We draw up a business plan for a confectionery bakery: a project with calculations. How to open a mini-bakery: writing a business plan

Bakery products are in great demand at any time. That is why now the business associated with the opening of small productions of various dough products is gaining special popularity.

The mobility of mini-bakeries allows you to easily and quickly adapt to customer demand, changing the range of products in one direction or another. Finished products are sold through kiosks, shops, stalls and other outlets.

Market assessment

Small confectioneries have wider prospects than large bakery factories. In addition to the ability to quickly adapt to the requirements of customers, they can easily change their recipes and technologies. It is also worth noting the growing demand for elite products, which are typical for small industries.

Despite the fact that now the level of consumption of bread is gradually decreasing, people are willing to pay and overpay for a really high-quality and unique product. At the same time, the annual import of bread from abroad is increasing. Its price is high, but buyers buy it without sparing their money.

Required investment

The amount required to open a mini-bakery depends entirely on the expected volume of products. On average, a small bakery can produce up to 350 kilograms of bread in one shift. With such volumes, the starting capital should be about $100,000. The greater the demand for products, the more funds need to be set aside for the purchase of equipment.

Such amounts are rather conditional, because they are calculated for the opening of the bakery itself. At the same time, you still need to take into account the cost of renting or buying premises, processing all necessary documents and paying for the work of staff.

Company registration

You can register a bakery as sole proprietorship or limited liability company. Given that the bakery belongs to the category "Production food products”, you can use the simplified taxation system. To approve the technological project, you need to contact the state consumer supervision and fire supervision.

The sanitary and epidemiological station must issue a document guaranteeing that the premises used fully meet all the requirements and standards. In addition, you will need a sanitary passport of the enterprise and the conclusion of an agreement with services that carry out sanitization of premises and waste disposal. Each employee must have a sanitary book. All paperwork can cost order 2 thousand dollars.

Room selection

The minimum area required for the installation of all equipment and storage of finished products should be about 150 square meters . The arrangement of the bakery is accompanied by a large number of rules that must be followed (otherwise the production will be closed).

The room should have artificial and natural ventilation, cold and hot water, waterproof floors, whitewash on the ceilings and tiles on the walls. In addition, the room should not be a basement or semi-basement. The entire area must be divided into several zones, each of which is reserved only for certain actions. These zones include:

• warehouse for storage of raw materials;
• manufacturing facility;
• packing shop;
• warehouse for finished products;
• waste room;
• utility rooms.

Purchase of equipment

If the quality of manufactured products is in the first place, then it is better not to skimp on the purchase of equipment. One of the most reliable is equipment from Italian, German, Finnish and French manufacturers. The cost of equipment is high, but the money spent will soon be fully paid off.

The main equipment includes:

• Convention ovens.
• Proofing cabinets.
• Apparatus for rolling dough.
• Rotary ovens.
• Industrial mixers.
• Industrial flour sifters.

At first, you can purchase only one set of equipment, gradually supplementing it as the volume of manufactured products increases.

You will also need special racks necessary for storing raw materials. You should buy trolleys, forms for storing finished products, special knives and scales, washing machines, packaging machines. Purchasing quality imported equipment can cost from 60 to 200 thousand.

It should be borne in mind that not all people will be able to immediately understand the principle of operation of a particular apparatus. It may take several weeks to train employees, but they will be able to more or less confidently work with the equipment only after two to three months. If possible, you can hire employees who already had similar work experience.

The following video presents a story about opening a mini-bakery:

Opening dates

The terms for opening a mini-bakery are on average 2 months. During the first month, the registration of activities and the ordering of printing takes place, and in the second - the rest of the work (opening an account, concluding a lease agreement, purchasing equipment, repairing premises, agreeing with the SES, installing equipment, coordinating all details with Rospotrebnadzor, recruiting personnel and concluding contracts with suppliers and customers).

The very opening of the bakery is carried out in the third month.

Required personnel

The technical staff of the bakery are the people who will be directly involved in the manufacture of products.

