How to open a coffee shop or business for connoisseurs of aromatic drink. How to open a mini-coffee shop from scratch

28.04.17 215 309 0

How to open a coffee shop with 225 thousand rubles

Excluding rent

The Penka coffee shop has been operating in Voronezh for more than a year.

Karina Fomina

is friends with the coffee shop owners

It was opened by my friends Nastya and Egor with their personal savings. I’ll tell you what it cost them and what they learned.

Room

The location of the coffee shop is the most important. The flow of people, revenue and profit depend on this. The coffee shop should be in a public place: somewhere where people walk, live or go to work. If people still go out of town to the Grad shopping center, then no one will turn further than 100 meters from their usual route for a cup of coffee. Therefore, Nastya and Egor started with a search good place.

There are three ways to find premises: contact an agency, search on Avito, or go out into the city and find premises yourself.

At first, Nastya and Egor turned to real estate offices, where they were offered premises with a high rent. The agencies also take a commission from the rental price. It's too expensive.

On Avito there are many advertisements from agencies and few from owners, so this method also did not bring results. Nastya and Yegor did not have money for an agent.

Some owners post rental notices on the façade of the building and look for tenants directly. Knowing this, Nastya tried to find the premises herself.

In the center of Voronezh, next to the main building of Voronezh State University, there was a microloan agency located in a room of 14 m² - it’s like a small children’s room. In such a small space it is impossible to create a coffee shop with tables for visitors, but you can sell coffee to go. Nastya went to a microloan agency, got into a conversation with the girl at the counter and found out that the tenant was planning to move out.

Then Nastya realized that she would not leave this establishment without the phone number of the owner of the premises. She tearfully asked the girl to find out the landlord’s number from her superiors. The third time it worked. Nastya and Egor agreed on a lease directly with the owner. We don't know how much they pay for rent, but we think you should always bargain.

Repair and signage: 60 thousand rubles

Nastya and Egor decided to renovate the premises. They bought paint, rollers and pallets and enlisted friends to help with the renovation. The guys themselves painted the walls, laid linoleum and repaired the electrical wiring. The repairs cost 28 thousand rubles.

When they finished with the cosmetic work, Nastya herself decorated the ceiling with paper balls. I found the design idea on Pinterest and spent five thousand rubles on materials.

To attract visitors, Nastya and Egor decorated the entrance to the coffee shop. They ordered foam cups and a sign from a printing and outdoor advertising workshop. For the sign, the workshop cut out letters from foam plastic, covered them with facade paint to protect them from wear, ordered a polycarbonate backing, covered it with film and glued the letters. Nastya and Egor paid 15 thousand for the foam cups including installation, and 12 thousand for the sign.

How much did the renovation and signage cost?

Tools and consumables

28,000 R

Materials for paper balls

5,000 R

Two foam cups for the facade

15,000 R

12,000 R

Total

60,000 R

Opening: 150 thousand rubles

Before the opening, Nastya and Egor bought only the essentials and saved on a lot. For example, there was no air conditioning, a small table for bags, chalk boards with menus and other interior details. The main thing was the room and coffee.

To brew coffee, you need a coffee machine, a coffee grinder and beans. Coffee equipment is the most expensive. One coffee grinder can cost as much as a new foreign car.

Coffee equipment is the most expensive

Nastya and Egor found a supplier who, under a contract for the supply of coffee beans, provides a coffee grinder and coffee machine free of charge. Similar equipment would cost the owners 150,000 rubles.

Nastya and Egor also saved on staff. For the first two months they served visitors independently. They started working immediately after the renovation. It was an endless vicious circle: we woke up, went to a coffee shop, worked 12 hours, went shopping, came home, fell asleep - and so on every day. Later, Nastya and Yegor began to share responsibilities among themselves: one went to the coffee shop, the other went shopping, then they changed. Sometimes the guys managed to rest. After two months of working without days off or breaks, Nastya and Egor hired their first barista.

Working behind the counter helped Nastya and Egor understand how to better organize working space. The guys looked at what guests pay attention to and where they look while they are waiting for their order. Guided by observations, Nastya and Egor changed the location of advertising and menu boards. As a result, guests easily found the information they needed, and it became more convenient for coffee shop owners to work.

Nastya and Egor noticed that if you wish your guests a good day or evening, they smile and come again. To strengthen their friendly image, Nastya and Egor began to write on cups of coffee: “ Have a good day", "A big glass of happiness" or "Tasty coffee for a good person."

Now Nastya and Egor stand behind the counter once a week. This helps you feel the process yourself and understand how to develop your business.

How much did you spend on the interior and equipment?

Refrigerator display

35,000 R

Disposable tableware and packaging material

25,000 R

Fridge

RUB 20,000

15,000 R

Counter

10,000 R

Shelves in the utility room

10,000 R

Other coffee additives

5,000 R

Chest of drawers for stirrers and straws

5,000 R

Shelves with paraphernalia

5,000 R

Coffee syrups

5,000 R

4,000 R

Two chalk boards

4,000 R

Two chalk pillars

4,000 R

RUR 3,000

Coffee grinder and coffee machine

0 R

Total

RUB 150,000

Promotion: 15 thousand rubles

Few people will walk into an unfamiliar coffee shop and become a regular guest. Need advertising. Nastya and Egor began promoting the coffee shop on social networks even before it opened. Both had previously worked in SMM, so they knew how to attract the right audience.

On the opening day of the coffee shop, Nastya and Egor organized a lottery with prizes. They invited friends as partners. Each guest drew a number and received a prize from a flower shop, barbershop, local sports complex, candy store or clothing store.

For those who study or work near the coffee shop, Nastya and Egor printed flyers with a discount on coffee. The return on flyers was 30-40%: out of 100 people who received flyers, 30-40 people came. People tried the coffee and often became regular guests. The guys spent 15 thousand rubles on printing flyers.

Nastya and Egor understood that for the coffee shop to grow, a constant flow of customers was needed. They calculated the minimum number of visitors per day in order to break even. Without paying the barista and with an average bill of 200 rubles, the coffee shop was supposed to be visited by 25 people a day. And taking into account the barista’s salary - 55 people. The coffee shop owners passed the minimum threshold in the first month. And three months later they recouped the costs.

Menu and tastes of guests

At Penka, guests are offered coffee, tea, milkshakes, lemonade, salads, sandwiches and a whole display of desserts.

Classic coffee - cappuccino and latte - and drinks with the names of your favorite delicacies are very popular. For example, Nastya and Egor made the right decision when they introduced Raffaello coffee and Oreo cocktail to the menu.

For food in the first half of the day they take porridge and sandwiches, and in the second half - desserts. The brighter the dessert, the faster it is sold out. But there is an exception: the dessert “Anthill” is unremarkable in appearance, but is very popular.

Some desserts are better purchased in summer rather than winter.

Over time, Nastya and Egor noticed that some desserts were better bought in summer than in winter, and removed them from the winter menu. For example, desserts in open plastic cups with the addition of natural yoghurt are sold at Penka only in the summer.

Conclusions of Nastya and Egor

You don't have to spend a lot of money to open a coffee shop. We spent 225 thousand rubles on equipment, excluding premises rental. It is better to open a coffee shop in a public place - somewhere where people walk, live or go to work. Few people will enter an unfamiliar coffee shop and become a regular guest, so advertising is needed - for example, on social networks.

It is difficult to find a suitable place for a business. You can't stop looking. Perhaps the search will take more than a year, you will give up, throw away all thoughts about your business - and only then will you find the ideal premises.

Use your hands. There are not many things in our business that we cannot do ourselves. We worked a lot at the start, thanks to which we saved money and understood all the processes well. It was unnecessary for us to immediately hire a bunch of assistants.

