Carrot and stick method: an outdated method of motivation or an effective tool? Whip or gingerbread.

Here we will talk about the carrot and stick method in relationships, and that the carrot and stick method in relationships uses the ego!

Naturally, this principle cannot be used outside of relationships, only in relationships between people and animals it is used.

We have all heard about the carrot and stick method. Almost all of our society and the whole world is built on this method. It is about reward and punishment. This is how animals are trained and children are raised. We do the same at work. The bottom line is to praise a person when he does something that we like or punish when a person does something that is unacceptable to us.

We all want to be praised (or rather, not us, but our ego, which craves. From praise, the ego grows in size and swells, becomes important, heavy and awkward, and from criticism it deflates and is still offended. When a person becomes himself or on the way to himself, he is not upset by criticism, and if it carries a constructive grain, he accepts it and improves, and if not, just don’t worry. any shocks.

Therefore, do not be offended by criticism and do not lose yourself in praise, but at the same time try to criticize less, and if it
necessary, then first of all praise the person, and then proceed to criticism, then it will be better perceived by people. In addition, when criticized, usually the other person's ego either defends itself, justifying itself, or attacks you, trying to
find flaws in yourself and blame you for your failures.

Remember that there is nothing "bad" in wanting to be liked, nor is there anything "wrong" with people's approval, however, it is your ego or not-self that craves it. Only the ego strengthens its position through approval in the eyes of other people, the true self is always looking for perfection in its own actions and feelings, and does not need approval.

In the very relationship between a man and a woman, the carrot and stick method is used for only one purpose, to manipulate the partner. This of course, the ego always wants to control others, always something from others, tries to control the partner.

We do not recommend using this method at all, but if it cannot be avoided at all, then you can use the carrot and stick method when praising, and do it sincerely and from the heart so that the person is pleased, but if you flatter then it makes you ego, then the other person's ego will respond.

Remember that only the ego in you sees the ego in others.

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in management great importance it is also given to taking into account the levels of motivation. At the level of satisfactory behavior, employees reach the minimum that is acceptable to management. Some workers, not without success, balance between the desire to limit the quantity and quality of their labor efforts and at the same time avoid trouble. Some managers motivate employees to work at this level (such employees are convinced that their current job is a simple exchange of their time and energy for the money they need to live). If motivation has taken this form, it is a signal that management's attempts to get employees to align their goals with those of the organization have failed. Employees motivated at this level are unlikely to be satisfied with their jobs, managers, and the company as a whole. Hence absenteeism, staff turnover are real.

For those employees whose level of motivation is characterized by excellent behavior, work is a desirable part, the meaning of life, which brings rewards and satisfaction. Studies have shown that employees do not usually work in full force and save some of their energy, and give it their all only when they are sure that their additional efforts will be properly appreciated and rewarded. At this level, not only material incentives, but also moral ones are valuable for employees. The task of the manager is to ensure that workers can meet the full range of their needs in the process of work in exchange for their energy and labor productivity.

Questions characterizing motivation are quite versatile, they relate to the essence, content and structure of motivation, as well as the essence, content and logic of the motivation process itself. In principle, a person's motivation for activity is presented as a system driving forces that motivate a person to take some specific action. These forces are outside and inside a person. They encourage him to consciously or unconsciously perform certain actions. The connection between such forces and human actions is based on a very complex set of interactions, which is why different people react completely differently to the same impact from the same forces. A person's behavior, his actions are also capable of influencing his reaction, as a result of which the degree of influence, impact, as well as the direction of behavior prompted by this impact, can change.

Motivation can be represented as a combination of internal and external driving forces that encourage a person to activity, they determine the scope and forms of work and give it a clear orientation towards achieving fixed goals. The impact of motivation on human behavior is associated with many circumstances, largely individually, can change under the influence of feedback from human activity.

In the concept of motivation, the following aspects are especially important:

The definition of what in human activity is directly dependent on the motivational impact:

Identification of the ratio of internal and external forces:

Correlation with the results of human activity.

