Chassis. The most popular products in Russia

The most promising direction of modern entrepreneurial activity Today, according to experts, is the trade sector, which allows even a novice businessman without experience to have a good income. A Russian who is going to open his own trading business during a crisis definitely needs to study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose a product that they have previously encountered, at least indirectly, so that they do not have to spend a lot of time studying details about it. But it is still recommended to focus on the most popular goods during the crisis in Russia. If you can do the analysis correctly Russian market of the past crisis year, you will understand that people’s priorities are always food, clothing and shoes. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to connect your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that this year prospects for the active development of crisis production will open - the construction of plants and factories will begin. A novice businessman, therefore, can sell used equipment for such enterprises.

Among the popular goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because purchasing a new one in a difficult economic situation is too risky a step.

We should also not forget that people who have large savings will not change their habits. At any time they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now we will look in detail at each group, the top most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis strive to stock up on food so that it will be enough even for a time when there is no money at all. This mainly concerns the middle class of the population Russian Federation. People will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that things can only get worse and prices will rise even more. Experienced businessmen are well aware of this, so at the right moment they artificially create a stir around a certain group of food products and receive decent revenue from this.

If you have not previously worked with food, then it is better to start your business by selling herbal teas and infusions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. them in large quantities Both women and men who want to lose weight or cleanse the body of waste and toxins will buy it.

The top most popular goods in Russia in 2019 will also include semi-finished home-cooked products. Russians who previously frequently visited restaurants or other establishments Catering, obviously, will limit themselves to this pleasure. In return, you can offer them home-cooked meals or buy gourmet recipes that they can prepare at home.

Farm products will also be the most popular goods during the crisis in Russia. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products left on store shelves. Therefore, if you are thinking about the question of what goods are most in demand in Russia, then these are definitely farm products:

Milk;
Eggs;
Meat;
Bird;
Vegetables;
Fruits;
Berries;
Jam;
Flour;
Corn.

It is quite simple to determine which of the above goods are in demand in Russia the most. It is necessary to analyze the prices of supermarkets and stores for meat and dairy products. If they are too overpriced, then people will go to the market to buy these products. This is where it is profitable to sell farm products.

Alcoholic beverages and cigarettes should also be included in the category of popular food products. Statistics show that people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times in life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothes and shoes

Looking unkempt in a group environment is unacceptable. In any case, you have to make new things in your wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothing, shoes and accessories, because these are in-demand goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite the fairly strong competition in this industry, a novice entrepreneur will always have income. An alternative to second-hand shopping is for general consumption (thrift store).

Personal care products and cosmetics

The popular products of 2019 definitely include soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

Shampoos;
Toothpastes with brushes;
Deodorants and antiperspirants;
Dish detergents;
Washing powder;
Mascara;
Powder;
Perfume;
Skin care creams and so on.

When you create an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy shampoo and conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essential items, so they are also among the most popular goods on the Russian market. During a crisis, it is profitable to open private pharmacies, but with a narrow specialization. There will be great demand for cheap, domestically produced drugs. People feel the need to purchase them at any time of the year, because no one is immune from even a common cold and headache. Particularly relevant are antidepressants and sedatives, which will relieve people of stress and help them cope with emotions in order to remain productive.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medications. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer medicines. You should be personally interested in ensuring that people can buy good medications at an affordable price in your pharmacy.

Handmade

Paintings. People prefer abstract paintings that contain complex geometric figures or blurry spots. Such products are purchased either by wealthy segments of the population or reputable companies;
Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
Toys for children. Parents, when buying toys for their children, look for those that are made from natural materials and, therefore, cannot harm the health and life of the child;
Ladies' handbags. Fashionistas will not always be able to purchase a branded product from a world-famous brand. Therefore they will look for exclusive models self made at an affordable price;
Handmade decorations. If you are thinking about what product is most in demand in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet products

IN last years Internet entrepreneurship is very popular. Times of crisis are no exception. However, in this area of business, you need to clearly understand what is not.

If you decide that you want to work with a wealthy audience, then you need to place your bet on luxury products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to profitably save them in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category sharply decreases in times of crisis. However, you can try to implement it via the Internet popular goods from China 2019.