Communicate with clients and ask what they need. When creating a menu, the main thing is to please the guests, and not to develop a delicate taste in them. This also applies to pricing policy. Some establishments sell coffee and desserts at exorbitant prices, but if your guests are students, then this approach is unlikely to lead to results.

In this article we will look at the features of such an enterprise as a coffee shop. Sometimes it is mistakenly associated with an ordinary cafe. This is not entirely true. More precisely, an ordinary cafe can be called a coffee shop, but at the same time it will not be one.

From an income point of view, it may not be important to clarify the difference between a cafe and a coffee shop, or a public food outlet in general. But from the point of view of building a business, generating and implementing an idea, this seems important.

If the point Catering brings in income - that's good. But at the same time, completely different business models are used for construction.

The coffee shop business model is implemented on other projects and where it works - other models may not work. Those. at coffee shops have their own specific sales market– not always intersecting with others.

Distinctive features of the coffee shop

A coffee shop is not a catering outlet. Although sometimes it is turned into one or, due to the circumstances, it itself is transformed into it. The coffee shop is turning into a catering outlet through an exorbitant expansion of additional services and an increase in the number of dishes.

We will not consider such food points. The coffee shop business plan does not include the entire variety of catering outlets. What makes a coffee shop different?

A coffee shop is, first and foremost, coffee. Coffee here should be presented in a wide range. Depending on the orientation of the coffee shop towards certain clients, the coffee can be instant or elite, hand-brewed.

In addition to coffee, additional dishes may be offered: sweet cakes, chocolates, etc. If you offer kharcho soup with coffee, the establishment has already gone beyond the coffee shop format and a different model is required to evaluate the business.

In addition to coffee, the range of drinks can be expanded: cocoa, tea, etc.

So, the coffee shop offers:

• various different types of coffee;
• accompanying light dishes for coffee;
• other drinks;

This type of establishment implies a specific target audience.

Who is the coffee shop aimed at?

Obviously, a coffee shop does not imply a complete, comprehensive diet.

Target audience for the coffee shop:

• students, teachers;
• creative intelligentsia;
• businessmen;
• other (visitors of shopping centers, train stations, etc.).

It's worth reading the article: Which one is best?

The idea of ​​a coffee shop includes two concepts:

• quickly, on the run, drink coffee and a bun;
• chat over a cup of coffee.

According to the location of the coffee shop, emphasis is placed on certain features. For example, a coffee shop located in an elite business center should most likely offer natural coffee and a pleasant, intimate atmosphere for negotiations.

Additional coffee shop services

How to expand the services provided:

• organization of pre-orders (coffee breaks);
• delivery of orders.

This is especially true for coffee shops aimed at working with businessmen, creative intelligentsia, scientific and educational groups.

Download a ready-made coffee shop business plan, current for 2019, from our trusted partners "Biplane". Download link.

Placement of a coffee shop, market analysis

A business plan for opening a coffee shop must include the location, the approximate structure of the target audience, and the competitive environment. Moreover, the competitive environment is not only nearby similar coffee shops, but also all catering establishments in the area that offer similar drinks.

Unlike other places that offer coffee, the price at the coffee shop is higher. Sometimes even higher than in a restaurant. Therefore, a coffee shop should offer a number of advantages: first of all, high-quality coffee, everything else depends on the location.

The minimum entry into the business is inexpensive; it is enough to purchase a coffee machine, so many people open a coffee shop without thoroughly working out the idea. After some time, unable to withstand the competition, the business closes.

The location of the coffee shop is crucial for the profitability of the business..

The most favorable options for its location follow from the features of the coffee shop:

In educational institutions or directly near them.

• In this case, the emphasis should be on speed of service and not very expensive types of coffee. Additionally - various kinds of sandwiches and light snacks.
• Target audience: students.
• Competitors: student cafes, fast food establishments.

In the business district.

• There is always a choice of expensive, well-prepared coffee. Strict design of the premises, corresponding requirements for personnel. Services for organizing coffee breaks.
• Target audience: businessmen.
• Competition: restaurants.

In other places where people visit: shopping centers, train stations, etc.

• Here you will need a reasonable combination of mid-segment prices and inexpensive types of coffee. In the process of work, a feature of a specific location may be identified, which will require constant monitoring of the enterprise and analysis of the emerging market.
• Target audience: clarified during the work, previously identified by observation, visiting surrounding public catering establishments.
• Competition: all food establishments located nearby with similar services.

What is needed to open a coffee shop?

Let's look at how to open a coffee shop from scratch. We have roughly decided on where to start next. The business plan includes the direct costs of opening a coffee shop. We decide on the necessary documents.

Room

Depending on the specific implementation, the premises may be different. To organize a small student coffee shop with 5-10 seats, a room of 10-20 square meters will be enough. For a large coffee shop with 50 seats in a business center - 100 - 150 square meters.

The requirements for the premises are the same as for all catering establishments. Those. sanitary and epidemiological, fire departments, etc.

There are no restrictions on the design of the premises. The main thing is that it corresponds to the place where the establishment is located.

The furniture should also fit harmoniously into the overall decor of the room.

Additional requirements for the premises appear when placing it in a residential building: sound insulation, work schedule, etc.

Equipment

Minimum set of equipment:

• coffee machine;
• coffee grinder (several for different types of coffee);
• fridge;
• mixer;
• microwave.

Depending on the specific implementation, additional devices may be included in the equipment (for example, a computer with the Internet for maintaining your page).

Staff

The financial calculations of the coffee shop business plan include personnel costs.

The specific recruitment of personnel also depends on the format of the coffee shop being implemented.. This applies to both quantitative and qualitative composition.

For small establishments, one or two people are enough, depending on the work schedule. In large coffee shops, in addition to bartenders, waiters, cooks, cleaners, etc. are added. Accordingly, the higher the class of the coffee shop, the stricter the requirements for personnel and the higher the costs for them.

Some of the staff may be hired on a piece-rate, part-time basis. For some of the work, you can enter into an agreement with specialized companies: culinary companies, cleaning companies, etc.

Documentation

Documentation depends on the legal form. In most cases, organizing an individual entrepreneur is sufficient. The most convenient type of taxes is UTII.

Documentation:

• package of organizational documents;
• necessary contract agreements;
• license (if you plan to sell alcohol).

In addition, you will need a marketing plan. A marketing plan for small establishments may consist only of advertising and a small bonus system for regular customers. For serious establishments, a more thorough approach will be required: advertising campaign, discounts, seasonal fluctuations, etc.

Costing example

Let's give an example of calculation - how much it costs to open a coffee shop in Moscow, profit, payback.

A small coffee shop with 20 seats. Area 50 square meters. Staff - bartender, waiter.

One-time costs

Fixed costs

Income

The markup on coffee in coffee shops reaches 1000%. It all depends on sales volumes. With an average check of 100 - 200 rubles. The number of visitors is 50 – 100 per day. We receive daily revenue: 5 – 20 thousand rubles. in a day. Per month on average: 150 – 400 thousand rubles. This is when the coffee shop reaches operating capacity.

Monthly profit will be: 30 – 50 thousand rubles. Payback period is from one to one and a half years.

The breakeven point in the absence of miscalculations occurs approximately a month to three after the start of work.

90% of people are sure that opening coffee to go is easy. On the one hand, they are right. The only clarification is that you can simply and easily open coffee to go only if you know how to do it correctly. Despite the fact that, in appearance, the to-go coffee format seems simple, like any other business, ignorance of the subtleties and nuances can turn a profitable and promising business idea into an unprofitable enterprise, operating at zero and sucking out the last pennies.

To avoid similar situation you need to know where to start and which stages of the business you should pay utmost attention to.

