Opening a training center: how difficult and how much does it cost? Profitable business idea: training center.

And finally, that long time has come this moment when you decide to open your Training Center. Well, I think the decision is correct, but I want to warn you a little right away. Read what mistakes occur at the very beginning of the journey for those who open their own training center.

Firstly, it does not take into account from the very beginning how many training centers already exist in a given market and in a given niche.

As it usually happens. A person comes to any training center, looks at how many students are there, multiplies the number of people by the average price of training and thinks “Wow, how much money can you make!”.

After that, he opens his training center and closes safely after 3-6 months. Why?

Because there were more competitors in this niche, and much fewer people come to study than he thought. In principle, this is normal with a human or emotional point vision. But it doesn't make sense from a business standpoint.

Secondly, large companies that open training centers as some kind of course combines are not taken into account. There is occupancy groups is coming practically at the expense of workers who come to this company work.

Accordingly, the training of people can take place at a reduced price or be deducted from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that this is the price on the market, they start recruiting at this price and understand that they cannot recruit people.

Thirdly, a person does not know for sure whether these educational services are really needed. That is, he thinks that they are needed, but in fact they are not. Thus, a training center is opened, a license is obtained, if necessary, and suddenly it turns out that what is being offered is completely unnecessary to anyone.

Now I will touch on the location of the training center, rent, cost per square meter and licensing requirements.

Of course, the closer the training center is to the city center, the easier it is for students to travel and, accordingly, a little easier with enrollment.

However, the closer to the center, the higher the cost of rent. And if you have a licensed type of activity, then you need to take into account that the maximum contingent that you can wean directly depends on square meters, which relies on 2 to 3 square meters. m. per student, depending on the type of educational institution.

Therefore, the fourth mistake when opening a training center may be the wrong choice of the location of the training center. Because trying to be closer to the center can increase the cost of your education.

The fifth mistake is the wrong choice of taxation system. With the traditional taxation system, the number of taxes increases, but it becomes possible to open branches. With a simplified system, the advantage is that accounting becomes easier - less reporting, it becomes easier for you - pay less taxes, but you will have problems opening branches and representative offices.

The sixth mistake may be an attempt to make the constituent documents completely with your own hands. This, in principle, is not a mistake if you have plenty of time and you are relatively competent in this. But if you want to save time and focus on your future customers, then doing this kind of activity will drag you into the "swamp", although you will save some money.

Next, the choice of organizational and legal form. OOO is commercial enterprise created for profit. The advantage here is that at the end of the quarter you can pay 9% of the founders' fees and legally take the money for yourself. In addition, the LLC is allowed to conduct lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity is training and advanced training for security guards, driver training, etc., then the local Department of Education will not issue you a license until the organization you registered is not for profit.

Therefore, an error in choosing the legal form can lead to problems on the part of the licensing authorities.

The next mistake is the wrong choice of the type of educational institution. It may be additional education, vocational education, additional professional education, etc.

If you do not write down these characteristics in the Charter, and in some cases in the name, you may also have problems obtaining a license for a particular type of activity, coordinating training programs, not to mention the accreditation of an educational institution.

Further, a very serious mistake is trying to do everything only by yourself. Of course, you will have to do a lot yourself, especially on initial stage. But if you do this all the time, you will have serious problems with finances, with your time and with your health.

And the last thing I would like to warn about. Immediately on the shore, choose companions with whom you will subsequently share a piece of bread. The fact is that when an organization rises, as a rule, there are no problems, especially when the money is small. But as soon as you have money, this is where the fun begins. Therefore, if you still can, then open the training center immediately only for yourself.

Here is a small list of errors, the knowledge of which will save you from more serious problems later.

Opening a training center in Kazakhstan is quite simple. The current legislation does not impose any special requirements on them. First, find out if your planned educational activities to licensed ones. Article 23 of the Law of the Republic of Kazakhstan “On Licensing” states:

A license is required to engage in educational activities(1).

This activity includes the following sub-activities:

general educational programs of primary, basic secondary, general secondary education;

professional programs of technical and vocational education, including those for professions and specialties;

professional programs of post-secondary, higher, postgraduate education, including specialties;

spiritual educational programs.

Those. the activities of the bulk of training centers that provide a wide range of educational services(courses, trainings, seminars, master classes) not specified in Article 23 are not subject to licensing.

If you plan to work with children, it would be useful to familiarize yourself with the Model Rules, approved by the Decree of the Government of the Republic of Kazakhstan dated May 17, 2013.

