Priority directions of small business. Ideas for business with minimal investment

Everyone wants to earn great amount money, and someone does not want to give everything 100, while getting the maximum profit, while someone, on the contrary, devotes himself completely to the “idea”.

Social surveys over the past few decades have shown that many people consider profitable (as they decrease) oil, financial, tobacco, alcohol, pharmacy, dental, hairdressing, investment business, daily rent of an apartment. This opinion is widespread among the masses, who do not go into the details of the development and nuances of doing business.

Of course, everyone has the right to choose their own business. I like to engage in animal husbandry or grow and sell flowers - please, because the main thing is to reach the top - wealth.

Nuances of doing business in the Russian Federation

At all times, in any country of the world, profitable and profitable business A case was considered that met several conditions for its conduct:

• A business can be considered profitable, where the source is passive income, and which is constantly increasing. In other words, this is an income that does not depend directly on you. Examples of businesses with passive income include chain stores, pharmacies, websites.
• A profitable business is a business where goods, regardless of place, region and services, are in constant demand among buyers and tend to run out, and neither political aspects nor climatic conditions affect their purchase. Examples are food, clothing, detergents, goods and services that save the consumer (fuel), beauty and health goods and services.
• The right way is to minimize the costs associated with doing business and eliminate competitors. These aspects are quite realistic to implement. It all depends on the area in which you decide to open your business.

If we take into account the conditions for doing business in the Russian Federation, then any entrepreneur will be hindered by a number of realities present in the country:

• Collectivism is inherent in the people of our country, and few people can take the responsibility (compared to the West) to open and run their own business. People are not ready to realize themselves economically and due to the lack of skills in doing business and the material base to start it.
• Our mentality is designed in such a way that we often simply cannot act honestly and openly with our partners.
• A high level of corruption makes it possible to solve emerging problems without reference to the culture of doing business ( business correspondence, negotiation and transactions, honesty towards the partner).
• The businessman needs the help of the state, and it, unfortunately, is rather small.

But, nevertheless, if there is a desire to build your own business and develop it, you should not pay attention to the negative aspects of doing business in our country and move forward. After all, the road will be mastered by the walking one.

Profitable types of small business in the Russian Federation

It is the development of small business that ensures a stable economic situation in the country. Small business is able to be engaged in by the middle class of the population, the one that subsequently purchases apartments, cars, food and essentials on a daily basis, thereby affecting economic stability.

The President and the Government direct their programs to the maintenance and expansion of small businesses, but local authorities, on the contrary, often provide negative impact, "put a spoke in the wheel" to small businesses. It turns out a paradoxical situation.

However, small businesses are trying to exist and develop. The main purpose of this business is maximum profit for its owner. Most entrepreneurs are trying to find their own profitable small business, as a result, different areas of commercial activity are being considered.

According to the statistics of the last few years, commerce was considered a profitable business in the country - a business associated with the purchase and sale of goods (most often food). Merchants opened large and not very large shops, stalls, kiosks, where it was possible to purchase certain types of products.

But with the introduction of the law on the sale and purchase of alcohol and tobacco products and certain requirements for points where these goods are sold, this business has become less profitable.

The opinions of statisticians and specialists of different levels agree that today a profitable small business in Russia can be considered a business based on provision and provision of various kinds of services to individuals and legal entities.

One of the types of this provision of services is the repair of premises. Many, having acquired a room for housing or for work (office), try to ennoble it, make it more cozy and comfortable to cheer up or create a positive working environment. Even those who are not able to purchase their own premises by renting space, still strive to bring it into proper shape.

Along with the provision of services for the repair of premises is the provision of services for car repair or tire fitting. Most often, these are small, minor repairs (body painting, alignment of machine parts, tire replacement, tire repair).

This includes the provision of legal and accounting services. In conclusion, it is worth noting that any small business can become profitable if you decide for yourself what is closer to your soul (any business should not be a burden, but bring joy), consider the region of your residence (what business will be in demand) and spend marketing research on the profitability of a particular business you have chosen.

Profitable types of medium and large businesses

Medium business in Russia is the most shaky type of business. This is due to the fact that he has to compete with both small and large ones. As a result, it either outgrows and becomes large or disappears altogether. Although there are firms (some kind of monopolists) that work on favorable terms with one or two regular consumers and produce specific products (wheelchairs, repair of city monuments).

Today, profitable medium-sized businesses include workshops for tailoring and repairing non-essential goods (clothing and footwear, children's, soft toys).

Big business is the most durable among the three types. Most often, these are monopolies with their own principles of work, which produce a large number of cheap products. Most people, either because of their illiteracy or unwillingness to go into details, consider big business to be a state structure and treat it with skepticism and distrust. Usually this is due to the dubious privatization that took place at the peak of the 90s. And it is not so much privatization that is a problem, but the fact that it is almost impossible for an ordinary citizen to imagine that a person like him is able to acquire, for example, a large metallurgical plant.

Nevertheless, let's look at the statistics and highlight the profitable types of large business in Russia. To date, they are recognized as the oil and metallurgical business.

What are the benefits of being in the service industry?

The concept of "service sector" in other words is that activity that is aimed at providing a different range of services (commercial and non-commercial) to various enterprises, organizations and individuals. To date, this area is gaining its wide distribution. In economically developed countries it has long been firmly established and makes up more than 60-70% of the economy in terms of the number of people employed in it.

