Who will make corporate calendars best of all. Extraordinary ideas for corporate calendars

Merchandise allows you to promote your brand to consumers and those you want to attract as your customers. Branded calendars play an important role in this. Unlike stationery souvenirs, calendars are visible 365 days a year, which means that advertising works even when you no longer invest in it.

But how to make sure that the corporate calendar is really liked? For your products to be used? The answer is both simple and complex. Of course, you need to create a calendar that you want to decorate your desk or office with. Unfortunately, many companies do not pay attention to this and end up with this:

At best it is:

Do you pay attention to such calendars? Will you see the information you need about the company? Hardly. So something more is needed. In the article "" we have given interesting examples. It is necessary to combine the functional part, and the aesthetic, and advertising. The calendar should make you want to hang it on the wall or put it on the table, and, most importantly, it should work for you every day.

We have selected for you the most interesting ideas for various kinds calendars that you can creatively rethink and create your own, unique corporate calendar. Not all of the calendars in this collection are corporate, but they show a creative approach that can be applied to corporate calendars or merchandise.

Wall

Instead of the boring old months (January, February, etc.), each page features a unique title and theme.

A calendar with recipes for delicious dishes for each month:

In this calendar, you can choose which picture to leave for any month:

Who said all corporate calendars have to be printed on coated white paper? The calendar on craft cardboard looks no less impressive and attractive.

Interactive calendars

An unusual, but very interesting calendar, which implies interactive interaction - every day you need to draw emoticons, how the working day went, for example.

Nothing soothes like anti-stress coloring pages. A calendar in this style will definitely enjoy the attention it deserves.

Another one interesting idea interactive calendar - draw it in a frame and draw the month, days yourself and leave notes.

Desktop calendars

The same idea as with recipes - each month is decorated in a stylish design and offers a recipe for popular cocktails. Perfect for companies involved in the sale or production of alcohol.

Choose from 12 designs for each month and decide for yourself what will be shown on it.

And here the very form and style of presentation is interesting:

planning

A creative idea for designing planning, in which you can calculate the budget, monitor the payment of bills. It's very simple - when you get a bill in the mail, you put it in your "pay" pocket and fill in the due date on the calendar. When you pay a bill, move it to the "paid" side and cross it off your list. Such planning will definitely "work" - both for the owner and for your company, because its logo will be visible all the time.

Flip calendar with a creative design - every month the figures on the calendar are transformed.

Volumetric calendars

This is really unusual and does not go unnoticed.

A calendar that everyone can add up:

Both creatively and interactively, again we are talking about the fact that the calendar not only attracts attention, but motivates to interact with it.

Just a few cubes, and the calendar for the whole year is ready:

A desktop planning calendar that allows you to take notes and plan events by placing them against the date indicated on the top of the stand.

The sticker calendar is convenient and practical, placed in a notebook and always in sight:

Corporate calendars can be both budget and exclusive. But both of them must fulfill their main function– to remind about the company, to form a positive image due to an attractive and thoughtful design.

WE ACCEPT ORDERS FOR THE DEVELOPMENT OF DESIGN AND PRINT CALENDARS FOR 2019
pocket calendars, wall calendars, table calendars "houses"

In addition to tanks, MANPADS and the exploits of the Ministry of Emergency Situations, our fellow citizens have something to brag about

Hot Persians of spectacular beauties, naked muscular bodies of brutal men - all this can be found not only on the Internet. Increasingly, firms and enterprises produce corporate calendars. Frank and provocative. The goal is clear: it benefits the company's image and promotes the brand. No vulgarity, just nice employees..

Walk, crazy empress

In 2016, the Krasnoyarsk telecom operator (Telecoma) released a corporate calendar with naked female employees. Taken as a subject different eras and historical events. And they realized them through a provocation - half-naked beauties appear in togas or costumes from the time of Catherine II. Filmed this magnificence for five days. The models were employees for whom such a shoot was the first frank experience. A beautiful calendar was released in a circulation of one and a half thousand copies.

Breast tanks are not afraid

In Nizhny Tagil at the beginning of 2016, the "daughter" of the famous "Uralvagonzavod" - "Ural heavy equipment" - released a calendar in which the famous new tank"Armata". The glossy edition greeted the reader with a loud slogan: “UVZ told us “NECESSARY”, UBT answered “Yes”. Under the phrase are a big man and beauties in a row. In clothes. Further - the girls show their charms with machine guns in their hands and against the background of the crossed-out inscription "Sanctions". The calendar turned out to be frank, and charming residents of Nizhny Tagil participated in it.

