Popular products in China. What is better to sell in an online store

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, then you are probably interested in what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.

How to determine the demand for goods that are profitable to sell?

The opening of any business begins with a market analysis, namely, the definition of demand.

Why is it so important?

Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.

In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.

But where are the promised benefits and profits?

Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.

Demand Analysis Instructions:

Contact the Internet.

This will be especially true if you want.

To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, type in keywords and check the number of requests.

If the figure is modest, then this means that such a product is of no interest to anyone.

When scheduling with a large number requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.

Conduct a marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your area.

Pay attention to what people are buying and which stores are empty without customers.

Also check prices.

It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.

Here, analyze the gender, age, purchasing power and location of your future customers.

For example, people from small town they will hardly appreciate your desire with elite dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of a metropolis.

But if there are a lot of young families with small children in your city, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.

Conduct a survey of potential buyers.

Make up a short questionnaire with questions, print out the required number of copies and distribute them to the residents of your city.

Questions should be short and concise so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find the groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's go back to the online store.

Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.

To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.

Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.

But by the number of transitions from the order page, you can analyze how interesting your product is to the public.

What is profitable to sell: 5 categories of goods "increased demand"

Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This truly catchphrase accurately demonstrates trade relations.

When the population has certain needs, then someone has to satisfy them.

And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.

And it will be beneficial what the population wants.

High demand items include:

Food.

But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.

To profitably sell food products, you can choose one of the proposed options:

opening a store on a busy street or in a new area of your city (this is especially true in metropolitan areas);
opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.

Cosmetics, personal care products and household chemicals.

After food, this category of goods is in second place, along with clothing.
Such goods are quickly consumed, so people must constantly update them.
If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.
Clothing and footwear.
During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.
As a rule, it is updated more frequently among the population, so you can get regular customers.
If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.
It is profitable to sell them, because babies grow quickly, so parents are forced to constantly buy something new.
Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.
Household products.
This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of what is now the fashion for fitness, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great number, you can break through if you offer girls new manufacturers or a better price.

Original accessories.

With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.

You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.

For example, do not sell bags and wallets that you can buy in a regular store, offer accessories self made or in some particular style.

Antistress coloring pages (coloring pages for adults).

This is the bestseller of this and last year.

You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.

Plus, it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, on the streets you can see young people and men who are growing a beard.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We smoothly approached the topic of what is profitable to sell on the Internet.

The volume of online shopping is increasing every year, because buyers derive only advantages from them:

no need to go anywhere and look for something,
you can buy everything that you can’t get in your city,
there is an opportunity to think it over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I want to talk about those categories that we have not yet touched on.

5 Profitable Items to Sell Online:

Electronic equipment and accessories to it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, screen protectors and films.

A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales on them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.

In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And on the Internet you can find everything you need.

Drones and quadcopters.

Right now, there is a “boom” of products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.

The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.

Moreover, the network has big choice aircraft in different price categories.

Goods for hobbies.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.

Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of addicted people in one locality.

LED lightening.

In an era of colossal energy consumption, many are switching to a more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

That is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.

To trade goods from China on the Internet,

pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail, and choose what you like.

Only in this case you will be able to establish an interesting and profitable business.

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The key step in creating an online store is choosing the most popular products or services. In 2016, the crisis affected the most different types industries that have seen a sharp decline in sales and production volumes. Internet commerce, on the contrary, showed stable growth. What is the most sold on the Internet in 2016-2017?

When creating a group on social networks for sale or an online store, special attention should be paid to the product range. Do not limit your choice to one category of things. The best-selling products on the Internet are ordinary things that we purchase in simple stores. Sales will depend on how competently you create the structure of the store. Let's say you sell clothes or shoes. The buyer can additionally offer various accessories: belts, gloves, glasses, watches, various jewelry for girls. For example, a girl visits your online store to buy a skirt or sweater. Of course, she will also want to pick up accessories for new clothes. This concept allows you to significantly increase sales when a person enters the store to purchase one item, but leaves with several at once.

It is possible to specialize in one product if you offer the buyer a wide and unique range of products that is difficult to find in other stores.

The best selling products on the Internet. TOP 13.

No. 1. Small appliances for the home

In the online store you can find many cheap offers for the sale of small household appliances, which will be cheaper compared to a regular store. These are microwave swords, kettles, coffee machines, vacuum cleaners, etc. All this is in demand.

