Questionnaire example. Questionnaire

Instruction

The scheme “what they produced, they will buy for a long time is not relevant. The landmark has shifted towards the tastes of consumers, their needs, innermost desires. In addition, now people freely express their opinion on any issue.

The structure of the questionnaire is as follows: 1. Introduction. A place to welcome and explain the purpose of completing the questionnaire.
2. Instructions for filling, if required. State clearly so that any respondent can understand them the first time.
3. Information about the respondent. If this is an anonymous survey, skip the step.
4. Questions
5. Gratitude or wish to the respondent.

Follow the rules for writing questions. Arrange the questions in order from easy to hard. Thus, the respondent will loosen up and be ready to answer more personal questions. Formulate questions unambiguously, without hidden meanings and complex turns. Consider all response options for closed questions. Leave enough space for an answer when open. Do not use phrases that may encourage the respondent to answer incorrectly. Be always neutral. Don't force the filler to do complicated calculations. Break the required data into several questions and make calculations at the stage of processing the questionnaires. Respect your respondent. Be polite and careful in your expressions. Nothing should cause hostility or embarrassment.

Don't forget to check the form. Read it aloud and cross out all unnecessary words that do not carry information, but only clog the text. Make sure your wording is clear and correct. Check if the level of questions matches the target audience. Distribute a few questionnaires to friends. Take into account any misunderstandings that arise, if necessary, completely rewrite some questions.

If you answer the questions of the questionnaire easily and simply, it does not cause difficulty in perception and negative emotions, it is filled in one breath, which means that it is compiled correctly and is ready for the survey.

Sources:

• Rules for compiling questions

Tip 2: Marketing research: how to write a questionnaire

At the beginning entrepreneurial activity there may not be funds to pay for the services of a professional marketer. Market research should not be neglected. This can lead to a waste of available funds. You can create a simple questionnaire for marketing research yourself.

Instruction

Choose from the list the most main question. It is to him that the questionnaire will be devoted. If other questions are also urgently needed to be answered, design other questionnaires for them. Otherwise, you run the risk of confusing yourself and confusing people who will be asking questions on the questionnaire. Stick to the rule "One market research = answer one question."

Write different formulations of the main question. You know there are auditory, visual and kinesthetic. These are people who perceive and interpret the same information differently. That is, they do not understand the same question asked. If necessary, find detailed information about these types of people. Formulate the same question in different ways to "fit" it to the perception of any person who will answer the questionnaire. Please note that this is only about one question of the questionnaire, which you found at the 2nd step.

"Dilute" the resulting formulations with questions about other events or things. People are usually afraid to give the "wrong" answer to a question. They may lie when answering survey questions to appear smart. Therefore, you must take care that they do not guess what you want to know. To do this, different formulations of your main question should be placed in different parts questionnaires, between other questions that are not relevant and do not interest you at all. This little trick will allow you to get a true picture of the market under study.

Test the received questionnaire. Select 100 people, let them answer the questions of the questionnaire. Analyze their answers. The purpose of the analysis is to find out which wording of the questions people do not understand.

Make any necessary corrections to the text. Rephrase unclear questions.

note

Not all readers of the questionnaire will understand what you want to achieve from them. Sometimes clarification is required for difficult questions. If applicable, please provide examples of responses. But do it in such a way that you do not push the person to the "correct" or the answers you need. Otherwise, the results of the study will be distorted.

Useful advice

If a market research questionnaire is distributed to people in hard copy, increase the text font. Make sure that people with poor eyesight do not have to peer into small text.

If you want to conduct a sociological study, you need to consider methods for obtaining information on the issue of interest to you. It can be an experiment, an observation, an interview method or a questionnaire. Distinctive feature Questionnaire is an opportunity to interrogate a large number of respondents in as soon as possible.

Instruction

You will need to clearly state the problem you decide to investigate. Study the necessary theoretical information, as well as previously accumulated practical experience in solving it. It will be useful to pay attention to the statistics. This will help you formulate the topic of the survey and its constituent questions.

Any questionnaire should contain instructions: make a few short sentences in which you explain to the respondent what is required of him. Be polite, start with a greeting.

Questioning can be both anonymous and with the indication of the "profile" data of the respondents. In the first case, it will be easier to find those who want to fill out the questionnaire, but remember that anonymity reduces the sense of responsibility, and this may affect the quality of information.

