makes a significant contribution to the formation of the image. This influence can be measured in several ways.

Type "Winter" - bright, spectacular, cold-inaccessible, with certain combinations - a fatal woman who knows her own worth.

Type "Autumn" - a luxurious, bright, energetic, insidious and cunning woman.

Type "Spring" - tender, feminine, weak.

Type "Summer" - businesslike, confident, fit.

Each style also reflects in its own way the personality traits attributed to clothing. We talked about this in The Origins of Image.

It would not be superfluous to recall that the following combinations of color types are harmonious with the style decision of clothing:

"Winter" - with a classic style;

"Spring" - with romance,

"Autumn" - with avant-garde and fantasy styles;

"Summer" - with business and sports.

In any case, the statement (postulate) that the effect of the image caused by color is stronger than the effect of the form, and the effect of the color of clothes in the image more important than color hair (with the exception of fiery red) can be considered proven.

It is important to learn how to use the principle of contrast correctly when forming an image.

Rule 2: "Tell yourself what others need to know about you"

How much you can open your soul to others is up to you.

Of course, if only the current impression is important for you in some situation, you should build an image in accordance only with your demonstrated “I”.

Others should think of you only what you allow them to think. Therefore, you should choose the appropriate option to impress you. You want everyone around to see " business woman or "mother of the family"? "Blue stocking" or "sexy beauty"? "Successful specialist" or "loser"?

Here one should focus only on patterns of image perception in our society. AT different situations clothing should match them as much as possible. The more formulaic and precise you are in this expression, the less your individuality is visible, the better.

If you are interested in the task of self-improvement, you want to bring yourself closer to achieving your ideal "I", then in this case, the clothes should speak about it more accurately. In this case, the task changes, it is important not what is needed in the situation, but what you personally need in order to achieve the necessary internal change and convince others of this.

Therefore, here, when choosing a style, silhouette and color in clothes, we must be guided by knowledge of the relationship of their features with character and other psychological features personality, to represent the possibilities of correcting one's own soul with the help of clothes (for more details, see our book "The Language of Clothes"). In this case, in the external appearance, those features that we want to form in ourselves should run like a red thread. Therefore, the image cannot be very different, it must always work for the super task!

But clothing can also express our real self. Then we should not think at all about the effects of social perception of our appearance. Is their opinion so important to you if a completely different task is in the first place? Even if those around them understand that before them is the self-expression of individuals who spit on others. Isn't that bad if that's what you're after?

Rule 3: "Clothes should correspond to your profession only in the workplace"

The biggest mistake is to walk around in a uniform outside of work or, worse, dress in all situations as if for work. Teachers are especially often guilty of this, who remain strict teachers even at home in clothes.

According to the theory of roles, we play 3 roles in life: attributed (behavior expected of us), subjective (we ourselves expect from ourselves) and real.

Numerous foreign studies show that professional clothing sets a person to work, thereby facilitating the performance of the assigned role. But she intervenes in the performance of a real role. Staying in professional clothes outside of work, we kind of continue to be at the workplace, leaving it. At the same time, we unconsciously transfer from the professional sphere to another place the same communication technique, the same manner of speaking.

Therefore, it is necessary to change clothes in different situations not only for reasons of hygiene, but also for purely psychological reasons!

Anyone who goes to the theater in everyday clothes is not just “acting badly”, but simply depriving himself of even a small, but the edge of a holiday.

What to do when there is no time at all and you have to go from the “ship to the ball”. Practice shows that there is simple ways change the appearance with improvised means. A light thin scarf (hidden in a purse), jewelry, other shoes, elegant overhead details (pelerines, vests, transparent tunics and furs), dressed on an ordinary business dress, can transform us beyond recognition. It's not hard to learn how to do this! Just don't be lazy!

Rule 4: "The image should give the information about the age that you need"

AT certain cases clothes can make a woman grow up (more often such a need arises for young women in the professional field of communication), or make her younger (for example, older women in communication with men).

