How to promote a VKontakte group without programs. Promoting a VKontakte group - complete instructions

Groups in the popular social network VKontakte are created with different purposes: attracting potential buyers, advertising your products, brand, maintaining customer loyalty, benefiting from advertising placed in the community, and so on. All this is impossible without progress. The fact is that those groups and communities that are very popular and great amount users, are most interesting to other people, and therefore more beneficial from any point of view. The promotion service is provided by many marketing and advertising agencies, and it is easy to contact them. But often the owners of communities on a social network have a reasonable question: how to promote a VKontakte group on their own and is it possible at all? That is what we will try to answer in this article.

What is necessary?

Before promoting a group, you need to create it, come up with a bright and memorable name, add content (at least 20-30 posts). It is also necessary to determine which users it is aimed at (teenagers, businessmen, and so on), how many participants you would like to see, how much money you are willing to spend on promotion (if you wondered how to promote a VKontakte group for free, then you have to disappointment is impossible. Got it sorted out.

How to promote a VKontakte group? Stage 1

We invite as many members as possible to the group. This can be done in several ways:

1. Send invitations to your friends through private messages and through the "wall" (a time-consuming and not always effective way).
2. Advertising in other communities of the already popular VKontakte, similar in subject matter to yours. Here you need to be prepared to spend money, since it is unlikely that any of the owners of such groups will cooperate with you just like that.
3. in search engines and in the social network itself. The main advantage of this method is the ability to attract users who are potentially interesting to you (that is, you yourself can specify the age of the participants, city of residence, interests, etc.), and the disadvantage is the high cost.
4. How to promote a VKontakte group through search engine optimization? Pretty simple: you need to calculate low-frequency queries regarding thematic names of groups. It is more reasonable to call the community low-frequency, since it will be easier to promote it in the search engine.

How to promote a VKontakte group? Stage 2

We fill the group with content. After you gain at least 5,000 - 6,000 thousand users, you can start posting. Add daily news and information to the group. Try to make posts bright and not too long, add pictures.

How to promote a VKontakte group? Stage 3

We attract the attention of users. In order for people to visit your group as often as possible, try to lure them. Arrange a promotion with a further drawing of a prize for any actions of the participants (for example, who will guess the riddle or post more group entries on their page, and so on).

Social networks, in addition to their main purpose, have acquired one more thing - the promotion of goods and services to the masses. Now everyone can make money on advertising, but there is one problem. In order to receive income from placement, you must first advertise the group and recruit a sufficient number of members. For a novice administrator of the Vkontakte community, it turns out a vicious circle.

In fact, first of all, patience will help to promote your own community or a public Vkontakte page.

How to advertise a group and how much does it cost? To answer these two questions, let's decide on the method of advertising placement. There are two types of Vkontakte advertising: targeted and regular posts in thematic groups. Accommodation and cost of each of the methods are different.

Targeted advertising of the Vkontakte group

Customized for a specific audience is called targeted. When placing targeted advertising, many parameters of the target audience are used: gender, age, location, interests, and so on. In many ways, efficiency depends on the correct settings. Firstly, well-tuned targeted advertising will cost many times less, and secondly, the correct parameters will quickly lead the user to the target audience and, accordingly, promote the young community faster.

If you have a narrow target audience, fine-tune your targeting. This way you save your budget.

Consider the placement step by step:

• Go to your group and select "Community Advertising" in the drop-down menu under the avatar.
• Create an advertisement.
• Set up target audience settings.
• Specify the price and location of the advertisement.

There are three ad post formats available to advertisers: image and text, large image, and community promotion. To the right of the settings panel, you'll see how the ad looks after it's published. The best option is the “Image and Text” format because the right words can hook the user no less than a bright photo.

Setting the parameters of the target audience is carried out based on the direction and subject of the group.

• For example, if the group sells products through a social network, then limit the target audience by location based on delivery capabilities.
• When a community contains entertainment content and generates ad revenue, then geographic targeting is inappropriate.