Regarding the required number of respondents, that is, the people who need to be interviewed: their number will depend on the magnitude of the findings of your study, as well as on the methods of statistical data processing.
The minimum number of participants is usually 25 people.

Formulate questions in such a way that they are understandable to all respondents, do not use unnecessarily scientific terms and avoid complex sentences. This will make it easier for the respondent and reduce the time it takes to complete the questionnaire.

Questions can be either open questions, when the respondent must formulate his own answer, or closed questions, when it is proposed to choose one or more options from the already proposed answers. You can compose combined questions that will include answer options and the line “your choice”.

Arrange the questions in such a sequence that the most difficult ones are in the middle, and the easier ones are at the end and beginning of the questionnaire. This rule for compiling questionnaires is associated with the peculiarities of memorization and perception of information formulated by Ebbinghaus.

At the end of the questionnaire, be sure to thank the respondent for participating.

Related videos

Useful advice

For convenience and saving resources, you can conduct a survey in in social networks.

Sources:

• Questionnaire

Before an interview in most companies, applicants are offered to fill out a questionnaire with basic questions about themselves and their skills, wishes for work. Such a questionnaire should be sufficiently short and informative, i.e., it should contain only those questions that are not answered by the summary.

Instruction

The meaning of the questionnaire lies in the fact that together with it is " calling card" of the applicant. Therefore, make sure that her questions complement the applicant's resume and allow you to highlight the features that distinguish him from the rest.

In the next question, ask the applicant to briefly describe the skills and knowledge he has that would be useful to him in your company in the position of interest to him. You will need to ask him this on , but if he writes briefly about it, you will not forget and confuse him with another.

Include in the questionnaire a question about the achievements of the applicant. This also applies to what you can say about yourself in an interview. It will be easier for the HR manager if this is briefly reflected in the questionnaire.

Ask the applicant to indicate the phone numbers or email addresses of those persons who could give him recommendations. If you hesitate between two or three candidates, you can contact their previous employers and clarify important points.

Include in the questionnaire questions about the desired compensation and the work schedule, if it can change. So you can immediately weed out applicants with too high salary expectations and insufficient qualifications. The question about the schedule will help you immediately divide the candidates into those who are ready to work in the morning and in the evenings, or in a different mode.

Remember that the questionnaire must be short, otherwise it will take too much time for both the candidate and you to complete and process it. In addition, a lot (university, work experience) can be learned from the resume, and duplication of information does not make sense.

Related videos

Questionnaires and questionnaires can be used for various needs of the enterprise. First, they are included in the plan of marketing research, which is designed to evaluate the opinion of consumers. Secondly, the questionnaire may contain questions that will help the company to clearly articulate the needs and requirements of the customer. In this case, the questionnaires are more like a technical task.

Instruction

Ask understandable questions. The questionnaire should consist only of specific questions that are designed for this category of persons. Consider social status the interviewee and their education. That's the only way you'll get a concrete answer. The question should not be ambiguous. Each question must be related to one topic.

Ask questions that will elicit a truthful answer. This falls into the category of questions about sensitive topics related to personal life and preferences, when people try to avoid answering. For the most part, these questions are not answered by personal experience, and according to social norms.

Avoid questions that imply or suggest an answer. For example, do not start the question with the words “Do you agree”, “Do you own”, “Do you know how”. Some people, wanting to finish the survey faster, will agree with you without thinking about the meaning of the question.

Formulate several answers. This will simplify the task, since it is easier for people to choose the proposed option than to enter the answer.

When a crisis hits, the market is filtered. Weak companies leave, strong ones remain.

A pre-assembled client base is one of the tools that makes a company more resilient to changes in financial weather.

Because you already know by sight the customers who have already bought something from you or who have at least once been interested in your products, and you can quickly and effectively restore contact with them.

Moreover, it does not matter whether you have a wholesaler, services or a store - a client profile and the formation of a database through it is necessary for everyone.

base formation. Why is this?

Just do not immediately say that it is impossible for you to conduct customer surveys. At one time, we collected contacts and customer reviews even in a butcher shop.

Where people most often go after work, tired and with a great desire to get home as soon as possible, and not to write, moreover, for an ordinary counter.

You can collect contacts anywhere and anytime. And first of all, you must decide what information you will collect.