The motive calls certain actions individual. The motive is "inside" it, has an individual character, is associated with a variety of external and internal factors, as well as with the action of others that arise along with the existing motives. The motive induces a person to action, but also fixes what and how to do. If some motive causes actions to eliminate the need, then different people they can be completely different, even if the need is the same. A person is able to influence his motives, limit their action or even eliminate them from his motivational potential.

Motivation is the process of influencing a person to induce him to specific actions by awakening certain motives in him. Motivation is the core of human management. The effectiveness of management is largely determined by how successfully the motivation itself is carried out.

The concept of motivation as a set of forces that encourage a person to carry out activities with the expenditure of certain efforts, at a specific level of diligence and conscientiousness, with the necessary degree of perseverance to achieve certain goals, becomes obvious. An interesting question is the relationship between "intrinsic motivation" and "external motivation". » . Human activity is influenced by motives arising from the closed interaction of a person and a task, but it happens that motives arising from an open interaction between a person and a task ( external environment involves motives that encourage a person to solve a problem).

In the first case, motivation is called "intrinsic", because the motives are generated directly by the person facing the task. An example of such motivation may be the desire for a specific achievement, for the completion of work, for knowledge, etc. Otherwise, the motives of activity associated with the solution of the problem are caused by external influences. Such motivation can be called "external". Here, motivation processes act as such (payment for work, orders, rules of conduct, etc.).

In life, there is no clear distinction between "intrinsic" and "external" motivations. Some motives in some situations are generated by "intrinsic" motivation, and in others - "external". Sometimes the motive is simultaneously generated different systems motivation. Hence, management should rely on the "external" type of motivation, but taking into account the emergence of "internal" motivation.

Motivation has a great influence on the performance of a person's work, his production duties. However, between motivation and the end result labor activity there is no direct relationship. Sometimes a person who is focused on the quality performance of the work entrusted to him has worse results than a person who is less or even poorly motivated. The lack of a direct connection between motivation and the final result of labor is due to the fact that the latter are influenced by many other factors, in particular, the qualifications and abilities of the employee, his correct understanding of the task being performed, the impact on the work process from the environment, etc.

Method "Carrot and stick".

The “Carrot and stick” method is the very first concept of motivation, it originated in ancient times, and has existed throughout the history of human development. The main meaning of this method is revealed in its name: for the work performed, a person receives a reward (in ancient times, food, now a salary), for unfulfilled - punishment (corporal punishment, reprimand, deprivation of bonus, deprivation of salary). This method is ineffective in modern conditions, since, firstly, it does not imply self-development of the employee, increase in productivity on his own initiative, advanced training; and secondly, the moral and social development of a person has reached such a level when the employee will not tolerate moral, and even more so material infringement of his needs, and in the event of such manifestations, he will quit. Although this method is not effective and has long been outdated, it was widely used in routine, monotonous, monotonous operations in Soviet time. At present, the “Carrot and Stick” method can be traced in the following remuneration scheme: this is remuneration based on the principle of a percentage of sales, sold a product - received a certain percentage of the transaction amount, did not sell - you do not receive money.

Whip or gingerbread? - The old dilemma...
Here, as it were, in the choice not to be mistaken.
After all, with a whip you can cut off problems,
And accidentally choke on a gingerbread.

Zulnora

Life presents a stick and a carrot.
Yes, but it's hard to breathe.
From all the blows that inflict,
Alas, no more escape!

Backhand beats with disgust touching,
And then he suddenly caresses his cheek,
Now you live with a smile fearing
Your whole life is a whirlpool in the river.

Whip and gingerbread. Whip
And then sweet gingerbread.
With a whip and a sweet cheesecake ...
And if with a whip and drying,
Whip and crust dry?
But the option is very bad,
When the fate of the meek creature -
Whip and whip, whip, whip.

Miller Larisa

Which is better: gingerbread or whip?
The question, how significant is so eternal,
Of course, the whip: the careless cries,
Of course, gingerbread: the rogue will shout.
And there is no answer, it's stupid to argue,
Who cares more
Whose spark will swell into a star,
What will be sweetness, pain wine ...
Again, the question is, why?

Glory

Our age is both generous and cruel, -
Pampers with a stick and a gingerbread!
Crickets who know their hearth,
That whip, as a rule, bypasses.
Who licks the gingerbread of being
In a dry, comfortable looking glass,
Not tasting, not chewing,
Silently swallows what was given ...