No. 2. Computer hardware

Computers, like phones, quickly become obsolete. A computer that was bought 5-6 years ago can already be called technically old. Every year new advanced video cards, processors, etc. are released. All this forces people to regularly update hardware for games or work due to the release of hardware-demanding programs, games, etc. An online store with computer hardware and various accessories (keyboards, wireless mice, etc.) will be in demand.

No. 3. Phones and accessories

This category of goods includes smartphones, iPhones, tablets, headsets, phones, etc. Smartphones and tablets quickly become obsolete, which forces the buyer to switch to new models. People usually change their phone every 2-3 years.

No. 4. Shop with women's clothes and accessories

Statistics show that women prefer to order many things on the Internet, as online stores offer a wider range of offers compared to traditional stores. You can sell anything: bags, jewelry, shoes, shoes, scarves, watches, etc.

No. 5. Cheap spare parts for vehicles

During the crisis, sales of new vehicles dropped significantly. And many large car dealerships left the Russian market due to low sales and unprofitability. People are forced to buy used cars and spend a lot of money to keep them in working order. If you sell cheap spare parts from different manufacturers, then the crisis will not affect your profits.

No. 6. Car accessories

Car accessories can also be attributed to profitable goods for an online store. These are mats, seat covers, steering wheel covers, navigators, additional mirrors, radars, video recorders, driving glasses, fragrances, phone holders and much more.

No. 7. Shop with cheap clothes and shoes

In 2016, when choosing clothes and shoes, the vast majority of buyers pay attention to prices. The ratio of low price and quality is one of the main criteria for successful trading in a crisis. In this case, you need to look for those suppliers who offer stylish items at a below market price.

No. 8. Online store selling cheap used items and goods.

The middle class of the population was particularly affected by the crisis. Many cannot afford to buy new things. In this case, you can create an online store selling used goods, clothes, etc.

No. 9. Furniture from domestic manufacturers

Imported furniture is not affordable for many. The way out of this situation will be cooperation with domestic furniture manufacturers.

A few more products for the online store:

Books
Perfumes and cosmetics
Gifts and soft toys
Products for pets

How to choose a markup for a product?

In a crisis, a high margin should be abandoned. It is desirable that the price be 20-30% lower compared to regular stores. After all, many people buy things in online stores for the reason that it is profitable. The Internet is a great tool where you can go to different online stores, see the prices of goods, compare and decide on the optimal margin. Based on 2015, it can be concluded that the most sold goods were electronics (cheap gadgets and accessories), cosmetics, small household appliances and clothing.

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability in this moment, but also in the future, as well as to calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskeys, in rare cases, will be able to bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been confidently holding their positions on one high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Currently in demand in the Russian Federation include:

small household appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
Kids toys;
simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

the sale of risk-free goods with a smaller but stable profit;
trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase with regular constancy;
clothing and footwear - goods that a person will not buy every day, but cannot do without them;
goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable oil and butter;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals - rice, buckwheat, oats;
Black tea;
fruits - bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to make the right choice and stop at a certain type?

Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

where to sell;
who to sell.

The solution to the first question can be found in two ways:

Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

the availability and volume of start-up investments for starting a business;
when opening a retail outlet, it is desirable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, the coverage of the global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways the purchase of the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes toilet and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

Turning to online stores for such a seemingly simple product, people are forced by the high price in regular outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers who strive to lead a healthy lifestyle, advocating cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of utilization of expired raw materials is high), do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. Yes, for last year users spent almost 34 billion rubles on the purchase of products from 5 categories:

personal goods - 6.5 billion;
products for home and summer cottages - 5.5 billion;
products for recreation and activities - 3.5;
household appliances - 15.2;
all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

total stats for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

Small household appliances became the leader of sales on the Internet.
In second place are cosmetics and perfumes.
The honorable third place was occupied by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models worth up to 600 US dollars.
Then come tablets and laptops.
Toys and original gifts.
Licensed software.
Shoes, clothes, accessories.
Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
Order and pay for tickets online.
Large home appliances.

But most of of the most popular goods is not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As we can see, to determine the most profitable commodity not so difficult, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

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by the most promising direction contemporary entrepreneurial activity today, according to experts, is a trading area, which makes it possible even for a novice businessman without experience to have a good income. A Russian who is going to open his own trading business in a crisis must definitely study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose the product that they have previously encountered at least indirectly, so that they do not have to spend a lot of time studying the details about it. But the emphasis is still recommended to be placed on the most popular goods during the crisis in Russia. If you can properly analyze Russian market of the last crisis year, you will understand that people always prioritize food, clothes and shoes. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to associate your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects for the active development of crisis production will open up this year - the construction of plants and factories will begin. A novice businessman, therefore, may be involved in the sale of used equipment for such enterprises.

