How to open a children's development center from scratch? How to open a children's playroom.

The company must be registered as IP and choose a code OKVED 92.7.- "Other activities for the organization of recreation and entertainment."

Children's playroom

The best places to open such a business: in a shopping center, cafes and restaurants, cinemas, at hotels and recreation centers, resorts, amusement parks, at the airport, at the station, on the territory entertainment centers and establishments for adults (fitness club, beauty salon, bowling club, etc.). The main condition is good permeability.

Even in small town shopping and entertainment center will be an ideal location. Great amount shops and cafes a guarantee of good traffic and long visit duration game room. An important plus is that in this case the center does not need advertising.

Opening a children's playroom in a residential area is a little more difficult. You will need to choose the most visited place in the area, where visitors constantly flock.

The area of \u200b\u200bthe room is selected at the rate of 1.5-2 square meters per person. That is, for 15-20 kids, a center of 30 square meters is needed. m. Rent will be $ 1,000 per month for large shopping centers and about $ 700-800 for smaller establishments. Repairs will cost $600-700.

Finishing and design tricks

Children's room should be brightly decorated inside and out. For the interior, it is recommended to use wallpapers and pictures with recognizable cartoon characters, good lighting is necessary. Outside, the walls are also decorated brightly, a good option- make them out of thick glass. Children and parents from afar will see the playroom and pay attention to how beautiful and interesting it is.

According to the law "On the Protection of Consumer Rights", the institution needs an information stand with the obligatory indication of the name, details of the company, work schedule, types of services and prices.

To avoid misunderstandings with parents, develop rules for clients (for example, age restrictions, banning visits for sick children, etc.)

Finishing will cost about 400-700 dollars.

Requirements for the premises

Activities for organizing leisure activities for children can be started subject to the following requirements:

Room Compliance technical regulations about the requirements fire safety;
Compliance SanPin 2.4.1.2660-10 and SanPin 2.4.4.1251-03;
It is necessary to carry out wet cleaning and washing of equipment and toys daily.

Equipment for a children's playroom and its cost

The variety of playgrounds, modules and toys is off scale, so let's figure out which one is needed minimum set. In you need to put:

game maze. This is a two- or three-story structure with tunnels, passages, hammocks, slides, ladders and other obstacles. The area of a small labyrinth is 10-15 sq. m. The approximate cost is $ 2500-3000. Proven and inexpensive manufacturers - Avira, UniTerra, LAPPSETOY;
Gorku with an inflatable dry pool with balls - $ 250. John, Aconite-M;
Trampoline- $500. BERG, FUNTEK;
two tables for games and drawing, children's chairs (10 pcs.) - $ 100. Sovtechstrom, Nika, PolymerByt, Little Angel;
Drawing kits, plasticine, modeling kits, constructors- $200. Dreamer, Visma, LEGO, Meccano, Elf-Market;
play house- 300-350 $. John, Leadre Kids, Bony, GofroArt;
Educational game modules, innovative interactive panels - $ 150. Chicco, Felice, FiveStar Toys, Zhorya, "Toy";
Stuffed Toys- 150-200 $. Small Toys, Lava, Ready, Yoh-ho, Umka;
Table and chair for an employee - $ 40-50. Equivalent, Delacosa;
Sectional lockers for clothes - $ 110-140. Beecom, "Metal Line";
Cash machine registered in tax service-250$. Elwes, Orion.

Important nuances of arrangement

For gaming, you should not use cheap or used equipment, as it wears out quickly. It is important to purchase complexes made of thick plastic, avoid everything sharp and brittle so that the child cannot get hurt. All sets for modeling and drawing, chairs are needed in several copies so that children do not have to fight for them. Conflict situations in the room will significantly reduce the trust of parents.

It is better to purchase equipment directly from manufacturers. It is cheaper, plus it will allow you to “fit” the complexes to your area, manufacturers will be happy to do work on order.

Staff

Employees are not required to have special education, but good performance and pleasant appearance needed. Friendliness, openness, experience of communication with children - important conditions hiring. Also, the employee must inspire confidence in parents.