But there are others, fireflies.
They pave their way
And set up beacons
And, without fear, they argue with fate,
And light the way for others
With his whipped back...

Only the gingerbread seems expensive,
Kohl is unfamiliar with other “food”.

Olga

Yes, the stick and the carrot are antipodes.
Be an executioner's tool
In dashing and crazy years,
Be an extension of the shoulder
Drink into the flesh and enjoy
Having once tasted blood,
And do not be afraid of punishment
For this dubious temptation.
What about gingerbread? He is always sweet
And by nature soft,
Probably from the first squat
Wouldn't eat one...
It's good with him, he relaxes
And immediately pulls to rest,
But the whip is not in vain flashing in the distance,
He wants to swing again.
Good and evil go side by side
Sometimes it's hard to tell them apart
One will give a gentle look,
Another wants to learn...
What happens as a result
Why say this evil?
God knows the answer
Otherwise, it wouldn't exist!

Guselnikova Elena

One night, maybe drunk
Having found a weighty argument,
Seriously argued Knut and Gingerbread,
Who is the best tool in management.

The whip grumbled: there is no use in gingerbread,
You're only in stuffing the belly - special.
However, no matter how much you feed the wolf,
And he keeps staring into the forest, the scoundrel.

Gingerbread started up, forgetting to hold:
The answer is wrong! Kol you! Get in!
Let me remind you, Knut - you will not be forced to be nice.
The sadist in you spoke again.

Knut restrained himself, although he was hurt,
Emotions splashed over the edge:
Am I for fun?! For business!
And so - they sit on the neck - give free rein!

And Gingerbread - in a rage: Sky! help me
Don't burst out laughing! Are you an idiot?
Paved with good wishes
The road, you know where it leads.

Here Knut ran out of sentiment:
Such a scientist - take a look in the mirror!
Executioner! - Cheap! "You're not worth a cent yourself!"
And so they argued louder and louder!

Forgotten screamers that for reprisal
The owner is cool, his court is short:
Hearing the dispute, he did not look for the right -
He threw the whip into the stove, gave the gingerbread to the dog ...

The moral is simple: until trouble strikes,
And with a bang from the hosts they will not trample,
Drive away the gingerbread that has forgotten the measure,
And drop the whip that knows no measure.

Soshenko Alexander

Are those gingerbread worth
crumbs
Beats of evil whistling
whip?
Outstretched for crumbs
palms...
Substituted in the turmoil of the place,
Where the skin is thinner, softer
and more tender
Where blood is near and nerves
hot...
Roar - then. Maybe,
you can
Yourself from sweet crumbs
wean?
They just fell off
on the wounds
Making icing with a stick
sicker;
And you're a whining silly
wounded animal
Interfere with blood affectionate
oil.
Well, what are you doing! wash with water
cool
Your palms, their sun
substitute.
There will be no crumbs from the master's ...
And okay!
But heal the scars
from the whip.

Ansilevskaya Anna

There is nothing worse than a whip
And it's more expensive to argue with him,
But there is a gingerbread for five rubles,
He can sweeten the pill.

Friends do not spill water.
The world is not nice to us from their tandem.
Life would be happier without them
But they are not a problem either.

After all, if a whip appeared,
Then somewhere near the gingerbread with tea.
We, as expected, fuck ... t,
And we, as usual, grow stronger.

I ask for the verb sorry,
Non-normative everyday.
Though it cuts the eye and ear,
But this is a folk pun.

Send on mother would nah ...
Elastic whip for a trace on the skin,
Already stuck on the teeth
And gingerbread, of course, too.

Cultural yet I am a poet.
Carry me in your arms,
At least put up a monument - no!
I will not send and do not ask.

I'll go at least get stronger,
As much as possible - prepare the body
Under the whip, so as not to be bored,
Biting gingerbread between times.

Walked in the open field
The gray whip rejoiced,
He dreamed about the will,
Slobber and troublemaker.

Sitting in captivity all day
Planned the old whip
Pretending to be calm
This rogue was experienced.