For example, you need to start by identifying the target audience for coffee to go. By asking yourself who will buy your coffee, you can tailor the design, strategy, and concept of your small enterprise to the needs and requests, interests and desires specific people- your future clients.

The target audience for coffee to go is mainly young people aged 18 to 24 years. In 70% of cases these are girls.

Students, young professionals, low-level managers - these are your potential clients. They value low prices, friendly service, efficiency and social activity. Of course, older people shouldn’t be discounted either; there are also fans of takeaway coffee among people over 50. But if you face the truth, answer yourself the question: how many of these fans will pass by your takeaway coffee outlet every day and how many of them will think about purchasing?

But it is the number of people passing by, coupled with their “quality” (belonging to the target audience) that is the key to the success of a coffee to-go outlet. Finding a place like this is half the battle for coffee to go.

However, we should not forget about something else important fact for business coffee to go. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, people will come back to you and recommend you to friends and acquaintances. This way, you can ensure that spontaneous purchases are reduced and the number of regular customers increases.

We will talk about all these subtleties and other important details further.

Investment size

Opening a takeaway coffee shop can be considered a business with small investments. According to the experience of entrepreneurs who have opened their own coffee points to go, you can meet 200 thousand rubles, and the upper limit starting capital is unlikely to exceed 400 thousand rubles.

This difference in initial capital is explained by ample opportunities to save.

Of course, the amount of funds required to start will largely depend on several large expenses, without which it is simply impossible to open a takeaway coffee shop. Firstly, this is rent, which we will talk about a little later. Secondly - equipment.

Coffee machines for coffee to go

If the flow of customers depends on the choice of rental location, then the ability of the point to quickly and efficiently service this flow will depend on the equipment on which you will prepare coffee.

A professional coffee machine and coffee grinder are the main means of preparing and selling coffee to go.

There is no point in bringing a home coffee machine or even a super-automatic coffee machine to your coffee spot. Firstly, such equipment will not be able to provide the required quality of the product, and secondly, it is not designed for constant and uninterrupted operation. And if the coffee machine breaks down, you won’t sell a single cup of coffee anymore. Remember, the miser pays twice: time wasted, money wasted.

That is why many entrepreneurs try to purchase high-quality, foreign equipment, the cost of which can be 150, 250 thousand rubles, or more. If you don’t have that kind of money, but working with professional equipment is still a priority for you, renting equipment or buying used coffee machines can come to your rescue.

Typically, coffee equipment is provided for rent (even free of charge) by coffee bean suppliers, subject to the purchase of a certain volume of coffee from them. At the same time, they also advise on selection issues necessary list equipment depending on the expected volume of work (for example, single- or double-chamber coffee machines) and provide maintenance and repair of equipment. However, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.

As for used equipment, its purchase will cost no more than 100 thousand rubles.

What else will you have to spend money on?

You will also have to spend money on a sales counter or the design of a rented kiosk. Naturally, when developing the appearance of a coffee to-go outlet, you need to pay attention to ensuring that it attracts attention and attracts glances. Appearance should cause a reflexive desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it, so that a person understands at first glance that you are offering coffee, and not selling donuts or SIM cards...

Returning to the investments required to open a coffee-to-go business, it is also worth mentioning all sorts of little things that are nevertheless important for comfortable work without failures or hiccups.

Purchase of consumables for preparing a variety of coffee drinks - milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase of disposable cups, lids, spoons; purchase of bar equipment.

By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other takeaway coffee owners who purchase unbranded cups.

Step-by-step instruction

Having calculated the required amount of investment in the coffee-to-go business, it’s time to start taking action.

To begin with, register your business legally. It would be best to register yourself as an individual entrepreneur and submit an application to tax office on the choice of the UTII taxation system. This tax will allow you to pay less due to the lack of employees and the small rented area on which the activity is carried out. Taking into account the minimum required area of ​​a takeaway coffee outlet of several square meters you will pay an average tax of about 3,000 rubles. In addition, for individual entrepreneurs on UTII, a cash register is not required, which means you can issue a check only upon request using a regular CPM (check printing machine).

The OKVED code for the coffee-to-go business is 55.30 “Activities of restaurants and cafes.”

Despite this OKVED, there is no need to obtain any permits, since there is no full-fledged kitchen, which means there is nothing for the supervisory authorities to check. All that is required of you is to notify Rospotrebnadzor about the start of activity. You should wait for inspections from the SES only if there are complaints. If you are lucky, you will have your first meeting with inspections only in three years.

Attention to the workplace

It’s worth taking care of ordering a sales stand in advance. It will take at least two weeks to design and manufacture. Provided that you already have a chosen rental location.

The process of installing a counter, bar or kiosk equipment can also cause difficulties and problems that will lead to a postponement of the planned opening date.

For example, you need to take care of proper energy supply in advance. If it is not there, you will have to call an electrician and install an additional line, which will need to be agreed upon with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing the lease agreement. At the same time, the contract itself should not be concluded for a long period: your expectations about traffic may be erroneous and in practice the pedestrian flow will not be converted into buyers and clients...

From coffee to cookies: how to choose a supplier?

Naturally, in parallel you need to look for suppliers of consumables and raw materials.

And first of all, you need to decide on a supplier of coffee beans. If your customers don't like your coffee, everything is lost. Delicious coffee is one of the main components of the success of a coffee to go business. Types of coffee that suppliers can offer, great amount. Your own taste, advice from the suppliers themselves, and analysis of competitors will help you navigate your choice.

If you purchase your own coffee equipment, you will not depend on a specific coffee supplier and the range of varieties offered may be much wider.

Find out whether the variety you choose is suitable for classic coffee drinks, since it is the usual espresso, latte, cappuccino, Americano and mochaccino that you will specialize in. The volume of the initial purchase will depend on the conditions under which you sign an agreement with the supplier, whether you will rent equipment, etc. There is no need to be afraid of numbers of 10 kg or more.

A small 200 ml glass of coffee requires 9 g of coffee, and 18 g for a 400 ml glass.

Thus, the purchased 10 kg of coffee will cost just over 1,100 small glasses of coffee. At the same time, an operating coffee to-go outlet in a passable place sells much more per month.

In addition to the coffee list, it is necessary to create a menu and a list of additional assortments. Will you sell a variety of chocolates and sweets, or maybe ready-made sandwiches or even baked goods?

If the answer to this question is affirmative, you should look for profitable suppliers or partners who could provide you with the required amount of products, usually not too large. You can buy chocolates or oatmeal cookies at wholesale markets and stores, as well as in stores such as Metro, Lenta and Auchan.

Of course, the main component for a coffee to-go outlet will remain coffee as a drink, and various sweets and “snacks” are necessary rather only to increase the average bill and the convenience of the client. You are unlikely to be able to make money from chocolates or pastries. Still, the margin on resale of other people's products is small.

In general, the volume of additional assortment does not exceed 5-7% of turnover.

The assortment of snacks and coffee accompaniments will change - some items will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the operation of the outlet stabilizes and the changes do not entail a sharp decline in revenue.

Barista for coffee to go

An important factor in the success of a coffee to-go outlet is the professionalism and competence of the barista. This person must not only prepare delicious coffee, but also serve customers correctly, communicate with them, and be able to upsell, thereby increasing the average bill. Finding and hiring such a person may pose certain difficulties both at the launch stage and during the first time of working with coffee to go.

When opening their first to-go coffee shop, entrepreneurs often personally stand at the counter and serve their first customers, working 12 hours a day without days off or lunch. But such work on two fronts quickly becomes exhausting. In any case, an entrepreneur will need a replacement or a full-time employee. At the same time, hiring a professional barista is not always possible. Mostly young people who don’t have the slightest idea about how to prepare coffee correctly apply for the vacancy of a barista at a coffee shop to go. She is attracted by the flexible schedule, hourly pay, etc.