A small playground will require no more than two workers working in shifts (for example, two in two days). Accounting is outsourced.

Monthly salary fund (including the services of an accountant) - about $ 800-900.

Pricing and mode of operation

The standard schedule is from 9.00 to 21.00. On weekends, you can open a little later. The cost of visiting the room differs on weekends and weekdays. On weekdays, it averages $1.2-1.8 per hour, on weekends - $1.8-2.7. Peak hours - 16.00-21.00. In order not to lose money during the rest of the day, offer a discount on morning visits.

To attract customers, develop promotional subscriptions, discounts for multiple visits. and earn money - organizing children's holidays with contests and animators.

Costs, profits, profitability of a children's playroom

How much does it cost to open a children's playroom

To organize such a business from scratch, you need to invest about 10 thousand dollars. This is the capital cost of opening, equipping and renting for three months in advance.

Fixed expenses will be $1800-2000 per month. With a center attendance of 5-6 people per hour, the income will be $ 3,500-4,000, and net monthly income- 1700-2200 $. Over time, the number of visitors will grow.

Before a gaming complex, it is worth conducting market research, studying best places placement, analyze where the most potential customers are located.

The fact that it can be easily expanded or opened additional outlets in the city.

In this material:

Many are interested in how to open a playroom for children, because it is enough interesting view business. The issue of spending a child’s rest is quite acute not only in major cities but also in small towns.

A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such gaming zones are most in demand in large shopping centers. While parents are shopping, children at this very time can have fun under the supervision of adults. It's a good investment Money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no need for particularly significant costs for the implementation of such a project.

Benefits of arranging a play area as an idea for doing business

A playroom designed for children is considered to be a fairly popular and promising business idea. An entertainment area like this is an economical substitute for a babysitter, so this type of business has a quick payback. To arrange an entertainment zone for a child, you need:

carefully consider all the nuances;
draw up a business plan;
develop an advertising concept and measures to promote the project.

When planning the opening of a playroom, you need to remember the full responsibility for the safety and life of young guests. This type of business is specific, and its organization must be treated very carefully.

When compiling a business plan for organizing a game room, you need to consider the following aspects:

choice of idea;
calculation of project profitability;
analysis of competitors and demand for the service provided;
organizational matters;
development of advertising and promotion of the project;
business payback.

A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.

How to register an entertainment zone

Before organizing own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of activity.

It is possible to register as a private entrepreneur, or as legal entity. You need to select the required codes for OKVED, and then register in various organizations in particular in the pension fund.

When all the documents are prepared, you need to draw up a lease agreement, taking into account the fact that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.

It is worth considering the fact that all employees of the children's entertainment area must have the appropriate health books. In addition, it is important to obtain permission to carry out the arrangement of the premises from the sanitary and epidemiological service.

Features of renting a room for arranging an entertainment area

Before organizing the activities of the children's entertainment area, you need to choose the most suitable room. It is best to organize this kind of business in fairly crowded places. Well suited for this purpose:

shopping centers;
cinemas;
restaurants.

The entertainment zone located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after the child when shopping.

When choosing a room, you need to take into account the size of the area of \u200b\u200bthe entertainment zone, as well as your financial capabilities. The minimum area of a room intended for children should be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.

If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.

Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but you do not need to save on equipment, as it must be reliable. Be sure to purchase only high-quality toys, as they will not provoke the occurrence of allergic manifestations in children.

As equipment intended for the entertainment area, you can purchase:

labyrinth;
inflatable trampolines;
Stuffed Toys;
dolls, constructors, cars;
slot machines, consoles;
board games, drawing sets;
tables, chairs, sofas;
lockers.

This environment guarantees comfortable activities for employees and excellent rest for children and parents.

It should also be taken into account that in the entertainment area you need to take off your shoes or put on changeable shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.

Organization of the activities of the children's play area

When organizing the activities of a children's play area, you need to select competent, proven employees who must have a specialized education.

They must be able to quickly find contact with children.

Employees of the children's entertainment area must certainly have a special medical sanitary book and undergo periodic inspections.