The same goes for the rest of the parameters. When setting interests, you should not be limited to strictly thematic areas. Related topics may also be among the attractive content for a potential audience.
Targeted advertising in the VK news feed.

Next, select the payment method and price. On Vkontakte, the advertiser has the right to independently decide what he will pay for: for clicks and for views. Views are much cheaper, but the fact that a user has viewed an advertisement does not mean at all that he will subscribe to the community. Paying for clicks, though more expensive, but more effective.

Posts in thematic publics

Advertising post with a link to the group.

Posts are placed through third-party exchanges, advertising account and group administrators. To make your advertisement official:

• In the advertising account, go to the "Advertising in communities" section.
• Top up your account.
• Compose an advertisement and send it for moderation.
• Choose an advertising platform based on attendance and audience coverage.

In the advertising account menu, you will find ad statistics, compare available publishing sites and control your budget. When an advertiser places a post through the account, group administrators can contact the user themselves and offer to place an advertisement in their community.

You can do without all these manipulations and directly contact the administrator, and, in fact, place ads in his community. They agree on the timing and cost of publication through personal messages, but first you need to request access to the statistics of the public. The fact is that a seemingly promoted group may turn out to be half-filled with fake pages, and the activity can be simulated with the help of bots. By advertising a public in the community, the advertiser will simply lose his money. The price of an advertising entry is set for the fact of its publication. That is, it doesn’t matter if someone enters the community on an advertisement or not, you will have to pay anyway.

How to advertise a Vkontakte group for free?

In internet marketing, the word "free" is synonymous with "long and hard". Do-it-yourself subscribers are always more expensive than an attracted audience. There are several community methods. The most popular ones are:

Sending invitations

To send out invitations, define the target audience in two ways: through search and through competitor groups. In the first case, filter users by location, age and gender, and then send private messages to the maximum number of people on the list.

If we consider the second method, then this is a banal theft of subscribers from competitors. Find the most promoted public with a similar theme and send out invitations containing information about the promoted community. To send invitations, stock up on fake accounts, for excessive profile activity, it will be blocked for spamming. About 30-40 messages per day should be sent from one page.

Contests and prize draws

Viral marketing tools. The method of attracting traffic is absolutely legal, do not be afraid of temporary blocking. It is worth noting that this way promotion is not entirely free, you still have to spend money on prizes. If the group sells goods or services, offer a free unit as a prize or gift Certificate. The systematic holding of contests will ensure a constant influx of new subscribers to the VKontakte group, and at minimal cost. The prize in the contest must be related to your product or service, otherwise you will get untargeted subscribers.

Mutual PR

It implies the close cooperation of two or more community administrators. It is difficult to cooperate with competitors, for mutual promotion it is better to make a list of groups on related topics with a similar number of subscribers and offer them joint advertising publication. For example, a community that sells cosmetics promotes the services of a makeup artist and vice versa.

Activity in other communities and attracting users from external resources are the weakest methods of advertising in terms of effectiveness, but, nevertheless, working ones. Free advertising is placed in the comments under the posts of promoted groups and under thematic articles on blogs, information sites, etc. Before leaving comments with links in popular communities, study the rules of the group, otherwise the administrators will ban the user for sending spam.

Texts for advertising group VK

If choosing a bright and enticing picture for a post is a matter of a few minutes, then writing a good selling text can take more than one hour. When writing advertising text, you should not reinvent the wheel. Effective templates have long been developed that will tell you how to write a sales text correctly. Here are some really catchy options:

Example for sales groups:

• “Rejuvenating face mask ****** will not only get rid of wrinkles, but also give freshness to your image. You can order here: _____"
• “Brand watches ***** are back in STOCK! Hurry up to place an order and we will give a discount to the first 10 buyers!!!”
• "SENSATION! For the first time in our store discounts up to 70%!!! PRESS____"
• “Today only 2nd purchase 50% off!!! Promotion terms here: ____"
• “Don't know where to find branded items at a low price? Then you _____ to us. Sign up and get 20% off your first purchase!

