Travel agency business plan. Development of a business plan for a travel company

Increasingly, citizens of our country spend their holidays abroad, travel across different country. But tourist trips around the country do not stop. , following this trend, is also developing. New agencies, tour operators appear, hotels are built. not a very difficult process. The biggest difficulty is the huge competition. And before joining their close ranks, you need to decide in the role of whom you will act. Currently, two types of organizations are most common: Tour Operator or Travel Agent. So who are they.

What is a tour operator and travel agent

Tour operator - a legal entity that is engaged in the formation, promotion and sale of a tourist product, in accordance with the law of the Russian Federation "On the basics of tourism activities in the Russian Federation". Simply put, it is an organization that prepares and promotes tourism offers. The tour operator arranges meals and accommodation at the hotel. Provides transport, excursions, etc.

There are several ways to sell a product. For example, using travel agencies. In this case, the entire responsibility for the quality of the services provided lies with the tour operator.

A travel agency is an organization that promotes and sells a tour operator's tourism product. In accordance with the law of the Russian Federation "On the basics of tourism activities." A travel agency can be opened by both a legal entity and an individual entrepreneur. This is an intermediary between tourists and the tour operator, who receives his commission. The travel agent buys a tourist product formed and ready for sale from the operator. And offers it to the end user. For this sale, receiving a cash reward.

Quite often, a travel organization combines the functions of a travel agent and a tour operator. For example, a travel organization forms and offers a tour of Italy, acting as a tour operator. And at the same time, this travel agency acts as a travel agent, implementing a tour to France, formed by another tour operator.

It is important to know that tourism happens:

• entry - travel on the territory of the Russian Federation of people who do not permanently reside in Russia;
• exit - travel of citizens of the Russian Federation abroad;
• internal - travel within the Russian Federation of Russian citizens.

Back to index

To open and operate a travel agency, special permits are not required by law. That's why this species tourism business, as practice shows, is more common. Let's look at the main stages of creating a travel agency (travel agent).

Back to index

Business plan

At the first stages of opening any business, it is necessary to draw up a business plan. First you need to decide for what purpose it is compiled and for whom. For example, to obtain a loan, for a private investor, for oneself. It is necessary to calculate the amount of capital investments for a year, six months, a month. You can draw up a business plan yourself or order it from a consulting company.

Back to index

Choosing the name of the travel agency

Much depends on the successful name of the travel company. It helps to promote the company's services on the market, creates an associative range and style associated with the company. A successful name is well and quickly remembered, which is very important when there is a lot of competition.

Back to index

Site creation

Nowadays, to organize your business, you need the support of the Internet. Take care of creating your own company website. This service can be ordered from professionals, but it is possible to make a simple website on your own. To do this, you need to choose a hosting (the place of "physical" storage of your site) and a domain name. This is the address of your page, which should overlap with the name of your company. This will make it easier for potential customers to remember and find you.

There are many free and highly detailed website builders out there. Choose one and, following the instructions and tips, create your site. To begin with, it is enough to make a one-page site, where there will be information about you, contacts, a short list of services.

Back to index

Choice of tourist destinations

As experts advise, a narrowly focused business sells its goods and services better. Buyers often turn to specialized stores. The same rule applies in the tourism business. It is better to offer specific tours to your clients. For example: “Our agency selects medical tours in Russia according to unique methodology for children and adults." Instead of the sentence "We will pick up any tour." The first option is more informative and understandable.

Back to index

How to choose partner tour operators

When signing a cooperation agreement with a tour operator, pay attention to the availability, validity period and amount of financial security. To the number in the Federal Register of Tour Operators. For the duration of work in the tourism business. Pay attention to the number of employees in the state of this company, the presence of diplomas and awards. Find out where the tour operator's office is, its size and presentability, availability of management information, etc. There are no exact criteria for selecting the best and most reliable partners. Try to learn as much as possible about them.

Back to index

Where does the tourism business start?

So, where should you start when opening a tourism business:

• office selection. In order to organize a tourism business, it is necessary to find a suitable premises. It is worth choosing an office space in places with maximum traffic. In a popular shopping center, in a business center, on the central streets of the city, next to the metro;
• preparation of a business plan;
• recruitment. According to experts, decency and diligence are the most important criteria in the selection of personnel. Quite often, aspiring entrepreneurs hire their friends and relatives. Perhaps this is not such a bad choice in the tourism business;
• advertising. Print business cards, advertise on the Internet, post or distribute flyers. Students can be hired for this work;
• paperwork. Find out about what documents you need to draw up to open your own tourism business in the relevant authorities. The main thing is to make everything legal.

Travel business.

Travel agencies in Russia
The development of the tourism business within the country - the trend of 2014-2018

First steps in organization

Travel agency from scratch:

Features of the tourism business in Russia:
Who is a tour operator?
What is the amount of authorized capital for a travel agency?
Do I need a license for a travel agency for tourism activities?
Form of activity and taxes for a travel agency.
What holiday destinations for Russians are in demand?
How much does a travel agency get paid?
How much does a travel agency make on average?
Legal documents regulating the activities of travel agencies.
How many Russians go abroad on vacation?
How to open a franchise travel agency in Russia?
Relations between tour operators and travel agencies. Where does the travel agency buy tours?

Organization and management of tourism business.
room
Equipment
Staff
Marketing:
Advertising - customer search
Sales of products
Financial plan:
Investments
Payback

No. 1 Rest within the country, organization of rest in your region
№2 Organization of exotic tours with an annual turnover of about 10,000,000 rubles
№3 Own mini business organization of youth recreation in your city
#4 How to make money without having travel agency?

Travel business.

Travel agencies in Russia.
Today in Russia there are about 15,000 travel agencies operating in the tourist services market, of which 500 are the largest and about 2,500 are tour operators.

And the first travel agencies appeared in Russia in the late 80s and early 90s. After 1993, a boom in the development of the tourism business begins, more and more new travel agencies appear with a variety of offers. This direction is seen by many entrepreneurs as an unplowed field and a fairly easy business. But the 1998 crisis put everything in its place, since most of the agencies simply did not survive the hard time, these were usually those firms who sold their tours at dumping prices and did not accumulate financial reserves. Those who could survive troubled times today are the largest in Russia.

After 2000, the state's economy began to recover and at the same time the income of the population grew. As a result, the tourism business new round development, travel agencies of various formats began to reopen. But despite more or less auspicious time about 40% of newly opened travel agencies continue to close without having worked and three years This trend continues to this day. What are the reasons for this situation? And what are the main mistakes of new travel agencies? We will try to understand in our article.