You need to think and decide which information about the client will be useful and practical for you, and which is just for show.

The questionnaire is just a pad before your further actions in which you will use this information.

If we take as a basis the minimum marketing package: calls, mailings, birthday greetings. Then you must collect the following items:

1. Company name (only for B2B);
2. Birthday;
3. Cellular telephone;
4. E-mail.

Further points you take from the needs. For example, in the store you can also find out the birthdays of loved ones.

This is necessary in order to make your customer special. sentences with the text: “Your wife / friend / mother has a birthday soon.

You can purchase a gift from us for them with a 30% discount.” By the way, we successfully practiced this for a flower salon.

In the B2B segment, you will need to sweat a little more, because there the more information you collect, the better.

Examples of the questionnaire in action

There is big difference in data collection in trading floor and by phone, now I'll tell you more.

In the case of a telephone, you can say that you fill out the questionnaire yourself and most often weave additional questions to identify the needs of the client during the conversation.

Based on the results of communication, information is also already entered not on a printed sheet of paper, but immediately in order to simplify further work with data.

Therefore, this section will be of most interest to shops or companies where the client fills out the questionnaire himself.

In addition to the fact that you only need to collect useful information, You also need to know that the fewer fields in the questionnaire, the more willingly they will fill it out.

Do not think that additional fields give the questionnaire solidity. No, they only irritate the client. Therefore, the “colder” the client, the shorter the client profile should be.

Below you can see the survey questionnaire template (not designed version). This is the most minimal version of the new client questionnaire that you can create.

It is not difficult to supplement it, but we first need to implement this fundamental part according to the rules and laws of marketing, and only then move on.

Questionnaire example

1. Name. We specifically emphasize that this questionnaire only for special people.

   This flatters the client and eliminates the reluctance to fill it out, because everyone wants to be treated as a VIP client.

2. The purpose of the collection. Under the heading, you must write why you are collecting contacts.

   In our example, it is no coincidence that “Closed sales” is at the beginning, this once again emphasizes the status of the client and shows his future benefit, that this is a questionnaire for receiving various bonuses.

3. FULL NAME. This item combines three components - the name, surname and patronymic.

   You also do not need to break it into several parts, because each answer is an additional field that visually makes the questionnaire more massive.

4. Birthday, phone number and e-mail. We help the client understand in what format to enter his data so that he has a minimum of thoughts and a maximum of actions.

The printed questionnaire must contain consent to receive mailings and data processing (below).

This is very important point! Without it, do not even launch the “to the people” questionnaire. Fines are now huge, and people who will take advantage of your omission are waiting for it.

Therefore, we received a signature on the questionnaire and put it in a distant box (do not throw it away).

Important. The database needs to be constantly updated. People leave, lose phones, change mail, and if this is not tracked, then you can make hasty conclusions about efficiency and, in general, work for nothing.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Additional feature

Remember I talked about collecting dates of birthdays of friends and relatives? This is a very useful feature.

But I have an even more advanced mechanic for you, where the client leaves instead of dates (because they are not so easy to remember) the contact details of your potential customers who may be interested in your product.

The mechanics are very simple. You promise to give a gift to three people whom he will indicate in the questionnaire.

To do this, you just need to write their names and contact numbers / emails. Moreover, you can also give him an additional gift for leaving these contact details. This will be the second motivation.

And then attention. After receiving the completed questionnaire with the contacts of three friends, you need to contact them with the words: “Your friend Ivan Ivanovich has prepared a gift s_____ for you, you can pick it up at the s_____ store at: s_____”.

The phrase is not verbatim, but just an idea for reflection that you need to refer to the recommender and do it as if he was doing a great job, and not just handed over your contacts.

5 motivations for completing the questionnaire

It is not enough to do and put the questionnaire near the cash register. She will lie there and no one will fill her.

You also need to motivate people to fill it out. Moreover, you should come up with additional motivation even for those who somehow contact you, and not just buy from you.

To do this, I have prepared for you the 5 most popular ways for us to collect and form a base.

1. Proposal to inform customers about novelties. This method is especially relevant in the wholesale.

   Almost all wholesalers like to receive SMS about new arrivals of goods and, accordingly, be among the first to purchase them, because they think that new items on their shelves are the key to the chest of money.

2. Questionnaire for receiving a bonus card. In Russia, they still love discounts and willingly fill out a questionnaire if you offer a discount or bonus card instead.