1. First place is given catering services. In today's time, public catering restaurants like "Soviet" canteens have become widespread. Cafes, restaurants, bars, pizzerias, snack bars, culinary shops all refer to catering services. Their placement can be found both in separate buildings intended for all visitors, and on the territory of certain enterprises and institutions that serve only employees of these organizations.
2. Housing and communal services. Also are profitable business in the service sector. These include services provided by the contractor for the repair, maintenance of premises and buildings.
3. Financial services. Russian Post develops its capabilities and provides the population and organizations with ample opportunities. To date, organizations have appeared that provide some kind of financial services to the population (not directly). Their responsibility includes placing automatic boxes for transferring funds by card number, paying pensions, accepting utility bills, servicing bank cards and many other operations.
4. Information Services. Services via Internet connection. Providing customers with a knowledge base about a particular product or product.

The following listed types of services are also profitable if you see them as your own business: rental services, travel, hotel, legal, security, translation services, trade and transport services, entertainment.

Profitable business on the Internet - myth or reality?

Today it is impossible to imagine without the Internet, regardless of where you are - in the city or in countryside. Earnings through the Internet has gained considerable popularity and has become an excellent source of income.

Many young people today are betting on business on the Internet. Note that it is much more difficult for a novice user to learn how to run a business on the network and receive income from it, but why not try it, because you don’t invest anything, but on the contrary, you get new experience and skills.

An example might be creation and maintenance of blogs, online stores, advertising sites. Competition is often reduced to zero, since everyone sees and presents the same topic in their own way. Develop your theme and attract online advertising agents, who, in turn, will place ads, from which you will receive some deductions from showing your site visitors.

Is it possible to run a profitable business in the countryside?

If it turned out that your life does not take place in a metropolis, but in a village, and you have entrepreneurial skills or in other words “lived”, try, dare, you will succeed. The only thing is that you will need to spend physical strength if you are starting from scratch, or spend a little capital to attract workers.

1. A good example today is farming. The problem may be the lack of a sales market if the number of livestock or poultry is large. But even here you can find a way out, negotiate with a local store or freeze meat in refrigerated chests for further sale on the market.
2. Creation of greenhouses and growing in them products necessary for the consumer. In winter, it can be a variety of greens (dill, parsley, green onions, celery, cilantro, basil), vegetables (tomatoes, cucumbers, radishes). In the summer, you can prepare potatoes, carrots, onions, garlic, put it off until the cold season and then also use it for sale. A very good distribution was received by the business in the village on seedlings of strawberries and raspberries, blackberries, currants, gooseberries.
3. Manufacture and sale of medicinal tea (which has become widespread in the modern world) or pillows stuffed with herbs. In this line of business, learning about the meaning and usefulness of herbs and your ability to distinguish one herb from another is important.

On the video - a story about a profitable business in agriculture:

Unpromising directions of doing business

If you answer this question in one sentence, it will be the following: there is no such direction. It all depends on you and on your desire, mind and talent. The only thing is, do not set yourself up for the fact that everything will be easy, you will have to work hard. The main thing is to do what you love and show perseverance and perseverance.

In conclusion, we note that an important factor is a detailed study of the business that your choice fell on, the study of the marketing situation, demand and sales. Try it and you will surely succeed.

Profitability is the main indicator by which you can characterize the state of the business. It is usually calculated as a percentage. The higher the number, the more profitable the enterprise. In addition, this means that all your initial investments will pay off in the shortest possible time. Let's look at a few examples of profitable businesses for 2018.

Fast food

Looking for profitable business ideas? Let's take a closer look at the fast food industry. In network establishments, one cup of coffee costs about 160 rubles. The ingredients that are used to make this drink cost 10 rubles. In a small cafe, about 100 cups are bought per day, respectively, the owners of such a business earn up to 10 million rubles a year selling coffee. If you are wondering which business is profitable in 2018, pay special attention to street food and drink.

Pawnshops

This is the most profitable business in 2018. Issuing loans secured by property brings huge profits. In some pawnshops, the monthly interest rate reaches 20%, which means that 240% accumulates in a year. Such profitability cannot be achieved by any bank or any other financial institution.

This type of business pays off in the shortest possible time. The demand for such services during the crisis begins to grow, so pawnshops bring excellent income in any economic conditions. attract many aspiring entrepreneurs, so if you decide to open a pawnshop, hurry up, otherwise newcomers will take your place in the market.

Tennis courts

To quickly return the initial investment, you need to build an indoor court that will be profitable, regardless of weather conditions. It is not worth investing a lot of money in the construction of a capital building. At first, you can build a temporary structure. To increase the profitability of the enterprise, open a small cafe near the court, rent sports equipment or organize training courses for beginners.

Examination of antiques

Recently, many fakes of antiquities have appeared on the market. The copies are made of such high quality that even experienced museum experts cannot distinguish them from the original. ? This question worries many of our compatriots. Buying antiques is a good long-term investment, but many people are afraid to invest in antiques because they doubt their authenticity. Therefore, many private companies began to offer clients professional services for the evaluation of antiques. The income of these organizations is about 100% per annum. To organize such a business, you need to be well versed in antique items or hire experienced appraisers.

Private kindergarten

If you want to organize a profitable small business in Russia, open a private kindergarten. In our country, there are already many more such institutions than state ones. The monthly fee for a child attending a kindergarten is 10,000–20,000 rubles. Accordingly, a group of 30 children will bring 300-600 thousand rubles. If we subtract the cost of food, salaries to staff and rent of premises, there will be approximately 150-300 thousand rubles of net profit. In addition, parents pay an initial contribution of 25-30 thousand rubles. In some private preschool institutions this fee is charged annually.