For a comfortable stay and organization of children's recreation in the entertainment area, it is imperative to introduce general rules behavior in the children's room.

Children's entertainment areas usually have a convenient opening hours for visitors. They start their activity from 8-9 am and end at about 21 pm. A particularly large influx of visitors falls on holidays and weekends, so they work at this time too.

The time of visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.

On weekdays, in particular in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.

Advertising is considered a very important issue in organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs, as well as posters indicating its location, so that visitors can quickly find it.

Arranging a children's play area as a business is a very profitable area of \u200b\u200bactivity that can bring significant permanent income with moderate capital investment.

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There are three topics in which almost every resident of our country considers himself an expert - these are politics, medicine and parenting. In order to become a politician, you need money, and a lot of it, healing requires an extensive knowledge base and a diploma, but teaching and raising children is within the power of anyone who is interested in it and who is ready to spend time and effort on minimal preparation.

My story began with the fact that I spent a year in "early development" with eldest daughter, (and we didn’t like everything there), then she gave birth to the youngest and worked with the children at home ... And after half a year, tired of being on maternity leave and thinking how to fix all the shortcomings of such activities, I decided it was time to open my own business!

I already had an education, however, non-core, a master's degree in "applied mathematics", but we listened to the basic course of pedagogy. For those who don't have higher education or it is completely “off topic”, you will have to finish at least the courses. Then I designed an IP, came up with a name and ordered a logo. And I started looking for a place where it would be possible to conduct classes. Because initial capital I didn’t have, and for the first time I didn’t expect many clients for months, then I immediately dismissed offers with monthly rent. I managed to negotiate with a family coffee shop that opened 3 months ago that I would rent tables from them for 30% of my revenue. By the way, the offer turned out to be successful both for me (many of my clients once just dropped in for coffee and saw my classes in action), and for the coffee shop (the parents, waiting for the kids, ordered tea, coffee, cakes, and the children, having worked out, asked to satisfy hunger and thirst right here and now)!

I set the prices for my first classes just ridiculous, only to cover the cost of consumables, but after half a year I raised them twice, then another one and a half - and was surprised to find that there were no fewer children coming - which means , and they and their parents like what I do!

Mandatory costs

For about $100, I bought educational toys and cards, as well as pencils, paints, plasticine, colored and white paper and cardboard. Another $50 was spent on creating the logo and business card. And then for half a year I collected all the proceeds that I had left after paying the rent, and bought benefits and supplies.

Getting ready for classes

I immediately wrote a general approximate lesson plan, based on which I then prepared for each specific lesson. For example, a general plan for junior group(1.5-2 years) looked like this:

finger games and speech therapy gymnastics;
outdoor games;
creative task;
learning (colors, plants, animals, home, etc.);
development fine motor skills;
card games.

Then I built each specific lesson according to this scheme, constantly alternating activities. It is advisable to think over the option when the kids may not like something, they will simply refuse to do what you have prepared for them today and have at least one or two games or “training books” in reserve. For each age group, the scheme was approximately the same, only the training was already different, and instead of developing fine motor skills, starting from the age of 3, we draw prescriptions.

Are large recruit groups?

Practice has shown that when 5-6 people per teacher come to classes, this is the optimal number of children for fruitful work. When there are fewer of them, they are not very interested in working, and when there are more, there is no way to pay attention to everyone and maintain discipline.

Where to get materials?

Today, you can find everything on the net - from coloring books and copybooks to detailed notes of classes. And literature and didactic aids enough these days. I took my first lessons from the Internet, and today I have plans for groups for several months in advance - I just follow the preschool development program, and alternate the games I have.

What can you save on?

It is quite possible to acquire a logo for free by ordering it from web design course graduates who need an object for a diploma or final work. Unfortunately, I myself thought of this much later, but I gave the idea to a colleague, who thus saved quite a lot.
At first, you can do without business cards, anyway, most customers will come to you thanks to word of mouth
Do not buy a lot of games and "consumables" at once, replenishing stocks gradually, with each profit

What is absolutely impossible to save on?

