Business plan (example with calculations) for a car service. How to open a car service from scratch: a business plan

For most start-up entrepreneurs, opening a full-fledged car service is a costly undertaking, so you have to give preference to a more “compact” business.

In particular, the so-called mini car services, designed to service several cars (with 2-3 posts), have earned great popularity. The most interesting thing is that the prospects of this market once again emphasize the incredible turnover, which is more than 500 million dollars a year (and this is only in Moscow). What can we say about the benefits on a national scale.

Due to the wrong policy, many car services stop their activities after a few years of operation, the profile of the business or its owner often changes. To prevent this, it is advisable to plan all the steps in advance, to know how and in what sequence to act.

Particular attention should be paid to the choice of a place for a future car service. Practice shows that the most attractive in terms of profit is the land directly near the highways. If you manage to pick up such a point, then this is 70-80% success. It is very important that cars can move off the road without hindrance, and this may require additional signs, road surface, markings, and so on.

The minimum area of a car service where only one car can be accepted is 20-25 square meters (but this is only technical part). There should also be allocated premises for the reception of people, a warehouse for spare parts, and so on.

If you organize a waiting room, then this is only a plus for business. An excellent option is to open a metal hangar, in which you can place everything you need without being bound by the search for the necessary premises.

No business can do without solving bureaucratic issues. For example, to open a business in Moscow, you will need a certificate that gives you the right to perform auto repair work. Several organizations deal with these issues - Rostest, NAMI, and so on. It should be borne in mind that the validity of such a certificate is limited to three years.

How to get documents to open your car service?

First, all equipment must be brought into compliance with all technical requirements. The check is carried out by a representative of the selected organization, who travels personally to the facility.

Secondly, the staff of the mini-car service must have the appropriate qualifications (at least a specialized secondary education).

Thirdly, all equipment for car diagnostics must be taken to the metrological services to undergo the appropriate verification (in Moscow, Rostest deals with these issues).

Where to get money to start own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

How more equipment in a car service and the larger the business, the more expensive it will be to obtain a certificate. Most often, the costs are about 80-100 thousand rubles (this is far from the only expense item). It is also necessary to conclude contracts for the disposal of automobile waste, garbage collection, and so on.

Car service equipment

Many businessmen start their business by purchasing necessary equipment. At the same time, it is important to decide in which direction the car service will work - engine repair, tin work, diagnostics. The volume of purchase of equipment directly depends on this.

In addition, many masters work only with certain brands of cars, which limits the number of potential visitors. But do not despair. It is better to find your own specifics of activity, occupy a free niche and begin to provide truly high-quality services in a specific direction. In this case, you can always get regular customers.

Whatever the field of activity, it is difficult to do without high-quality diagnostic equipment. At a minimum, you will need a laptop with the appropriate software and a diagnostic stand.

The cost of such pleasure is from 10-12 thousand dollars. You will need a body straightening stand in a car service (from 7 thousand dollars) and a high-quality lift (from 3 thousand dollars).

Car service income

What income can be expected? Practice shows that it is much more profitable to service foreign cars and it is on them that a newly created business should be oriented. Of course, domestic cars break down more often, but the cost of repairing a foreign car is several times higher. In addition, to increase revenue, you can provide tire fitting services, painting work, and so on.

To organize a tire fitting, you need to spend from 2 thousand dollars, but such a business will pay off very quickly.

Another popular business at a car service is the sale of consumables, spare parts and accessories for cars. For starters, it may be a small shop. Over time, the business can be expanded.

Thus, opening a mini-car service is a profitable and promising type of business.

Its main advantages are stability and almost guaranteed profit. As proof, you can cite a lot of examples when people converted their own garage into a car repair shop and did not regret it a bit.

You will need

1. A plot of land in a location that meets the requirements for private car services.
2. Project of a car service room, which provides for connection to engineering communications.
3. A package of permits (including a fire and sanitary passport).
4. A set of equipment for a service station, corresponding to the types of work you have chosen.

Instruction

Evaluate the place where, according to your plans, a car service will operate. Make it as versatile as possible, taking into account all the requirements for such establishments. Service station, according to the rules, cannot be located near residential buildings and institutions - it must be located at a distance of about 50 meters from them. But that's not all - the car service must be connected to all engineering communications (special attention is paid to water supply and sewerage systems), and far from any land you can easily achieve such a result.

