Amiran Sardarov and his friends. Sardarov Amiran: nationality, biography, success story

The blogger who has made a dizzying career is also known as the author of no less provocative books in which he expresses his ambiguous point of view on life: "A man is always right", "I'm a mu*ak: Break me completely", "How to live", "Why I was a f*ck."

Childhood

In one of his literary works he said that his father was a cruel tyrant, so his mother had to leave, or rather, run away from her husband. At that time, Amiran was only 5 years old.

The blogger's statement that his education is “3rd grade of a parochial school” apparently should not be taken seriously, given his manner of presenting the facts from his biography in a joking manner. However, he claimed that at the school where he studied, he often got it from his peers because of his “non-Russian” nationality. As a result, his mother transferred the child to home schooling, and from the age of 15-16 he studied on his own.

At the age of 18, in search of a worthy occupation that brings a high income, the young man went to the capital.

Business projects and Internet activities

First business project young man in the capital there was a hair extension service. He created it with his girlfriend, who, according to the blogger, unfairly appropriated the business after their breakup.

His next undertaking was an educational YouTube channel with lectures on self-development, which, however, did not have the expected success. And in 2015, an assertive and talented Caucasian launched a YouTube channel with the bold and self-ironic name "Khach's Diary", which he positioned as a symbiosis of the reality show "Dom-2" and the television series "Friends".

"Khach's Diary": an interview with Zhirinovsky

In it, he broadcast his life, full of parties in prestigious clubs and restaurants with girls, friends and celebrities. The heroes of his blogs were Miami singer, boxer and trainer Alik Bigaev, TV presenter and model Roman Demchenko, businessman, owner of a chain of stores and a bank Oleg Tinkov, founder of the LDPR party Vladimir Zhirinovsky, scandalous publisher Aram Gabrelyanov.

In 2015, Amiran acted as a producer of Grigory Mamurin, the grandson of the Khabarovsk billionaire Igor Neklyudov, who conducted a “social experiment” to find out how low people are ready to fall for the sake of money. They offered to passers-by for a few five thousandth bills to lick the soles of their shoes, drink their own urine, eat paper, girls to undress, let them touch their breasts, kiss, and many agreed.

"Money is everything." Backstage

It is generally accepted that the propensity to outrageous is usually associated with a banal lack of knowledge and thoughts, but Sardarov dispelled this myth. Interviewing often famous people, the video blogger raised in conversations important issues, expressed many original and extraordinary remarks and recommendations regarding the political and social life Russia. He seeks to convey to his fans, of whom he has many, his system of values, views on nature and society. For example, a blogger believes that family relationships exhausted and obsolete that a person should do only what brings him pleasure.

It should be noted that some social media users question the video blogger's claims that he has achieved fame and material well-being independently, from scratch. Rumor has it that he received the initial capital for the development of his projects from his mother, allegedly an employee of the embassy with a high salary. According to another version, he was assisted by a certain wealthy woman with whom he lived for several years.

Literary creativity

On the pages of his books, Sardarov offered advice in various areas of life - from ways to seduce women to ways to effectively organize commercial activities.

His first book, The Brutal Male. How to become a mega-guru”, co-authored by Timofey Grigorchuk and Denis Burkhaev, was published in 2007 and taught readers how to woo women.

In 2008, in the book “Child of Fortune, or Anti-Karma. Practical guide according to the model of luck ”, the same team of authors presented instructions that can help everyone who wants to quickly achieve success in any endeavor.

Readers also fell in love with the manual "Brutal manipulation: in business and in life", which was published in the same year and described ways to control the surrounding reality.

We can also mention the book “No Freebies” (2014), where the blogger shares an effective and universal technique that can be useful for initial stage any professional activity.

Personal life of Amiran Sardarov

At the age of 18, he fell in love for the first time. The novel was brown, accompanied by unbridled Caucasian passion, a fiery expression of feelings, jealousy, quarrels and tender reconciliations. But due to the excessive emotionality of both, the young people broke up. After the breakup, Amiran had several hobbies, but in the end he became very disappointed in love due to a series of deceptions he experienced.

At the start of his blogging career, he had a girlfriend, Ekaterina Igorevna Shmakova, a kind and sociable resident of the Moscow region. She could often be seen on Amiran's videos. Subscribers fell in love with the blonde beauty, who was well educated and fluent in French. True, there were rumors that they were too different people, and she lived with the author of "Khach's Diary" solely for the sake of money. By the way, he spent his biggest fee on buying a chic fur coat for his beloved.