This business has a fast payback. However, it does not require large financial investments. At the start, you will need a certain amount to buy furniture, toys and issue permits. According to experts, the profitability of this business reaches 100% per year. must be in demand and profitable. A private kindergarten fully meets all these requirements.

Chinchilla breeding

This is one of the most promising types of profitable small business. Any person who does not have experience in the field of fur farming can organize such a business. Beginners can organize a small fur farm at home, since chinchillas do not require special conditions and do not emit any unpleasant odors. Since they are herbivores, they do not require much start-up capital. The profitability of an average fur farm for breeding chinchillas can reach 300%.

Finished products are sold in bulk to intermediaries who buy fur and resell it at auctions to large enterprises specializing in tailoring fur products. For one skin, you can get 40-60 dollars. To earn additional income, you can sell breeding chinchillas to other breeders. , you decide. And yet, pay special attention to this profitable and very interesting line of business.

Growing greenery

The profitability of such a business can be increased by reducing costs. For example, you can use stove heating instead of gas. can be easily implemented at home. The most important thing is your hard work and patience.

shoe shine

With the right approach, they can bring good profits. One of them is shoe polish. Many people believe that this is not a very pleasant occupation, since in the past only poor people who could not feed their families were engaged in such a business.

But in our time, everything has changed and now no one cleans shoes manually. In order to open such a profitable business in a crisis, you need a small room and special equipment. The cost of one cleaning is $3. If you serve 25 people per day, the monthly revenue will be 2-2.5 thousand dollars. Such a business pays off in 5-6 months. Its profitability reaches 50%. If you cannot understand which business is profitable during a crisis, you can safely adopt this business idea.

Freelance

Which can be implemented on the Internet without leaving home, are simply endless.

Here you can do whatever you want:

• Translation of text from foreign languages;
• Web design;
• Seo promotion;
• blogging;
• Copywriting and more.

This question worries many citizens of our country. In fact, everything is very simple. If you have any specific skills, register on one of the freelance exchanges and offer your services. To get good orders, you need to make a portfolio. These are, of course, trifles, but they need to be paid special attention. At first, you can complete inexpensive tasks to increase your rating and get positive reviews. Over time, you will have regular customers who will provide you with work. Nowadays, the most profitable types of business can be found on the Internet, since working on the network does not require large investments and at the same time brings good stable income.

Self-leveling floors

At the start, you do not need to cover all areas of this area of ​​\u200b\u200bactivity. Start by developing designer floors for office space. This is the most profitable business in small town. If things go well, other areas can be introduced into the work, for example, floors for country houses, apartments or public spaces. based on innovative technologies, bring huge profits, so if you have the opportunity to do floor design, you should not miss this opportunity.

Mediation

When answering the question of which business is the most profitable now in Russia, experts primarily single out mediation. Such a business idea is suitable for people who want to earn extra income without leaving their main place of work.

The essence of this business is that you bring the customer to the contractor and receive a certain fee for this. Let's take this business idea as an example. construction company. For repairs or construction works the master receives a certain amount. Part of the profit is taken by the company that offered the master this job. The scheme of work is very simple - you find qualified employees, advertise on the Internet and in the press, and wait for the client to call. One master earns 10-12 thousand rubles a week. If you hire 8-10 employees and provide them with orders, you can make a good profit. This is the most profitable business out of all other fields of activity, since it does not require any cash investments.

Production of disposable tableware

Interested in what business is the most profitable in Russia? Every year in our country, disposable tableware worth 60 million dollars is produced. Half of the total volume of this production is sold in the capital. Manufacturers of disposable products make huge profits from sales. This is one of the most profitable types of small business.

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In order to open such an enterprise, you need a production facility and special equipment. The initial investment will pay off in just a year of work. The profitability of the production of disposable plastic tableware reaches 70%. for the manufacture of disposable tableware or not, it's up to you. Experts believe that the crisis is the time great opportunities for beginner businessmen, so if you start your business right now, in just a year it will turn into a prosperous highly profitable enterprise.

Restoration of old furniture

Many people who plan to start their own business unfairly believe that it is possible to develop their business and make high profits only in a big city. In fact, this is not the case for several reasons, the main ones we will consider below.

To begin with, let's figure out what the concept of business technologists is a "small city". This is considered a settlement, which has up to 100 thousand inhabitants. It should be noted that in Russia there are only more than 83% of such cities, that is, business ideas for a small town open up huge prospects, starting a business in a small town is much easier and more profitable.

Own business for a small town

Living in a small locality, there are many business opportunities. This is due to lower costs than in the metropolis and the lack of competition.

Why is it needed?

Having opened a business in a small town, a businessman first of all gains independence, the opportunity to earn quite large sums.

At the same time, a considerable part of the funds is saved due to the fact that starting a business in the provinces is much less expensive than in cities with a million inhabitants.

In addition, you can be the first in the city to offer certain services, in which case the absence of competitors will allow you to quickly expand and strengthen your business.

Differences from major cities

There are quite a few differences, and almost all of them are in the hands of those who decide to start their own business in a small town.

Let's take a closer look at some of them:

• Residents of small towns, as a rule, have a low income. Therefore, it is not profitable to develop a large business in such settlements (with the exception of opening large enterprises that require labor.);
• Demand in such cities for ordinary, familiar goods and products that we use every day. This allows you to expand business areas in several directions at the same time;
• Not high investments at the start (low rent for premises, low wages, low costs for advertising campaigns).

An important factor for successful business in a small town is the reputation of a businessman. Indeed, residents often learn the news of the city not from newspapers, but from neighbors and friends. Therefore, this aspect should be given special attention, measures to attract and retain customers are very important.