An example for entertainment publics:

• “Do you want to have a slim and elastic body? Subscribe to the community ****** and achieve the first results in 7 days!
• “Do you like original photographs? Then you here *****. Here are collected only the TOP professional shots of 2017 of the year"
• "SHOCK!!! The second grader came home after schoolwork, and there ... Continued in the source.
• “Do you want to win any argument? Then subscribe ______.”
• “Finally found an awesome group! New memes every day HERE"
• “95% out of 100 will ignore this entry. Hello, my name is Alexey, and I will tell you how I earned my first million ... "

This is only a small fraction of how users are hooked on Vkontakte. The most ambitious and original administrators regularly come up with new ways to attract subscribers. Although the ad templates consist of 1-2 working phrases, they are all based on classic psychological tricks. Some of them arouse curiosity, others cling to pride. And most importantly - they work!

You can't bet on one ad when you're promoting a young community. Experiment, try, surprise and subscribers will reach out by themselves. Whatever the way of advertising Vkontakte, only the most active and enterprising users manage to promote their group. We read less and do more, then luck will surely smile.

Greetings, dear blog visitors. As always, Dmitry Smirnov, the author of the blog, is in touch with you, and in this article I want to tell you about how to promote a group from scratch, respectively, on the Vkontakte social network.

How to promote a group from scratch VKontakte? Vkontakte has about 100,000 communities. And this number is increasing every day. However, among such a huge number of groups and publics, only a few communities reach a large number the people who subscribed to them. Often the enthusiasm of a community builder ends up with only a few hundred audiences. In most cases, this occurs due to lack of competence in promotion methods. Now we will consider the main ways to promote Vkontakte communities.
1. Half of the success of promoting a group or public will depend on high-quality and interesting content. But what people are interested in, Vkontakte is full. There are a huge number of large groups with wise sayings, recipes, jokes, and everything else. Therefore, it will be difficult to promote 1001 groups related to these topics. You need to start with the idea of ​​​​interesting, useful and unique content that people will want to watch and repost.
What then can be said about commercial groups, because no one is interested in reposting ads? Here, the success of the content will depend on profitable offers. It would still be wise to alternate commercial posts with useful information about goods and services related to your activity. This also includes surveys and contests. It is necessary to constantly work on improving the quality of content.
2. The next step is to attract the group's initial audience. Even if these subscribers are not your target audience, you still need them. Most people, before subscribing to a community, pay attention to the number of users who have already joined it. And if this number of audience is small, then most likely a person simply does not want to join it. Therefore, it is important to create at least the appearance as soon as possible that the community is interesting to people and that it was not created yesterday. To do this, you need to attract at least 3000 subscribers to the group. This can be done in several ways:
For example, you can use subscriber cheat services;
There are also special groups on Vkontakte that are provided for exchanging subscriptions to communities;
If you use paid methods, then subscribers can be bought on special sites.
All these methods will attract bots and fakes to your group, which are only necessary for quantity. Of course, they will not increase the activity of the group, much less buy something from you. But to create the appearance that the community is interested, these methods will fit. It is important to note that these methods should not be abused, as they can lead to group blocking, and why a dead group is needed at all.
3. After the previous steps, you can start promoting the group with the target audience. It all depends on your budget or the amount of free time. If there is neither one nor the other, then it is not worth starting. It is difficult to promote a group to tens or even hundreds of thousands of subscribers. If you have both money and time, or at least some of these, then you will succeed. If you use the funds in promotion, then the following steps are for you:
The whitest and most transparent way of promotion is targeted advertising on the Vkontakte website itself. The targeting filter here is quite narrow and this allows you to more carefully select your target audience. You can pay directly for subscribers, or if you are confident in your content, then for views or clicks. This method is really effective, but it is recommended to use it if you have a sufficient budget, as it is the most expensive, because the cost per subscriber here can reach 10-15 rubles.
Another way to promote a group for money is to order advertising in other communities with similar topics, or the same target audience. There are several ways to advertise your community here. For example, you can order a post or repost from your group. You can buy a place in the "links" section and place your group there. In addition, in the products section, you can advertise your products, and at the same time your group.
Another way to promote is contests. Sometimes it brings good results. The scope of the competition and its interest always depends on the value and attractiveness of the prize. But since now most people promote their communities through contests, and often deceive their subscribers, this method is not always effective.
Among the free promotion, one can single out the promotion of the group through fake accounts. To do this, several accounts are created and people who are the target audience are added as friends through them. After that, they are invited to the community. But it is worth noting that that method only works if you have a group, not a public one. It is also not worth it to abuse it strongly, since the rules of Vkontakte this method prohibited.