The next step is to determine the optimal organizational and legal form. As a rule, Kazakh training centers choose between a limited liability partnership and individual entrepreneurship. Each of these forms has its own advantages and disadvantages. Without dwelling on them in detail, the most important ones should be noted:

if your clients are large companies and state organizations, then LLP would be more preferable;
The combination of high incomes and comparable expenses makes the LLP much more tax-friendly. If you are not sure about high turnover - choose IP. You can always open an LLP. In addition, from January 1, 2017, individual entrepreneurs will receive a special tax regime based on a patent if they are engaged in the following types of educational activities:
- services in the field of sports education and education of specialists in the organization of leisure;
- cultural education services;
- services in the field of other education;
- ancillary educational services
LLP is more regulated by law than individual entrepreneurs. At a minimum, you will need to familiarize yourself with the Law on Limited Liability Partnerships and comply with its requirements for LLPs. With IP, everything is much simpler;
LLP registration procedure is more expensive and lengthy. However, the difference is not significant and this item cannot be the main one when choosing between an LLP and an individual entrepreneur;
if in the future you have to close the training center (for example, you want to open a university or become the Minister of Education), closing an LLP is much more difficult than an individual entrepreneur.

We have decided on the organizational and legal form. Do you have a marketing plan? Do you know how much, where and how you will attract clients to your training center? If you do not have a positive and, most importantly, confident answer to these questions, then at this stage you should stop for now.

Developing a training center and bringing it to a profitable state is much more difficult than opening one. There are about 2.5 thousand training centers on the market of non-formal (that is, not regulated by the state) educational services, a huge proportion of which do not work or work from time to time. For example, only in Almaty one can count announcements of accounting courses from about 200 training centers. But if you undertake to call them all to find out the most attractive conditions, you will find out that there are only three or four dozen actually working. And to get through the first time, most likely, you will be able to only half of them. The situation is similar in most other areas of study. And, as you understand, the main reason for the situation that has developed in this way is the inability of many training centers to ensure their full workload, i.e. not being able to attract customers.

If you plan to work in the B2C training market, i.e. the main target audience of the future training center is individuals, then start by studying the demand for your services. The wordstat search query service will allow you to estimate the approximate number of people who are interested in your services in the region where the training center operates. And if you want to engage in online learning, then your regional coverage will be limited only by the area of \u200b\u200bthe language you use. For example, online courses on sugar floristry in Russian can attract customers from all over the Russian Internet. For online courses in the Kazakh language, the geography of coverage will be lower, but at the same time there is practically no competition. Read about

A good marketing plan is half the success of your future training center.

Next are your employees. Starting from the person answering calls from clients and ending with teachers. The scourge of many training centers is the "girl on the phone" who does not have telephone sales skills. The role of these employees in converting a caller into a customer is often underestimated. I think it is unnecessary to talk about the importance of the qualifications and customer orientation of teachers. A well-thought-out marketing plan will allow you to attract customers, but whether they will come to you again and whether they will recommend your training center to their relatives, friends and acquaintances will largely depend on who and how you teach.

If you yourself or your partners or key employees do not have experience in developing an educational center, consider starting with a franchise. You will acquire a ready-made technology for creating and developing an educational business and save yourself a lot of time and nerves. Not to mention money. Moreover, on the Internet you can find many interesting offers in various areas of education. Here are just a few of them:

Franchise development of children's club Baby club. Baby Club is one of the leading children's educational organizations in Russia, which is a network of clubs and kindergartens for preschoolers. Baby club website
Franchise of the children's school of mental arithmetic UCMAS. UCMAS is the largest mental arithmetic franchise in the world. UCMAS website
Franchise of the children's club on robotics ROBOTREC. More information about this franchise can be found here: ROBOTREC website
Franchise of the children's center for the development of intelligence "Pythagorka":

Instruction

Consider what services you can offer to potential students. Your courses should be somewhat different from those that already exist. Develop the concept of an educational institution. Even if you intend to teach a standard set academic disciplines in the most popular specialties, try to introduce something completely new. Of course, in the future, too, will have to control changes in the labor market.

Pick a room. It is unlikely that in this case it makes sense to rent a separate building, make repairs, equip it with the necessary equipment. Of course, a lot depends on what exactly you are going to teach. But in any case, try to find an educational institution nearby that has classes with the right equipment. It can be a school, college, institution of additional education. As a rule, classes there are occupied for several hours a day, and the school management will gladly rent them out for the rest of the time.