In the spring of 2016, he began dating Alina Izmailova, a graduate of the Law Faculty of Moscow State University. Young people met in one of the nightclubs, and after a month of beautiful courtship, the girl moved to her lover's apartment.

Their relationship underwent a crisis when she found out about the betrayal of her chosen one, left alone to her friend in the Maldives and stopped answering his calls. Amiran suffered greatly and repented, begging her for forgiveness. His friends and fans joined in resolving the situation, they even created a special hashtag #AlinaCome back.

Amiran Sardarov now

Handsome, rich, good-looking. These epithets are equally deserved by the popular video blogger Amiran Sardarov. His biography is not as well known as stage image the hero of the YouTube channel - revelers, a libertine, a frequenter of nightclubs. How this mask relates to reality, many fans of the star would like to know.

Amiran Sardarov: nationality

Had a well-known blogger lived in tolerant Europe or America, no one would have dared to focus on his ethnic origin. However, he was lucky enough to be born in Russia - a country where political correctness has not yet been heard. Therefore, the unfortunate “person of Caucasian nationality” has to face racist pressure willy-nilly every day:

• The fact that he is not like everyone else, Amiran first learned while studying at a parochial school. A boy of non-Slavic appearance suffered bullying from ordinary children, prompting his mother to withdraw the child from school;
• The name of the young man also stood out from the crowd. Amir, translated from Arabic, means "monarch, ruler". The surname "Sardar(s)" is also typically Eastern: in Persian, it means "standing at the helm of power, leader";
• According to Amiran himself, he is a Yezidi(Kurdish people living in northern Iraq). In Russia, according to the 2010 census, there are about 40,000 Yezidis;
• In 2013, the popular stand-up comedian Timur Karginov openly called himself a hach ​​from the stage, which shocked the audience a lot. This bold act prompted Sadarov to open his own project, in which he approached his nationality and everyday racism with humor.

Project "Khach's Diary"

As soon as he became an adult, the future favorite of Runet decided to make money. While peers gnawed at the granite of science within the walls of universities, Sardarov changed about a dozen jobs and even tried himself as a businessman (though unsuccessfully).

His first truly successful project was YouTube channel "Khach's Diary", which has become one of the most popular in the Russian-speaking segment of video hosting:

• According to the creator himself, the channel occupies an intermediate position between the cult American TV series "Friends" and the no less iconic Russian reality show "Dom-2";
• The content of the videos speaks of the presence of a deep social exhibitionism in Khach. He is not at all shy about flaunting the intimate details of his personal life. Moreover, he clearly enjoys this process;
• The viewer of the channel becomes a witness of Amiran's adventures in the leading nightclubs of the capital, his acquaintances with Russian celebrities, trips to expensive establishments, etc.;
• The YouTube audience, obviously deprived of such joys of life, greedily eats every second of the video released by Khach. The number of subscribers of the channel has already exceeded 2 million.

Youtuber's writing activity

The literary exploits of a young YouTuber can make even Daria Dontsova whistle. For several years, he managed to give out mountains of "waste paper" under various names:

1. « Life with a head 2.0". On the pages of this book brightest representative of the Kurdish people in brilliant Russian explains how best to spend their young years so as not to regret anything in old age;
2. « The man is always right". This uncomplicated formulation hides the exciting revelations of an experienced heartthrob who knows a lot about seducing uncompromising beauties;
3. « There is no freebie: the beginning of the journey". A detailed guide for young businessmen to avoid common mistakes beginners on a difficult commercial path. All the tips in the publication have been tested by real life;
4. « I'm a mu*ak". As can be understood from this headline, the hot Caucasian man does not suffer from narcissism at all and speaks openly about his shortcomings. And encourages everyone else to do the same;
5. « Dialogues with a genius". Here in simple terms a person without higher education the controversial scientific theory of the Russian professor Savelyev is presented. The latter claims to have allegedly discovered the key to unlocking the creative gift in every person based on brain tomogram data.

In this video, literary critic Anton Murzaev will review Amiran's books, whether they are worth reading:

Who is Amiran Sardarov dating?