He had a neighbor who was a gingerbread man,
Sweet life gingerbread happy
Inventor great wanderer,
Every day he has a parade.

With a whip was like on a volcano,
He pityed and comforted everyone,
With mint, poppy seeds, on sour cream,
And he has always been successful.

This is how interests differ.
Each one has a function
Both are cooked in the process,
And who cares.

So lived the stick and the carrot,
They were neighbors,
Became traditionally
They came to visit together.

Shikova Julia

She walked on the back with a whip, but also fed her with gingerbread,
Sometimes.
For fate, this is a routine, but the soul is not made of batting,
Here's the trouble.

In the mess will slash and paint with scars,
Do not want.
My right deeds, counted as surplus?
Wow, you give!

You tempt in vain. Show who is subject to?
Sorry, not for me.
At the painted moments, there is not a shred of doubt!
On the back!

Forgive me, but too often, because I can shout, “that's it!”
Bullet in the forehead!
Do not be afraid, not those batches, I will not go for the sake of demons
Earlier in the coffin.

Today I ate some gingerbread, but listened to myself a little.
Fuck sins.
Plus big - not yet boring, and fate taught to write
Poetry for you.

Zlygostev Valery

You can buy different clothes
you can pay in full
just never be idle
transition to other times.

Times have changed, we are different.
Seems like what more could you want...
evil blizzards left behind,
flocks of birds fly home ...

Only gingerbread is not sweet without a whip,
and not in the joy of a festive outfit,
if we are in a series of competitions
stop climbing mountains.

Faith North

“... Why do men leave?
Maybe we don't like them?
Or did we give them little?
You can look for reasons for a long time ... "
The man is Mars and the woman is Venus.
He, leaving, angrily throws after him: “Bitch!”
But what is it that happened?
Not so long ago he called you: "Panther ..."
Man is God and woman is a slave
A man is a warrior, a woman is weak,
But is it? To tell the truth -
There is no Gingerbread without a Knut.
A man is a gingerbread man, a woman is a whip,
We customize, give them strength ...
So why are you leaving, men?
Looking for that house where they won't give whips?
Or where is the gingerbread, putting it on the shelf,
- He is beautiful, even if there is no use from him, -
Everyone will look at you with tenderness,
And will they gently stroke your “crust”? ..
But only one question is so important to us:
So what are you guys running from?
Not from the fact that you are too tough
Do you have steel rods Dam? ..

ChocolateDoll

did you think you could forget me?
I am yours and a whip, and a sin, and a sweet gingerbread.
With love you tear your soul stronger day by day.

You waste time with other women
trying to find similar traits.
But bitterness is concentrated in the veins.
You go looking, you go astray.

I am your drug, pain, longing and groans.
Other women are similar, but - Alas!
By primitiveness, simple clones -
not so mysterious, not so strong, not so smart.

Oh my naive, stupid wanderer,
in the fight against longing, you change virtual wives.
Only I am your whip, and sin, and sweet gingerbread.
It is useless to resist, you are smitten.

Ivankovskaya Ludmila

Don't scare me, Lord, Eternal
Terrible torments, I pray, do not promise
Is it for this that I was born, a sinner
For Your judgments to come true?

Where is the choice that was given to Adam
Disobedient - perhaps in the boiler
No freedom, multifaceted soul
Stick and carrot - fire or throne

You won't get love through fears
Promises can't buy a soul
Spirit inhaled - do not lead to the chopping block
He gave me life - do not rush to take it away!

Much depends on taste here.
From someone who can understand you.
And the flaw of malocclusion,
May be taken as an injury.
- You don't tell us about it!
- This topic is not about anything.
- Aren't you ashamed? You are lying again!
"There's no hostility here at all!"
No sense? So what are you up to?
And logic will not save you here,
Lies for good, so do not be afraid, lie,
Excuses evil empty vessel.
Everything is saturated with poison and falsehood,
Everyone strives to crush you.
You are a prisoner of the beaten standard,
Where is the law that drawbar, your mother.
So we live from the creation of the world,
We can only reason correctly
But in fact, just wet in the toilet,
Those who are unable to respond.
To each his own, according to Senka a hat,
Understanding cannot be sewn into the crown of the head.
A critic is like a stick for a dog,
Kindness does not occupy him.
Everything is woven with good deeds,
All for the benefit, for the purpose of teaching.
An apprentice with stupid eyes,
Without a teacher, he can't create!?
You climb with advice, do not be shy,
With soap - it is easier than with a scoop.
There are no excuses for "good reasons"
Gingerbread alternates with a whip.