Select teachers and determine the form of payment for them. It is preferable to pay by the hour, as is usually done in such institutions. It depends on the teachers how successful your undertaking will be. Look for recommendations from people you trust. Some employees will have to be recruited through advertisements.

Buy or rent the necessary equipment if the room you have chosen is not enough. Order educational literature. Negotiate with one or more publishers or wholesalers to be able to buy additional books and CDs as needed.

Collect documents for obtaining a license. The list can be obtained from the education committee of the local administration. It is also necessary to submit programs there. In addition, there must be documents for the premises, equipment and teachers.

Educational activity in Russia is conducted on the basis of the law "On Education". This document does not contain an unambiguous and specific definition of activities in the field of education, but in a general sense, educational activities are understood as activities as a result of which students acquire knowledge, skills, abilities, professional training in the chosen specialty. But in order to open an educational institution It's not enough to be a good teacher.

You will need

Federal Law of the Russian Federation "On Education"

Instruction

Determine what the organizational and legal form of the future educational will be. Such activities may be carried out legal entities (non-profit organizations) or natural persons registered as individuals. Commercial organizations cannot lead.

Register a legal entity for the trainer center, as a non-state educational institution, while indicating its main profile of activity.

Recruit the teaching staff center. It should consist of several teachers, an accountant and a secretary, and pay the work of teachers by the hour, and the secretary and accountant - at a rate.

Pick a comfortable room. If your training center is designed for 100-150 people per month and morning, two daytime and evening shifts, then you need a room with an area of about 200 square meters. They must be divided into the director's office, reception, computer and two training classes.

Purchase the necessary equipment: educational literature, office equipment, computers, chairs, tables, projector.

For compulsory licensing, you must submit the following documents to the Board of Education in your area:
application (with developed educational programs),
information on the staffing of teachers and the estimated number of students,
information about the provision of each educational program with educational literature and material and technical equipment,
information about the premises
for each educational program information about teaching staff, additional information (information about the founders, certificate of registration).

Since those wishing to master the skills of handling computer technology more and more computer courses can become a very profitable business. However, to start your own business, you will need to carry out serious preparatory work. It consists of several steps.

Instruction

Develop a business plan for a future private enterprise. It should include the following mandatory sections: name and type of organization, form of ownership, type of activity, marketing strategy, economic feasibility, information about the qualifications of employees and the advantages of this enterprise. You can try to write a business plan yourself or turn to the services of specialists.

Determine the starting capital of the future enterprise. If your financial capabilities are small, contact the bank to get a loan to start a business. Your business plan will be reviewed, and if the bank arranges everything, you will receive the required amount at interest. Find out in advance all the conditions, when and how much money will need to be returned.

Rent and equip the premises. Remember to comply with the established sanitary standards, as well as fire safety rules. Study all regulatory documents and be prepared for inspections.

Decide what you will teach. This could be a course for , learning to work with professional programs or training in programming, working with iron and administration. Course fees will vary greatly. Their volume is calculated, as in school, in academic hours. Basic course - 8-12 hours, professional 48-52 hours. The cost of a short course starts from 6 thousand rubles, and long-term professional training - up to 30 thousand. It all depends on the level of knowledge of the teacher.

Select teachers. These may be employees of technical schools and institutes, as a rule, they seek to find a part-time job.

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There are three levels of learning: imitative, modeling and free. At the imitative level, a beginner observes the actions of a specialist in a working environment and tries to repeat them. The modeling level involves the creation of training models and analysis of typical situations. At the free level, a new employee is “thrown into the water”, allowing mistakes to be made.

Instruction

Determine your entry level. People get jobs with different backgrounds. During the testing process, it is necessary to identify weaknesses that may prevent the employee from successfully performing job duties. Use theoretical questions to identify weaknesses and practical tasks, the results of which will show in which direction to lead the training.

Find out what level and method of assimilation is most suitable for the employee. Extroverts like to study in groups, introverts prefer one-on-one communication or self-study. The speed of assimilation of information by students depends on the correct choice. In order not to be mistaken, test the person on an imitative, modeling and free level. Ask in which case the employee experiences less and enjoys the learning process. Take this level as the base for further studies.

Make a plan for learning at a basic level, taking into account the results of the first step.