Now you know how to promote a group from scratch easily and simply!

Hello, dear subscribers of my blog, and I also welcome everyone who just happened to stumble upon my blog. Today is already December 30, it's coming to an end this year. On the eve of the new year, I would like to have time to publish one more article this past year.

In addition to everything else, I would like to please you that already in the new year 2016 I will once again resume my competitions with cash prizes. For example, "Crossword Marathon" and many other contests, until I shoot all the contests. Do you mind?? Okay, in general, I’ll give you a little hint - if you want to increase your chances of winning in such contests, then you just need to become a subscriber to my blog and be aware of new articles. Since it is the subscribers who are the first to know about the release of new articles, contests, marathons, etc. At the end of this article, you will learn how to properly subscribe and become a blog subscriber.

Well, and today's article will focus on how to promote a group in contact. I think you will agree that in our modern age of the widespread use of the Internet and social networks, the question of how to promote a group in contact is quite relevant. After all, the goals of this event can be different: promotion and sale of goods and services, earnings on advertising in the group, promotion of your site - getting traffic from the group, direct communication with the company's clients, entertainment and hobbies, and much more.

In general, of course, it is worth noting that the methods of promotion for each direction are individual. Next, we will consider the main methods of promoting VKontakte publics.

To begin with, decide what effect you want to achieve from promotion, it depends on the chosen method whether your group will be relevant and in demand for a long time. And, of course, posts in your group should be informative and not contrary to the laws of the Russian Federation.

Consider the "white" and "gray" methods of promoting the VKontakte group, as well as the results of certain methods.

"White" promotion of groups

1) Clicking "Tell friends" under the profile picture of the group from personal account: By the way, this is my group, I suggest you join http://vk.com/club55505197

With this action, all your friends and subscribers will see in their news feed a link to the group with your comment on it.

2) Another way to attract subscribers, which is very popular on this moment, is to hold contests with valuable prizes, the main condition of which is participation in the group and reposting the entries from the group to your page. The result of this method is a large number of reposts on the pages of active participants. The more expensive the prizes, the more they will attract people and, accordingly, there will be more subscribers. Here for example:

3) Paid targeted advertising in the social network itself, while you yourself choose the audience, the number of impressions and many more parameters. Payment in this case is per click on an ad or per 1000 impressions. When you click under the picture of the "Advertize community" group:

All settings are described in a very accessible way, so you will not have any difficulties when launching ads in this way. You can also order advertising in "Google AdWords" or "Yandex.Direct", but to achieve maximum effect this method of promotion will take a lot of money, since the cost per click, compared to advertising in the VKontakte account, is much higher, and setting up the project requires special knowledge of SEO, query semantics, VChZ, NChZ and more! I would like to take this opportunity to offer you to read an article that many people asked me to talk about:

4) Mutual reposts in groups with similar topics, with this method there is an “exchange” of participants who are interested in the topic of the group.

5) Buying posts (ads) in giant groups with over a million members. Hundreds of thousands of users will see your post, and even if 1% of all this mass is interested, these are already thousands of new subscribers! Although this method is the most expensive.

6) If you do not want to deal with the promotion of the group yourself, you can use the services of SMM agencies. Now there are many similar companies, prices and terms are different for everyone, as well as the results of their work. If you want to choose this method of promotion, before choosing an agency, I advise you to carefully study the reviews about it on the Internet or try to find their client who would impartially talk about the effect of working with this company.