Employees must include:

• Bakers- people who will be busy baking products. Their number directly depends on the size of production (in a small bakery, one person can easily handle all the duties, and in a larger one, only a few). Special education does not play a special role, but work experience is only welcome.
• Technologist- a person who should be responsible for the development of recipes, as well as carefully monitor their compliance. In most cases, they hire people who have the necessary education and work experience.
• Confectioner- a person who will work with cakes, desserts, cookies and other things. It is needed only if the bakery will produce confectionery.

In addition, you will need cleaners and sales representatives.

Range and competition

Formation of the product range

The best-selling bakery products are buns. The average income from their sale is about 50%. Rye and wheat bread are also popular. Burgers, puffs, muffins, and brownies also bring in a pretty decent income. Such products have a high margin and low cost.

The vast majority of consumers are hard to impress with ordinary bread. Therefore, it is necessary to invent new things and expand the product line (for example, you can introduce national bread products into the assortment different countries peace). Another popular type of baked goods is whole grain and bran bread.

Before being fully introduced into the assortment the new kind bread, you should make a small batch and try to sell it. If consumers will actively buy products, it can be safely left in the line.

The level of competition and foreign manufacturers

On the Russian market of bakery products, not only domestic products are represented, but also those that came to us from foreign countries. Imports of products on average range from 20 to 25 percent. The main suppliers for Russian market are Finland and Lithuania.

According to statistics, about 28,000 medium and small businesses engaged in the production of bakery products operate in the Russian Federation.

Advertising campaign

Not a single business can do without advertising, including the opening of a new mini-bakery. After the repair of the premises, the purchase of equipment, the recruitment of personnel and the preparation of relevant documents, production can begin, which must be accompanied by marketing and advertising.

At the initial stage, you should not make large expenses related to advertising. You can simply print flyers with information about the new bakery, give a brief introduction to the products, and hire a promoter to hand out flyers to passers-by. A little later, you can use marketing developments that will attract an even larger audience. At the opening, you can hold an event where prize draws, contests and product tastings will be held.

Another way to advertise a new bakery is to use advertisements at bus stops and in public transport. The main advertisement of the institution is, of course, the reviews of the customers themselves. If the product corresponds to the quality, then the reviews will be positive, bringing new customers and income.

Yield and payback

According to statistics, the largest profit can be made in the production of confectionery products that are in constant demand among buyers (for example, muffins and buns with fillings). In addition, you can make good money on the manufacture of elite products with a large margin. In these cases, the profitability is about 50%.

The profitability of wheat and rye bread is about 10-20%, due to which the business begins to pay off in about 2-3 years.

On average, the income of one small bakery can be from 2 to 15 thousand rubles per day(from 60 to 450 thousand rubles per month, respectively). Naturally, the figures may differ, because the exact income depends on many factors, including the area of ​​\u200b\u200bthe enterprise, its equipment, the raw materials used, the product range, and much more.

It cannot be said that the bakery business is on the rise today, but even in times of crisis it remains stable. After all, bread and bakery products are goods that are in demand every day, and people have the opportunity to choose from whom to buy. For these reasons, a mini-bakery may well be considered a good source of permanent income, if you do not neglect the simplest calculations.

Conditions for the economic favoring of the bakery

In the business plan, it is necessary to assess the general trends in the bakery market of a particular region. In particular, it is necessary to analyze such a phenomenon as competition: it is better if there are no similar industries in the microdistrict of the proposed opening of a business at all. But you should not be afraid of a direct fight with large bakeries: you will have a different target audience.

The next point is the urgent needs of the population in the products you offer. They can be predicted by studying the assortment of bread offered by other enterprises. Despite the fact that there are a lot of them, truly high-quality bread is not so common, and some of its popular types (for example, braided bread, Turkish loaf) in recent times and completely disappeared from the shelves. By baking these types of bread, you will definitely find that part of the buyers who are nostalgic for the proposed pastries.

The business plan of a mini-bakery, as prerequisites for high profitability, suggests taking into account the quality (both of the ingredients and the production process itself) and the exclusivity of the goods produced. It is quite easy to achieve these conditions these days.

The nuances of choosing a room

To place the necessary production process and storage of baked products equipment, a workshop with an area of ​​​​60-70 square meters is required. m., which has all of the following features: good natural ventilation, supplemented by an auxiliary hood, cold and hot water supply, special processing of floors, walls and ceilings in accordance with GOST food production.