From Syria - with love

In December 2016, girls from 12 Syrian cities were filmed on a calendar dedicated to the Russian military. Thus, the girls congratulated the soldiers on the upcoming New Year. The project involved residents of various cities in Syria, including Aleppo, Homs, Latakia, Tartus. Charming Syrians in kokoshniks say hello to our fighters with the help of tender phrases: “If only I could see you on the MiG”, “I was afraid that we would never see each other again”, “Tell me who your commander in chief is, and I will tell you who you are.” On December 17, the calendars were delivered by a humanitarian flight of the Russian Emergencies Ministry to Russian military bases in Syria.

Firemen - fire!

Employees fire brigade Omsk - 38-year-old firefighter Vitaly Khapilin, 41-year-old head of the PSCH-7 guard Evgeny Tugov and 23-year-old rescuer Alexander Fadin - independently paid for the rent of a photo studio and the services of a photographer, after which they undressed and posed for a calendar for 2017. Smeared with soot, in photoshop fire and with protective helmets in their hands - just fire! The calendar is sold for 600 rubles apiece, the proceeds are used to treat children injured in a fire and an accident in a burn center.

Chelny do not spare the last shirt

It is not the first time that the Naberezhnye Chelny Crane Plant (NCKZ) produces erotic calendars. In 2015, employees of the plant were photographed with dogs, and in 2014 they were depicted in "dresses made of milk." In 2016, real factory matrons undressed for the corporate calendar of the enterprise. Blood with milk! For example, the naked manager of the sales department Irina promised: “For regular customers, we will not regret even a shirt!”. sent every month to different holidays: Day of the computer scientist, Day of the nurse, Birthday of Russian vodka and others.
Now the calendar for the upcoming 2017 is ready - by the way, the tenth anniversary for the company. Work on it took about 8 months, each story was prepared for about 4 hours. According to the concept, curvaceous beauties are exposed, standing on a shop window, like mannequins.

Neighbors - also burning!

In December 2016, the Belarusian manufacturer of juices, horseradish, mayonnaise and sauces, the ABC company from Grodno, released a new corporate calendar, which immediately received a wide response. Against the background of the buttocks of one of the models, there is a can of red horseradish and the slogan reads: “Everyone should have horseradish!”. It seems to be rough, but at the same time subtle.

Pine in every house

The largest enterprise from Pinsk has been producing coffins from natural wood for more than 20 years. And offers high-quality products: oak, pine and other arrays. But the most beautiful are the charmers who advertise ritual products. Such beauty takes away from the chic upholstery, and will make you relate to last way a little easier.

Where did it come from?

Nude-style corporate calendars are not nonsense at all. The well-known tire manufacturer Pirelli has been producing such things since 1964. Since then, both male and female versions of the calendar have been released. Last year, Pirelli filmed firefighters for the women's version, this year French farmers became his heroes. For the male version this year, the authors of the calendar decided to remove famous women- actresses, fashion models, athletes and beauties without makeup. In the fight for naturalness and against cosmetics!

You can't stop time for a moment. Day after day and year after year. We change and everything around us changes. But there are things that, with all their external diversity, essentially remain unchanged. I mean the calendar. Without going into details of the appearance of the calendar in a person's life, let's look at what corporate calendars are today. Why do you need a company calendar, what functions does it perform, types of calendars. The creative agency "Yellow Dog" has been developing creative concepts for corporate calendars for more than 10 years. Over the years, we have made calendars for such companies as: Lukoil Overseas, Rosselkhozbank, OGK-2, SBank and others.

What are corporate calendars today?

The calendar is a gift!

Over the years, the attitude and fashion for calendars has changed. In the 2000s, almost every company produced a set of corporate wall, desktop, quarterly and pocket calendars. As time passed, gadgets appeared and company executives increasingly began to refuse a solid expense item for the design and printing of calendars. Motivating such a decision by the fact that everyone has phones, smartphones and computers, after all. Why destroy trees and print waste paper. Of course this is true, from the point of view of economy. But is it true in terms of company image and corporate branding. No, not true. Calendar products have always performed two functions. The first one is a gift!

A gift that, when done properly, is worth more than a golden pen or fancy gadget. It is in the calendar that we can reflect the positioning of the company. To tell through the pages of the calendar about those values ​​in life that are close to the company's team. By creating such a calendar, you are writing a letter to your colleagues and business partners. If you took it with all your heart and put words and images that are important for you into each sheet of the calendar, then such a calendar will not only take its place on your partner’s wall, but you will also receive feedback. So, you have solved the main task: you have established an emotional contact.