He started relationships with the opposite sex from the age of 15, when he used the services of a representative of the oldest profession. Since then they have never known lack female attention:

• He found his first true love at the age of 18. The lucky woman's name has not yet been revealed. It is only known that the couple soon broke up, and this gap hit the young man hard;
• His first passion, which became known to the general public, was Katya Shmakova. The Caucasian did not have a soul in her and gave her chic gifts. The cold beauty did not appreciate this, and parting followed;
• In 2016, Alina Izmailova, an ordinary Muscovite, whom he met in one of the capital's nightclubs, became his companion. This relationship did not survive even a few months;
• On July 4, 2017, the name of Sardarov's next girl became known. She became Anya Ermolaeva, owner "Instagram"-account "ermolaeva495". She told her subscribers about a new wealthy boyfriend, in whom it is easy to recognize the same “khach”.

Instagram by Amiran Sardarov

A fleeting glance at "Instagram" feed this favorite of the public is enough to acquire a stable self-doubt for many years:

How much does Amiran Sardarov earn?

Judging by the videos and photos in the most popular social networks, our hero is clearly not in poverty. He lives in an expensive metropolitan apartment, drives a luxurious BMW, visits expensive restaurants ... What ensured such financial success?

We can assume the following sources of income:

1. As the YouTuber said in an interview with Tinkov, affiliate advertising brings in an income of 250,000 rubles. Much more give direct contracts with advertisers. The total income from the Khach Diary channel reaches more than a million rubles a month;
2. The income from the product placement of goods on Instagram is unknown. But according to unofficial statistics, for “millionaires” it can reach sums with six zeros (with a properly organized campaign);
3. Books for him have never been any important source of wealth. After the popularity of the YouTube channel took off, the purchasing activity of his literary work increased slightly, but not so much that the author could afford a German premium car.

In this way, Amiran receives several million rubles monthly .

He knows equally well what a woman wants and how to run a business. So, at least, one can conclude by reading at least one book, the author of which is Amiran Sardarov. His biography confirms this impression.

Video: "Khach's Diary" and Dud

In this video, Yuri Dud will interview the founder of Khach's Diary, Amiran Sardarov, in which he will tell how the project was founded, how much this moment brings profit:

Member Name: Amiran Shirinovich Sardarov

Age (birthday): 19.08.1986

City: Tbilisi, Moscow

Channel direction: stories about Everyday life Moscow khach

Channel created: 06/13/2015

Number of subscribers: more than 3 million

Found an inaccuracy? Let's fix the questionnaire

Reading this article:

Amiran was born in Tbilisi, but when he was 6 years old, the family left the country. Now Amiran lives in Moscow. Laughing, Amiran often says that he, like any southerner, has a very developed commercial streak..

At the same time, the young man had nowhere to go, because he had only 3 classes of a church school behind him! Because of this, peers almost did not communicate with him, and their parents sincerely believed that Amiran had either the fate of a bandit or a janitor ahead.

At the very beginning of his formation as a businessman, Amiran opened his own advertising agency. At the beginning, mistakes were waiting for him, the profit was minimal, but over time, this business got on its feet and began to bring real money.

How did Sardarov manage to swim out? It's simple - he differed from his colleagues in that he boldly went for experiments, was not afraid of bright and non-standard ideas.

An important role was played by the fact that Amiran is a very sociable person and easily converges with other people. Now the advertising business is not the main brainchild of the young man, but he is not going to completely abandon it.

Books became Amiran's outlet, here he shared the details of his life, gave advice, and reflected on topical issues.

In total, the young man wrote 5 works, all of them are freely available online on his website (indicated in the questionnaire):

• Life with a head 2.0;
• A man is always right;
• There is no freebie: the beginning of the path;
• I'm an asshole: break me completely;
• Dialogues with a genius

Amiran continues to write, announced a new book.

The next stage in the development of Amiran as a person and businessman was his blog. Sardarov started a YouTube channel, which he called "Khach's Diary". The aim of this project is to tell ordinary people about the life of an ordinary hach ​​in Moscow. Bold, unusual and interesting.

Thanks to such assessments, in just a year of its existence, Khach's Diary gained more than 1 million subscribers and continues to grow.

It should be noted that in almost every video you can appreciate that Amiran dresses very expensively, drives luxury cars, and visits fashionable restaurants. Does he show us the life of an ordinary hach? Probably not, but that's the whole point. It is on this that the entire marketing concept of the blog is built and it has fully justified itself.