Best Ideas 2014

Before deciding which business to open, let's name some of the most popular business ideas of this year.

Small business in the field of catering

Profitable business - opening a small cafe with affordable prices and familiar dishes. In small towns, there are usually few such establishments, so they are very popular with residents.

This type of business is perhaps the most profitable. It does not require large expenses, while self-sufficiency is quite high.

Mini cafe on wheels. Now a fairly common type of business that is in demand. The assortment in such cafes is small, it is enough to offer several types of pancakes, hot dogs, drinks. If snacks are tasty and inexpensive, such a cafe will always be popular;

The dining room at the enterprise will be in demand - there is not always a catering point. Having set a low price, offering homemade dishes, there will always be customers in the dining room.

Entertaining

If one cafe is not enough for you, try to offer your customers to organize holidays, corporate parties, weddings, setting a low price. There are unlikely to be many event agencies in small towns, so there is a chance of becoming a pioneer and a monopolist.

A club with a disco will be very popular among young people. To do this, you need to rent a large room and equip it. Modest, but tasteful - not your option, such an institution, most likely, already exists in the city. But the real one night club with the performance of metropolitan DJs - this will attract the public. In such a club you can spend theme parties, games, activities. There you can also offer your clients training in various courses (music, singing, dancing, etc.)

In the daytime, you can arrange in the same club.

Services

The service sector will never lose its relevance from the point of view of a business project: investments are minimal, the main thing is to have the necessary skills.

with a manicure and pedicure room always held in high esteem. Even in a small town, the female population will be delighted with such a service and will come there again and again. Additionally, you can offer the services of a cosmetologist and masseur, services for visage and applying festive makeup.

A taxi service might also be a good idea. Even in a small town there are those who want to get to Right place by car, not public transport. It is enough to have several drivers with their cars on the staff, make business cards for them, which they will distribute to customers, and the business will certainly begin to generate income.

Another option for providing services is a tailoring studio. To open this type of business, you will need a small room, appropriate equipment and several employees. Offering low prices, such a business will flourish;

A company that provides garbage collection and demolition services is a new but in-demand type of service. In small towns, there are enough buildings that are to be demolished and houses are built in their place. You will need to purchase the appropriate equipment and find several employees with experience in similar work.

Garbage removal is a popular service even in the smallest settlement.

Car repair, tire fitting. In this case, it is enough to have a garage, minimum equipment. Almost every resident of the city has a car that periodically requires repair and seasonal replacement of wheels. It is enough to hire 1-2 employees who understand the repair of cars. Such a business will be in demand.

Making keys has been popular with the population since Soviet times. It will take a small room, a special machine for making keys and minimal advertising. To open your own business of this type, you need to have a starting capital of about 2 thousand dollars;

A private driving instructor can be an idea for extra income. Even in a small town, a car has ceased to be a luxury; there is one in almost every family. It is possible to offer such a service on the client's machine, in which case the costs are minimal;

Good Offices or the popular name “Husband for an Hour” today is a fairly popular type of business that will always be in demand. Having a set of tools, you can offer your customers minor repairs, installation and connection of household appliances at an affordable price. The costs are minimal.

Trade

A profitable business will be the cultivation of fruits and vegetables. With even a small plot of land, your own business will soon flourish.

But the sale of vegetable goods will have to be looked for in other cities, larger ones. On the periphery, this product is in abundance for every inhabitant due to the presence of garden plots.

A grocery store is a banal but always relevant idea. The main success factor is correct location and reasonable prices for goods.

Other income-generating businesses in a small town

Today, all over Russia, young parents are faced with the problem of kindergartens. Entrepreneurial businesses open private development centers and mini-kindergartens for children in small towns.

This type of business will be in demand, especially among those parents who are not able to leave their kids with grandparents.

Of course, to open, you will need a qualified specialist who can be trusted with children. At the same time, the costs are minimal, a mini-garden can be arranged even in your own apartment, if the living space allows. In other cases, it is enough to rent a small room, make the appropriate repairs and obtain all the necessary permits from the authorities (this often becomes the last stage, becoming an insurmountable obstacle for novice businessmen).

The delivery service for groceries, sushi and pizza is very popular. In small towns, such a service is rare, so you can become the first in the city to offer a service of this kind.

A small investment of money will require the opening of a mini-bakery. delicious bread always in demand. If products good quality, the price is affordable to the consumer, such a business will flourish even in the smallest town.

If you have real estate in a small town, it will be profitable to rent a room daily or monthly. Not all small towns have a hotel, so this type of business, with the right advertising, can become quite successful and does not require much money.

Internet: yes and no

The virtual space, which attracts an increasing number of people, both young and not so young, opens up many opportunities for earning.

The easiest ideas to implement:

• If a lot of young people live in the city, it will be beneficial to open a computer salon, such an institution will quickly gain popularity. By setting a low hourly rate, such a club will become favorite place leisure activities for young people.
• A good income can bring services for filling sites. Such a business does not require investments, but allows you to save significant funds on renting premises and transportation costs.
• Another way to make money on the Internet is to open your own website. But here you will need certain skills and funds to open a business of this kind.
• Some provide delivery services by opening an online store. For a small town, this can be household appliances, household items. Gone are the days when you had to go to the capital or to another country to buy large equipment. Big city, today it is possible to provide similar services in your city. This will save customers money and allow you to expand your business.

But it should be remembered that in a small town not everyone has access to the Internet. In this case, one should build on the demand and capabilities of the population. A positive factor in favor of working on the Internet is little competition, little or no initial investment.