The development of the tourism business within the country - the trend of 2014-2018
To date, there is no doubt that the trend of development of the tourism business within our country has already begun. In fact, a lot of money is being invested in the development of certain regions, which look very attractive in terms of tourism and recreation. Successfully held Olympiad in Sochi-2014 can serve as confirmation of this. The state, along with private investors, invested a large amount in the construction of Olympic facilities and in the infrastructure of the entire surrounding area. After the Olympics, these sights advertised all over the world became accessible to ordinary people.

Also, immediately after the Olympiad, due to a number of circumstances, Crimea and Sevastopol returned to Russia, these are excellent places for summer holiday and as soon as the situation in Ukraine normalizes, a bridge will be built on the peninsula and then the main tourists will be drawn. By the way, the state has already launched a low-cost air flight from Moscow to Simferopol, it is called "Dobrolet" and tickets there are 40% cheaper.

A sharp rise in patriotism recent times It will also undoubtedly have a positive effect on the development of the tourism business within the country.

It is also worth mentioning the upcoming World Cup, which will be held in our country in 2018. By this time, the state promises to work on creating infrastructure in those cities where festive events dedicated to football.

In Russia, there are many destinations for tourism and recreation, and in addition to the south. In general, in our country there is everything - Seas and rivers and mountains and steppes and taiga, and desert, etc. You can relax in Russia both on the beach and in ski resorts and with educational purposes and medical, outdoor activities, hunting, fishing, everything is there, but one problem that prevents all this from developing at the pace we would like is infrastructure.

Within our country, the priority is rest in cities, sanatorium and resort rest, river tours, tours along the Golden Ring. All this is happening in the central part of our country, eastern regions are less in demand in this regard, but Putin invited our European friends to come to Siberia for firewood.
The leading travel agencies of our country call Moscow and St. Petersburg a priority, it is believed that this is not a plowed field, since something new is constantly appearing in these cities that can attract tourists, as an example, youth hotels - hostels, in which young people gather in large groups for parties, the price of accommodation in a hostel is much lower than in ordinary hotels, and the profit is obtained due to the mass character of the client.

Also, in many regions, agricultural tourism began to develop, this type of recreation helps to plunge into the origins of one's ancestors, this type of tourism does not require special investments. Agricultural or otherwise green tourism is already a feature of the tourism business in
Russia, we smoothly move on to the next topic.

The first steps in organizing a travel agency from scratch:

Features of the tourism business in Russia.

Who is a tour operator?
A tour operator is a company that creates the product of a service in the tourism market. The tour operator interacts with hoteliers, carriers, insurance companies. Large tour operators have buses and their own rooms in some hotels on the balance sheet of their company. Guides accompanying during the holidays work in the state. Simply put, the tour operator creates a wholesale product, the travel agency is engaged in retail sales.

What is the amount of authorized capital for a travel agency?
To open a travel agency, the authorized capital remains at the level of 10,000 rubles.

Do I need a license for a travel agency for tourism activities?
The license to provide tourist services was canceled in 2007. To date, a license is not required, only tour operators remain in the register, who create the product itself, and the travel agency only sells it.

Form of activity and taxes for a travel agency.
It is definitely better to choose an LLC, since the client has more confidence in firms than in individual entrepreneurs, and in the tourism business, client confidence is the key to success.
Taxation for a travel agency today is possible only according to the "simplified", but it is offered in two versions:

• Or 6% of income
• Or from the difference between income and expenses of 15%

It is better to choose the second option, since the costs can be written off for staff training, including trips to study tours, as well as high advertising costs.

What holiday destinations for Russians are in demand?
To date, the situation on the market has not changed much; over the past 5 years, the picture looks something like this:

How much does a travel agency get paid?
On average, the remuneration for large tour operators is 10%, but in general there are fluctuations in the market from 5% to 16%, it depends on how long the travel agency has been operating and how many tours it sells. The more sales, the higher the percentage of profit. The tour operator recalculates the profit for each agency every six months.

How much does a travel agency make on average?
It is customary to calculate the profit of a travel agency not for a month or even for six months, but once a year. The calculation of annual profitability is due to the seasonality of this business.

On the Internet, there are many all sorts of figures for travel agencies earning from 200,000 to 3,000,000 rubles.
But here the question is different: “How many tours can you sell?”

Let's say you work together - you and two managers, you want yourself a salary - 30,000 rubles. per month, 2 managers for 20,000 rubles. + rent, telephone, Internet 30,000 rubles per month, + advertising 5,000 rubles per month. (I do not consider taxes, accounting services and other expenses)

As a result, you need: 1,260,000 rubles of expenses per year.

Let's say the price of the average sold tour will be 50,000 rubles, your reward is 10%, that is, 5,000 rubles.

Question: How many tours do you need to sell to earn at least 1,260,000 rubles a year?
Answer: 252 rounds. Based on the calculation, each of your managers must sell at least 126 tours per year!

Legal documents regulating the activities of travel agencies.

• At the opening - KVED No. 53.30 - "Activity of travel agencies".
• Tax reporting on documents for a simplified taxation system
• Between the tour operator and the travel agency - agency agreement, commission agreement

How many Russians go abroad for holidays?
For several years, the number of Russians traveling abroad has been gradually increasing and today it is about 15 million trips a year. The Rostourism website has all the data. Here, for example, is a table of the top 50 tourist countries with the number of visits:

How to open a franchise travel agency in Russia?

• Increased remuneration rate from tour operators
• Possibly territorial protection within your city or part of it
• Your computers will be installed software franchisor
• The franchisor can regularly conduct advertising campaigns for the entire network
• Often the franchisor has a number like 8-800 with the redistribution of calls to the regions and receives calls around the clock, including from your customers
• You can be provided with legal and accounting assistance as part of your work
• The franchisor conducts training and advanced training courses for your managers
• You will get access to a common database of corporate documents, reports and knowledge

But do not assume that all franchisors franchise their business right and left, they also have a number of their requirements and business visions, constantly monitor and monitor how you serve your customers. Since they are responsible for this with their prestige.

Frequent requirements from franchisors to entrepreneurs:

• Presence of an office on the 1st line of the central streets
• The area is about 20 m2 with a good repair, and sometimes with a corporate style renovation
• Possibly convenient car parking
• Mandatory sign made in a certain way with a certain design
• And others…

In our opinion, one way or another, before opening a travel agency, you need to consider all possible options, including opening a franchise, even if you want to develop your own brand and, after a while, also sell franchises for your business.