It is also necessary to provide for the possibility of dividing the production premises into zones. Most often, the ratio of the areas of functional zones looks like this:

The location of the mini-bakery is not so important, but it is still desirable that the production premises have good access roads and are located near the center of the district or settlement where the bread will be distributed. So it will be possible to optimize the transportation costs for the delivery of finished products to the points of sale.

Registration of the enterprise

It should be noted that the registration of permits for a bakery will cost a lot: about 70,000 rubles. It is best to register individual entrepreneurship and use the simplified tax system. Food production, according to the legislation of the Russian Federation, allows this option.

In addition to the mandatory approval of the technological project, it will be necessary to obtain certificates from the fire supervision service and the SES. To obtain these documents, it is necessary to demonstrate to the inspector the production premises for compliance with all formal requirements.

Bakery equipment

The basic principle that contributes to increasing profitability, as in many similar business areas, is simple here: we do not save on equipment, but also b. y. devices in good condition do not disdain.

Experts admit that the best manufacturers of mini-bakery lines are German, Slovenian, Italian or Finnish companies. Despite the fact that the equipment of well-known companies manufactured in these countries will cost 80,000 rubles at best (150,000 rubles on average), it will pay for itself pretty soon, in about a year.

In addition, many bakeries are expanding their assortment gradually, which gives businessmen the opportunity to initially purchase only the most necessary, and then, as profits increase, they buy more equipment.

Please note that the equipment should only be installed and configured by a licensed professional. similar works workshop. At the same time, it makes sense to conclude an agreement for constant maintenance and technical preventive maintenance of the units of the production chain of the mini-bakery.

Personnel issue

The general list of vacancies is given in the table. An indispensable requirement for applicants for any position in the bakery is the presence of a health book.

Thus, at least 178 thousand rubles will be spent monthly on staff salaries. The work of the mini-bakery will be carried out in two shifts.

Range

The largest share of mini-bakery products is buns. On average, it brings up to 45% profit. "Black" and "white" bread is also in consumer demand, bringing about 30% of income. Everything else is sold at the highest markup (especially pies, muffins and pastries). But the share of such products in the assortment of the bakery is usually small.

The highest profitability is shown by those bakeries that are not afraid to regularly launch new products on the market. Therefore, experts advise about once a month to offer for sale a small experimental batch of new products, which, if demand appears, can be produced in the future as the main product.

New items and products own production need to be advertised. In the business under consideration, this can be done at relatively modest financial costs (15 thousand rubles at a time, and then monthly - about 3 thousand rubles).

A more complex and costly option is to conduct tastings, prize draws, and issue discount cards for products. However, the best advertising will, of course, be positive customer reviews.

The ratio of expenses and income, the profitability of the enterprise

The profitability of a bakery is made up of profitability certain types products. From this point of view, confectionery and "elite" types of pastries provide the greatest profitability. But in the case of wheat and rye bread this indicator will not exceed 22-23%. Rolls and pastry gives about 30%. If you display some average indicators, then for a mini-bakery the overall profitability will be 30%.

What net profit can the owner of this business expect? Let's try to answer this question, based on the indicators of a real-life enterprise located in a rented premises with an area of ​​​​70 square meters. m., producing 14 types of products and employing 12 people working in two shifts.

Monthly expenses require special attention:

Pay attention to average cost 1 kilogram of products equal to 56.8 rubles per kilogram and sales of 178 kilograms of products per day, the profit will be 10110.4 rubles per day or 303312 rubles per month. Net profit amounted to 29312 rubles per month and it cannot be called high. But on the other hand, in our real example this is the income of a young enterprise for the 3rd month of its existence. Experts argue that, under favorable circumstances, a mini-bakery can generate a 10% increase in income for its owner every month during the first year from the date of foundation.

With an investment of 379 thousand rubles and such an income, the mini-bakery will pay for itself in less than 13 months.

Conclusion: a mini-bakery is a fairly profitable enterprise. But it requires the proper conduct of pre-opening events, constant attention from the owner and a high-quality advertising campaign.