There is also a fly in the ointment here. Working from home, personal communication will be missed. And the opening of clubs and an online store will require impressive costs.

Where to begin?

Assessment of the situation

Before opening your own business, you need to study the market, find out what kind of services the population of the city needs. Having decided on the type of activity, it is necessary to select qualified personnel who will provide quality services and will help increase the client base.

Finding a good specialist is not easy; for this, it is possible to contact a recruiting agency.

It will also help in searching the Internet. You can place an advertisement for recruitment, the response will follow immediately. Considering that it is quite difficult to find a job in small towns, this method is quite effective. Word of mouth, which works better than any announcement in small towns, will also be a good help.

The second important step is to find suppliers of products, this requires a lot of responsibility. Products must be of high quality, be in demand among the population. First you need to determine what type of service will be popular in a particular city.

Attracting suppliers from megacities is a thankless and unprofitable undertaking. Look for manufacturers (if you intend to trade) or sellers (if you need equipment and tools) in the nearest cities.

Business must be in demand, be popular with the population, at least potentially.

Of course, it is necessary to evaluate your strength, what funds can be invested, to calculate how soon the investment will pay off.

Finding funding

The most popular way to open your own business without investment is. You can choose which one is better by contacting several banks and comparing the conditions that they offer.

It should be remembered that it is necessary to follow some mandatory rules for a potential bank client, otherwise you will not see a loan.

You will have to provide some documentation, you may need to present your business plans, based on the profitability of which the bank will decide to issue a loan.

Do not forget about government support for small businesses. There is currently special programs, which are aimed at developing business in the regions, which allows you to receive certain benefits when lending, the issuance of subsidies and tax benefits. In order to competently use such a program, it is better to contact a qualified lawyer who will give detailed advice on this issue.

Location selection

For those who decide to start a business from scratch, the most profitable will be a room with a small rent. You may need to carry out minor repairs, in order to save money, you can do it yourself.

Do not forget that the appearance of the room is very important. It should be cozy and comfortable, not necessarily expensive and artsy, but it should make you want to come back to you again. Residents of small towns are not tempted by rich interiors, but they should not be considered backward either. Bring everything in the proper form of a businessman. Meet by clothes.

The location of a business matters depending on its target audience. For example, it is better to open computer clubs in places where young people gather: near universities. PTU, etc. Bypass schools, otherwise you will be tormented by listening to parents' complaints that your direct fault is that their child does not want to attend classes, but sits at a computer in your institution.

Public catering and trade, of course, will take root closer to the center. With the exception of a grocery store, which will be extremely happy for the inhabitants of the outskirts, from where they have to go far for bread.

Let's count?

With even the smallest start-up capital, you can develop your business in a small city. Consider options for the initial minimum investment for different types business.

Minimum investment

As you can see from the numbers, starting your own business does not necessarily lead to large cash outlays. It is enough just to decide which type of business is closer, what the soul lies more in, and most importantly, what will be in demand in a particular city.

Expected profitability

Don't expect a small business in a small town to pay off quickly. Residents of such cities often do not have high incomes, so it will take several years before their own business begins to generate income. It also depends on the demand for services that will be offered to the consumer.

Seasonality also plays an important role.

For example, beauty salons, even in big cities, are practically empty in summer. And the business of selling kvass, on the contrary, in the summer will bring much more relevant than in the cold season.

What is the basis of a successful business in a small town?

In order for a business in a small town to be profitable and quickly payback, you should remember a few rules that will help bring a stable income and attract a large number of customers.

Basic aspects

• Services of any kind should not be overpriced. The mentality of the inhabitants of small towns is such that people are not ready to overpay extra money. A low price, providing discounts to regular customers will attract much faster than beautiful packaging or an expensive service.
• If customers are satisfied with the service, they will definitely recommend you to their relatives, friends and neighbors. A bad reputation in a small town will kill any business much faster than in a big city. Even if your product is in demand and was popular, you should not allow a negative opinion about yourself.
• In a small town, there is little competition, perhaps even its complete absence, so there is room for fantasy here. By providing a high-quality and inexpensive service or product, your potential customers will become permanent.

See also a video about business ideas in a small town:

Ways of development

The key to the success and prosperity of any business is constant development. Even the most profitable type provides for improvement, the offer of new goods and services.

There are several ways that contribute to the expansion and development of your business.

1. First of all, it is a competent advertising aimed at attracting new customers. It can be promotions, holding an event with a free presentation of products. These types of advertisements are always relevant and popular with customers.
2. It is important to remember about marketing. Special offers with a limited duration of the action attract attention.
3. Equally important is the image of your business. Good reviews, new offers for low price able to increase the number of customers several times.

An example of an unusual but sufficient successful business can be called breeding chinchillas. Last years this animal has become very popular, it is grown not only for making expensive fur coats for women, but also kept as a pet. The Moldovan businessman who started this type of business notes that the investments are the smallest, while the income exceeded all his expectations.

Some aspiring businessmen come up with something to do just on the go. The original way founded by American fitness instructor Kristen Horler, she developed a training program for women who have recently become mothers, while classes were held right in the park.

Such an idea did not portend large incomes, but quickly became in demand among the residents of the city.

The price per lesson was set much lower, so the client base expanded very quickly and brought in a good income. Today, these are quite popular courses, which are attended by a large number of young mothers. This type of earnings can also take place in small towns in Russia. Many young women will be carried away by the idea of ​​playing sports without leaving their children to relatives.