Careless young baristas bring their friends to work with them for coffee so they don’t get bored. And instead of working, they organize a booth.

A special feature of working with the staff of a coffee to go point is a high staff turnover - which will only stop when you hire the right person- friendly, honest, hardworking and responsible, who will also quickly master the art of making delicious and high-quality coffee. Agree, such people, especially young ones, are rare today...

Therefore, the future owner of a takeaway coffee will initially be faced with the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one coffee shop to go, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.

One of the options for motivating baristas is bonuses or bonuses for exceeding the sales plan and the absence of comments (a percentage of total revenue or a percentage of each coffee sold above the plan).

But even the motivation system does not protect against unscrupulous workers who do not show up for their shift, create a booth at the point, or simply treat work superficially. The owner of a coffee to-go is faced with the acute issue of monitoring an employee or shift worker.

Alternatively, you can install a surveillance camera at the takeaway coffee shop and thus monitor the employee online.

Regardless of which option for working with staff you choose - carrot or stick - when opening a coffee shop with you, be prepared that at any moment you will be forced to personally stand behind the counter and work as a barista.

If you are planning to open a takeaway coffee shop, know that all your profit will depend primarily on the location. At the same time, choosing a suitable location for a coffee to-go outlet can be one big problem.

A couple of years ago, when no one had heard anything about coffee to go, landlords, especially large shopping and business centers, did not understand how you could make coffee in three square meters and refused to rent. Today, almost all the tasty places in more or less large shopping centers and business centers have long been occupied.

However, the rental market is quite competitive and involves a change of tenants. It's just a matter of price. If you find a sweet spot, but it's occupied, it's worth starting negotiations with the owner or rental department, find out the rental rate and offer to pay more, or convince that your coffee to-go spot can generate additional traffic and attract a certain audience.

By the way, you can open a takeaway coffee shop not only in big cities, where the lifestyle encourages people to do everything on the run, including drinking coffee, but also in non-metropolitan areas. big cities. Moreover, choose a good place for coffee to go in small town It’s even simpler - there are fewer points with high pedestrian traffic in small cities, which means the likelihood of choosing a bad place is reduced.

However, it is still quite easy to make a mistake when choosing a place to rent for a coffee to go outlet. It often happens that a location seems to have high traffic, but it is only possible to evaluate its quality once you start working. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the flow of people, as it should, but “around the corner.”

When considering locations for coffee to go, you don’t need to limit yourself to rental options in shopping or business centers.

Many people dream of opening a coffee shop to make money. This article will help you move from dreams to actions. We will tell you how to open a coffee shop with minimal investment.

Concept Definition

Based on the operating format, coffee shops can be divided into several large groups:

• "island" in a shopping center;
• coffee point "to go";
• coffee shop with seating.

"Island" in the shopping center

This format is convenient because it eliminates most of the issues related to security of the premises, interaction with the Ministry of Emergency Situations, and attracting client traffic. But it usually has the highest rent per square meter. Often this is the starting method for those who want to open their own coffee shop from scratch.

An island will require a minimum of six square meters, which in large cities can cost hundreds of thousands of rubles. In order to understand how effectively a point in this format will pay for itself, you need to decide on the target audience and calculate its presence in a specific shopping center.

Then decide on the conversion and average check. After this, the potential revenue of the coffee shop will become visible. If it is enough to pay all expenses, taking into account the large rent, then placement in a shopping center makes sense.

From experience, in small towns shopping centers are not as crowded, and rental prices are quite consistent with large cities. It is imperative to consider how effective the location will be from a commercial point of view. Perhaps an attractive shopping center will actually turn out to be an unprofitable option.

Coffee to go point

A separate point in the format of a small pavilion, where you can take coffee to go. Typically, the land on which the point is located is leased from the city. Here everything depends on the local authorities.

As an option: look for renting a premises where you can organize the sale of coffee to go through the window opening.

In most cases, an auction is held, the winner of which receives the right to lease the land. For a season, for a year or for a longer period. It all depends on the specific site and municipality.

Rental costs are often low. But difficulties arise with connecting the pavilion to the power grid. Here the approval process can take several months. The government is making efforts to speed up approval procedures, but now they take more than 180 days and officials cheerfully report that this is a very good figure, because previously some facilities could not connect to electricity, gas or water for two or three years.

Therefore, when choosing this option, you need to carefully calculate your strengths and resources. There are many cases where, due to bureaucratic delays, good projects never saw the light of day.

It is worth locating the point in areas with high traffic, only then will the investment pay off.

Step-by-step instructions on how to open a coffee-to-go outlet are almost the same as the steps to open an indoor coffee shop.

Coffee shop with seating

One of the most popular formats, requiring decent investments from the very start. Distinctive feature The advantage of coffee shops with seating is that you can drink coffee not in a paper cup, but in a well-heated porcelain cup.

Average check they are also two to three times higher than at points with “to-go” coffee due to guests who come to relax, drink coffee, and eat dessert.

The main difficulty is to find a suitable premises that will be located near the flow of human traffic and at the same time meet the requirements for public catering facilities from Rospotrebnadzor and the Centers for Hygiene and Epidemiology.

IN major cities this problem usually does not arise, but in small cases be prepared for the fact that most of premises will be ideal for trade, but not for catering facilities.

Using the example of a coffee shop with seating, we will look at all the other aspects of running a coffee business - where to start opening a coffee shop from scratch, and how to make it profitable.

Who are you, our guest?

Understanding which guests will prefer your product is almost half the battle. It is very important to understand the habits of your target audience, their tastes and interests. The big picture The coffee shop's target audience looks like this:

Morning hours

• students hurrying to get together;
• office workers rushing about their business.

Lunch hours

• girls stopping by for coffee. They often refuse dessert with the phrase “We are on a diet”;
• respectable men who decided to discuss their affairs. Most often they order two classic Americanos and leave a good tip;
• students who decided to have a sandwich and coffee. They respond very well to all kinds of promotions and discounts;
• workers from nearby offices. Often they don’t stay in a coffee shop, but take a few glasses of coffee with them;
• mothers with children. They usually meet on a walk and come in for coffee. Children are ordered cocoa or a milkshake. People often ask to make it warm. They prefer latte.

Evening hours

• walking couples. Two coffees to go. Most often a cappuccino or latte;
• couples who decided to sit in a cozy corner. The same two cappuccinos or latte, but a dessert for the girl can be added to them. Guys most often trust the choice of coffee to a girl, but if they figure it out themselves, they order an Americano;
• families with children. Almost always, mother and child find a coffee shop, visit several times during the day, and after taking dad out for an evening walk, they persuade him to come in and have some coffee. The head of the family always pays, and the order always includes desserts for each family member. If the service is good, they leave a tip and come back a month later.

As you can see, each type of audience requires its own approach, and often even separate drinks and desserts. Accordingly, promotions should be separate for each audience.

Determining the target audience will make it possible to competently build a marketing policy, which will lead to the prosperity of the establishment.

What to choose: LLC or individual entrepreneur?

There are many different articles on this topic. My opinion is this: at the start, if there is only one owner, it is worth becoming individual entrepreneur, and then, once the business gets on its feet, create an LLC.

For individual entrepreneurs simpler order registration, accounting is facilitated, there are no particular difficulties with reporting. But the individual entrepreneur is also responsible for his actions with all his property.

In the case of an LLC, the opposite is true. It’s a little more difficult to create, manage and report much more difficult than an individual entrepreneur, but responsibility is only within the authorized capital.