Among the demanded goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because buying a new one in a difficult economic situation is too risky a step.

It should also not be forgotten that people who have large savings will not change their habits. At any time, they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now let's deal in detail with each group, the top of the most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis tend to stock up on food so that they are enough even for a time when there will be no money at all. This mainly concerns the middle class of the population of the Russian Federation. The people will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that it can only get worse, and prices will rise even more. Experienced businessmen are well aware of this, therefore, at the right time, they artificially create a stir around a certain group of food products and receive a decent income from this.

If you have not worked with food before, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. them in in large numbers will be bought by both women and men who want to lose weight or cleanse the body of toxins and toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home cooking. Russians who previously frequented restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them to order home-cooked meals or buy haute cuisine preparations that can be cooked at home.

The most demanded goods during the crisis in Russia will also be farm products. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products on store shelves. Therefore, if you are thinking about the question of what products are most in demand in Russia, then these are definitely farm products:

Milk;
Eggs;
Meat;
Bird;
Vegetables;
Fruit;
Berries;
Jam;
Flour;
Corn.

It is quite simple to determine which goods are most in demand in Russia from the above. It is necessary to analyze the prices of supermarkets and shops for meat and dairy products. If they are too high, then people will go to the market for these products. It is here that it is profitable to sell farm products.

The category of demanded food products should also include alcoholic beverages and cigarettes. According to statistics, people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times for life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothing and footwear

Looking untidy in a team is unacceptable. In any case, you have to do new things in the wardrobe. Of course, people will not be able to afford to buy a branded and expensive thing. But they will undoubtedly buy affordable clothes, shoes and accessories, because these are demanded goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite quite a lot of competition in this industry, a novice entrepreneur will always have an income. An alternative second-hand option is such a widespread consumption (thrift store).

Personal care products and cosmetics

Among the popular products of 2019 are definitely soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

Shampoos;
Toothpaste with brushes;
Deodorants and antiperspirants;
Detergents for dishes;
Washing powder;
ink;
Powder;
Perfume;
Skin care creams and so on.

When you form an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy a shampoo with conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essentials, so they are also among the most sought-after goods on the Russian market. In a crisis, it is beneficial to open private pharmacies, but with a narrow specialization. There will be a great demand for cheap domestically produced medicines. People at any time of the year feel the need to purchase them, because even from a banal cold and headache, no one is safe. Particularly relevant are antidepressants and sedatives, which will take people out of stress and help them cope with emotions in order to keep working.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medicines. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer drugs. You personally should be interested in ensuring that people in your pharmacy can buy good drugs at an affordable price.

Handmade

Paintings. People prefer abstract painting, in which there are complex geometric figures or blurry spots. Such products are purchased either by the wealthy segments of the population, or by reputable companies;
Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
Toys for kids. Parents, buying toys for their children, are looking for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
Ladies handbags. Purchase a branded product from worldwide famous brand fashionistas will not always be able to. Therefore, they will look for exclusive handmade models at an affordable price;
Handmade decorations. If you are thinking about what is the most demanded product in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

Internet goods

Internet entrepreneurship has become very popular in recent years. Crisis time is no exception. However, in this area of business, you need to clearly understand what is not.

If you decide that you want to work with a rich audience, then you need to bet on elite products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to save them profitably in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category is sharply reduced in times of crisis. However, you can try to sell popular goods from China in 2019 via the Internet.

What applies to them:

Quadcopters (drones). Today these aircrafts used not only for military purposes. They are actively used in everyday life and for entertainment;
Gadgets and mobile phones under $600. According to experts, these are the most popular products for sale on the Internet in 2019;
Household appliances are among the top selling goods on the Internet in 2019. Indeed, on the network you can carefully familiarize yourself with the technical characteristics of any device for everyday life and choose the most optimal option for yourself;
LED lightening. Experts are convinced that the sale of such goods is a very promising business, because LEDs can significantly save energy. To start trading LEDs, you need a minimum investment;
Books. It is mainly about educational fiction. Despite the fact that now many people use electronic gadgets more, the demand for printed literature does not disappear;
Shoes and clothes. Through special Chinese sites, you can buy at a very low price, but quite high-quality things, and resell them at a higher cost through your website or social network page. If the creation of a site requires certain knowledge and skills from a person, then create an account in one of the many existing social networks even a child can. People like to buy branded items, but no one wants to overpay money only for a prestigious name. Therefore, Chinese goods will be in great demand.