Relations between tour operators and travel agencies. Where does the travel agency buy tours?
To date, more than 2,500 tour operators are represented in Russia, and it must be said that not all of them have an impeccable reputation, so the choice of a partner must be approached carefully.
First you need to visit the Rostourism website, which has lists of tour operators with their data and, most importantly, capitalization, as a rule, the higher it is, the more reliable the partner.

You should also pay attention to how tour operators interact with your customers, whether they have their own guides, vehicles, and possibly even hotel rooms. As a rule, conscientious tour operators work with trusted air carriers and insurance companies. Transportation is provided at recreation sites, they assign their guides to groups of tourists, through whom you can purchase excursions and consult on various issues stay and accommodation. Including guides work with tourists, inform them important information, for example, about rescheduling a flight, this is very important!

Then it is worth looking at the presence of representative offices of tour operators in your area, if any, this will facilitate further work in terms of document flow, for example, in order to obtain visas, you will not need to send documents to the central office, everything can be done through a representative office.

The beginning of the relationship begins with the conclusion of an agreement, in this case it is an agency agreement and a commission agreement under which you receive your percentage from the sale of tours, by the way, this amount is about 10%.

Another important aspect of the relationship between travel agencies and tour operators, which has already happened in practice, is when whole planes rented or delayed flights or unpaid hotels, due to the negligence of the tour operator. And your clients will make claims to you, because you sold this tour to them. So you need to be careful when choosing your partners.
After the conclusion of contracts, you are given the opportunity to access as an agent to the database of all tours of specific tour operators. This access can be carried out both through the software and directly on the site. Through your Personal Area you will book tours for your clients. Also on the Internet there are sites that present the bases of all available tours from all tour operators, through such sites it is most convenient to compare prices.

Organization and management of tourism business.

Step-by-step scheme for opening a travel agency:

The zero stage should be to choose the time to open a travel agency, it is best to open not long before the season in order to have time to conduct an advertising campaign and immediately start earning the first money. The creation of a website for the company, we will also refer here.

The first stage of organizing a business should be a marketing research of your region and city. You must understand how many competitors you will have and what their features are.

The second stage will be the choice of the concept, that is, you can open a travel agency from scratch or buy ready business or open a franchise.

The third step is to find a room. This issue must be approached with all responsibility and not agree to the first options. Your profit depends on the location and convenience for the client.

The fourth stage is the search for partners and the conclusion of contracts. This issue concerns the choice of a tour operator, we discussed it above.

The fifth stage is the search for tour sales managers. This is also a very important point when opening a profitable travel agency. To resolve this issue, there are several options that are most often encountered.
The first option is to search for managers with experience and an already established client base. This option helps to start already having some advantage, but requires an increase in labor costs.
The second option is the selection of managers without work experience, who only have a desire to learn and earn money in the tourism business. This approach allows the leader to independently grow his own staff.
The third option will be mixed, this is the hiring of managers with and without experience. In this case, there is a diversification of the wage fund, which is also not a bad option.

The sixth stage is advertising. Carrying out advertising campaigns eats up quite most The profits of a travel agency in some cases reach up to 40% of the firm's net income. But what to do advertising is the engine of trade. Read more about the behavior of advertising companies below.

Now that your travel agency is open, the advertising campaign has been carried out and the first clients have appeared, it's time to talk about running this business. As a leader, you must clearly understand your responsibilities!

Most often, people decide to open a travel agency who have already worked for hire in such a business and have learned the intricacies of this business, and these are, as a rule, former managers.
But do these managers have team management skills? Not always! And therefore, many salespeople, when opening a travel agency, begin to do their usual business and from the very beginning drive their business into a trap. In order not to make such mistakes, you should move away from the managers at some distance and try to see the work from the outside. You must understand what not a specific client wants, but most clients in general.

The work of travel agencies is to sell the tour to the client as quickly as possible. Because in any city, working travel agencies sell essentially the same tour and for about the same price. Those agencies that dump prices, as a rule, die in the off season, and tour operators do not welcome this method of work. Therefore, the management of a travel agency does not come down to controlling the client, but should control its managers so that they respond to requests as quickly as possible and offer not one option, but several trying to please the client's request. To do this, managers must constantly learn and monitor the situation in the tourism market every day when they come to work. To be able to offer a good tour at the first contact.

Next very important point is to work with regular customers. A separate folder should be created for each client, where the maximum amount of information will be stored up to his relatives and his preferences. Let's say there are people who do not change their habits and every year fly, for example, to Turkey in July, in this regard, why don't you offer a tour at a bargain price in May.

In addition to working with managers, your task will include planning or, in other words, strategic planning. Strategic planning- these are calculations of assumptions for the future, how the situation will develop and how you will act. To begin with, you should come up with questions that may arise in the course of your work and try to answer them, for example, what will our travel agency do in the off season? How many tours do I plan to sell this year? And for the next one? What will I do if clients sue me? What promotions and when will we hold? How much do we plan to spend on advertising this year?

For each such question, you must provide a clear answer, for example: “What if a law on the mandatory authorized capital for travel agencies is issued, say, 2,000,000 rubles ???” Answer: "To unite with the same as our travel agency and chip off ..."
All this is called business planning, which the tour sales manager may not know, but the travel agency manager should definitely know and be able to put into practice.

Travel agency space.

About the premises for a travel agency, it was said in this article above and will be said even lower, in this section we will say that:
There are no special requirements, except for convenience for the client and aesthetic appearance, to the office of the travel agency.
The choice of premises is reduced to:

• Acceptable price
• Location closer to the center
• Possibly human flows
• Availability of minimal amenities for staff
• Availability of telephone and internet lines

In any case, when renting an office, repairs, even cosmetic ones, will be necessary, so at least 50,000 rubles should be allocated for this case.

Travel agency equipment.
After the repair is done and the room is ready for work, equipment should be purchased.
The choice of equipment for a travel agency should be approached carefully enough, on the one hand, all equipment must be functional, on the other hand, to please the eyes of your customers.
The main types of equipment for a small travel agency:

• Furniture.
• Office equipment.
• Advertising and information products.
• Office.