A limited liability company is worth choosing if you are more than one business owner. Then this form of organization will make it possible to clearly state the percentages of each participant and not worry about the division of profits.

Small coffee shop tax form

If in your municipality catering establishments are allowed to switch to the Unified Tax on Imputed Income (UTII), then definitely worth choosing this form taxation.

Pros:

1. Minimum reporting. One declaration once a quarter.
2. Easy to count. You don’t need to calculate revenues and losses, you simply determine the imputed income from the area of ​​the establishment, and the tax percentage from it with all the coefficients.
3. There is no need to purchase cash register equipment.

Minuses:

1. You pay tax regardless of whether you work or not, earn money or are at a loss.
2. Often the imputed income turns out to be lower than the real one. On the one hand, this is good, you pay less taxes, on the other hand, it interferes with obtaining a loan from banks.

Whether to choose UTII or not is up to you.

If you think that this form of taxation is not suitable for you, then you can choose the Simplified taxation system, income minus expenses.

In this case, you will need a cash register with an EKLZ (electronic control tape, protected), with the help of which the tax inspector will determine your income. In addition, you will need to maintain all accounts and invoices with special care.

The tax office likes to refuse to use some acquisitions to reduce the tax base. In other words, 500 liters of milk purchased per month at the nearest store may not be taken into account by the tax authorities for the reason that there is no agreement between you and the store.

In this case, it is better to include in the expenses a column for the accountant’s salary and delegate all “paper” issues to him.

Selection of premises for a coffee shop

Almost 90% of the success of a coffee shop depends on its location.

It is very important to choose those places where there is the greatest flow of people who belong to your target audience. Business centers, educational establishments, walking areas - each such object attracts a specific target audience, on which your revenue depends.

In addition to passability, the room must comply with the standards of the Sanitary and Epidemiological Station: be equipped with a toilet, exhaust hood, etc. In addition, Fire Supervision makes its own demands. When preparing to open an establishment, don’t be lazy, visit these organizations and check the list of requirements. It is updated frequently.

A seemingly suitable premises must be carefully checked and the theoretical number of sales per day calculated. To do this, you need to make several time slices, counting how many people who correspond to the target audience pass by the future coffee shop. An hour in the morning, at lunch and in the evening. After that, you will have an average number of people who pass near you every hour.

The conversion, derived empirically for different premises and types of coffee shops, varies from 1 to 3 percent. Taking approximately one and a half percent of the number of people passing by, you will get the theoretical number of sales per day.

Coffee shop equipment

To easily start a coffee shop, there is one very interesting tool. Instead of buying a coffee machine and coffee grinder, you can rent it. Coffee supply companies are happy to rent equipment on the condition that you purchase coffee only from them. In this case, you save about 250 thousand rubles at the start.

In the future, if the coffee shop’s business goes well, it makes sense to buy its own equipment. In this case, you will immediately reduce the purchase price of coffee and get the opportunity to talk with suppliers about other conditions for purchasing.

All other equipment can cost 150-200 thousand.

• coffee machine - 0 rub.
• coffee grinder - 0 rub.
• mixer for milkshakes - 8,000 rub.
• ice maker - 12,000 rub.
• mini-refrigerators for milk - 24,000 rub.
• refrigerator for consumables - 20,000 rub.
• grill for sandwiches - 12,000 rub.
• display case for desserts - 30,000 rub.
• microwave oven - 5,000 rub.
• oven for desserts - 7,000 rub.
• thermopot - 4,000 rub.
• automation system - 35,000 rub.

Total 157 thousand rubles.

That's all you need to open a small coffee shop. By adding repairs, rent and purchase of consumables to this amount, you will understand how much it costs to open a coffee shop according to your plan. In practice, this is already a business plan for opening a coffee shop. All that remains is to decide on the remaining expense items and begin to act.

Coffee shop furniture

In a coffee shop, you immediately need to decide what kind of furniture will be.

From experience, it is best to use tables for 4-6 people, instead of small tables for two.

We realized too late that the girls, even if they came together, took up four places. It's all about women's handbags, which are given a special place. Therefore, it is better to foresee this in advance and use large tables.

There is a rule: if you want guests to quickly come in, take their order and not stay in the room for long, put chairs.

If you want the guest to sit longer and place an order several times, put sofas. This is also true. Tables with sofas have a higher average check, while tables with chairs accommodate more people.

Furniture should be taken non-staining so that you can easily wash away the footprints of children, whom parents place directly on the sofa, from footprints. ballpoint pens, which are left by students and from coffee stains. You can't go anywhere without this.

Coffee shop staff

To operate a small coffee shop you will need two baristas and two waiters. You also need to have at least one barista and waiter as a replacement, so that in the event of illness or unforeseen circumstances in the life of one of the employees, the enterprise continues its work.

Recruitment should begin two to three weeks before the opening of the coffee shop. Baristas can be hired from outside or trained on your own.

It is important to understand that the barista profession is one of the few where the quality of the drink radically depends on a person’s passion for his work.

How to teach?

First of all, theory. Baristas should study the book “The Barista Bible,” which explains in detail what types of coffee there are, where they grow, how they are processed, how they are roasted and prepared. Theory will create the basis for practice.

For the practical part, it is better to invite someone who is already a barista. In theory, you can understand how to make coffee, but in practice it is very difficult to independently implement the acquired knowledge.

A few hours of practice with someone who understands the proper way to brew espresso and froth, and your future barista can slowly and flawlessly begin making his first test batches of coffee.

If a person does not show interest in his work, does it correctly, but “without a soul,” believe me, he will probably make delicious coffee. But no one will come to him.

For most coffee shop regulars, the barista is a magician who can assemble a drink exactly the way the guest wants it. To do this, the barista communicates with guests, gets opinions on drinks and cocktails, makes changes to the menu and invents new drinks.

The situation with waiters is a little simpler. High-quality service is the strict implementation of all instructions and a unique “feeling” of a guest that comes with experience.
The waiter, who has many satisfied guests behind him, always feels what the guest wants to say, order and do.

Therefore, it seems to us that the waiter is guessing thoughts. In fact, he simply knows what we want to order based on our previous orders or passing phrases thrown out while studying the menu.

Make it up for the waiters step by step instructions how you want them to serve guests. How they greet, how they smile, from which side they approach, how the menu is served, and so on.

The more detailed you describe everything, the more accurate the waiters’ actions will be, the better the service in the establishment will be.

How to motivate?

Salary motivates only up to a certain threshold. Above the individual level, a person ceases to perceive a bonus as gratitude for outstanding achievements in work and takes it for granted.

Set a small salary, add a bonus, organize competitions between baristas and waiters. Clearly state what you reward financially and what you deprive of money for.

Once clear rules of the game are established, the system will stabilize. But all this is just monetary motivation. It is effective, but in the short term.

Open up new horizons

Help employees grow and develop. This is one of the most powerful incentives for young people. The feeling that you are not just working as a barista in a coffee shop in a town of 700 thousand people, but that you are constantly developing as a professional in your field, it spurs you on and forces you to be better every day. And this is what binds the employee to the company.

Form an effective team

There is nothing worse than going to work where you are satisfied with everything except the team. In this case, professionals are the first to lose motivation. It is important for them that the team supports each other, achieving new results together.

Sometimes you have to fire professionals high level because they couldn't find mutual language with a team, sometimes you have to call each rebel “on the carpet”, trying to understand the reasons for such behavior.

If the leader has enough strength and patience to gather different people into one effective effective mechanism, then this team will be able to work with virtually no participation from the manager. It is very important to be able to remove yourself from business processes. We will return to this later.

Coffee shop suppliers

In any business, suppliers play big role. In our case, they supply equipment free of charge and supply the coffee shop with everything necessary for work. For them, coffee to go is a business where they earn money through your efforts.