Only those who are convinced that “his years are his wealth” should dress strictly according to age.

Most women want to look younger as they age. In this endeavor, one should next principle: dress according to your appearance! If you can’t look like a girl, then it’s better to dress in clothes of an age group an order of magnitude younger than yourself.

For example, a woman in her thirties may use clothing from the youth range (for twenty-year-olds). The use of clothes that do not correspond to your age by two orders of magnitude will not only not rejuvenate you, but may, on the contrary, emphasize the absence of youth. For example, imagine "girlish dresses" on a woman in her fifties.

It is very important to consider the influence of hairstyles on the perception of a woman's age. In the perception of the external appearance of any person, the hairstyle is the first thing that the eye falls on. It is by the hairstyle that we immediately find out who is in front of us: a man or a woman, and of what age. Therefore, you should wear hairstyles that are worn by modern young women and avoid very short haircuts!

It is hardly worth dressing like an old lady. Such an outfit is only good if you need to convince others that you will soon play the box! Or to pity when making a request. During the war years, it was this style of dress that saved the life of a young woman who wore her grandmother's clothes and avoided being sent to work in Germany, because German officer could not determine her age.

There is no war now, but if in the evening you have to return late alone, then you should remember that it is frankly erotic or just very feminine look victims, can provoke the rapist. In this case, it also does not hurt to look older.

Rule 5: "Consciously change your color image"

To do this, first of all, evaluate what you want to achieve with your appearance. The general pattern of perception of the appearance color type is as follows: the darker the hair color, the stricter the attributed characteristics. The lighter the hair, the more the perceived image shifts towards primordially female characteristics.

Men like blondes since the days Ancient Greece. The fact that they still gravitate towards them is, in principle, quite scientifically substantiated.

Therefore, when deciding whether to lighten your hair or not, think about what impression is most important to you. Well, indeed, it is impossible to be blonde in communication with men, to have light blond hair color with the boss, and chestnut color with children. It's still not a dress that is easy to change - it's our hair!

If you are artistic and would like to make a different impression everywhere, then in this case you can simply change the wigs. To come to one society as a blonde, to another - light blond, and in the third to appear in general with multi-colored strands. But the method is not universal!

Red-haired women are the most problematic. Since childhood, “being red” is bad according to the stereotypes of social perception. Adults do not have obvious discrimination, but at the level of interpretation, the result is worse than all other types. Therefore, only a sufficiently strong nature can afford to be red-haired, able to withstand the negative aspects of others' perception of their hair! If the “Autumn” color type has bright red hair, then this is assessed as an additional minus.

When forming the color scheme of your image, pay attention to the following.

No matter how you feel about the idea of ​​dividing people into four color types by analogy with the seasons, determine your appearance according to this system. Who are you - "Autumn", "Winter", "Spring" or "Summer"? Perhaps you belong to an intermediate or mixed color type (for example, the skin in some places may be yellowish, in others with a blue tint, hair of an indefinite tint), then in any case, only you must decide which color type is subjectively yours, and how you to look like!

If you do not like the natural type to which your appearance belongs, no one will stop you in your quest for change. Whatever you choose, advice on the formation of a color type can be taken as recommendations for finding a harmonious color scheme for the appearance, and which may have nothing left of the natural.

But in any case, when wearing clothes of a certain color scheme, use makeup of the same color type and make sure that the hair color matches it! No one here has the right to argue with you!

If you want to always look like "Spring" - please, if you want to be "Winter" - no problem! If you want to be in harmony with nature - wonderful; If you think that nature has made a mistake, correct it. People do gender reassignment surgery, and even with decorative changes in appearance, there should be no problems at all.

A wardrobe not in your natural type will require appropriate makeup and hair coloring. Troublesome, but, as they say, beauty requires sacrifice.

It should be determined whether it is worth changing your appearance to such an extent, although if you are convinced and even more so if this corresponds to the goals of life - do what your soul calls you to!