On the quality of purchased materials. When buying, pay attention not only to the fact that they are safe, but also comfortable for kids. A paper-tearing pencil or paint-staining cards can greatly frighten a baby and for a long time discourage the hunt for “developers”.
On the education received - 90% of the success of the children's club depends on this!

Is there an opportunity for growth?

Opportunities to move forward are always there, you just need to want to see them. You can limit yourself to only early development, or you can add preparation for school, music lessons, early English, children's creativity... In two years my club has grown from "maternity entertainment" into a full-fledged source of income, and, in addition to early development, there are math lessons for preschoolers and English for children from 3 to 9 years old. And we are seriously thinking about music and rhythm lessons, you just need to buy an instrument!

What can't be done without? Does a children's development club need a license?

Without the desire to constantly grow and develop, to do your job better and better, to find new interesting methods and implement all ideas. And also - without a huge, unconditional and boundless love to children. Everything else, as practice has shown, will come with time!

The most important and important licensing. A license is not needed if the club is positioned as a place of recreation and entertainment for children. That is, if the club will mainly provide care and supervision services, without purposeful additional preschool education. It is enough to obtain approval and permission to open from a number of inspection bodies. However, if you still want to conduct a series of educational courses, for example, a pre-school course, then you already need a license to operate. Since there will be targeted training. But, if your teacher will be an individual entrepreneur conducting tutoring activities, then he has the right to conduct educational sessions without a license. And the parents of your wards have the right to conclude a tutoring agreement with him. With you, the teacher will conclude an agreement on the lease of premises for carrying out his activities, or a one-time agreement on the provision of services. But, no need to conclude with him labor contract. Also, you do not need to take into account and fix the hours of classes with this teacher.

Now, educational license can get both IP and LLC. Requirements that such a license can only be obtained by non-profit organizations, outdated.

Also, according to the new sanitary standards that came into force in 2014, the opening of a children's club is allowed in a residential building and apartment, and the conditions of detention are also simplified in it:

Children can be in such a center (club) up to 4 hours a day;
A shared bathroom for children and adults is allowed;
For one child, you need 2 square meters in the playroom (for example, if the playroom is 14 "meters" - up to 7 children can be in it at the same time);
It is allowed to install three-level beds. They can be placed directly in the game room;

The easiest way to open a children's studio is to buy.

But if you still want to do it yourself - we suggest you step by step instructions from a SandLand expert.

Business on children in recent times is becoming more and more popular. There are several reasons for this - firstly, the trend for the early development of children captures the minds of everyone more parents. Almost from the very birth of the baby, moms and dads think about how to develop Creative skills your child, how to make him smarter and more educated, how to contribute to the full and multifaceted development of the individual.

This issue is especially acute for parents of children aged 3 to 5 years. It is at this age that any parent tries to invest the maximum in the development of the child, writing him down in various sport sections and creative clubs, schools of dance, music, etc. If a few years ago the number of proposals to spend children's leisure time with benefit was limited to sections and circles of city centers for children's creativity, as well as specialized art, music and choreographic schools, today the situation is changing radically.

Now the industry of children's leisure and early development is represented by private children's studios, which offer more competitive services compared to municipal institutions. Moreover, the very approach to children, their development and education is fundamentally different from the usual approach of the "Soviet" school. In such children's studios, the goal is not to make Tchaikovsky or Maya Plisetskaya out of a child by any means, even against the desire and capabilities of the child himself. Children's studios take a more loyal and flexible approach, teach in a playful way, develop creativity without judgment or coercion, caring first of all about moral and psychological state children.

Another reason for the popularity of the business with children is that the field of children's services is quite rich in business ideas that can be implemented with minimal investment and a great desire to work for yourself and develop your business. Naturally, at the initial stage of the children's studio, you will have to devote a lot of time and effort. But at the same time, a children's studio as a business can combine both profit and satisfaction and pleasure from activities.