• equipment;
• raw materials (coffee, milk, water);
• consumables (cups, stirrers, bags, chemicals);
• Dessert.

It is better to search for equipment suppliers on the Internet, and then look at the results of contextual advertising. If the supplier company can afford to spend a budget on advertising on the Internet, then it understands modern trends and will be on the same page with you.

Coffee for the machine is selected either based on the equipment supplier, or thanks to useful contacts at various events dedicated to the hospitality industry. Exhibitions of this kind often feature well-established suppliers.

The supply of milk and water should be adjusted based on the territorial proximity of the companies supplying this type of raw material.

You need a lot of different consumables. The key parameter here is the price-quality ratio.

Desserts are a separate issue. On the one hand, local confectionery shops are good because they can deliver everything fresh and on time. On the other hand, the same desserts can be bought much cheaper in any store in your city.

Not every confectionery shop will make certain quantities to order just for you. We have to look for other options. Companies involved in supplying food to various restaurants perform well in this case. They have a wide variety of high quality desserts that you can't buy in a store.

Desserts are usually delivered extremely frozen at a temperature of minus 18 degrees. In the morning, the shift moves cheesecakes, Viennese waffles and other desserts from the freezer to the refrigerator. Within three to four hours, desserts undergo a defrosting process, after which they are ready to serve. Fresh, beautiful and unique.

How to ask for a discount or deferment

Never hesitate to ask what discounts and promotions the supplier currently has, and what kind of discount he can provide. Managers often have a special threshold system of discounts for each type of client.

Perhaps you could get the same desserts a little cheaper than you do now. Even ten rubles a day turns into almost four thousand over the course of a year. And this is very good.

In the same way, find out about deferred payments. A kind of commodity loan, in which you take goods for sale, and after some time you pay for it. During the period of establishment of a coffee shop, deferred payment can be very useful.

Calculations

In order to competently create a menu, you need to know the cost of each drink and the minimum price at which it can be sold at your potential level of attendance.

Each cup includes rent, salary, taxes and other expenses, so it makes sense that the more cups sold per day, the lower the percentage of additional expenses in each of them.

The cost of a cup of coffee based on raw materials is determined based on the cost of the main components.

Let’s say you buy a kilogram of coffee for 1,600 rubles. There are from 7 to 9 grams per serving of espresso. During operation, the grinding may change slightly due to changes in room humidity. Therefore, for convenience, we will consider the rounded version - 10 grams.

Therefore, to prepare one serving of espresso, grains worth 16 rubles were spent.

If we want a cappuccino, we will add 200 ml of frothed milk to the espresso shot, which, at a price of 65 rubles per liter, will cost us 13 rubles.

The total cost of raw materials for making cappuccino is 29 rubles.

Now this cost must include rent, salaries and other expenses. This is determined by summing up all additional expenses for the month and dividing by the number of receipts per month. By selling below this value, you are operating at a loss.

We need to strive to either increase the number of receipts or reduce expenses.

Interaction with regulatory authorities

As long as your business is small and you don’t break any laws, you don’t have to worry about someone coming to you with a surprise inspection. The tax authorities are interested large objects with millions of revolutions. But in order to sleep peacefully, you need to fulfill a number of conditions.

Tax

• register as a UTII payer in a timely manner;
• file returns and pay taxes on time;
• enter into agreements with your employees.

Rospotrebnadzor

• notify through the State Services website that you have started your work in a catering facility at your address.

Center of Hygiene and Epidemiology

• conclude an agreement to conduct inspections;
• pay for inspections and eliminate discrepancies;
• conclude an agreement for the removal and disposal of waste.

Three years of verification will not bother you, only unless someone files a complaint against you. In this case, employees of any department are obliged to react and conduct an unscheduled inspection.

You must be present at it, and there must be attesting witnesses with you. Please read the inspection protocol carefully and make comments and additions if necessary. Get a copy of the protocol in your hands.

A law recently came into force according to which entrepreneurs will not be fined for the first violation, but will be given an order to eliminate the violations. This measure should have a beneficial effect on the economic climate as a whole.

Advertising

Monthly from the coffee shop budget you need to allocate at least 10% to advertising.

From experience, even if there is a great product, but there is no advertising, there will be no sales.

A little earlier we talked about the fact that a suitable offer is very important for each target audience. Then the response to the advertising campaign will be maximum.

When choosing a promoter, be sure to tell him who the target audience is, so that leaflets are distributed not to everyone, but to those who fit the template. As a result, conversion from leaflets can reach 3-6%.

Many people pass by your coffee shop every day, but do not pay attention to it. We all walk in our own thoughts, from which something interesting, bright, unusual can pull us out. This is exactly what your billboard or pillar should be like, located near the coffee shop.

Groups and accounts on social networks allow your potential audience to comfortable conditions see your premises, assortment, read prices and reviews. Based on experience, more than 30% of the audience learned about our coffee shop thanks to social networks. The leader here turned out to be Instagram, from which five to ten people came every day.

Guests

Each guest needs a different approach. Some people prefer not to be asked any unnecessary questions and to quickly make their favorite drink. Others constantly doubt and ask the barista to come up with something just for them.

Attention to every desire allows us to create a high-quality service.

Here are some rules for excellent service.

1. Don't try to make money off a guest.
   It sounds strange, especially considering that the essence of business is to make money. But there is one important point here. Can be received one time per guest a large amount and never see him again. And you can build long-term relationships. Just count who brings more money to the establishment: a guest who drinks one espresso for 90 rubles every morning five days a week or a guest who comes once a month and orders for a thousand rubles? The first guest brings in almost twice as much revenue. And the second one may not come again.
2. Ask the guest .
   It is very unpleasant when the waiter begins to force his choice on the guest. It's off-putting. Find out what the guest’s tastes are, what he prefers and what he doesn’t like. Based on his answers, you can easily select the appropriate drink and dessert that will satisfy the guest.
3. Remember the guests' choice .
   There is nothing more ideal in the work of an establishment: when a guest arrives, the barista asks: “ As always?", and the guest nods with a smile. The guest feels at home here. And no matter what the coffee shop located next door offers him, he will remain faithful to his beloved, because here they know what needs to be done after the phrase: “ As usual for me».

On the one hand, everything looks very simple. But in reality, it is possible to introduce high-quality service only with competent work with waiters and baristas.

If the team has created a comfortable atmosphere for work, the employees themselves will make every effort to make the guest as comfortable as they are.

Loyalty system

In order for a guest to become a regular, he needs to be interested in something.

Don't waste money on bonus cards. The easiest way is to provide a 10% discount for bonus card holders. But the accumulative point system is much more effective when a guest buys some drinks, collects points, increases his rating, and exchanges points for prizes and gifts.

Game elements always work very well in a guest service business.

How to deal with negative reviews?

As correct as possible.

Remember the rule: one satisfied customer will bring a friend with him. And one dissatisfied person will turn several dozen people away from you.

In our practice, there were also negative reviews. It is not enough to remove the objection; the person will still remain dissatisfied. We need to transform negative into positive.
For example.

Anna: " Yesterday I was in a coffee shop, I didn’t like that the cappuccino they brought was warm and not hot. »

In this situation, the guest is wrong. Hot cappuccino is served by non-professionals who “burn” the milk. The guest is accustomed to this terrible drink and believes that this is correct, because large, reputable restaurants cook this way. What should you say in this situation?