There are women who dye their hair all their lives and do not perceive themselves in a natural color type at all, and there is no getting away from this!

It is important that color harmony of appearance, clothes and image be achieved in the decision of the image!

Rule 6: "Do not forget about the obsolescence of things!"

Remember that the obsolescence of clothing may not correspond to its material wear. Certain feelings about the obsolescence of any toilet may arise not only from the one on whom she is dressed.

The time of obsolescence of a thing in different social strata and situations varies greatly. So, Wedding Dress you should not wear it a second time if you have already married in it, and the mourning toilet can be used for many years (therefore, it is better to choose it in a classic style).

For the bulk of things obsolescence corresponds to the phase of a sharp change in fashion. In our country, cinema, pop and theater stars are especially strict in this regard. One journalist describing another film festival noted with a note of indignation that one of famous actresses for the third year now, “everything with the same fox on his shoulders” appears. This attitude is analogous to the widely held American notion of wearing clothes until the first wash and generally no more than a season.

It is no coincidence that therefore disposable inexpensive things are widespread in America.

In Europe at women's clothing- another period of obsolescence. European women prefer to have few things and always good quality.

We in Russia have not developed a European attitude to things, but we still do not reach the Americans. And then there is continuous restructuring, crises, reforms.

As a result, our consumer demand (as an indicator of the mass attitude to fashion) fluctuates much more than in stable states. But we already have temporary differences in the obsolescence of things in different strata of society. So, according to the etiquette of high society, women should not appear in the same toilet in society more than three times. And this is already being monitored, for example, by the wives of the “new Russians”.

The universal period of obsolescence should be considered the season. This is inherent in us literally genetically, the change of season leads to the renewal of nature, weather conditions, mood and energy balance organism. The soul yearns for change. Therefore, most women happily buy things for the new season.

If a thing has been in operation for several years, then the simplest ways to update it should be used. New accessories and additions often change her beyond recognition. Indeed, the same simple, classic-cut collarless plain dress can have a lot of transformation options when using just a variety of scarves. If you don't have Weber-Lorkowski's Scarf. Shawl: style and fashion ”(1998), which describes 24 techniques for how to do this, we highly recommend getting to know her.

Rule 7: “Clothes must look impeccable!”

All tricks in building an image can come to naught due to the slightest deviations in the appearance of the product from an impeccable condition. The same principle of contrast works. Therefore, take care of your clothes and keep them in good condition. The costume should always look like new!

Wear only clean and ironed clothes, make sure that there are no stains on them. Remember: “Coffee on a dress is no longer coffee, but dirt!”

So, for you, a magnificent seven rules for the design of your appearance.

Avoid unplanned contrasts in your image.

Say things about yourself that others need to know about you.

Clothing should correspond to your profession only in the workplace.

The image should give the information about the age that you need.

Consciously change your color image.

Do not forget about obsolescence of things!

Clothing must be impeccable!

Hello dear readers!

In this article, I decided to turn to such an important topic as a person's personal image.

The fact is that a properly built and effective image -

this is one of the main aspects that determines its success and self-respect.

AT recent times this topic has become very popular.

After all, managing your image allows you to profitably present yourself in society, become attractive and significant person while still being yourself.

Let's define that

An image is a purposefully created, stable, individual, emotionally colored image of a person, which is formed in the minds of other people and affects their thinking, behavior, feelings, emotions and experiences.

The main task of creating a personal image is to smooth out, hide or completely eradicate the shortcomings of one's appearance and / or character and bring to the fore dignity and advantages.

Some virtuosos even manage to forge attractive features from their shortcomings.

A properly built image of a business person allows you to establish positive and productive relationships with your surroundings.

Emphasizing the advantages and hiding the shortcomings, the image allows you to demonstrate your personal, professional and business qualities and attract the attention of customers, business partners and the general public to them.

In this context, the image can be understood as a set of attractive patterns of behavior and thinking.