An important point - in addition to Amiran, others often flash on the channel famous people . All these are the blogger's friends, very different, funny, interesting. They are - full characters hack's diary.

That is why Amiran often calls his channel similar to the Friends series. All the characters are important here, and the viewer who watches the project can choose any character as his favorite. But in general, the success of the project, of course, came only thanks to Sardarov. An incredibly charming, sociable and intelligent young man gave life and colors to this channel.

Don't miss the fun:

The video is often attended (and the project House 2) and the famous Russian performer T-Killah. Together they sometimes record songs and videos. In 2016, Amiran began recording interviews with various media personalities, politicians and businessmen. In one of the video interviews with Vladimir Zhirinovsky.

Amiran does not hide his personal life. The first serious first girlfriend appeared with him when the young man was 18 years old.

As Amiran himself notes, it was real love! The guys broke up because of each other's violent temper - each of their quarrels was very emotional, it is impossible to withstand this for a long time. Then in the life of a young man there were many more beautiful girls.

At the beginning of the blogger's career, Amiran met with Ekaterina Igorevna Shmakova, who constantly appeared with his video and was very fond of the channel's subscribers.

They later separated and for a long time Amiran appeared in commercials alone.

In May 2016, the famous YouTuber showed his new girl, her name is Alina and now she appears in the video with her lover. The guys seriously quarreled several times and eventually broke up, as Amiran said in one of the videos.

In 2017, Amiran received Russian citizenship and can now safely travel the world.

Photos of Amiran and Khach's Diary

Amiran often spends time with friends, riding a motorcycle with them and his girlfriend Alina. Spreads photo-announcements of future videos.

Childhood and youth I welcome guests and regular readers of the site website. So vlogger. Amiran Sardarov, known for its YouTube channel "Khach's Diary", first saw the light on August 19, 1986 in Moscow. Despite the fact that the Caucasian Sardarov family returned to their homeland for some time, most of the life of our hero was spent in the capital of Russia.
The boy attended a parochial school, where he studied only three classes. The guy explains his incomplete education by the fact that at that time (early-mid-nineties) there were quite a few non-Russians in local schools, so the teenager often got it from classmates because of the Kurdish Yezidi nationality. His mother found out about this and transferred her son to home schooling. However, until the age of 14, the boy did not study, but rather simulated.
As Amiran writes in his book, as a youngster, he first dealt with a prostitute. Until the age of majority, the guy had no relationship at all, but he had experience of communicating with a huge number of prostitutes.

Writing and business

YouTube career

Tips from Anatoly

The very first video of "Khach's Diary"

Amiran has fun with friends

Miami, Tekilla and Sardarov

T-Killah & Khach's Diary - It's Okay (2015)

Amiran and his former friends "The Brothers"

T-Killah & Khach's Diary - Monkeys (2016)

Amiran and Nikolay Valuev (2016)

Maxim Topor in "Khach's Diary"

Frame from the movie "Yolki 5" (2016)

Amiran and Mikhail Galustyan (2017)

Blogger at an interview with Yuri Dudya (2017)

Backstage "Druzhko Show" (2017)

Tour of Europe with Yegor Creed (2017)

Video "Oleg Tinkov Withdraws Claim To Non-Magic. Big Interview" (2017)

Khach's diary at boxer Mike Tyson's house (2017)

Personal life

Amiran Sardarov now

Black Stringer - Lost Souls (2017)

Diary of Khach in Dubai (2017)

Preview:
: youtube.com, freeze frames
: vk.com/amirans ( Official page in VK)
: vk.com/dnevnikxacha (Official community in Vkontakte)
: instagram.com/amiran495 (Official Instagram page)
Frames from the videos of Amiran Sardarov, Khach's Diary from YouTube video hosting
Stills from music videos T-Killah, Oleg Miami from YouTube
Film stills
Personal archive of Amiran Sardarov

When using any information from this biography of Khach's Diary, please be sure to leave a link to it. Also check out. Hope for your understanding.

Article prepared by resource "How Celebrities Have Changed"

Amiran Sardarov is a young and successful video blogger who gained his popularity thanks to his activities on the Khach Diary channel. Its main "trick" is a philosophical approach to life, deep reflections on exciting topics, the desire to teach the younger generation the principles of successful personal development.