Guide the beginner through the theoretical and practical exercises. After working on the basic level, use the remaining two levels to consolidate the skills you have learned. Now the employee will not experience much stress, because the main training took place in comfortable conditions.

note

Useful advice

If employees change frequently, this procedure will be costly. In this case, videotape the standard curriculum for each level. Give new employees the opportunity to watch the video, and only then proceed to practical exercises. Spend time preparing samples, templates, etc., which should always be on hand for the instructor working with new professionals.

Sources:

how to train employees

Advice 6: How to open a non-state educational institution

Many parents would like their children to receive a full-fledged education not in a regular school, but in a private school. It is not difficult to open an NOU, it is much more difficult to gain a reputation as a truly worthwhile educational institution. The same can be said about training centers, which also usually have such an organizational and legal status.

Instruction

Research the market for educational services in your city and decide if you will open a private school or a training center.

Develop the charter of your future educational institution, taking into account all legislative acts and, first of all, the Federal Law "On Education". Make a business plan.

Register an individual entrepreneur or legal entity with the tax authorities and receive statistics codes indicating the type of activity (educational services). Open a bank account. Make and register a seal.

Rent a room depending on whether you plan to open a school or a learning center. The building of a former kindergarten in a residential area is best suited for these purposes, but you will also need a parking lot for vehicles, since usually not the poorest people are involved in paid courses. Organize the premises in strict accordance with the requirements of Rospotrebnadzor in order to obtain positive conclusions from the fire and sanitary services.

Decide whether you will develop your own curricula or use existing ones. Remember that your programs must be written by professional educators and approved by the Ministry of Education.

Purchase all necessary equipment, scientific and educational materials, furniture. Start building a library, for which you sign contracts with publishers.

Get a license to provide educational services from the Department of Education. You will need the following documents:

- statistics codes;

- bank statement;

- certified copies of the passports of the founders and teachers;
- certified copies of educational programs;
- information about the provision of the educational process with the necessary equipment and literature;
- information about the premises.

Contact the FRS to register a NOU in one of statutory form of non-profit organization. You will need the following documents:

Certificate of registration of a legal entity;
- license for educational activities;
- charter and constituent documents;
- statistics codes;
- certificate of registration with the tax authorities;
- bank statement;
- certificates of registration in off-budget funds;
- certified copies of the founders' passports.

Related videos

A training center that allows you to increase the level of professional training or even change your profession is a type of business that is useful for society and does not require titanic efforts to organize it. As long as the situation on the labor market will encourage people to actively professional development, the services of the center where training courses are organized will be invariably in demand.

You will need

- the concept of the training center, which distinguishes it from other similar institutions;
- several premises in a school or other educational institution on an hourly basis;
- a certificate of registration of the NOU and a license for the right to carry out educational activities;
- administrator and secretary in the staff of the training center;
- a base of teachers of various disciplines working on an hourly basis.

Instruction

Develop the concept of the training center, trying to organize as many courses as possible, but at the same time emphasizing a few "highlights" of your program that will set you apart from other centers. The set of curricula, according to which the centers of additional education conduct training, has developed a fairly standard - basic computer courses and courses mastering individual programs, landscape design, imposition, budgeting are the most widespread. Generally speaking, organizing courses can be in almost any discipline, the teacher of which you can find.

Negotiate with any government agency about renting several of his classrooms for the duration of your courses. It is better to choose schools or technical schools as the "base" for the training center, which already have almost all the equipment necessary for conducting classes. In addition to training facilities, however, you will also need a mini-office, which will be staffed by an administrator and a secretary of the center, who will advise everyone who wants to study there.

Register a non-state educational institution - this is the legal form that is suitable for your undertaking, while a simplified form of taxation will be available to you. Any educational activity is subject to mandatory licensing, so you will have to collect a whole package of documents in order to obtain a license. You will need to submit course syllabuses, information about the facility, faculty, and facilities of the center to the local Education Committee.

Start looking for teachers, most of whom will work for you on an hourly basis. It is best to use in the training center those teachers whom someone recommended to you, although if you are going to introduce sufficiently “exotic” training courses, standard job advertisements in the media cannot be avoided - you will have to evaluate specialists during the interview. It is important to constantly collect information from the trainees in your center about the level of qualification of a particular teacher and all the nuances of his behavior during classes - this will allow you to get a complete picture of each of the teachers working for you.

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Sources:

How to open a training center - from idea to launch

Tip 8: How to start your own business with minimal costs

To develop a successful entrepreneurial activity, you do not need to be a very rich and influential person, but you just need to act according to a plan. After all, with the creation of a good business project, you can make it a reality at minimal cost.