Furniture should be functional, comfortable and beautiful.
To open a small travel agency with a staff of 2 managers and a manager, you will need:
Tables with cabinets - 3 pcs. for 15,000 rubles.
Chairs - 3 pieces (staff) for 7,000 rubles, 6 pieces (clients) for 3,000 rubles.
Sofa for clients - 1 pc. 25 000 rub.
Coffee table - 1 pc. 7 000 rub.
Style - 1 pc. storage of promotional products 12,000 rubles.
Total for furniture: 128,000 rubles.
Additionally, you can install an aquarium, which is another 30,000 to 300,000 rubles.

Office equipment should be functional and fast.
Computer -3pcs. for 30,000 rubles.
Fax -1pc. 3000 rub.
Printer-scanner -2 pcs. 5000 rubles each
Phone - 2 pcs. for 1500 rubles.
Total office equipment: 106,000 rubles.
Optionally, you can install a projector or plasma tv or at least an additional monitor for the convenience of presentations is another 15,000 to 50,000 rubles.

Advertising and information products must be presented in sufficient volume, according to the client, the longer the travel agency has been operating, the more promotional products it has.
World map on the wall - 2000 rubles.
Magazines catalogs - 20 000 rubles.
Add. Waste paper - 5000 rubles.
Total for advertising products: 27,000 rubles.

We refer to the office: paper, pens, felt-tip pens, staplers, paper clips, folders, files, etc.
Stationery costs: about 10,000 rubles.
Additionally, you can purchase magnetic boards for the convenience of training or presentations within the company.
Also, do not forget about the shelves on which you will display small gifts that your satisfied customers brought you from tour trips.

The total result for equipment without additional amenities: 271,000 rubles.

Travel agency staff.
Availability and number of staff working in travel company can be very different. If you have a mini travel agency, then in the first couple you can organize all the processes yourself, over time you need to expand the staff in favor of tour package sales managers.
For an average travel agency, five people are enough, of which:

• director is you
• Two managers - sale of tours
• Accountant - reporting
• System administrator - website promotion

Of these people, only the director and managers can work permanently in the office, the rest can work remotely. This concept will help save on office rent.

What are the requirements for the staff of a travel agency?
It is impossible to name special requirements, since it depends only on the desires of the manager, meaning the presence higher education and work experience.

Mandatory is: knowledge of one's work, in particular, this applies to an accountant and a system administrator.

From managers the desire to work to develop and earn. Also, a frequent requirement for managers from the employer is the presence of a pleasant appearance and charm.

First of all, managers and sales managers of tours should be trained in the tourism business. What do you need to know?
For managers:

• Strategic planning
• Reporting
• Control of the work of managers
• Interaction with competitors
• Working with partners
• Work to attract and retain customers

For managers:

• Market research of the tourism industry
• Search and selection of tours
• Preparation of tour packages
• Reporting
• Sale of tours by phone
• Sale of tours in the office in person

A good training can be obtained by opening a franchise travel agency, this topic has been discussed a little higher. Part of the necessary training can be obtained by communicating directly with hoteliers and guides via the Internet. A good experience can be gained from communicating with customers after the trip. The extraction of information for training also has quite a creativity like the rest of the business as a whole.

Marketing.

Travel agency advertisement.
Travel agency advertising is one of the most complex and interesting types of advertising in this business, and in no other way is advertising the real engine of sales.
Travel agency promotion is a creative approach to advertising companies. Mandatory is the creation of advertising that has potential customers to rest. Advertising should be bright and memorable!

The first thing a modern travel agency needs is to create its own website and pages in in social networks and in this issue the format of your business is not important, in the sense of small or medium. Advertising on the Internet is mandatory for all travel agencies.

Today's realities require the presence of a modern website, which presents ready-made offers for your destinations. There should be a section for searching and selecting tours with the possibility of booking via the Internet and various options payment, including payment for electronic money.

Do not forget that your site should be constantly updated, providing information of interest to potential customers. It is also nice to have a section with photo reports and stories of your clients who went on vacation through your travel agency, this also indicates that you need to interact and work with clients after they return from vacation.
The site must provide a registration section for users. After registration, a person automatically becomes your potential client, leaving his data for you, in return you must provide him with some exclusive information that will not be available to anonymous visitors. This can be the ability to leave comments on photos and articles, or access to the ability to download information, such as a printed guide, tourist guides, maps, routes, etc.

It is possible to create on the basis of a site and a forum dedicated to recreation and travel. But it is worth mentioning that the development of the forum will require funds from 100,000 rubles, but you will get a lot of potentially interested customers with their registration data.

Many advanced travel agencies have been able to create entire social networks on the basis of their websites, in which not only clients, but also hotels, other travel agencies and even large tour operators, as well as many other various companies and individuals who, one way or another, register. spin in the tourism business. Joining in social networks helps to create the convenience and the necessary atmosphere for the development of the tourism business and, of course, provide a large profit to its creator.

Website promotion of a travel agency on the Internet:

• Registration on forums and bulletin boards
• Creation and development of pages in social networks
• Blogging and microblogging
• Constant updating and adding new articles to the site itself
• Order contextual advertising - Yandex Direct, Google Adwords
• Promotion through crowded places - YaP, etc.
• Conducting free mailings from your site - Subscribe, etc.
• Advertising on women's thematic forums also works well, as women are more interested than men and choose a place to relax.

The second very important thing is the offline promotion of your travel agency, practically any type of advertising is also suitable for this.

Newspapers, radio, television will also work, but subject to a number of conditions. The main thing is to provide important interesting and necessary information.

In a newspaper, it is better to order a whole narrative article with your contacts inside it, there must be a headline that arouses the interest of the reader, for example, How to visit Turkey for 10,000 rubles? What awaits the tourist in 2014 in Spain? Interesting places in Europe - top 10, etc.
On the radio, advertising should be creative and memorable; in a short video, you need to interest the listener as much as possible. The question-answer format works well for radio, this is when the question is: “Is it possible to get to the Louvre without a queue?”, The answer is: “the travel agency“ name ”knows how! Contacts, France in your pocket!!!”

Advertising on television today is an expensive format, and it will be difficult for a start-up travel agency to allocate such a budget. With television, it is best to start on the scale of local TV channels, within your city.

Creative people almost always find the best way out of this enough difficult question- advertising for a travel agency. One of my friends, a girl who has been in the tourist business for 5 years quite successfully, ordered the manufacture of fridge magnets with the image of the sea and an island with a palm tree, of course, not forgetting to write the name of her company on top and her website on the bottom.

She distributed these magnets by delivering mail to apartments. And I can tell you that such a publicity stunt brought her many new customers. I personally saw at my friends' houses, her magnets are hanging on the refrigerator.