The very business idea of a children's studio, like, by the way, most business ideas related to children, primarily attracts women, especially young and active mothers who, after having children, completely rethink their lives. That is why the majority of the owners of the children's studio are women. It is they who, after the birth of a child, themselves face needs and problems for the solution of which they themselves would not mind paying. But having not found an option suitable for certain criteria (comfort, location, level of service, direction or pricing policy), they decide to open their own business.

Read on to find out what needs to be done to open your own children's studio, how to start a business with children step by step and start earning and developing.

Investment size

A children's studio is a good option for a novice businessman, including for the reason that investments in opening it are quite small. This is an extremely important parameter for the first business.

With a certain resourcefulness, when opening a children's studio, it is quite possible to meet the initial investment of 200-250 thousand rubles. Although, of course, the amount will largely depend on how much the rent of the premises will cost, how much you will spend on repairs and equipment, what consumables you will purchase, what kind of teachers you will hire.

Calculate all the proposed expense items and, just in case, put a little a large amount than you need. This will allow you to relatively painlessly survive the first months of the crisis, when the pool of clients is just recruiting.

Where to get money?

But even a small amount of money for the initial investment needs to be taken somewhere. The ideal source of investment is your own savings. By investing your money in a business, you will significantly reduce the risks, and there will be much less stress: no debts that need to be repaid with interest, no additional monthly expenses (and they are already high for a young business), no credit obligations hanging over you sword of Damocles.

But not everyone has the means to start. But almost everyone has relatives and friends who can be resorted to. Although there is still a risk of spoiling the relationship.

But a bank loan is a last resort. It is fraught with overpayments, and even recently banks are not particularly willing to issue loans. If you are going to invest very little in small business, you can use credit card, which makes it possible not to pay interest if you manage to return the money within three months.

You can also count on government assistance in the form of a subsidy. Practice shows that it is quite possible to receive material support from the authorities. But for this you will have to be patient: from year to year, the procedure for obtaining funds is becoming more and more difficult.

It is especially difficult to get a grant in big cities, and the bureaucracy is to blame. Even if you are full of enthusiasm, it can completely evaporate in the process of collecting all required documents. And the chances of getting financial support from the state are not one hundred percent.

In small towns, the situation with obtaining funds is somewhat easier. But regardless of the size of the city, there are still certain risks. Even if the grant for your project is approved, you may not see the money. There are cases when businessmen are simply deceived.

Step-by-step instruction

After you have identified the demand for your studio and found the money to open it, you need to think over the corporate identity. This is important for any business, there can be no exceptions here. Even the smallest project should not give the impression of a "sharashka office", people should understand its significance. To do this, they need to see that the project is thought out "from and to".

Remember the famous phrase “as you call a ship, so it will sail”? It is perfectly applicable to the business of a children's studio, therefore, first of all, you need to choose the perfect name and come to grips with corporate identity. And it is not at all necessary that the latter will cost you a fabulous amount.

Personal experience

I started with thinking about the corporate identity. To do this, I had to resort to the help of a designer. I found him among freelancers, wrote those. task on which he relied during his work. A good designer charges 15-10 thousand rubles for development. No need to spare money for this, especially since the amount is not so great. But people will see how attentive you are to details, they will appreciate your approach to business. A single corporate identity that is used everywhere - on business cards, flyers, etc. - inspires more trust among customers and promotes recognition of your studio.

The interior of the studio should also fit into the canons of the corporate identity, so it is important to think it through to the smallest detail. Only after you decide on the image of the future studio, you can start purchasing building materials and repairing the premises.

After the repair, it is time to purchase equipment. What kind of equipment it will be depends on what your studio is doing. In my case, I had to purchase ordinary tables and special tables for sand rice, a camera, a projector, a projection screen.

Equipment prices will vary greatly. For example, a small children's table can cost 1 thousand rubles, or maybe 8 thousand. You choose. Just remember that the most important thing is that the tables correspond to the minimum indicators, and the presence of golden legs is the tenth thing. The same, in principle, applies to any other equipment.

The amount of equipment depends on how many children will be studying in your studio at the same time. We have everything designed for a lesson with six kids. This is the optimal number of students, since it is with this size of the group that the teacher can pay sufficient attention to each child.