Instruction

Sign up for training courses and get trained. There are a lot of them and you can choose the most suitable direction for you: nail, eyelash or hair extensions, hairdressing services, a make-up artist or cosmetologist course, or organizing holidays. You will need to pay a very small amount for training. Immediately after completing the courses, you will be able to work at home, visit clients or open an office.

Create your own tire shop. This business does not require any large investments, you can work right in your garage (of course, if you have one). You only need to purchase tools and a small lifting device. cars.

Start renting apartments. Here you need to invest cash for the acquisition of the initial base of owners in your city. Then place as many ads as possible on specialized sites on the Internet (Ural student, e1, avito). Gradually, you will be able to develop a client base and open your own office.

Try selling cosmetics. To do this, you need to register with network company, like one like Oriflame, Avon or Faberlic. Next, you will need to purchase several catalogs and start attracting customers from them. In turn, to attract buyers, you can create your own group or community on a social network (for example, in).

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Tip 9: How to open your own lingerie store

Women's underwear is in high demand, which is why opening your own shop lower underwear can be a good incentive to start a business. If you are not afraid of difficulties and show business acumen, then without much difficulty you will successfully open and promote your store in the market.

Instruction

Think about what kind of courses you want to organize. Choose a program, for example, it could be classes in accounting, programming, management. In addition, you can organize seminars and trainings (“Business etiquette”, “ Effective sales", "Personal growth").

Assemble your staff. These should be experienced and good teachers. If you are on a budget, hire outside part-time workers or enter hourly wages.

Take care of paperwork. First of all, register with the tax authority as a legal entity. To do this, you will need constituent documents (minutes of the meeting of shareholders, the charter of the company, an application, a receipt for payment of state duty). Submit a folder of documents to the Federal Tax Service for registration. After you receive a certificate of registration, order a seal and open a current account at any banking institution.

Rent a room for classes. Its size depends on the number of courses and groups. Let's say you plan to start small. In this case, you can rent a room with a small area in any educational institution. You will also need an office where you will negotiate with clients and keep accounting records. Acquire equipment for carrying out activities, such as computers, tables. You also need to purchase literature for training.

After the premises are rented, you must obtain the conclusions of the SES and the Ministry of Emergency Situations on the safety and suitability of classes for further education of people. To do this, fill out an application and collect a package of documents, which includes statutory documents, bank details, agreements with the landlord, and a receipt for payment of state duty. Pay for an examination. The conclusion will take a maximum of 30 days.

Create a curriculum with your teachers. Collect all of the above documents in one folder and submit to the Education Committee to obtain a license to conduct educational activities.

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Raise qualifications is one of the types of additional education in your profession. With this promotion, your employees will update their theoretical and practical skills, which is dictated, as a rule, by changing requirements for the level of professional knowledge and the need to introduce new methods of solving problems. Raise them qualifications it is important to correctly draw up at all its stages.

Instruction

Determine the composition of the qualification commission, which will resolve issues related to the promotion at your enterprise qualifications and its design.

Accept a written statement from the worker in which he asks to be assigned a new qualification rank. Employees submit such an application after completing the corresponding one. Also accept a certificate of completion of training with an indication of the number of hours, which is issued by the training center. If you are the unit to which this worker belongs, write a description of him. Send these three documents to the commission.

Invite an employee to a meeting of the qualification commission and check his theoretical skills, which he acquired during the training, as well as practical skills. Make sure that he is able to perform, which belong to a higher (compared to what he currently has) category. Enter the course of the commission in the protocol. Formulate and print the conclusion of the qualification commission. Attach it to the protocol.

Issue an order to assign the appropriate qualification category.

Make the necessary changes to the contract that was concluded with the employee when he was hired, indicating the new qualification. If you make changes to yourself employment contract is not possible, draw up an additional agreement to it.

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Useful advice

Only appropriate training (on the job or on the job) can improve the qualifications of an employee. If an employee improved his qualifications at a training center, instead of a certificate, he may be issued a document that automatically assigns a new rank to the employee. In this case, there is no need to assemble a qualification commission.

Today, courses in any specialty are in demand more than ever. However, before opening them, you will need to soberly assess your capabilities as a teacher or leader and think about whether you can organize the educational process so that your company gains a foothold in the educational services market?

Instruction

Study the educational services market in your area and decide which specialties are most in demand. Not only the quick payback of your business depends on this, but also what kind of premises you have to rent, what equipment and consumables you need.