Here is an example of a creative creative approach to advertising a travel agency, in which the minimum investment is no more than 20,000 rubles, and the return is maximum.

Comparing clients that come from online advertising and offline advertising, we can say that clients coming from newspaper, radio and television ads ask the same question: “What can you offer me and what do you have?”. Customers coming from the site are already more aware of the tours you offer and are focused on choosing between several. This facilitates the work of managers, and it is safe to say that the conversion of people coming from the Internet will be higher.

Choosing a name for your travel agency.
The name of the travel agency should be approached very carefully and come up with at least 50 names. From all this, you need to choose the most consonant and memorable!
Here are some examples:

• Rus-tour
• Ali Baba - tour
• Infiniti-tour
• Luxury - tour
• Gambit - tour
• To Berlin
• Three whales
• Seven seas
• three continents
• Atlantis
• heat tour
• Euro tour

You can come up with a lot of names, but try to choose one that can talk about the tours you provide, taking into account future development. And it is possible, in addition to the memorable name, to make it a little bit with humor.

Sales of products.
How is the sale of the tour?
The classic tour sales scheme looks like this:

• The client sees the ad
• Call to the office
• Manager job
• Office Visit
• Manager job
• Purchasing a service

Scheme of selling a tour on the Internet:

• Search either advertising or recommendation of friends
• Website visit and tour selection
• Tour payment
• Getting travel documents

But no matter what chain of tour sales you give, advertising will still come first, so we can definitely say that the sale of tourism business products will depend entirely on advertising.
When writing a business plan in this section, attention should be paid to retaining and developing regular customers and spreading word of mouth.

It is clear that in order to maximize the sales of our tours, we need to have loyal customers who form the key core of our business.

To ensure high sales of products, some travel agencies form their own non-standard tour packages. A tour package is a set of components necessary for a trip.

What is a standard tour package?
The standard tour package includes: visa (if required), honey. insurance, air travel (round trip), transfer to the place of residence, hotel room, meals.

What is a non-standard tour package?
A non-standard tour package differs from a standard one in that it includes additional services, such as excursions, additional services. Maybe the formation of a tour package to visit several countries at once in one trip.
In general, in order to sell your service, you can come up with a truly non-standard tour package and thereby arouse greater interest from customers. Everything will depend on your creativity.

How can a travel agency find and retain loyal customers?
Loyal customers are people whose needs are fully satisfied by your travel agency.
The search for a client should be handled by a marketer, retention - by a manager.

• First of all, the client should be attracted by advertising,
• in the second charm of your manager,
• in the third tour price,
• in the fourth round

At the same time, at all stages, your manager should interact with the client, but this does not mean being intrusive.

You need to communicate with the client and after he returns from the trip, this will help to keep the client, you need to be able to be, if not a friend, then at least a comrade, and then you will undoubtedly gain many regular customers.

In the tourism business, there is such an expression as a deadline - this refers to the sale of last-minute tours as well as possible, since your client will have a certain amount of time for which he must decide to purchase a tour for a trip.

Do not forget about holding promotions and bonuses for regular customers and hoteliers will help you with this. In many hotels there are promotions; when visiting again, the client is provided with the best room.
discounts as well essential tool. The discount can be valid when you re-apply to your travel agency, and as part of ongoing promotions - bring a friend. There are also systems of cumulative discounts, the more trips, the greater the discount.

You can also provide your discounts to customers who help promote your travel agency on social networks, write articles on forums and other sites, register and post their reports, including photo reports mentioning your company.

There is another example of a profitable opening of a travel agency with a campaign to attract the first customers in a new residential area. Firstly, this approach helps to save on office rent, cheaper than in the center. Secondly, there is little or no competition.
Having opened the aforementioned travel agency, its creators thought about attracting customers. We decided to carry out the action "Passport without a queue", that is, we took over the entire process of issuing passports for the population. And what do you think, there were quite a lot of applicants. Yes, even if such an action is quite stressful and requires additional personnel, but with the competent work of managers, the return can be up to 40% or even more. Let's say you help 3,000 people for free, but sell 1,000 tours, in my opinion, not bad.

Financial plan.
Drawing up a financial plan is a prerequisite for starting any business. The standard financial plan includes calculations for the estimated initial investment and project payback assumptions with projected profits.

Investments.
Investments in a travel agency are rather small, in connection with this, this business attracts many entrepreneurs. Let's try and calculate the initial investment in a small travel agency.

We will calculate investments for a quarter, that is, the next three months of work. In the future, all items of expenses are planned to be paid from the received profit.
We will divide all investments into four parts:

• Premises for rent
• Purchase of equipment
• payroll fund
• Marketing activities and advertising

Rental of premises for a travel company - a room of 35 sq.m. was found. With already made repairs, at a rental rate of 400 rubles. per 1 sq.m. 14,000 rubles per month. + Internet, phone 3000 rub. For the quarter 51,000 rubles.

Purchase of equipment - above we calculated the minimum set required for a small travel agency, its cost was 271,000 rubles.

Payroll fund - five people will work in our small travel agency together with the head of them, the head himself with a salary of 30,000 rubles. will work in the office and two managers with a salary of 20,000 rubles. + percentage from the sale of tours will also be in the office. An accountant and a system administrator will work remotely with a salary of 20,000 rubles.
The total wage fund for the quarter is: 330,000 rubles.

As a result, our investments in opening a small travel agency amounted to 752,000 rubles.
If you take the minimum and count on an instant return on business, meaning immediately after the first month of work, then you can meet 388,000 rubles. By the way, in the calculations for the payback of the business, we will use this particular figure, since the business should start to at least somehow pay off already from the first month of operation.

Payback.
To calculate the payback of the business, we will use the estimated number of sales of travel packages, as well as use the amount of the average check.

So, we plan to attract our main clients from advertising campaigns, based on the percentage of response we plan to be 0.8% out of 1000 people - 8 will book a tour, respectively, than more money will be spent on advertising, the more customers we will get.

Comparing these data from the calculation, we predict customer acquisition at the level of 600 per year. Based on these figures, we made a norm for managers of 220 tours sold per year, if a manager sells more, he receives an annual bonus, if he sells more, he receives more.
Further - the price of the average tour sold by us is 50,000 rubles, we receive 10% commission, respectively, the amount of the average check is 5,000 rubles.

Annual expenses:
Rent + internet, telephone - 204,000 rubles
Wage fund - 1,320,000 rubles
Advertising - 470,000 rubles
Result: 1,994,000 rubles

Annual income:
220 rounds x2 = 440 rounds multiplied by average check 5 000 rub. = 2,200,000 rubles
Available funds at the end of the year: 2,200,000-1,994,000= 206,000 rubles.

