What to make a tree with your own hands. Decorative tree: flat and relief images, shelf tree

Alexander Kaptsov

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The flower business is not only profitable, but also creative. Floral products are in demand all year round, and in some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will be spent on renting or purchasing a retail space, as well as on the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia grow their own flowers, for example, in Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
   There is a large number chemical substances, slowing down the process of wilting the flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water for a day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   The ideal organization flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. The flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by the appearance of the composition. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new flower design techniques.
   Of particular importance is knowledge about biological features of a particular plant: vegetative cycles, wilting period, storage features. In addition to caring about the appearance of products, do not forget that the seller constantly communicates with customers, most of of which are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   It is sometimes much more profitable to conduct retail trade in flowers than to engage in their wholesale supply. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • From the appeared black spots get rid of with the help of floral paint.

   In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.

The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the studies. Economists argue that the richer the region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since a certain role in this issue mentality plays.

It should be noted that the sale of flowers is one of the five most popular types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, this is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, in order for a business to generate income, it is necessary to understand the intricacies of caring for and growing flowers. If a person likes to mess around in a personal plot, he grows magnificent houseplants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then the family budget is steadily replenished.

To answer the most important question of whether the flower business makes a profit, one should remember the hype for the holidays, for example, before St. Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, and business partners. They are purchased not only on major holidays, but also in weekdays for decorating bars, restaurants, hotels, spas. Without flowers, a wedding celebration will not be complete, and they are extremely popular on anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then prices increase on the sixth day, and on the immediate day of the holiday they reach their climax and bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many beginners in the flower business do not create it from scratch, but buy a ready-made one. This, if the purchased business is “working” in some moments, is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business ads.
Search the web for something like:

— I will buy a flower business;
- opening a flower shop business plan;
— flower business to buy;
— sale of flower business;
— sell the flower business;
- a cheap flower shop.

There are many offers and you are sure to find something that suits you. But we repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a pacifier! Or problems instead of profit.

Flower business from scratch. Retail flower business formats

Of course, selling flowers is a profitable and risky business. Creative people, versed in botany, open outlets, wanting to simultaneously realize their abilities and earn money.

But not everything is as smooth as it might seem at first glance, because in addition to the positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

Retail flower business is conditionally divided into four formats:

• — pavilions located near the subway and in passages;
• - small shops that are located in shopping centers, in crowded places;
• — specialized boutiques located on the busiest streets of the city center;
• - in addition to the existing flower shop, it is advisable to open an online store - virtual reality is now extremely relevant.

The flower pavilion is a huge competition

Today, small flower pavilions are found literally everywhere, because there are such outlets near every metro and in all transitions. True, there are many potential buyers, since these are very busy places.

A good location is considered an important guarantee for the development of such a business, because flowers are a perishable commodity, so a good turnover is essential.

The basis of sales in a small pavilion are cut flowers, the assortment of which is 15-20 positions. But as an additional percentage of income is packaging.

Flower shop - great opportunities

Unlike the small pavilion, flower shop has a good trading area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can also organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soils and similar related products.

Due to the fact that the assortment includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for profit, it does not depend solely on turnover, because you can sell a smaller number of flowers, and receive the rest of the income through the sale of ceramics and potted plants.

Of course, if a store is organized, great attention should be paid to the selection of personnel. Friendly, competent, color-savvy sellers will be able not only to sell goods, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praising a customer for his excellent taste can turn him from a casual customer into a regular customer.

A flower shop requires a significant investment, which cannot be compared with the opening of a small pavilion. It pays off more slowly, but to the number undoubted merits This format includes stability, and all thanks to the rich assortment and the presence of regular customers.

Floral boutique - a newfangled trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: the design of the room, and the flower arrangements created by real masters, and the aura in such a room is special. Competent sellers are also relevant, because profitability depends on them.

It will take a tidy sum of money to open a store of such a high standard, but despite the high costs, one can receive an excellent percentage of income in the future. This is a promising business, because having a floristic boutique, you can reach corporate clients.

For example, the design of just one corporate banquet brings profit, which is compared with a week of a flower shop. Alternatively, in the future, when the business is established, you can open a whole network of salons, covering all areas of the city.

Online store - modern business or flower shop around the clock

Today, life runs very fast, so many people do not want to spend their precious time going to flower shops and specialty boutiques. For this reason, it is impossible to do without an online store at the present time.

The cost of opening it is not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because customers can, without leaving the office or at home, place an order for flowers in a boutique or in a store.