Create a project for a car service room using the services of relevant specialists. Then get it approved by the local city planning and architecture department before proceeding with the construction of the building. To take the path of least resistance would be to turn to a turnkey company that implements and equipment, but this is far from affordable for everyone.

Take care of a few more coordination procedures when the "box" of the future service station is ready. First of all, you should get a fire and sanitation facility. The premises for car service will be put into operation only if local environmental services issue a conclusion, from which it follows that your establishment will not apply environment too much harm.

Now think about the details of the car service station, such as floor surfaces (it must be hard and durable - for reliable mounting of lifts), walls in inspection pits (tiling is a must). Equip a bathroom and mount storage cabinets. All of these points are specifically mentioned in the list of requirements for the device of a private car service, neglecting any of them can lead to serious problems during future checks. The final stage of equipping the service station will be the purchase and installation of equipment - after that your car service is almost ready.

Useful advice

When creating a project for a service station room, it must be taken into account that without a natural lighting system, the object will not be put into operation - the ratio of natural and artificial lighting in a building for a car service is strictly regulated.

An important element of equipping the service station premises is the ventilation system - the presence of powerful exhaust ventilation in the car service building is mandatory.

Sources:

Documents required to open a car service
how to build a car service

Station success maintenance almost directly depends on two factors - a good location and the professionalism of the craftsmen working in it. The more customers your establishment serves with high quality, the faster the fame of it will spread as a really cool car service, which, as motorists know very well, is not so much.

You will need

- a plot of land from three hectares and a building on it with the ability to connect to utilities;
- certificate of registration of individual entrepreneur or formation of a legal entity;
- the design of the service station building, approved by the SES, traffic police, fire and environmental inspections;
- a set of equipment, tools and stock of components;
- staff, the size of which depends on the number of services provided.

Instruction

Find a building that is suitable in all respects for organizing a service station in it. The car service should be located at a distance of at least 50 meters from residential buildings, be located in a separate building, and the territory adjacent to it should include at least 3 hectares of land. From a marketing point of view, it is important that the car service is located in close proximity to a busy road, which should not be forgotten either.

Draw up a project for a service station, which must be approved by Rospotrebnadzor (SES), the traffic police, the fire inspectorate and the local environmental service. Mandatory licensing for this kind of activity has been canceled, the organizational and legal form is individual entrepreneurship, or a legal entity (LLC, CJSC, OJSC), its registration procedure is standard.

Outline the range of car repair and maintenance services that you will provide. Based on it, purchase a set of equipment (diagnostic and purely technical) and tools. One of the most profitable areas of work for any service station is the repair of injection engines; diagnostic equipment for this type of activity is not cheap, but in no case should you save on it.

Recruit masters based solely on recommendations, and not on personal impressions from the interview or track record of candidates. Your institution will be profitable only if people with “gold” work in it, so approach the solution of personnel issues with all responsibility. It is necessary to motivate employees by giving them a percentage of the cost of the orders they have completed, one fixed salary will never be a sufficient basis for shock work.

Sources:

Service station business plan in 2019

Opening a service station (STO) is always profitable business because the number of cars being bought is growing daily. All of them sooner or later need repair or just a consultation with a car mechanic and an electrician.

You will need

- initial start-up capital(the amount depends on the possibilities and desires);
- Some knowledge and skills in the technical repair and device of the car.

Instruction

Having decided to open a service station, find in advance competent people who understand cars. A car service should employ versatile specialists, such as: a car chassis repair specialist, engine repair masters, an electrician-diagnostician. Car owners turn to professional craftsmen again and again.

Decide on the location of the station. It can be two or three garages in a cooperative or one large complex, it all depends on financial capabilities. If you yourself own a couple of garages, then the question of the place of opening disappears by itself, if not, then you can rent garages or other premises. If financially possible, you can build a specialized complex yourself (but it will be long and very expensive).

Develop a business plan, calculate all income and expenses. Browse on the Internet approximate prices for the services rendered by car service centers.

Stock up on building materials for the future. You never know what to expect, so try to stock up on everything. It is unlikely that something will become unusable, but in any situation you can calmly and slowly continue construction, because the right materials will always be at hand. The guarantee that with this approach you will not overpay is almost one hundred percent.

note

We are building country houses on credit. You can buy a car every year - it gets better and better, and a house with a plot is chosen once. If you don't have enough money for good house You can build cheap low-quality housing and regret it for the rest of your life.