"Grey" methods of promoting VKontakte groups

Next, we will look at several “gray” promotion methods, however, keep in mind that the result of using these methods can be very different - from having a large number of “dogs” in the group to blocking the group and, accordingly, its owner. Use these methods at your own risk! Let's look at how to promote a group in contact with gray methods.

1) Cheat subscribers to the group, with an increase in the number of participants, the group rises in the search results. In this case, it should be borne in mind that the group heading must be composed correctly.

There are many services for cheating, both paid and free (Likest, OLike, Turboliker, etc.). The advantage is that you will get the participants for a penny, compared to the "white" counterparts, but you need to be prepared for the fact that there may not be any effect from such a promotion at all.

2) Using bots for the services described above, such as Pr-Bot (http://pr-bot.ru/). The wrapping in this case occurs automatically.

However, you need to be aware that at any time an account or group blocking may follow. Well, if you are impudent and “twist” to the fullest, then blocking is almost guaranteed to you!

3) Another "gray" way of promotion is the purchase of members in the group. Such services provide special services where people (offers) are rewarded for completing tasks. In this case, the number of blocked members of the group and the risk of blocking may be less than when cheating using the methods described above.

4) Now consider the use of special programs for sending "SPAM". Spam can go to the comments of groups, on the walls of groups in which they are open. An example of such a program is PosterPro (http://mybot.su/).

It was created to search and inform the audience you need about your products and services, it has ample opportunities for posting, and at the same time, the cost of the Pro version subscription is only 20 (twenty) rubles per month!

The program searches for thematic groups according to the specified parameters, automatically places posts with images in them, automatically adds pictures to group albums. Possesses flexible system mailing list settings with several sending modes. And also there is a function of disdomization of the text of the article being sent out and automatic bypass of VKontakte captcha.

Main program window:

Media files:

Group parser:

In any case, whichever of the "gray" methods of promotion of the VKontakte group you choose, be prepared for the consequences!

Stages of promotion of the VKontakte group

Now let's look at how to promote a VKontakte group in stages. What to do first and what to put off until later. So, first we need to create a group, if you already have it, then you can skip this item.

For creating new group enter the "My groups" section on your VKontakte page and click the "Create community" button.

Enter a name, select a community type, and click "Create Community":

After the group has been set up, a competent name and description have been added, and there will be several unique posts in the group, you can start promoting the group so that as many people as possible know about it.

To promote a group:

You need to start small, first “Tell your friends” in the news feed. Further, you can ask people you know well to make a few reposts from your group in private messages. Then it will not be considered SPAM.

Now friends and friends of friends have learned about the existence of your group and you should take care of new interesting and informative articles, it is desirable to accompany them with drawings, and all this should be within the framework of the selected group theme.

After that, the first units or even dozens of new members will appear in the group, and if you take care of the constant updating of the content, then the influx of people will be constant, albeit small. I also recommend you read the following articles:

So, concluding today's article - How to promote a group in contact, I would like to add a few words. If your group is dedicated to the sale of goods or services, this, of course, is not enough, and you should start promoting the group to the masses, preferably using one of the "white" promotion methods. Well, if the group is entertaining and you constantly publish “Humor” there from various sources, as well as interesting information, then rest assured, slowly but surely, the people themselves will begin to catch up, and promotion will do without any special financial costs. Below I am attaching a video to this article - how to promote a group in contact.

As you can see, promoting a VKontakte group is not so difficult, the main thing is to choose the right strategy depending on the topic. I congratulate you on the upcoming new year 2016, I wish you success in all your endeavors, health to you and your loved ones. As I promised at the beginning of the article, now I would like to remind you how to properly subscribe to a blog. I provide you with a link below, in which everything is clearly told and shown how to become a blog subscriber.

in. If you have any questions regarding the topic of today's article, you can ask them in the comments. That's all for today. See you all next year, dear friends.