This is a great sales channel, thanks to which revenues increase significantly. But you also need to be aware of the additional shipping costs and take into account the very possible probability of returning the goods.

And yet, if there is no regular flower shop, you should not open an online store, because this is a very risky undertaking, because the goods are perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to a birthday ... To open a flower pavilion, you need to consider the following important points:

• - register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• - to have contacts with flower suppliers.

Now let's look at these points in more detail in order to present a clear picture of the opening of a small flower pavilion. Basically, create entity in this case, it is not necessary, that is, it is quite enough to register as an individual entrepreneur.
This process is carried out in the tax office at the place of residence.

If we talk about sellers, their remuneration may consist either of a salary and a percentage of sales, or entirely of a percentage of sales. It is also necessary to understand that the flower trade has a specific nature, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact indicates that it is necessary to hire two workers, and not one.

An important factor in the success of any small retail business is the choice of location: on the one hand, it should be passable (near a bus stop, metro station), and on the other hand, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can arrange deliveries with a flower greenhouse. But in order to minimize your risks, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, it should be remembered that flowers in such places are bought by people with low salaries, so they always want to save money. Thus, it turns out that it is not worth buying professional racks, expensive decorative shelves and other delights, because due to their insolvency, this category of the population does not like “beautifulness”.

You do not need to invest a lot of money, all your strength and soul into the pavilion, because then it will look like a real store. This will not lead to a good result: buyers will think that they are exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Starting your own business with a quality online store franchise is the best solution for beginners:

The best option for decorating a pavilion for flowers: wooden shelves, ordinary plastic buckets, vases, a table-counter, racks for bouquets. The buyer will immediately see that there are friendly people here and there are no exorbitant prices. Accordingly, it is necessary to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers such a choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets, of which several are in red and white.

And one more important point– no need to keep flower vases half empty. The bottom line is that customers think very extraordinary: many believe that the product in demand has long been sold and the most unclaimed flowers remain.

And some think that a half-empty vase is evidence of the failure of the pavilion owner, because the vases are not bursting with flowers (of course, the buyer will take the flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing the ending flowers with other varieties and removing the empty containers away.

Yes, it is difficult to find a good place for a store today, because most best places already occupied, and if it is released, you must be prepared for a high rental rate.

Of course, the arrangement of the store and the choice of assortment is a more difficult task than the design of the pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be a modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flower flasks.

In addition, you need to have:

• — coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best ones, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and the store should install an air conditioner and put a glass refrigerator.

It should be said that the customers of flower shops are completely different buyers: people come to the store because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from customers of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers, such as orchids, strelitzia, hydrangeas, anthuriums, are welcome, but they need to be purchased in small quantities. This is due to the fact that customers want to have choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soils, ceramics and similar products. For example, if we consider potted plants, business should be developed here in two directions: plants that bloom in the corresponding season, and more unpretentious plants (ficuses, cacti, dracaena, monstera).

The choice of a name for the store is the main point

As one famous cartoon character said, “as you call a yacht, so it will float.” This statement is beyond doubt, so this aspect should be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow flowery. Also, the name should be easy to remember and not be associated with things that are inappropriate for the topic: jewelry, perfumes.

Plus, you should conduct a thorough analysis of the category of consumers by observing competitors near your outlet. After the age of potential buyers is determined, previously invented names should be filtered, leaving only those that will attract people from the target audience.

A Quick Step-by-Step Guide to Opening a Flower Shop

So, to summarize the above and supplement it with new arguments, we can draw up the following plan of action:

• - for starters, it is desirable to get a basic education in the flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet in order to keep abreast of events and understand current trends;
• – business registration – if knowledge in this area is not enough, you can ask for help from law firm. Employees of such an organization for a fee will provide competent advice and help prepare a package of documents;
• - the premises for the store should be located in a place with a high degree patency, in addition, it should be open for viewing;
  - acquisition of the necessary equipment, tools;
• The choice of suppliers is no less important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural enterprises). You should also ask about the quality of products, find out the terms of delivery and look for reviews about the supplier;
• — equipment and decoration of the store. Here you can use your imagination and knowledge acquired in the courses of florists. Without fail, the showcase must be attractive so that people passing by want to go into the store;
• - additional benefits are always useful - it can be delivery, the creation of creative and original congratulations. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. Nobody canceled this rule, because it is extremely effective.