Accordingly, the key to a successful image is the reproduction in one's image and behavior of such qualities and traits that please and attract the attention of those who are targeted by image communication.

Image successful person must necessarily include an aura of attractiveness. This allows him to be a very useful tool of influence, not leaving indifferent those around you.

In imageology (from Latin imago - “image” and logos - “teaching”, “science”), it is customary to single out a personal image, i.e. image specific person, and corporate image or image of the organization (business).

In this article, we will focus only on the individual image, I will write about the corporate image later.

From my point of view, personal image has three key components. They are shown in the diagram below.

The basis of any image is confidence, self-respect and trust in oneself. It is difficult to imagine that an insecure person can successfully present himself in society.

It is almost impossible to do this without confidence in one's abilities, in one's competence and in one's actions (how self-doubt is formed, you can lament, and how to resist it in the article "").

From self-confidence comes personal attraction and charm (however, sometimes self-doubt can be charming). Charm is often referred to as "the invisible part of beauty". Charm is a kind of charm, the ability to please, attract attention and charm.

As a rule, charm is the result of a harmonious combination of visual and mental images. But, in any case, the real charm is sincerity and lack of pretense.

And, finally, the third component of the image is functional attractiveness. This is when the image incorporates elements of the image of a person who is necessary and useful for his environment.

He has something that the people around him don't have. This is its effectiveness. Such a person is the creator of some socially significant (ideally unique) product or service.

It is very important to understand that the ability to be useful to one’s environment, the ability to bring something significant into the world is central for such a person. vital value. If so, then business person image becomes incredibly effective.

Briefly reviewing what is successful image and having identified its key components, let's turn to the main aspects of creating an image.

foundations of construction and development

It must be said right away that the image of a successful person is always associated with his internal state, with his mood and speculation. It is difficult for a person prone to pessimism to create a positive image, since his negative thinking will always spoil his image.

And one more very important remark. The well-known Russian psychologist A. Yu. Panasyuk recommends applying the following principle when building a productive image:

Slightly better than all the others, but no more

“Your car should be slightly better than most people in the same circle; your office should be slightly better than most of your colleagues. As A.Yu. Panasyuk notes, “it should be better than others, so much so that the prying eye notices it, but not so much that the question “where from?” is formed in the mind (albeit involuntarily).

In other words, the attractiveness of your image in the eyes of others should be based on harmony, and not on pretentiousness and excesses, slightly ahead of the attractiveness of the images of your rivals.

If you climb out of your skin in an effort to demonstrate some kind of better quality, then this will only cause rejection, but not a positive response.

This tactic will very quickly turn your most best qualities and achievements in junk and ruin your personal image.

Hence, one of the main principles of creating a productive image is its harmony. It includes harmony and a coordinated combination of external and internal aspects of your image.

Another principle is positivity and goodwill of the created image. Compliance with this principle is the basis for the effectiveness of image communication, which creates positive relationships with others.

Another principle is image performance. The image should be created for a specific purpose and aimed at the implementation of specific tasks. Otherwise, image formation process will become unmanageable, and the image itself will become ineffective.

And the last key principle of image-building is manageability of the image. You should constantly monitor the effects of the impact of your image on the environment, identify the impression that it makes on the target audience. And, based on this, adjust and develop your image behavior.

In conclusion, I would like to emphasize that work on one's image includes both the transformation of one's external image(visual image), and internal self-changes (creation of a new image of I or I-concept). But we will discuss this in future articles.

And yet, as a post scriptum.

From my point of view, the most effective image is the image of a person who knows how to change, but at the same time always remains himself. This is the image of a sincere person who knows the price of his uniqueness and individuality.

That's all. See you soon!

© Denis Kryukov

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An image is an image, a stereotype, a set of certain qualities that has developed in the minds of people, which are associated with an individual. The concept of reputation is very close to this concept.