It is in the calendar that we can reflect the positioning of the company

You will be seen and remembered for a whole year

A part of your brand, namely the message from your company, has passed the "friend or foe" filter and you have become closer. There is a reason to discuss, maybe even laugh if the calendar was conceived with humor. You have achieved your goal by giving a calendar, have established strong non-verbal bonds.

You will be seen and remembered for a whole year. When you realize the power of influence through the calendar on your circle of clients and partners, you consolidate your success by releasing an equally interesting calendar a year later. Aerobatics - to create not just corporate calendars, but to create history and legends.

When every year everyone is in anticipation of your gift, everyone wants to know what else you will come up with so interesting. Your clients and partners are already becoming your fans. They respect you for your creativity and ability to be bright. You get feedback, emotions. This is the high that marketers and PR people dream of. With the help of calendars, you play on a different field. You have gone very deep, you have touched the emotions of a person. And he will never forgive you for this, he will not forget.

Let's analyze the second important aspect. Functionality. Here opinions are divided. There are supporters: the calendar grid should be readable. All openwork lampshades distract and interfere. But there is another point of view. If we are talking about a wall calendar, then the functionality is secondary here. It's more of an interior thing. Closer to art than accounting.

Your clients and partners become your fans

Agree, winning the battle for the studs on your client's wall is a very high stake.

Agree, winning the battle for the carnations on your client's wall is very high rate. Therefore, it is best to release several calendars. We give the management a wall calendar or, as it is also called, an image calendar. Middle level - desktop calendar. Which has a slight advantage over all other calendars (wall and quarter). A desk calendar usually has two sides, which means we can make one side fashion and the other functional. Another plus of the desktop calendar is that it is always at hand. And that means a little closer to your client.

The advantage of a desktop calendar is that it is always at hand.

The quarterly calendar is perhaps the most boring calendar product. There are only three components: a top or a poster, calendar blocks and a substrate with branding. But even here there is a field of activity for companies thinking about their image. The poster can be non-standard: from four interchangeable sheets, with cutting, clocks and even molded plastic. Blocks can be with your unique design and corporate font.

The loyalty of the target audience is made up of many factors: price, customer service, brand positioning, recognition, reviews, product quality.

How to make a client fall in love with you?

Brick by brick, a solid foundation of interaction between the client and the company is being built. One of these bricks is gifts to customers on New Year and other holidays.

I want to make a useful gift, but at the same time it must perform marketing functions. Such a gift is a calendar (it is visible 365 days a year, reminding of the brand).

Lifehack from the printing house

It is impossible to print calendars 3-4 days before X-day. Preparation should begin in October-November.

What does it have to do with:

• layout development;
• printing and assembly;
• printing production plan.

Get ready for the New Year in advance.

Layout development. How harder idea calendar, the more time is needed for its development and coordination.

Printing and assembly. Printing of calendars takes 7-10 working days (with the finished layout). If you have a complex concept or non-standard design (die-cut, embossed or non-standard calendar grids), then the production time increases.

Calendar types:

• Wall calendar;
• Quarterly calendar;
• poster calendars;
• flip table calendar;
• pocket calendar.

wall calendars become part of the interior. Such a gift works not only for the implementation of marketing goals, but also forms the image of the company.

The calendar grid is printed with the image. The wall calendar can have 7 or 13 flip sheets. Format A3, A2 or A1.

As a gift for directors, top managers and business owners.

Quarterly calendars - the most popular format, such calendars are suitable for conservative business areas (real estate, lawyer services, etc.).

+ optimal price;

+ Ease of use;

— such calendars are given most often and your client may have a whole collection of the same type of quarterly calendars.

As a gift for middle managers, managers.

Poster calendars - an ordinary poster on thick paper with a design like a calendar.

+ Suitable if you need to save your advertising budget.

+ Large area for design.

— Throughout the year, a person will have the same picture before his eyes.

As a gift for personnel, as a souvenir at exhibitions, presentations, seminars, business events.

Desktop calendarsthey can also have a unique concept for each month, talk about products or motivate / inspire.

+ They are constantly in front of the client, at arm's length.

+ In addition to public holidays and official holidays, the desktop calendar can also mark an important date for your company or industry.

+ Profitable price.

A desk calendar can have 7 or 13 flip sheets. The most popular among desktop calendars is the house calendar.

As a gift for their employees and customer staff.

Pocket calendars

A budget version of the calendar, a pocket calendar can be supplemented with the main gift (by the same principle, a postcard is attached to the flowers).