What they include:

Quadcopters (drones). Today these aircrafts are used not only for military purposes. They are actively used in everyday life and for entertainment;
Gadgets and mobile phones priced up to $600. According to experts, these are the most popular products to sell online in 2019;
Household appliances are among the top sold goods on the Internet in 2019. After all, on the Internet you can carefully read technical characteristics any household appliance and choose the most optimal option for yourself;
LED lightening. Experts are convinced that the sale of such goods is very promising business, because using LEDs you can significantly save energy. To start trading LEDs, you need minimal investment;
Books. This is mainly about educational or fiction. Despite the fact that many people now use more electronic gadgets, the demand for printed literature does not disappear;
Shoes and clothing. Through special Chinese websites, you can purchase at a very low price, but quite high-quality items, and resell them at a higher cost through your website or social network page. If creating a website requires a person to have certain knowledge and skills, then create an account in one of the many existing social networks even a child can do it. People like to buy branded items, but no one wants to overpay money just for a prestigious name. Therefore, Chinese goods will be in great demand.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased products worldwide;
What's on this moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article – general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag . Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene for a long time does not decompose, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary products;
everyday tools;
household chemicals;
clothing and shoes;
childen's goods;
other daily use products.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
Black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

Focus on your interest and think about what is closest to your heart.
Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

Currently, Internet coverage in Russia is about 74%, with constant growth observed;
the share of users in the older age group is also increasing;
The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the Internet at least once from a mobile device – a year ago, for example, this value was 56%.

What does this lead to? rapid growth Internet? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

the most popular and popular products in online stores;
the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Online gifts and toys.
Licensed software.
Clothes and shoes.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

effortless weight loss belt;
exercise machines that pump up muscles without your participation;
all kinds of water, light, fuel, etc. savers;
creams to enlarge something;
copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

Black Mask mask for blackheads and acne.
Solar Powered PowerBank.
Army wrist watch Amst.
AB Gymnic belt.
MAC corrector.
Waist Trainer Corset.
Mangosteen – slimming syrup.
Klev activator FishHungry.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and garden;
hobbies and recreation;
Appliances;
goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling product category turned out to be “ Consumer electronics": on Avito, 15.2 billion rubles worth of laptops, computers, video and photo cameras, smartphones and other gadgets were sold. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows what last month there were 236,554 impressions for this query (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

Cell phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
Appliances;
computer components and accessories;
goods for sports and recreation;
bed dress;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

At first glance, it seems that trading is the most popular type of business and a source of big profits even for beginners. And experts confirm this opinion. However, when opening a store or other trading enterprise, you first need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks initial stage work of the company.

5 ways to find out which product is in demand the most

There are several tried and true ways to research product demand. It is best to combine several of these methods so that the analysis of market demand is multifaceted and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it’s also free. Searching keywords related to your product will show monthly search statistics. Most people nowadays make purchases of things they are interested in via the Internet, and search engine statistics are a completely reliable indicator of how much a particular product is in demand on the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, a large number of requests – over 1000 – also cannot guarantee high demand for a given product, so it would be advisable to conduct other studies.

Google Trends.

Another tool for studying demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

Contextual advertising.

The first two tools allow you to estimate the frequency of searches for your product on the Internet, and contextual advertising makes it possible to study the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the conditions and price?

Before launching a business project (be it opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a “Buy” button and creating a campaign in Google AdWords or Yandex.Direct. These contextual advertising services work in a similar way, and they can be used to assess the prospects for demand for a product. By creating ads based on keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Competitor analysis.
When studying the demand that similar products enjoy in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a completely acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to your future product and attract users to it. Make a note that the item is not yet in stock, but should be available soon, and indicate the approximate date. Based on the number of pre-orders, one can judge how popular it will be and whether there is any point in its release, the costs of equipment, production and delivery.

Even if there are few pre-orders and you consider your business idea unpromising, you can simply return people’s money for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some other problems:

Receive additional funds that can be invested in the production of goods or in the purchase of equipment and inventory.

Understand on what scale the product needs to be produced so that it is in demand and does not become stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time the goods begin to be shipped and orders are accepted).

What products are in demand in 2017

If you are creating a business related to the sale of goods, first of all, find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to study the features of products from scratch.

So, what goods are now in greatest demand in Russia? Sociological market research tells us that first of all it is food products. For example, such a popular product as mayonnaise, used by most people to season ready-made dishes or as an ingredient. It will be present in the baskets of many customers, and more and more.

Statistics on non-food products recorded a surge in demand for household appliances and electronics late last year. That is, at the moment, every Russian family has several computers and about two or three televisions. This means that in this year It makes no sense to expect that these goods will be in equally high demand - the need for them is close to saturation.

Buyer demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the passenger car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have decreased, and their management is now actively saving money, which means they are less likely to spend it on purchases new technology. However, in moments of economic recession, crisis production begins to actively develop, new plants and factories are opened that need high-quality equipment for the production of products.

A clear increase in demand is expected in the used equipment trade segment. The services of companies specializing in repair, diagnostics and maintenance of various equipment will also be in great demand. Car service centers and dealers in inexpensive, high-quality spare parts can also count on high demand, since many citizens now cannot afford to buy new car, and the old one needs repairs and frequent replacement of components.