Childhood and youth

Amiran was born on August 19, 1986 in Moscow. He spent some time with his family historical homeland. However, most the blogger spent his life in the capital of the Russian Federation. After studying three classes at school, Amiran transferred to home schooling. This was due to the fact that he often received from classmates because of his nationality.

The name of the channel caused a great resonance. Despite the fact that Amiran was born and lives in Moscow, his "non-Russian" nationality is obvious.

And considering that his video blogs are published under the name "Khach's Diary", it is easy to determine his ethnicity to the Caucasian peoples. According to known data, the nationality of Amiran is a Yezidi Kurd.

Even at a young age, the young man began his career in the literary field. His ambition and ability to work even caused health problems due to excessive activity.

However, Amiran Sardarov gained real fame precisely after the start of his blogging career. On his personal channel, he describes his life, shows how he spends time with his friends.

Personal life

The blogger has not suffered from a lack of female attention since the most young years. He spoke openly about the fact that his first woman was a prostitute. And in general, Amiran does not see anything reprehensible in using the services of women in this profession, which he often stated.

The first love overtook the guy at 18. It was a real youthful passion, which was accompanied by scandals, quarrels and reconciliations, numerous partings. The experience of relationships with women brought Amiran a lot of disappointments and betrayals..

For a long time, Amiran met with Ekaterina Igorevna, but they broke up. The girl often appeared on Amiran's blogs.

Later, Amiran introduced the audience to new sweetheart- Alina, but after a while the guys broke up.

To search for a girl, the blogger even launched a new show on his channel called "I want a bride." There he wanted to find his ideal companion. However, the idea was not successful, very similar girls came to the show in the “Bachelor” format and none of them became his companion.

Activity on YouTube

Amiran created his personal YouTube channel in 2015. In almost a year, the video blog gained a million subscribers. Now there are almost 2 million of them. Many attribute such a huge success to the financial investments of the blogger. However, the fact remains that the popularity of the channel is growing and its content is capturing an increasing number of viewers.

According to Amiran, the format of the video blog, and indeed the idea of ​​creating a channel, came by chance. With a provocative and self-ironic name, the guy wanted to attract the attention of the public. The blogger says he came up with a name for his "brainchild" in a hurry, without even delving into the meaning of the word "khach". Later he learned that the word is translated as "cross".

The blogger compares the activities of the channel with the TV series "Friends". Indeed, friends and acquaintances of a guy, his girlfriend and even famous personalities often appear on blogs. Spectators enthusiastically watch not only the life of Amiran, but also the activities of the other "characters".

Life outside YouTube

In addition to the blog on YouTube, Amiran Sardarov leads active life and in others in social networks. There are almost 200 thousand subscribers on his personal VKontakte page. There he puts great amount videos.

It is impossible not to mention Amiran's Instagram account. The guy constantly uploads new photos with friends and acquaintances, causing great interest and admiration of the public. However, there is an opinion that it is still unclear who the target audience of the blogger is, because Amiran does not have a single format and the subject of the video is rather chaotic.

Amiran Sardarov himself loves not only to shoot videos with famous guests, but also to give interviews and go to other shows. The most famous of them was with Yuri Dud back in 2017. There, Yuri, in his favorite format, tried to find out how much Amiran Sardarov earns.

Work

It is difficult not to notice the financial security of a blogger. He is always well dressed, drives luxury cars, wears expensive watches.. The interior of the apartment, the places he visits - everything that appears on the blog speaks of the guy's good income.

Almost every viewer wonders where the guy has so much money from. Amiran has repeatedly answered this question. He has a personal advertising agency in Moscow, which developed quite quickly, and now brings him a good profit.

Through his branding skills and individuals, he has achieved tremendous success in the PR business. Amiran considers himself extremely lucky man. Now Amiran has his own company to promote YouTube channels and create ready-made videos Lionsmedia.

Literary works

The works of the guy in the literary field could not remain unnoticed. He has already published several books, each of which describes his personal philosophy. In addition, there are several publications in which he published as a co-author.

The most popular is the book The man is always right”. It is not just descriptive - it is a kind of guide for beginners on the path to success.

Today Amiran continues his blogging activities. He often releases videos, shares new events of his life. This brings the guy great pleasure.

He lives with knowledge and understanding, seeks new goals and achieves them. Amiran is an example for many viewers, inspires them to accomplish, teaches everything that he himself once learned.