   And there's a little one more little trick. You can not give the cards right away, but take the completed questionnaire from the client and call him in 2-3 days, invite him to pick up the card. T

   Thus, the client will appear at least 2 times, and even better - leave with a purchase.

3. A small gift in exchange for filling. Everything is simple here, the client fills out a questionnaire and receives a gift in exchange.

   Be sure the gift must be valuable (mind you, not expensive, but valuable). In each niche, different products can be valuable gifts, but as a rule, this is what you always need, but it’s a pity to buy it yourself.

4. Lottery. You are launching a win-win lottery, where you only need to fill out a questionnaire to participate (even if you didn’t buy).

   The lottery can be instant and the person will immediately receive a prize, or you can assign it to a specific day and time if the gift is significant and you are sure that people will come for it.

5. Staff competition. Effective method if you run it simultaneously with the lottery.

   The meaning is simple - the seller / manager who brings the most completed questionnaires in a certain time will receive a reward.

   As a reward, trips to a camp site or trips to a beauty salon for women diverge well.

In order for the questionnaire of a potential client to be well filled out and the base to be collected, there must be some kind of pretext.

And this pretext should be valuable for your customers. Do not just put questionnaires next to /sales manager, but hang up appropriate information boards.

Run lotteries and staff contests at the same time. Believe me, the client base is not something worth saving on.

Important. You don't need a customer satisfaction survey right away. First, collect the database, and only then conduct a quality survey of customers on it.

Your gifts from partners

Briefly about the main

Every day people are less willing to leave their data. I myself confirm this. Therefore, do not rely on 100% filling and collection in the “as it goes” format.

You need to approach this systematically and a little creatively, especially if you have a lot of competition.

But I assure you, when you collect your customer base and it will help you out at the right time, you will never underestimate this process again.

Just don't get too excited. Collecting the base is only half the battle. Much more important is not the number of questionnaires, but the quality.

And this indicator is measured by how positively your base reacts to promotions and offers.

Achieving this is not easy and will require other work from you. But no one said it would be easy.

The result of the research directly depends on how your questionnaire is composed. So, a questionnaire that is incomprehensible to respondents with incorrectly built logic will reduce the number of fillings and will not bring the desired result. How to create a questionnaire that will satisfy all the requirements? In this article, we will talk about how to write a questionnaire correctly so that it not only seems interesting to respondents, but also collects information on the basis of which useful conclusions could be drawn.

Rules for compiling a questionnaire for a survey

• Decide on tasks upcoming research. It is their decision that should be served by the questions consistently asked in your questionnaire.

Example: if your goal is to find out the attitude of buyers towards Samsung cell phones, ask questions about the interface, technical specifications models, consumer properties, etc. In this case, you should not be interested in what time it is more convenient for your customer to come to shop N. You have a clear goal - to find out your attitude towards the brand, and you must follow it throughout the questionnaire.

• Write literate, short and understandable survey questions. Give short and clear answers to them.

Avoid ambiguity in questions - you may be misunderstood, this will distort the results.

Try to offer everything possible options the answer to the question and, if necessary, the "other" field for a free answer.

Avoid spelling mistakes. A competent questionnaire always speaks of the seriousness of the company, inspires confidence in it and respect.

Example: Wrong question- "Do you prefer Samsung phones over other brands because of their user-friendly interface or wide range of applications?" right question- "Rate the consumer properties of Samsung phones (model N) on a 5-point scale."

• Say hello to respondents in the introduction to the questionnaire, briefly describe the purpose of the survey, if necessary instruct how to complete your application. At the end of the survey, do not forget to thank the interviewee for the time spent.
• Use a minimum of technical terms. Your questionnaire should be understandable to the maximum circle of survey participants. You need to understand that these people are not specialists in your field. If you use terms when writing the questionnaire, explain them. Better to avoid altogether. The more accessible the questionnaire is for understanding the respondent, the more willingly he answers it.
• Do not make more than 3 questions on one page. It is simply convenient for perception and encourages the survey participant to further fill out the questionnaire.

The total number of questions in the questionnaire can be very different - it all depends on the objectives and depth of the study. However, if when creating the questionnaire it turned out to be too large, do not forget to reward respondents for the time devoted to you - give branded souvenirs, bonus cards, just pay them for participation in your study. Believe me, this will increase loyalty to your company.