• Current trends
• Purpose of the business plan
• Required documents, permissions
• Project implementation - choice of premises
• Starting capital for opening
• staffing
• Current expenses

A confectionery bakery is a business that does not know crises; pastries always remain a popular product. Even the economically difficult 2015 showed a slight decrease in demand for bakery and sweet products - pastries. Therefore, we decided to tell you how to open a bakery and pastry shop from scratch in 2019.

Current trends

In Russia, bread and other flour products worth 4 billion dollars are consumed annually. At the same time, the quality of bread often leaves much to be desired, so the consumer is willing to pay for rich and delicious pastries. It can only be offered by a private confectionery-bakery. Large plants cannot 100% satisfy the needs of the market in this part.

In European countries, this niche has long been filled with mini confectionery-bakeries combined with small shops or cozy cafes. In Russia, this concept is only gaining momentum, so the level of competition is not so high. Especially if you open such a business in a small town. Megacities are less attractive in this regard.

You can also open your own bakery at home or use franchises to cut down on your initial investment. To achieve success, the main thing is to provide quality to the consumer, and the choice of business concept depends on the entrepreneur himself, his financial capabilities and plans for its development.

Purpose of the business plan

The calculations below are the foundation for starting and building a business. This is a classic scheme for organizing a small bakery and confectionery, which lists what is needed and how much the essentials cost to start the project. The current prices in 2019 are taken as the basis, allowing novice entrepreneurs to find out how much it will cost to open a turnkey bakery, create a business plan for individual requirements.

The business plan allows you to open a bakery and confectionery with the following economic indicators:

• the cost of 1 kg of products - 60 rubles;
• daily sales - 200–400 kg of bakery, sweet products;
• monthly operating profit - 360,000–720,000;
• net profit - 65,000–366,000 including all expenses and taxes.

The profitability of the business is 50%, the payback period is from 6 months to a year.

We offer to download detailed confectionery bakery business plan with all calculations. We guarantee quality!

Required documents, permits

To open a small pastry bakery from scratch, you need to obtain many permits:

1. Sanitary and epidemiological permit for production. Requirements for the premises will be discussed below.
2. The conclusion of the SES, which is necessary for working with third-party organizations - shops, supermarkets.
3. An environmental review should be carried out.
4. Fire department permit. To receive it, the premises where the bakery and confectionery is located must comply with regulatory industry requirements. The main ones are: the presence of fire alarms and primary fire extinguishing equipment - fire extinguishers.
5. Certificate of conformity federal agency technical regulation and metrology.

No business project can be implemented without a clear action plan. Compared to building a house, it's like starting to lay the foundation without a project and calculations. The same is true in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, the competitive environment, calculate the profitability and payback of the project.

Especially writing a business plan is necessary when attracting investments from outside. For investors, business partners and creditors, such a document is the basis for considering an application.

In this article, we present a detailed mini-bakery business plan that will allow you to correctly assess your strengths, calculate initial costs and build a competent marketing strategy.

The relevance of the idea

The bakery business is characterized by a wide and stable demand. Regardless of the season and economic crisis, people are equally good at purchasing this product. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of buyers for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini-bakery, where the main focus will be on branded products.

But, despite the visible advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.

One of the disadvantages of the business is the short implementation period. This necessitates the construction of clear forecasts, otherwise most of products will be disposed of. Advertising, creation of a loyalty program, quality service and a wide range of additional services will help mitigate these risks and reach a good stable income.

We determine the business format

Before starting to develop a business plan, you should determine the model of the bakery, and what exactly you plan to produce.

Can be developed entrepreneurial activity in two directions:

• Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sale.
• The second option may include baking products and selling them to wholesale buyers.

Speaking about the first option, it will be necessary to think over not only the production part, but also distribution channels. Products will be sold through their own points of sale.

In this case, in order to increase customer flow and expand service, it will be possible to include drinks and other products in the assortment, except for our own pastries.

The format of the business will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two directions:

• independent opening of a bakery;
• buying a franchise.

Entering the market on your own entails many difficulties, ranging from the development of the concept, the style of the bakery, the name and the search for the target audience. The advantage is the freedom of action in the design of the premises, the development of the range, setting prices, etc.