Useful advice

Loan for building a house. How to build a turnkey house on credit? - such a question worries many today, and we decided to give a detailed answer to it. The Borrower submits an instruction to the Bank to transfer credit funds against full or partial payment of the agreement concluded between the Borrower and the Bank's partner (the amount of the loan cannot exceed the amount of the borrower's obligations under the agreement concluded with the developer).

If the budget of your city does not yet have sufficient funds to build stadium for a hundred thousand places, start with your small suburban stadium a. It is likely that all citizens from time to time will want to run along its elastic paths, play gorodki or cheer for their favorite football team.

Instruction

Examine the plan of the area immediately adjacent to the city and select a place for stadium a. Decide whether you are going to arrange a sports ground for only one kind of sport (for example, for football) or want to build a universal stadium.

Choose a well-lit area, but so that during classes or games the sun does not blind your eyes. Examine the terrain of the selected area.

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time repairing their own car, even if it is simply necessary. For this reason, many drivers are willing to pay any money for car service. So why not make money on it? How to open a car service from scratch? What business plan format should I use?

The idea of opening a service station is very relevant and promising, if it is carried out correctly. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service sector

On the this moment the vehicle fleet in Russia has tripled, which has led to an expansion of the structure of the car service market. At the moment it includes:

Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the highest quality.

Single car service. One of the most popular segments of the market, advertising itself due to the ideal combination of "price-quality".

Specialized car services. They work with a certain brand of car, which greatly reduces the number of potential customers, but highlights a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments for work.

If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a cargo car service with calculations, an example of which will help determine the average investment.

Private and solo car services are more profitable in terms of initial costs, but their payback may suffer due to serious competition from more big companies. This problem is especially acute in big cities.

Network service stations are best opened in places where there is no popular brand in this area. Here, the main costs will go to advertising promotion of the brand.

The franchise car service is advertised by itself, but for this the owner of the network imposes certain requirements on the businessman, ranging from maintaining a certain appearance office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) of a car service may change, since investments in advertising are reduced here.

Analysis of the market situation

A new car service has a good chance of success if it correctly assesses the environment in which it will have to work. In order to choose the right direction of activity, possible specification and geographical location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of a car service will not be relevant.

To begin with, it is worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your service station will not be able to win against the background of neighboring bus stations, you better choose another specialization, there are a number of jobs that you will perform for more high level or at a lower price, or focus on a specific brand of car you want to service.

Having learned all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The business plan of a car service with calculations, an example of which we are considering, is designed to provide a wide range of services: overhaul of the main components of the car, diagnostics and repair of the electrical part, body and locksmith work, tire fitting, painting and much more. As additional services, it is worth considering the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior upholstery, etc.

The most profitable from this list are repair work with the gearbox, engine, clutch, steering gear. It brings less income, however, it is simply impossible to refuse it.

It is best for workshops to choose a narrow specialization, which will reduce the cost of maintaining the business. However, this tactic can greatly reduce the number of potential customers.

room

After you have decided on the direction of commercial activity, you need to choose the premises in which you will carry it out. At the moment, rent or construction is available for a businessman.

The latter option is used extremely rarely, since it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then buying out the rights to rent. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 acres.

It is cheaper to rent a room, but it is difficult to find a suitable option, since many of them either do not meet the requirements of a businessman or do not comply with fire regulations. If you're lucky, you can rent the required area for service stations for 200-300 thousand per month.

In all cases, the business plan (example with calculations) of a car service should take into account the future size of the workshops and the required area for the tire fitting and electronics departments.

Equipment

In the resulting room, there will be nothing but bare walls, so the next step is the selection of equipment. The main expenses here are spent on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that small tools are also required for work: hammers, vise, side cutters, etc., which can take up to 30 thousand rubles.

In fact, the car service business plan with calculations, the example of which is given here, includes the standard characteristics of the service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of customers, but also the image of the company itself depends on who will work at the service station. Therefore, the choice of personnel should be considered carefully. For a small car service, 2-3 masters, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary is from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station will carry a different focus, then the staff should be expanded. So, a business plan for a cargo car service requires at least 10-15 people.