Remedies for wilting - a separate topic

A guide to starting a flower business would be incomplete without mentioning the special products that are added to the water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics are often used to combat harmful microorganisms, as well as antibacterial preservative additives. As for the cheapest options, these are old and one might say “penny” remedies: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans for the development of a promising business and want to acquire regular customers, you should not get carried away with special means, that is, preservatives and probiotics, because such substances turn off the plant's immunity to the bacterial background.

The result is obvious - the buyer brings flowers home, puts them in ordinary tap water, the bouquet is extremely quickly affected by bacteria and fades.
Fast-growing plants are best used to create floral paintings, dry bouquets, than to imitate a live view up to the minute of implementation, deceiving the client.

Floral boutique - the aerobatics of the flower business

What do you need to do to open a flower shop?

The very first step is to find a suitable location. But now you should take into account not only the location, but also be guided by the possibility of repairs, radical redevelopment.

It is much better if the premises are owned or, as the most extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The main principles to be applied in practice are as follows:

• - careful maintenance of customer databases, confidentiality;
• - the owner of the boutique should regularly attend exhibitions, read a lot of literature;
• — the purchase of flowers is carried out only from trusted suppliers, even despite the high prices;
• – it is necessary to hire only professional florists with a name, with good work experience;
• – the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions for certain varieties of flowers, potted plants, and ending with the intricacies of creating unusual compositions.

Floristic salon

is not only the sale of flowers, but also the provision a wide range additional services: for example, work with exotic plants that are brought to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers do not need to be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say so directly, since buyers of this kind primarily appreciate the level of service.

As for the direct design of the premises, everything should be thought out to the smallest detail. For example, a separate room is needed to store auxiliary materials, and packs of raw flowers in buckets do not need to be flaunted.

To equip a mid-range boutique, you should purchase:

• — good floristic racks;
• - glass refrigerator
• - a couple of tables, chairs;
• - it is advisable to hang tulle and curtains on the windows, avoiding the use of blinds;
• - at least one computer and a complete set office equipment. As for the program, the most preferred option is 1C, because it is ideal for the requests of an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated in a stylish, but not minimalistic way, because it sells emotions and, of course, flowers ...

But what about the assortment? It must satisfy any requests, striking in breadth and diversity. The client suddenly wants purple roses, and in response to him “we will soon bring them from Holland, don’t worry.”

A significant advantage of a floristic boutique is the fact that there is no need to purchase large quantities of flowers in bulk. The reason is clear - buyers understand what the “bring to order” service means, since they encounter such procedures every day.

For example, you can buy flowers in a pack, but there must be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladiolus, lilies of the valley, daffodils.

But this is not all the advantages of a business of this format, because customers do not require long-term color fastness. If the bouquet stays for three days, that will be enough for them. What does it give? The secret lies in the fact that excellent opportunities open up in terms of performing various weaving and stringing techniques.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, you should remember that the more services you offer, the better. People buy houses and apartments, and the task of florists is to create a pleasant atmosphere there, conducive to relaxation. It can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same applies to workplaces in the office, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of fancy is unlimited, if there is talent, then the business will go up.

In addition to composing bouquets and compositions, designers arrange events, developing individual approach to every client. Today, floristry has reached its peak, because flowers can be used to make unimaginable compositions on the walls, garlands, amazing wedding bouquets. It is also possible to make combined flower baskets, for example, from dried flowers and living plants.

Clients for a floristic salon can be searched either on your own, or you need to get connections with wedding offices, interior design organizations. Of course, a certain percentage will have to be deducted from each order received, but there will be no shortage of customers, that is, the business will actively develop.

Concerning winter period, in given time there are fewer holidays and celebrations, but this is not a reason to relax. For example, in winter, you can closely engage in interior design, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on third-party factors:

• - quality;
• - service;
• - Attractive price point.

This is the wrong path that you should not follow if you need to achieve certain heights and earn good capital. Innovative technologies are developing rapidly and it is difficult to do without them. This means that opening an online store is not a whim, but an urgent need.

If an online store is created on the basis of a floristic boutique, it should simply be promoted and make a profit. In addition, the site must be securely protected so that competitors do not copy photos of your work, then passing them off as their own. But it is desirable to supplement the business card site with video recordings of master classes in the manufacture of flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today among those who want to grow professionally, and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is unlikely that you will be able to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if we consider the design, you can order an individual version or use ready template. The main thing is that it should be attractive, inviting, memorable for buyers. As for excessive decorativeness, it is important not to overdo it so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the space that needs to be allocated for the store - you don’t need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires high speed server.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters in it is minimal. In fact, it is difficult to find a suitable option, but there is no need to give up, because the domain name is chosen for a long period.