The advantage of a franchise is the ability to attract a large audience from the first day due to the promoted name of the company. On the other hand, this format also has disadvantages: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the premises, prices, assortment and recipes of bakery products.

Great emphasis should be placed on the correct definition of the target audience, the formation of a pricing policy and the development of marketing activities to increase sales.

Project Summary

This chapter of the plan reflects the relevance of the business idea and the feasibility of doing business.

The aim of the project is to open a mini-bakery in a city with a population of about 500,000 people.

The advantage of a mini-bakery is a very wide target audience and an increased demand for products.

The main advantages of a mini bakery are:

• wide demand for the product;
• demand stability;
• wide target audience;
• high profits in the long term;
• opportunity to develop business and offer related services;
• business profitability of 20-30%.

Flaws:

• high competition;
• dependence on external factors;
• a large number of permits;
• high requirements for manufacturability of production;
• large investments;
• perishable goods.

Market analysis

As mentioned above, one of the significant disadvantages of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will be made by state-owned bakeries, whose products are available on the shelves of all stores.

If you plan to focus on fresh pastries and branded products, then the main competitors will be private mini-bakeries that are ready to offer hot buns and croissants to city residents by the start of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow you to correctly perform pricing and determine the target audience.

In order to firmly establish themselves in the market, they need to take their own niche, it is necessary to qualitatively approach the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries in the city.

To analyze the competitive environment and determine your own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the minuses and pluses of the bakery, threats and development opportunities.

SWOT analysis

Capabilities:

• business development and opening of additional confectioneries;
• high profitability;
• a possible increase in demand in general;
• the possibility of providing additional services.

• high competition;
• short shelf life of products;
• possible problems with suppliers of raw materials.

Strengths:

• high qualification of personnel;
• wide demand;
• lack of seasonality;
• availability of services;
• quality service;
• effective advertising.

Weak sides:

• possible miscalculations in relation to demand for products;
• lack of experience in this area of ​​business.

One of key points when developing a business plan is a thorough study of the competitive environment. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on the standard range. If you find your own chip, you will quickly conquer your target audience. Such a “highlight” can be the production of products for people who follow proper nutrition, support healthy lifestyle life. Or, you can bet on the national recipe by offering homemade bread according to old recipes.

Having worked out the quality assortment and investing a lot of money in advertising, you can compete with serious bakeries.

Setting the price

Developing a pricing policy is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors' products.

Considering high competition in this segment, you can not put too high a price tag. An exception may be only those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.

To determine the assortment of a bakery, it is not necessary to carry out complex marketing research. It is enough to immediately decide on the place where the outlet will be located (if you have chosen this business format) and go around the nearby bakeries of this type.

A feature of this business is that people purchase bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of a bakery will make a client go for fresh pastries to the other end of the city. Therefore, it is necessary to focus on those competitors who are within walking distance from you.

It is enough to visit such bread shops several times a day to determine which products use millet and which ones lie on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well sorted for breakfast and at lunchtime. But for bread, mostly people go at the end of the working day. This should be taken into account when planning the work schedule of the outlet with the bakery.

When designing a bakery assortment, make it versatile. The basis should be bread of three or four types from different types of flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, for children, for visiting. Can make a referral for people suffering diabetes or dieting. In this case, you should adhere to special recipes and purchase special raw materials: durum wheat fly, fructose, seeds, nuts, etc.

The product range of a mini-bakery can be quite wide:

• croissants and donuts;
• bread with various additives;
• pies and buns;
• diet bread and crackers.

organizational plan

This chapter is step by step guide enabling you to start your business in the right way.

1. Registration of entrepreneurial activity.
2. Finding a room.
3. Purchase of equipment and raw materials.
4. Personnel search, registration.
5. Marketing strategy development, advertising.

Registration and paperwork

When starting a bakery, a businessman needs not only to register with tax office and the Pension Fund, but also to obtain permission from other authorities.

This area of ​​business is characterized by strict requirements from the SES. Before launching the project, it is necessary to obtain two licenses: for production and bakery products.