Initially, the concept of image was used in the business environment as the main means of influencing consumers. Later, the image began to be understood as the most important category in the socio-political sciences and in psychology.

Stereotypes have been created in the minds of people for years under the influence of what they read in newspapers, magazines, books, seen on TV and heard in the team. A significant role in the formation of such stereotypical ideas is played by the policy of the country's leadership, and the intellectual level of the individual, and the general economic level of the country.

For example, a large number of actors, having played one role, the most remembered by the audience, often complain that the image and reputation of the movie hero has spread to the actor in life. That is, even close people, acquaintances and friends ceased to perceive the actor in isolation from the role he played. In fact, a comedic or tragic character in the minds of people became inseparable from the artist who performed it on stage or in the cinema. For many actors, it was impossible to change the image of a movie hero even until the end of their lives.

Another example of image and reputation is the idea of expensive cars as about prosperity in society, happiness and material prosperity. The image of great opportunities and position in society is also provided by expensive real estate.

Recently, the topic of image formation (of a person, a company, a show business star, a businessman, a state or a politician) has gained significant importance in life. And this is understandable, because what each subject demonstrates and flaunts has a significant impact on most his surroundings. Therefore, the right approach to the formation of a personal image is the key to the success of many events.

An image is the same as a name, a concept inextricably linked with the idea of ​​a person. This is a person's calling card. This is the impression that other people recreate in their memory when they remember you.

The rules of image formation in the modern world

First of all, you need to define the image, what it is. The concept of image is not only appearance, the ability to look good, to match a hat to shoes and lipstick to a handbag, it is also the adequacy of reasoning, grammatically correct speech, manner of communication. If it is important to attract the opposite sex, then image and reputation will play a major role. Not only among acquaintances, but also in the family, at work, in relation to older people, in love with the younger generation.

Each social class of society has its own idea of ​​the concept of image. It is important to understand that it may differ from your opinion. Clothing, manner of speaking, manner of carrying yourself, gesticulating, intonation of words and sentences are a great way for an employer or future spouse to form an opinion about you.

You need to start working on the formation of your image and reputation with an adequate analysis of yourself and your capabilities.

A stylist will help you change your appearance, a makeup artist will tell you how to properly care for your skin and do the right makeup, a psychologist will help you accept yourself and your own “I”, a dance teacher will teach you movements and the right gait. It is never too late to change the image, it is important to correctly assess yourself and the situation.

What else you need to know about the formation of the image

The image should be changed in accordance with the emerging changes in life. If, for example, you change social status, then you should think about changing the style of clothing. Sometimes the image needs to be changed in accordance with the dress code of the company you transferred to.

Image and reputation are reviewed and in accordance with age. It is important to know that if you do everything right, then the impression you will make will be positive. The element of uniqueness in creating your image should always be present. Image and reputation are not isolated from each other.

The main condition for achieving professional success is constant activity the inner world of a person, incessant work on oneself, on one's spiritual development. As people train the body and pump up the muscles, it is also necessary to train the memory, the ability to think and analyze. First of all, books will help here. Professional and fiction not only store knowledge, but also teach to think, increasing competence and positive productivity. Professionalism implies confidence and the ability to control the situation. Together with economic success, professional and career ones provide a person with a high social status.

The very same social status is determined by age, education, profession, position, prestige, material security, personal freedom, the level of legal and moral security, career and personal prospects.

Components of the image

• Clothing, hairstyle, accessories, tattoos, piercings can say a lot about a person. As you know, they meet a person by clothes. Therefore, clothes can characterize a person even before he says something or introduces himself.
• Personal hygiene is also equally important - well-groomed hair, nails, proper and appropriate makeup. The appearance of a person, first of all, affects his image and reputation in society.
• The mimic image of a person is an expression of his face, a smile, a look. Facial expressions give out a benevolent or negative mood of a person. Many people know how to mask and carefully hide their feelings and emotions from others, but the position of the lips, eyebrows, facial expressions can tell a lot about what a person really feels.
• The kinetic image of a person is gait, posture, movements, gestures. Slouching people, assuming inappropriate poses, holding their heads too high will not make the most pleasant impression. The manner of moving, holding your head, fixing your hair is another way to let other people understand your positive, kind attitude.
• Verbal image and reputation lie in the manner of speaking, as well as what words a person uses, how rich or poor his vocabulary is, whether he is good at highlighting words, what intonations he uses, whether he is able to reason logically. This type is similar to a mental image that characterizes a person according to his social, religious and worldview beliefs.