As for automotive products, in 2017, active demand is expected for the essentials - oil, antifreeze, etc.; more expensive and not so necessary products - car cosmetics, accessories - will be in extremely low demand, collecting dust on the shelves of warehouses and stores.

That is, according to analysts, the greatest demand in Russia in 2017 will be food products, alcoholic beverages, clothing and footwear (both adults and children) in the low-price segment. Consumers also prefer cheaper services. Spending on vacation continues to be a serious item of expenditure for citizens, and tourism services will be in demand as usual.

However, goods such as jewelry and gold, which cannot be called cheap, as well as expensive services may also be at the peak of demand, oddly enough. For wealthy citizens economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumer habits. Besides, everything more people, especially the rich, strive to withdraw their assets abroad or at least store savings in foreign currency.

But the crisis hits the mid-price segment first, and this trend will continue in 2017. The target audience for which it is designed is changing their habits and switching to more budget-friendly goods and services, and companies selling products at mid-prices continue to lose clients.

Therefore, to summarize what has been said, we note that in 2017, the most promising two areas of trade: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment, serving the needs of rich people. Keep in mind that the low-price segment of trade is characterized by high competition, so the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and crisis periods- not an exception. The maximum they can do to save on food is to reconsider their usual diet. Therefore, experts unanimously predict high demand for food in Russia this year.

Moreover, the main demand will be for goods, including food products, which are becoming more expensive or may soon become more expensive: the population is stocking up on them for future use, which provides large revenues for sellers (and some businessmen take advantage of this pattern, deliberately creating a stir around their goods).

Cloth

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget-friendly options for purchasing clothes, shoes and accessories.

Experienced businessmen, who constantly monitor which groups of goods are in particular demand at one time or another, quickly change the assortment of their stores, adding seasonal items and always having cheaper and more popular models on sale. Sales are another method of spurring consumer demand.

Little-known and new brands specializing in the production of inexpensive but high-quality clothing are gaining increasing popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene supplies

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair conditioners, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. etc. Consumers are increasingly giving preference to cheaper products, and these are either products that are insufficient famous brands, either a line of inexpensive cosmetics, or “2 in 1” solutions (for example, shampoo and conditioner, universal cream for face and body). It is advisable to include them in the assortment of a retail outlet, since these products are in high and stable demand, and try to optimize the costs of purchasing goods by looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring to cook in their own kitchen rather than visiting a restaurant or bar. This has hit catering establishments and companies engaged in home delivery of ready-made meals.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic vicissitudes. They are approximately 19% of the total population. They support the demand for ingredients and semi-finished products necessary for preparing gourmet dishes, and the first factor – the outflow of consumers from cafes and restaurants – has only increased this demand.

This trend is noticeable, for example, in the trade of bakery products: last year consumption of ready-made baked goods fell noticeably, but sales of home baking components increased by 15%. There is every reason to assume that these products will continue to be in demand.

Medicines

Medicines make up special group goods, the demand for them has its own patterns. These are essential goods, and their sales volumes remain at approximately the same level regardless of currency fluctuations and other economic factors. There is also no seasonality in this market segment, because medicines are always urgently needed.

In order for a drug sales business to be successful, you need to analyze the existing market structure and find out which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy-class pharmacy or selling only Russian drugs), this attracts buyers for whom the constant choice between a huge number of similar offers is stressful and a problem.

Farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to stores, where the same goods are cheaper, are not inferior in quality to store ones, and, moreover, you can be sure of their naturalness. After sanctions in Russia reduced the number of foreign meat products, fruits and vegetables, this market niche began to be filled by locally produced farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in increasing demand among buyers.

Cigarettes and alcohol products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole slowly declines. However, there are goods for which the dynamics of demand do not fit into general patterns and often even contradict them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, even toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that a buyer will choose a cheaper liqueur instead of the expensive cognac to which he is accustomed than to quit drinking altogether. It's much the same with cigarettes.

Expensive, high-quality alcohol is becoming the prerogative of rich people. However, alcoholic products in the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handmade products, or handmade, is rapidly gaining popularity among Russian consumers and is in increasing demand. This is especially true for such products as:

Paintings, especially in the abstract style (containing spots of unclear shapes, splashes, dots, play of colors and geometric shapes, but without an obvious plot). They are used as interior decorations and are purchased for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitting - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and wool fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and quality materials and accessories.

Handmade ceramics. Pottery art can be not only a hobby, but also a profitable private business, if you make truly unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the production of such things, so it is extremely important to choose the market niche wisely and make your products memorable.