Register a legal entity or individual entrepreneur with the tax authorities, get a certificate. Apply to Rosstat and get OKVED codes. Open a bank account.

Rent a suitable space. Calculate how much space will be needed for lectures and practical classes. The main thing is that the premises be located in a fairly prosperous area, and best of all - on the basis of a university or a children's center.

Buy or rent equipment (computers, projectors, visual aids, office equipment) and furniture. Acquire all the necessary educational literature.

Develop your own course or use existing programs. Make a staffing table and a rough schedule of classes. Place in the media and the Internet job advertisements for teachers. If you plan to charge for your services, you will need a license, so you must have staff with a teaching degree and relevant work experience.

You may not receive a license to provide educational services if you open courses for the purpose of retraining employees of your company or developing a dealer network. But in this case, you will not be entitled to charge tuition fees. To obtain a license, you will need the following documents:
- founding documents and charter;
- certified copies of the founders' passports;
- certificate of registration with the tax authorities;
- OKVED codes;
- certificate of tax registration;
- list of educational programs;
- information about staffing;
- information about the provision of the learning process with literature and the material and technical equipment of the courses;
- information about teachers;
- information about the premises.

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If in the process labor activity If you realize that your theoretical knowledge and practical skills lag behind the constantly updated information in your professional field, then in this situation it would be quite natural to decide to get additional education. Of course, you can also pay for training out of your own pocket, and take a vacation without pay for the duration of the course. But do not rush to make such a decision, your organization can also pay for advanced training courses. To do this, proceed as follows.

Instruction

Speak with your direct about your intentions for further training. Perhaps, if your interests coincide with the interests of your company, and management is interested in improving your skills, you will not only be paid the cost of the courses, but they will also find a suitable training center.

Prepare for a conversation with the leader in advance, collect information about training centers, course programs, dates, and tuition fees. Call the training center, ask to send you a price list and the information you are interested in about the courses by fax or e-mail- this will be a "documentary" of your conversation with the management. If the management of the company agrees to pay, proceed as follows.

Write an application addressed to the company with a request to send you to advanced training courses. In the application, indicate the terms of the course, the name of the course, the cost of the course. Sign the application with your immediate supervisor. Attach to the application a price list or a commercial offer from the training center where you are going to take the courses. After signing the application, he will conclude an agreement with the training center and pay the cost of the courses.

Take courses at the appointed time, take or write. At the end of the course, you will be issued a certificate of completion of the course (on qualification,) and an act of work performed (services rendered) under the contract. Ask the course teacher for a copy of the certificate of state accreditation of the educational institution. Give this document, a copy of your certificate and an act of work performed to the accounting department of your company.

Submit a copy of the course completion certificate to the Human Resources Department. On the basis of this document, you will be made an entry in the labor office on advanced training or on the assignment of a new rank. A copy of the certificate will be kept in your personal file.

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note

At the end of the course, the administration of your company will conclude an agreement with you, according to which you are obliged to work for a certain period. If you leave before the end of the term specified in the contract, part or all of the cost of the courses will be deducted from your salary.

If you take advanced training courses during the day at the expense of the company, then you are paid for the time you take the courses according to your average earnings.

Useful advice

If you yourself choose a training center for taking courses, then ask if it has state accreditation. The presence of state accreditation of an educational institution is one of the conditions for paying the cost of courses at the expense of the company.

Sources:

Training

A training center that allows you to increase the level of professional training or even change your profession is a type of business that is useful for society and does not require titanic efforts to organize it. As long as the situation on the labor market encourages people to active professional development, the services of the center where training courses are organized will always be in demand.

You will need

- the concept of the training center, which distinguishes it from other similar institutions;
- several premises in a school or other educational institution on an hourly basis;
- a certificate of registration of the NOU and a license for the right to carry out educational activities;
- administrator and secretary in the staff of the training center;
- a base of teachers of various disciplines working on an hourly basis.

Instruction

Develop the concept of the training center, trying to organize as many courses as possible, but at the same time emphasizing a few "highlights" of your program that will set you apart from other centers. The set of curricula, according to which the centers of additional education conduct training, has developed a fairly standard - basic computer courses and courses mastering individual programs, landscaping, layout, budgeting are the most widespread. Generally speaking, organizing courses can be in almost any discipline, the teacher of which you can find.