The last component is by no means the least important. This image is real, that is, all the well-being of a person: clothes, a car, an apartment, a villa by the sea, books, paintings, generic jewelry and jewelry.

This component is echoed by the materialized image - poems, books, dissertations, decorations, business cards, software products, patents, Christmas decorations, confectionery - everything that was invented, made, embodied, created by man.

Internal and external structures of the image

All three structures are closely intertwined in a person's idea of ​​himself. Image and reputation help each person to determine their individual style, if they are harmonious and form a single image of a person.

The purpose of the image in life

The main purpose of image and reputation is to achieve the effect of personal attractiveness.

It is important for a person to win over people, no matter what he does. Whether running a business, defending a dissertation or an important project, looking for a husband or shopping in a store - everywhere it is important to be able to make a good impression and win over people. Without this skill, it is really impossible to achieve outstanding success. Therefore, it is so important to know what an image is and, if necessary, to be able to change the image.

Specialists work on creating the image: make-up artists, psychologists, dance teachers and yoga trainers, PR and marketers, producers and sociologists, speech therapists and stylists. There are schools where they teach how to achieve what you want with the help of the visual effect of a person. Practicing psychologists are trained in such schools. In addition to the visual component, they will teach the correct worldview and self-image, talk about ways to accept yourself and increase the attractiveness of a person’s inner appearance.

There are today and new profession- image maker. This professional will tell you how you can change the image to achieve maximum success at work, when managing a company or doing household chores. Also, the services of this specialist can be resorted to famous people in order to form a scandalous image about himself.

Image makers are advised to accept their outer shell (image) as a means to achieve their plans. It is necessary every day to be well-dressed in public, neatly combed, with the right make-up, behave appropriately, watch your words, gestures and even gait. That is, his reputation should be conscious and thought out to such trifles as, for example, clothes, accessories, greetings, topics of conversation, attitude towards other people, everyday positive mood and gratitude.

For company executives, it can also be energy, steadfastness, for subordinate employees - punctuality, for housewives - caring, etc. Then a person will produce good impression. And he will be accompanied by success in all plans, deeds, and not just in personal relationships.

The purpose of the image, mainly, is to assert itself in one's own eyes and improve one's own sense of one's "I", take a better position in society, that is, to the extent possible, correspond to certain stereotypes in social group, reach specific purpose career or financial environment.

Socio-psychological analysis of the image

The concept of image with a high degree of confidence can be called an interdisciplinary concept, since its formation took place in many sciences at the same time, generalizing knowledge in accordance with the goals and objectives of each science. At the beginning of the twentieth century, the process of the formation of this concept was studied mainly by psychologists and sociologists.

A person today, in the twenty-first century, living in a new information society, is valuable only as a person capable of self-expression and having undeniable success in all areas of his life. At the same time, the individual expression of each person occurs more and more with the help of information technologies: social networking and virtual communication. Living human in this case is simply replaced by symbolic communication in order to exchange information.

The roles that a person performs every day in the family, at work or in a cafe become symbolic. A certain image and reputation of a person are created depending on the environment in which a person has to be on a daily basis.

In man, mainly due to the influence of means mass media formed its own idea of ​​the concept of image. This is the image of a person through the eyes of other people, a whole range of stereotypes that are fixed to our personality in the minds of people, as well as our idea of ​​ourselves, which in one way or another is capable of being transmitted to others; external picture of personality in in social networks and its attractiveness to other people, read through the “like” signs in the profile on social networks.