Rimareva Irina

Ile cognac wonderful power,
Or the rain that pours and pours
They helped me, because you decided
Forgive me and lift the boycott!

To ease my worries a little
And give rest to my soul:
After all, there was little guilt
And was there at all?

And your call is like a gift from heaven
Like a nightingale in the night vocals,
My miraculous amnesty
Sounded tonight!

I hasten to enjoy happiness
You won't be like this for long!
Don't relax with you
Nothing is eternal under the Moon!

Alas, the holiday will be short,
Peace is to be treasured!
After all, since you gave the gingerbread -
Know somewhere near the whip lies!

Sokol Alexander

densely populated area,
Endless work...
A pound is crushed from a penny,
No worries in the labors.

Fingers, activist style
Between the eyes blunts IQ ...
As a super pianist
Thoughts in scales déja-vu…

Ignorance is vigilant
Pinch in a crazy artist
Rise again, war axe,
Bogover with an atheist.

Motley promenade
Gets adrenaline.
The smell of an ownerless treasure
The nostrils of the pu'chit who took the drin.

Pathogen on someone else's
prevails in the brain
The good is changing...
Wisdom today is not in years.

The pulse of the planet has changed
Selling a patent to Satan
Into the soul, the devil was let in
Giving a subscription to everything ...

densely populated area,
Endless work...
From a penny, an itch for a pound! ..
"Carrot and stick - quota incentive ..."

The carrot and stick method is the easiest way to motivate employees, but is it really that effective? Let's figure it out together with colleagues from the Kadra System.

From the material you will learn:

• What is the place of the stick and the carrot in the system of motivation;
• What to choose: stick or carrot;
• How not to make a mistake, motivating with a stick and a carrot.

Two incentives make people work - and. The carrot and stick method was successfully used in management long before the advent of management theory. It is said that when the first monkey at the dawn of civilization took a stick, the rest of the monkeys began to work. Fortunately, we live in the 21st century, and the leader cannot order to pour his subordinate on the first day. Yes, and the gingerbread has long been monetized and is issued at the end of the quarter. Let's figure out how effective the carrot and stick method is for the moment.

The place of the stick and the carrot in the system of motivation

What best motivates an employee to take action? Where does motivation come from? First, let's deal with the theory.

Motivation is the desire of a person to act in order to achieve certain goals or avoid trouble. In fact, any employee wants to get a carrot, while avoiding a stick. When a specialist concludes, he accepts the condition that the results of his work are mandatory and measurable. The employer, in turn, undertakes. Work is necessary for a person in order to satisfy his personal goals. if the goals of the organization do not conflict with the goals of its employees. Realizing the tasks of the company, each member of the team gets what they want: high wages, career growth, respect and high status in the team.

The desire to act may arise due to the personal aspirations of the employee or under the influence of external factors. This is the basis for the classification of staff motivation, its division into internal and external.

The internal motives belong to the employee himself: the desire for achievements, the desire to complete the work, the craving for knowledge, the need for recognition and respect, the desire to fight, and so on. Fear is also referred to as internal motivation. Thus, the carrot and stick method affects the main stimuli of behavior.

External motivation includes, first of all, the desire to receive a reward:,.

An experienced leader understands that it is possible to manage a team only taking into account both types of motivation. Moreover, it is not always possible to draw a clear line between them.

What to choose: a stick or a carrot?

Every leader sooner or later is faced with a choice: to keep the team in a tight grip or in which the company is thriving, profits are growing, and the salary is an order of magnitude higher than the current one. The problem is that the need to choose between carrots and sticks is the most common misconception in the management environment.

The carrot-and-stick method can lead a company to its intended goal, or it may not give any result. It cannot be unequivocally considered effective or useless. Everything depends on the context.