Not so long ago, we wrote an article about promoting an Instagram account. Quite detailed, where they told all 10 ways to promote on Instagram. The next couple of days answered questions when there will be the same article about promotion in contact. Since procrastinating is not our cup of tea, here is some material for you.

Traditionally

According to our tradition, we will start with facts and end with concrete actions. Judging by latest information, provided by Vkontakte, one can once again affirm that quite a few companies should start their development there. Although personally we have now shifted our focus towards Facebook. But we will also discuss this topic and raise it, however, next time.

You got it right. 64.4 million unique users visit Vkontakte every month. Just imagine this number!

Well, as they say, in order to completely finish you off, here is another picture:

And then you got it right. Vkontakte is in first place in terms of attendance and leaves behind such projects as Youtube, Yandex and Google.

By the way, remember before there was a myth that mostly schoolchildren are in contact (by the way, I don’t know a country where 80% of Internet users are schoolchildren). And in accordance with this, that advertising in it is useless. At all. Well, because schoolchildren don't have money for shopping. And again, we dispel the myth.

Do you think this old information? No. If you noticed, the study was conducted in 2017 with the involvement of the best analytical agencies in the world. So I think it's worth trusting.

The agony of choice

Well, with the fact that there are people in VK, there are a lot of them and they can buy, I think we figured it out. Now let's look at how and what you can advertise on VK. By the way, I advise you to read about the promotion of business in social networks in general, it will not be superfluous for sure. Let's start with the main types of sites that we can use for our military operations:

• Personal page of a person;
• Group;
• Public page;
• Event.

Personal page

In fact, a personal page specific person. Only now, if before everyone was cunning and designed a page for their business (and not as a real man) and were added as friends, now this method of promotion is practically dead. The page will be permanently frozen, blocked and eventually banned.

Since, firstly, it is now forbidden to create a page without a real name (in special occasions even ask for a scan of the passport). Secondly, they began to be banned quite often for increased activity, especially if they are young pages. In general, one hemorrhoids. Do you need it? So it's better to use your personal for its intended purpose.

Group or public page

But for the promotion of a business, either a group or a public page (public) is suitable. Pretty much the same, with some minor differences.

Groups are mainly aimed at communicating with people, while publics, in turn, are aimed at informing people. In order not to go into details, in 99 cases out of 100, you need a public page. Trust us.

By the way! Now the group can be transferred quickly and free of charge to the public, and vice versa. You can do this in the "community settings" or write to the technical support of the site.

Events

Events by themselves are created for holding any events. It can be master classes, concerts, seminars or, for example, an opening. When creating them, be sure to specify when they start and when they end. Therefore, you need to know the date, time and even a specific place.

Again, in practice, if you plan to notify about the opening of your business, for example, then it is better to do this immediately through the public page. Since you will advertise, people will join the event, which will take place sooner or later, and you will not be able to transfer people to your main group. They will remain there forever.

Types of advertising in VK

Okay, let's say you created a community. Or even perhaps they decided not to attract people as subscribers to the group, but to immediately lead them to your website or to your company through advertising.

By the way, many people forget about this, everyone thinks that it is necessary to attract subscribers to the group, when you can immediately advertise and attract them to your business. Think about what is best for you.

Made a decision? If not, then write in the comments, we will help with advice on how to do better. Still, let's continue, how to invite people and promote the business?! This is the most important thing, otherwise it will turn out from the series “The restaurant was opened, but they forgot to make the door.” But before that, a few terms that I will use and maybe you do not know them:

• Fake - a page completely created and filled with a program, with an imitation of a real one;
• Brutus - abandoned accounts of people who have lost access to them. New access is obtained by hacking;
• Dogs - pages that have been blocked for, which are waiting for access to be restored or completely deleted;
• Repost - when you share someone else's post on your page without changing the authorship.

WE ARE ALREADY MORE THAN 45,000 people.
TURN ON

Invite Friends

This is not advertising, but one of the types of promotion, so I will tell you more. In this case, there are two options for events, however, I would call the second one no longer working. Although, if you work on a very small scale, then why not.