Legislation

The law requires a clear implementation of the prescription regarding the service station. Thus, the operation of a car service should be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Particular attention must be paid to labor protection. The service station is a place of increased danger, therefore, compliance with labor code, namely the chapters on personnel safety, is required very strictly. It is in the interests of the businessman himself to follow the rules fire safety, do not reduce the area of the premises in order to save money, introduce rules for the storage of combustible substances, provide employees with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter on advertising in the expense item. Promotion methods include advertisements in newspapers and magazines, distribution of informational flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a complex set can cost 400 thousand rubles. However, in a small service station, you can meet 50-100 thousand rubles a month. Then the costs will gradually decrease, as their own will appear and the so-called "word of mouth" will be launched.

Final count

For those who are thinking about how to open a car service, it is better to use a business plan as a recommendation. Constant changes in the exchange rate, economic events, increased competition can affect the amount of investment required to open a business. At the moment, this is the reality.

The business plan (example with calculations) of a car service includes the following expense items:

1. Initial expenses:

purchase and installation of specialized equipment - 1.5 million rubles;

coordination with other authorities - 50 thousand rubles.

rent of premises - 200 thousand rubles;

salary for employees - 15 thousand rubles.

consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. If done correctly, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles is net profit.

Thus, I was able to answer the question of how to open a car service, even of an exemplary nature.

If you are well versed in technology and are an experienced auto mechanic, then it would be quite reasonable to open your own business in this area. A private car service or car repair shop is a great option, as car repair and maintenance services are always in demand. But even taking into account the huge competition, you will very soon be able to acquire a decent base of regular customers who will guarantee you a stable good income. The main thing to focus on is the high quality and variety of services that you can provide.

Auto repair shop: basic principles and features of business

The number of cars in cities and towns is constantly growing, which means that the demand for their repair or maintenance is also increasing. Despite the fact that car services, as it may seem, are found at every turn, this market niche lacks quality services at a reasonable price, because authorized services for the majority of the population simply exorbitant numbers.

In this case, a small car repair shop in the garage comes to the rescue. As a rule, they learn about it from friends, neighbors or relatives who repaired their cars there and were satisfied. Therefore, if you treat cars like “you”, and also feel the potential and desire to create your own business, feel free to proceed to the first stage: sit down to write a business plan.

Where to start

Before you open a car repair shop, it is worth analyzing the existing service market, that is, finding out exactly what car services exist in your city, what services they provide; pay attention to their advantages or disadvantages, etc. In large cities, this business is presented in several forms:

large complex car services (they are authorized and often specialize only in a particular brand of car). To become a partner in such a business, you will have to try hard, because for official automakers or dealers, the issue of partnership is a matter that requires time and financial costs, not to mention your good name in this area;
however, authorized car services are increasingly appearing their own representative offices in different cities or regions, so you should pay attention to such Possible Solution question;
single private car services, as a rule, do not have accreditation, but there is a high demand among the population for their services, because the pricing policy at such service points is much more adequate and acceptable;
you can also provide just individual car repair services, that is, equip a workshop in your garage or any other place. Such a business also has certain prospects and opportunities for expansion and growth.

So, assess the current situation in your city and your capabilities. If you have enough free funds at your disposal, then you can open your own car service, which will provide a whole range of different services. However, being financially constrained, it is better to think about how to open a small auto repair shop from scratch. Then you do not need to immediately spend money on the purchase of expensive equipment or invest large sums in rent / purchase of premises for a full-fledged service station. And after working for some time and having acquired a decent base of regular customers, it will be possible to think about expanding.

Proper activity planning

Define your niche in the auto business and deal with the legal and financial aspects of the issue.
Find an appropriate place to open, depending on what services you plan to provide to customers. Coordinate the choice of premises with all legislative bodies that give permission for your work.
Based on the previous paragraph, purchase the necessary equipment (materials, inventory) and equip the workshop.
Find like-minded people or hire additional staff if you see that you cannot handle the work yourself.
Make yourself minimal advertising and open up.

Working step by step with a business plan, you will be able to assess in advance all the risks or difficult moments that require special attention. This will allow you to approach the matter as competently and thoughtfully as possible.