Arrange with a government agency to rent several of its classrooms for the duration of your courses. It is better to choose schools or technical schools as the "base" for the training center, which already have almost all the equipment necessary for conducting classes. In addition to training facilities, however, you will also need a mini-office, which will be staffed by an administrator and a secretary of the center, who will advise everyone who wants to study there.

Related videos

Sources:

How to open a training center - from idea to launch

Hair stylist is a highly demanded profession that guarantees stable income. But learning hairdressers is an even more promising, albeit highly competitive business. When opening your own school, consider an interesting offer that is not yet on the market - it is non-standard ideas that will bring you income.

Instruction

Study the market. Perhaps an already working Russian or foreign school will suit you. By choosing a brand that is popular in hairdressing circles, you will ensure an influx of interested customers. Companies of interest to you can be found on the Internet by asking the appropriate query in the search bar.

Find a suitable space. You will need a spacious hall for classes, two or three hairdressing places equipped with work tables, armchairs and mirrors. You can choose a room in an office or residential building. The location area is not important, but make sure that the place of future courses is conveniently accessible by both public and private transport.

Purchase equipment and supplies. The choice of the brand of products you will work with may depend on your partner. If you work on your own, sign a contract with a professional cosmetics and salon equipment store.

Expand the circle of potential customers. Offer a course for those who want to master the basics of art. Teach your students how to do their own hair, tell them about the intricacies of professional hair care. Design an effective program for non-specialists - it can be your unique proposition.

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Advice 7: How can a teacher take professional development courses for free

For school teachers and teachers of additional education, periodic professional development is mandatory. In addition, the "crust" on the passage of courses gives a solid "increase" in points for certification for the category. A teacher can take advanced training courses both in commercial educational organizations and free of charge.

How often should teachers improve their qualifications?

By law, teaching staff must undergo advanced training at least once every three years. However, the administration of the educational institution has the right to establish its own “quality standards”, sending employees to courses, for example, once every two years - in this case, this should be reflected in local regulations.

At the same time, professional development is not only a duty, but also a right of a teacher. In other words, educational institutions must “create conditions” for the professional growth of employees - organize the training of teachers, send them to courses with or without work leave, pay travel expenses if the courses included in the “mandatory minimum” are held in another city, and so Further.

The form of passing advanced training courses is not regulated by law. They can be:

full-time,

part-time,

correspondence,

using remote technologies.

Until 2014, the minimum course duration for a teacher was 72 teaching hours. Now this requirement is no longer relevant - "to offset" the passage of short-term courses can be programs, the development period of which is from 16 hours.

Who should pay for advanced training courses

The costs of additional education of teachers are included in the budget and the administration of the educational institution is not entitled to oblige the employee to independently pay for the courses included in the prescribed “minimum”.

The only exceptions are long-term (from 250 hours) retraining programs, when it comes to essentially getting an education “from scratch”. This question has become relevant in connection with the introduction of new professional standards teachers, according to which pedagogical education is mandatory for working with children. Therefore, graduates of, for example, biology departments of "academic" universities who teach biology at school, or engineers leading children's technical circles, are faced with the fact that their education no longer corresponds to their position. In this case, pedagogical retraining is carried out at the expense of the employees themselves - the educational organization has the right to fully or partially finance the courses, but is not obliged to do so.

If an employee has a pedagogical education, but the school administration wants him to “expand his profile”, master a related profession and start teaching new subjects, it should be at the expense of the educational organization.

How to take advanced training courses at a budget expense

The most common option for taking advanced training courses is in the direction of an educational institution. In most cases, these are full-time or part-time courses that are held:

institutes for advanced training of teachers,

departments continuing education universities,

city methodological centers,

educational institutions that have the status of resource centers or experimental sites.

As a rule, an educational institution has a quota within which they send teachers to study at the budget expense. Sometimes the teacher is asked to choose a course from the list, sometimes a specific program is offered. In most cases, teachers have the opportunity to "take the initiative" - having read the list of programs in advance, choose something interesting for themselves personally and ask to be sent to this particular course.

Courses can be devoted both to the teaching of individual disciplines, and to more “universal” things - for example, project activities, inclusive education, interactive teaching methods, activation creative activity students, work on GEF and so on. For young teachers, special courses are usually provided that introduce them to the specialty.

Free distance courses for teachers

Free-courses are another option for improving the qualifications of a teacher, which is gaining more and more popularity. When choosing a distance course, you should pay attention to whether a certificate of the established form is issued, which will be “recorded” in educational institution or during certification. In some cases, distance learning itself is free, but you will have to pay for the preparation of "crusts" about the training you have completed (usually we are talking about small amounts, incomparable with the cost of commercial courses).