Option 1

If you have a group, you can invite your friends to join. There are only limits on this. You can send no more than 40 invitations per day.

If you have a public, then you, as a member of the public, can tell your friends about it by clicking “Tell” in it.

Option 2

Remember I talked about personal pages? One of the many moves is buying fake accounts and adding friends to people with the criteria you need (possibly with the subsequent invitation of them to your group). Naturally, because of the limits, you need not 1 or 2 fakes, but hundreds. This is what they are used for special programs or services (eg Bosslike ). If someone thinks that this is a cheap form of advertising, then let's count.

1. One hundred brute or fake accounts - 700 rubles (100 pieces of 7 rubles each);
2. One hundred proxies for each account - 3,000 rubles (100 pieces of 30 rubles each);
3. The program is 1,000 rubles per month.

The total is about 5 thousand rubles a month. And you still need to learn how to use it and update bots, because they will be banned all the time. Therefore, I recommend not even to bother, but to engage in the following type of advertising.

Targeted advertising

I will say right away that in this article I will not paint in detail about it. It's just a whole science. But we will definitely open it on our blog, it is not worth keeping secrets for such good man how are you. I'll just tell you why she's so amazing.

If you know your target audience, then you can write an ad just for them. Gender, age, place of residence, preferences, interests - all this is indicated by Vkontakte users. And it is by these criteria that you can find them and show your ads. Engaged girls aged 18 to 22 who have an iphone and have a birthday in 2 weeks? Easily! Find them and make them an offer they can't refuse.

By the way, you can pay for it in two ways:

1. For impressions;
2. For clicks (transitions to a group or website).

In terms of setting up targeted advertising, VK is the most complex, but at the same time the most flexible social network. I know, there is a desire to set everything up on your own and I do not dissuade you. Just be prepared that it will take quite some time.

Life hack! If you set up targeted advertising on VK yourself, I highly recommend the Getuniq service. The first is the passage of moderation many times faster and easier. The second is a good bonus when replenishing the advertising budget. But about this shh! 😉

There is no SMM direction in our agency, so we can safely recommend our social media partner.

Buying posts in other groups

One of the oldest types of advertising on Vkontakte. You buy an advertising post in another, already promoted public, with a link to your public or website. If you are completely lazy, then for an extra charge they can usually just make a repost from your group.

The post is released and removed from the group at the time you specified. Ordinary conditions- 1/23, that is, for one hour the post is in first place in the group and then for another 23 hours in the feed, going down as the content is published, then it is deleted.

To order and post posts, you can use either the official Vkontakte exchange, or special platforms (for example, Sociate), or even negotiate directly with community owners. In the latter case, save 10-15% of the cost of the post, but at the same time you risk. No one knows whether the post will be released or not, whether it will last a certain time in the feed or not.

In this regard, the exchange / sites help a lot, since everything is checked there automatically. The owner did not fulfill the conditions (in large groups there are several admins and they can “blunt”) and your money is returned to you.

Inviting

A pretty good way to promote and promote if you need to promote some kind of event or meeting. You create an event, specify a start and end date, and start inviting people to it. Only not the way we considered in the first example, but you invite people from other groups.

The main feature of this method is that you can set and assign various communities as the organizer. It is this method that, for example, infobusinessmen use when they hold some kind of webinar. They buy invitations from various groups in which their target audience sits.

But again, you need to agree with the group so that they make you an admin for a while and you make an invite (again, not for free). By the way, for inviting, VK network administrators periodically ban communities forever. Therefore, it becomes more and more difficult to agree.

showcase

One of the gray ways of promotion. It works on the principle of multi-moves, which were considered in “Inviting Friends”. You also buy fake accounts, which also start to be added as friends according to the criteria you need. The main difference is that you do not invite them to the group in the future, since such accounts have a repost from your group (or several) in a pin (pinned post at the very top of the page's news feed).