• Be sure to follow the logic when compiling the questionnaire. The correct logic will not cause bewilderment and desire to quit filling out your questionnaire halfway.

When compiling a questionnaire, it is easy to get confused with the logic. Be careful when branching questions. Note that the branch is directed to a page, so the question for which the branch is given must be on the page one and only.

• Follow the order of the questions. The same questions placed in a different sequence can provide different information and even distort the results of the study. Therefore, sociologists and psychologists, when answering the question of how to draw up a questionnaire correctly, are advised to compose questions from simple to complex.
• Be sure to leave spaces for respondents to express their opinion: "Your wishes for improving the work of the store", "What do you think ..", "Express your opinion about ...".
• Be careful and polite. Nothing in the questionnaire should offend, embarrass or cause hostility.
• Test the survey. After completing the questionnaire, review it again, remove all unnecessary words that “clutter up” the questions. Get clear wording. Let your acquaintances, colleagues, friends fill out the questionnaire. If they find inaccuracies in it, downed logic, adjust the questionnaire according to the recommendations.

As you can see, it is not easy to make a questionnaire. But creating the right profile will not be too difficult, especially if you have practice.

2.1 Questioning students and analyzing the results of the survey.

Analysis of survey results

More than 81% know the symbol of what feat is St. George's Ribbon. In 86% of students, parents participate in a public action " George Ribbon ”, which practically coincides with the number of guys who want to wear a ribbon, this indicates the connection of generations, the extension of the memory of the Great Patriotic War.

Also, the majority of respondents know how to properly wear the St. George ribbon - 85%. There is a small percentage of students who do not wear it correctly or do not know how to do it correctly - 14% of respondents.

The largest percentage of erroneous answers to the question is it possible to buy a ribbon, 76% answered yes it is possible, which categorically does not comply with the rules of the action " George Ribbon».

In addition, according to the results of the survey, it was revealed that students have a need to fill in such knowledge gaps in questions: the history of the appearance of the St. George ribbon -57%, why black-orange 57%, why 33% use it, why 33% call it that. 14% are not interested in these questions at all.

Summarizing the results of our study, we can make conclusion:

1. Most of the students in grades 5-11 participate in the patriotic action " George Ribbon understand what it symbolizes. But most of them do not know why it is used to maintain the memory of the heroes, they do not know the history of this symbol, they do not know the conditions for participating in the action.

2. A small part of students do not want to participate in a patriotic action and do not want to know anything about this symbol.

Thus, based on the data of our study, it was revealed that there is a need to familiarize students with the rules for participating in a patriotic action " George Ribbon” and hold an event dedicated to the history of its appearance, which, in my opinion, will contribute to patriotic education in my school. To this end, I:

• got acquainted with the rules of participation and placed them in the form of a memo on the school stand dedicated to the Great Patriotic War. Appendix No. 6;
• held an event - a lesson in courage, dedicated to history the emergence of the St. George ribbon - as a symbol of the victories of our soldiers in the battles for the Motherland. Application No. 7.

After seriously delving into the sea of ​​specialized sources for creating surveys, I decided to publish my knowledge in the form of a serious manual. But its volume with each new block of information began to pull on a full-fledged brochure. Therefore, I decided to divide it into the following three articles:

• in the first, I will explain the concept of a survey, as well as explain its importance in Internet marketing and blogging. You will learn how it is done, what questions it may contain, I will explain in detail the essence of the survey, and show my procedure for conducting a questionnaire survey.
• In the second post, I will show different ways to create a questionnaire on my site. To accomplish this task, I will use step by step instructions with original pictures.
• in the third article you will see my way of creating a questionnaire using a special script from LimeSurvey. I will tell you in detail how you can implement the knowledge of the first article in various surveys on my resource.

What is a social survey

If to speak plain language, then a social survey is a variant of communication in which specific information is collected. Here the poll creator (interviewer) asks questions to his opponent (respondent), and then processes them to perform some tasks.

If to speak scientific language, then the polling method is psychological way communicative interaction between the interviewer and the respondent, which allows you to get answers to the questions posed. In another way, we can say that conducting a survey is a kind of research that allows you to find out the needs of respondents. Basically, the following two survey methods are often used - laddering and questioning.