Also, a mandatory requirement for doing business is a certificate of conformity from the Federal Agency for Technical Regulation and Metrology.

The last stage of this stage of business organization is the issuance of a document from Rospotrebnadzor and Fire Supervision

It is impossible to open a mini-bakery without these legal documents. Expenses must be included in the financial plan. Obtaining all permits and registering a business itself will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan, in addition to the production of bakery products, to organize their sale, then you need to register code 55.30 “Activities of restaurants and cafes”.

This code defines activities related to the production of food products and their sale directly at the place of manufacture. After registering an individual entrepreneur, it is necessary to resolve the issue of taxation. The best solution would be to choose UTII, but it is not available in every region.

Also from additional documentation you will need:

1. Conclusion of the SES on compliance (sanitary and epidemiological expertise);
2. Book of complaints and suggestions;
3. Waybills (TORG-12);
4. Lease agreement.

To start a bakery, you will need to purchase a cash register and keep a cash register.

As you can see, one of the main disadvantages of this business is a large number of permits, without which it will not be possible to implement the project.

We select a room

The choice of premises for a mini-bakery should be approached very carefully if you plan to sell products at the place of production. If the business format involves only production activities and its sale by a large wholesale buyer, then the production workshop can be located in the industrial zone of the city, outside it. This will help you to minimize the cost of rent and find an inexpensive room that meets your requirements.

A completely different thing is a bakery, whose products are sold immediately on the spot. Here, the success of the business will largely depend on the location of the bakery.

The following factors must be taken into account when choosing a location:

• patency;
• transport accessibility;
• rental price;
• long-term lease;
• permission to repair and redevelop the premises;
• permission to place outdoor advertising.

When buying a franchise, the franchisor company will help with the choice of premises. If you have chosen a business option with the purchase of a franchise, then a consultant from the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of running a franchise.

It is not entirely correct to locate a bakery near a fitness center or gym, but the proximity to children's and educational institutions, business centers, on the contrary, will increase the client flow and develop a permanent base.

The size of the bakery and the interior of the premises largely depend on the chosen business model. In no case should it be a basement, water should be brought into the room, a ventilation system should be equipped.

The best choice would be a spacious bright room with large windows that can be used as a showcase. Given the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and showcase.

To increase income and expand the target audience, you can equip a small cafe area at the outlet, where visitors can drink a cup of tea and taste products.

In addition to the client room and sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

When choosing a room, consider which side the working transport will call in to unload raw materials or load finished products. The presence of a back entrance would be optimal.

As for the location of the bakery with the outlet, then select the points where the highest traffic of people. In a big city, consider options near the metro, educational institutions, large shopping centers.

Repair costs depend on the chosen style and concept of the project. For minimal repairs, it will be necessary to whitewash the walls, install fresh windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, then you will have to think of an original interior that will attract customers.

This item will become the largest expense item, but in this case you should not save on equipment, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider buying used equipment.

Considering that we are considering the option of a mini-bakery with the sale of finished products on the spot, it is necessary to purchase equipment for both production and the trading floor.

This necessitates the purchase of two types of equipment:

The production type of equipment includes:

• bake;
• mixer;
• cupboard;
• hearth leaf;
• high-quality auxiliary utensils;
• forms for bread;
• table for cutting dough;
• baking trolley;
• flour sifter.

The cost of purchasing equipment will amount to about 1 million rubles.

To sell products, you will need:

• cooling chamber;
• safe or cash box;
• seller's table;
• thermal showcase;
• cash machine;
• racks for product storage.

After acquiring the equipment, the stage of searching for suppliers begins, from which you will purchase raw materials.

Do not forget that your profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately bet on one supplier, even if it offers good price. Experienced businessmen start cooperation with 2-3 suppliers and then, in the process of work, they choose one, from which you can get a discount on products.

It is necessary to conclude a verbal agreement on deliveries with suppliers at the planning stage, so that there are no time delays later. From the moment the production is launched, it is necessary to draw up a supply contract in order to clearly define the terms of delivery, terms and prices.

If you plan to offer branded products to customers, then at the same stage it is necessary to develop packaging products that should be ordered. Despite the additional costs, this will serve as good advertising and attract additional customers.