The whip method or works only in cases where the employee wants or fears the negative consequences of his inaction. For example, the income of a subordinate directly depends on the amount of work performed. If the work is not done, the plan is not fulfilled, the deadlines are missed, the employee simply will not be paid or even fined. The fear of losing your income can really make you work more efficiently.

However, for some people, the carrot and stick method is truly capable. First of all, it concerns. Negative motivation can have a destructive effect on them, leading them to the depths of a creative crisis and professional burnout. The desired gingerbread, on the contrary, is able to lead them to better results. Presenting the result of his work, a dream come to life, changes in the world around him and people's lives directly related to his work, an employee of this type will be able to fully devote himself to work without fear of a whip hanging over him.

Negative motivation is effective only "here and now". The fear of punishment disappears - the incentive stimulus also disappears. Positive motivation, on the other hand, takes time and constant reinforcement. The leader must remember that even the most pleasant image gradually loses its attractiveness if the subordinate works exclusively for the benefit of the future, not receiving anything in the present.

How not to make a mistake, motivating with a stick and a carrot?

In a company, the manager usually relies on and motivates the staff. Wages act as material: it and bonuses based on the results of work. Intangible reinforcements include incentives without cash payments: a separate parking space, a large office, and so on.

Applying the stick and carrot method, it is necessary to maintain a balance and. It is believed that the optimal ratio of praise and criticism should be 5:1. The staff is equally relaxed by both too frequent punishments and constant rewards. In addition, it is necessary to take into account the leading motivation of each employee.

One of the most common mistakes in the application of the carrot and stick method can be considered the abuse of positive motivation. Unfortunately, brilliant prospects do not always force an employee to act. If he is satisfied with the current situation, he will not strive for the best. As they say, "we are well fed here."

The other extreme is the leader's firm conviction that his subordinates can only work under duress. Constant negative reinforcement will sooner or later reduce the sensitivity of staff to punishment. If an employee is constantly fined and scolded in the presence of colleagues, he will simply stop responding to this. Why strive to work more efficiently if the result is constant dissatisfaction with the boss and constant deductions from wages? Sooner or later, a leader who abuses the whip will simply lose an employee.

Many managers, especially those newly appointed to manage a team, are at first confused and do not know how to build their administrator policy. Indeed, at the same time it is necessary to have respect for employees, and their trust, and personal sympathy, but so that all these feelings together not only do not interfere with the work process, but, on the contrary, stimulate it.

How to earn a trusting relationship and at the same time not slide into familiarity and familiarity?

This phenomenon is quite understandable and is due to the fact that people, for the most part, prefer to trust equals. If you try to establish too close contact with your subordinates, they will see this as your weakness. Yes, and there will be no such trust as you would like: it is difficult to trust a person on whom your career depends to some extent, workplace and monthly income.

Of course, you should not go to the other extreme and rise to a pedestal. Such bosses, especially if the pedestal was not earned by experience, are even more disliked. Say you don't need to be "loved" at all? However, from the point of view of management, this can be objected as follows: if a manager is sympathetic, then his orders are carried out more willingly, employees show initiative more easily, and also “forgive” shortcomings more often.

Trust among employees can be earned not by familiarity and fawning, here you will only lose respect, and with it the status of a superior. Trust is earned in one way only: consistency and fairness. If when you need to encourage an employee, you do not forget about it and do it, and when you need to punish, the punishment will be commensurate with what you have done, then gradually you will gain the reputation of an experienced leader who does nothing just like that. It is also very important not to make a common mistake of all young managers: to act in the heat of the moment, on emotions. You will cool off, but people will remember.

motivation

In order for these methods to work, you need to correctly alternate them. At the same time, the boss should be a pretty good psychologist in order to determine with which of the employees which motivation works best. After all, there are people whom, for example, criticism spurs to self-improvement, and there are those who give up. In the same way, the reaction to praise can be different: it stimulates someone, and someone relaxes.

Thus, knowing the individual characteristics of each of your subordinates, you will be able to organize for them the atmosphere necessary for a productive workflow, as well as competently coordinate the interaction of all structures under your jurisdiction.