In a word, the process of creating an online store is a painstaking business, so it is much better to take the help of qualified professionals so that everything works like clockwork.

We understand that in order to create a successful business: “Lawyer Agency” you need to have special education and experience. But you might be interested in the guide:
Create successful business- this is important, but no less important is the achievement of success in personal life: Read more >>

It is also possible to do business in such a way, when an online store does not have a basic framework. How does this happen in practice?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need to:

• - look for a landlord;
• - hire staff;
• — to spend money on the repair and arrangement of the store;
• - buy equipment;
• - to wage a zealous fight with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be provided, for example, if a large customer comes across. From a financial point of view, the most the best option– renting an office in an inexpensive building.

The office should have a reception room, combined with an office where the equipment is located, and, of course, a workshop: florists work there and couriers are waiting for orders.

There is no doubt that the office should have a well-thought-out communication system, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly efficient, so it is better to have retail outlets and create a virtual resource based on them.

We consider it wrong to create an online store that sells exclusively flowers. The online store sells very well and other related products. For example, you can create an online store for indoor flowers, an online store for selling flowers in pots, an online store for artificial flowers, an online store for flower seedlings, an online store for flower vases, etc.

There are a lot of related products and even flower trends that you can use to create several small online stores or combine them all into one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for a profitable but risky business, check out some important aspects, which, in fact, will be discussed further.

A thorough study of the nuances of the market

There should not be any special problems for opening a business: you need to rent a retail outlet, arrange Required documents, order flowers from suppliers and you can start your development. But still, you should first think through everything carefully, analyze the situation, find out if there are many competitors and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this “gold reserve”, the owners of this business cover monthly expenses, that is, taxes, rent of a retail outlet, staff salaries. Why are roses the most profitable to sell?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words this is easily explained: the rose bush blooms without a transplant for several years, and chrysanthemums have to be planted every year.

For a novice businessman, such knowledge will be very useful, because economic efficiency depends on them.

Good location for a shop

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. The fastest way to pay off is retail outlets near the metro, in underground passages and other places with a high degree of traffic.

Also, the flower trade is to some extent of a momentary nature: a man walked past the store, saw flowers extraordinary beauty, went in and bought them, although he was not going to do this at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and simply wither. The period of their implementation is not very long, so in a short time they have to go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this is how chemical processes slow down, plus, flowers can be treated with drugs that slow down the process of decay. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packaged and delivered to the airport (naturally, if we are talking about foreign deliveries).

While the plane is in the air, a customs declaration is being processed, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

At the first stages of doing business, the correct organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main drawback of the business lies, since the maximum sales period for most types of flowers is a week. This means that the entrepreneur must calculate the possible risks and order only the volume that will be sold on time.

Flexible pricing policy

Offering customers exclusively expensive and exotic flowers is impractical, because not everyone has the same financial capabilities. It is good when the client can purchase a cheaper option, for example, to buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a florist designer are additionally paid.

The fruits of action must be visible

What is meant by this? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, you attract new customers.
If the business is already well developed, you can become a sponsor at some event - designers decorate the hall, make bouquets for presentations, thereby advertising their skills.

flower business- a serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs pay off in about a year and a half, so having a common mind, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks does not drink champagne, this is a well-known fact.

It may be interesting: Video - ART OF BUSINESS: Make money on flowers:

Approximate data:

• Monthly income - 216,000 rubles.
• Net profit - 47,600 rubles.
• Initial costs - 358,300 rubles.
• Payback - from 8 months.

Service description

In this business plan, a small flower shop is considered. The entrepreneur himself is the manager, and florists who understand flowers and know how to compose beautiful flower arrangements work in his kiosk. The business plan will also consider additional features from which the entrepreneur can benefit and increase his income.

Market analysis

Before evaluating the flower market, you need to decide on the format of the future store. It, in turn, will depend on who will be the main buyer. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

1. Small pavilions located in transitions and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
2. Stores located in malls and other high traffic areas. These stores already serve the middle price segment. Buyers pay attention not only to flowers, but also to the appearance of the store, service.
3. Flower shops and boutiques belonging to the premium segment. Such outlets are usually located near offices, in the city center or large shopping centers. Such shops should have excellent style, high level of service and flowers of excellent quality.
4. Internet shops. They can be aimed at meeting the needs of customers of any price segment.