At first glance, it seems that trading is the most popular type of business and a source of great profits even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks at the initial stage of the company's operation.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods so that the analysis of market demand is comprehensive and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it's also free. Searching for keywords related to your product will show monthly search statistics. Most people nowadays shop for things they are interested in via the Internet, and search engine statistics are a fairly reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, even a large number of requests - from 1000 - also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other studies.

Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

Contextual advertising.

The first two tools allow you to evaluate the frequency of searching for your product on the Internet, and contextual advertising makes it possible to study exactly the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the conditions and price?

Before launching a business project (whether opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These contextual advertising services work in a similar way, and they can be used to assess the prospects for demand for a product. By compiling ads by keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Analysis of competitors.
When studying the demand for similar products in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a perfectly acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Make a note that this product is not yet in stock, but it should be available soon, and indicate the approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any point in its release, the cost of equipment, production and delivery.

Even if there are not enough pre-orders and you find your business idea unpromising, you can simply refund people for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

Get additional funds that can be invested in the production of goods or in the purchase of equipment and inventory.

Understand on what scale you need to produce goods so that they are in demand and not stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time goods are shipped and orders are accepted).

What products are in demand in 2017

If you are starting a business related to the sale of goods, first of all find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of products from scratch.

So, what goods are now in the greatest demand in Russia? Sociological market research tells us that food is first and foremost. For example, such a popular product as mayonnaise, used by most people to season ready-made meals or as an ingredient in them. It will be present in the baskets of many buyers, and the further, the more.

Statistics on non-food products recorded a jump in demand for household appliances and electronics at the end of last year. That is, by now, for each Russian family there are several computers and about two or three TVs. This means that in current year it makes no sense to expect that these goods will be in such high demand - the need for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have decreased, and their management is now actively saving money, which means they are less likely to spend them on purchases new technology. However, in times of economic recession, crisis production begins to actively develop, new plants and factories open, which need high-quality equipment for the production of products.

A single-digit increase in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and dealers of low-cost quality parts can also count on high demand, since many citizens cannot afford to buy new car, and the old one needs repair and frequent replacement of components.

As for automotive products, strong demand is expected in 2017 for the essentials - oil, antifreeze, etc.; more expensive and not so necessary products - car cosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, according to analysts, in 2017 in Russia will be in the greatest demand food products, alcoholic beverages, clothing and footwear (both for adults and children) of the low-price segment. Consumers also prefer cheaper services. Leisure spending continues to be a serious expense for citizens, and tourism services will continue to be in demand as usual.

However, goods such as jewelry and gold, which can not be called cheap, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens economic crisis, the fall of the ruble and other related problems are insignificant and have almost no effect on their consumer habits. In addition, more and more people, especially the wealthy, are seeking to move their assets abroad or at least keep savings in foreign currency.

But the crisis is hitting the mid-price segment first of all, and this trend will continue in 2017. The target audience for which it is designed is changing its habits and switching to more budgetary goods and services, and companies selling products at average prices continue to lose clients.

Therefore, summarizing what has been said, we note that in 2017 two areas of trade are most promising: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment that serves the needs of rich people. Keep in mind that the low-price segment of the trade is characterized by high competition, therefore, the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and times of crisis are no exception. The most they can do to save on food is to reconsider their habitual diet. Therefore, experts unanimously predict a high demand for food products in Russia this year.

Moreover, the main demand will fall on goods, including foodstuffs, which are becoming more expensive or may soon become more expensive: the population stocks up on them for the future, which provides large revenues to sellers (and some businessmen take advantage of this pattern, deliberately creating a stir around their goods).

clothing

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget options for purchasing clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, quickly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Sales are another method of whipping up consumer demand.