We never get a second chance to make a first impression, says folk wisdom. People, as a rule, have no time to delve into your rich spiritual world - they would have to deal with their own. Therefore, throwing a fleeting glance at you, they have already mentally concluded what kind of person you are: successful or unsuccessful; self-confident or clamped; sociable or closed, etc. There really isn't much of a difference between being and seeming.

Today the site Stylish Trick will tell you how to create your image in such a way as to carry to others exactly the information about yourself that you wish to communicate.

English word image means "reflection", "image". This clarifies something. Agree, no, even the most flattering mirror, will not reflect Angelina Jolie instead of you. Those. your outer reflection must match your inner being. And, thank God: each of us, including Angelina Jolie, is attractive, first of all, with her uniqueness. Thus, the task of any image is to emphasize your most striking advantages - both internal and external, and to carefully mask your shortcomings.

So you've decided to take your image seriously. A logical question arises: where to begin? First of all, decide what caused this decision. Surely there is some spiritual impulse that prompted you to think about it. Let's say you realized that your career is not moving - you are not entrusted with serious tasks, despite the fact that you have already become a qualified professional and are internally ready for responsible work.

Now we need to analyze what is the reason. Perhaps the fact is that you sit quietly in meetings like water below the grass, and management is simply not able to see your zeal. Or maybe your plush backpacks and glamorous frilled dresses do not allow you to see a pro in you? Realizing what is preventing you from achieving your cherished goal, you can understand in which direction you should work.

So you've decided that your task is to create an image of a serious, responsible, highly professional employee. Now decide what you need to do in order to manifest yourself to others in this way. You need to start changing your image with clothes. Think, looking at yourself in the mirror: what does your clothes say about its owner? How does it describe you in the eyes of other people? What would you like from her? And if you plan to make a career, then wear business suits, not sneakers and jeans. And if you dream of building a serious relationship, dress feminine, not vulgar.

Clothing should be correctly accentuated with accessories and details. In the process of forming an image, you should not give yourself a descent: first you work for the image, then the image - for you. One minor touch can sometimes cross out the whole image. Therefore, be attentive to the little things. It should be taken into account to whom it is addressed. this information whether it will find recognition among the contingent you are interested in. For example, someone using an expensive fountain pen will draw a conclusion about you as a respectable business person, while someone simply will not pay attention to it.

Building an image is no easy task. It's hard work and constant self-control. After all, if you want to get a new result, you have to do what you have not done before. After a person has given you a quick glance, embracing your image as a whole and making an impression, he will be guided by what and how you say. Thus, the next point on how to create your image is work on speech. If you want to become a leader, you most likely cannot do without skills public speaking. Struggling with self-doubt - learn to speak slower, louder and clearer. Strive for femininity - maybe you should add languor to your voice? In general, on this point - everything again depends on your goals and objectives.

Followed by behavioral change. However, it began already at the stage of work on appearance. Have you already noticed how clothes, hairstyle, makeup take possession of us and downright make us behave differently? As soon as you climb from sneakers into stilettos, your walk is already more elegant, touching instability appears in it, you feel more attractive. Putting on a business suit that fits perfectly on you, you feel that your movements are becoming more confident, your posture is majestic. However, this will not be enough. You must constantly keep in mind the image that you want to match. It probably seems insanely difficult for you to constantly pull yourself up: not to fuss, keep your back straight all the time, smile, etc. But really, it's just a matter of habit.

In the process of forming one's own image, there is a great temptation to follow the path of imitation of authorities. On the one hand, it’s not bad to learn from the experience of some worthy people. However, there is nothing sadder than blind copying and attempts to follow someone else's path. Always remember: you have your own destiny, and it is unique. Never stop listening to your intuition: its place in shaping our life scenario is difficult to overestimate. It is the heart that will tell you if you have stumbled and turned off your path in an attempt to meet the ideals imposed on you from the outside.