Ethnotourism is gaining more and more popularity. Today it is difficult to surprise with resorts on the sea coast; many businessmen prefer to relax in remote picturesque corners of Russia.

Excursions to Lake Baikal, for example, are in great demand, where you can enjoy the nature and beauty of the region without fuss.

Many go on vacation to Kamchatka and Karelia. If your town has such attractions, you can arrange excursions and even camping.

In conclusion, it should be said that business options, even in a small town with a small population, can be very diverse, you can become a successful businessman, an independent person with a good income. It is enough to have a great desire, not be afraid of changes in life and be self-confident. Many world-famous businessmen started from scratch and were able to achieve dizzying results thanks to diligence and perseverance.

Due to the stable demand for essential goods, the most profitable business today is trading offline or online locations. Next in the ranking of profitable business ideas is production, the possibilities for organizing which have increased in Russia with the start of the import substitution policy. To choose a specific direction, the entrepreneur should take into account geolocation, personal experience and skills, as well as assess the start-up capital that can be available.

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How to choose and organize your business?

In order to understand which business to choose, an entrepreneur needs to consider the following criteria:

1. Personal experience. It is desirable to engage in a business in which there are practical skills and knowledge. Otherwise, a businessman may go bankrupt due to a trifle associated, for example, with ignorance of production technology.
2. Geolocation. Importance has the location and population of the selected location. In the metropolis, you can open a modern cafe with oxygen drinks, which will bring profit and find its customers. Such a project cannot exist in a small town or village.
3. Start-up capital. The scale of the business depends on the amount of funds. You can organize your business with virtually no investment, becoming an intermediary or earning personal skills. To open a small or medium-sized enterprise, you will need approximately 100 - 800,000 rubles.

To organize the chosen direction, it is necessary to prepare a business plan, which will display financial indicators, risks and payback of the project.

The video provides step-by-step instructions on how to choose an idea for organizing your own business. Taken from the channel "Business Youth".

Choice of direction of activity

Aspects to be taken into account when choosing a direction for activity:

1. It is desirable that the chosen case matches the gender of the entrepreneur. better for a man, and provide body depilation services to a female beautician. This will create more value for consumers, increase the number of customers and, consequently, increase profits.
2. The location of the business can be both offline and on the Internet. The latter option is rapidly gaining popularity even in small towns in Russia.
3. In addition, your business should bring not only income, but also joy, otherwise, the entrepreneur is threatened with moral burnout.

Market and competition analysis

Market analysis includes the following studies:

• selected goods or services;
• dynamics of supply and demand;
• potential buyers;
• market conditions;
• the level of competition in the chosen niche with an assessment of their own competitiveness.

Market research

Start-up capital

Drawing up a business plan helps the entrepreneur to assess the amount of funds needed, which have the following channels of income:

1. Personal savings. The best option to start if you have all or most of the amount required to start the business.
2. Help from the state. Those enterprises that are associated with agriculture and some other activities. You can find out which areas are funded and what is needed to receive assistance at the Regional Administration.
3. Credit. To obtain a bank loan, you need to have a fairly significant collateral - an expensive apartment or other property.
4. Investments. To search for investors, you will need to prepare a business plan with mandatory calculations of the project's profitability and an indication of the payback period.

Premises and equipment

When choosing a room, you need to consider the following points:

1. Location relative to the center. Farming can be organized on 8 acres outside the city, away from the roadway. A beauty salon or a car repair shop may be located in a residential area. It is not advisable to locate a boutique of expensive clothes far from the center.
2. Convenience of entrance. It is important to think about what kind of transport will arrive - a truck or a car. It is also necessary to take into account the condition of roads in the winter-spring period, otherwise there will be losses associated with weather conditions. For example, it will not be possible to pick up flowers from a greenhouse located outside the city due to heavy snowfall.
3. Parking. The lack of parking spaces in the nearest radius will cause potential customers to leave for a competitor.
4. Square. This option should be selected according to the requirements of the business idea. For some areas of production, GOST prescribes general recommendations.
5. Possibility of long-term lease. An important point that needs to be discussed in advance, since the entrepreneur may face expensive repairs.

Equipment can be purchased new or used. Before buying, it is advisable to study the reviews and find out the opinion of several experts. Be sure to pay attention to the availability of warranty service.

Photo gallery

Nipple drinking system - 6 sections from 1200 rubles

Fish breeding

The relevance of the business idea is based on the growing popularity of fishing among people of different sex and age. In addition, anglers prefer to pay for a guaranteed catch and comfortable rest by the water.

To make money selling fish or organizing fishing, you will need:

• join a fishing community and/or rent a pond;
• ensure the protection of the area;
• launch the desired fish species and provide them with proper care;
• think over distribution channels in advance.

Competitive advantages include:

• cleaning the catch on the spot;
• rent of barbecue and other equipment for cooking.

Growing vegetables, fruits and herbs

You can organize a farm in your own apartment or rent land outside the city. To install 6 greenhouses, a plot of 10 acres is enough.

The relevance of the crop growing business is explained by the following:

• year-round need of catering enterprises for greens and vegetables;
• increasing demand for domestic crops;
• an increase in the number of people adhering to proper nutrition.

The amount of initial investment can vary between 5,000 - 100,000 rubles and depends on the following factors:

• workload;
• availability of hired labor;
• greenhouse material.

The business of growing any crops begins to pay off no earlier than 2.5 months from the date of sowing the seeds. This period is necessary for the full ripening of early types of lettuce and other greens.