Administration: " Anna, hello. Unfortunately, we have not yet been able to change the stereotype that a proper cappuccino must be very hot. Believe me, we prepare coffee according to all world rules, attracting winners of all-Russian coffee-making championships to train baristas. To convince you of this, we invite you to a free tasting. We will prepare coffee in two ways: the way professional baristas prepare it and the way they are used to serving it in many establishments in our city. By comparing two drinks, you can draw objective conclusions, and then tell about it with another review. We are sure that you will choose more delicious coffee)) »

Don't blame your guest for not knowing what proper coffee is. It's not his fault. Better yet, help him taste some truly delicious coffee, and this guest will become your biggest fan, convincing everyone that you make truly high-quality coffee.

Budget

Coffee shop expenses consist of several categories: raw materials, rent, salaries, taxes, advertising, etc.

It’s worth creating a budget right away, from the first day the coffee shop opens. You will be able to immediately track your revenue, average bill, potential profit, and from there you can distribute funds among budget items.

You need to put aside for rent immediately, in equal shares, making this amount inviolable.

Otherwise, you may end up in a situation that we often found ourselves in in our project. There is money, but everything is invested in goods. There are enough supplies, but not enough for rent. To prevent this from happening, keep records and make purchases not from the funds that you have on hand, but from the amount of available funds minus rent, payroll, and other things.

There is no need to look for a specialized program for creating a budget for a small coffee shop. Excel is yours best friend. Especially if you understand its basic formulas like SUM, AVERAGE, IF, etc. Spending one day creating a powerful budgeting program in Excel will give you a much deeper understanding of all the processes that take place in your coffee shop.

Business processes

Every business has a certain procedure for dealing with each situation. In most cases, these principles are conveyed verbally. It usually looks like this:

“When a guest comes in, come up and ask if he wants to order something right away or later.”

A company that is aimed at growth and development prescribes all processes for each situation. The employee must clearly know what he needs to do if the guest wants to pay with a card for different bills and what to answer the question: “Why don’t you have alcohol.” All these situations are formed into a special set of rules.

In addition, it is important to write down instructions for employees on opening and closing shifts. Each step should be described in detail so that even a novice working in a coffee shop for the first time can figure out how to close a shift and hand it over to those who will work the next day.

If you understand that you can trust your team, then there is a second way to describe business processes.

You can create basic instructions on what needs to be done in the morning, how to order a delivery or process a return. And then you need to start forming the general attitude of the company.

What will you do if you accidentally spill your coffee on a guest? Surely, apologize, find a way to replace his shirt and offer coffee at the establishment’s expense.

Will your waiter be able to do the same if he makes such a mistake?

Give your employees some freedom of action and then job descriptions, describing literally every step, simply will not be required. Employees will think about what you would do in such a situation and do the same.

As a result, you will be happy with how efficiently your team is performing.

Removing the owner from the processes

One of the most important stages in the life of any business - this is the owner’s escape from routine and routine.

If without your attention the enterprise does not work, all processes stop and revenue falls, then this is the wrong business.

The manager’s task is to be above all processes in order to understand where the company is going.

To do this, you need several important components:

• a team that has the authority to carry out current activities (list of suppliers, access to certain financial resources, proven scheme for working with guests);
• clearly defined regulations for employee activities.

If these two points are met in your business, then you will be able to start the machine so that it continues to feed itself, forcing it to rotate again and again.

After this, the owner will have the opportunity to solve global issues of development of the establishment. He will no longer be immersed in routine, the business will cope on its own.

Unfortunately, in Russia, business owners have very little trust in their subordinates, seeing everyone as lazy and a potential thief.

As a result, the employee understands what is expected of him and begins to meet the expectations. And the manager then declares: “I told you, they are all stupid lazy people who cannot be relied on.”

Most people like to be trusted new level responsibility. This gives a feeling of importance to the company, helps it grow and develop. The output from the employee increases significantly. But not all business owners understand this, so the situation is changing very slowly.

Franchise formation

Any business has four development options.

1. Make a stable profit and feed the owner for several years. Then lose part of your monthly revenue and be either closed or sold to other hands.
2. To achieve payback and be sold into other hands, immediately bringing the original owner a decent amount, which he invests at his own discretion.
3. Come to expansion using your own resources or by selling a franchise
4. Go bankrupt and close down.

We will consider the third option.

It's important to understand a few things. Franchising is a logical stage in business development, but at the same time, franchising is a separate line of business, completely independent from the main establishment.

In other words, it won’t be possible to have one of your employees make phone calls and offer everyone a franchise. This is a separate area that requires serious costs at the stage of “packaging” the business, its promotion, sale of the franchise package, and support of franchisees.

Stages of franchise formation

1. Preparing your business for packaging.
   1. Prescription of all business processes and regulations.
   1.2. Preparing everyone technological maps and instructions.
   1.3. Registration of all marketing campaigns.
   1.4. Complete revision of the corporate identity.
   1.5. Trademark registration.
2. “Packaging” a business into a franchise.
   1. Obtaining rights to a trademark.
   2.2. Formation of a book on operational business management.
   2.3. Creation of a commercial proposal.
   2.4. Creation of a management company.
3. Franchise promotion.
   1. Creation of a website or section on the website dedicated to the franchise.
   3.2. Website promotion using contextual advertising, thematic blogs and forums.
4. Selling a franchise.
   1. Processing applications using a call center.
   4.2. Conclusion of a commercial concession agreement.
   4.3. Training future franchisees in the basics of running your business.
   4.4. Assistance in opening a facility under your brand.
5. Franchisee support.
   1. Supply of equipment and consumables through the management company.
   5.2. Assistance in organizing marketing events.
   5.3. Revenue control and analysis, achieving payback.
   5.5. Promotion of the brand in general.

As you can see, the formation and sale of a franchise is a separate area that requires time, effort and money.

There are a lot of low-quality franchise offers on the market, in which more than half of the required stages are missed.

As a result, it often happens that a person pays money for a franchise package, but simply receives the right to use the name and several templates to create his own advertisements. This is the wrong approach and everyone suffers. The owner of the trademark suffers image losses, and the entrepreneur who decides to open under this brand loses effort, time and money.

Finally

Opening a coffee shop from scratch, forming a loyal audience, setting up all processes and putting the owner out of business is not easy.

It will take a lot of effort to launch even such a small business as a small coffee shop. But it's worth it.

By starting with a small investment, an entrepreneur can gain invaluable business experience and then scale it up to a larger project.

Try it and everything will work out!

Do you want to do restaurant business, but don’t have experience or money? Try starting with a coffee shop. Open a small coffee shop from scratch It’s not difficult - absolutely anyone can do it if they want and believe in success. It will give you an understanding of how to work with clients correctly, how to maintain registration and accounting, how to calculate profits and make plans for the future. In the future, you can build a chain of your own coffee shops or switch to a full-fledged restaurant business.

Why a coffee shop?

A coffee shop is, in fact, the same catering establishment as a restaurant. The only thing is that it is designed for other clients. The main thing here is comfort, a quiet, unobtrusive atmosphere, a classic menu and affordable prices.

The coffee shop should be cozy and beautiful

A cafe should be a pleasant place to sit alone with your thoughts, gather with friends, or relax with your family. The main assortment here is invigorating, aromatic coffee and various desserts to go with it. It should smell nice in here, there is no need for alcohol or loud, flashy music. This is an atmospheric place for mental relaxation.

What's on the menu?

The basis of the menu: coffee. Delicious, natural, cooked different ways. Various desserts, cakes, light sandwiches or pancakes are served with coffee. As a rule, coffee shops do not have a very extensive menu - a dozen types of coffee, a dozen desserts. Expanding the assortment towards various salads, pizza, sushi will simply kill your atmosphere and turn a cozy establishment into a walk-through yard. Although some coffee shops may serve teas and even wine to customers in small quantities.