Ladder method (laddering)

This type of social survey is actively used in various marketing research. Thanks to him, a causal relationship between the properties of a product (service, brand), pluses from use and consumer values ​​is easily revealed.

The implementation of this method is as follows - the respondent is asked questions about the various properties of the product (service, brand), consumption options, etc. Usually there is such a scheme of conversation - the interviewer asks “why ...?”, The poll opponent gives a specific answer. Depending on the answer, the following questions go, the opponent answers them. Roughly speaking, this is a conversation in which questions are often formed according to the answers of the respondents.

The advantage of this method is that there is live feedback - the respondent gives exhaustive answers, the interviewer can ask more precise questions to obtain complete data for the study.

The downside of laddering is that respondents may, due to a lack of practical experience in using the object under study, invent answers. That is, they offer the interviewer little conscious or habitual reasons as answers.

What is a survey

This research method uses a specially designed questionnaire with pre-defined ready-made questions. In another way, it is called a questionnaire. Questionnaire survey does not require live communication with the respondent - the questions of the questionnaire can be answered remotely.

That's why this method conducting a survey has a number of positive aspects:

• questionnaire survey using pre-prepared questionnaires can be carried out with a large number respondents (mass character of the study);
• the survey can be conducted anonymously, without requiring the respondent to provide his details (allows you to cover all segments of the population as much as possible).

The minus of the survey is significant:

• not having a full life feedback, a large percentage of questionnaires are unanswered.

How is a poll different from a survey?

In the first case, the interviewer can get complete answers for the study thanks to his clarifying questions. The respondent actively takes root in communication, the interviewer monitors the course of the conversation and, if necessary, carefully changes the direction of his questions. The main thing here is to ask the first questions on the topic, and then there will be specific suggestive ones based on the answers of the respondent.

When questioning such a full-fledged contact can not be. Therefore, the interviewer has to think in advance the whole range of possible questions (and, accordingly, answers) that will allow him to get the maximum results for the study. Therefore, the initial preparation is very important here - the creation of a questionnaire.

Using the Survey in Internet Marketing and Blogging

Using Surveys in Internet Marketing

Social surveys have always accompanied those areas of human activity where there are goods and services. Therefore, it is not surprising that in Internet marketing this tool for obtaining answers is widely used in various areas. Here is an example of some:

• consumer market research (checking the popularity of the trend, assessing purchasing power, etc.);
• evaluation of the success of a particular product or service (satisfaction with a particular product, customer survey, etc.);
• study of human resources (assessment of working personnel, analysis of employee motivation, etc.);

The second most commonly used method of conducting a survey is a survey. Usually, questionnaires are filled out either before receiving the goods (services), or after the purchase.

Laddering is also used to conduct various marketing research. But in this case, full feedback from the buyer is required (often used in the form of an online consultation).

Using polls in blogging

The blogosphere mainly uses questionnaires - it is very difficult to conduct live communication on blogs. It is easier for a blogger to conduct his research by sending out a questionnaire to his subscribers. Of course, not every respondent will answer the questionnaire. But such a survey option requires an order of magnitude less cost than conducting a study using laddering.

What topics do bloggers most often do their polls on? In my opinion, the most popular research topics are the following topics of blogging life:

• assessment of the blogger's activity, research of his ability to present valuable content to readers;
• researching the functionality of your blog, identifying design errors, getting recommendations;
• testing their information products, researching their consumer significance for their customers;

Questioning is conducted different ways, which I will discuss in more detail in future articles on this topic. You can see an example of one such questionnaire in the last part of this post.

In the future, all information on creating a survey on your site will be based on the second method, the questionnaire.

Compiling a survey questionnaire

As I have already said, in the questionnaire method, the most important and difficult issue is the moment of creating the questionnaire. The interviewer needs not only to understand the research topic, but also to correctly compose the questionnaire. Below you will see a number of recommendations and my plan for conducting a questionnaire survey.