Polycarbonate greenhouse - 20,000 rubles

Copywriting agency, writing business plans and other works

It is possible to organize a center for providing online or offline services. At the initial stage, registration is not required, it is enough to create your own group on social networks. You can work independently or distribute orders among other specialists.

There are no financial investments in the Internet writing business, and profit comes immediately after the work is done.

The relevance of the direction is due to the partial transition of business to the Internet, for the promotion of which well-written texts are needed. With their help, the site will be in the top positions of search engines and will be able to attract more Internet users.

As a competitive advantage, you can offer regular customers a discount, or combine copywriting with website development.

Website development and optimization

To work with sites, you will need to complete courses in layout and copywriting. This will help increase the level of knowledge and competitiveness in the chosen niche.

For self-promotion, it is advisable to prepare a portfolio of your own work, which may consist of the following samples:

• created sites;
• information about changes in the dynamics of visits to the Internet resource after a specific work done;
• examples of informational and promotional articles.

Catering point

The relevance of the business idea is as follows:

• the need of people to eat tasty food;
• inability to eat at home.

To organize a business related to food, you will need to obtain permission from the SES.

You can open a concept restaurant (from 500,000 rubles) or establish a point with the preparation of sandwiches (from 100,000 rubles). The latter option is beneficial to put in crowded places and near educational institutions.

Popular ideas for a catering point in 2017-2018:

• pancakes with different fillings;
• shawarma;
• Hot Dog;
• sandwich variations.

In addition, to increase competitiveness, it is enough to organize the preparation of complex meals by a certain time. Ready meals can be delivered to the customer for an additional fee.

Cosmetology

The relevance of the business area is based on:

• an increase in the number of people who take care of their appearance;
• growth in the well-being of the population;
• reduction in the cost of running procedures (peeling, facial massage).

To work in the field of cosmetology, you must complete special courses worth at least 10,000 rubles per month. The advantage of a cosmetologist will be the presence of an average medical education. To perform complex manipulations (Botox injections), you will need a category of a dermatologist.

You can organize a business in the following ways:

1. Rent a room in a beauty salon. In this case, the costs of equipment and advertising are borne by the tenant.
2. Rent a room or allocate a room in your own apartment. Equipment and all necessary materials will have to be purchased independently. To do this, you need to invest at least 100,000 rubles.

Special scales - 50,000 rubles

Furniture manufacture

The relevance of furniture manufacturing is based on the following:

• the need for some basic necessities (bed);
• desire to receive goods of a certain size and color.

To create furniture, you need to organize a room with a warehouse and purchase working tools. Initially, you can fulfill orders on your own, and promote examples of work through your own website or social networks. Registration is optional, but in the future you can open a company and hire staff.

As a competitive advantage, you can use the creation of 3D models of the future product for visual demonstration to customers.

Private clinic

A highly profitable business that is gaining popularity every year due to the following aspects:

• high qualification of specialists;
• Availability necessary equipment for research and own laboratory;
• qualified junior staff;
• a wide range of services provided;
• no queues.

A private clinic must be opened taking into account convenient transport access and walking distance from the bus stop. Particular attention should be paid to the experience of doctors and their qualifications.

Investments in your own hospital start from 1 million rubles. The project will pay off within the first year. The main costs are associated with the repair and purchase of equipment.

Competitive advantages can be discounts on procedures and work schedules. If they allow cash, it is good to organize a hospital or a visit of specialists with equipment for diagnostics to the patient's home.

Transportation

There are many ways to make money on transportation:

1. Taxi. As an option - to issue an IP and conclude an agreement with one of the operators serving the city. Earnings will depend on the number of hours. You will need knowledge of the area and the presence of a car.
2. Cargo transportation. If there is an appropriate vehicle, you can conclude an agreement with an enterprise that needs drivers with a personal car. As a rule, official registration is not required for employment, but a driving experience of more than 5 years is required.

The advantage of carriers may be the cost of services is lower than that of competitors.

Organization of quests for adults

At the initial stage, an adult animator can promote their services through social networks. In the future, you can create your own website and attract other specialists, expanding the range of services provided.

The relevance of the idea lies in the need of adults for intellectual entertainment and the desire to plunge into the atmosphere of the holiday.

To prepare and conduct quests, you must:

• have a rich imagination and organizational skills;
• be able to write scripts and think through the details;
• to be charismatic personality with a well-delivered speech.

The initial investment in the organization of quests for adults consists of the cost of props and telephone communications.

The following can be used as competitive advantages:

• discounts for legal entities;
• symbolic gifts for the participants of the quest.

Bakery

Machine for creating a tattoo — 19,000 rubles

vending business

The average revenue from coffee and payment machines per month is 11,000 - 20,000 rubles per machine.

The relevance of a business idea is based on the following:

• convenience;
• fast satisfaction of needs.

To purchase a vending machine and rent an area, you will need to invest from 30,000 rubles (excluding the cost of filling).

The entrepreneur will need to register and choose the form of taxation. In most cases, the scheme is simplified - 6%. If related to food, the rate will be 15% of income.

Coffee machine — 27,000 rubles

Fundamentals of a successful business in the province

Doing business in a small town has its own specifics, given which you can achieve success:

1. Small business will be more successful large companies associated with the provision of unusual services. This is due to the lower income level of the population.
2. The most demanded are familiar goods and services.

The most cost-effective ideas for the province:

• small cafe;
• disco club;
• grocery and hardware store;
• salon;
• tire fitting;
• Taxi.

Photo gallery

Furniture manufacture Clothing store Greenhouse business auto repair shop

Video

The video presents interesting ideas for organizing a small business. Taken from the To-biz Business Ideas channel.