The staff in the mini-bakery plays one of the key roles. Without a conscientious and qualified staff, it is hardly worth counting on the prosperity of a business. Therefore, pay a lot of attention to the stage of searching for employees and immediately make a list of requirements necessary for selection.

The staff must include:

• confectioner;
• baker (2 people per shift)
• technologist;
• seller (2 people);
• director (accountant);
• sales manager;
• cleaning woman.

Many businesses cut payroll costs by bundling services. For example, for a small business format where products are sold directly in the bakery, sellers can combine their direct official duties with cleaning function.

And an accountant can be involved from outside for reporting.

Marketing plan

When production issues are resolved and the issue of finding premises and hiring personnel is closed, you should begin to develop a marketing strategy that will correctly determine the distribution channels for products.

In accordance with the business format and target audience, it is necessary to develop competitive advantages and a marketing strategy for the bakery.

Think over your own corporate identity, which will advantageously distinguish the bakery from competitors. This can be branded packaging, sellers uniform, interior style, etc.

Pay close attention to the sign and window display. The name should be euphonious, causing pleasant associations. At the same time, take into account the general concept of the bakery and the "corporate handwriting". Let's say, if you decide to focus on baking national bread, then the name should emphasize the main idea of ​​\u200b\u200bproduction.

Try to be original and not use words like "homemade muffin", "donut", etc. in the titles. Look to the future. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business, opening new branches. In this case, the name cannot be changed.

As for the promotion of services, they are facilitated by:

• holding shares;
• loyalty program and issuance of discount, accumulation cards;
• sale of products at certain hours.

To increase demand, you can make a promotion for morning and evening baking. Or create sets that will include the daily norm of bakery products for an average family. This will create a base of regular customers and increase sales.

Promotion of services and goods

To establish direct distribution channels, it is necessary to conclude agreements with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work on expanding sales channels to an experienced manager who will be able to demonstrate the best product characteristics of your products and conclude contracts.

In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these issues fall to the firm of the wholesale buyer. Do not forget to include the costs in the overall estimate, calculating the cost of production.

Financial plan

Depending on the business format, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, as much depends on the product range.

Even the most careful planning will not allow you to clearly determine the cost of production until the moment when the first loaf of bread is baked. The cost of production is made up of various factors: the purchase of raw materials, utilities, transport services, etc. Therefore, it is very important to determine the pricing on the first batches of baking in order to clearly calculate the break-even point.

An approximate calculation of the cost of production:

To produce 1,000 kg of white bread, you need:

• 740 kg of premium white flour;
• 9.6 kg of salt;
• 1.2 kg of sunflower oil;
• 7.4 kg of yeast.

Having calculated the price of these products from suppliers, you will receive an approximate cost of production. Now here you need to add such costs as salaries to staff, utilities and transportation costs.

Expenses

Initial:

• repair - 100 thousand rubles;
• purchase of commercial equipment - 900 thousand rubles;
• business registration - 3 thousand;
• advertising for the opening - 10 thousand;
• purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

• staff salary - 70 thousand;
• rent of premises - 20 thousand;
• utilities - 15 thousand;
• purchase of goods - 60 thousand;
• additional expenses - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and its strict adherence, is 4-5 months.

The main advantage will be the direct sale of their own products. In addition, you can develop your business by establishing partnerships, entering into an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.

Conclusion

In order to minimize risks at the first stage of project launch, follow these simple tips:

• think over the assortment and highlight branded positions;
• start with baking 8-10 positions;
• focus on the target audience;
• do not start production with large batches.

The figures given in this business plan are only approximate. A clear calculation of the cost of production and payback can only be done for a specific type of business, indicating regional characteristics.

But this business plan is suitable as a base that will allow you to correctly draw up a document.

In this article, we told you in as much detail as possible how to start your business from scratch. As you can see, with the right organization of production and qualified personnel, payback can be reached within six months. Set long-term and short-term goals that will serve as a kind of guideline for determining the vector. According to experienced businessmen who have bakeries, this species The business has great prospects and is very stable.

Video. Opening a mini bakery