The last format today is perfectly combined with the second and third, increasing the turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened, serving visitors outside the outlet.

In any case, before opening, we will have to pay attention to all the details, including the collection of bouquets that will be displayed in the online store, and interior design.

Assessing Russian market colors, one cannot help but say that it is characterized by seasonality, and pronounced. In the pre-holiday time, prices for flowers are raised, due to possible profits.

Considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetic, it is necessary to carefully approach the choice of staff.

SWOT analysis

Before opening your own flower shop, you need to evaluate the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight external factors and try to change them. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

1. Capabilities:

• occupation of a certain niche in the market;
• after conducting a deep analysis of the situation on the market, you can extract the maximum benefit associated with the seasonality of this business;
• high profitability;
• the ability to cover a large segment of the market;
• cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
• a possible increase in demand in general;
• increasing the relevance of the proposal due to the growth of the standard of living of the population;
• the ability to offer and provide additional services;
• no need to establish production, focus on the sale of purchased products.

1. Threats:

• high level of competition;
• seasonality;
• possible problems with suppliers;
• the need to find alternatives during a sharp decline in demand for products;
• the existence of a shelf life for products, which makes it necessary to constantly forecast demand;
• the need to obtain permits;
• a large number of documents that need to be completed in a timely manner.

An entrepreneur can change internal factors, adjust them for himself. These include:

1. Strengths:

• high margin on products;
• high qualification of personnel;
• a large assortment;
• availability of services;
• offering quality service to its customers;
• Availability effective methods advertising and promotion of their own products.

1. Weak sides:

• possible miscalculations in relation to demand for products;
• lack of experience in this area of ​​business.

Opportunity Assessment

Particular attention will need to be paid to the choice of the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a well-visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting the overall revenue and profit.

If we talk about the market and competition on it, then it must be said that today online flower shops are of particular relevance. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts are especially relevant in the pre-holiday time. In general, the period from late December to mid-March can be called the peak - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store, you will need 2 florists who will work in shifts. The delivery of flowers, the purchase of which is carried out via the Internet, will be carried out by the delivery service, because it will be unprofitable to hire your own workers at the initial stage.

It is very important to immediately find decent and obligatory suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse sites, compare prices and conditions - in a word, carry out serious and painstaking work so that later work goes on as usual.

After the store develops, you can bring flowers from other countries or regions on your own by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase revenues.

At the initial stage, a large amount of money will have to be invested in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that's not all. Must be Feedback, contact information and visual photos of the proposed bouquets with prices. After the work in the online store is established, you need to replenish the assortment in a timely manner, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty, form a customer base.

Organizational and legal aspects

Organizing your own flower shop, special attention should be paid to organizational and legal issues. It is very important to own all necessary information and work according to the law to avoid various fines.

1. Organizational and legal form - or. Do not forget to indicate the codes according to OKVED:

• 52.48.32 Retail flowers and other plants, seeds and fertilizers;
• 52.48.34 Retail sale of souvenirs, handicrafts, cult and religious items, funeral accessories;
• 64.12 Courier activities other than national postal activities;
• 74.87.4 Design activities;
• 74.87.5 Provision of services for the design of premises, activities for the organization of fairs, exhibitions and congresses;
• 74.82 Packaging;
• 52.61.2 Retail sales carried out directly by means of television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your particular situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It is easier to specify all the necessary ones at once than to re-register documents and make changes later.

1. An entrepreneur can choose either UTII. In the first case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
2. Availability required Sanitary and industrial control programs. It is obtained once - after approval by Rospotrebnadzor.
3. It is obligatory to have contracts for deratization, disinfestation and disinfection.
4. Ventilation and air conditioning systems must also be serviced, their disinfection is mandatory.
5. A contract for the removal and disposal of solid waste is required.
6. There are also requirements for the internal documentation of the store. So, the organization must:
   • register of overdue products;
   • register of disinfectants;
   • product range list.
7. All products will require SES hygiene permits or appropriate quality certificates.
8. Worth checking out Customs Code and Rosselkhoznadzor regulations that apply to plants.
9. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
10. If you accept payments from customers bank cards then you need .

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay due attention to promoting their own flower salon. Experienced businessmen working in the industry argue that it is very important to promote in the circles in which potential buyers are. In our case, the price segment is medium. Therefore, the most effective ways promotions will be:

• Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the staff working in it. In addition, it is the brand that helps to inspire the confidence of the buyer, develop in him loyalty to his own flower salon.
• The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
• Be sure to distribute flyers to nearby homes. People on a subconscious level will know about the presence of a flower shop nearby, and if necessary, they will go there.
• Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
• Pay attention to the issuance of discount and bonus cards, gift certificates, promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices should be set at the market average. On holidays and pre-holiday days, you can increase the cost. Some salons practice on such days an increase in prices by 50-100%.