About 80% of the population of Russia lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business on the periphery are greatly exaggerated. The article gives five examples of quite successful businesses, and highlights characteristics provincial cities.

The answer to the question of what kind of business to open in a small town cannot be unambiguous. Apart from common features inherent in small administrative centers, each of them has its own unique features. Counting on the success of the enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side local residents. Unlike the "alien Vikings", who master new territory by trial and error.

Pros and cons of a small town

Two professors of the Higher School of Economics: Simon Kordonsky and Yuri Plyusnin, in 2011-2014, made 30 traveling expeditions, studying the provincial cities of the Russian hinterland. The results of the study were announced in June current year within round table"Russian society beyond big cities».

Hence the conclusion: there are prospects in any place. The main thing: when choosing which business to open in a small town, all ideas must be considered through the prism of specific local features.

General specifics of small towns

• one, less often two city-forming enterprises;
• low-rise buildings, low population density;
• low incomes and solvency of residents;
• high level of administrative "press".

At first glance, all of the above limits the choice of business ideas. But on the other hand, these same factors provide some advantages: low initial investment, no high advertising costs and relatively low level of competition.

As an example, we can cite federal retail chains: Magnit, Seventh Continent and others. Despite the widespread development in major cities, on the periphery - they, as a rule, do not receive the expected profit. In small cities, they lose their main advantage: population density savings that reduce their costs, and crowd out small retail outlets in a small radius of their influence. In addition, the average salary of residents of small towns is 5-7 times lower than even the regional level, which significantly reduces trade turnover from 1 sq. m. and the amount of the average check. Lack of knowledge of the local market and consumer tastes also has an effect.

Administrative support, as a rule, is received by socially oriented: educational, sports, cultural, health projects. When developing a trading business, it is necessary to take into account the interests of local producers. In general, the authorities are interested in the development of those activities, the revenues from which go to the local budget.

What business ideas to look for

Intending to open a business in a small town or village, it will not be superfluous to ask: what do small and medium-sized enterprises in Russia do in general (Fig. 1).

Even at a cursory glance, everything is obvious. About 40% of NSRs are occupied retail, catering, household repairs. Under the "other" are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to evaluate the prospects of this or that idea, to understand which business is the most profitable in a small town?

main feature business ideas for a small city: it should take into account local specific factors, both positive and negative.

In most cases, the bet is successful:

• for local color unique nature: organization of non-standard tours, including agritourism, which is gaining popularity; horse breeding; opening a mini-hotel;
• on historically established habits: fishing and fish breeding, production of dairy products, potatoes - in agricultural areas; knitwear production in places of breeding goats and sheep.
• to the current needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, developing and sports centers.

The proposed services should solve the pressing, vital problems of the city's residents. Practicality, usefulness - the main criterion for choosing a business idea for a small town, and not its pretentiousness, exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries, this is an underfilled and very promising niche. This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented on the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest deficit in legal advice. There is no firm providing such services in any of these cities.

Is a successful business on the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that has been said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants;

Ilmira Gatiyatova faced a problem when she could not go to work: there was no place for her 2.5-year-old daughter in the kindergarten. It took 6 months from the birth of the idea to its implementation. 200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city. 30 children go to it, and 50 parents have already signed up for the queue. In the video below, the entrepreneur talks about his experience.

The Ministry of Labor has prepared a draft law which is under consideration. It will allow using maternity capital funds to pay for private kindergartens and individual entrepreneurs caring for and caring for children. If the law is adopted, then this type of business will receive an additional impetus for development.

An interesting franchise: Baby Way is an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia, it is still much less, but the number of applicants is constantly growing. The Compass Educational and Methodological Center has grown from a small firm providing services in the field of law, accounting, and business consulting. The organization was founded in 2002, and now it is already a group of companies. Its partners and clients include the largest enterprises in the region. In 2008, the Expert RA Rating Agency assigned the company a 5th quality rating. Its director Makarov Andrey Anatolyevich in 2010 was recognized as the best businessman of the city in the "Services" nomination.

Uryupinsk: "Russia is a province - a hole"?

The town is located in the south Volgograd region, population - 39 171 people. Two years ago, he officially registered the brand "Capital of the Russian Province". The following three examples of successful businesses show that entrepreneurial people find business everywhere.

Let's replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered the season of active fruiting. Considering the course towards import substitution, the entrepreneur hit the bull's-eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized the recycling of garbage

The enterprise created by Ali Ibragimov in 2010 is flourishing - there is enough garbage in the city. It makes a profit, employs 10 workers. There is a loader, two presses. Recycling aluminum cans, waste paper, plastic bottles. So far, it is the only one in the city, but there are plans to expand housing and communal services. In what directions - is kept secret from future competitors. B.ZYu

Knitting enterprise "Uzory" LLC

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a down length of up to 13 cm are bred (according to the locals, the glorified Orenburg goats have it shorter). Now Vyacheslav Zaitsev, Andrei Malakhov, members of the families of Ryzhkov and Chubais flaunt in products from Uryupinsk. On his 55th birthday, Putin was presented with down shorts, a T-shirt with the inscription "I'll drop everything, I'll go to Uryupinsk" and socks. We got into the rating of "The Best Gifts to the President", compiled by the newspaper "Trud".

Only 5 examples, and small and medium-sized cities in Russia - more than 80% of the total. There is a field for activity, there would be a desire.

Important condition organizing a business in a small town - small initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with investments starting from 15,000 thousand rubles. Here you will find real stories of beginners and successful businessmen, examples of business plans and interesting ideas.