As for the choice of equipment suppliers, a lot depends on the city of opening. It is easier to find a supplier that is optimally suited to the parameters in a big city.

How more city, the greater the choice of equipment.

For a studio in a small town, most likely, you will have to order everything on the site. This may delay the process somewhat or lead to unexpected results.

If we talk about the criteria for selecting suppliers, the main one is the ratio of price and quality. No need to rush to low prices! Decide what quality equipment you need, understand the indicators and technical specifications. This will have to be done in order to understand whether you are buying good equipment. And only after everything becomes very clear with the characteristics, you can compare prices from different suppliers.

It is advisable to choose monopoly firms that are engaged in the production of one type of equipment. For example, only projectors are produced.

Often those involved in the supply of equipment are ready to provide consumables. At least that's how things are in the field of sand painting.

Finding suppliers of both equipment and consumables is getting easier every year. In our field, demand is constantly growing, so more and more companies appear. And you can access them online.

If you are opening something fundamentally new, there may be difficulties with suppliers. If finding them is already quite difficult, you can try to make the equipment yourself. However, there is a question of quality here.

After the consumables and equipment have been purchased, you need to start thinking through the methods of working with children and the working hours of the studio itself.

In our studios, the lesson lasts from 45 minutes to an hour, depending on the age of the children. For a longer time, it is simply difficult for kids to concentrate on one activity.

We work with children mainly on weekday evenings or weekends. During the week, the schedule is thought out so that it would be convenient for parents to bring the children after the end of their working day or the child's stay in the kindergarten. And on the weekends, there are mostly children's holidays.

Another important issue is the selection of personnel. In fact, choosing a good teacher is by no means easy, if only because some of the criteria may not always be unambiguously advantageous. For example, extensive work experience and an extensive track record are not a guarantee of quality. The main thing for a teacher is a sparkle in the eyes. If a person has the desire and enthusiasm, if he is interested in implementing his ideas, you and this person will go far.

It is important that a person wants not just to work, but to be part of your company.

Requirements for the placement of a children's studio are not as strict as, for example, for catering. However, here too there is certain rules. First of all, you need to determine where to rent a room.

Of course, transport and pedestrian traffic is a completely optional criterion for you. But climbing into the wilderness, to which it takes three hours to go from anywhere in the city, and then another 5 kilometers on foot, is a bad decision. A children's studio should be available.

Check if it will be convenient for customers to get to you. It is important that the studio is not too far from the stops public transport. At the same time, parents should be able to travel by more than one route, preferably from anywhere in the city without a transfer. Convenient access roads for those who will bring the kids in their own car will not be superfluous.

But as for the part of the city where you will work, you are free to choose. Suitable for both the center and the sleeping area. Especially new buildings, where many young families with children live. If it is very difficult to decide on a place, try again to resort to a poll. Parents are happy to vote social network for the most convenient option for them to place the studio.

Advice

In terms of reducing the cost of space for major cities a good option is to sublease. But you need to choose your "neighbor" wisely. A children's studio on the threshold of a grocery store will cause nothing but bewilderment. Choose a business in a related industry, such as a toy store or a private garden.

Shopping centers are very well suited for hosting a children's studio, many of which today have special “children's floors”. However, it is important that such a shopping center is not too noisy. The child should be able to work out without being distracted by any extraneous sounds.

Don't forget to provide comfort for parents as well. Many of them may decide that it does not make sense to leave somewhere for 1 hour, and they will wait for the end of the lesson here in the studio. Therefore, the studio should have a kind of waiting area with comfortable sofas, magazines and other things that help to comfortably wait for the child. This, of course, will force you to take up additional space and increase the cost of rent, but it's worth it.

Speaking of area. It will depend on whether you plan your training studio to hold events and birthdays. In this case, you will need both an area for classes, and an area for recreation and games. Ideally, they should be separated. Minimum studio space - 20-30 sq.m.