The payback of the travel agency should occur in the first year of its existence, while at the end of the year additional profit should be generated, which will be spent on advertising and bonus payments, so that profits increase in the second year of operation.

Startups in the tourism business (examples):

No. 1 Recreation within the country, organization of recreation in your area.

Organization of recreation and tourism in your own region is suitable for almost any resident of our country. To do this, you need to show curiosity and activity. Each region has its own attractions that other people want to see. The main thing is to present such a service correctly.

First you need to get a camera, learn how to make nice pictures. Having shown ingenuity and observation, you can pick up a good list of the most beautiful places in your region and region. After that, by means of the Internet, make an advertisement for yourself. We will do advertising for a startup by creating our own blog, forums, portals and of course social networks on the subject: tourism, recreation, photography, attractions, culture, art, etc.

We post the accumulated materials on the Internet under our own authorship and with our own coordinates, while offering our services for organizing, meeting, accompanying and accommodating everyone.
With the right approach, investments in such a startup are equal to zero, and an income of 30,000 rubles per month is guaranteed. Here is the first example of a tourism business from scratch!

№2 Organization of exotic tours with an annual turnover of about 10,000,000 rubles.

To date, the market of tourist services is represented not only by the main destinations for recreation. Many people are already tired of this and want to relax according to an individual program, say, to go where no one or few people have been. As they say, demand creates supply, so there are travel companies that specialize in exotic destinations, making up individual routes. By the way, the price of an exotic vacation has already added $ 10,000 per tour, and this is quite reasonable!

For example, how many people have conquered Elbrus? Not! What do you think, how many people want to do it? There are many and the number of them is increasing every year! The cost of such an ascent is about $ 20,000. And then there are travel agencies that every year gather several groups of exotic vacation lovers (only 20 people a year in total !!!) and make ascents.
We consider: 20 (persons) multiplied by 20,000 dollars (price per person), we get 400,000 dollars, which, translated into rubles, is about 14,000,000 rubles.

And for a startup, you can come up with a lot of such exotic tours in completely different directions and preferences, from relaxation to sports and extreme sports.

№3 Own mini business organization of youth recreation in your city.

One of my acquaintances, a frequenter of city clubs and parties, started his travel business without even suspecting it. Many regular party-goers are familiar with the phrase that the club has the same faces. This situation prompted him to meet people from other cities on the Internet and invite them to parties in his city. When the question of accommodation arose, he began to offer the second room of his apartment for rent. He takes 500 rubles per person, according to him, he didn’t have less than 20,000 rubles just for renting a room a month.

Also in big cities there are mini hotels - youth hostels where many young people come to relax and hang out, find new friends and have a good time. In such hotels, my friend also accommodates groups of young people. He cooperates with the management of the hostel for a percentage.

Recently, clubs in our city often come famous people with their concerts, which many fans and admirers want to attend, but some uncertainty prevents where to go, where to spend the night, etc.
This is where ingenuity kicks in! In groups of social networks, a friend publishes posters about the upcoming event and offers his services as a "guide" - all inclusive. There are plenty of people who want to!

For these purposes, he pre-books apartments that are rented for a day, do you know these? Such an apartment costs 1500 rubles per day. He settles in them for six people and for the weekend, only from such an apartment he earns 3,000 rubles in his pocket.
In the future, he dreams of building a house for 20 people. So that in just two days off he could earn 20,000 rubles.

№4 How to make money without having a travel agency?

Today, you can start your own startup and make money in the tourism business by selling tours and vouchers without even having your own company and even registering an individual entrepreneur. There are websites of travel agencies that offer ordinary individuals to work on their own behalf. After registration, you will be given access to their database of tours.

Why is it beneficial for travel agencies?
Travel agencies receive a commission from the tour operator from the sale of the tour and the more tours they sell, the higher the commission will be. By attracting individuals, the travel agency increases its sales.

Why is it beneficial to you?
Working in such a scheme, you get the opportunity to engage in the tourism business of selling tours without leaving your home. You also get big commissions working under the wing of a travel agency, today they are ready to pay about 35% of their profits. That is, let's say a travel agency earns 10% of the sale of each tour, let's take average profit from one tour 5,000 rubles. From 5,000 rubles you are paid 35%. We get 1750 rubles profit from one tour.
To earn about 20,000 rubles a month, you need to sell about 12 tours.

The advantages of such a business are obvious, you can start developing the tourism business today without investing cash to start your own company. You risk nothing!
First you need to create pages on social networks, perhaps your own website and start promoting on the Internet. Start with your friends and acquaintances. Get the first priceless experience with minimum investment in the tourism business.

In conclusion of our article on the tourism business, I would like to say that all the same, to this day, the opening of a travel agency remains quite profitable business the main thing is to choose the right format to start. Good luck!

It is worth registering the case as OOO to increase the level of trust from customers. Basic codes OKVED: 79.11. – “Activities of travel agencies”, as well as 79.12 . - Activities of tour operators. Other codes:

• 79.90. — “Other booking services and related activities”;
• 79.90.3. – “Activities for the provision of travel services related to booking”;
• 79.90.21. – “Activity of travel agencies for the provision of excursion tourist services”;
• 79.90.1. – “Tourist Information Services Activities”.

The work of travel agencies is regulated by law"On the basics of tourism activities in the Russian Federation".

The registration procedure will require $ 200 and a month of time.

Choosing travel destinations

How to get started? From the development of proposals and the search for tour operators. Tours are divided into domestic and international. More promising direction– international. it is necessary to develop 5-6 main proposals, and subsequently supplement them.

Selection methods:

1. Hire managers with extensive experience in selling certain tours, and form an appropriate offer for customers;
2. You have personal experience travel. You can safely recommend to customers the places that you yourself have visited;
3. Choose directions based on the analysis of competitors and market demand (for example, Turkey, Egypt, Thailand, neighboring Europe);
4. At your own risk, choose countries and cities that seem promising and interesting to you, and purposefully promote them.

There are agencies that specialize literally in 1-2 directions and work with VIP class tours. But to start with this, you need good publicity and the ability to sell, because preference is always given to travel agencies with experience.

Chasing a mass audience, offering 10-20 options at once, is not worth it. The consumer trusts more highly specialized firms that know their business thoroughly.