Online courses can be permanent or take place at certain periods of time - in this case, registration for them opens in advance. Training may consist of self-study of text materials, watching video lectures, preparing term papers, and so on.

Free distance courses can be taken, for example, on the following resources that issue state diplomas to successful students:

Educational portal "My University"(moi-universitet.ru), where both paid and free courses on modern learning technologies are held;

Foxford Online Learning Center(http://foxford.ru), which offers a wide range of courses on olympiad preparation in various subjects, the specifics of preparing for the Unified State Exam and the State Academic Examination;

UNESCO Institute for information technology in education(http://lms.iite.unesco.org), which specializes in courses in new educational technologies and open educational resources.

* Calculations use average data for Russia

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Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

Rapid business development in the segment of educational and educational centers is a global trend. The concept of lifelong learning makes people use the services of learning centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

The modern learning process can be both group and individual. The individual training process is closer to the provision of consulting services, where experts provide training in accordance with the specific tasks of the client. Also, the process of group learning becomes closer to individual learning, as the training program changes flexibly in accordance with the wishes and tasks of the students. Training programs, in this case, become aimed at solving certain practical problems, there are many of them, each of them specifically expresses the requirements of a particular group of customers.

Another difference of a modern training center is that its clients are not only individual students, but business structures that want to improve the professional training of their employees in any direction. Such work, when the client of the training center is a business, is called the B2B segment (business to business) and is currently the main driving force the entire education industry, since if an individual student pays for his own education and, accordingly, has limited financial resources, then the business has much fewer such restrictions.

It should also be noted that the training centers have already become not just additional education, but a constant companion of any professional. The rapid development of scientific and technological progress and the accumulation of knowledge around the world do not allow a professional to be aware of all current trends. On the other hand, the pace modern life does not leave time for independent development, it is much easier to take short-term training courses and get the best set of knowledge in the profession that you have already chosen professional teachers based on global experience and best practices.

Another trend that determines the rapid development of training centers in the modern period is the constant change in the most popular and relevant professions and activities. Many professions that were in demand 10-15 years ago are losing their relevance or are being supplemented with new, previously unusual functions.

by the most simple example is the accounting profession. Previously, it was a specialist in accounting, but now the profession of an accountant is inseparable from computer technology - this is the use of legal reference systems, specialized accounting programs, reporting programs and data exchange tools. The software takes over and automates more and more accounting functions, but makes accountants become more and more specialists in the field. software. And there are thousands of such professions with similar tendencies. All these specialists need constant professional training on the basis of training centers.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is conducted using the Internet in real time using conference programs or the listener is watching already recorded video material.

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Offline learning is a classic type of learning when the student is trained in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

First of all, it is the cost savings on the maintenance and equipment of training rooms.

The second advantage follows from the first advantage: the prices for online education can be made lower due to cost savings, that is, all more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be taken into account that it is difficult to conduct an intermediate knowledge test online, especially the final tests, the results of which are issued a certificate of completion of the courses. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

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With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially courses of English language which is associated with the traditional low level teaching in a regular public school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. There is a high demand for courses aimed at teaching and additional training education and health workers.

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is connected, on the one hand, with the rapid technological development of the industry, and with the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate governance, that is, those areas in which higher education does not keep pace with modern development trends.

Speaking of additional vocational education, one cannot fail to mention the concept of continuous education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

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Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Very popular overseas professional courses culinary art, psychological development and repair.

So which direction should be chosen as more profitable? There is no exact answer to this question. You can’t choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start from the very important point– Do you need a license for the training center? it complex issue from a legal point of view. In practice, this area of business is regulated federal law"On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several curricula. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have complaints about this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you are planning to start with online courses and conduct them independently, the investment will amount to 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense may be the purchase of office and computer technology, projector and other equipment necessary for the implementation of the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost of this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have several months of operating headroom for rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As far as online courses are concerned, minimum investment and high-quality demanded areas of courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a small number of courses in Russian and spending about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will not come again.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Constantly receive feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you get not only everything necessary tools for online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, and also provide legal and accounting support.

Summing up, we conclude that the creation of a training center is promising business, whose potential in the Russian market is just being revealed. Effective Methods online learning can minimize investment, and the attracted audience will provide a good return.

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