Calculation of projected income

Predicting the income of a flower shop is quite difficult. We will take the average market indicators for the industry. This data is conditional. In each case, you need to focus on the segment, region, competitors and other factors.

Revenue is average monthly. Do not forget that there are months of calm and active purchases. When compiling your own business plan, you need to forecast monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on the necessary equipment and tools. In a good flower shop you will need to buy:

• refrigerator for flowers;
• flower stands;
• Desktop;
• flower flasks of various sizes;
• rack;
• sprayer;
• a watering can with a narrow spout;
• secateurs;
• device for cutting spikes;
• knives;
• staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a fixed fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

organizational plan

Financial plan

• Profit before tax: 216,000 - 160,000 \u003d 56,000 rubles.
• We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be selected.
• Tax: 56,000 * 0.15 = 8,400 rubles.
• Net profit: 56,000 - 8,400 \u003d 47,600 rubles.
• Profitability: 47,600/216,000*100% = 22.04%.
• Payback period: 358,300/47,600 = 7.53. Therefore, the flower shop will pay off in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

• minimum initial cost:
• high profit margins in the long run.

The risks include:

• The fact that flowers are a perishable commodity. To avoid possible losses, it is necessary to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
• The possibility of receiving low-quality and defective goods. And it is not always possible to return it. Here it is important to correctly draw up an agreement with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
• The cyclicity of the flower market and the episodic demand. It is next to impossible to deal directly with these risks. But you can mitigate the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can engage in the design of celebrations, which will at least partially help to estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their delivery are issued much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And the reputation of a large assortment affects positively.

In this case, experience is very important. The larger the pavilion, the more difficult it is to predict sales. So, small shops adapt to the format of work in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment is not needed for this, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application in the form P21001 for state registration of IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as a lease agreement for premises, a document confirming the registration of a cash register, a register of cash transactions, documents for equipment, etc., should also be kept in the trading room, so that if the inspection company arrives, they can be immediately provided. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of the shopping centers of the city. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• to rent a small room in the trade pavilion of a modular design;
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if the flower shop is located near the metro station, but there is no road nearby, you can not expect big profits from it.

When concluding a lease, it is necessary to clarify whether utility bills and garbage collection are included in the rent. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit on an individual order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks for them. Large refrigerators use shelves and glass flower vases.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a sales channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only they depend positive reviews buyers.

Staff salaries will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the trading area is small, then ideal option There will be a sale of freshly cut flowers. Potted houseplants and related products are not what buyers are looking for in such places. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include both exotic plants and large-sized potted plants, and different kinds soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from natural flowers.

Hello dear site visitors! For creative readers of our blog, today is a wonderful idea for making a decorative tree with your own hands from our wonderful sorceress Alena: “To decorate a children's room, you can make a rainbow tree from a pom-pom. Such pompoms are often used to make children's toys. By the way, such a tree can be made together with a child, developing his creative abilities from an early age.

To make a decorative tree, we need:

• Leftover yarn in different colors (I used Bambino yarn)
• Wooden skewer for the barrel
• piece of styrofoam
• Multicolored beads
• small planter
• Cardboard, scissors, compasses
• Decorative birds and leaves

How to make an ornamental tree:

First of all, draw a circle with a diameter of 10 cm on cardboard with a compass, draw a circle with a diameter of 4 cm inside the circle, you will get a ring. Cut out two such blanks, fold them together and wrap tightly with yarn of different colors. The tighter you wind the yarn, the more magnificent the pompom will turn out. Use scissors to cut the threads along the outer edge between the two circles of cardboard. Then pass the thread between the circles and tighten tightly. Remove the cardboard blanks from the yarn and give the product the shape of a ball.
Cut the styrofoam to the size of the pot and place it in the pot. Wrap the skewer tightly with green yarn.

Attach the pom-pom to the skewer, this is very easy to do, as the pom-pom is soft. Place the other end of the skewer in the center of the pot. Well, now decorate the tree as your fantasy tells you. Use beads, leaves, decorative birds or butterflies for this.

Here is such a decorative tree turned out by our craftswoman Alena!

I also suggest watching a video on how to make a decorative tree - do-it-yourself topiary