How to register a business

In order for everything to be correct and honest from the point of view of the law, and you can work calmly, you need to properly formalize your business. Having decided on the scale of activity and the range of future services, register a workshop: for a small car service center, the IP () form is also suitable, and if you intend to open a full-fledged car service with a wide selection of different services, then better (limited liability company). You can choose the form of taxation either, or (simplified). When planning a non-cash form of payment, you should take care of opening a company bank account.

Having decided on the types of proposed work that you will carry out at your enterprise, submit applications to certification bodies in order to conclude contracts for your services, in accordance with GOST standards. Among the main types of work required by licensing, the most common can be distinguished: repair work (brake system, steering, engines, etc.), control or diagnostics, tire fitting or balancing, welding, and others. Get ready for regular checks to confirm the quality of your work. However, for IP certification is voluntary.
After registering with the tax office and registering the form of the enterprise, you will need to complete a full package of documents to obtain a special license from the Transport Inspectorate (they will need to provide permission to conduct activities and approval of the selected premises from other organizations).
One of these documents should be a contract confirming your right to a specific piece of land or structure (lease agreement or contract of sale). In addition, the sanitary and epidemiological service and the State Fire Supervision Service will have many questions about the premises. More about this:
- many are interested in whether it is possible to open a car repair shop in a private house? Unfortunately, you most likely will not succeed in this option, since, based on the norms and requirements of the fire service and SES, a car service cannot be located not only in residential premises, but also near residential buildings or reservoirs (at least 15 m), and if there are any children's institutions nearby, then the distance should be even greater (from 50 m);
- to the room you need to make a water supply, sewerage connection and install supply and exhaust ventilation there (calculations of its system must be performed in accordance with the norms of SNiL);
- if you plan to open a large service and hire employees, you should calculate the area so that each person has about 5 square meters. m. (excluding equipment);
- additionally, contracts are concluded with various companies for the collection, removal and disposal of waste (garbage and solid waste), in addition, the Gossanepidemnadzor authorities must give you permission to place and operate all equipment, plus - to carry out the planned technical processes (according to your project documentation);
- your workshop should have explosion-proof artificial lighting, and only moisture and oil and petrol resistant materials can be used for walls and floors. For walls in this case, oil paint or tiling is taken (2/3 of the height). The floors can be covered with metlakh tiles, and for finishing the inspection pits, you will have to choose ceramic;
- do not forget that in the car service enterprise, according to the requirements of the SES, there must also be a bathroom and a shower. It would be nice to put special lockers to store clean overalls and personal protective equipment for the respiratory organs, eyes and skin of the hands (gloves, goggles, respirators).

As you can see, there is a lot of work to be done. Experts do not advise starting such a business if you yourself do not understand it, since even your own employees will be able to deceive you or work “in a slipshod manner”. But even without taking into account this factor, you still have to prove your professional suitability (provide a copy of your diploma or work book) to obtain a license from the Transport Inspectorate. You will also need to either take responsibility for yourself, or appoint one of the employees officially responsible for health and safety (point and safety).

Where to open a workshop

In order for your business to be profitable and pay off quickly, you need to choose the right place for the location of the future enterprise. It's one thing if you decide to open a car repair shop in the garage: in this case, you will not need too much investment, because a small private service station will not need a full range of services (you simply cannot place them there). That is, for a garage workshop, you can first choose some narrow profile. For example, they are becoming very popular in recent times services such as computer diagnostics of cars or tuning.

If you are planning a full-scale car service, then plan the project right away so that you have a paint, body and locksmith shops, as well as a pit, a tire fitting and balancing site, and at least another place for electrical work. To accommodate at least 4 work posts, a small office and a spare parts warehouse, you will need at least 300 sq. m area. Ideally, there should be 2-3 times more space.

It is very important for you to have a constant flow of people, so as to attract the maximum attention of potential customers. The best way would be to open a workshop:

near a major highway;
close to filling station;
near large transport hubs (with good access to you);
in sleeping densely populated areas (but away from the residential sector).

Even for the smallest amount of work, you will need a fairly spacious room. Think for yourself: in the garage you can only service one car, but what to do with the queue or what to do with repaired cars? All these questions must be answered in advance.

Equipment and services

If you rent a room, then all changes should be made only after agreement with its owner. Of course, building your own enterprise is a very long-term and difficult project, which will require a lot of money. But on the other hand, you can immediately embody all your desires in it.