As for the requirements for repairs, everything is quite simple here. So far, there are no SanPins regulating children's studios, which means that no one will fine you for the lack of tiles or linoleum instead of carpet.

The most important thing is to comply with fire safety standards. Your landlord should be responsible for this. Although it’s still better to double-check if there is a fire alarm in the room, if fire extinguishers are out of order, etc.

The documents

An obligatory stage of opening any business is its legal registration. When opening a children's studio, you have a choice between an individual entrepreneur and an LLC. It will be easier to work if you register as individual entrepreneur. In this case, you will be able to choose a simplified version of tax reporting and will be able to keep records on your own. But when opening an LLC, you cannot do without a professional accountant.

The best option for a children's studio is a "simplified" one with a tax of 6% of income.

Opening checklist

Is it profitable to open

At good performance the work of the children's studio pays off quickly enough - in 3-4 months. To achieve such a result, you need to look for additional ways to increase profits, for example, by holding children's holidays.

But keep in mind that clients can be different. Parents who are ready to spend 25 thousand rubles on a children's birthday can come to you, while the cost of the holiday in your price list is 10 thousand rubles. In such a case, you need to be able to offer your customers additional services. For example, introduce a paper show, which is now gaining popularity, or add quests for children to the program.

To increase profits and shorten the payback period, you can also conduct field workshops and even team building for companies, if your activity allows it.

In addition, you need to be able to reduce the costs of your studio. The main costs are for salaries and rent. In addition, from time to time you have to update some interior items, for example, children's stools, as well as spend money on consumables. In terms of savings, you can reduce costs primarily by reducing rental costs. For example, you can use the same sublease.

Beginning entrepreneurs often face the question of what pricing policy to pursue. Children's Studio - just the case when main criterion formation of your price - the prices of competitors. However, it is not at all necessary that we are talking about direct competitors. Take a look at other leisure facilities.

At the very beginning of work, you can dump. This will attract customers.

Dumping helps a lot when used correctly, but using it all the time is not an option. The client has the thought: "The cheaper, the worse." As a result, he begins to doubt the conditions provided in the studio, the competence of personnel, etc. In a word, one must be able to deal with dumping, it is important not to overdo it here.

Personal experience

In our open studios different cities, different prices apply. average cost master class in small towns - 250-300 rubles, in big cities - 600-700 rubles.

Different rates apply for long-term programs. A monthly subscription for four classes costs 1860 rubles.

Organize the work of the studio - enough not an easy task, since you will have to take into account many nuances, both for regular classes and for additional services. In order for the studio to work in plus, it is necessary that you have 6 groups of 6 people. But it is important not to forget about additional services. There are three types of services in our studio: developmental classes, children's birthdays and family workshops.

We have regular group classes on weekday evenings. We try to make sure that two groups of each age have time to work out per week. In total, we have two groups in each (one of the three) age category. The kids come to us once a week, the day off at the studio is on Monday. The schedule is floating. In many ways, the reason for this is that young children often get sick.

As for classes, it is important to make every effort to make the client permanent. It is important to make sure that he goes through the program to the end. This is facilitated by a well-designed methodology. We teach children to draw from scratch. It takes 1 year for babies to achieve certain successes.

At the end of the year, we have the opportunity to switch to a more complicated program. According to statistics, 70% of the children studying with us come in their second year of study.

The family workshop is designed to bring parents and children together. As a rule, classes are held for two, for example, mother and child or father and child. Children and parents gather in a small group and work together on creativity in such an interesting format.

One of our main services is children's birthday parties. This format is in great demand, it is very relevant in the market. Here it is important to think over the entertainment program, to make the event interesting, including through the involvement of animators.

Holding children's birthdays is a weekend activity, since parents have the opportunity to bring their children to the holiday only on weekends. Our peaks are on Saturday, on this day we can spend three birthdays.

Each of the services provided should be tried to develop as much as possible. How successfully the services work can be judged at the end of the month. If a service does not bring the desired effect, all efforts should be thrown at its promotion.

In this article we will talk about how to open a children's development center, what you need to open it and you can download it for free finished example business plan.