And further - don't be afraid to be different. There is no stability in life. Constantly changing priorities, circumstances, values. So be flexible. The image is not a mask frozen for many years, but a reflection of your multifaceted personality. AT different conditions have to behave differently. And if at work you are a business woman, no one bothers you at home to become a caring mother and gentle wife, or have fun with friends until you drop on the weekend.

The moral is this: every person (not just superstars who hire specially trained people for this) should think about how how to create your image. Creating an image is, first of all, a process of continuous self-improvement, the purpose of which is the formation of a harmonious personality, satisfied with himself and his relationships with others.

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Let's look a little into history, where we see that from century to century, from century to century, from decade to decade, humanity has almost always paid and continues to pay special attention to its appearance. True, initially not everyone could afford it because of class differences and material factors. In the period up to the 20th century, when kings and queens, emperors and empresses, as well as other higher nobility, the right and opportunity to be trendsetters belonged to them. The rest simply mindlessly copied these images, and some even demeanor for which they were beaten more than once.

Today, the situation is completely different, for a long time there has been no thoughtless copying, today in honor, a reflection of one's individuality, one's own style and lifestyle. We have before us the greatest freedom of choice and action in the realization of our desired image. This is where we open reverse side medals, because many often begin to stray in this variety, and then completely get lost, but the desire to find their own unique style remains forever. That is why many women and men begin to turn to image specialists who, together with the client, help to find the desired image. Thanks to the professional techniques and methods that are in the chest of every professional, the client begins to better understand himself, what he wants, how he wants to appear to others.

A properly formed image is a true friend and helper in many life situations, it is he who opens all the doors that were previously inaccessible.

But how to find it? How to form it correctly?

I propose to start with a definition and concept, as in school, what is an image, or rather, what is a harmonious image? The answer is really simple. This is the identity of the inner and outer self. Creating and achieving the desired image is the way to harmony with oneself, which is one of the purposes of our life.

I want to note that absolutely everyone has an image, with the only difference that someone has it consciously thought out, i.e. harmonious, and someone spontaneously collected. The difference between them is that one is aimed at a specific goal, and the second is just a spontaneous image of a person, which may not have a completely positive effect on his life.

So from what components develops image and can they be changed?

The first component is natural data which we cannot change except by resorting to plastic surgery but not everyone is ready for it. And, thus, thanking the Lord for the body given to us from above, the size of the bone, skin color, height, eye shape, etc. we accept ourselves with love and begin to decorate with the help of the second component.

The second component is appearance everything that people around us see. What clothes, accessories, shoes, bags we wear. What kind of makeup, hairstyle, manicure, and maybe even a tattoo are we wearing. What color, what shape and silhouette is our costume ensemble. We can easily modify this component, buy it depending on the task at hand. Our costume describes our personality visually.

The third component is what distinguishes us from others, non-verbal language . After all, facial expressions, gait, posture, gestures, posture, look, each has its own unique. Non-verbalism can tell us a lot about a person, if we can correctly read the information sent to us. We simply cannot control some things, but something can be changed in order to create a favorable desired image. After all, we can train gait, posture, look, posture. Of course, it is difficult to control facial expressions and gestures, but you can also work on this.

The fourth component is our words how our voice sounds at this time, with what intonation we pronounce, with what clarity. This component is also subject to change, if necessary, through independent training, or with the help of specialists in the field of public speaking.

Fifth component - our story, this is what our environment already knows about us or what it has yet to learn. This component can include age, gender, social status, etc.

After all, how we look, how we behave, what information we broadcast to others depends on their interaction with us. A clear banal example, if we see an untidy, poorly assembled person, and he publicly declares in a firm, confident voice that there is no better person in business, you must admit, we are unlikely to believe him to the end, maybe we believed if we talked on the phone.

Try to balance your inner and outer self on the scales, look for your individuality, and when you find it, do not be lazy, support it.