It will be possible to select and purchase equipment only after you decide on the relevant areas of work. You should not chase cheap or used appliances, because in this way you risk being in a double loss. For you, the main criterion should be quality.

Since the equipment is very expensive, you should not immediately buy everything that may not even be useful to you, since there is no demand for this service. Take your time and act wisely. But only by betting on the full range of various profitable or popular services, you can beat the competition or find an unoccupied niche in this business.

Here is a rough list of what you need to open an auto repair shop:

a large number of various small tools (repair kits, keys, hammers, hacksaws, vise, pliers, etc.);
diagnostic system (depending on the direction of your activity, that is, what kind of machines you are engaged in);
lift (at least one two-column), but ideally there should be several. Equipping a post with a four-post lift (large load capacity, which reaches 4 tons) is not affordable for everyone;
wheel alignment stand;
compressor co compressed air;
installations for various kinds works (flushing the fuel system, changing the oil, straightening or welding, painting equipment);
balancing and tire fitting machines;
transmission (rack) and jacks.

This is the minimum necessary equipment for a good auto repair shop, which is able to provide a wide range of different services for the repair and maintenance of machines. In addition, you can organize a store on the basis of a service station and sell spare parts to customers (buying them from trusted suppliers) or other automotive products, prepare cars for sale, even open a cafe or car wash nearby - this business has a lot of prospects.

Recruitment

Just like quality equipment, good staff is essential to the success of your workshop. To find real professionals and experienced workers, you will have to try hard. Some owners lure specialists from other workshops, because clients usually come for the master. But this, of course, cannot be considered correct.

Skilled workers are expensive. But if the most complex and “unsolvable” problems are fixed in your service, then the client base will begin to replenish very soon.

You can train professional mechanics yourself by teaching beginners and keeping them as apprentices. But this option is acceptable if you are ready to take the brunt of the work on yourself.

How much and whom to hire - look at the situation. For a full-fledged service station, you will need: several repairmen and auto mechanics, good auto electricians, painters (if there is painting), a welder, a bodybuilder, a tire fitting specialist. With large-scale activities, you will have to hire security guards, an administrator or dispatcher, a warehouse worker or a seller, etc.

Promotion or advertising

So that your discovery does not go unnoticed, it is worth spending money on good advertising. Hold at least minimal events that will tell potential customers about you:

advertising on radio or local media;
large outdoor advertising (luminous signboard, navigation, big board, etc.);
cooperation with parking lots, shops or offices (business cards or leaflets can be distributed among organizations);
posting ads.

conclusions

To calculate the payback period and profitability of this business, try to paint your list of planned expenses and income. Statistics say that a private car repair shop can pay off as much as possible in 3 years (minimum - in a year and a half). Despite the fact that this business has a fairly high entry threshold (due to the cost of equipment and tooling), its profitability can even reach 50%.

Approximate costs (prices are in rubles):

Now you know how much it costs to open a car repair shop. If you immediately focus on the most profitable services or offer something new and popular, then very soon you will be able to not only get a profit, but also receive a stable high income. As the number of clients increases, your costs will decrease. By correctly setting prices and organizing quality work, you will gradually earn yourself good name and you will be able to expand your business in all directions possible for it.

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service center will help an entrepreneur open his own business, calculate expenses and income, performance indicators, and determine the approximate opening time.

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Business Relevance

The business idea of opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who bought new car, often turn to private workshops, and not to an official dealer. To a large extent, this is due to the fact that service centers car dealerships unreasonably high price tags.

Kinds

Car services are of several types:

Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
Single car service. This is the most popular market segment. The main advantage of this business format is perfect combination service prices and quality. As a result, the demand for their services is quite high.
Specialized car services. Such establishments work with a focus on a specific brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and are focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
Network service stations. They have a branch network in certain regions or cover the entire territory of the country. At the moment, network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

motorcycle equipment;
passenger cars;
minibuses;
trucks up to 30 tons;
agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

carwash;
diagnostics;
refueling and lubricating types of work;
installation of alarms and other protective systems;
repair of the motor, gearbox, power windows, bodywork, battery;
tuning;
clutch adjustment;
car glass installation, tinting;
painting;
welding work;
installation and dismantling of vehicle units;
troubleshooting in steering;
installation of musical equipment;
balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners recommend initial stage the formation of a business, take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in conditions economic crisis, it is more profitable for consumers to repair old car rather than buying a new one.
The target audience is predominantly car owners. Vehicle. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

high quality of services provided;
operational diagnostics and repair;
availability of specialized equipment;
attractive pricing policy;
providing a guarantee for the work performed;
the possibility of ordering auto parts through the service;
high qualification of masters;
performance of narrow-profile work;
advanced training of key workers;
respectful and friendly attitude towards customers;
providing the client with the possibility of personal presence during the repair of a car or waiting for the completion of the operations performed in a specially equipped room;
pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