AT last years Themed travel is gaining popularity. By dividing them into categories (children's and beach holidays, outdoor activities, ecological tourism, medical tourism, etc.), you can attract more attention to your company.

Choosing a tour operator

Profit is very dependent on the operator organizing the tour. Your task is to sell this tour and, if necessary, take over the organization of additional services (tickets, excursions).

Agency profit - commission deductions from the sale of vouchers (5-15%) and bonuses for . Financial relations are negotiated when signing a partnership contract.

A reliable tour operator is an important point. If the client remains dissatisfied with the trip, then he will complain about the company that sold the ticket. Therefore, try to pre-select 10-12 proven experienced tour operators, for each direction - at least two or three. This is necessary in order to be able to pick up a trip exactly on the dates that the customer wants. Where to find and how to choose a tour operator?

• Thematic exhibitions;
• specialized sites ( tourindex.ru, tour-box.ru, sletat.ru).

Among the well-known tour operators in Russia are CoralTravel, Alean, Sunmar, TUI.

room

It is best to place in the city center, in a prestigious residential area, in a business center or shopping center. It is important to attract attention with a bright signboard, promotional offers, creative outdoor design.

Small agency office takes 30-40 square meters. This is 500-600 dollars for rent per month, and about 1000 dollars for repairs.

In the design of the room, pay attention to thematic paraphernalia(bright posters, souvenirs), which should set you in the right mood and entice you to travel. It is worth equipping visitors with a comfortable waiting area with a sofa, a coffee table, a cooler, and magazines. This will cost $100-150.

Equipment

The arrangement of the travel agency office includes the purchase of furniture, office equipment and the necessary communications:

1. Desks and chairs;
2. Filing Cabinets;
3. Several telephones, personal computers and a laser printer;
4. High speed internet;
5. Software for obtaining information about tours, booking.

The cost of setting up an office is in the region of $600-700, subject to the purchase of used computers and a printer.

Staff

A small business will need two sales managers. It is better to outsource bookkeeping. You also need the services of a system administrator as an outsourcer. You need $1,000-1,500 for a monthly salary.

Advertising and promotion

So what does it take to attract customers? The outdoor one works well (banners and railings), always with a specific indication of the offer. For example, a 20% discount on tours to Egypt and Turkey or advertising a certain tour at a fixed price. Inexpensive and effective promotion on the Internet. Create your website with current offers, advertise it in search engines, be active on social media. It takes about $200-250 per month.

Costs and profits

When calculating how much it costs to open a travel agency, we get an approximate amount of 4500 $ taking into account the payment of rent for three months in advance and advertising for a month. Monthly expenses will be 1700-2000 dollars.

On the initial stage it is worth counting on the sale of 40-50 tickets per month (income 2-3 thousand dollars, net profit - 800-1200 dollars). In six months or a year, it is realistic to reach 150-200 trips in the "peak" months (September, May, August) and net profit in $2500-4000.

Having collected all the data on how to open a travel agency, you can safely start working. But it will not pay off immediately, and in the first months you sometimes have to work at a loss. Therefore, you need to have a reserve fund and first take on the duties of a manager.

Do you want to open a travel agency? Here are the best tips to help you open your own travel agency hassle-free! We take note.

Do you love to travel?

Do you know how to properly organize a trip, choose routes and which museums to visit?

It is likely that you do not mind.

How do you like the idea to open your own travel agency?

So, let's go to analyze all the pros and cons on the shelves! 🙂

How to open a travel agency and what you need to know for this?

Tip #1: The most important thing is that you must understand that this business is complex and does not bring super profits!

At successful work you can earn, but it will not be "mad" money.

As, in fact, they will not be in other areas, if you are not involved in weapons, drugs and smuggling.

Tip #2: In the travel business, you are selling a service, and the quality of that service is entirely up to you!

There are two players on the market: tour operators that form a tourist product and travel agencies that sell this tourist product.

The product is the same for all travel companies, so your success, entirely, depends on.

Tip number 3: In many cities, and in Moscow and St. Petersburg for sure, there are courses for those who want to open their own travel agency.

Weekly courses, are relatively inexpensive, useful in terms of the legislative framework.

But if you do not have the opportunity, do not be discouraged, stock up on patience and perseverance and devote ten days independent study all legislative documents in this area.

The activities of travel companies themselves are not licensed, so you do not need to obtain a license.

But knowing all the laws is a must!

Tip #4: Choosing the location of the office where your company will be located is one of the decisive success factors.

The company should be located in a passageway, preferably with shop windows to the street.

The presence of a nearby transport stop, subway, a large supermarket is almost a must.

It would also be nice to contact a branding agency that will develop a creative and vibrant style for your company, which is very important!

You need to stand out and always be in trend and people will reach out to you! 😉

Thanks to the flow of people, you can attract the attention of potential customers with discounts and promotions!

Tip #5: You can choose to franchise, that is, go under the name of a well-known network of travel agencies.

In this case, there are both minuses and pluses.

Pros: Already famous name, booking program, joint advertising.

Cons: Entry fee and recurring franchise payments. Here the choice is yours.

For those who are on fire with the idea of ​​​​opening their own travel agency,

Where to turn your attention?

Well, the most important thing in the tourism business is word of mouth and the return of customers!

There is no need to recruit managers right away, because at first you will probably be able to manage on your own.

The main thing is to study all the information, conclude agreements with tour operators, master the booking system and fight.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

People in the CIS countries, especially in Russia, Ukraine, Belarus, love to fly abroad, travel around countries and relax, and you can make money on this by opening your own travel agency. But, if you are not a successful entrepreneur, how to open a travel agency from scratch? Step-by-step instruction with recommendations from established businessmen, clear advice and a financial plan in our article.

• First steps - choosing a concept
• The first pitfalls
• Registration
• We draw up documentation
• Looking for a suitable space
• Choosing a pleasant interior
• We select personnel
• Looking for potential clients
• What are the expenses and income?

First steps - choosing a concept

There are four options on the market for a long time:

1. Private travel agency - requires renting an office, hiring staff and concluding agreements with other companies, but you won’t have to depend on other people either. The option is more suitable for those who are familiar not only with business, but also with the work of a tour operator.
2. A home travel agency is the easiest way for a newcomer to the business to inject into this environment. You don't need to rent an office and call other people, but don't expect much profit either. In this case, only a person with his own client base and skills in the marketing environment can burn out. Get ready that only the middle class of people will come to you.
3. Internet travel agency - the format of online shopping is extremely loved by people, which can allow trips to different cities and the country, because the travel agency should not go bankrupt. The main thing is that the company's website contains complete information about the company itself, about tours and offers, and is also really convenient for an ordinary ordinary visitor. Enable the ability to communicate with the operator, select changes to the tour and pay through online wallets for the comfort of the buyer.
4. Franchising is the best format for the first business, because the newcomer is not yet ready to solve some problems on his own. The advantage of this option is that your new agency is opened under the supervision of a well-known network like "Mir Otkrytiy", you are not left without the attention and trust of potential buyers. You'll also get some equipment, free business training, a marketing campaign, and all the essential connections you need to get started.