A development center for children or an ungraded kindergarten is quite promising business in modern world. There are more and more children, the birth rate is growing, the population is increasing. You can often hear from young mothers and fathers that it is very difficult to arrange your baby well. There are too many applicants, and there are not enough places in such children's institutions. Of all the children who need kindergartens, only about 60% have the opportunity to get there. But kindergarten is not only help for parents, but also communication for the child.

What is the difference between a child development center and a kindergarten?

Per last years along with municipal kindergartens, a huge number of various children's developing clubs and centers, as well as private kindergartens, appeared. All of them are engaged in providing approximately the same services with a difference only in the level of teaching, the professionalism of teachers, the methodology for teaching kids, and most importantly, the approach to the business itself. Specialists of such children's development centers try to help parents make their kids successful, educated, diversified and happy.

To visualize the differences, you can see the development programs, for example, the children's development center "Constellation". In some of their programs, mother is always involved. These techniques themselves are aimed at different goals: adaptation to kindergarten, individual development etc. You won't find this in nurseries.

Business plan

Since the differences are only in the methods of working with kids, then it will suit you to open this business. If it is not enough for you, then you can download more.

The main thing to remember is that your employees were professionals in their field, and not ordinary educators.

How to open a children's development center

How to open and what needs to be done to open a children's development center? If you love children, competently approach the matter, then it will not be difficult at all.

Factors to Consider Before Opening

If you seriously decide to start, then you need to do the following.

Register an enterprise, firm, go through the entire standard procedure for legal activity. Now it is not difficult to do this, all the information can be found on the Internet, in the legislation.
Primary investments for a children's development center will be needed from 500 thousand rubles. and more. Here you can take own funds or attract an investor by drawing up a mandatory contract.
The choice of premises - the more the better: from 100 sq. m.
Find good qualified staff to work with children.
Have or acquire knowledge in psychology, pedagogy. This is necessary for checking and selecting personnel, resolving conflicts.
Bank account - follow a simple procedure for opening.

If you decide to use the words “educational”, “training” in the name of the enterprise, you must definitely obtain a special license. For a children's developmental development center, this is not necessary. For one teacher with a completed pedagogical education, an IP will be required, then it is possible without a license. In this case, the staff is registered in positions with the duties of a nanny.

Choose a simplified taxation system to keep minimal bookkeeping without involving expensive specialists.

Room selection

The room must include:

reception;
office for staff;
playroom and study room;
bedroom
bathroom with toilet.

Fire safety requires that the premises of the children's development center must be an independent compartment, have 1-2 exits, and a fire alarm.

The success of the children's development center largely depends on the teachers. Children will talk about them to their parents, and they will tell their friends and relatives, potential clients. Of course, equipment and methods are also important, but the human factor is always the main one.

Features of such a business

Almost always, children's development centers work for nine months, because in the summer there are few people who want to take children. In this case, the rent is paid constantly.

The bigger the city, the more competition. It is necessary to estimate the demand for the service in specific area, fashion trends. Most often, the development of children up to 2-3 years old, teaching a foreign language is required.

The payback of such a children's development center is from 3 to 5 years.

The main expenses in such a business include:

rent;
salary fund;
security services;
tax deductions.

How to attract customers

The main clients are parents with children from neighboring houses. This is the main venue for the main advertising company. It should include announcements at the entrances, inside houses, conversations with parents, invitations to events from the children's development center. well organized different holidays, concerts, competitions for kids, invite parents and children there. This will raise awareness and attract new customers.

Popularity can be maintained, created different ways, for example, introduce some original innovative ideas, conduct promotions. But in this case, you will certainly need to contact an advertising agency, and this, as you know, is an additional cost.

Now the opening of children's development centers is very promising. You need to stock up on patience, courage, not be afraid of difficulties, and gradually over time everything will pay off, and will bring stable substantial profits. It is better, of course, to start with your own premises without investors.

Kindergartens and development centers are not just an opportunity to open a business, it is a very useful, in-demand, good deed. Your pupils and their parents, with a well-organized process, will be very grateful to you.