Rules for compiling a questionnaire for a survey

1. Formation of research objectives. Before you create a questionnaire, you need to consider the objectives of the survey. To do this, it is necessary to compose only such questions, the answers to which will give an assessment of the study.
2. Brevity is not only the sister of talent, but also the success of the survey. Formulate your questions briefly and concisely - you should not add clarifying phrases when everything is clear from the question itself. They will distract the respondent.
3. Consistency of questions. Veiled and meaningless phrases will lead the opponent away from the real answer. This can confuse the answering question in a causal relationship, which will negatively affect the results of the study.
4. Question Sequence. Follow the order of the questionnaire questions. If their sequence is incorrect in the survey, the interviewer will receive distorted information on the study at the output. To prevent this, a simple technique is often used - first, simple questions are shown, and then their degree of complexity is increased.
5. One question, one topic. It is better to ask the respondent only one answer in one question. Then it will be considered the only important one. Otherwise, if there are several topics, the focus on the primary issue may go to another.
6. No clues. Questionnaire questions should not contain explicit clues. Otherwise, the study will not be natural - its answers will lead to a distortion of the results. Only an explanation of a complex question is allowed.
7. Using open questions. Giving the respondent the opportunity to give his own answer, without choosing from those offered, the study will turn out to be more accurate and complete (covers different sides).

Scheme of conducting a questionnaire survey

Having thought over the topic of the study and having compiled a list of necessary questions in your head or on paper, you can proceed to the stage of creating a questionnaire. Here is my layout for how I conduct my anchor polls:

This plan is only used for anonymous surveys. If the survey requires fixing the details of the study participants, then another item "Registration" appears. It comes right after the "Welcome" item.

Also, to create a successful questionnaire, I am guided by the following recommendations:

• The questionnaire should not contain spelling errors. Otherwise, respondents' confidence in the interviewer falls, which may affect the quality of the research results.
• For each question I give all possible answers. If necessary, I add a field for the respondent's personal response.
• Before publication, I test the created poll. Usually I read aloud everything that is written in the questionnaire. I also answer the questions of the so-called aerobatics sheet:

Classification of questions in the survey

All questions used in the questionnaire can be classified:

• questions about the facts of consciousness (show the opinion of the respondent, his wishes and plans for the future);
• questions about the facts of behavior (reveal the actions and actions of the respondent);
• questions about the personality of the respondent (show his personal characteristics - gender, age, etc.).

in form

• closed questions. In the questionnaire, there are ready-made answers for them, from which the respondent chooses his own option;
• open questions. They do not affect the response of the respondent (no suggested answers). This allows him to express his point of view on the issue. Therefore, they are more informative and complete than closed ones.
• semi-closed questions. They contain both obvious answer options and the opportunity for the respondent to write their own version.
• direct and indirect questions.

A few words about closed questions. They can be alternative (the respondent can choose only one answer from those offered) and non-alternative (several answers). Mostly used in simple questions where the choice is obvious (one or more). Otherwise, if a detailed answer is required from the respondent, open or semi-closed questions are offered.

by way of submitting a question

This type of question will be discussed with examples in the last part of this manual (3rd post about the script).

Common mistakes when compiling a survey

Illogical questions (answers). This error is often found in questionnaires - questions (or answers) contain semantic logical inconsistencies and contradictions. As a result, such questionnaires are difficult to analyze, and the results of the study will be unreliable. Here is an example of a semi-closed question with an extra answer (the last one), which can confuse the respondent for a while:

Having multiple survey topics. In order not to distract the respondent from the questions, you should not cram two topics into one question at once. Otherwise, the results may lose their information content (distortion of information). Here is an example of a survey question with several topics for discussion:

Lack of Equal Choice. It happens that the question of the questionnaire divides the opinion of the respondent into opposite halves. Not only can he not choose a normal answer, but it also makes his brain overstrain. Here is an example of such a question:

Presence of specific issues requiring special knowledge. I recently answered one questionnaire of a popular information businessman in RuNet about his mailing list. Many of the questions in his questionnaire contained specific terms. I had to climb on Yandex in search of decoding tricky phrases.

Highly difficult questions . Simplicity is the key to success in any business. The rule here is simple - the simpler the question, the more adequate the result will be. Here is an example of one question about instant coffee, after which the desire to answer may decrease:

An example of a questionnaire to evaluate your site

In conclusion, I offer you a small template version of the survey for evaluating a personal site. The questions in this questionnaire are simple, the answers contain a little humor. You can make your own version of the questionnaire using this template and get a lot of useful and relevant information about your site. Here is a link to this survey:

On this theoretical part about compiling surveys is over. In the next part, I will talk about how to create a questionnaire already on your site in various ways.

Sincerely, Your Maxim Dovzhenko