The front side is an image with your brand name, the back side is a calendar grid + contact information.

Suitable for handouts or networking (instead of business cards in the pre-New Year period).

The optimal solution is to arm yourself with different types of calendars, each type works for a separate segment of the target audience.

Ideas for a corporate calendar

If a quarterly, wall or desk calendar is gray, primitive, or if it is a 100% copy of someone else's idea, then at best it will be sent to the back of the desk.

How to make a calendar interesting:

• through an idea (concept);
• through filling (content);
• through embodiment (printing features, custom design, experiments with materials, creating unusual visual effects, adding interactive elements).

Calendar + planning (for travel projects)

You can make a collaboration of a calendar and a planner, where a person can mark the places where he is already going or where he is going to go, so there will be a double benefit. More can be added helpful tips, inspirational phrase, card. It is not necessary to implement all this in one calendar, because. may result in information overload.

Desk calendar option.

+ spectacular look;

+ multifunctionality;

+ benefit;

— manufacturing complexity;

— high price.

Who will suit: travel agencies, non-standard travel projects, hotels, airlines, organizers of yoga tours, surf camps, etc.

Image calendar

An image calendar is not only a marketing tool and not even just a gift for VIP clients, it is part of the company's reputation policy, such calendars tell about the values ​​and scale of the company. They do it for them interesting photo shoots with a laid down idea, they sew costumes, order decorations in order to amaze, arouse the interest of customers.

AlfaStrakhovanie calendar.

An interesting concept, a stylish implementation, a well-developed content component. The calendar tells how life has changed around “through time”, how various business areas have developed.

Who will suit: big brands.

Product calendar

What are the advantages? The ability to show the product from all sides.

What is the difficulty? Making lively, juicy photos, showing your products from a different angle - just in words, but in reality (whether it be wine, ceramics or car oils) is painstaking work. You need to take at least 70-100 shots, from which then select the best and make a single concept.

Emphasis on values

If the positioning of the company is associated with any values, then this can be entered into the concept of the calendar. Based on the values ​​in the calendar, you can tell a story that will “hook” the target audience.

Abriko company calendar (why I love my grandmother).

Abriko Trading House is one of the largest suppliers of vinegars, spices, canned fruits and berries and honey on the market.

When creating a calendar, the emphasis is on family values(exact hit in the target audience), vivid images are used, each photo tells a whole story.

Another option for working with the values ​​and psychological attitudes of the consumer is to make a motivational calendar.

Calendar for the Plant of Steam Plants "UNISTEAM".

Calendar feature:

• perforated sheets, thanks to which the calendar sheet can be easily turned into a postcard and sent to friends or colleagues;
• on the reverse side there is a postal form, a place for a stamp;
• as well as the holidays that are celebrated in this month.

The embodiment of metaphors

Calendar "NBD-Bank". (20 years with clients)

The design concept was based on the question "Why can't a business visit a bank?". Each page of the calendar depicts a businessman who came to the bank and did not come alone, but along with his business. The metaphor is embodied with humor and very exaggerated.

Bad examples of calendars

Every year business owners and top managers are presented with dozens of calendars. There are good ones and not so good ones. Most often, this is a quarterly calendar, which does not cause admiration for either the idea, or the content, or the execution. They take a picture from the Internet for a poster and a logo, sometimes they add a “pop” motivational phrase.

Good examples of calendars

Customer: Gazprom Neft Shelf

A task: dispel false myths about the oil industry.

Solution:

Where do myths come from? This is a set of stereotypes that create a false impression about the subject, business, business. If you take information out of context and think of the rest, you can “paint” a picture that is far from reality. This is what myths are built on. They exist in any field of activity and interfere with establishing a connection between the consumer and the business.

Calendar “Arctic. Myths and Reality ”conveys that any myth can hide a completely different picture. With the help of cutting on the calendar, you can see only part of the story, but turning the page we see the reality and a description of where the myth is and where the reality is.

Customer- Metallurgical company.

A task: show architectural objects of non-standard forms with a metal finish.

Solution:

Created illustrations of custom buildings for each month. Used for the calendar different types finishes:

• matte lamination;
• selective varnishing (for images of buildings);
• stretch film (for the calendar grid, so that you can erase the past days, like in a lottery, the same numbers are printed under the stretch film).

Customer: TMK

A task: to show the scale of the company, TMK operates in 12 countries.

Solution: each page of the calendar shows one of the countries in which TMK operates, and the pipe (the main product of the company's production) passes through all 12 countries and, accordingly, 12 months.

For the production of the calendar, complex cutting and matte lamination were used.