Little-known and new brands specializing in the production of inexpensive, but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene accessories

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. e. Consumers increasingly prefer cheaper products, and these are either products of little-known brands, or ranges of inexpensive cosmetics, or 2-in-1 solutions (for example, shampoo and balm, all-in-one face and body cream). It is advisable to include them in the range of outlets, since these funds are in high and stable demand, and try to optimize the cost of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring cooking in their own kitchens to visiting a restaurant or bar. This hit the catering and home delivery companies.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic upheavals. They make up about 19% of the total population. They support the demand for ingredients and semi-finished products necessary for preparing haute cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in the bakery trade: over the past year, the consumption of ready-made baked goods has fallen markedly, while sales of home baking ingredients have increased by 15%. There is every reason to believe that these goods will continue to be in demand.

Medications

Medical preparations are special group goods, the demand for them has its own patterns. These are essential goods, and their sales volumes remain approximately at the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because medicines are always urgently needed.

In order for the drug sales business to be successful, one must analyze the existing market structure and find out exactly which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy class pharmacy or selling only Russian drugs), this attracts customers for whom the constant choice between a huge number of similar offers is stressful and problematic.

farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to shops where the same goods are cheaper, are not inferior in quality to store ones, and besides, you can be sure of their naturalness. After the number of foreign meat products, fruits and vegetables decreased in Russia due to sanctions, this market niche began to be filled by locally produced farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in increasing demand among buyers.

Cigarettes and alcoholic products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole is slowly falling. However, there are goods, the dynamics of demand for which does not fit into the general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, up to toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the customer will choose a cheaper liquor instead of the expensive cognac to which he is accustomed, than he will stop drinking altogether. The same is true with cigarettes.

Expensive high-quality alcohol becomes the prerogative of rich people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handicrafts, or handmade, is rapidly gaining popularity among Russian consumers and is in ever-increasing demand. This is especially true for products such as:

Pictures, especially in an abstract style (containing spots of obscure shapes, splashes, dots, play of colors and geometric shapes, but without an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitted - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and high-quality materials and accessories.

Ceramics handmade. Pottery can be not only a hobby, but also a profitable private business, if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

Author's clothing. Consumers, tired of the monotony of clothing in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of work and the materials used are very important for such products.

You can draw ideas for needlework from fashion trends, as well as from national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion of residents big cities. Not surprisingly, products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and various types of cosmetics that help get rid of stress and relieve nervous tension are one of the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is in high demand in our country. Competition in the tourism business is huge, and the services of tour operators, although they are in stable demand, but it does not exceed supply.

Tourism services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has spawned a trend to abandon expensive trips to famous overseas resorts in favor of domestic tourism. Travel business, focused on this direction, can become very profitable if it is properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable business lines. There are a number of reasons for this:

goods from China are in demand among the population of Russia and are increasingly conquering the European and American markets;

the cost of such products is record low;

at the same time, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade in Chinese goods is easy to set up, all sales and logistics schemes have already been repeatedly tested and tested by other entrepreneurs, and subsequently this business can be devoted to only a few hours a day in order to receive a stable income;

the range of such goods is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

There is now a trend towards the development and implementation of methods and tools that serve other technologies. The following products are in high demand:

1. Portable batteries.

These small devices turned out to be exactly what the owners badly needed. mobile phones and tablets. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are simply in high demand.

2. Monopods.

A telescopic cane with a phone holder, or a selfie stick, became a bestseller after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy the goods of other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such industries develop, the quality of their products is getting better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look closely, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not cheap, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. trinkets.

These are products that evoke vivid emotions, but do not have any practical application. Such funny toys as robotic fish, Furby soft animals, jumping fluffies, talking hamsters, rabbit key chains are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising provides an expansion of this demand, turning an electronic cigarette into a stylish accessory and a familiar attribute of a modern person. This trend has every chance of becoming a long-term one, since electronic vapor devices for smoking are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real find.

6. Valgus Pro.

The sellers of this simple device make huge profits, because the bumps on the foot called " hallux valgus” bring discomfort to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak of consumer demand for professional hair curlers falls on the pre-holiday days on the eve of February 14 and March 8, but during the rest of the year they are purchased very willingly. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of the design, it is very much in demand, especially in summer, during the period of mass outages. hot water. The greatest demand is for flow heaters fixed directly on the tap.

9. Means for ensuring safety.

These include stun guns (in the form of lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, so during the "summer season" accordion hoses are in stable demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which is planted in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many household Chinese FMCG products, which are extremely low cost, but online stores resell them for much more. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and well-deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers, and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes such vehicles like bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out what goods are in demand in 2017, you will be helped by the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export", prepared by experts information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

The main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, we get the output accurate calculations market performance and market shares of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to focus on your product, but to discover profitable new niches.

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