We carry out market analysis.
We determine the business format and the range of services provided.
We develop a detailed business plan.
We open a company.
We choose a room or place for its construction.
In the case of a lease, we conclude a long-term lease of premises or land.
We repair the premises, if necessary, we carry out redevelopment.
We buy equipment, inventory and consumables.
We select staff.
We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", an organizational form is suitable individual entrepreneur. And for a single, network or authorized service - the LLC form.

For the work of the company in the provision of services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

50.2 - "Maintenance and repair of vehicles";
50.3 - "Trade in automotive parts, assemblies and accessories";
52.1 - " Retail in non-specialized stores;
50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must apply to tax office the following package of documents:

statement;
company registration certificate;
documents confirming the compliance of the premises with fire and sanitary standards;
contract for the provision of heating, water supply and garbage disposal services;
a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
a document confirming the compliance of the services provided with current standards;
The next step is for the company to register off-budget funds and statistical bodies;

Room and location

Service space requirements:

availability of central water supply;
availability of central sewerage;
distance from residential buildings and reservoirs - at least 50 meters;
availability of electricity and heating;
inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
appearance;
availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot which can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

convenient access roads;
high permeability;
the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of the building of a full-fledged car service is divided into the following zones:

reception;
room for customers to wait for their cars;
bathroom for clients;
office rooms;
workshops for maintenance, diagnostics and repair;
car wash area
tire fitting area;
tool warehouse;
warehouse of spare parts;
staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

price;
delivery time;
product quality;
reputation of the supplier;
range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Car service equipment.

Staff

The staff of a full-fledged car service includes the following specialists:

director;
account Manager;
Auto Mechanic;
an electrician;
welder;
painter;
locksmith;
a person engaged in tire fitting;
bodybuilder;
receptionist;
several people engaged in car washing;
cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For auto repair shop the best advertisement is word of mouth marketing. This is an informal way of communicating verbal information about the service of a service between consumers. But in order to this method promotion has earned, it is necessary to promote the business and form a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

service quality;
the range of services provided;
prices;
advantages and disadvantages.

banner;
signboard;
stretching;
portable advertising structure;
stand.

In addition, to promote the service, you should use:

Internet space;
radio;
newspapers;
magazines;
flyer;
leaflets.

On the Internet, a corporate website should be created, pages in in social networks and run your own YouTube channel.

To turn one-time customers into regular ones, you should introduce a loyalty program that provides discounts:

for future repairs
when applying on a birthday;
free car wash
bonus system, etc.

Key factors for customer retention:

modern equipment;
operational performance of work, on time;
high quality;
attentive attitude towards customers.

Checks

Private car service is controlled by:

Federal Tax Service (once a year);
the fire department;
environmental service (twice a year);
local administration (in case of lease of municipal land);
Police.

The service can be located on a municipal property, or it can have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

how waste is disposed of;
how used fuels and lubricants are stored;
cleanliness of clothes for locksmiths;
the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

company registration;
selection of premises and conclusion of a lease agreement;
preparation of the project of the premises;
obtaining permits from regulatory authorities.

While deciding organizational issues, you should simultaneously do the preparation of the room.

Including:

building renovation;
ordering and installation of equipment;
hiring employees;
purchase of consumables, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Pros and cons

Strengths of the auto repair business:

stable and high demand;
promising market;
high profitability;
a wide range of service areas.

Weaknesses of the auto repair business:

high competition;
to get started, you need a serious start-up capital;
paperwork during registration;
numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

the risk of hiring low-skilled personnel;
the risk of loss of professional specialists due to their departure to work for competitors;
increased competition from large networks with great financial capabilities and aimed at the same target audience;
a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.