Designer clothes. Consumers, tired of the monotony of clothes in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of workmanship and materials used are very important for such products.

You can get ideas for handicrafts as in fashion trends, and in national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion of residents big cities. It is not surprising that products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and is constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and different kinds cosmetics that help relieve stress and relieve nervous tension, are among the most promising business ideas.

Tourist packages

In addition to anti-stress services, tourism is in high demand in our country. Competition in the tourism business is enormous, and although the services of tour operators are in stable demand, it does not exceed supply.

Tourism services can act as goods, since they can be traded anywhere and are not tied to the place of production.

The crisis has given rise to a tendency to abandon expensive trips to famous foreign resorts in favor of tourism within the country. Travel business, focused on this direction, can become very profitable if it is properly organized.

What goods from China are in demand today?

Trade in Chinese goods is one of the most promising and profitable areas of business. There are a number of reasons for this:

goods from China are in demand among the Russian population and are increasingly conquering the European and American markets;

the cost of such products is record low;

In this case, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade of Chinese goods is easy to set up, all sales and logistics schemes have already been tested and tested many times by other entrepreneurs, and subsequently it will be possible to devote only a few hours a day to this business in order to receive stable income;

the range of such products is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

The trend now is to develop and implement methods and tools that serve other technologies. The following products are in particular demand:

1. Portable batteries.

These small devices turned out to be exactly what the owners desperately needed. mobile phones and tablets. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are in great demand.

2. Monopods.

A telescopic cane with a phone holder, or selfie stick, has become a bestseller after a well-organized advertising campaign.

3. Counterfeit brands.

Chinese industry is famous for its ability to copy products from other manufacturers (primarily large, famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such productions develop, the quality of their products becomes better and better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look at it, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such items in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not a cheap pleasure, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. Trinkets.

These are products that evoke strong emotions, but have no practical application. Such funny toys as robotic fish, soft Ferbie animals, jumping fluffies, talking hamsters, keychains in the shape of rabbits, are in demand not only among children, but also among adults, because these products look cute and funny, and give positivity and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising ensures the expansion of this demand, turning the electronic cigarette into a stylish accessory and a familiar attribute. modern man. This trend has every chance of becoming long-lasting, since electronic vapor smoking devices are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real godsend.

6. Valgus Pro.

Sellers of this simple device make huge profits, since the bumps on the foot called “ hallux valgus” cause discomfort to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak consumer demand for professional hair curling irons occurs on the pre-holiday days before February 14 and March 8, but throughout the rest of the year they are purchased very willingly. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, give yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to its low price and ease of design, it is in great demand, especially in the summer, during periods of mass blackouts. hot water. The greatest demand is for flow-through heaters mounted directly on the tap.

9. Safety features.

These include stun guns (in the form of a lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. They are much more convenient to store than traditional garden hoses, so during the “summer season” accordion hoses are in steady demand in online stores (however, a certain number of them are also purchased during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which has plantations in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in an online store is quite a promising business idea.

13. Disposable goods.

This includes many Chinese household goods in the FMCG segment, the cost of which is extremely low, but online stores resell them for much more. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are household slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Brands in this area such as Makita, Bosh, deWalt are in demand and deservedly popular among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers and even multi-saw machines and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular brands bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, components, fasteners and spare parts for “iron horses,” China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

The TOP-200 rating of growing foreign trade commodity markets will help you find out which goods are in demand in 2017 best products for import and export", prepared by specialists information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, incorrect, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is reliable? You can check this! And we will provide you with this opportunity.

The main competitive advantages of our company are:

Data accuracy. The preliminary selection of foreign trade supplies, the analysis of which is carried out in the report, clearly coincides with the topic of the customer’s request. Nothing superfluous and nothing missing. As a result, we receive accurate calculations of market indicators and market shares of participants.

Preparation of turnkey reports and ease of working with them. Information is quickly perceived, since the tables and graphs are simple and understandable. Aggregated data on market participants is compiled into ratings of participants, and market shares are calculated. As a result, the time spent studying information is reduced and it is possible to immediately move on to making decisions that are “on the surface.”

The customer has the opportunity to receive part of the data free of charge in the form of a preliminary express assessment of the market niche. This helps you navigate the situation and decide whether it’s worth studying deeper.

We not only talk about the customer’s market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to be confined to your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics; our almost 20 years of experience are the key to effective cooperation.

The key point in doing business in the resale of Chinese goods is understanding the essence. It is not even the buying and selling pattern that is important here. It’s quite simple - you find a product, buy it at cost, sell it in your hometown via the Internet or newspapers. The essence of the product is important. If a housewife sells a screwdriver, then they are unlikely to believe her and trust her purchase. Just like a plumber will sell hot rollers. Trust between seller and buyer should be the basis of any sale.