The first pitfalls

The least popular period for tourism is the off-season periods - several months of winter-summer + several months of autumn-winter. Of course, some bursts of activity are guaranteed, because someone has holidays, vacations or personal circumstances, but such periods must be taken care of in advance.

In the first year, it is important to prepare intensively to expand the customer base through discounts for the May holidays, unusual ideas for summer holidays and promotions for trips during the non-holiday months.

Take care of planning your expenses in unprofitable months, and, most importantly, it is worth opening a travel agency in early spring in order to have time to build up a client base by autumn. In the "dead" seasons themselves, your travel agency should offer the sale of air tickets, the services of a lawyer for obtaining a visa, as well as special domestic trips to the cities of the country.

Download a sample travel agency business plan as a template for your own.

Registration

There are two legal forms, you should choose based on your desires and aspirations, as well as initial capabilities.

• The first option is LLC (legal entity). Registration of a legal entity involves a mandatory large financial investment, but it makes it possible to open a whole network of travel agencies.
• The second option is Individual entrepreneur (individual). A beginner should start with this form, because the investments are quite small, and it is easier for many to collect documentation. True, situations arise when tour operators require the mandatory registration of an LLC, but they do not work with individual entrepreneurs.

We draw up documentation

Step-by-step instruction:

1. Start by choosing the name of the travel agency. Think of something sonorous, memorable, appropriate in meaning, but serious enough. Suitable, for example, "World of Discovery".
2. Pick a room. This is important for determining the address of registration of the company.
3. It is important to choose the right type of activity in a travel agency according to the classifier.
4. Pay the state fee.
5. Notarize the signature of the company registration application.

For a legal entity, it is also required to perform two more actions - to determine the authorized capital in the amount of at least 10 thousand rubles, and also to create a model of its share with its nominal value for each of several founders.

Looking for a suitable space

You will need a small area located in a place with the greatest traffic of potential buyers. That is why travel agencies like to open in business business centers.

Be guided by the name, because, for example, "Business Ocean" accurately says that there are many entrepreneurs and office workers in the building, and everyone has a vacation. Undoubtedly, it is important that the premises be located in the city center, even if these are small regional cities like Omsk or Samara.

Choosing a pleasant interior

Design a dignified and comfortable client corner, where a coffee table and a comfortable small sofa for several people will be located. If you want to keep your customers entertained, run a small number of travel magazines, preferably with lots of photos. The tourist model should be read throughout the design of the office - paintings, straw hats, photo wallpapers and other things reminiscent of tourism.

Do not be afraid to show your own "want" and creativity in the design. Be original! Employees also need their own zone. To make work processes efficient, organize desktops, comfortable computer chairs and shelving with everything you need to work. You will also need a place for a printer, copier and other important devices.

We select personnel

A travel agency as a business does not tolerate fraternization and forgiveness of mistakes, so do not agree to hire relatives and friends for anything.

Take only those who show professionalism and the ability to recognize criticism. It is very profitable to hire people with experience in tourism, but some personnel can show excellent work even without experience. Browse job candidates in the following categories:

• way and manner of speaking:
• competent construction of sentences and a pleasant presentation of thought;
• the ability to identify what needs to be put in the foreground;
• ability to perseverance, focus on a specific task;
• how seriously a person takes the tourism industry;
• the ability to present one's personality to another person;
• relaxed, stress-free communication with strangers;
• what things interest him, breadth of outlook;
• proposed ways of solving various conflict situations.

Therefore, the candidate must become a model of a person who is able to interest another in a purchase, who is able to work with people with money.

Are you planning a small project? Enough two or three employees to work with clients and a cleaner for the stable operation of the office. Later it is worth hiring an accountant and a programmer, with the expectation of expanding the business. As a salary for managers, offer a minimum wage, supplemented by a percentage of revenue, in order to motivate them to work more efficiently.

Choosing a reliable tour operator

In order not to miscalculate and reduce risks, conclude contracts with ten different operators at once, half of which are obliged to specialize in a particular direction.

Choose the direction that is calculated by other companies as the most popular in your city or the whole region, but do not forget about unusual options.

At first, you will start to receive not so much profit, but after the first tourists, the percentage will increase. If you start showing a great example of a business project with successful sales, there will be more offers from more successful operators.

There is also finished example search bases for online tours and operators, which can slightly simplify the work of your travel company. The most popular database is tourindex.ru, where access to the database is obtained for a significant fee. For a year of service, you will have to pay 26 thousand rubles, but it is up to you to decide whether it is profitable to remain without such reliable help.

Looking for potential clients

In order not to be left without customers, open your own website of the company, so that a professional web designer and system administrator all rolled into one would handle its design and content.

You can still use other advertising methods:

1. Making announcements in the media mass media including radio.
2. Advertising the company on billboards and banners.
3. By broadcasting ads on TV in ad blocks.
4. Hiring people to hand out flyers.
5. Motivating clients to write reviews about the agency to launch word of mouth.

Sometimes clients come to the bureau from an incomprehensible source, so it is important to constantly adjust even ready business plan, as well as to keep a special journal about the channels for clients to enter in electronic format. This will help you to do regular analytics of the statistics of attracting people to the travel agency. Do not forget about discounts, promotions and bonuses that perfectly motivate people not only to buy, but also to attract their friends and relatives.

Video: how to open a travel agency?

What are the expenses and income?

The profitability indicator is individual and depends on a variety of factors.

The very opening of a travel agency will cost about 300 thousand rubles or more, but monthly you will also have to pay rent for the premises, taxes, wages to employees, utilities and much more.

The average payback is almost one and a half, or even two years. In the first year, it is important for a travel agency to simply survive and stay afloat in a sea of ​​competition. This can be achieved by pleasant service, quality services, good service and competent advertising. Only having achieved the level of sales of 500 tours annually, the project moves into the class of an established business.

If you find an error, please highlight a piece of text and click Ctrl+Enter.