Going to look at the page of the account that has applied for addition, a person sees this repost and goes to see (if interested) what kind of group is this, which is so actively reposted. And already decides to subscribe or not.

Contests

What will you answer me if I ask these questions:

• Most famous poet Russia? Most likely, Pushkin.
• The most famous fruit? Most likely an apple.

And now: the fastest legal promotion of Vkontakte? Contests! And right here. For those who are not in the know, competition is when a person makes certain action(in VK this is usually a repost), joins your group and waits for the prize to be drawn.

Whenever someone creates a community to promote a business, the first thing they do is immediately launch a contest. There are almost no subscribers in the community yet, except for the friends of the creator, and the contest has already been launched. As a rule, there are such communities as “Free (Your City)” or “Competitions (Your City)” to help, in which there is already a fairly large audience who want to take part in a particular competition.

In fact, this is highly doubtful. Because you are hoping not only to increase the number of participants in the group, but also to sell something to them later. But in fact, it turns out that after the competition they leave the group en masse and do not buy anything, because they are freeloaders.

Mutual PR

They are exchanges of reposts. Everything is pretty simple. You repost to your group, and another page/company reposts to your page. As they say, "it was smooth on paper, but forgot about the ravines."

Because the implementation is just not easy:

1. You need to find a group with plus or minus the same number of participants;
2. It should be similar in content, target audience and other things to yours;
3. The statistics should be the same (plus or minus);
4. There must be an adequate owner/administrator.

If all the stars align, you might be able to do a couple of mutual PRs that should (theoretically) give you a boost in followers.

Opinion leaders

Conventionally, all users can be divided into those who follow and those who are followed. So opinion leaders are those who are being followed. in plain language, these are stars, famous personalities, experts, bloggers. If they like it, then their fans/subscribers are more likely to pay attention to you too. We partially analyzed the principle of working with them when we wrote what native advertising is. But, as they say, I dug and found.

Again, the obvious minus is that there are very few local opinion leaders, urban ones. Finding a star who has all of Russia as friends is easy, but finding a star who has your city as a friend is almost impossible.

Personal invitations

You take and write a tasty text invitation to potential customers to join your group with pens. Or, if you decide to immediately attract people to the company, then talk about your super-promotion, for example.

I want to warn you right away that you won’t be able to write a lot, you will simply be banned for increased activity with strangers. Therefore, either do it through fakes, or little and pointwise. Well, ideally, start communication not with a direct sale, but first warm up the client with a small dialogue.

Where without them

And traditionally, tips, tricks and other things to promote business in contact:

1. There is no best time to post, you need to understand exactly what time your client is on social networks;
2. Do not post at regular times. At 12.00 and plus or minus five minutes from this time. It is better to put 12.17 and other uneven times. That way you won't get mixed up with other news flow;
3. Post to different time to capture different people;
4. Indicate on all your other sites links to social networks. Let people go and once again affirm that you are a reliable company;
5. You can make a discount / gift to everyone who is your subscriber. You can write about this both in the group itself and in the office / trading area;
6. If you do not have enough standard statistics from Vkontakte, use, for example, the Deserter application, which will help you track who and when joined or left the group;
7. Competition is, of course, good, but rather primitive. Use gamification. For example, the competition "Sea Battle" or "Cars".
8. Use hashtags (VK also watch them, albeit a little). You can cheat a little and use trend ones. And the application in VK itself will help you with this - Top Vkontakte hashtags.

Briefly about the main

What to choose if almost all methods have so many disadvantages? You definitely need to realize that free promotion in contact is practically a myth, since the screws are tightened. And if earlier (5-6 years ago) it was still possible to get out, now you either invest in official advertising or use gray methods. In the case of which you should always be prepared that your community can be taken and blocked at any time, once and for all.

Therefore, if you order from another company to increase the number of customers through social networks, then always specify what methods they will attract people to you. And look suspiciously if they take a little, and bring a lot of subscribers. Trust me, something is wrong here. These are either fakes, or non-target customers, or just magic ...