The second point of such sales. Price. Many buyers know about the existence of Chinese online stores. But, they also understand that the wait for this product can last 2-3 months. Therefore, they are looking for an alternative - to buy here and now, but cheaper than in the store. Choosing a price is also a rather delicate matter. The inner worm of greed asks to set the selling price 10-20 times higher than the purchase price. But the law of the market says that sometimes it is easier to make a profit on the turnover of funds than on selling these goods at high prices. What price to put on a Chinese product is up to you. But, in any case, you should remember a simple truth - if it doesn’t sell, then you need to change it. Fortunately, changing the selling price is quite simple. You are not a store.

By the way, a question of conscience - is resale of goods from China a fraud? Again, this is your conscience and your deal with it. For example, one of my friends simply sells goods purchased in China that did not suit him. And he buys a lot of things and often. So it makes a good profit in addition to the main income. And we’ll already think about starting a large legal business.

In the meantime, you consider and think about your own capabilities. We invite you to familiarize yourself with the list of the most popular Chinese products by number of purchases per month. Do you know what I mean? If they sell well, then the demand for them is very high. Such goods are easy to resell in your city. In the list I will indicate the selling price for it in China. Its resale price is usually +20%...400% of the purchase price. Statistics were kindly provided by the Aliexpress trading platform.

Cable cutters - $1.71,
Xiaomi Redmi 4 Pro smartphone – $159.99,
Scalpel with 9 interchangeable blades for cutting wood and plastic - $1.68,

Our century high technology The good thing is that you can do many things without leaving your computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to establish and successfully develop a business selling goods online. Before creating an online store, you should carefully study sales statistics over recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what is profitable to sell? So, according to statistics, we can assume that in 2019 the best-selling products on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
Shoes and clothing;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Chinese products.

Depending on size starting capital you need to select the price category of what will be sold in your online store.

According to statistics in 2019, the most sold goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What should you not sell?

Among the best-selling products on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and household appliances. If you decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms Russia, but also Chinese online stores.

Clothes and shoes

Although buying clothes and shoes usually requires trying on, these are the best-selling items online today. Why? – yes, because a quality item on the Internet costs much less than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store – different. The main thing is to choose the right assortment, take high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach client consultations. With the right approach, selling clothes and shoes will bring good profit. Statistics show that, for example, last year dresses became the best-selling product for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money are gradually gone. New technologies, including e-commerce, make it possible to purchase a ticket for any type of transport, as well as for all kinds of events, without leaving the couch. Electronic tickets can be called one of the best-selling products on the Internet. Of course, it will not be easy for a newcomer to this business, since competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners – event organizers – can also make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers even in difficult times. When opening an online perfume and cosmetics store, it is important to have a good website, conduct regular advertising campaigns and, of course, sell only high-quality products from well-known brands. If you think about what products are the most sold on the Internet during the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product makes a wonderful gift for New Year, Valentine's Day and March 8th.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only high-quality products. Pay special attention to the expiration dates of the product and the authority and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume half as much electricity as conventional lamps and last several times longer. The demand for these products is growing every day, as during the crisis people strive to save energy. The LED resale business is profitable, although competition in this area is already quite strong.

Books

Rapid market development e-books could not completely replace traditional ones. Are books among the best-selling products on the Internet, how to find out? – It’s very simple: take a closer look at what many people are doing in public transport. – They read paper publications! Finding a bookstore that sells the necessary literature is a troublesome task. Therefore, buyers look for books on the Internet. Therefore, the resale of traditional books is profitable business, despite the fact that many of us believe electronic view publications and documents more convenient. The markup for this category of goods can reach 50–60%, the payback of the business is at least a year.

Cheap goods from China

Chinese businessmen have successfully implemented ideas for producing in-demand items. The purchasing cost of Chinese goods is ridiculous. And in 2019, the best-selling goods from China on the Internet remain counterfeits or, more correctly, replicas of things from famous brands:

Adidas;
NIKE;
UGG Australia;
Timberland;
iPhone from Apple;
Converse;
Lacoste.

Many of the best-selling items on the Internet are not original, but are made by the Chinese of very high quality. Consumers do not see the point in overpaying “for the name” of the manufacturer. In addition, many brands locate their production in China, so local craftsmen learn the secrets of the masters and successfully use them in their technological processes.

First of all, find suppliers. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient yourself in the event of a sharp increase in the purchase price of the items being sold. You can search for them on specialized forums, ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several interaction options.