French type establishment

This is a classic European establishment. Tables with white starched tablecloths, expensive porcelain cups and saucers, and heavy metal spoons for dessert are popular here. Here you can sit pleasantly, take a break from the bustle of the city, relax after work, or have a business meeting with colleagues. French-style establishments usually have an excellent selection of pastries and desserts; they also serve alcohol and various cold appetizers.

Classic French style coffee shop

American style establishment

Everything is much simpler here: no stiffness or luxury. Everything is as practical as possible and designed for speed of service. There are no alcoholic drinks, smoking is often not allowed, and the interiors are simple and minimalist. Coffee will be served to you right at the counter. The assortment may also include various pies, tea, syrups, pancakes, cookies and other sweet treats.

Mobile coffee shop

Although this is not exactly a coffee shop, it is worth noting as separate species business. This is the simplest option how to open a coffee shop from scratch. It can bring excellent income, and its costs are several times less than for a building. To organize such a cafe you will need either a special car or a small minibus. In addition to coffee, you can start producing baked goods and various packaged cakes. Such mobile units will be relevant under office buildings, in passage places, near dormitories, various organizations with a large number of employees. Experts note that the return on investment for this type of business can reach 300%.

Confectionery

A confectionery shop goes well with coffee sales. If you equip a small room with 3-4 tables and offer customers high-quality coffee, then your revenue will definitely increase. People will not only buy desserts with them, but also eat them on the spot. The confectionery shop can also organize the sale of juices, ice cream, sweets, etc.

Note:with proper business organization, the number of customers in a confectionery shop increases by 50-60 percent after the launch of a coffee shop.

A pastry shop is a great place for a coffee shop

Establishment in a small town

Some people think that a coffee shop is only profitable in big city. But this is not true. In small towns, coffee shops feel quite confident. The main thing is to choose the right place and create a good assortment.

Advantages:

1. The opening will clearly not go unnoticed, since even in cities with 50 thousand people, each establishment is discussed among people.
2. Low rent. In small towns, rent is low - this will always allow you to stay in the black.

Flaws:

1. Low markup. In small towns, income levels are usually low, so few people will buy coffee at Moscow prices.
2. Low cross-country ability. In order for you to always have customers, you must sell only high-quality coffee and desserts, and also do not forget about comfort.

Note:Many businessmen try to increase their income by selling beer and alcohol in the cafeteria. This is strictly forbidden - profits will indeed increase, but only in the first stages.

Then people will simply stop going to drink coffee where others drink beer, and your establishment will turn into a classic diner.

Establishment in a shopping center

This best option of all possible, but it is often associated with high costs. What do you need to open a coffee shop? in a shopping center? Conclude a rental agreement with him. Prices here will be very high, but traffic is also high. People don't stay in these cafes for too long, so you will get a lot of new customers and orders.

The main thing in a coffee shop is style and comfort

Where to open?

The main thing in the coffee business is the right place. You need traffic and a large number of people. Office premises, universities, shopping centers, public places, stations. The best option is a small separate room on the ground floor, with access to the main street, with display windows and a bathroom. If the premises allow, it can be divided into two rooms - one for children/family, the second for business. The presence of a free area nearby will also be a plus - in the summer it will be possible to equip tables here and open a summer area.

What should you buy?

Where to start opening a coffee shop? Your establishment must have:

1. Coffee machine.
2. Coffee grinder.
3. Mixer.
4. Fridge.
5. Microwave.

Also optionally, a baking cabinet and a freezer can be installed for storing semi-finished products. Where can I get all this? Can be bought or rented. Below we will look at several methods.

Where to get coffee

There are no problems with this - in Russia there are a huge number of companies offering high-quality coffee at affordable prices. You need to constantly monitor the quality of your coffee - this is your income and reputation. It is very easy to lose both. Be sure to try the purchased raw materials and evaluate the degree of roasting of the grains. Write advertisements on thematic websites that you are looking for a supplier - you will instantly be inundated with applications. Study reviews of your future partners and offer them long-term cooperation - they will certainly offer you preferential prices and interesting conditions, demanding in return that you work only with them.

Note:you will need to purchase several types of coffee at once - you will not limit yourself to just one. You should offer customers at least 4-5 coffee options.

The main thing in a coffee shop is quality coffee and desserts

Paperwork

First of all, you need to register with the Federal Tax Service and receive a license 55.30 called “Activities of cafes and restaurants.” Then it all depends on the room. There are three options for the development of events:

1. Previously, there was already a cafe or restaurant on this site. In this case, you will only need to sign a lease agreement.
2. You are buying a premises that already had a catering establishment. It will be necessary to re-register documents in a new name.
3. This room was not used for catering. In this case, you will need to obtain technical conditions for opening, transfer the utility network diagram to the relevant structures, and obtain approval documents from the sanitary station and fire department.

In any case, you will have to write an application for opening to Rospotrebnadzor, contact the service Fire Safety and SES. This process is quite long, but you can’t start without it. Making out documents for opening a coffee shop, you can At the same time, work on renovating the premises and preparing health certificates for yourself and the staff.

Staff

By the way, about the staff. There are two development options here:

1. This will be a family business. That is, you or your relatives will work in the cafe.
2. Classic business. You will have to hire at least two salespeople who will work in shifts, as well as possibly maintenance staff.

If you are opening a mini-coffee shop, then it is better to go with the first option. At least at first, this will significantly reduce costs.

Franchise

One option to open your own cafe is a franchise. You will not need to buy equipment or look for suppliers - all this will be provided to you by the parent company. She will also advise you on any questions and help with registration. This is the optimal balance between price, quality and risks. When working through a franchise, your cafe will pay for itself in 18-36 months.

Franchising is a great way to quickly start a business

Cafe design

If you are not working under a franchise, then you will need to develop your own design for the coffee shop. Remember to focus on convenience and coziness. It is advisable to use warm colors and try to make the cafe “homey”, so that people subconsciously want to stay in it as long as possible.

Advertising

Any business requires promotion. External advertising is suitable for opening - creating a sign, printed materials, perhaps even a small presentation. Then you should advertise on the Internet, on various thematic forums, and on discount sites. Don't forget about interesting flyers. You can also create your own website and post a menu on it. This helps to attract a large number of customers.

Business plan

We have listed the main points you need to know to open. Now let's look at an example coffee shop business plan to understand how quickly she will fight back. The calculation is made for a small hall with an area of ​​50 square meters / 20 seats.

1. Hall rental - 50,000 rubles per month.
2. Equipment - 150,000 rubles.
3. Furniture - 50,000 rubles.
4. Raw materials - 50,000 rubles.
5. Related products - 10,000 rubles.
6. Advertising - 10,000 rubles.
7. Other expenses - 10,000 rubles.

The costs of registration and staff salaries are not taken into account here, since these amounts can vary greatly. And the rent of 50 thousand is also not a constant number - it all depends on the location.

Now let's calculate the income. The average bill for a coffee shop is 150 rubles. This price includes a cup of coffee - 80 rubles. and dessert 70 rub. To prepare one cup you need 7 grams of coffee, that is, about 140 servings per kilogram. 1 kilogram of high-quality coffee now costs 1,200 rubles, that is, if you sell it, you will receive at least 11 thousand. The normal traffic volume for this type of business is considered to be 120-140 people per day (1 kilogram of coffee). This means that you will receive approximately 20,000 rubles per day, and 600,000 per month, respectively. As you can see, it’s quite profitable. As a result, you will reach the payback period for your business in about one and a half to two years.

A coffee shop is comfort nice smell and soulful atmosphere

You can significantly reduce costs by not buying a coffee machine. Very often it can be rented from a coffee supplier. In return, he will require you to buy at least 10 kilograms of products from him per month, but you will use up such a supply in a maximum of two weeks.

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